Spring 2025 | Volume 9
Canadian Audio Visual Providers Association | Association Canadienne des fournisseurs de services audiovisuels
President’s Report Dear Members, It’s been a busy and productive few months at CAVPA, and I’m excited to share some updates and initiatives that are well underway. Our Buy Canada marketing campaign officially launched this month on Facebook and LinkedIn. This included a boosted (paid) LinkedIn post that ran from May 1–15, specifically targeting Canadian event and meeting planners, associations, and professionals across the nonprofit, hospitality, and performing arts sectors. I’m pleased to report strong engagement, with over 18,750 impressions and 152 clicks to our website, resulting in a clickthrough rate (CTR) of 0.81%—well ahead of the LinkedIn national average of 0.44%–0.65%. We’ll continue running boosted ads during the first half of each month for the rest of the year, featuring a rotating set of graphics and messaging. Please keep an eye out and share these posts from both your personal and company accounts—your support significantly amplifies our reach and visibility.
Platinum Sponsors:
Regarding the ongoing Canada–U.S. trade tensions, we’re happy to report that the impact on our industry so far appears to be minimal. Most AV equipment used in our sector is either not manufactured in the U.S. or is not affected by counter-tariffs. On the event front, while some U.S.–based events have scaled back or cancelled, many Canadian organizations are choosing to keep their events in Canada. All in all, it appears to be a fairly neutral outcome for now. I’m also pleased to welcome four new member companies since our February newsletter: •
Canadian AV (St. John’s, NL)
•
Carbon Arc Projects (Cambridge, ON)
•
SAVI (Toronto, ON)
•
EK Productions (Calgary, AB)
You can learn more about Carbon Arc and SAVI in the new member spotlights in this issue. Every new member strengthens CAVPA—not only through their dues, but more importantly Continued…
2800 - 14th Ave., Suite 310, Markham, ON L3R 0E4 | T: 416-491-2886 | www.cavpa.ca