Lucas Lai Portfolio LUCI*DESIGN UpdatedSept2022 LUCASLAIISAMULTI-DISCIPLINARY DESIGNERBASEDINLONDON,UK EXPERIENCEDINADVERTISING;FAMILIAR WITHBOTHPRINTEDANDDIGITALMEDIA BornandraisedinHongKong MasterofArtsinGraphicCommunicationDesign atCentralSaintMartins,UAL
Tableof Contents Researchat CentralSaintMartins LanKwaiFong NightClubDistrict ScientificSkincare:Factiv CONTACT DETAILS & ABOUT LUCAS 17 XMASRAVE BILLBOARDVIDEO CRITICAL TYPOGRAPHIC MANIFESTO ACYONIGHTCLUB INSTAGRAMPOSTS 05-07 08-09 03-04 10-12 14-15 13 Ch r o n ol o gi c al O rd e r (20182022) TypographyFocused MovingImages(Video) PubliclyDisplayed PhysicalIntervention ...orjustscrolldown toviewincuratedorder EVERYTHING ISAMEMENOW! ABSOLUTE UNDERGROUND ANIMATION 16
Publication VisualEssay CentralSaintMartins London November2021
CRITICAL TYPOGRAPHIC DESIGN MANIFESTO
Typography
IN-DEPTHEXPLORATIONWITH TRADITIONALTYPOGRAPHY
Thisso-calledcriticalmanifestoisactually aself-referentialjoke.Itwasnotcriticalof anything,norwasitmanifestingany ideologies.Bycombiningthepostmodern humourwithtypographicdesign,itaimsat exploringthehistoryofdesignlayouts,while makingfunofpeoplewhotakethemway tooseriously.
ComicSansinacomicalway
Thispagehandlesthenotorious
XMAS RAVE
ArtDirection Installation Zentral HongKong December2018
Thisisaninstallationinsideofthenightclub ZentralforitsChristmasdecoration.Iwasin chargeoftheartdirectionaswellasthe installation.Meanwhile,threeofmycolleagues helpedmewithsomeofthewoodworkand electricalworks. Drawinginspirationfromtheonline cultureofVapourwave,thissetis designedtoshowthesubversivebut funnysideofthenightclub.It integratedChristmaselementswith onlineculture,aswellastheneon lightsaestheticsofHongKong. Scanofthemood-board; photoduringinstallation THEINSTALLATIONWAS 5.1METERSWIDE,2.8METERSHIGH
Factiv Billboard Video VisualEffects VideoEditing Factiv HongKong September2019 WATCH HERE Video(1m5s) AvailableonVimeo
ThisvideoiscreatedtopromoteFactiv,astart-up skincarebrandbasedinHongKong.Sinceits brandingisrootedinscientificresearch,theimagery mostlyclingstolaboratoryaesthetics.Itwason displayonathree-storey(~12mhigh)largebillboard screeninoneofthebusieststreetinTsimShaTsui duringSeptember2019. Thevideoconsistsofmostly boughtfootage.Witha mixtureofmyownexecuted photography,colour-grading andtypographyanimation,it renderedintoadreamy sequence. DISPLAYEDONA 12-METERS-HIGHSCREEN ATABUSYSTREET Viewlocation here
EVERYTHING ISAMEMENOW! MixedMedia Postmodernism-PopularCulture CentralSaintMartins London June2022 Featuredin GraduateShowcase2022 CLICK HERE TOVIEW
Everythingisamemenow! isabodyof workthatfeaturesbothphysicaland digitalmedia.Itprovidesalensforpeople toseeeverythingasamemeand encouragesthemtopointandlaugh withoutsuggestinganyredemptive qualities.Thevisualelementsthathave beenappropriatedduringtheprocess: typefaces,imagery,andsoon...now everythinglookslikeajoke.Andwhat aboutit?Onthedownside,wecanno longertakeanythingseriously,butonthe upside,anythingcanbefunnynow.
Thispamphletisdesignedtogetpeople involvedinseeingeverythingasmemes.With thestickerpackattachedinside,peoplecan createtheown"meme".Italsoprovidesthe hyperlinktothecontext,aswellasthe platformfor"memes"sharing. Featuredin GraduateShowcase2022 CLICK HERE TO VIEW
ThisisanewnightclubnamedACYO,which openedinMarch2019.Thedesignofthe soundwaveisemployedforthequalityofa futuristicaesthetic.Itcoveredthebuildingin LangKwaiFongbeforeitsopening. ACYO NIGHT CLUB Branding VisualIdentity LanKwaiFong HongKong December2018 ENORMOUSWALLSTICKER 27METERSWIDE,15METERSHIGH
FACTIV INSTAGRAM POSTS Marketing SocialMedia Infographics Factiv HongKong May2019-August2020
Thisbargraph
THEINSTAGRAMACCOUNT
GREWMORETHAN10KFOLLOWERS View@factiv.hkaccount here Scrolldowntoseeworkdone duringemployment ()
here iscomparingtheefficacy ofsunscreenwithdifferentSPFvalues
Thisinfographic
here isexplainingthe correlationbetweenthecolourofVitaminC anditsoxidationstage
Theinstagramaccount@factic.hkisa socialmediaaccountrunbyFactiv.To promoteitsbrandingasskincarebasedon scientificresearch,theonlinepublication usuallyshowsvariousdemographicsto demonstratethescientificknowledgeof theteam.Iwasresponsibletointerpret thebrieffromcopy-writersandvisualised chemicalcompounds,aswellas scientificallyaccurategraphs.
Thisisapromotionalanimationforamusic events.TheAfter-effect-mademotion aestheticallyembodiesthemusicgenreof undergroundtechno,whichispresentedina glossy,trippy,andacidicexpression. Animation VisualIdentity LanKwaiFong HongKong September2018 ABSOLUTE UNDERGROUND ANIMATION WATCH HERE Video(27s) AvailableonVimeo
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IamagraphicdesignerbasedinLondon.Beforecomingfrom HongKongformyMAatCentralSaintMartins,Ihadacquired abachelor'sdegreeinscience.Itaughtmyselfdesignbecause Iliketocommunicatevisuallyandeffectively.Aftertwoyears ofworkingmostlyinadvertising,IcametoLondontolearn more.Ihadawonderfulopportunitytoexploremyfieldatthe artschool.NowIamreadytointegratebothworking experienceandartisticexplorationandapplyinthenext challengingenvironmentwithvariousgraphiccommunication designskills. Luci.design612@gmail.com /Lucas-lai-27ba34168/orclick here @Luci.designorclick here
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