SPONSORSHIP & ADVERTISING
Photo by Claire Griffiths.
WHO ARE WE?
Located at the heart of the Fylde Coast, the Lowther Pavilion Theatre & Gardens is a venue with a strong future. With over 79,000 tickets sold in 2023, we are a dynamic and busy venue showing over 480 performances a year and a growing number of events and workshops.
By choosing to support us, you will be making an investment in a building that’s become a staple in the Fylde area, attracting people from over 731 postcodes, as well as offering a substantial education programme that sees us work with children to adults. We really do believe there is something for everyone at Lowther and that the Creative Arts have never been more needed.
Now is an exciting time to get involved as we’re busily building towards a new future with work on our ambitious redevelopment campaign underway to not only keep us at the heart of the Fylde Coast, but provide a more welcoming space for visitors to our historic gardens.
Photo by Claire Griffiths.
Photo by Claire Griffiths.
WHY WORK WITH US?
Many theatre’s across the North West appear to be struggling post-pandemic with several high-profile ones closing their doors for good.
Here at the Lowther Pavilion Theatre & Gardens, we’re bucking the trend and growing from strength to strength as we celebrate record breaking sales and welcome artists from Rick Wakeman to Jasper Carrott to our historic stage.
Our success extends beyond the stage, as we are home to a 12.5 acre Edwardian garden, which is home to over 250 plants and flowers. This beautiful, green space allows us to programme a variety of free activity for families and the community to enjoy including free-to-enter festivals and a free garden activity pack.
Since 2021, we’ve been building our education programme, in which we work with young people and adults to develop drama skills, imagination and confidence. Currently, we run over 6 sessions a week and provide space for home-schooled children to come together and socialise with others the same age.
As a venue, we’re run by a small team of dedicated office staff, with vital
support from an extensive team of volunteers who help to keep us at the heart of the Fylde Coast.
As a registered charity, we rely on generous donations and have been fundraising for our ambitious redevelopment campaign since 2018. By sponsoring us, you’re helping to secure the future of our venue and gardens.
We have a number of ways you can support us, as a one off or on a more committed/fixed term.
If you have any questions please feel free to reach out to the team or stop in to see us.
Photo by Claire Griffiths.
Photo by Jac Brown.
WHATS ON BROCHURE
Our What’s On brochure is printed and digitally distributed three times a year. Sponsoring us this is the best way to get your business and brand out across the Fylde Coast through a great range of benefits.
You can view our current What’s On brochure online on our website.
£4000 +VAT per year
£1500 +VAT per brochure
Your company’s logo displayed on our digital supporters board.
Your company’s logo displayed on our website with hyperlink.
Your company’s logo displayed on our digital newsletters with hyperlink (27k+ emails)
1x full page inner cover A5 (portrait) colour advert in our What’s On Brochure (print run 15k per brochure)
Opportunity to include an A6 (landscape) colour advertisement in our Panto Programme (10k print run)
Interval and bar screen advert (image) for brochure period.
“Thank you to our brochure sponsors” Facebook posts for brochure period
newsletters on
per year
For period of brochure 2x period of brochure
You can also advertise your company with us outside of sponsorship for:
Full page - A5, portrait £400 +VAT
Half page - A6, landscape £250 +VAT
Quarter page - £150 +VAT
Please note: prices may be subject to increase and decrease at various points.
FESTIVAL SPONSORSHIP
We host five outdoor festivals across the year in our beautiful Edwardian gardens. We see an estimated footfall of 10k per festival. The festivals are the perfect time to speak to a captive audience as our demographic count travel in from further afield to attend.
The below prices are per festival.
Inclusion in all festival specific digital newsletter to our customer database of 27k+ emails.
Highlighted sponsorship social media post.
Your company’s logo with hyperlink added to event page on website.
1x advert added to back of festival flyers for distribution in the local area and during festival (10k print run)
Your company’s logo included on all promotional or event specific print.
Invitation for you to host a free promotional stand for your company at the event (3m x 3m gazebo) or promotional car spaces.
Your company’s logo with hyperlink added to our website from date of agreement until end of festival period.
A1 poster to be displayed in one of our outdoor frames during the festival. 1080px x 1920px (portrait) artwork advertising your company on display on our outdoor screens during the festival.
You can also advertise your company solely on our flyers for:
Full page - A5, portrait £400 + VAT
Half page - A6, landscape £290 + VAT
Please note: prices may be subject to increase and decrease at various points.
PANTOMIME SPONSORSHIP
Our pantomime box office record has grown exponentially over the last few years, selling over £230,000 worth of tickets in 2024 and breaking new sales records for the theatre. With over 15,000 from a wide range of demographics visiting us during the festive period, it is one of the best times to put your brand forward.
Colour advertisement in panto programme given out for free (Print run 10k)
Your company’s logo included in every panto related newsletter, including pre and post show emails to 32k customer database.
Your company’s logo included in “thank you to our sponsors” pantomime email to full database
Your company’s logo included in all Lowther designed promotional print.
Your company’s logo on website with hyperlink from date of agreement until end of panto run.
Complimentary pantomime staff tickets for employees (includes complimentary drink from our bar)
Post show meet the cast in bar
Panto Cast Vox Pop sponsor shout out for social media.
Credit line added to Facebook event page.
Sponsorship announcement post on our Facebook and Instagram
You can also advertise your company solely on the panto programme for:
Full page - A5, portrait £500 +VAT
Half page - A6, landscape £300 +VAT
Please note: prices may be subject to increase and decrease at various points.
MISC SPONSORSHIP
There are many ways to support Lowther’s work outside of our packages. We are even able to create a custom sponsorship package for you on request.
TICKET SPONSORSHIP
Sole sponsor for the year for your logo and company name to be added to the back of every theatre ticket we sell (including car park tickets), with over 100k tickets a year.
£2000 +VAT
GARDEN ACTIVITY PACK SPONSORSHIP
Get your logo and a full-page A5 (portrait) advert included in our bespoke garden activity pack for ages 5+. The activity pack is given out throughout the year for free.
£2000 +VAT
LOWTHER CREATIVES SPONSORSHIP
Sponsor our Lowther Creatives programme to fund access for disadvantaged children and groups, workshop materials and creative support.
Get your logo on Lowther Creatives posters, flyers and included in press releases.
£500 +VAT
OUR SPACES
The Main House - our barrel-vaulted auditorium was built in 1921 and gives us capacity for 450 seated or up to 800 standing.
The Chapman Studio – housed in our brand-new, £3 million venue, The Windmill Performance & Education Centre, The Chapman Studio is our second performance space. It gives us a capacity of 162 seated or 350 standing.
Centre is our brand-new, £3 million venue. This community driven space marks a crucial milestone in our ambitious redevelopment campaign.
The Chapman Studio already has a packed programme of events ranging from music by Liz Jones Suzy Cargill through to comedy with Stephen Bailey.
If you’d like to find out more about the upcoming events in The Chapman, please visit our website.
The Windmill Performance & Education Centre is a huge step towards us being able to continue providing high-quality entertainment for generations to come.
Photo by Claire Griffiths.
SOME STATISTICS
We’ve highlighted some of our statistics across shows, social media and numbers that reflect Lowther’s success in the last year.
Media partners include National World, Fylde Coast Radio, Coastal Radio, Reach PLC and BBC Radio Lancashire.
You can also find further statistics by looking at our 2024 annual report on our website at lowtherpavilion.co.uk/brochures
TESTIMONIALS
“Great theatre with excellent facilities on site. It's a small, hidden gem. Already booked another show and I can't wait to visit again.”
- StuC57, Google Reviews
“A Superb panto. Great fun for the grandchildren & the grandparents. An excellent show unlikely to be bettered at larger venues. Great value & well done to the volunteers!”
- Jack & The Beanstalk attendee
“Lovely venue with the most welcoming staff. Very comfortable seats and sufficiently well banked to ensure everyone has a good view of the stage. The Lowther Pavilion puts on a wide range of events, there is truly something for everyoneLove going there, it is always a pleasant experience.”
- Sue Lawless, Google Reviews
"I highly recommend Lowther’s marketing team for any local business looking for partnerships in the industry. Working together on several creative strategies such as their local renowned panto last year, they provided fantastic insight and knowledge on the various forms of marketing, always delivering with a smile. Fantastic company to work with!"
- Dan Warbrick, National World (Media Partner)
by Claire Griffiths.
Photo
CONTACT US
Photo by Jac Brown.