Welcome...
Journey as PM & Group Statement
As the project management team for the University Launch Night, we are committed to delivering a meticulously organized and visually stunning event that embodies the essence of fashion marketing.
Our mission is to ensure every detail, from the coordination of gourmet catering services to the strategic placement of aesthetically pleasing signage, aligns seamlessly with the university's branding and vision.
We strive to create an engaging and memorable experience for all attendees, marked by high levels of satisfaction, effective networking opportunities, and a strong reinforcement of our university's prestigious brand.
Through diligent planning, collaborative teamwork, and unwavering attention to detail, we aim to set a new standard for event excellence.
Holly
Event Operations Lead

Initial Key Point Indicators (KPI’S)

Aesthetic Layout & Branding

Vendor & Partner
Co-Ordination Efficiency

Event Execution Quality

Event Timeline Adherance
Once I had identified my role, I had built up four main KPI’s that I continued to refer back to throughout the project. Each KPI was open to change as the weeks went on.
StoryHouse Email Communications
Room hire (10 am – 9 pm) -
£600
Bar staff - £81 (6 pm-9 pm)
Drinks - £329
Food - £250
Total - £1380
Full payment made on July 5th

Save the date design





Cookies for goodie-bags/tables


Burn Away Cake - Goodbye Old Course, Hello FMC FastTrack



Video here of burn away cake
VIP Email Communication





Physical Invitations - VIPS




Physical Invitations - Development - VIPS


Final VIP invite


Van Hire




TheDRINKS MENU
DIGITAL DAIQUIRI
MARKETING MASTER MARTINI
Vodka, coffee liqueur, espresso, sugar
COUTURE COSMOPOLITAN
Cranberry, berry tea lime (Mocktail)
PROMOTION PUNCH
Orange, passionfruit, lime and ginger (Mocktail)
Bios & QR codes

Event engagement lead
Lucy

Invite design Brand Cohesion






Printed Itinerary




The end of the 3 year Fashion Marketing & Communications (Social Media)






Layout Ideas





150 personalised prints


Photographers

Photographers










Reception Area

In
Lift

Outside of Itinerary
Custom Decals

Table Settings




Table Settings



Speech

Joint Responsiblity
DUE TO LOSS OF TEAM MEMBER
VIP Invitation List
VIPs - Vice Chancellor, Deputy Vice, Head of Division, Faculty Members - upon appointment request
Tony, Chris, Anyone who’s done internships
other years - Alumni, Second Years - digital invites - July 1st
General Invitation List
3 people per student (give or take) = 45
Priority contacts - I think these would be super good to get in touch with!
Anna Corkill - Sisters and Seekers Social Media Manager - Instagram @annacorkill or try jane@sistersandseekers.com
Life In Chester - one of the girls who runs this is an ex student - Instagram @lifeinchester
Beth Sargent - use our contacts through facebook for this Heleena Houston - use our contacts on facebook for this
Sophie Taylor - use contacts on facebook
First Year Students - invite all!
Ex students
Emma Jean Clarke - Ex Student & Current Influencer - @emmajeanclarke
Contact graduates that have just been posted about on UoC Studio 204 Insta - ones from 2019/2020.
South Cheshire College - Fashion Communication Course students - contact course leaders and encourage them to come and see what their students next steps could look like
Coleg Cambria - L2 & L3 - Fashion Business & Retail students - as abovemarketing@cambria.ac.uk
Courtney Glover - Digital Content & Design Manager @ Justmylook - contact on LinkedIn
Milly Wright - @millswright - ex student and good friends with Heleena
Luke Owen - @lukeowenfashion - ex student
Ellie Lyon -@ellielyon - currently working for luxe collective
Ella Hewitt- ex luxe collective socials/ influencer - Instagram @ellahewit - @elliehewitenquiries
Twin by Tare Isaac - clothing brand who attended Cheshire Fashion Week - Instagram @twinbytare
Misty Couture - Clothing brand - do not DM - email them - info@mistycouture.co.uk
PR Direct - PR company in Chester - mark@prdirect.net
LUYA - PR company for Chester races and more - hello@luya.co.uk
Angela.reese@cambria.ac.uk (Lucy will contact)
Cole - Nail tech based in Chester - Instagram - @coledoesnails
Anna Hughes - invites to where she did her Internships - speak with Anna
Ellie hendry
Lucy Bailey
Millie shimming
Zoe evans
Olivia edgerton
Charles
Martha griff
Dina walker
Izzy Ben - Luxe Collective
Verity
Adam Howard
Scale Liverpool ef college Liverpool
Stafford college
Kira Bailey (Holly LinkedIn )
Adam, Howard
Pretty little marketer
Dyan Bola
Trace piper white
Doll Beauty - ask Jess Gillet
Guest List - Final Confirmation
91 guests confirmed
Health and Safety /Risk assessment
THIS IS TO BE UPDATED- awaiting confirmation from Clare that it is ok










Awards


Thank you for listening...
We look forward to seeing you tonight!