28 – 29 october 2015 Hotel Westin, Warszawa
III Edition
CONFERENCE MATERIALS www.bigdatacongress.pl
28 - 29 October 2015 3rd Edition
The Westin Warsaw Hotel
Profile Of Participants of Previous Editions 2%
2%
2%1%
1% 1% 1%
2%
24%
2% 2% 4%
4%
4%
5% 22%
5%
7%
IT - 24% Advisory/ Law/ Marketing - 22% Public Institutions - 9% Operators - 7% Others - 5% Banks - 5% Government Administration - 4% Insurance - 4% Energy - 4% Equipment - 2% Media - 2% Payments - 2% Internet - 2% Web portals - 2% Construction - 2% FMCG - 1% Press - 1% Tourism - 1% Vindication - 1%
9%
Advisory MACIEJ WITUCKI Chairman of the Advisory Board
PIOTR ADAMCZYK CIO, Work Service
ALEŠ BARTŮNĚK General Manager, Poland & Baltics, IBM
DANIEL BONIECKI Managing Director, McKinsey & Company in Poland
MAREK BORZESTOWSKI Partner, GIZA Polish Ventures
MARIUSZ GACA Vice–President of the Managament Board, Orange Polska
MAGDALENA GAJ President of the Office of Electronic Communications
MARCIN HEJKA Vice President, Managing Director EMEA, Intel Capital
ANDRZEJ HORAWA President of the Management Board, Teradata Polska
XAWERY KONARSKI Senior Partner, Lawyer, Traple Konarski Podrecki Partners
PIOTR ŁUBA Managing Partner in Business Consulting Department Leader of PwC Energy Group in Poland
MACIEJ MACIEJOWSKI Member of the Management Board in charge of New Business Development, TVN
BOGUSŁAWA MATUSZEWSKA Acting Chief Operating Officer, NETIA
TOMASZ MISIAK Chairman of the Supervisory Board, Work Service
MATEUSZ MORAWIECKI President of the Management Board, Bank Zachodni WBK
EDYTA SADOWSKA President of the Management Board, Ringier Axel Springer Polska
ADAM SAWICKI President of the Management Board, T-Mobile Polska
KRZYSZTOF SIEROTA Member of the Board, Wirtualna Polska Group
SŁAWOMIR S. SIKORA President of the Management Board, Bank Citi Handlowy
MAREK JAN SZALA Interim Manager, BI Advice Marek Szala
ŁUKASZ WEJCHERT Co-owner, Dirlango
ALICJA WIECKA Executive Managing Director, SAS Institute
ARKADIUSZ WIŚNIEWSKI Analytics Business Unit Leader, IBM
GRZEGORZ WÓJCIK Corporate Director, MIH Allegro Group
KRZYSZTOF ZAMASZ President of the Management Board, ENEA
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28 - 29 October 2015 3rd Edition
The Westin Warsaw Hotel
Dear Sirs, In recent times information started to constitute the most basic as well as the main resource that guarantees modern company’s functioning and development. Utilisation of the potential that lies in combining data from many different sources is the key to the company’s success and to raise it’s competitiveness in this constantly changing business environment. Another, to be precise the third, edition of the BIG DATA: Think Big CEE Congress draws closer every day. It’s a unique and prestigious event that provides a neutral platform for discussion, ideas and experience exchange as well as for meeting the key representatives of the financial, telecommunication, media, IT, retail, e-commerce, marketing, public institutions and others. During this year’s edition we will focus on using data from the market for business usage as well as in joint projects and relations between business, science and politics. Recent and near future trends, safety, sensitive data protection and prospects for development of the Internet of Things. Experts, representatives of the main electronics companies, technological solutions providers and most of all data gathering and processing leader will share their view on all of those subjects. The success of two previous editions proves that there is a need for the Congress in the future. Present during the discussion will be case studies and post-implementation analyses. Successful strategies and benchmark will also be talked through. Being as interdisciplinary as they are the subjects of the conference will provide great deal of valuable insight, so recommended solutions can be successfully implemented in every company.
Board PIOTR BUSZKA President of the Management Board, Innect
MARIUSZ CHOLEWA President of the Management Board, Biuro Informacji Kredytowej
TOMASZ CZECHOWICZ Managing Partner, Chief Investment Officer, MCI Management
ROMAN DMOWSKI Undersecretary of State 2013-2015, Ministry od Administration and Digitalization
MACIEJ FILIPKOWSKI Vice-President of the Management Board 20132015, IT & Mobile Division, Samsung Electronics Polska
JANUSZ KOSIŃSKI President of the Management Board, Inea
PRZEMYSŁAW KURCZEWSKI President of the Management Board, EmiTel
ALEKSANDER KUTELA CEO, Onet.pl Group
PIOTR KWIATKOWSKI President of the Management Board, TNS Polska
JACEK LEVERNES Board Member EMEA, Hewlett Packard
JACEK NIEWĘGŁOWSKI Chief Strategy Officer, P4
KINGA PIECUCH President of the Management Board, SAP Polska
MICHAŁ PIEPRZNY CEO Poland, PAYBACK/emnos
DARIUSZ PIOTROWSKI Board Member, Microsoft Polska
ADAM RYBUSIEWICZ Country Manager for Poland, FICO
WOJCIECH SZELĄG Head of Bussines Editorial, Polsat News
WOJCIECH SZPIL President of the Management Board, Totalizator Sportowy
MACIEJ SZWARC President of the Management Board 2004-2015, AXA Poland
JAKUB TUROWSKI Head of Public Policy for Poland, Facebook
ARTUR WALISZEWSKI Regional Business Director CEE, Google
DAMIAN ZAPŁATA President of the Management Board, First Data Polska
PIOTR ZESIUK President of the Management Board, MM Conferences
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28 - 29 October 2015 3rd Edition
The Westin Warsaw Hotel
Day 1 – 28th October 8.45 9.00 9.15
REGISTRATION, MORNING COFFEE
12.00
OPENING CEREMONY
13.20
SPEECH BY THE GUEST OF HONOUR
13.35 Discussion panel ANONYMISATION AND SECURITY
Maciej Witucki, Chairman of the Advisory Board Jesus Garcia, Chief Operating Officer, emnos
9.30 Discussion panel RECENT AND UPCOMING TRENDS IN THE WORLD OF BIG DATA:
Who is the owner of the personal data - a person or a company? What is the status of Polish laws that regulate processing of personal data? How Should Big Data process personal data? Data access control - global regulations (are the fact that data are becoming global impose a need for global regulations?) „Human Rights in The Internet” – right to remain anonymous, right to be forgotten –
your content
How to increase data conversion from the “raw” to “smart” in the nearest perspective? Are young people willing to give up their privacy in exchange for a product specifically tailored to their expectations? Explanation for changes between generations
can we still afford it
Business part – An area for data anonymization. Anonymise or not – what can we process?
manifesting in the shopping process and an engagement generated by different media
Performance management – the most important challenges for managing development connected to the usage of Big Data Strategic approach to the information and data, especially building order on many different levels – from data governance to Master Data Management Adapting a company to information management according to its development level. How to build analytics based on recognition of current and future business challenges?
How to analyse data, that are already in company’s possession? The possibilities for data exchange (forwarding) between different businesses Quality of data (input and output data process) – what dangers does an error in data acquiring, processing and analysing bring? Risks related to data processing – what better not to process? How Big Data will change safety analytics (analytical techniques, investigative analytics)? How is nature of security systems changing? How should we modify current safety policies, to use Big Data effectively?
MODERATOR:
Emil Konarzewski, Partner, Audytel SPEAKERS:
Ronald Binkofski, General Manager, Microsoft Polska Tony Shan, Chief Architect and Industry Thought Leader Vikram Gupta, Head of Big Data Competence Center, Arthur D. Little UK Grzegorz Skowron – Moszkowicz, VAS & Terminal Development Director P4
MODERATOR:
Dariusz Piotrowski, Board Member, Microsoft Polska SPEAKERS:
Piotr Adamczyk, CIO, Work Service Jurand Drop, Undersecretary of State at the Ministry of Administration
Representative of IBM Piotr Muszyński, Vice President of Management Board in charge of Operations, Orange Polska Michal Kwieciński, President of the Management Board, AXA Polska Aleš Bartůněk, General Manager, Poland & Baltics, IBM
and Digitization
Radosław Stępień, Member of the ZUS Board in charge of IT and front office Jakub Turowski, Head of Public Policy for Poland, Facebook Dariusz Sojka, Head of Legal, PAYBACK Kamil Śliwowski, Expert, Panoptykon Fundation Rafał Rojewski, Legal Counsel, P4 Jacek Matyszczak, Director, Department of Telecommunications Security Office of
SPEECH BY THE GUEST OF HONOUR
Stephen Brobst, Chief Technology Oficer for Teradata Corporation
Electronic Communications
11.45 Discussion panel CUSTOMER 2.0:
14.40
Delivering value to the customer while increasing effectiveness of company’s actions at the same time. How to avoid keeping and managing data that have the lowest cost return – the role of good analytics. Skilful implementations of customer segmentation How to achieve business benefits from dispersed data and how to estimate value as perceived by the customer? How did the data describing Customer Experience evolve? Is the customer the only one that can tell us about how satisfied is he with the service? Dispersing unused data throughout the organisation or a chance for a change in describing consumer’s actions. How to use multisource data to assist sales and marketing divisions in the decision-
INTRODUCTORY SPEECH
Marek Zamłyński, Cloud & Enterprise Business Group Director, Microsoft
14.55 Discussion panel PROSPECTS FOR THE INTERNET OF THINGS DEVELOPMENT: Technical, social and law aspects of developing the Internet of Things Chances and dangers related to the Internet of Things Legal challenges associated with regulation model of openness and its limits to ensure data security
“Product Tracking” - the Internet of Things and a new style for analysing data Big Data and the Internet of Things – prognosis of changes in business models and
making processes
How to engage customer in contact with the organisation? Consumer feedback data algorithms – is it possible to create the ideal product? Ways to improve customer data quality on different stages, not only at the begging. Campaign optimisation – how to minimise costs while maintaining quality How to calculate Customer Lifetime Value for your business Research company’s research results
strategies for managing companies
A wary look at common availability of devices connected to the Internet of Things – risks of overlooking really important information in the flood of them. Lost business benefits
MODERATOR:
Szymon Janiak, CMO, OORT
MODERATOR:
SPEAKERS:
Jacek Pochłopień, Deputy Chief-in-Editor, Wprost
Vit Soupal, Head of European M2M and IoT Marketing @ B2B Europe,
Deutsche Telekom Mariusz Gaca, Management Board Member in charge of Business Market, Orange Polska Tony Shan, Chief Architect and Industry Thought Leader Marek Zamłyński, Cloud & Enterprise Business Group Director, Microsoft Juliusz Komorowski, Director for new market development, Energa SA. Artur Waliszewski, Regional Business Director CEE, Google Piotr Pietrzak, Chief Technology Officer IBM Poland & Baltics
SPEAKERS:
Michał Pieprzny, CEO Poland, PAYBACK/emnos Bartosz Dobrzyński, CMO, P4 Andrzej Horawa, President of the Management Board, Teradata Polska Jesus Garcia, Chief Operating Officer, emnos Mariusz Piturecki, Director, Alior Bank Mariusz Piturecki, Director, Alior Bank Marcin Bednarski, Director, PKO Bank Polski
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INTRODUCTORY SPEECH
Dariusz Piotrowski, Board Member, Microsoft Polska
Legal part – Privacy, personal data protection and sensitive data vs. Big Data
Big Data and changes in policies (economic, social, security) Public tasks and Big Data (utilising Big Data in fulfilling public tasks) Ways to go through an information fog – how to effectively get to the consumer with
11.00
COFFEE BREAK
4
16.00
LUNCH
17.00
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28 - 29 October 2015 3rd Edition
The Westin Warsaw Hotel
Day 2 – 29th October 9.00 9.15
REGISTRATION, MORNING COFFEE
Radosław Kita, Data Scientist, Allegro Group Mikołaj Twardowski, Big Data Solutions Manager, Wirtualna Polska Group Dariusz Piekarski, Chief Executive Officer, Member of the Board, SARE SA
INTRODUCTORY SPEECH
Wojciech Ożdżeński, Marketing Director, B2C Market, T-Mobile Polska
12.00
9.35 Discussion panel CHURN & RETENTION – USING BIG DATA FOR EFFECTIVE ACQUIRING AND MAINTAINING CUSTOMERS:
COFFEE BREAK
12.30 Discussion panel DATA SCIENCE FOR BUSINESS: How to cooperate with scientists (how should companies cooperate with scientists in researching new solutions)? Triangle – scientist (universities, institutes), business, politics – how to build cooperation? Data science vs. science How to define Data Science? Is it a synonym, or should we treat it as larger term than Big Data? What can Data Science do for business? Fusion of science and business – practical studies
Why do customers leave companies? Can Big Data solutions help companies with managing churns? Customer Journey – from acquisition, through keeping the customer, to deciding about the change
Event Based Marketing/Real Time marketing – event analysis that assist in combating churn, upsell and (in the future) big data monetization Methodology of churn model building – what works in reality? Is the antichurn model enough? How to build successful strategy to keep clients Styles and communication channels in relations with churning client Keeping the client vs. customer value management How to keep customers while earning more – loyalty management through up-sell How to measure efficiency of retention actions?
MODERATOR:
Anna Piotrowska, Journalist, Freelancer SPEAKERS:
Dariusz Śpiewak, Chairman Of It Board, Ministry of Finance Agnieszka Zdebiak, President, DataSci Foundation Przemysław Biecek, Founder, Smarter Poland Marek Niezgódka, Director, Interdisciplinary Centre for Mathematical and
MODEARTOR:
Piotr Drożdzyk, Doradca Zarządu, Teredata SPEAKERS:
Computational Modelling (ICM) University of Warsaw Michał Żyliński, Analitycal Solutions Expert CEE, Microsoft Sebastian Christow, Dyrektor Departamentu Informatyzacji, Ministerstwo Administracji i Cyfryzacji Dominik Batorski, Member of The Advisory Board, Sotrender
Rafał Latkowski, Directos of Analytics, PAYBACK/emnos Grzegorz Wójcik, Dyrektor ds. Korporacyjnych, MIH Allegro Group Tomasz Motyl,Chief Innovation Officer, Alior Bank Kamil Rakocy, Właściciel, KR Consulting Wojciech Ożdżeński, Marketing Director, B2C Market, T-Mobile Polska Adam Kutyma, Business Analysis Director, P4 Filip Łapiński, GBS Business Analytics and Strategy Leader, IBM Polska
13.45 Discussion panel GLIPMSE AT THE FUTURE OF BIG DATA - HOW INNOVATORS SEE IT?
10.45 Discussion panel BIG DATA IN B2B SECTOR:
Start-ups and the demand for services - a response to the demand, or creating it? Can business still exist without Big Data? Big Data Scientist – productive but paranoid person or a job of the future? Automation and digitalisation of jobs, cooperation between a man and a machine. Will employees be still needed?
How to use “my” data for services for external clients Is data analysis in Polish companies on a Big Data level? (are we as developed in this matter as Western countries) The process of „data discovery” - how to ensure that the process of discovering the data business value is effective? What competencies are needed? How should
MODEARTOR:
we organize the process itself and what should be the principle of such process
Jacek Pochłopień, Zastępca Redaktora Naczelnego, Wprost
management
SPEAKERS:
Adam Jesionkiewicz, CEO, Ifinity Oleksii Kornilov, President of the Managment Board, Iteelabs Urszula Martyła, Account Executive, LinkedIn Szymon Janiak, CMO, OORT Marcin Bielecki, Big Data & Analytics Platforms Manager (Poland & Baltics), IBM
Knowledge about consumers – profiling, data management, social media A demand for data – what does the business really need and how to present it in a right way; how to build a system that can be used by many departments from a single “pack of data” Consumer Data vs. Enterprise Data – how big is the gap between them and how to fill it? The approach to analytics infrastructure of the company Factoring companies that gather and analyse data – a new branch on the market? How to build solution for a complex analytic problem in a small company, with very limited resources (human, technologic, economic)?
15.00 LUNCH 16.00
MODERATOR:
END OF 2ND DAY OF CONFERENCE
Maciej Remiszewski, Deputy Director, ICM SPEAKERS:
Tomasz Burzyński, Business Insights Director, Orange Polska Konrad Pawlus, VP of Engineering, Chief Technology Officer, Benhauer
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Conferences First half of the 2016 FEBRUARY 2016
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