TYRE DEALS 4 UR WHEELS
Dear Reader,
EDITOR’S NOTE
Welcome to the first edition of LoveLocal Vaaldriehoek, your essential guide to all things local! We’re thrilled to have you with us as we embark on a journey to celebrate and support the vibrant community that makes Vaaldriehoek so unique.
In this edition, we’re diving deep into the heart of our neighbourhood to bring you the best of what local businesses, events, and markets have to offer. Whether you’re searching for the perfect spot to grab a cup of coffee, a new favourite restaurant, or a weekend market where you can find one-of-a-kind treasures, we’ve got you covered.
At LoveLocal Vaaldriehoek, we believe in more than just the idea of “supporting local”—we believe in showing you how. It’s easy to get lost in the sea of options, but we’re here to make it simple and impactful for you. From getting quotes from trusted local service providers to discovering hidden gems in your own backyard, we’re committed to connecting you with the people and places that make our community thrive.
This edition is all about helping you buy, eat, and shop local. We’re shining a spotlight on the businesses that add character and charm to our area, the events that bring us together, and the markets that make shopping an experience, not just a transaction. Our mission is to go beyond the buzzwords and bring you real, actionable ways to make a difference in your community.
So, as you flip through these pages, we hope you feel inspired to explore, engage, and embrace everything that makes Vaaldriehoek special. Together, we can create a stronger, more connected community—one that thrives on local love.
Thank you for being part of this journey with us.
Here’s to celebrating everything local!
7 RUNNING EVENTS
Explore the exhilarating world of running on page 7.
10 RESEP VAN DIE MAAND
Ons deel ‘n heerlike Groenboontjiebredie-resep op bladsy 10.
24 BOEK VAN DIE MAAND
Ons deel die Boek van die Maand, asook die Topverkopers.
Scan Me WHAT’S
THE QR FOR?
Each business has a QR code providing more information about the business. You can simply scan the QR code with your Camera app to view.
HOW TO SCAN QR CODES?
Simply open your camera app, point it at the QR code like you’re going to take a close pic of it (but don’t) and wait for a message to pop up. Then click it.
THE MONEY CYCLE
When you spend money local, your neighbours keep their jobs and continue spending money, keeping you employed and in business.
AUTOMOTIVE CAR MAINTENANCE SCHEDULE
Why Lov eLocal?
1.
The owners of local business are behind the counter
4.
Buying local keeps 4 times more money in the economy compared to shopping at chains
But wait, there’s more…
Local businesses are more likely to use local banks, media to advertise and other services.
It’s a win-win!
Supporting local businesses contributes to community’s character and economic diversity. One-of-a-kind businesses are distinctive part of the character of a community that buck the trend of coalescent big-box companies.
2.
and buy local services
3.
Local businesses support local events, sport teams & charities 250% more than big corporations
155/80R13 IMPORT R595 175/65R14 IMPORT R695 185/60R14 IMPORT R795 185/65R15 IMPORT R850
195/50R15 IMPORT R850
205/55R16 IMPORT R945
205/60R16 TRAZANO R1195
205/40R17 IMPORT R925
215/45R17 SUMITOMO R1245
225/45R17 IMPORT R1195
265/65R17 DUNLOP R2150
225/40R18 IMPORT R1295
225/45R18 IMPORT R1445
245/40R18 IMPORT R1595
225/35R19 IMPORT R1345
235/35R19 IMPORT R1345 255/35R19 IMPORT R1695 255/50R19 PIRELLI R2750
IMPORT R2250
IMPORT R2495
PIRELLI RF R4500 275/35R21 PIRELLI RF R4995
TYRE DEALS 4 UR WHEELS
EXCLUSIVELY TO VEREENIGING PRICES
FROM 01 Sep 2024 to 31 Oct 2024 or
Hi-Q Vereeniging official stockists and suppliers of the Petronas car care range! Buy any two petronas care care products, recieve a scratch card and win instant prizes in store now! Wide variety of car care products to keep your car in showroom condition!
PLEASE NOTE ALL PRICES EXCLUDE NEW VALVE , BALANCING & WHEEL ALIGNMENT. FREE TYRESURANCE ON ALL BRANDS PURCHASED AND FITTED BY Hi-Q VEREENIGING. PRICES ARE VALID WHILE STOCKS LAST. PRICES INCLUDE VAT (UNLESS STATED OTHERWISE) & ARE FOR CASH ONLY. PRICES SUBJECT TO INSTORE FITMENT & BALANCING ONLY. OLD TYRES REMAIN AS TRADE-IN . NO TAKE AWAYS. E&OE ACCEPTED
GAUTENG RUNNING EVENTS
Exxaro
The true price of Employee Wellbeing
When focusing on building a better business, employee wellbeing is often not on the immediate list of priorities for many small to medium sized businesses. However, statistics show that the true cost of not looking after your
staff, can be the difference between success and failure.
"South Africa is fast slipping down global competiveness rankings with a 500% increase in sick leave since 2001," says a leading medical specialist. A mammoth R19 billion is lost every year due to absenteeism in South Africa. It may seem like an obvious thing to do but investing in the health of your workforce is a business imperative that can result in higher levels of productivity, decreased rates of absenteeism and ultimately more zeros on that highly coveted bottom line.
The specialist asserts that with appropriate planning and management, corporate South Africa is ideally positioned to reverse these worrying trends.
A mammoth R19 billion is lost every year due to absenteeism in South Africa.
"Most companies completely underestimate the true impact of employee ill-health on the sustainability and productivity of a business.
"Forward thinking employers need to understand that while a healthy workforce can be their most valuable asset, it can also potentially become their biggest liability if inappropriately managed," it was noted. It is becoming increasingly important for businesses in today's volatile labour and economic climate to adopt comprehensive employee wellness programmes to manage the risks associated with human capital.
One of the greatest challenges facing South African employers nowadays is to achieve a balance between keeping operational costs manageable while maintaining high productivity levels within a harmonious workplace. Without doubt, attractive staff benefits coupled with a pleasant, safe working environment can go a long way towards ensuring a productive, healthy and stable workforce.
South Africa, unlike many other countries, suffers from a quadruple burden of disease, namely infectious diseases, like Covid-19, HIV/AIDS, non-communicable diseases (NCDs) otherwise known as chronic diseases of lifestyle, and high rates of interpersonal violence and injuries. These can all result in a loss of valued skill and expertise, a decrease in productivity and profits, psychological problems and stress with a dependence on alcohol and drugs often compounding the situation.
The report revealed that while tuberculosis remains South Africa's biggest killer, diseases related to lifestyle, which include cardiovascular disease, diabetes, chronic respiratory diseases, and cancer, among many others, are accounting for more and more deaths. "These diseases have a particularly devastating effect on businesses and productivity levels," it was asserted. The World Health Organization (WHO) estimates that NCDs will be the most common cause of death by 2030, far outstripping deaths from infectious diseases, maternal, perinatal and nutritional diseases combined.
Ultimately, the responsibility lies with the employer to invest in their employees' by ensuring employment benefits such as medical savings accounts, medical insurance or medical aid as well as the overall wellness programmes that create positive responses from employees in terms of job satisfaction and career growth.
Happy workers create happy, satisfied and returning customers, which have a positive impact on your business in terms of reputation and bottom line. It is only through proactive employee wellness and healthcare solutions that you can create loyal, happy employees and retain the essential skills to grow your business.
PETS AND PAWS
Koop jy Plaaslik? Eet jy Plaaslik? Ondersteun jy Plaaslik?
Spandeer jou geld plaaslik saam met die mense wat jy wil ondersteun jou op sy beurt.
#LoveLocal #LoveVaaldriehoek
Finding what you’re looking for is just a QR Code away! Simply scan the QR Code on any of the local businesses to find out more about what’s on offer.
Skaapnek en Groenboontjiebredie
JY HET NODIG
1 kg skaapnek, in skywe gesaag
• 1 eetlepel botter
• 2 uie, gekap
• 2 knoffelhuisies, fyn gekap
• 2 groot wortels, geskil en stukke opgesny
• 250g groenboontjies, grof opgekap
• 3 groot aartappels – geskil en halveer
• 1 groot tamatie, geskil en opgekap
• 3 teelepel bisto-poeier aangemaak met halwe koppie koue water
• 2 teelepels “Knorr Bolognaise Cook-In Sauce” poeier
• 2 eetlepels asyn
• Sout en peper na smaak
• Kookwater
METODE:
• Plaas nekstukke in diep kastrol, gooi genoeg kouewater oor totdat vleis mooi bedek is.
• Voeg asyn by, plaas deksel op en kook dan tot droog en vleis begin potbraai.
• Voeg uie, knoffel en botter by en roerbraai alles saam tot lekker bruin en geurig.
• Gooi net genoeg kookwater oor om als te bedek, plaas deksel op en kook stadig vir 40 min.
• Voeg jou wortels, boontjies, aartappel en tamatie by.
• Gooi nog kookwater oor om als te dek en kook stadig tot groente sag is.
• Sprinkel met “Knorr Bolognaise Cook-In Sauce”, voeg aangemaakte bisto by, sout en peper na smaak en roer effens deur. Laat prut vir paar minute.
• Verwyder pot van plaat en laat rus vir 10 minute voor jy bedien.
• Sit voor met rys, stampmielies of lekker potbrood.
Voorbereidings Tyd: 40min
Totale Tyd: 50min
Skandeer om die resep aanlyn te lees.
FOOD & WINE
Vaal Slaghuis bestaan alreeds 35 jaar in Vanderbijlpark. Ons het klein begin en vandag staan ons trots in die gemeenskap met 'n goeie reputasie vir kwaliteit vleis teen bekostigbare pryse. Ons is trots op wat ons verkoop daar is baie passie in ons werk. Soms is 'n werk meer as net 'n werk! By Vaal Slaghuis kan u gerus voel op goeie diens en kwaliteit produkte! Kom probeer ook gerus ons biltong dis beslis die beste in die dorp!
BESIGHEIDS URE
Maandag - Vrydae: 08:00 - 17:00 | Saterdae: 08:00 - 13:30 | Gewone Vakansiedae: 08:00 - 13:30 | Christelike Vakansiedae: Gesluit
016 933 2737 060 485 6940 info@vaalslaghuis.co.za H/V Christiaan de Wet en Frans Order Straat, SE1, Vanderbijlpark, 1911
016 933 2737
As you flip through when you see something you like, scan the QR code and get all the information about that business instantly!
Kitchen Conversions
Order high-quality, custom-branded backpacks from Griit.
Perfect for every learner, our bags are designed for durability, comfort, and style—making them the ideal choice for everyday use.
The Carrier
The roller
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• High-Quality Materials: Waterproof, durable, and designed to last.
• Custom Branding: Add your school’s branding to make each bag uniquely yours.
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Why Choose the Junior Buddy Pack?
• Perfectly Sized: Designed specifically to fit lunch bags, plus clothes and shoes kids take off at school and need to store safely.
• Fun Designs: Choose between playful dinosaurs for boys or colourful zig-zags for the girls.
• Durable Quality: Made to withstand the adventures of everyday school life.
ATOMIC HABITS - JAMES CLEAR
Atomic Habits by James Clear
THE PHENOMENAL INTERNATIONAL BESTSELLER: OVER 1O MILLION COPIES SOLD WORLDWIDE. Transform your life with tiny changes in behaviour, starting now. People think that when you want to change your life, you need to think big. But world-renowned habits expert James Clear has discovered another way. He knows that real change comes from the compound effect of hundreds of small decisions: doing two pushups a day, waking up five minutes early, or holding a single short phone call. He calls them atomic habits. In this ground-breaking book, Clears reveals exactly how these minuscule changes can grow into such life-altering outcomes. He uncovers a handful of simple life hacks (the forgotten art of Habit Stacking, the unexpected power of the Two Minute Rule, or the trick to entering the Goldilocks Zone), and delves into cuttingedge psychology and neuroscience to explain why they matter. Along the way, he tells inspiring stories of Olympic gold medalists, leading CEOs, and distinguished scientists who have used the science of tiny habits to stay productive, motivated, and happy. These small changes will have a revolutionary effect on your career, your relationships, and your life.
A NEW YORK TIMES AND SUNDAY TIMES BESTSELLER: ‘A supremely practical and useful book.’ Mark Manson, author of The Subtle Art of Not Giving A F*ck ‘James Clear has spent years honing the art and studying the science of habits. This engaging, hands-on book is the guide you need to break bad routines and make good ones.’ Adam Grant, author of Originals ‘Atomic Habits is a step-by-step manual for changing routines.’ Books of the Month, Financial Times ‘A special book that will change how you approach your day and live your life.’ Ryan Holiday, author of The Obstacle is the Way.
According to Exclusive Books‘ website:
Relatable & authentic content. Generates engagement.
It’s these micro-moments captured in the bite-sized videos that get people to think twice about where to spend their money.
In a world where people are bombarded with so much noise — marketing emails, ads, SMS, and an endless stream of content—we bring local service providers to residents to consider local purchasing before looking elsewhere.
How? By expanding your brand reach within your local community with a three-pronged advertising and marketing solution that won’t cost you an arm and a leg. This strategy includes: QR-Codeshort-form videos, and high-quality print exposure.
We’re called local for a reason
Short-form video content
People are no longer looking for high-quality, studioproduced ads, but rather relatable and authentic content. We create short, hard-hitting, low-cost, but high-quality video bites that generate better engagement between local businesses and local people. We then share them on our LoveLocal social media platforms, making the experience local people get from our advertisers, engaging and authentic, with content that resonates with them.
QR Codes
We take our readers online through the generation of client-specific QR-codes that appear on every ad. QRCodes are the way of the future and have seen more than 750% growth in use since the pandemic.
Through the simple task of scanning a business’s own unique QR-Code, either on the hardcopy LoveLocal edition, or following the hyperlinks on the digital edition, customers will be able to access information, locations and products available at businesses in their immediate area that are dynamic and can be edited and updated by the business owner whenever they choose.
You get to control what the link to the QR-code takes the customer to. Use them to:
• Share directions to your business
• Create a virtual business card that will add your details to their phone when they scan the QR Code
• Grow your social media following
• Share more information about a campaign or launch online by directing people to a specific landing page
• Generate an email to your business by automatically including the receiving email address
• Generate a click-to-call by adding your business’s phone number automatically, and so much more.
High-quality print exposure
We have identified a significant gap in the advertising landscape: there is a lack of high-quality advertising mechanisms that encourage local residents to prioritize local businesses before considering purchases elsewhere. Unfortunately, the options available are not affordable for SMEs seeking to target local residents effectively.
The bi-monthly LoveLocal printed publication, allows local businesses to promote their services in a cost-effective, high-quality paper publication. It is pretty much a summary of all the video content we shared on social media, but in print.
• Format: A4
• Distribution: 5 000 copies
• Frequency: Bi-Monthly
The idea was born out of inspiration, combined with creativity to bring the first of its kind to you and local business owners—to link print media with online media in changing times, using the latest digital concept of dynamic QR codes.
4,476
85,000+
500,000+
The rise of the QR code
Bridge the gap between the online and offline worlds with QR codes.
Increase your brand awareness, generate more leads, and enhance customer engagement.
Did you know?
With dynamic QR Codes, you can edit the QR Code data as many times as required and get access to scan analytics to better optimize your marketing campaigns. This mean you can place on QR code in the directory, but modify the content anytime, even after printing.
E.g restaurants can update menu’s, businesses can display latest specials, etc.
The COVID-19 pandemic has significantly increased QR code usage in South Africa. According to a survey conducted by World Wide Worx in 2020, 52% of South African respondents reported having scanned a QR code in the past.
Businesses place these QR Codes in strategic locations and on products for consumers to scan using their smartphones and move them through the marketing funnel by giving consumers access to the right information at the right time.
Examples of landing pages:
Good things come to those who wait. Scan.
Make It Happen
Francois Van Coke
SunBet Arena Time Square, Pretoria
4 October @ 8:00 pm
Kip Moore
Loftus Versfeld Stadium, Pretoria
19 October @ 7:00 pm
GAUTENG SHOWS & EVENTS
Elandré
SunBet Arena Time Square, Pretoria 4 October @ 8:00 pm
Darius Rucker
Loftus Versfeld Stadium, Pretoria 19 October @ 3:00 pm
Ground the Venue, Muldersdrift 26 October @ 8:00 pm
Francois Van Coke
Aviators Harties, Hartebeespoort
23 November @ 7:00 pm
SunBet Arena Time Square, Pretoria
Nov @ 7:45 pm
Jozi Kota Festival
Newtown, JHB 5 October @ 10:00 – 22:00 Blaq Diamond
Emperors Palace Barnyard, 9 October @ 19:00
Ray Dylan Loftus Versfeld Stadium, Pretoria 19 October @ 3:00 pm
Afrikaans is Groot
Cooper Marks Park Sports Club, Johannesburg 1 December @ 6:30 pm
Martin Bester
Loftus Versfeld, Pretoria 19 October @ 3:00 pm
The Crooked Man
FollowLoveLocal Vaaldriehoek
and don’t miss out on local news!
Wake up call: How too little sleep undermines your health and productivity
Not getting the right amount of shut-eye increases our risk of developing a host of physical and mental health disorders, not to mention the impact it has on our daily life and productivity.
Abdurahmaan Kenny, Neuroscience Product Manager for Pharma Dynamics says sleep deprivation is a growing problem.
“Insufficient sleep has been linked to 7 of the 15 leading causes of death in the US, including cardiovascular disease, cerebrovascular disease, accidents, diabetes, and hypertension. Those that sleep less than 6 hours a night also tend to struggle with weight issues, having a body-mass index (BMI) of 12% greater than those who sleep between 7 and 9 hours.”
He points out that over time chronic sleep deprivation may also lead to insomnia. When an individual consistently experiences insufficient sleep over a prolonged period, it can disrupt the body’s natural sleep-wake cycle and the regulation of sleep hormones such as melatonin. This disruption can result in difficulties falling asleep, staying asleep or getting restorative sleep, which are characteristics of insomnia.
“Long-term sleep deprivation can affect various bodily functions, impacting cognitive abilities, mood and overall health. It can lead to increased stress, irritability, difficulty concentrating, memory issues, depression and anxiety, as well as a weakened immune system. Over time, these effects can contribute to the development or exacerbation of insomnia.”
Other critical factors that contribute to insomnia, include stressors like grief, chronic pain, substance abuse, medical comorbidities, impaired social relationships, lower socioeconomic status, old age and being female. Insomnia is more common in women because of hormonal fluctuations, a predisposition to depression, anxiety, and stress, as well as circadian rhythm disorders, and coexisting medical problems.
Insomnia affects an estimated 1 in 4 adults at some point in their lives with 10-15% experiencing chronic insomnia and a further 25-35% reporting occasional insomnia. Yet, despite the high incidence, insomnia is still largely underdiagnosed
and undertreated. Common factors that hinder the diagnosis of insomnia and the management thereof is the along with time-constrained doctor’s consultations, which often do not allow for enough questions about a patient’s overall well-being.
Kenny says addressing sleep deprivation early and adopting healthy sleep practices are crucial in preventing the development of chronic insomnia.
If you think you have insomnia, treating it typically involves a combination of lifestyle changes, behavioural strategies, and, in some cases, medical intervention.
Kenny suggests the following approaches to manage and treat the condition:
• Establish a consistent sleep schedule: Maintain a regular sleep routine by going to bed and waking up at the same time every day, even on weekends. This helps regulate your body’s internal clock.
• Create a relaxing bedtime routine: Develop pre-sleep rituals that signal to your body that it’s time to wind down. This might include drinking a cup of soothing herbal tea, like Rooibos, reading a book, taking a warm bath, practicing relaxation techniques like deep breathing or meditation or listening to calming music.
• Optimise your sleep environment: Ensure your bedroom is conducive to sleep. Keep the room cool, dark, and quiet. Invest in a comfortable mattress and pillows. Minimise electronic devices and screen time before bedtime as the blue light can disrupt your sleep.
• Limit stimulants and alcohol: Reduce or eliminate caffeine and nicotine, especially in the hours leading up to bedtime. While alcohol might make you feel drowsy initially, it can disrupt your sleep later in the night.
• Regular exercise: Engage in regular physical activity, but try to avoid vigorous exercise close to bedtime as it can be stimulating. Exercise during the day can promote better sleep.
• Cognitive behavioural therapy (CBT-I): CBT-I is a structured program me that targets behaviours and thoughts affecting sleep. It helps identify and replace negative thoughts and behaviours with positive ones to improve sleep.
• Mindfulness and relaxation techniques: Practices like mindfulness meditation, progressive muscle relaxation or guided imagery can calm the mind and body, making it easier to fall asleep.
• Limit daytime naps: If you must nap during the day, keep it short (20-30 minutes) and avoid late afternoon naps, as they can interfere with nighttime sleep.
• Seek professional help: In some cases, a doctor might prescribe short-term medication, such as a sedative-hypnotic. Hypnotics with a modified release (MR) formulation allows the active ingredient to be released at two different rates or time periods and works by slowing activity in the brain to help patients fall asleep and stay asleep. However, these medications should be used under medical supervision.
He says it’s important to remember that what works for one person might not work for another when it comes to treating a sleeping disorder like insomnia.
“Consistency and patience are crucial, as changes in sleep habits and improvements may take time. Consulting with a GP or sleep specialist can provide personalised guidance and treatment options suited to your specific needs.”
CROSSWORD PUZZLE
Across
1. Foreshadowing
5. Xenon, e.g.
8. Mil. truant
12. Indian princess
13. Rum cakes
15. A ___ formality
16. Gator’s kin
17. What you put on snooze
18. Chaplin prop
19. An organization
22. Vietnamese holiday
23. Chat room chuckle
24. 20th letter of the Hebrew alphabet
26. Hemoglobin deficiency
29. Interlocks
31. Era
32. In flames
34. Garr and Hatcher
36. Hot rock
38. Newly made
40. Tsp. and tbsp.
41- Glasses, briefly
43. Ford flop
45. DDE opponent
46. Run chore
48. Pines for
50. Pianist Peter
51. Dr. of rap
52. Half a fly
54. Patriach
61. Gutter location
63. Old French expression meaning “goodbye”
64. ___ Misbehavin’
65. Family diagram
66. Sticker
67. Romeo’s last words 68. ____ Grey, tea type
69. D.C. bigwig
70. Sparks and Beatty
Down
1. “Jaws” boat
2. Milky Way maker
3. Slaughter of baseball
4. Actress Kidman
5. Big bash
6. Blind as ___
7. Indian garment
8. Onetime Jeep mfr.
9. Meteorologist
10. Writer Sarah ___ Jewett
11. Internet writing system that popularized “pwn3d” and “n00b”
13. Court attendant
14. Campfire treat
20. Deep sleep
21. Hotbed
25. Queens stadium
26. Open-mouthed
27. Imaginary
28. Ventilated
29. Unordered
30. Locations
31. Gore and more
33. Checkers side
35. Conscription org.
37. Farm unit
39. Attentive
42. Puppeteer Tony
44. Dr. Zhivago’s love
47. “WarGames” org.
49. Keep
52. Head of France
53. Franklin D.’s mother
55. Citrus quenchers
56. Good one!
57. Faculty head
58. Conceal
59. Oklahoma city
60. AAA suggestions
62. Electric fish
SUDOKU ANSWERS
LOCAL CYCLING EVENTS
Has your business made the move?
In an era where digital attention spans are fleeting, short-form videos stand as a beacon for businesses aiming to forge genuine connections with their audience. LoveLocal, pioneers this innovative approach by offering personalised short-form videos to all our advertisers. These videos, shared across our social media platforms, not only highlight the products and services offered, but also the people behind them, fostering a sense of local pride and community support. These services are designed not just to bridge the gap between local businesses and their communities, but to transform how these connections are made and maintained.
Short-form videos cater to the modern consumer’s craving for quick, engaging, and informative content, fitting perfectly into the reduced attention span that now averages around 10 to 15 seconds. These videos, characterised by their authenticity and relatability, have become a preferred medium for storytelling, offering a potent mix of entertainment and utility in bite-sized packages.
At least 75% of people said they prefer video content marketing, with 96% favouring short-form videos for quick and effective product or service education.
We produce short, hard-hitting, low-cost, but high-quality video bites fostering stronger engagement between local businesses and residents. These videos are shared across our LoveLocal social media channels, enhancing the authentic and engaging experience for our audience, while delivering content that truly resonates with them.
It’s these micro-moments captured in the bite-sized videos that get local communities to think twice about where to spend their money.
Did you know...
By advertising your business in any of our LoveLocal publications, our team of video creators will produce a short-form video for your business free of charge, using video or photo material provided by you.
AND we’ll share this video on our social media platforms!
All you have to do is book for three or more editions. Want to try this out? Mail us
Short videos offer instant gratification, much like snacks satisfy hunger. The constant flow of fresh, bite-sized content triggers dopamine releases, delivering an addictive burst of satisfaction. This rapid cycle of reward keeps users captivated, enticing them to consume more short-form videos.
Benefits for businesses include:
• Easy digestible to capture customers’ attention.
• Relatable and authentic content.
• Bite-sized video content that generates engagement.
• Build real personality to create a stronger connection with local customers.
It’s these micro-moments captured in the bite-sized videos that get local communities to think twice about where to spend their money.
A Comprehensive Guide
for creating engaging short-form videos
For businesses ready to dive into the world of short-form videos, here’s a guide to creating content that resonates with potential customers:
1. First and most important, shoot in vertical format:
Maximise mobile engagementby adopting a vertical video format, ensuring your content is as immersive as possible for smartphone users.
2. Start Strong:
Capture your audience’s attention within the first 5 seconds with a compelling hook that encourages further viewing. A great approach is to position yourself outside your business, allowing potential clients to see its location, then walk through the front door. Have a staff member stand at the entrance, waving and welcoming viewers in as you film.
3. Showcase your product range:
Instead of filming all the products on display, rather send us high quality product images that can rotate in the video. This trend addresses the demand for quick information and aids in driving purchasing decisions.
Generate excitement and curiosity among your audience by showcasing sneak peeks of upcoming products through intriguing visuals and teasers. These short videos create a sense of anticipation, leaving viewers eager to learn more about what your brand has in store.
4. Behind the Scenes:
Share insights into your company’s inner workings, company culture, work processes from product creation to team dynamics, to humanise your brand and foster transparency.
5. Showcase Value:
Don’t just list benefits—demonstrate the tangible value your product or service brings to customers’ lives.
6. Quality Matters:
Despite their brief nature, prioritise high video and audio quality to enhance professionalism and build trust with your viewers.
7. Educate Your Audience:
Offer quick tutorials or how-to guides that not only inform, but also entertain, establishing your brand as a go-to resource.
8. Repurpose Content:
Efficiently extend your video content’s reach by repurposing existing material into new short-form pieces or ads.
9. Emphasise Authenticity:
Focus on creating content that highlights the uniqueness of your business and connects with your audience on a personal level.
10. Music and Sound Integration:
Enhance your videos with trending sounds or music to create a more engaging and memorable viewing experience. Keep in mind that royalty free music isn’t free to download so please make sure you read the license on each site for proper usage.
Platforms to download royalty free music from:
Short-form videos are more than just a trend. They’re a strategic tool for businesses looking to thrive in the digital age. By partnering with LoveLocal, businesses can leverage this dynamic medium to not only attract, but also deeply engage with their local communities, one short video at a time.
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• Customised Recruitment Strategies - We design bespoke recruitment plans tailored to your specific requirements, ensuring a perfect match every time.
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Unlock the potential of your workforce today. Together, we can build a brighter, more prosperous future for your business.
Website: www.futurefitstaff.co.za
Email: info@futurefitstaff.co.za Contact: 061 538 6461