March 2013
Update
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Monster Under the Bed The
So here we go again. What are we in now? Recession? Double dip recession, Tortillas and dip recession? New and improved recession? The name changes more often than I change my socks; I just can’t keep up! This constant barrage of dramatic, bad news got me thinking about a story a friend of mine told me.
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One early morning, while travelling home, my friend had an overwhelming urge for a bacon sandwich so he went in search of a ‘Butty Van’. Taking the A road rather than the motorway the miles rolled past but no van was to be seen. Finally, just as he was about to give up he spotted a caravan parked up at the top of the hill. The closer he got the more it looked like a family on holiday, until, at the last minute, he noticed the tell-tale cut out at the front.
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Ordering his sandwich he struck up a conversation with the owner who proceeded to tell him how bad business was. “It’s the recession you know!” The owner said. My friend was stunned. The recession was so bad people had stopped eating now? Interestingly, it turned out that business had dropped off dramatically since the owner had invested in a brand new caravan and cooking equipment… what they hadn’t invested in was signage! It doesn’t take a rocket scientist to work out why they had seen sales drop off, they couldn’t have been harder to find if they’d parked up behind a hedge. But in the owner’s mind, it was down to the recession; that monster under the bed that devours businesses.
Continued... Bestof-Hitchin-March2013.indd 1
22/02/2013 14:37