Big data matriały konfernecyjne eng v4

28 – 29 october 2015 Hotel Westin, Warszawa

III Edition

CONFERENCE MATERIALS www.bigdatacongress.pl

28 - 29 October 2015 3rd Edition

The Westin Warsaw Hotel

Profile Of Participants of Previous Editions 2%

2%

2%1%

1% 1% 1%

2%

24%

2% 2% 4%

4%

4%

5% 22%

5%

7%

IT - 24% Advisory/ Law/ Marketing - 22% Public Institutions - 9% Operators - 7% Others - 5% Banks - 5% Government Administration - 4% Insurance - 4% Energy - 4% Equipment - 2% Media - 2% Payments - 2% Internet - 2% Web portals - 2% Construction - 2% FMCG - 1% Press - 1% Tourism - 1% Vindication - 1%

9%

Advisory MACIEJ WITUCKI Chairman of the Advisory Board

PIOTR ADAMCZYK CIO, Work Service

ALEŠ BARTŮNĚK General Manager, Poland & Baltics, IBM

DANIEL BONIECKI Managing Director, McKinsey & Company in Poland

MAREK BORZESTOWSKI Partner, GIZA Polish Ventures

MARIUSZ GACA Vice–President of the Managament Board, Orange Polska

MAGDALENA GAJ President of the Office of Electronic Communications

MARCIN HEJKA Vice President, Managing Director EMEA, Intel Capital

ANDRZEJ HORAWA President of the Management Board, Teradata Polska

XAWERY KONARSKI Senior Partner, Lawyer, Traple Konarski Podrecki Partners

PIOTR ŁUBA Managing Partner in Business Consulting Department Leader of PwC Energy Group in Poland

MACIEJ MACIEJOWSKI Member of the Management Board in charge of New Business Development, TVN

BOGUSŁAWA MATUSZEWSKA Acting Chief Operating Officer, NETIA

TOMASZ MISIAK Chairman of the Supervisory Board, Work Service

MATEUSZ MORAWIECKI President of the Management Board, Bank Zachodni WBK

EDYTA SADOWSKA President of the Management Board, Ringier Axel Springer Polska

ADAM SAWICKI President of the Management Board, T-Mobile Polska

KRZYSZTOF SIEROTA Member of the Board, Wirtualna Polska Group

SŁAWOMIR S. SIKORA President of the Management Board, Bank Citi Handlowy

MAREK JAN SZALA Interim Manager, BI Advice Marek Szala

ŁUKASZ WEJCHERT Co-owner, Dirlango

ALICJA WIECKA Executive Managing Director, SAS Institute

ARKADIUSZ WIŚNIEWSKI Analytics Business Unit Leader, IBM

GRZEGORZ WÓJCIK Corporate Director, MIH Allegro Group

KRZYSZTOF ZAMASZ President of the Management Board, ENEA

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28 - 29 October 2015 3rd Edition

The Westin Warsaw Hotel

Dear Sirs, In recent times information started to constitute the most basic as well as the main resource that guarantees modern company’s functioning and development. Utilisation of the potential that lies in combining data from many different sources is the key to the company’s success and to raise it’s competitiveness in this constantly changing business environment.

Another, to be precise the third, edition of the BIG DATA: Think Big CEE Congress draws closer every day.

It’s a unique and prestigious event that provides a neutral platform for discussion, ideas and experience exchange as well as for meeting the key representatives of the financial, telecommunication, media, IT, retail, e-commerce, marketing, public institutions and others.

During this year’s edition we will focus on using data from the market for business usage as well as in joint projects and relations between business, science and politics. Recent and near future trends, safety, sensitive data protection and prospects for development of the Internet of Things.

Experts, representatives of the main electronics companies, technological solutions providers and most of all data gathering and processing leader will share their view on all of those subjects.

The success of two previous editions proves that there is a need for the Congress in the future.

Present during the discussion will be case studies and post-implementation analyses. Successful strategies and benchmark will also be talked through. Being as interdisciplinary as they are the subjects of the conference will provide great deal of valuable insight, so recommended solutions can be successfully implemented in every company.

Board PIOTR BUSZKA President of the Management Board, Innect

MARIUSZ CHOLEWA President of the Management Board, Biuro Informacji Kredytowej

TOMASZ CZECHOWICZ Managing Partner, Chief Investment Officer, MCI Management

ROMAN DMOWSKI Undersecretary of State 2013-2015, Ministry od Administration and Digitalization

MACIEJ FILIPKOWSKI Vice-President of the Management Board 20132015, IT & Mobile Division, Samsung Electronics Polska

JANUSZ KOSIŃSKI President of the Management Board, Inea

PRZEMYSŁAW KURCZEWSKI President of the Management Board, EmiTel

ALEKSANDER KUTELA CEO, Onet.pl Group

PIOTR KWIATKOWSKI President of the Management Board, TNS Polska

JACEK LEVERNES Board Member EMEA, Hewlett Packard

JACEK NIEWĘGŁOWSKI Chief Strategy Officer, P4

KINGA PIECUCH President of the Management Board, SAP Polska

MICHAŁ PIEPRZNY CEO Poland, PAYBACK/emnos

DARIUSZ PIOTROWSKI Board Member, Microsoft Polska

ADAM RYBUSIEWICZ Country Manager for Poland, FICO

WOJCIECH SZELĄG Head of Bussines Editorial, Polsat News

WOJCIECH SZPIL President of the Management Board, Totalizator Sportowy

MACIEJ SZWARC President of the Management Board 2004-2015, AXA Poland

JAKUB TUROWSKI Head of Public Policy for Poland, Facebook

ARTUR WALISZEWSKI Regional Business Director CEE, Google

DAMIAN ZAPŁATA President of the Management Board, First Data Polska

PIOTR ZESIUK President of the Management Board, MM Conferences

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28 - 29 October 2015 3rd Edition

The Westin Warsaw Hotel

Day 1 – 28th October 8.45 9.00 9.15

REGISTRATION, MORNING COFFEE

12.00

OPENING CEREMONY

13.20

SPEECH BY THE GUEST OF HONOUR

13.35 Discussion panel ANONYMISATION AND SECURITY

Maciej Witucki, Chairman of the Advisory Board Jesus Garcia, Chief Operating Officer, emnos

9.30 Discussion panel RECENT AND UPCOMING TRENDS IN THE WORLD OF BIG DATA:

Who is the owner of the personal data - a person or a company?

What is the status of Polish laws that regulate processing of personal data?

How Should Big Data process personal data?

Data access control ­- global regulations (are the fact that data are becoming global impose a need for global regulations?) „Human Rights in The Internet” – right to remain anonymous, right to be forgotten –

your content

How to increase data conversion from the “raw” to “smart” in the nearest perspective?

Are young people willing to give up their privacy in exchange for a product specifically tailored to their expectations? Explanation for changes between generations

can we still afford it

Business part – An area for data anonymization.

Anonymise or not – what can we process?

manifesting in the shopping process and an engagement generated by different media

Performance management – the most important challenges for managing development connected to the usage of Big Data Strategic approach to the information and data, especially building order on many different levels – from data governance to Master Data Management Adapting a company to information management according to its development level. How to build analytics based on recognition of current and future business challenges?

How to analyse data, that are already in company’s possession?

The possibilities for data exchange (forwarding) between different businesses Quality of data (input and output data process) – what dangers does an error in data acquiring, processing and analysing bring?

Risks related to data processing – what better not to process?

How Big Data will change safety analytics (analytical techniques, investigative analytics)?

How is nature of security systems changing?

How should we modify current safety policies, to use Big Data effectively?

MODERATOR:

Emil Konarzewski, Partner, Audytel SPEAKERS:

Ronald Binkofski, General Manager, Microsoft Polska Tony Shan, Chief Architect and Industry Thought Leader Vikram Gupta, Head of Big Data Competence Center, Arthur D. Little UK Grzegorz Skowron – Moszkowicz, VAS & Terminal Development Director P4

MODERATOR:

Dariusz Piotrowski, Board Member, Microsoft Polska SPEAKERS:

Piotr Adamczyk, CIO, Work Service Jurand Drop, Undersecretary of State at the Ministry of Administration

Representative of IBM Piotr Muszyński, Vice President of Management Board in charge of Operations, Orange Polska Michal Kwieciński, President of the Management Board, AXA Polska Aleš Bartůněk, General Manager, Poland & Baltics, IBM

and Digitization

Radosław Stępień, Member of the ZUS Board in charge of IT and front office Jakub Turowski, Head of Public Policy for Poland, Facebook Dariusz Sojka, Head of Legal, PAYBACK Kamil Śliwowski, Expert, Panoptykon Fundation Rafał Rojewski, Legal Counsel, P4 Jacek Matyszczak, Director, Department of Telecommunications Security Office of

SPEECH BY THE GUEST OF HONOUR

Stephen Brobst, Chief Technology Oficer for Teradata Corporation

Electronic Communications

11.45 Discussion panel CUSTOMER 2.0:

14.40

Delivering value to the customer while increasing effectiveness of company’s actions at the same time.

How to avoid keeping and managing data that have the lowest cost return – the role of good analytics. Skilful implementations of customer segmentation How to achieve business benefits from dispersed data and how to estimate value as perceived by the customer?

How did the data describing Customer Experience evolve? Is the customer the only one that can tell us about how satisfied is he with the service?

Dispersing unused data throughout the organisation or a chance for a change in describing consumer’s actions.

How to use multisource data to assist sales and marketing divisions in the decision-

INTRODUCTORY SPEECH

Marek Zamłyński, Cloud & Enterprise Business Group Director, Microsoft

14.55 Discussion panel PROSPECTS FOR THE INTERNET OF THINGS DEVELOPMENT: Technical, social and law aspects of developing the Internet of Things Chances and dangers related to the Internet of Things Legal challenges associated with regulation model of openness and its limits to ensure data security

“Product Tracking” - the Internet of Things and a new style for analysing data Big Data and the Internet of Things – prognosis of changes in business models and

making processes

How to engage customer in contact with the organisation? Consumer feedback data algorithms – is it possible to create the ideal product?

Ways to improve customer data quality on different stages, not only at the begging.

Campaign optimisation – how to minimise costs while maintaining quality How to calculate Customer Lifetime Value for your business Research company’s research results

strategies for managing companies

A wary look at common availability of devices connected to the Internet of Things – risks of overlooking really important information in the flood of them. Lost business benefits

MODERATOR:

Szymon Janiak, CMO, OORT

MODERATOR:

SPEAKERS:

Jacek Pochłopień, Deputy Chief-in-Editor, Wprost

Vit Soupal, Head of European M2M and IoT Marketing @ B2B Europe,

Deutsche Telekom Mariusz Gaca, Management Board Member in charge of Business Market, Orange Polska Tony Shan, Chief Architect and Industry Thought Leader Marek Zamłyński, Cloud & Enterprise Business Group Director, Microsoft Juliusz Komorowski, Director for new market development, Energa SA. Artur Waliszewski, Regional Business Director CEE, Google Piotr Pietrzak, Chief Technology Officer IBM Poland & Baltics

SPEAKERS:

Michał Pieprzny, CEO Poland, PAYBACK/emnos Bartosz Dobrzyński, CMO, P4 Andrzej Horawa, President of the Management Board, Teradata Polska Jesus Garcia, Chief Operating Officer, emnos Mariusz Piturecki, Director, Alior Bank Mariusz Piturecki, Director, Alior Bank Marcin Bednarski, Director, PKO Bank Polski

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INTRODUCTORY SPEECH

Dariusz Piotrowski, Board Member, Microsoft Polska

Legal part – Privacy, personal data protection and sensitive data vs. Big Data

Big Data and changes in policies (economic, social, security) Public tasks and Big Data (utilising Big Data in fulfilling public tasks) Ways to go through an information fog – how to effectively get to the consumer with

11.00

COFFEE BREAK

4

16.00

LUNCH

17.00

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+48 22 379 29 00

28 - 29 October 2015 3rd Edition

The Westin Warsaw Hotel

Day 2 – 29th October 9.00 9.15

REGISTRATION, MORNING COFFEE

Radosław Kita, Data Scientist, Allegro Group Mikołaj Twardowski, Big Data Solutions Manager, Wirtualna Polska Group Dariusz Piekarski, Chief Executive Officer, Member of the Board, SARE SA

INTRODUCTORY SPEECH

Wojciech Ożdżeński, Marketing Director, B2C Market, T-Mobile Polska

12.00

9.35 Discussion panel CHURN & RETENTION – USING BIG DATA FOR EFFECTIVE ACQUIRING AND MAINTAINING CUSTOMERS:

COFFEE BREAK

12.30 Discussion panel DATA SCIENCE FOR BUSINESS: How to cooperate with scientists (how should companies cooperate with scientists in researching new solutions)?

Triangle – scientist (universities, institutes), business, politics – how to build cooperation?

Data science vs. science How to define Data Science? Is it a synonym, or should we treat it as larger term than Big Data?

What can Data Science do for business?

Fusion of science and business – practical studies

Why do customers leave companies?

Can Big Data solutions help companies with managing churns?

Customer Journey – from acquisition, through keeping the customer, to deciding about the change

Event Based Marketing/Real Time marketing – event analysis that assist in combating churn, upsell and (in the future) big data monetization Methodology of churn model building – what works in reality?

Is the antichurn model enough? How to build successful strategy to keep clients Styles and communication channels in relations with churning client Keeping the client vs. customer value management How to keep customers while earning more – loyalty management through up-sell How to measure efficiency of retention actions?

MODERATOR:

Anna Piotrowska, Journalist, Freelancer SPEAKERS:

Dariusz Śpiewak, Chairman Of It Board, Ministry of Finance Agnieszka Zdebiak, President, DataSci Foundation Przemysław Biecek, Founder, Smarter Poland Marek Niezgódka, Director, Interdisciplinary Centre for Mathematical and

MODEARTOR:

Piotr Drożdzyk, Doradca Zarządu, Teredata SPEAKERS:

Computational Modelling (ICM) University of Warsaw Michał Żyliński, Analitycal Solutions Expert CEE, Microsoft Sebastian Christow, Dyrektor Departamentu Informatyzacji, Ministerstwo Administracji i Cyfryzacji Dominik Batorski, Member of The Advisory Board, Sotrender

Rafał Latkowski, Directos of Analytics, PAYBACK/emnos Grzegorz Wójcik, Dyrektor ds. Korporacyjnych, MIH Allegro Group Tomasz Motyl,Chief Innovation Officer, Alior Bank Kamil Rakocy, Właściciel, KR Consulting Wojciech Ożdżeński, Marketing Director, B2C Market, T-Mobile Polska Adam Kutyma, Business Analysis Director, P4 Filip Łapiński, GBS Business Analytics and Strategy Leader, IBM Polska

13.45 Discussion panel GLIPMSE AT THE FUTURE OF BIG DATA - HOW INNOVATORS SEE IT?

10.45 Discussion panel BIG DATA IN B2B SECTOR:

Start-ups and the demand for services - a response to the demand, or creating it?

Can business still exist without Big Data?

Big Data Scientist – productive but paranoid person or a job of the future?

Automation and digitalisation of jobs, cooperation between a man and a machine.

Will employees be still needed?

How to use “my” data for services for external clients Is data analysis in Polish companies on a Big Data level? (are we as developed in this matter as Western countries) The process of „data discovery” - how to ensure that the process of discovering the data business value is effective? What competencies are needed? How should

MODEARTOR:

we organize the process itself and what should be the principle of such process

Jacek Pochłopień, Zastępca Redaktora Naczelnego, Wprost

management

SPEAKERS:

Adam Jesionkiewicz, CEO, Ifinity Oleksii Kornilov, President of the Managment Board, Iteelabs Urszula Martyła, Account Executive, LinkedIn Szymon Janiak, CMO, OORT Marcin Bielecki, Big Data & Analytics Platforms Manager (Poland & Baltics), IBM

Knowledge about consumers – profiling, data management, social media A demand for data – what does the business really need and how to present it in a right way; how to build a system that can be used by many departments from a single “pack of data” Consumer Data vs. Enterprise Data – how big is the gap between them and how to fill it? The approach to analytics infrastructure of the company Factoring companies that gather and analyse data – a new branch on the market?

How to build solution for a complex analytic problem in a small company, with very limited resources (human, technologic, economic)?

15.00 LUNCH 16.00

MODERATOR:

END OF 2ND DAY OF CONFERENCE

Maciej Remiszewski, Deputy Director, ICM SPEAKERS:

Tomasz Burzyński, Business Insights Director, Orange Polska Konrad Pawlus, VP of Engineering, Chief Technology Officer, Benhauer

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Conferences First half of the 2016 FEBRUARY 2016

February

Grand Gala Smart City Forum

MARCH 2016 TELECOMMUNICATIONS

March

AND MEDIA WORLD TELECOMMUNICATIONS

AND MEDIA WORLD

Grand Gala of Golden and Crystal Antennas of Telecommunications and Media Worlds

APRIL 2016

April

April

April

Banking Forum

April

Wielka Gala Złotych i Kryształowych Anten Świata Telekomunikacji i Mediów Grand GalaWarszawa, Hotel Westin of Banking and Insurance Leaders

April

Grand Gala of Energy Leaders

April Konferencja Energetyczna EuroPOWER

Grand Gala of Big Data

April

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2016 – timeline Second half of the 2016 SEPTEMBER 2016 September

Grand Gala Human Capital Awards

September

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INTERNATIONAL

MEDIA

WIMS 2014

SUMMIT

September

VII edycja kongresu

September

September

OCTOBER 2016 Warsaw International Banking Summit

October

October

October

NOVEMBER 2016 November

November Konferencja Energetyczna EuroPOWER

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Contact for Speakers

Aneta Pernak Operational Director, Operational Department tel.: +48 22 379 29 18 mob: +48 791 989 886 a.pernak@mmcpolska.pl

Agnieszka Chodowiec Acting Director Flagships Events Department tel: +48 22 379 29 24 mob: +48 883 684 084 a.chodowiec@mmcpolska.pl

Magdalena Kopańska Head of Marketing tel: +48 22 379 29 03 mob: +48 883 972 662 m.kopanska@mmcpolska.pl

Mariusz Mietliński Sales Specialist tel: +48 22 379 29 08 m.mietlinski@mmcpolska.pl

Tomasz Petruk Acting Head of Faligship Events Department tel: +48 22 379 29 41 mob: +48 883 784 084 t.petruk@mmcpolska.pl

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