have an understanding of how they look when they move, to know how each angle will appear from the camera’s perspective, and to trust in the guidance of the professionals advising them. This way, the result is images that represent the entire concept as they should. Of course, it saves time to work with someone that has previously modelled and knows how to move in front of a camera, and how to communicate with our team. As artists we love to have fun doing what we are blessed to do, and it’s also easier to do this when we have a familiar face to work with.” P hotography by Derek Elvin
If your model is the perfect look, but not specifically experienced with photoshoots, do some movement rehearsals with them. Work together in front of a mirror, such as in a gym, in one of the classrooms. There are also some great video tutorials that can help your model become aware of what the camera will capture. Never choose a model simply because she’s a friend or happens to be available. Treat your model selection carefully and considerately. And “mood boards”… a visual collage of team inspiration. Just like a team of television writers might create storyboards or shot outlines, using a mood board for a photography shoot can get you to that end result – where everything LOOKS like its effortless, a perfect captured moment – with less chaos. Put a team of “creative types” together and what do you get? Sometimes, you get chaos. When you plan it right, you get everyone working toward similar goal – a roadmap that will help you stay on track. Kim shares.
“We use mood boards for everything! The best way to achieve a common goal and to push ourselves to create the best images we can is to visually build it ahead of time, each contributing to the idea/concept/mood board.” When planning a photoshoot for an online photo competition such as the Lash Artists International Frame to FAME contest (see the winners later in this issue!), make sure you communicate very clearly the number of shots you will be allowed to submit, and if there are any required angles on the shot list. Be sure that the model, the photographer and your whole support team know and understand the criteria you need to showcase, and SHOOT FOR THE EDIT. ISSUE 2
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