Project Management Team
Guest Experience: Photo Booth
I have had the responsibility of coming up with an engaging activity for our guests. The first FCM brand activation was the idea of hiring a Photo Booth. Photo booths are really popular with events as you get a momento of the night and also they are good to post on socials.
The company I found the cheapest to hire from was PhotoBooth 4You. The stand we have chosen to go with is the black ringlight as I felt it is more on brand for FCM than the other option. Also lighting isn’t the best in the garret bar therefore a ring light option is much more beneficial for us and the guests of the night.
I designed this layout for print on InDesign, from experience at ChloBo, we always use InDesign for any printed elements. I did a custom template with the PPI set at 1800 x 1200 for a 6’ x 4’ print.
I added the template as the first layer so I could see where designs would sit. Then I removed it and sent the final design to Owen for him to set up the Lumabooth for our launch night.
Why a Photo Booth?
They Give Users Freedom To Pose
In comparison to a photographer, you will most likely express yourself true to character in front of a photo booth. That is how most appreciate a good old-fashioned photo shoot. Anything from a romantic shot with your loved one to funny faces with friends is acceptable. They produce instant copies
Having a photooboothat Launch night is good for arrange a photo booth for launch night was that I wanted everybody to take home a momento of the night. In order for this to happen, we thought it would be a good idea to design the prints with studio 204 branding. This is good for brand awareness for the FCM Fast Track course because a lot of girls put up photo booth pictures in their room or they keep them. So this was the main reason I wanted a Photo Booth at Launch night.
Guest Experience: Photographer
I selected this photographer as he has experience in fashion and an eye for detail. It is important for the team that the photographer has been briefed appropriately and knows exactly what we want.
Another way I wanted to make the guest experience memorable was hiring a photographer. By having a photographer present on the night makes the event more of an established one as the guests can have access to professional pictures.
Another reason we wanted a photographer was for prolonged content for studio 204 socials. This content will potentially reach upcoming students so it’s important it shows the professionalism of the course and also the legacy that we’ll be leaving. It is also good for personal reasons to use for indisutry interviews when entering the workplace.
Why did we decide on a photographer?
I decided on a photographer because I felt it will elevate the event and make it more professional. Having a photographer will mean it takes the pressure off of students to capture the night. Even though students will be snapping pictures it does not have to be a priority. I feel it is nice to have professional photos taken of the night for students to post to show off their hard work and commitment over the last 2 years.
Guest Experience: Photographer
Brief
This is the brief that I sent to the photographers of what we want him to capture. We wanted candid photographer and also an eye for detail. For example we have cocktail toppers so want to capture elements of the night like this. We also want a picture of each student next to their work that upcoming students can promote the course with on social media.
Brand cohesion: Table settings
Iwas really excited about having the responsibility of dressing the tables as event dressing is a big passion of mine. I have had experience in table layout before so therefore Holly and I decided it would be best if I was to take this responsiblilty. I have gone for a cheese cloth table runner which will be on 3 of the main tables then also a smaller size on the back 6 tables. I have ordered LED candles instead of real open flame ones as the risk assessment was completed without real candles being present.
We are also having hot pink dyed bunny tails in glass vases which are all different lengths to give a more luxury feel. There will be one larger vase placed in the middle of each table to act as a centre piece to the table, this will be 3/4 filled with water and a floating candle will be placed in the water. I hack I learnt working in the industry is to use spaghetti jars instead of actual vases to make it more budget friendly without compromising on quality. I feel they tend to look nicer as they are more enlongated.
Since being at ChloBo I have picked up some valuable assets which I wanted to take into Launch Night. One of which was table dressing. Having been a part of 4 events hosted by ChloBo now I have picked up a lot of hacks and tips of tricks that I never knew before entering industry.
One of the hacks I picked up at the first event was using spaghetti jars instead of actual vases. I found that I was struggling to find tall enough vases for the effect we wanted that were within budget, that’s when I thought of the idea of putting spaghetti jars out as it gives a much sleeker look.
My design work has really improved since working for ChloBo so I felt it was only right to tackle a a lot of the design work. Such as the invites and signage.
Brand Awareness: Custom Decals
I first had this idea when I was thinking back to the induction day I had at Chester university for the fast track course. I knew what the course entailed as I had done research into what we will learn and also had some minor knowledge on the industry and how it works. However my parents who had no previous knowledge or experience in the fashion world nor knew anything about what ‘fashion communication’ was really struggled to get their heads around what the course is and what it teaches us. Through explanation and showing projects, they are clued up on the course now and understand the industry experience it gives students. But for many other new parents trying to grasp the subject it may be difficult if the student too doesn’t know a lot about the industry but is interested in fashion.
That’s when I started thinking about who our guests may be and there’s a high possibility we will be hosting potential students who may have brought their family. Therefore I needed to come up with a way of educating people about the course in a way that was engaging and eye capturing.
Brand Awareness: Custom Decals
I have decided the best way to go about this was to include all of the module titles that we have learnt over the last 2 years and what will entail for the new course. We also thought it would be beneficial to include that the course is majority online so it can be completed from all round the country. I believe this is definitely a selling point for the course as it encourages independent learning and allows students to get a sense of working remotely.
The module titles can act as conversation starters as they will be stuck on the walls around the event so students can get a real understanding of what they will be learning. These will be in the pink branding as the walls are predominately black so the pink will really stand out. The aim is that potential students will see the modules and think ‘I didn’t know they’d teach us that’ or students who want industry experience can see that the course offers this with the industry placements.
Set up schedule
This is the schedule that Project Management have put together in order for Friday 26th to run smoothly. This will be explained throughly to the dragons and the rest of the panel. The other teams will also be informed of this schedule on arrival of the Friday.
Floor Plan
The floor plan is something that I have worked on. It is a carefully planned out in a way that is best for our guests.
One of the first things guests will see when they walk into the venue is a Welcome to class of 2024 launch night.
On the invites, it states that it will be taking place in the Garret Bar which is at the top floor. Once guests get to the lift they will see another sign that reads ‘head to the top floor for the class of 2024’s launch night’.
When guests step out of the lift they will be met with previous students work which will be displayed on the walls of the corridor
See component 1 forvisuals of what this will look like.
Once they walk through the corridor the first thing they will see is the balloon arch in Studio 2024 branding colours. Component 1 shows a visual mock up of this.
A long this back wall we will move chairs and use one of the tables to use as a drinks stand.
The drinks stand will have the ‘please help yourself to a welcome drink and sweet treat’ Sign which will be at the back of the table placed in the middle. Also on the table will be welcome drinks pre poured for guests on arrival and cupcakes on a platter for guests to enjoy.
Next to the drinks and sweet treat we will have gift bags pre packed for guests to take home a little momento of the night.
Directly oposite the enterace to launch night, there will be 5 tables fully dressed for guests to be seated while they grab a bite to eat.
When we do the speech on welcoming everyone to launch night we will do it at the top of these tables just off from the bar, as we found that worked the best from when we attended last years event.
At the end of thedrinks table will be the entrance for the theatre where our work will be. This will be closed until we have completed the speech. Once the speech is over Holly will direct all guests to make their way into the theatre to discover our final major project imagery.
We have two studio 204 branded balloons either side of this door to show that it is an entrance and when it’s closed it just looks like a solid long beam.
This is the way the layout will work for our FMP imagery. I have explored all three options however the most cost effective and time efficient is the third option down.