20 – 21 April 2016 The Westin Warsaw Hotel
4th Edition
II Grand Gala
Big Data awards
CONFERENCE MATERIALS www.bigdatacongress.pl
5–6 listopada 2014 r. 4th Edition
Warszawa
„Big Data is no longer a fashionable technological trend, but the modern model of building a business. It is an opportunity to better understand the behavior and expectations of customers, which will improve the standards and efficiency of service. Each kilobyte of information can start producing income if we learn how to process them and make good use of non-invasive way for customers with their consent and under control. As a result, they will receive less miss-sold offers. Those will succeed who earlier than others recognize that Big Data is not a problem, but only a matter of decision, to what extent and for what purpose we want to use data from “the jungle of bits”. Big Data Think Big CEE Congress is therefore an excellent opportunity to discuss how to achieve this success.” Maciej Witucki, Chairman of the Advisory Board, Chairman of the Supervisory Board Orange Poland, President of the Management Board, Work Service S.A.
„Theory of economics differentiates a set of economic resources, i.e. soil, capital and work. They are consumed by once or gradually. A new resource being marked out by the economists is data. If consumed reasonably, their utility can become greater. One of the goal of our Congress is to look for the rational solutions for increasing the utility of huge databases.” Prof. dr hab. Witold Abramowicz, Honorary Chairman of the Advisory Board, Head of Department, The Poznan University of Economics
Advisory Board Members MACIEJ WITUCKI Chairman of the Advisory Board, Chairman of the Supervisory Board Orange Poland, President of the Management Board, Work Service S.A.
Prof. WITOLD ABRAMOWICZ Honorary Chairman of the Advisory Board
PIOTR ADAMCZYK CIO, Work Service S.A.
ALEŠ BARTŮNĚK General Manager, Poland & Baltics, IBM
NORBERT BIEDRZYCKI CEO Atos Polska, VP CEE Sysytem Integration
DANIEL BONIECKI Managing Director, McKinsey & Company in Poland
MACIEJ FILIPKOWSKI Vice-President of the Management Board, IT & Mobile Division 2013 - 2015, Samsung Electronics Polska
MARIUSZ GACA Vicepresident of the Managament Board, Orange Polska
MAGDALENA GAJ President of the Office of Electronic Communications
JANUSZ GOCAŁEK President of the Board, Talex
MARCIN HEJKA Vice President, Managing Director EMEA, Intel Capital
JANUSZ KOSIŃSKI President of the Management Board, Inea
PIOTR MROZIŃSKI Head of Customer Acquisition - LinkedIn Sales Solutions / CEE, LinkedIn
MICHAŁ NIEMCZYCKI Vicepresident of the Managament Board, FreeBee
JACEK NIEWĘGŁOWSKI Chief Strategy Officer, Board Member, P4
KINGA PIECUCH President of the Management Board, SAP Polska
MICHAŁ PIEPRZNY CEO Poland, PAYBACK / emnos
DARIUSZ PIOTROWSKI Board Member, Microsoft in Poland
JANUSZ SMOK Channel Sales Manager, Huawei Enterprise Business Group
MAREK JAN SZALA Interim Manager, BI Advice Marek Szala
TOMASZ SZAŁAŃSKI Head of Big Data and Security, Atos Polska
WOJCIECH SZELĄG Head of Bussines Editorial, Polsat News
WOJCIECH SZPIL President of the Management Board, 2012-2016, Totalizator Sportowy
MACIEJ SZWARC President of the Management Board 2004 - 2015, AXA Poland
ADAM WOJTKOWSKI General Manager, EMC Computer Systems Poland
GRZEGORZ WÓJCIK Corporate Director, Allegro Group
ALICJA WIECKA Executive Managing Director, SAS Institute
ARKADIUSZ WIŚNIEWSKI Analytics Business Unit Leader, IBM
www.bigdatacongress.pl
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KRZYSZTOF ZAMASZ President of the Management Board 2013-2015, ENEA
DAMIAN ZAPŁATA President of the Management Board, First Data Polska
5–6 listopada 2014 r.
20 – 21 April 2016
Warszawa
The Westin Warsaw Hotel
BIG DATA: Think Big CEE Congress
Business use of Big Data
Cross-sectoral exchange of experiences
Monetization of data
Building competence advantage
Practical examples of implementations
PIOTR BUSZKA Board Member, ULTIMO S.A.
MARIUSZ CHOLEWA President of the Management Board, Biuro Informacji Kredytowej
TOMASZ CZECHOWICZ Managing Partner, President of the Management Board, Chief Investment Officer, MCI Management
ROMAN DMOWSKI Undersecretary of State 2013 – 2015, Ministry of Administration and Digitalization
PIOTR DROŻDZYK Senior Executive Advisor, Teradata Poland
ROMAN DURKA Vice-President of the Board, Sygnity
PRZEMYSŁAW KURCZEWSKI President of the Board, EmiTel
ALEKSANDER KUTELA CEO, Onet.pl Group
PIOTR KWIATKOWSKI President of the Management Board, TNS Polska
JACEK LEVERNES President of the Management Board, ABSL
MACIEJ MACIEJOWSKI Member of the Management Board in charge of New Business Development, TVN
TOMASZ MISIAK Chairman of the Supervisory Board, Work Service S.A.
ARTUR POLLAK President of the Management Board, APA Group
PIOTR PRAJSNAR President of the Board, Cloud Technologies
EDYTA SADOWSKA President of the Management Board, Ringier Axel Springer Polska
ADAM SAWICKI President of the Management Board, T-Mobile Polska
KRZYSZTOF SIEROTA Member of the Board, Wirtualna Polska Group
SŁAWOMIR S. SIKORA President of the Management Board, Bank Citi Handlowy
MARIUSZ ŚPIEWAK Partner, PwC in Poland
DARIUSZ TERLECKI President of the Management Board, ATM S.A.
JAKUB TUROWSKI Head of Public Policy for Poland, Facebook
ARTUR WALISZEWSKI Regional Business Director CEE, Google
ŁUKASZ WEJCHERT Co-Owner, Dirlango
GERTRUDA UŚCIŃSKA President of The Social Insurance Institution
PIOTR ZESIUK President of the Management Board, MM Conferences
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zgloszenia@mmcpolska.pl
+48 22 379 29 00
5–6 listopada 2014 r. 4th Edition Conference will be simultaneously translated pol – eng, eng –pol
AGENDA - 1 ST DAY 8.30 – 9.00 9.00 – 9.30
REGISTRATION AND MORNING COFFEE OPENING CEREMONY
12.30 – 13.30
DISCUSSION PANEL:
How to synchronize the flow of data between different sources? Private 2 Private - to what extent the exchange between different sectors is possible? What are the ways of data exchange to improve standards and service efficiency? 3rd Party Data – is it always a valuable and reliable data? How to assess the risk of usage? Conversion of data on revenue - how to use obtained data for the benefit of your own business? The role of data repositories in the case of extracting business value from Large Volumes of Data What type of data would be the most desirable in the future? Examples of business application of cross data implemented through specialized bodies from FinTech companies: »» To what extent self-improving algorithms will influence on minimizing cost and errors? »» Credit score with Big Data solutions - the future of modern financial products? »» Big Data as a technological backbone of modern financial services
Maciej Witucki, Chairman of the Advisory Board, Chairman of the Superviser Board Orange Poland, President of the Management Board, Work Service S.A.
9.30 – 10.00
Warszawa
SPEECH BY THE GUEST OF HONOUR
PhD Cosmas Zavazava, Chief of Department, Project Support and Knowledge Management, International Telecommunication Union
10.00 – 11.20 THEMATIC BLOCK CHALLENGES AND THREATS FACING THE DATA EXCHANGE IN THE CONTEXT OF COOPERATION BETWEEN THE PUBLIC AND PRIVATE SECTORS
Moderator: Anna Piotrowska, Freelancer
Is it possible for an effective cooperation between those sectors? In what areas it already operates with mutual benefits? Which additional areas can be covered by it? What are the benefits and risks of this kind of cooperation? The concept of the public Act on open public resources - do we need legal regulations? To what extent the government and local government should invest in Big Data solutions? How (if at all) Large Volumes of Data provided by the public sector will improve the economic environment of private business? »» All the data is useful? How to select the useful type of data? The dissemination of data makes the data useless? Does it reduce their value as an element of competitive advantage? Big Data and Smart City - what type of data and how Large Volumes of Data affect the development of cities?
Speakers: Michał Kwieciński, President of the Management Board, AXA Piotr Prajsnar, President of the Management Board, Cloud Technologies Janusz Smok, Channel Sales Manager, Huawei Enterprise Business Group Grzegorz Kanka, Sales Director, MDSap Tech Krzysztof Sierota, Board Member, Wirtualna Polska Piotr Mroziński, Head of Customer Acquisition - LinkedIn Sales Solutions
13.30 – 14.00 PRESENTATION: Hüsnü Şensoy, Data Scientist, Founder and CEO of GLOBALMAKSIMUM
14.00 – 15.20 THEMATIC BLOCK BARRIERS AND CHALLENGES IN THE CONTEXT OF APPLYING BIG DATA SOLUTIONS 14.00 – 14.20 INTRODUCTORY PRESENTATION:
Moderator: Maciej Witucki, Chairman of the Advisory Board, Chairman of the Superviser Board Orange Poland, President of the Management Board, Work Service S.A. Speakers: Prof. Gertruda Uścińska, President of the Management Board, The Social Insurance Institution Agnieszka Komar-Morawska, Director of the President’s Cabinet, Central Statistical Office of Poland Maciej Bluj, Deputy Mayor of the City of Wrocław Aleš Bartůněk, General Manager, Poland & Baltics, IBM Jakub Zajączkowski, Enterprise Data Platform Manager, Microsoft in Poland Adam Danieluk, President of the Management Board, ISSA Poland Krzysztof Węcel, Open Data Expert, The Poznan University of Economics
Janusz Dygaszewicz, Director of the Programming and Coordination of Statistical Surveys Department, The Central Statistical Office
14.20 – 15.20
DISCUSSION PANEL:
Legal (formal) »» The elimination of formal barriers in the context of commercial data exchange »» The protection of personal data according to the latest legal conditions »» How legislators deal with technological innovations that lie outside the existing regulations? Safety »» How to ensure the highest standards of conformity, control and data protection? »» Are the international ISO standards able to keep up with the development of cloud model in the Big Data? »» European and national institutions which regulates the protection of personal data are they able to follow the spread of Open Data? Social »» The identity of the digital society »» Does the new generation still know the concept of privacy? Can the lack of privacy pose a threat to the business? »» How to engage the public to share their data?
11.20 – 11.50 COFFEE BREAK 11.50 – 13.30 THEMATIC BLOCK FROM DARK DATA TO BIG DATA IN THE CONTEXT OF CROSS-SECTORAL DATA EXCHANGE 11:50 – 12:10 INTRODUCTORY PRESENTATION: Artur Banach,CEO, Netsprint 12:10 – 12:30 INTRODUCTORY PRESENTATION: Robert Grochowski, Regional Sales Manager Eastern Europe & Balkans, Verint Systems UK
Moderator: Tomasz Lechowicz, Data Analytics Manager, ZenithOptimedia Group Speakers: Lidia Kozłowska, Deputy President of the Office of Electronic Communications Dariusz Terlecki, President of the Management Board, ATM S.A. Norbert Biedrzycki, CEO Atos Polska, VP CEE System Integration Piotr Kwiatkowski, President of the Management Board, TNS Polska Rafał Rojewski, Legal Counsel, P4 Mirosław Maj, President of the Management Board, Fundacja Bezpieczna Cyberprzestrzeń
15.20 – 16.20 LUNCH 16.20 END OF THE 1ST DAY OF THE CONFERENCE
www.bigdatacongress.pl
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5–6 listopada 2014 r. Warszawa
II Grand Gala Big Data awards
Competition Big Data Awards aims to reward people who have significantly contributed to the development of technology related to Big Data in Poland, as well as the most effective implementations and the most interesting solutions.
COMPETITION CATEGORIES: •
POLISH INNOVATION
•
BEST BIG DATA TOOL
•
BEST PROVIDER
•
MAN OF THE YEAR
The awarding ceremony takes place during the Grand Gala on April 20, 2016 at 7 PM in the Copernicus Balloroom, The Westin Warsaw Hotel.
Dress code: black tie
PARTNERS OF THE GRAND GALA
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zgloszenia@mmcpolska.pl
+48 22 379 29 00
5–6 listopada 2014 r. 4th Edition PROGRAM - 2 ND DAY 9.00 – 9.30 REGISTRATION AND MORNING COFFEE 9.30 – 11.50 THEMATIC BLOCK HOW BIG DATA IS CHANGING THE BUSINESS - INTELLIGENT MACHINES AND DEVICES 9.30 – 9.50
INTRODUCTORY PRESENTATION
12.20 – 13.40
THEMATIC BLOCK PROSPECT OF THE DEVELOPMENT OF BIG DATA & PROGRAMMATIC MARKETING
12.20 – 12.35
INTRODUCTORY PRESENTATION
12.35 – 12.50
INTRODUCTORY PRESENTATION
INTRODUCTORY PRESENTATION
Dominik Ryżko, Assistant Professor, Institute of Computer Sciene, Warsaw University of Technology
Artur Pollak, President of the Management Board, APA Group
10.20 – 11.50
Conference will be simultaneously translated pol – eng, eng –pol
Krzysztof Sierota, Board Member, Grupa Wirtualna Polska
Larry Terwey, C+E Global Blackbelt, Microsoft
9.50 – 10.20
Warszawa
12.50 – 13.40
DISCUSSION PANEL
DISCUSSION PANEL
Customer integration with a specific location (geolocation, IP address, base stations) the possibility of “inviting” the client to visit his business Beacons - to what extent personalized offers will retain customers in the stationary stores? The omnichannel marketing effectiveness in the pro-selling processes “Smart Consumer” and loyalty programs - does it still make sense? How to plan a long-term marketing strategy in the context of the development of Big Data? The use of Big Data in interaction with the user on a daily basis Offer personalization - how does it really work? Awareness of specific benefits among clients Are we willing to pay to be anonymous? Business modeling using the geodata connected to the internal data - geomarketing in practice Churn not in telecoms. How to bite the retention in banking - date science with the business Customer Experience - acquisition, maintenance and customer service thanks to FinTech tools
The IoT in the sector of consumer and business solutions »» EU’s digital policy - how the new European regulations will affect the development of IoT in Poland? »» How to ensure safety for IoT systems? »» IoT as a data stream powering the Big Data »» How FinTech help companies deliver more personalized solutions „Internet of Me” in financial services? Connected Devices: communication between devices, data exchange: »» M2M technology, the market success of the Combined Vehicle (V2V and V2I) - which areas have the greatest potential for growth? »» How to better manage business, relationships between employees and intelligent machines? Artificial Intelligence - science fiction or the future of the business? »» Decision Support Systems - How in the Polish reality we use data for decision making? How as a CEE region we compare to Europe and to the world? »» Data Science Machine – Is Artificial Intelligence going to replace business analysts? -- Management of social processes -- Changes in the contextual advertising and the environment The use of Big Data solutions in Building & Estate Management Systems (Smart Grid) »» BMS – as the source of data for the Big Data dataset »» Security and data analysis using the Cloud »» Big Data and BMS as a tool to improve the quality of live and optimize the cost in healthcare, communications, energy, tourism, municipal economy, administration of urban areas among others. Application aspects: »» Analytics and Application »» Personalization solutions and responsiveness to change as a criterion for selecting the service provider
Moderator: Grzegorz Wójcik, Corporate Affairs Director, Allegro Group Speakers: Artur Waliszewski, Regional Business Director CEE, Google Piotr Mechliński, Business Development Executive, IBM Analytics Government & Finance Edyta Sadowska, President of the Management Board, Ringier Axel Springer Polska Lech Błażejewski, Chief Technology Officer, Dentsu Aegis Network Polska Mikołaj Twardowski, Big Data Solutions Manager, Wirtualna Polska Group Sylwester Janik, Partner, MCI Management
Moderator: Tomasz Pelczarski, Enterprise Data Platform Lead, Microsoft in Poland
13.40 – 14.00
Speakers: Tomasz Pactwa, Director, Capital City of Warsaw Tadeusz Szkudlarz, President Plenipotentiary for telecommunication infrastructure, City of Poznań Prof. Witold Abramowicz, Head of Department, The Poznan University of Economics Artur Pollak, President of the Management Board, APA Group Arkadiusz Wiśniewski, Analytics Business Unit Leader, IBM Grzegorz Bartler, Business Intelligence Department Director, Polkomtel Tomasz Burzyński, Business Insights Director, Orange Polska Radosław Tadajewski, President of the Management Board, OORT
14.00 – 15.15 THEMATIC BLOCK SMALL BIG DATA. LARGE VOLUMES OF DATA - A TOOL NOT ONLY FOR THE BIGGEST?
11.50 – 12.20
PRESENTATION
Michał Kowalski, Co-founder & CEO of Lab4motion
14.00 – 14.15
INTRODUCTORY PRESENTATION
Dominik Dziarczykowski, Senior Solutions Manager w Global Solution Elite Team, Huawei Technologies
14.15 – 15.15 DISCUSSION PANEL
COFFEE BREAK
To what extent Big Data solutions are available for small and medium-sized enterprises? How the datasets are an added value for small and medium-sized enterprises? Open Source vs. Commercial solutions – how useful are free solutions? The main barriers in the application and use of Big Data solutions for small and mediumsized enterprises - which is the most sensitive element: human or technology? From Big Trouble to Big Value - how long would it take for the application process to provide benefits? How much it costs to run Big Data (software, servers, human resources) and when to expect the first results?
Moderator: Agata Filipowska, The Poznan University of Economics Speakers: Artur Pająk, Senior Product Manager, Huawei Poland Andrzej Sieradz, CEE Enterprise Architect Director, Microsoft in Poland Piotr Adamczyk, CIO, Work Service S.A. Michał Niemczycki, Vicepresident of the Managament Board, FreeBee Dariusz Piekarski, Managing Director, Board Member, SARE Prof. Marek Niezgódka, Director of the Interdisciplinary Centre for Mathematical and Computational Modelling, The University of Warsaw
15.15 – 16.15 LUNCH 16.15 CLOSURE OF THE 2ND DAY OF THE CONFERENCE
www.bigdatacongress.pl
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5–6 listopada 2014 r.
20 – 21 April 2016
Warszawa
The Westin Warsaw Hotel
Profile Of Participants 2%
1% 2%
1%
1% 1% 1%
1% 1%
IT - 26% Advisory / Law / Marketing - 25% Public Institutions - 10% Other - 8% Banks - 4% Operators - 4% Insurance - 4% Web portals - 3% Government Administration - 3% FMCG - 2% Equipment - 2% Investment - 2% Press - 1% Internet - 1% Transport - 1% Media - 1% Tourism - 1% Energy - 1% Vindication - 1%
26%
2% 3% 3% 4%
4%
4%
8% 25%
10%
Destination Profile: POSITIONS:
SECTORS: 99 FINANCE 99 TELECOMMUNICATION 99 ENERGY 99 IT 99 PHARMACUETICAL 99 TOURISM 99 MEDIA 99 E-COMMERCE 99 MARKET RESEARCH AGENCIES 99 INVESTEMENT FUNDS 99 PUBLIC ADMINISTRATION 99 SERVICES AND PRODUCTS PROVIDERS 99 CONSULTANCY AND LAW FIRMS
99 OWNERSHIP, MANAGEMENT, DIRECTORS, HEADS OF DEPARTMENTS: »» Sales »» Customer Service »» Analysis and predictions »» Investments »» Finance »» IT systems
»» Research and developement »» Product developement »» Business intelligence »» Data processing »» Market research »» IT security »» Marketing
Cooperation:
Merit issues:
Contact for Speakers:
Contact for media:
Aneta Pernak Vicepresident of the Board phone: +48 22 379 29 18 mobile: +48 791 989 886 a.pernak@mmcpolska.pl
Agnieszka Chodowiec - Zesiuk Acting Director Strategic Projects Department phone: +48 22 379 29 24 mobile.: +883 684 084 a.chodowiec@mmcpolska.pl
Sylwia Gliwa Junior Project Manager phone: +48 22 379 29 43 s.gliwa@mmcpolska.pl
Magdalena Kopańska Head of Marketing Department phone: +48 22 379 29 03 mobile: +48 883 972 662 m.kopanska@mmcpolska.pl
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+48 22 379 29 00
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