Component 1: Brand Me

Are you a safe communicator?

would say I am a safe communicator. I do this through my choices. I portray this through self expression and making conscious choices that reflect my values and contribute positively to my community.

I am a safe communicator through the clothing I choose to wear. For example, I steer away from wearing clothing with offensive language or symbols that certain groups of people may find offensive. I choose to avoid this sort of attire as I feel it doesn’t align with my values and the message and image I want to give off of myself.

Another way I am a safe communicator through clothing is being sensitive to the different cultures around me. I am always mindful about cultures in my community and the message they’d take away from the items I choose to wear. I am a person who cares what others think, and I don’t see a problem with it. I enjoy fitting into a certain group and like to alter my fashion sense to different friendship groups. I have a set identity, then a few sub identities that I tap into if and when needed. For example, in a professional environment I like to dress appropriately. For me, ‘appropriately dressed’ for a professional environment like a workplace would mean not wearing jeans and a jumper. Instead, I would opt for smart trousers and a blouse. In this sense, I feel it makes me a safe communicator as I don’t like to push boundaries.

The reason why I don’t like to push boundaries when it comes to clothing is growing up, my mum always dressed me and my brother to a very high standard. She used to question some of the choices we picked when we were old enough to dress ourselves and often made us change if what we picked wasn’t deemed appropriate in her eyes. I think I have taken on my mum’s standards of perfection into multiple areas of my life now. For me, clothing is the first thing I would notice about somebody and if that is’t deemed up to standards in their eyes then I’ve instantly failed.

I don’t like to take risks in my life for a number of reasons. I’m often held back by the fear of things not working out. I have taken risks previously and they have never come out in my favour. Therefore I like to remain in my comfort zone where I am in control of the environment. I am also a chronic overthinker and tend to spiral and make a situation in my head 10x worse than what it is in real life.

To contextualise, another person that I feel is a safe communicator is my dad. Running your own business can often mean you are expected to mind-read what others are thinking so you can draft the perfect answer to what they want to hear. This has become a skill of my dads for many years. One piece of advice he has always given me is to be the cleverest in the room, not the loudest and to always know someone’s next move before they do. Taking that forward into my early adult life has given me many benefits, for example in interviews I can grasp their response to my answer very well and therefore give them more of what they are after.

What

do you know your message has been from Trimester one to now?

My message from the beginning of the course to now has always been to be true to myself and my beliefs. My identity has always been quite minimalistic. My preferred design aspects would be clean lines, neutral colours and implementing silhouettes to convey a message of minimalism and simplicity. I often refer to the ‘less is more’ philosophy. However, just because I appreciate the cleaner, more natural approach does not mean I hide behind it. I am a confident individual who wants to be heard, therefore a message of empowerment has been present throughout my work from the beginning of last year. I am confident about what I produce and like to shout about my accomplishments. My message today stands the same, I want to be seen as my true self, this being a creative person, but adding in my message of less is more sometimes as I can tend to get carried away with designs and over add to my work.

I believe in the Less is More approach because having fewer elements of distraction for more leads to a clearer mind and makes things easier to understand. In terms of design, the minimalistic approach emphasises simplicity to convey a message or purpose without unnecessary complexity. When working this way I feel that I have increased efficiency as it focuses my attention on what’s important instead of being overwhelmed by multiple choices.

The fashion Market that I have always preferred is mid-level to luxury, I buy into the classic and timeless capsual pieces that i can wear again and again. Brands I consider to share the same message as myself is Odd Muse. Odd Muse’s message is very similar to mine in the terms they believe in a slower pace to fashion by creating timeless designs that are versatile through the seasons so you can wear them all year round. By focusing on this concept of timeless and durable fashion, it then by default makes it more sustainable to buy into investment fashion. Odd muse also shares the same design principles as I do in the sense that they use clean lines and minimalistic tones and silhouettes to convey their message of less is more and creating designs that are versatile for a lot of different body types and an array of colour ways to compliment any skin colour

Add a little bit of body text

What do i stand for?

why do I stand for that and how do I want to be seen

S u s t a i n a b i l i t y

More and more people are transitioning to be more sustainable which is a good thing. I care deeply about what our planet will look like when my kids are having kids as I feel it is our responsibility now to look after the future and be more mindful. Things I do to be sustainable would be that I don’t eat a lot of meat, this is something I have done since I was 14 and heard about the impact the meat industry has on sustainability.

I would say I am sustainable in the way I shop clothing too. I try to avoid fast fashion brands and brands that try and greenwash us into believing they are a sustainable brand. My favourite way to shop is shopping for pieces that I I know I will wear for 5+ years if not more. I have recently bought a lot of timeless pieces that wont date with time and that can be worn a multitude of ways, dressing it up or down. Due to the durability and versatility of the item, I don’t mind paying more for it. I would rather pay that little extra to know where everything is coming and how the garment has been made.

E q u a l i t y

Equality is something I stand for fully. Not just gender equality but all different diversities should be able to come together and work as one. Having a group of people who have come from all over the world leads to different life experiences allowing a whealth of new ideas and discoveries in a workplace. Equality is so important to me as I was raised as a strong confident girl growing up and my parents have never doubted my chances compared to a man’s as I believe in my abailities which I feel is why I often get the things that I wanted.

C h r i s t i a n i t y

Having something to believe in and guide you has really helped me growing up. When I am looking for signs or answers to a dilemma, Christianity has always given me one. I very much live my life through the ‘everything will work out for the best’ and that ‘everything happens for a reason’. I think it can be hard at times to believe this when you’re in a position where things are bad and you can’t see a way out. But God is making things hard to teach you how to get yourself out. Everything in life is a lesson and I have learnt that the hard way. I now try and accept the thiings that are happening right now as I know it wont last forever.

What are the beliefs that you have, political, religious, diversity, acceptance

I believe that everyone no matter what colour, race, age , weight should all be treated the same. The rich should look after the poor as they can afford to. Kindness is my biggest belief for this world and I feel like if people were kinder to each other it would solve a lot of issues in the world. I was raised as a Christian and my dad was heavy on religion when I was a child, he’d tell me stories from the bible and used to explain the message behind the story. For example, Adam and Eve and the story behind the forbidden fruit. I was always so engaged as I felt really inspired by the bible stories and felt they helped me develop my beliefs from a young child . Often I would turn the other cheek which taught me resilience and patience. I would often come back to these lessons when having an argument with friends and would always look for the deeper meaning of what was the trigger that caused the argument in the first place.

When starting high school I was obsessed with the idea of therapy and how a stranger can get you to see the world in a completely different light. I am lucky to say I had a really good childhood and never required therapy. However, I was so intrigued by the concept of deeper meaning and hidden messages that people would leave. When I was coming to the end of high school and just starting year 10, we were introduced to English Literature and I was fully invested. It was a subject that entertained my curiosity of deeper meaning and analysing why an author has used pathetic fallacy for example. I loved English literature and came out with an A*. I do believe that my love for English Lit is due to the bible stories that used to fascinate me growing up.

I feel that I owe my whole personal character to religion which I never thought was true however, reflecting back has made me realise that I a lot of my values and beliefs have steamed from being Christian and my dad encouraging religion.

I have a huge amount of faith for everything I do, I am definitely a glass half full instead of empty but I haven’t always been.

I went through a bit of a hard time with a boy that I put a lot of love into and got very little effort back. Due to this my glass half full energy slowly started to be crushed and I started to be really pessimistic with everything I did and had very little hope as I had believed that if my standards for things/people remain low, then you can never feel let down or disappointed. Again, it was my dad that reinstalled faith into my life by teaching me the importance of optimism and have faith that things will work out eventually.

I do believe that the rich should look out for the poor as almost their duty of care. I always remember a story my mum would tell me that where the message behind it would be to give what you can afford to give. For instance, a rich man gave 100 apples but the poor man gave 1 however he only had 1 to start with therefore his gift is greater than the 100 apples as he has given what he can to help someone else. I believe this should apply to the riches today. Tax should be more thought out about who needs it most and then it should be increased for those earning over a certain amount. I also believe that it should be law for the wealthy to donate a portion of earnings every year to a chosen charity.

A reflection of our 5 closest people

Jacob, Boyfriend:

Emotional intelligence/contagion, how to regulate emotions spending time with friends who exhibit certain emotions can influence our emotional state as well. Positive friends can uplift our mood, while negative friends may contribute to feelings of stress or anxiety.

Taught me a lot of patience which is a struggle for me that I have found I need to work on Made me a more positive person

Dad

See the world differently through changing my mindset to be more positive Increased confidence to tackle tasks I wouldn’t have taken on, now I would just do it instead of overthinking about it Taught me patience

Olivia, Best Friend

Helps me see reason through hard times and encourages me to be less stubborn Always there for a shoulder to cry on Similar fashion sense and identity, have a relationship more like sisters

Ellie

Sense of identity -adopt aspects of Ellie’s identity and subcultures

Sense of purpose- first person I’d think of when I’ve got important news

Enthusiastic about life- opened my eyes to how beautiful the world it

Mum

Relationship like a friend

Somebody I can laugh with and someone to talk to about anything Relationship has improved in later years as we understand each other more and respect each other

What does the 16 Personality test say about you + reflection

Campaigner personality

I view the world through rose tinted glasses and do try and push this viewpoint onto others as I believe it is the best way to live.

People with the ENFP personality type (Campaigners) are true free spirits – outgoing, openhearted, and open-minded. With their lively, upbeat approach to life, ENFPs stand out in any crowd. But even though they can be the life of the party, they don’t just care about having a good time. These personalities have profound depths that are fueled by their intense desire for meaningful, emotional connections with others.

As I spoke on earlier, I have a huge amount of enthusiasm for depth in everything I do Therefore I would agree this is part of my personality

I can be enthusiastic aboutanything and everything I enjoy finding the beauty in the littlest things

ENFPs are independent and creative, always on the lookout for the magic and meaning in everyday life. They can’t help but ponder the deeper significance of life – even when they should be paying attention to something else.

This is an emphasis on my need for depth and curiosity that I crave so much, I am constantly questioning the meaning of life and why we were put on this earth. I beleive in spirituality and everything happens for a reason.

When something sparks their imagination, ENFPs show an enthusiasm that is nothing short of infectious. These personalities can’t help but to radiate a positive energy that draws other people in. Consequently, they might find themselves being held up by their peers as a leader or guru. However, once their initial bloom of inspiration wears off, ENFPs can struggle with self-discipline and consistency, losing steam on projects that once meant so much to them.

I believe I do have good leadership skills as I am often the one who will go first for things. I would say I have a high level of self confidence so I think this is one reason why I am seen as a leader

This is a big one for me as I am part of the Gen Z generation who will not work for a company that doesnt align with their values and beliefs which I am very supportive of. For me if a company does not have a diverse workplace I will not work for them

Career Paths

It’s no surprise, then, that choosing a career path can leave these imaginative personalities feeling overwhelmed or scattered. ENFPs want to add value to the world, build community, facilitate learning, and express their creativity through their work. Consequently, they may feel pulled in multiple directions, uncertain of how to honor both their passions and their values while still keeping their options open and pulling in a steady paycheck.

people with the ENFP personality type are more likely to be fulfilled by work that meets certain criteria. First, they need to believe that what they do on a daily basis aligns with their core values. Second, most ENFPs feel best in jobs that use – and build on – their talents, both learned and innate.

It can be hard for ENFPs to maintain motivation in a job that doesn’t enable them to help people or create community in some way.

I have felt pulled in every direction my whole life when thinking about what I want to do for my career, I have started 3 different degrees before finding FCM as I have never felt settled in my degree as I’m scared there’s something else out there that I’ll be better suited to

I do crave community and a place to talk to a group of the same likeminded people as myself I need peers around me to feel a sense of belonging, where I get this from I don’t mind it could be in the gym or in the workplace

I am relieved to know that my interested and career choices have been backed up by my personalitype too. It took me 2 degree changes to realise that it was fashion and social media that I wanted to be a part of.

A way that I manage my spontaneity is by putting my energy into side projects outside of work For example I have a lash extension business that I have clients for in the evening after work or a full day of uni that allows myself to feel connected to the community I have built It is interested to see that most of my personality type also finds comfort in their own side project

ENFPs also tend to be most motivated in careers that offer learning opportunities and room for creativity –including the opportunity to experiment with side projects that catch their interest.

Jobs in social media and communications can be an excellent fit for ENFPs as well, allowing them to balance creativity with a sense of human connection. ENFPs may also gravitate toward scientific and technical fields where they can have a positive impact, such as human health and environmental science.

ENFPs thrive in open-ended, flexible working environments that value creativity and collaboration.

This is a big one for me as I believe in flexible working/ remote working so much as I feel it is a way you can avoid burnout as you are able to take time for yourself and work in your own environment. I believemy mental state is better when I’m working from home as I can go for a walk on my lunch time and feel connected to the outdoors with less restraint

MRS ‘PULLED IN EVERY DIRECTION’

YOUR HONOR I’M SORRY MY MIND HAS CHANGED, AGAIN.

When I was going through school and A Levels I was very set on studying Law at university and pursing a career as a solicitor. Lockdown came and I was online more and started to show more of an interest in influencers and the types of fashion careers that are available. Coming out of lockdown I put this down as just an interest and hobby. When I got to university to study Law in Liverpool I quickly figured out this is not what I wanted to do. My whole world felt turned upside down as I took education very seriously through school and college. I felt like I had to jump into another degree in order to feel fullfiled with my life, still at this point I didn’t even question studying a fashion degree. I craved comfortability so had a look at what I was good at in school and chose PE and primary education to have a career in teaching as I viewed teaching as a comfortable, reliable low stress job. I still felt this disconnect from my decision and felt there was more out there. This is when I discovered the Fashion Communication Marketing (Social Media) fast track course, it was everything I had been longing for, my creativity was begging to blossom. I had to take a year out as I was too late applying at this point so worked as a Marketing Assitant at a paint company. This solidified my degree decision as I got the chance to feel what i would be like working in marketing in fashion. Looking back, it was like looking in a mirror, my future was right in front of me I should have taken a year out after my first degree change to really understand what I wanted to do with my life. I believe I would have found my way to fashion and everything it has to bring.

L a s h e s

I started doing lashes as on the side of university last year. Since then, it has become a big part of my life and something I love to do. Not only has it given me another stream of income, it has opened up my mind in the way people view themselves. A lot of my clients do not feel confident without lashes which for 3 years of my life I felt the same. It wasn’t until I was forced to take a break from them that it taught me I didn’t need lash extensions I just felt like I did. I Feel many people feel the social pressure of lash extensions from creators online and also their peer group. Lash extensions should boast your self esteem but your self esteem should not rely solely on. Another reason I love doing lashes is the people along the way that I meet along the way, it has given me a purpose and I feel connected to the girls that I lash as they trust me with a lot of their problems and secrets. I have a sign in my lash room which says ‘what’s said in the lash shed stays in the lash shed’. This has been the best part of my experience with lashes so far as it suits my personality really well as I am a Campaigner personality I work best when I feel part of a community and due to my leadership strengths having something that I can nurture and grow is a calling in my life. My personality type in terms of careers believes that having a side project keeps my creativity fresh.

What’s your strengths and Weaknesses?

Strengths

Curious – People with the ENFP personality type (Campaigners) can find beauty and fascination in nearly anything. Imaginative and open-minded, ENFP personalities aren’t afraid to venture beyond their comfort zone in search of new ideas, experiences, and adventures. Moreover, their curiosity extends beyond simply seeking novelty. They also have a deep desire to understand how things work and why they are the way they are.

To me I make a conscious effort to ask questions about things, if I’m meeting somebody knew the conversation often ends up with me asking an abundance of questions and the person on the other end just answering. I often believe the more you understand about something the better you’ll do in it. For example, in school I used to ask unrelated questions a lot in my geography class because in order for my brain to understand something, I need to know the ‘why’ and how it comes together as a whole.

I struggle to just accept it is what it is for a reason, this is probably due to my parents explains things thoroughly to me when I was younger and explaining why I can’t go outside without a coat on for example. Instead of just saying ‘NO’.

Enthusiastic – When something captures their imagination and inspires them, ENFP personalities want to share it with anyone who will listen. And they’re just as eager to hear other people’s ideas and opinions – even if those thoughts are wildly different from their own.

I am a hugely enthusiastic person, I love life and everything it has to offer. This may at times be seen as insufferable by others due to my highly enthusiastic and observant personality. I believe it stems from my large appreciation for life and almost losing my own in Manchester arena at the Ariana Grande. I have adopted a one life live it attitude from this and didn’t realise how much of an impact it has had on my life in a positive way.

Excellent Communicators –

People with the ENFP personality type brim with things to say, but they can be caring listeners as well. This gives them a nearly unmatched ability to have positive and enjoyable conversations with all sorts of people –even people who aren’t particularly sociable or agreeable

I pride myself on the sense that I am a really good listener, I love to give people advice but am self aware enough to know when its unselisated and they are just looking to rant. Having worked in the beauty industry, I had a lot of conversations with a lot of different people a day. This led me to increase my communication skills and sometimes put my own thoughts and feelings to one side if somebody came in wanting a be heard.

Weaknesses

People-Pleasing – Most people with the ENFP personality type are uncomfortable with the prospect of being disliked. To maintain the peace, they may compromise on things that matter to them or allow others to treat them poorly. And when they fail to win someone over, they might lose sleep trying to figure out what to do about it.

I believe I have inherited this from my mum as my mum has gone pretty much all through her life being a people pleaser and making endless compromises where she should have in fact stood her ground. When having an arugument with somebody I am always the first to apologise and so is my mum. I do feel like I still do this due to my mum making me and my brothers share everything when we were younger. On some occasions looking back, there was times that shouldn’t have been compromised. My mum used to do this to make both parties happy and to keep the peace. This is definitely something I have adopted into adulthood and something I’d like to work on this year to do less of.

Unfocused – The thrill of a new project – especially one that involves collaborating with other people – can bring out the best in these personalities. But ENFPs are known for having ever-evolving interests, meaning that they may find it challenging to maintain discipline and focus over the long term.

This is a huge weakness for me as I often like to bury my head in the sand when approaching a big task, the thrill of planning, mind mapping, coming up with ideas for the project takes over however when it comes to having the discipline to maintain the project and actually complete it I struggle with.

Overly Accommodating – ENFP personalities feel called to uplift others, and they may find themselves saying yes whenever anyone asks them for guidance or help. But unless they set boundaries, even the most energetic among them can become overcommitted, with too little time and energy to tackle the necessities of their own life.

Fight? or Flight?

I personally feel I am the type of person to flight instead of fight. This is due to many reasons, my enitial thought was I am scared of the outcome and that being failure and don’t take risks for this matter. However, on inspection and research into my character I would say my flight response is a direct response of my personality more so than past experiences. However past experience has emphasised this for me.

One reason why believe to have a flight response to things is because like I said before I am a naturally unfocused person, I don’t have a lot of self discipline to be presented with a dilemma stricken situation, I would rather not be apart of it (flight). Another reason I believe a big part of my flight response is based off my personality is my huge amount of empathy. I see myself as the protector of my friendship group and close circle, I surround myself with people I know and trust and have a very small loyal group of friends. I care deeply about these members and anything to do with in occassiation to these then I my response will definitely be flight as I have too much empathy and care too much.

Manchester Arena Attack

I was a victim in the Ariana Grande terrorist attack back in 2017 which happened to be a matter of life or death based on which door I walked out of. After this I was very pessimistic on life as I suffered a lot of survivors guilt after the attack especially since the couple in front of us were sadly 2 of the twenty two lives that got taken. For me I really struggled to come to terms with what happened and how close I was to death. In turn, I was a very pessimistic person and my outlook on life was very negative. I had low standards for not only myself but for them world, I suffered with really bad trust issues after the attack too and believed that if I had little hope then it could never be crushed. I had this mindset for about a year after and then one day I woke up and thought I can’t carry on living like this. I knew I had to change and that’s when I became more connected to creators online. What I went through was a very niche market to try and connect with as not many other creators had been through something like I had. However, I found comfort in creators who were 100% themselves online and had built a community of people very similar to themselves.

How

do

you think your childhood has influenced who/how you are today?

I was brought up in a family of love care and compassion. I was taught a lot of lessons that I feel I have took into my adult life. My parents were really invested in building my confidence with everything I did. I feel like this is the main outcome that I have taken forward into my adult life. I was quite a closed off and doubtful child when I was really young, I was in the bottom group in primary school which I feel really strongly against grouping children as I feel a lot of children when they’re labelled will fit in to that label and won’t progress as they should.

For me it really really put my confidence down, I was a really quiet child growing up so think I was misunderstood a lot by teachers. My parents saw that I my confidence was so low due to being grouped with people I shouldn’t have been grouped with, so they had to work really hard to increase my confidence level and install from a young age that you put into the world what you get out.

There was a certain event in my primary school life that I still think about now. A competition of making any bridge from of wales out of cardboard and it had to withstand a 5kg weight so it had to have supports to it. I remember hating this project however my dad spent his whole weekend teaching me the ways of physics and how to build a proper support.

This bridge as much as I hated it, taught me resilience, perseverance and confidence. I ended up winning the competition and it was my first discovery of what you ‘put into the world you get out’ hard work does equal results. When I’m going through times that I feel like giving up my dad always takes me back to bridge and to remind me that hard times pay off.

Do your parent’s beliefs reflected onto you? how has that impacted you

As I mentioned earlier, my Dad has very religious views which he has installed in me and my brother since we were younger, these views have shaped the way I view my own life and see the world.

My parents have also installed ethical values such as honesty, kindness, respect for others and the value of being taught right or wrong.

In terms of traditional views, my mum is much more modern compared to my dad for example, my dad is set in his ways on marriage and family he very much emphasises marriage as a union between a man and a women, often with th epurpous to have a family. It has to be in that order and in his eyes it is wrong to have a baby out of marriage. This is due to his strict Christianity.

How

do your peers see you?

I believe my peers see me as someone they can talk to openly without judgement. They can come to me with a problem and I can be somebody who can just listen without offering unsolicited advice. However, if advice is something they are looking for then that too is something I can offer a friend as I offer advice that is fair and unbiased which I feel my peers appreciate.

I believe I am good at this because I have a huge amount of empathy which allows me to put myself in the persons shoes. Due to my empathy, I validate my peers feelings a lot which helps them feel listened to. So overal I would say positive communication would be one way that my peers see me.

Another way I would like to think my peers view me is that I am very optimistic. I am often the one that focuses on solutions rather than the problem at hand, by doing this, straight away the problem is viewed less of a problem when a solution is already underway. By doing this you can channel opportunities for growth instead of wallowing in a situation you dont want to be in.

The reason I have a very optimistic viewpoint on life is that I have learnt from my past that being negative doesn’t get you anywhere and having gone through the Ariana grande attack that I have spoken about previously, I was very pessimistic with life and quickly realised I couldn’t go on like this and had to change my mindset.

15 fashion images that you love and what is the common denomintator

The similarities that I can pull out of my 15 images would be the colour for a start, I naturally gravitate towards the colour pink so that is very present in my images.

I also love fashion sketches as I feel they are a good way to show a story from the beginning to the end. I would say the Polaroid shoot pictures are a similar aesethic to the sketches. The editorial sketches are also something I’d like to incorporate into my work.

There is a few surrealism images amongst the bunch which I love as I feel connected to the future of fashion and where it will go. Another way I feel connected to futuristic editiorial photography/ marketing is the ice jewellery image, I response well to marketing images that dont focus on the product they’re marketing, for example the jewellery melted into the ice. I feel like its a good way to engage the viewer.

Lastly, the rest of the images are summer based as I feel most connected to this season, especially when I am on holiday. I like to plan my outfits accordingly and bright and bold colours are usually what I reach for when looking for summer outfits. This is very present across the whole collage of pictures.

Who do you admire dead or alive and why?

Kim kardashian has built a successful empire through her varies ventures from Skims to KKW Beauty. Many admire her entrepreneurial skills and ability to capitalise on her public persona and negative past experience, she has managed to make a good thing out of a very bad situation when her sex tape was released.

She is also praised for her confidence and self assurance. She has been open about her journey with body image and has empowered others to embrace their own identities She does this through her clothing brand skims which is accessible to all body types. Her confidence has got Kim a lot of opportunities, one of them was landing her reality show where she has built up a prominent public figure in the pop culture.

Although Kim Kardashian’s has built her own personal brand amazingly, and has acquired a large online following as a high end celebrity, the reason I admire her is for following in her dads footsteps. Her dad was a successful lawyer in LA and now Kim has passed her lawyer exams and has qualified as a lawyer and has entered the criminal justice reform. This is really inspiring as she is now being viewed as an advocacy for these reformer charities and uses her platform for social issues to spread awareness about the US justice system and helping inmates who were wrongly convicted. An influencer who uses her platform to spread positivity and change is one that I admire.

How would you want the world to see you when you

step out into industry as your brand

When stepping into the workplace I would like to be viewed as one of the most reliable members of staff and a dedicated member of staff who always over delivers.

As my personality test confirms, I thrive in a group setting and being collaborative within a team. With my leadership skills in place, I will be able to guide and direct the team at hand whilst helping out in the nitty gritty. I would like to be viewed as someone who has a transferable skill set.

I would also like to be seen as a problem solver, by taking initiative to identify issues and propose solutions instead of going round in circles.

I have a very creative mind and would love for this to be seen in the industry. I thrive behind the scenes of a campaign by having an eye for the brands aesthetic.

Chester FCM for the rest of your life and have been given this opportunity from other years an amazing legacy, how can you make that a positive footprint for you?

My experience at Chester FCM has been incredible I have loved every second even when itsbeen challenging at times. I currently work with two amazing ex graduates from FCM in ChloBo and the knowledge and skills they both have is incredible. I only hope I will be at such a level when I go into full time work.

I would love to leave my own personal legacy and footprint on Chester FCM as I’d like to think I am a future thinker, somebody who is results driven when crafting a campaign and I would like to say I know my target audiencevery well through the research I do.

I’d love for the year bellow me to look at my work and be inspired to fight for what you want you believe in and stand for. To not be scared to take risks with edits or concepts and to learn that nothing is a quick fix on this course. You have to pt the time in to get the results you want.

What colour are you?

I am drawn to the color pink for various reasons, the first being its associations with femininity. Pink is often associated with femininity and is traditionally considered a colour for girls. I appreciate pink for its soft and delicate qualities, which can evoke feelings of warmth and tenderness in me.

Another reason I like the colour pink and I believe I identify with the colour is because of its positive emotions. Pink can be associated with positive emotions such as love, compassion and playfulness. For me the colour pink creates a sense of joy and optimism which uplifts my mood.

What building are you and why

S k y S c r a p p e r

I feel that if I had to be a building I would definitely be a sky scrapper, mainly a fully glass tower but I included a brick one as I sometimes I am stuck in my ways and have a more traditional view. The reason I chose a sky scrapper is because of the multiple floors in the building representing the multiple layers to me and expereinces I’ve lived through. They are also very sleek looking and simplistic which I would say would be my chosen fashion.

I also chose glass as I believe that my character is very ‘what you see is what you get’ and I am a very transparent person which I like about myself.

The last reason I chose sky scrappers as my building of choice is that I often live my life with my head in the clouds which I throughly enjoy as it keeps me out of drama and allows me to see the beauty from above.

What flower are you and Why

P i n k T u l l i p s

Pink tulips symbolise happiness and confidence which is something that I have grown to have over time. They also symbolise being content with life which I would say I am very content with life at the moment.

Another way pink tulips can represent is grace and elegance, this is linked to the colour of the flower. They can symbolise refinement and sophistication which is what I strive to bring to my personal brand.

If you were a fashion brand, what would you be and why?

Odd Muse

If I was a fashion brand I would say I identify highly with Odd Muse for a multitude of different reasons.

The first being it is the same fashion market where I see my own personal brand, the mid luxury marketing.

I share a lot of the same values as Odd Muse, for example all of their designs are created with sustainability at the forefront which is something I am very passionate about. They are sustainable through a variety of ways, their main being everything Odd Muse creates is versatile for all seasons and durable enough to last a lifetime, therefore you don’t have to buy twice.

They are a advocate for slow luxury fashion and believe that fast fashion will die out and people will invest in fashion again. I too share this same view and hope people will stop shopping fast fashion.

The story behind the Odd Muse name comes from the belief and appreciation that all women are a muse in their own right. They believe that every women deserves to feel powerful each day in their perfectly imperfect ways. This is the ethos I want to bring to my brand as it is so important in this present time that all women feel confident and comfortable in their own skin.

Show me a fashion mood board that says this is me, do I make trends or do I follow trends?

1st

2nd

My initial response would have been that I dont follow trends, however after reflecting over my three mood boards I have found that maybe I do follow trends.

Although, the trends I follow I will only follow them if they align with my values and personal style. I will only buy into a trend if I can see myself continue to use it after the trend has died down, if I can’t I wont buy into it. All three of these mood board have a familiar feel. For example, all three share the same 90s blow dry hair.

I feel like I flick between all three of these mood boards depending on what I’m feeling that day.

Reflection over component 1

I do care about how people perceive me

I have a set fashion identity but also sub identities that I like to tap into to fit in with different friendship groups

I don’t like to push boundaries due to my fear of failure

My message has and will always be ‘less is more’ with a minimalism approach. I find this easier to convey messages to as for me, there is no distraction in the image like there might be with a maximalism one

I like to view the world in an optimistic way

Have a love for deeper meaning and depth as I crave a feeling of belonging.

Sometimes I do let curiousity get the better of me and can often feel pulled in multiple ways, for example my degree changes.

I was a born leader and am a very confidence person today

Flighter instead of a fighter due to my weakness being unfocused and lack of self discipline. However, my excperiences at the Ariana Grande attack has a part to play in this.

Love storytelling and fashion sketches/mood boards for progress

Love futuristic fashion images-Surrealism edits

Key