ISSUE 17 >FEB 2018 > £12.99
LASHES. BUSINESS.
Fit for A King Guylashes are the new rule
Contents
33
Welcome 1 Letter from The Editor 2 Team L ash Inc. Lashes to use C ancellation Policies 7 toHowprotect your business 9 11 13 15
25
Dear L ash Lovers
17 Meet The Editors Ireland and UK How to Win Business Awards How to Set Your Pricing as a Lash Artist
Enchanted's Hidden Treasure Lauren Smith
19
Christmas Fantasy Lash Art Competition
23 25 29 30
Top Tips for Male Lashes
31 33
Reader Gallery Reader Gallery Extra How to get Your Photos F eatured in Lash Inc Lash Festival W inners Lashes Love Brows (and Brows Love Lashes)
34 35 37
41 43 45
21
Are you Flirting with Retail? Dream Big Dreams Winners of the O nline Oscars Contest 2017 Five steps to I nstagram Mastery Meet your M ink Lashes Online Photographic Contest from Lash Events UK
49 Interview with E mily Lee 53 Meet the King of Lashes
Business Breakdown: 63 PBusiness hotography for Success
27
66 69 70 72
Lash Inc Accredited Directory Events Calendar Training Directory Supplier Directory
Welcome to issue 17 of
Lash Inc. International Letter from
The Editor
Welcome to the first issue of 2018! 2017 was quite a year, the lash industry grew month on month with no sign of slowing down, great news for lash artists everywhere.
to pitch your ideas for editorials or collaborations with Lash Inc and with all other attendees. I will personally be at the Hollywood Lash Conference with editors Jill Heijligers-Peloquin (Lash Inc USA/ Canada), Kelly Storer (Lash Inc Australasia), Miranda Tarpey (Lash Inc United Kingdom) and Leanne Harber (Lash Inc Ireland). This is one of the few events that all the current editors will attend and we would love to network with you, please come and say hi.
There were many world class conferences and contests, with some dedicated lash artists travelling across the globe to attend these events. This year you will see even more opportunities to be part of the greater lash community. Even if you live in a remote area, as long as you have a reasonably good internet Miranda Tarpey and I are running the 2nd Super-Yacht connection, you can still be involved in everything Lash Conference in London in May which is a smaller that is happening online. VIP event which attracts attendees globally and there Follow lash vloggers/bloggers, lash TV/YouTube is plenty of time for networking at our champagne channels, podcasts, Facebook groups, Instagram after event reception. and Twitter accounts, digital lash magazines, online Whatever conference or contest you attend this tutorials/mentoring. There has never been so much year, make sure you attend one at least. I can not information available to learn from and a whole host stress enough how important it is for your business of ways to network and be part of the community. that you keep learning and networking. If you do In this issue we are introducing a calendar of conferences and competitions. This will let you know what is happening in Lash Land and do not miss the opportunity to network and learn from these types of events. LAI is the next largest event that you should consider looking at. It is held in Arizona (details in the Calendar section), received outstanding reviews last year and is an educational extravaganza with most of the Lash Inc editors in attendance. There will be opportunities 1 - Welcome
not feel ready for live contests, why not enter an online contest where there is no time pressure and every skill level from beginners to masters are covered. My very best wishes to all our readers for the forthcoming months. If you need to get in touch remember you can chat from our website, email or schedule a call; www.lashinc.eu
Louise
Lash Inc.
Team Louise
Andi
Editor-in-Chief
Lead Designer
This issue, we asked the Lash Inc team, “What is your favourite thing in the lash world just now?” My favourite thing in the lash world just now is the global lash community, the way lash artists are supporting each other, sharing and progressing.
Definitely coloured lashes. I love seeing a little flash of a deep, dark colour nestled in a set of lashes. I adore the subtlety.
This Issue’s Contributors
Miranda Tarpey
Zach Falb
Genevieve Hickin
Inese Stepanova
Published by:
Chrysalis House Publishing Department - Lash Inc Kemp House, 152 - 160 City Road, London, EC1V 2NX
Henrietta Orosz
Marta Wiatr
Petr Lhotský
Hanna Putjato
Contact Name: Louise Tierney Contact Email: info@lashinc.eu www.lashinc.eu
Cover Image
/LashInc
Photography - Alexandr Slinky Make Up - Valery Star Lashes - Inna Kharlamova Model - Petr Lhotský
@LashInc @Lash_Inc Issuu Welcome - 2
LASHPRO ACCELERATOR 2018 â„¢
A 35-WEEK ONLINE BUSINESS COURSE FOR LASH ARTISTS BUSINESS . BRANDING . MARKETING . SELF CARE . LASH SKILLS BEGINS MAY 1, 2018
SUGARLASHPRO.COM
Lashes
Lashes - 4
Jill Heijligers-Peloquin USA / Event Organizator
MARCH 16-17-18
2018 ARIZONA 72
ISSU E 3
Doug Schoon USA
Peter Pham USA
Ellie Malmin USA
Carmen Palmiste Estonia
Martina Krajinovic-Gulsun Croatia
Laura Kaminskiene Lithuania
Alisha Meadows USA
Kelly Storer Australia
Michelle Rath USA
Hanna Babanakava Canada
Levi Shephard Canada
Petr Lhotsky Czech Republic
Kei kim (Kyung-hwa) South Korea
Jolita Shishmanova United Kingdom
Inga Misiute United Kingdom
Leanne Harber United Kingdom
Miranda Tarpey United Kingdom
Elanas Liachovicius Ireland
Irina Ronite Latvia
LI V ESTR EA M AVA I L AB L E • • • bit .l y/L AI2 018L IVE
Mia Hauge Denmark
JUDGES | SPEAKERS | EDUCATORS
Erika Menanteaux & Shannon Fitzgerald USA
I SS UE 3
73
How to use
Cancellation Policies
to protect your business by Genevieve Hickin (Harding) Whether you are self-employed, a salon owner or an employed therapist that works on a commission basis we all need to protect our income. Time after time we see clients cancelling last minute or failing to attend appointments leaving us down on our daily takings. So how can we prevent this? How can we enforce a policy? And how can we make sure the client pays for their missed appointments? Having worked in various areas within the beauty industry over the past 9 years I have seen many a cancellation policy and I have seen some work, and some fail miserably. Here are some top tips to help you when implementing and enforcing a cancellation policy. The first things to remember when creating a policy are, to make it clear, visible and fair.
Making it fair If you are going to implement a cancellation policy, it is imperative that you treat everyone equally. This means that even if your longest standing, most loyal and regular clients break the cancellation policy then they still get the charge. You cannot have one rule for one and one for another. If you are unable to, or are not confident enough to enforce the policy onto every client then the best thing is not to have one in place.
your salon for any further treatments until the fee has been paid in full and all future bookings will be cancelled. Be sure to write on their record card if any outstanding fees are owed so if they return in the future the fees still stand.
Exceptions
Now, there are exceptions to the policy and you, as a professional, have to use your discretion. If the client has had a medical emergency or if When it comes to enforcing the policy the most their child has been sent home; these incidents important thing is to make the client aware of are out of your client’s hands and are something the fee straight away. As soon as you know the they couldn’t have avoided. With these sorts of client is not attending you need to call them and scenarios we can choose to waive the fee as it’s make them aware that due to the breach of the just life and sometimes unplanned or unwanted cancellation policy there will be a fee charged events can happen. However, if someone’s excuse and that it is payable in full before they are able is ‘I’ve been held up in traffic’ or ‘I’m stuck in a to attend or make any further appointments. You meeting’, then these are not valid reasons as they Write out your policy in black and white, for need to also at this point make the client aware should have allowed an adequate amount of time example: of how they are expected to make the payment. to get to their appointment on time, so the fee This could be taken over the phone if you have a should still be enforced. ‘If you need or wish to cancel or alter your card machine, via a PayPal payment, in the form appointment please give at least 24 hours notice. of a cheque, transfer or a cash payment. If you In accordance to our cancellation policy, if an wish to you can also give them a date by which appointment is cancelled or moved with less this fee needs to be paid, otherwise all of their than 24 hours notice, a cancellation fee of 50% future bookings will be removed. Remember of the original treatment total will be charged. to write or document any messages sent to the There are a few things that we can do to help If no notice is given and you fail to attend your client, ideally email them so they have it in prevent missed appointments and also to appointment, then a fee of 100% of the original writing along with the copy of the cancellation reinforce our policy. treatment will be charged. All fees are to be agreement they signed if possible, and be sure to paid prior to attending or booking your next pop any notes on their record card. Sending confirmation emails to clients when appointment.’ they make a booking – This gives them a reminder of the dates and times they booked, and we can also pop our cancellation policy at the footer of this email. The policy should be clearly visible for all clients to see, so placing a print out on your salon This is what most therapists are worried about, Sending reminder messages to clients 24/48hrs walls, on the back of the toilet doors, in your actually getting that cancellation fee. First of all, prior to their appointments – Another way waiting area, writing the policy at the footer of if the client wishes to return to you for treatments to remind clients of their appointments and your reminder or confirmation emails or texts, then the fee has to be paid and secondly, if they again another chance to remind them of our verbally making your clients aware or by getting do not wish to pay do you really want those sorts cancellation policy. them to sign a cancellation policy agreement at of client on your books, who you know are going the point of their consultation. Ensure the policy to repeatedly let you down when more respectful Remember to be fair, make your policy clear, is also written on your website if you have one clients could have those appointments. If the visible and be consistent. If all of these are and on all your literature such as loyalty cards, client refuses to pay, then you make them aware followed, then your cancellation policy should appointments cards or pricelists. that they will no longer be able to come to you or work fine and run smoothly.
Enforcing the policy
Making your policy clear
Preventing missed appointments
Making your policy visible
7 - Lashes
What if the client refuses to pay the fee?
Lash Lovers
Dear
by Henrietta Orosz
My name is Henrietta Orosz. Let me introduce myself: I’m a Hungarian, born in Budapest, and living in Luxembourg. I’m a makeup & lash artist, beauty advisor and soon to be economist. My passion for lashes started a long time ago, even before the boom of extensions started. I remember gluing those false lashes on myself every single day - oh gosh, now I could not do this anymore! I’m a very curious and hard-working person who is constantly seeking for knowledge. I guess that is what brought me to where I am now. My first teacher, Edina Horkai (Horkai Lashes, Budapest) who made me fall in love with this profession, is the person who keeps inspiring me with all her motivation and hard work. I started lashing as a hobby, two and a half years ago, and here I am today; one of the most passionate lash lovers and the first multi award-winning lash artist of Luxembourg. In this article, I will share the secret of my success with you. Therefore, I would like to talk about the importance of education. Education in the lash industry, and eventually in every aspect of your life. Do you learn because you have to or because you want to? This question will determine the quality of your work in the future. In my opinion, the best ones in every field will be the ones who are passionate and are constantly willing to learn. Why do I say constantly? Well, as our industry is growing and improving all the time, it is essential to be always up-todate. But unfortunately, sometimes we tend to focus only on the ’new trends’ and forget about the basics. After reading Louise’s great book about the human eye, I started thinking about this topic, the importance of education (and being informed not only about the new techniques but also about the basics). Learning is a decision, but you need motivation. Your success and ’performance’ will depend on the level of your motivation.
time to time. Have your ever evaluated your knowledge? By evaluating I don’t mean you should prepare huge files, it is enough if you just once think about your personal improvement. Where did you start? Are you happy with what you have and what you learnt? Is there something you still don’t know or do you want to improve something? You can also go into details by thinking about your professional knowledge. Do you know everything about the eyes (anatomy, diseases, facts)? Are you aware of the rules and regulations regarding the hygiene of your workplace? Just some simple questions that can help evaluate your current professional level. Noticing missing knowledge somewhere can motivate you to develop further.
Throughout your career you will definitely need dedication, commitment and motivation to gain more or maintain your skills. Your level of education will also determine the opinion of your clients about you. I feel comfortable when I can answer all their questions, it increases the loyalty towards me and my work. Let me share a recent story with you about how important this basic knowledge is in our work. It is not the first time that someone (who is not my client) contacts me after getting a bad lash application. Exactly this has happened a few weeks ago when someone with horribly When I was younger, I always wanted to study law, and when life brought red eyes asked my opinion what it could be. Due to Louise’s great book and me to economics, I was quite disappointed. I tell you this, because only knowledge from other courses I was able to recognize the source of the now I understand how this knowledge can help my career later and even problem, and advise her what to do to reduce the redness and pain until now as a lash artist. As an economist, I have met the method of Continual she could see a doctor or pharmacist. Of course we are not doctors, but I Professional Development. This is a method that is used by a wide range think all lash artists should be able to recognize an eye problem and give of companies (no matter which industry). It is a process that helps ‘track’ advice. In some cases a ’home treatment’ might be enough but other times your knowledge, and focuses on lifelong learning. It is really important it is important to see a doctor. We are the first person who the client will to be up-to-date in your professional career whatever you are doing. As contact, therefore it is also our job to identify the problem. This is the point well as in business organisations, we -lash artists- are also being assessed where education matters. on our professional knowledge and skills (by clients, by the fellow lash makers or even by yourself). If you want to be on top (and also stay there) To conclude, I never stop learning. This is the key factor of my success you should take all the opportunities to develop yourself. As our industry that probably all my current and future clients know about me. The most is constantly growing so are the possibilities. A really great platform to valuable asset you have is your knowledge. And yes, you will have to invest get to know the newest information are conferences. My experience is money and mostly time in it. Each course you take, each conference you that people are either shy, or the opposite (they think they already know visit will cost money and time, but it will definitely be worth it. If you everything). Don’t be afraid to ask questions or advice, otherwise you are hesitating about going to a workshop, always think about the fact can never improve. You can also stay updated by using social media or that you can never be overeducated. Take all the opportunities that you reading professional journals, if you cannot participate in workshops or can to increase your value; this value is determined by the level of your conferences (which should be mandatory for us every once in a while). As I knowledge. mentioned at the beginning, it is also essential to go back to the basics from I’ve heard so many times during my career, “Why did you go to another course again? You already know everything”. This is definitely not true! I am motivated to learn those things that can teach me something new, and there will always be something new, believe me! Even if it is just one piece of information. You never know where you will use that knowledge later in your life.
9 - Lashes
Featured Lash Artist - M artyna Marciniak Lashes - 10
Meet
The Editors
Ireland and UK by Louise Tierney
Leanne Harber Editor of Lash Inc Ireland Hi, my name is Leanne Harber and I am the creator and director of Hello Gorgeous training academy and my brand Ultimate which includes Ultimate lashes and brows. I’ve been in this industry now for 16 years and have been teaching for 10 of them, and can say I still love my job and get massive satisfaction out of it. I started lashing 12 years ago when it all first started really and back then only had 0.15 and J curl!!! I have seen the lash world do a full circle in how we lash; we have returned to lash safety and what’s best for our lashes, not just what looks the best. I set up my training academy in 2014 and Ultimate last year and have gone from strength
to strength. I now have 14 trainers and still growing in England, Australia and now USA and Holland, all teaching my methods. I pride myself on my knowledge of lashing and have come up with some unique techniques to help fellow lashers, anything to make our jobs easier! I also work alongside cancer patients doing lash and brow reconstruction for them and have found a safe way to do this, without any damage, and the way it makes them feel is amazing. This makes everything worthwhile. Leanne has been doing some great things in the lash industry. Her techniques and training have attracted invites globally to teach and present. I am excited to have Leanne as editor for Lash Inc Ireland, she is a dynamo and i’m sure will do a great job for Lash Artists in the Republic of Ireland. - Louise Tierney
Leanne Harber 11 - Lashes
Miranda Tarpey Editor of Lash Inc UK Miranda Tarpey, CEO and founder of The UK Lash Institute, a Research and Development Lash school in the UK, where new lash techniques and ideas are invented, tested and brought to the lash industry, many of the systems we use today all over the lash world have been invented by Miranda. Miranda is the creator and pioneer of the Volumetric Calculator™ used globally for volume and mega volume lashes, the first ever creator of a Lash calculator application in the entire world. Miranda is also the creator of the Mirror Link™ and Bifold™ techniques used internationally for mega volume lashes. Miranda has been a lash journalist for Lash Inc, writing lash articles and periodicals, and author of many lash programs. She has written educational and reference lash books; is a co-author of Lash Masters 3 & 4 and co-organiser for Lash Events UK.
Miranda Tarpey As a Lash Expert, she shares her wealth of knowledge and is often a speaker at conferences around the globe, serves as a judge for many major lash competitions – both national and international – and writes competition criteria for participants & judges. Miranda is an educator and teaches all over the world, offering her unique brand of lash training to students across the globe who benefit from her expertise in this field. This attracts students of all levels who gain in-depth training and knowledge from her carefully researched study programs and materials. I have worked with Miranda for several years on Lash Inc and with our events. When I was looking for an editor for Lash Inc United Kingdom I knew Miranda would be perfect for the role. Myself and the global team are excited to have her on board and can not wait to see her contribution to the next United Kingdom Magazine. Issue 1 is out 14th February 2018 and available from Amazon UK. – Louise Tierney
Lashes - 12
How to Win
Business Awards
by Louise Tierney
STEP 1: ACTION In the last issue of Lash Inc, we spoke about the benefits of winning awards and the meaning of the ACT SURE system. The first part of the award entry system is ‘A’ for Action. As we’ve already reminded you, just like any other competition you need to be in it to win it. The more awards you enter, the better the chances you have of winning. Therefore, carry out extensive research and enter all the relevant awards you can manage to have a better chance of winning. This is applicable for both business awards and for lash artist competitions.
Years ago when I started entering awards I chose to focus on the general awards for business rather than my sector. The reason behind this was it was difficult to stand out in my industry at the time but when my company was up against a variety of different sectors it was easier to stand out as not every sector performs as well. Most awards companies generally run like any other business and like other businesses, they are for profit. Even though some are not for making profit they will likely run at break even so they need to generate some income to cover costs.
Be aware that in the general award category some are not quite what they seem. For example, everyone entering might win an award hence the ‘award’ itself is worthless and this in turn is worthless to you and your clients. These organisations make their money from the high entry fee or by selling you inflated-price trophies. If an awards agency doesn’t display their entry criteria or criteria for judging on their website, ask them for it. If they don’t provide it don’t waste your time entering. If they don’t send you a timely response or you have doubts move on to the next company. There are thousands of awards to choose from so be sure to enter the You must feel comfortable and happy with your own choices just like your awards you feel you can be successful in. By this, I mean those you have customers. Everyone should be happy. the best chance of winning, based on your strengths. Make your goals ambitious but realistic. Some companies may offer free entry and others may charge a fee. It’s quite usual for award companies to charge a fee for entering to cover their Choosing the right awards will increase your chances of winning before expenses, so you may have to invest some money into entering awards. you even put pen to paper. It’s a bit like an athlete having the right mindset But this is not a cost it is an investment in your company and should be and a winning ‘x-factor’ before they even begin the race. There are specific included in your marketing budget and treated as a business expense. awards for your sector. For example: Best Salon, Best Lash Educator, Lash Prices can range from £10 to around £200. Artist of the Year, Best Product. However there are many general awards in topics such as Customer Service, best business, high growth award, Often the highest charging award companies will also include a ticket Entrepreneur of the Year Award. to attend the awards ceremony, meal and drinks reception. For business awards, it’s important not to water down your enthusiasm. For each entry you write, make sure you do it with the same zeal as the first. This will always show through to the organisers as they get a feel for your company.
Choosing An Award To Enter
13 - Lashes
The Psychology of Winning!
It’s a natural fact of life that most people never attempt to do something they don’t really believe they can do… which brings me on to another important point.
You need to believe you are a worthy winner and develop a winning mindset; otherwise your chances of winning will become limited.
month several other athletes did it too. They’d studied his style and method obviously, but why couldn’t they do it before Roger Bannister did? Bannister was certainly an outstanding athlete with bags of courage – but he had one thing the others just didn’t possess – ultimate belief and the desire to prove everyone wrong.
Since 1954, over 20,000 people have run the mile in under four minutes. It’s better still to visualise you have already won and you are going through the motions of collecting your award – talking to the press – So what changed? The total belief changed. Athletes thought, “If Roger can thanking people etc. I know it may seem silly if you are not used to it, but do it, so can I”. I am convinced visualization works. Your mindset will determine how successful you are at awards, business and life. So if I can win awards, so can you! There’s no difference in the ethos whether it be athletics or business. Write your entry with the belief that you are the best entrant and you are going to win. Don’t have any doubt in your entry but be careful not to be When researching for awards to enter, search on Google for ‘Small business arrogant with your tone. awards (Your country / city) ’ or ‘Local business awards (your city)’. This will bring plenty of links up for you – spend some time just browsing and You need to believe you are a winner to give yourself the best possible looking at the details. chance of winning. An important consideration is this: make sure you are eligible to enter. I’ve learned to visualise things I want to happen. I do this frequently and vividly and more often than not they do come to be reality. Self-belief can There’s nothing worse than beginning the award nomination process only be a wonderful thing when done properly. to find you’re disqualified because your company or product doesn’t meet the entry guidelines. Check everything carefully. Before you even start your application, use the sports psychology tactics that got Kelly Holmes the gold in Athens. If you visualise your company as It’s common for awards to focus on companies and products launched an award winning business before you pick up the pen, your application within a specific time frame, so ensure your company meets all the entry will be streets ahead of most of the competition. requirements when applying. ‘Fail to prepare’ and ‘prepare to fail’! Let’s look at another sporting example from 1954 when the common thought was, that no one could run the mile in less than four minutes. To the experts it wasn’t humanly possible. Then along came a student called Roger Bannister.
I hope you have found this article useful, next issue we will cover entry Criteria. But don’t wait until then, start entering today even if it is just one award. You can refine your entries each quarter with the tips I will give throughout the coming months.
Bannister did what nobody in the history of the world had ever done. He broke the four-minute mile barrier. The amazing thing is later the same
Best of Luck!
Lashes - 14
How to Set
Your Pricing
as a Lash Artist by Zach Falb from Novalash
Eyelash extensions is an intricate and highly skilled service to offer clients. Lash artists go through rigorous training and months of practice while constantly striving to apply extensions perfectly in a timely fashion. Charging the right price for your talent and services can be tricky. You don’t want to undervalue your services but you also do not want to price yourself out of the market. So how do you set the right price for your highly skilled hands? Also, how do you raise your pricing while keeping your clients coming back for infills? Education and communication are the answer. Knowing what your skills and talent is worth means little to an uneducated client. They don’t understand how much training, practice and skill building you went through to give them the lashes they’ve always dreamed of. So tell them! Give them an inside view to the world of lash education and practice. Show them your high quality tools and materials. If you are fully booked for a month, struggle to take new clients, haven’t changed your pricing in two years - maybe then they would appreciate your slight rise in pricing. Also, when you have a new lash client, take the time to communicate with them the importance of lash hygiene, using the aftercare products properly and also a bit about lash health and safety. Giving clients the full picture in the beginning will smooth out any confusion in a few month and eliminate the question - do I need to purchase and use your aftercare?! Yes!
You need to take the time to share and communicate these details with clients. It is worth the time and effort.
If your clients ask why you charge double than the salon down the road New clients will be the first to sing your praise to friends and hopefully - give them your reasons. Your choice of high quality lash products will bring you even more customers but make sure they get the picture first. give them superior results. Investing in education and always raising your Lash extensions need care - nightly cleansing with aftercare products, skills and a lash artist will give clients the best results. Offering damagedaily brushing, monthly infills and an free, long-term lash services take years of practice. Performing a two hour understanding of lash health and safety. A full set to perfection take years of work. Your price point should indicate fully educated client will be your best client. your service standards. At the end of a long day lashing, there is nothing better than putting your feet up and hearing how much your clients love their lashes and how you’ve changed their lives. Clients think their lash artists are magicians, transforming them in a blink of a lash nap…but it’s not magic. It’s years of hard work, hours of education and high standards for health and safety. So start talking to your clients and adjust your prices according to the talent and quality of services they are receiving from you.
15 - Lashes
Expert Lashers Expert Lashers is a website dedicated to the best lash artists in the industry. As an applicant, you will have photographs of your lash work and qualifications reviewed before being accepted to be listed. As a listed member you will have your own unique page which you can use for promotional purposes. Link it to your website, have a link in your email signature. Show your clients you are one of the lash elite. Listings are just $4.99 USD per month! To be listed visit www.expertlashers.com and click on ‘Get Listed’.
Enchanted's
Hidden Treasure
Lauren Smith by Kelly Storer What is your name and job title?
My name is Lauren Smith, I am an Eyelash Artist in Wagga Wagga, New South Wales, Australia. How long have you been lashing? I had my first classic lash workshop in September 2016. Just over a year ago. Tell me about your lash journey My lash journey has taken me on a different path in life that I never thought was for me. Growing up I didn't have much interest in the beauty industry and come February 1st 2016 I was blessed with my first child. I was working, studying, and also being a mum! I was treating myself to getting eyelash extensions and that’s when I met my now-mentor, teacher, and close friend Sommer Deaves, the Owner of LPL Studio. She mentioned that she was looking for bright, enthusiastic girls to train and work for her new studio. I always loved a challenge; I thought to myself I would be able to fit it in somewhere with my busy life, weekends and late nights. Before I knew it, 4 months after my classic workshop, Sommer felt I was ready for Russian Volume training. It was a lot harder than I expected it to be, but I didn't give up. I practised every single day, I wanted to be great at something, after I won a competition in Beginners Russian Volume, it only pushed me harder to become better. Being a sole contractor as an Eyelash Artist has changed my life dramatically, financially, emotionally and mentally. Knowing you're great at something, to the point that people know who you are when your name comes up in conversations within the community, is an amazing feeling.
17 - Lashes
What tasks do you do on an average week? Monday and Fridays, I’m a housewife and mother. I do our bills, grocery shopping, cleaning and prepping for the week ahead. My son Oliver and I get to spend time together, playing out the back with our dogs or at the park. We visit friends and family. Tuesday, Wednesday, Thursday, and Saturday are my working days. I spend long hours at the studio and had been travelling to another town, 2 hours from Wagga, called Griffith every Thursday to do lashes. This has been for almost a year now. Unfortunately, family commitments on a Thursday are now more important and I will have to stop working in Griffith in February.
Sundays are my family and rest days! My mother has a roast dinner almost every Sunday night and in the hotter months it's a perfect opportunity to go swimming down at the river with friends. What inspires you when lashing? Seeing the people I look up to in this profession succeed, knowing that I can master what they have with determination and commitment. Seeing how people can become amazing at something when they start from the bottom, this profession has made me grow and change into a better person and that inspires me to keep moving forward every day. Who inspires you? Sommer, my mentor. Her advice, constructive feedback and encouragement has driven me to be where I am now. Seeing how much she wants me to succeed and knowing someone cares about your success is overwhelming. Seeing all the other Lash artists out there that are well known with in the lash community inspire me to keep pushing forward. If they can do it, so can I. Have you had to overcome anything with lashing? Being in an uncomfortable and confrontational situation with unsatisfied clients when first beginning lashing was very disheartening, thinking That was very intense, unbelievable and amazing. I have had clients cry you're failing makes you want to quit, but by practising you can overcome from laughing as by the end of the day, when I’m lashing, I’m a little bit your own fear of failure. “drunk from tiredness” so some of the things I say make my clients almost wee the bed! Turns out they love my talking and look forward to their lash Are your family supportive of the work that you do? nap so they can cry from laughing so hard. When I first came to them with the idea of completing my lash course, my parents disapproved of the idea which was difficult to deal with when your heart is set on it. They were worried it was going to be a “fad" and it would be a waste of money for the course. My fiancé has always told me to do what makes me happy, no matter what it is. He didn't understand the industry, but he now knows it has definitely paid off. What advice can you give our readers? No matter what people tell you, if your heart is set on completing a lash course, or if you're already in the industry, its about what makes you happy. I am so glad I made the decision to step out of my comfort zone to do something for myself, and as it turns out, I’m quite good at it. If you feel like you're failing, don’t worry, everyone at some point in their career feels this way. It's about pushing through your self-doubt and believing in yourself. It's such an amazing feeling when you surprise yourself. Keep practising; there’s only one way to go, which is up. Step outside your comfort zone, exploring something new is an amazing part of life that shouldn't go unnoticed. Give yourself credit, you're doing the best you can.
Have you won any awards or entered any competitions? I entered the Locks Lash competition earlier on in 2017, in the beginners Russian Volume category for Australia and New Zealand. I took first place which was overwhelming. I started to cry and shake from being so excited. I also entered a creative themed international competition in which I didn’t receive a place, but the fun and experience I gained in this new field was brilliant! Anything else you think may be interesting or you think the world should know about you? I am just a simple country girl of Wagga Wagga, NSW. But my dreams are to conquer the world one set of eyes at a time. I am someone who dreams big and I don't stop until I'm at the top. I am a very loyal person, and if you help me succeed, you can be sure I'll help you succeed. I'm very exciting to attend the Australia Lash Bash conference and meet some of the people I look up to.
Anything funny, embarrassing or interesting ever happen to you while lashing? I have had a holistic healer tell me about my stomach problems from the energy she was picking up from me. I had recently undergone tests, CT scans and ultrasounds for them to find a health problem with my stomach.
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Christmas Fantasy
Lash Art
Competition by Kelly Storer We ran this competition to give everyone a chance of getting creative, whether you have done fantasy lash art before or not. I felt strongly about the rules so only raw images used and only the lash tech doing ALL the work and not having a team behind them, as not everyone can afford to hire a team and this sometimes puts people off entering as they think they have no chance, but for our competition it was open for all and being free to enter was also a great opportunity not to be missed.
Natalie Fella, Heavenly Glow Beauty. Based in Gloucestershire UK, was her first time doing a fantasy lash art. She is also a Flirties trainer.
The contest was organised by Jess Martin, Amy Dommett, and Danielle Crouch. The judges were reknowned lash masters Ruthie Belle, Michelle Ryan, and Kelly Storer.
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Justyna Wieczorek,
Charlene Bolton,
Lashes & Nails Justyna Wieczorek based in Poland. Trainer for Amazing Lashes
CBeauty based in Lowestoft,Suffolk UK. First time ever doing fantasy lash art.
W O R L D L A S H D A Y 23rd October 2018 What will you be doing to promote the Lash Industry?
#worldlashday
WO R L D L A S H DAY. CO M
Featured Lash Artist - Daria Popović Model: Marija Regina Krot, Lash artist: Daria Popović, Make up: Sofija Knez, Flora design: Hilari Grubina, Photo: Gordana Sermek
Lashes - 22
Photo: Flawless Lashes by Loreta
Top Tips for
Male Lashes
by Loreta Jasilonyte
The nude lashes look is the latest trend, rapidly becoming popular amongst male clients, from businessmen to male models who seek to express their strong personality. You can market this type of service to men in markets where the trend is not yet popular by promoting the fact that nude look lashes will compliment men’s face expression, for example if the client’s eyes are hooded it will give a softer look. Lashes on men are perfect for special occasions, gives the look that many women find attractive, and for those men working in TV lashes can give a perfect clean finish to male make up. Some men might not have very good strong natural lashes, this could be the solution to change their appearance dramatically, in a good way.
Photo: Lash Infinity
in local magazines and trickle them out over time on social media, use It is important that you speak directly to the needs of your male clientele, hashtags; #malelashes, #malefashion, #guylashes, etc. Ask your model to marketing the service differently from the way you market to female clients. repost and give you a credit, its only matter of time before more men jump To start building your marketing media, get a typically handsome male on this wagon. client and style their lashes. Get a professional involved to take photos. I am sure you know some good photographers. Get your photos published
Best of luck!
My view by Zachary Falb, Global Master Trainer for NovaLash
Photo: Lash Infinity
23 - Lashes
With more and more men booking spa and beauty treatments, it’s wise to offer lash extensions to the male market. I recommend listing lash extensions under ‘Male Services’ on the treatment menu to let them know this service is an option for them too, eliminating any embarrassment or hesitation in asking for them. Some men desire a darker and/or thicker lash line; however, most still want to maintain a masculine appearance. To achieve this, eliminate longer extensions and focus on applying shorter lengths. It’s even okay to match their natural lash length. Select lengths from 6mm to 10mm while using natural curvatures such as a B curl. Stay away from dramatic curls such as D as they will lift the lash line and create a feminine appearance.
#LASHLOVE SERVING THE WORLD'S LASH ARTISTS IN YOUR OWN LANGUAGE AND CURRENCY
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ISSUE 3
W W W . L A S H F X . C O M
Reader G allery Daria Popovic
25 - Lashes
Anamarija TeliĹĄman
Anna Badalewska
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Jazmin Zayas
27 - Lashes
Henrietta Orosz
Genevieve Hickin
Irena Samoilenko
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Reader Gallery Extra
Agne Stucisnkaite
29 - Lashes
Your P hotos
How to get
Featured in Lash Inc by Andi Ramsay
Here at Lash Inc we love seeing what you magnificent people are getting up to out there in the lash world. Even better than seeing you’re amazing work is the opportunity we have to share it with all our other readers! So, hopefully you’re already thinking, “How can I get my photos to grace these pages?” and we are eager to let you know. More photos means more inspiration, which means everyone starts creating more exciting and interesting lash work. And motivating the lash world is what we are all about around here.
The First Step The very beginning of this little journey doesn’t actually invovle doing any lash work (not yet, we will get to it in just a moment!) The first step is to look. Look at the photos we feature, look at the photos that appear on websites for lash suppliers, lash educators, and the lash superstars you admire. Really look hard at what they are showing off. Great images, that demonstrate great lash work. Every photo making them look like rockstars. Learn what gets you excited, and never settle for less than that level of quality in your own work and your own photos.
What’s next? Plan, prepare, and then get lashing! Create amazing lashes for every client, take loads of really good photos (there’s some advice on that subject in this issue, and more to come in the future too!)
Be Selective Not every set of lashes is going to be a creative masterpiece, some clients just want simple looking, but even the most standard set of extensions can be a work of art. When it comes to sharing your images (on social media, websites, and submitting to Lash Inc) select only the very best images, of the very best lashes.
The Right Stuff We do have certain minimum requirements for your work to be considered. It must be an image that shows good lash work, for a start. Photos should be clear, of good quality, and reflect a high standard overall. For our reader gallery images must measure 2000px by 2000px or larger. Any smaller and we unfortunately cannot use them. For featured artist pages we need an image that is 3500px tall by 2800px wide at the least. Bigger is usually better. The things that most often lead to rejection are the image file being too small or not being a good enough quality. Photos taken from social media sites (even if they are your onw) are not suitable as they will be too small, and will have been compressed which lowers the image quality.
Get sending! We want your images, so once you’ve picked your very finest work, send them to us. You can submit them through our website
https://www.lashinc.eu/submit-image
These images from this issue’s cover shoot are the perfect example of the sort of work we are looking to feature. Aim high, and really flex your creativity! Photography - Alexandr Slinky, Make Up - Valery Star, Lashes - Inna Kharlamova, Model - Petr Lhotský
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Lash Festival
Winners
In 2012 – with the idea to bring together lash technicians, showing their skills and creativity – Lash Festival was born. The first two competitions were small scale so, in 2014, it was time to ramp it up and encourage lash techs from all countries and walks of life to be involved. 2014’s contest exceeded all expectations with the interest it generated for eyelash extensions. People who had never considered getting their lashes done were able to see the fantastic work that’s being done in lash rooms around the world. Over a thousand entries were received for Lash Festival 2014 and with 60 countries taking part, it was by far the biggest competition of its kind in the world. For the first time, we included a
Volume category along with Individual Lashes and Students. The interest in this category was unbelievable and it shows just how far xD Russian Volume had come in a short space of time. Fast forward to 2017 and the competition proved to be even bigger and blew us away with the styles that were able to be created. Not only did the technicians who entered showcase their skills, they inspired others to take up lashing and to one day become a Lash Festival winner! For this year we included Lash Lift, Individual, Volume and Fantasy categories, to bring it back to basics and allow technicians to show off their skills no matter what their experience. Year on year Lash Festival has grown and the standard of work keeps on impressing our judges. We think that connecting the world’s lash artists and sharing their work will help to raise standards and spur us all on to be the best that we can be.
The host of Lash Festival is The Eyelash Emporium. festival.eyelashemporium.com/
Fantasy Category
Henrietta Orosz
Martyna Marciniak 31 - Lashes
Ingrida Zaiceviene
Individual Category
Natasha Porter
Amy Dommett
Charlotte Mann
Louise Higgins
Leanne Jeffies
Kamilė Kvestytė
Paulina Kuchciak
Lash Lift Category
Sally Heinjus
Volume Category
Jolita Kibišienė
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Love Brows
Lashes
(and Brows Love Lashes) by Marta Wiatr Are eyebrows and eyelashes really important to us or are they just aesthetic? Eyebrows and eyelashes are important because they have a function, they protect our eyes every single day. From the thick and thin of it, not only do they collect debris that otherwise might enter our eyes, but they also frame our face and help us feel good about ourselves. A professional pair of brows can make anyone look totally different, more defined, awake and sometimes younger! If you’ve ever checked out social media to see how celebrities look without their eyebrows it’s easy to see the dramatic way they can change your entire face. Perfectly chosen groomed brows and lashes can even have a lifting effect!
Why Lash Artists should consider becoming Brow Specialists.
we must also take time to examine their face and brow shape in order to choose the right styling for them.
How Lash and Brow treatments work in harmony with each other. To find the best brow for a face, first figure out what face shape your client has. Next decide the colours that will suit them best, this is definitely the time for a discussion to make sure you are sure of their expectations and desires, and finally consider a few key factors; length, arch and thickness. By the time you’ve added your perfect lashes, your client will be ready for that photo without cropping or touching up. A superb example of your work, ready for your Facebook page and website! So, in summary, it’s time to get your clients to understand that brows shouldn’t be hidden away under a fringe because they are not good enough. You can make your clients feel better about themselves with lashes and brows that complement each other, remembering of course that each person is unique, so some might want definition, others lift, and some to look more youthful. Your skill is helping them to see the benefit of finding the right combination for their desired look.
For those of you who photograph your clients to advertise your skills, how many times have finished the most beautiful set of eyelash extensions and took pictures of them, only to have your photo bombed by uneven or over plucked brows? It can be very frustrating not to be able to advertise your work in this instance, so if you currently offer one service, think about the benefits of offering the full package. We all need pictures of our work out there to showcase our skills and help get the message to potential clients, It’s seems almost standard nowadays for twentysomethings who grew up so don’t waste your chance to get those pictures. watching reality TV; TOWIE (The Only Way Is Essex) or Keeping Up with The Kardashians, to strive for the perfect look. Whilst we all consume an There are many different brow training courses available, from waxing, inordinate number of selfies and Instagram shots on a daily basis, there’s tinting, henna, 3D Sleek Brows to Semi-permanent or permanent and no arguing that brows are now a big part of the power play underlying it takes time to decide what is right together. When styling clients eyes many a perfect photo. Make your clients feel like the queen of the selfie with the perfect brow and lash package, and I promise you won’t regret it!
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Flirting with Retail?
Are you by Flirties
When you start your journey, and take your first beauty course you are obviously passionate about the treatment you want to offer your clients.
Adding Value
The items that sell best are those that complement the treatment you are offering, i.e. if you are doing nails, offer a hand cream or cuticle oil. If you are offering lash enhancements offer your clients an aftercare pack. If you If someone mentions SELLING, most therapists turn away and say NO. are offering spray tans or wax, you can offer exfoliation products etc. You hear a “no, I don’t want to sell things to my clients” BUT isn’t offering treatments the same? You are effectively selling a treatment or service and The items not only help you to earn pennies but if your client can look after there is absolutely nothing wrong with it. their enhancements with products you suggest then you know the results will be good and your client will reap the rewards with the treatment So why do we feel shy when it comes to retail items? Don’t get me wrong outcome lasting longer. So, it’s a win-win situation for both sides! there is selling and there is SELLING! We obviously don’t want to force products onto the client and the last thing we want is for the client to feel With that in mind you might want to consider the following bestsellers: pressurised into buying or feeling obliged to do you a favour! If you are a busy therapist you will find out very quickly that your day doesn’t stretch as far as you would like and there are only so many clients you can fit in. No matter how you try you will reach your threshold of how much you can earn in a day or week. Retailing items gives you another level of income and if you do it right, it will not only boost your turnover and income, but it can also help your client!
Lash extension aftercare packs Offering oil free make up remover, lash cleanser, brush and wand for your clients to look after the lashes in between appointments. Regular cleansed lashes will result in better retention and the client will be happy to see that there are more lashes left when they come for their infill!
Make up retail If you have clients who are adamant to use eye liner, mascara or other make up? Wouldn’t it be better if you recommend the products you know will be safe to wear with eye lash extensions? That way you can help your client wear the products but in a safe way that does not affect the treatment outcome!
Brow Design retail items You can spend all your time on a perfect set of precision design brows and if you don’t retail any items your client won’t be able to maintain the look at home! Why not retail the brow gel, brow palette and brow pencil or even the brow fix so that it is easy for your client to maintain the appearance of perfect brows in between the appointments with you?
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Dream
Big Dreams
By Inese Stepanova
My name is Inese Stepanova. Originally from Latvia. I am 31. I have lived in England for nearly 10 years. It’s been a colourful journey from working pretty basic jobs to becoming a mum and a business woman at the same time. These 2 things have so far been the best things to happen to me from this journey, in 4 years I have found myself as a person and a character. Today I will share with you all the dreams that I have never stopped dreaming. They are just changing and becoming bigger and more vivid! 3 years ago I was excited to share my story with you. And today I am even more excited to be writing for Lash Inc again. In 2014 I launched my first eyelash extensions studio, specialising in this beautiful treatment. Since then, learning from top lash stylists and meeting so many inspirational eyelash stylists I got the bug. I’ve become an eyelash “addict” and I knew how much I wanted to share this passion with the world. Being a single parent and running a business hasn’t been the easiest of the tasks as I knew progression and results were so important for me to bring the best to the salon. For all clients to leave my salon feeling more confident, feeling comfortable and happy with their lashes. Lashes change people’s lives! Yes, they do! In my experience ladies share their experiences, especially my clients now for many years. They wear less make up. Not just eye makeup. But make up in general. Their skin looks better. They feel more confident waking up in the morning even in a rush, knowing their eyes will look great with only a brush. And so many other things… like husbands falling in love with wife’s lashes. I know, it’s funny! But it’s a fact! Looked after ladies are happier ladies. I am very grateful for investing all the time I
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had and even time I didn’t have, to learning more, even though I thought I was great at lashing already. Here are my pictures from the start of classic lashes. Then Volume lashes in 2014 and now! This might be my embarrassing spotlight, however I hope someone reading this will feel more confident in sharing their work too, if not in magazines, then social media. Social media power can change our careers. Use it for our advantage. Public progression is a wonderful thing. All eyelash stylists in the beginning were beginners! One thing I have never forgotten to do, between ups and downs, was – dream! Achieving, business growing, never ending passion and determination. This is why I am excited to write for you all about DREAMS.
What is a dream? Visions, Goals, Dreams at night, Self-growth, Passion, Jo u r n e y, Energy, Attraction…
How often do we dream? I could go on and on, however dreams are different for each one of us. Today I would like to remind everyone – dreaming is allowed and it is beautiful. Dream big and as the time goes on even bigger. Learn from life experiences with a positive attitude and energy. Challenge yourself to achieve. We are used to just saying, I have a dream and 1 day I will achieve it. One day is a very long time away; when will this one day be? Dream dreams and do things to achieve them. Bring your mind to a place where it’s clear and focused. Write things down as they come into your head.
You Are Unique! If your mind is too busy with every day “clutter”, find a way to release the pressure. Try mediation, exercise, running, dancing, singing, travelling, reading etc. All these things will help You to find yourself as you take a achieve your dreams in the lash world! That is my personal advice from my time out in this busy world. own experience. Cheap training is great for your bank account, however will it be great for the best results? I have spent around £12,000 minimum Inspire yourself by thinking of someone specific, who you have always on training and events in the last 3 years. Probably more like £15,000. looked up to. It could be even a friend. Or an idol. Or maybe Yourself? How Never looking back at this money and only looking forward, making new often do you talk to yourself? Say good morning, saying you will give your achievements, sharing my knowledge and passion with others. It’s an all today? It all sounds crazy. However I would love you to try it. Smiling investment in my career. and wishing yourself and others a good day will release an energy that will flow a long way. This is when attitude falls into place. Now I am running a very busy salon and keep welcoming new clients over and over again, progression and dreaming is paying off. However, now I Attitude is a very big part of your dreams. Make this attitude positive, by am dreaming bigger and harder. thinking powerful thoughts and at the same time controlling the negative thoughts that jump into your mind. Fire the negative thoughts! Self doubts! Your turn! Believe anything is possible. Every dream is possible – Do to Nothing can change before You DO! achieve! The Future Belongs to those Who Prepare for it Today! Dreams should have a result! The time is not ‘one day’. It’s NOW! Bad attitude will give you bad results! Good attitude will give you good results! Great attitude will give your great results!
With my passion and love for life and lashes!
@i_nova_studio /inovastudiomasters
Let’s put this into practice with world of lashes. Most stylists now have social media. We all like to shine. However this shine should be unique; Your own. I see people making profiles and copying someone else’s work claiming that it’s theirs. Well that’s not a good attitude. Or using inappropriate comments, making rude comments, or swearing publicly. With this attitude you create a vision of yourself. Make it a good impression and vision! A positive one. Be kind, helpful and professional! The Lash world is so beautiful for the growth it’s had in such a short time. Learning skills from the best professional trainers is the way forward to
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Winners of the
Online Oscars
Contest 2017
ONLINE LASH ARTIST OF THE YEAR 2017 RESULTS CLASSIC LOOK MASTERS
EXPERTS
1st place
Mihaela Costin
1st place
Magdalena Kubiak
2nd place
Żaneta Jankowska
2nd place
Britt Gerritsen
3rd place
Gulsah Ulgen
3rd place
Patrycja Pawłowska
by Marta Wiatr
NATURAL VOLUME 2D-3D
The inagural Online Oscars lash contest, organised by Marta Wiatr and Glam Lashes by Marta was a roaring success. The competition attracted some incredibly talented lash artists and the submitted images were incredible.
MASTERS
EXPERTS
1st place
Simona Bruno
1st place
Janni Frederiksen
2nd place
Joanna Pudzianowska
2nd place
Patrycja Pawłowska
3rd place
Sylwia Kucharska
3rd place
Edyta Nabit
Congraulations to everyone who entered, all of the winners, and a special congratulations goes to Agne Stucinskaite who deservedly took the title of Online Lash Artist 2017 with her incredible Fantasy/Lash Art category entry which took maximum points from the judges.
MEGA VOLUME MASTERS
EXPERTS
1st place
Mihaela Gori
1st place
Edyta Nabit
2nd place
Simona Bruno
2nd place
Adrienn Fejes
3rd place
Lynn Su
3rd place
Marta Miazga
FANTASY/LASH ART MASTERS
EXPERTS
1st place
Agne Stucinskaite
1st place
Sonja Bogesch
2nd place
Sandra Kliokmaniene
2nd place
Tatyana Polovinkina
3rd place
Cindy Nicholls
3rd place
Jessica Griffith
Agne Stucinskaite Winner Fantasy/Lash Art Masters, the title of ONLINE LASH ARTIST 2017 and maximum score winner. 37 - Lashes
Sandra Kliokmaniene Fantasy/Lash Art Masters Category
Cindy Nicholls Fantasy/Lash Art Masters Category Lashes - 38
Sonja Bogesch Fantasy/Lash Art Experts Category 39 - Lashes
Tatyana Polovinkina Fantasy/Lash Art Experts Category
Jessica Griffith Fantasy/Lash Art Experts Category Lashes - 40
Five steps to
Instagram Mastery
By Hanna Putjato
Social media is an endlessly growing industry, and one which can help you grow your business! Effortlessly connect with potential customers and clients, and get to know what they want from their lash artist and suppliers! Instagram can be a minefield if you’re just getting started, with almost weekly adaptations and a huge number of ways to get your content seen, so I’ve put together my top 5 tips for a great Instagram account!
Tip 1: Great Content The content you post on social media is going to be the difference between whether someone follows you or not – posting photos of trees, sunsets and flowers is pretty, and will make your grid look nice but it offers very little else in terms of making people want to follow you. What constitutes great content is going to be a little bit different for everyone. Are you a lash artist hoping to appeal to new clients? Are you a trainer looking for students? A supply shop looking for professional lash artists to try your products?
So what is the great content which makes other people want to follow you?
In a simple way, great content is a number of posts, which your target audience finds interesting.
women aged 18-40, who want to feel beautiful as soon as they wake up and at every moment during the day. If you are posting photo after photo, close up of one eye with lashes, this isn’t really going to be interesting to all potential clients – this is good to do sometimes because it shows off your technical skills and everyone loves to know The first thing to focus on is to understand WHO that their lash artist is highly skilled and will your audience is. As soon as you understand keep their lashes safe, but the truth of the matter who your audience is, you need to think what is that clients want to look beautiful. They want they might be interested in. For a lash artist, to roll out of bed ten minutes before they need to your biggest target audience is more than likely leave the house and look like they spent an hour getting ready - show them pictures that will fill them with confidence that you can deliver this! With this in mind, ask yourself what you would most like to see when deciding if and where to get your beauty treatment done? Certainly, the most informative will be photos of Before and After. Before and after shots show your potential clients how beautiful they’ll be when they leave your salon, how amazing they are going to feel! Perhaps they’ll even meet the man of their dreams on the way home and their life will change forever.
Other examples of good quality content: GG Photos of your beautiful salon where they will come and feel like a princess,
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searches. Stories are a fun way to show your clients, customers and followers who you are in a more casual way – it is easy to be so professional on your social media accounts that you lose sight of the fact that people love to support and buy from people they like because they trust them – a story takes you from a business to a nice, cool person with a business. Instagram is always evolving and so are you! It’s important to try out new things until you find the thing that works, and even then, experiment with content and layout until you find what works for you - and use that poll feature in Instagram stories to see what kind of content your followers want from you! GG Photos of your professional and friendly team who will make your client look like a supermodel,
little way to beat the Instagram algorithm. Next, you can add up to 30 hashtags to a post/comment at a time. These are best separated from the main body of your caption as it looks a little GG Posts about your personal and professional tidier, our favourite way to do this is to put the achievements hashtags in the first comment – they still work in exactly the same way, but keeps our caption GG Educational posts (how to look after lashes, informative, with just as much information as difference between different types of we want to put in there! extensions) GG Repost of your clients’ selfies which work great as it’s basically another way to review your work. As well as posts – use your story to show that you are all approachable, friendly, professional and dedicated to your art, making them want to come to you over any other salon or lash artist!
Tip 2: Interaction Posting something cool is just the tip of the iceberg, and interaction goes both ways. When you then have people commenting and asking questions on that post, it is important to answer their questions, respond to their comments, or even just ‘like’ the comment, this shows them that their feedback or queries are of value to you on a deeper level than just being another statistic. It’s important that you don’t get lost in this ask and respond cycle however, so set aside a little time each day/every couple of days/once a week - whatever works for you - to respond to messages and comments the way you would respond to emails. The great thing about social media is that you can log in from a mobile device and respond on the go, just remember to give yourself some relaxation time too!
Tip 3: Tags and Hashtags So, you’ve posted something really great, well now it needs to be seen. On each Instagram post you can tag up to 20 other accounts. This almost guarantees you 20 likes on your post so goes a
@london_lash_pro
Tip 4: Hashtags! You know you can add 30 hashtags to a post or comment but making them relevant is key to getting them seen by who you want to see them. If you are a lash artist looking for clients and you use hashtags such as ‘eyes’, ‘girl’ or ‘world’, you might get some likes but not from the people you need. Make them specific to you – ‘eyelashextensions’, ‘lashlove’ ‘eyelashextensionslondon’ etc. – tailor them to your location and your work and the likes will follow! This is even more important now that Instagram has introduced a feature where you can follow hashtags – think how much further your post could go if people are following the ‘russianvolumelashes’ hashtag you put on your pictures. Of course, manually adding 30 hashtags to each post is time consuming – make this easier and save time by creating a list in your phone of all the hashtags you use on your posts.
Tip 5: Insta Story Not only is the story function fun, every time you add something new to your story you go to the front of the story line on top of everyone’s feed. Stories are similar to Snapchat but better, you can link to products in your online store, your YouTube videos, you online booking form if you have a business account. You can run polls and get you client’s opinions quickly and easily in a fun way – questions such as ‘do you want me to offer Russian Volume lashes?’ could help you decide how beneficial it could be for you to get booked onto a new course simply by seeing how many of your existing client base would love the service. In addition to this feature, you could also show up in location stories and in hashtag
Lashes - 42
Photo: Peter Trimming
Mink Lashes
Meet your by Miranda Tarpey
As I started to do this research, it sickened me to see such graphic images of how these creatures are being treated in fur farms, I’m going to spare you these gruesome images but explain a little, how the real mink lashes are sourced. Real fur lashes such as mink fur, have been around for many years and astonishingly they are still being used in the eyelash industry today but these farmers and distributors are using clever marketing slogans to disguise the truth! Do you know what type of lashes you’re using or wearing?
What are real mink Lashes? They are real fur taken from the mink animals, these beautiful looking creatures are being farmed for their fur. They are often killed inhumanly in gas chambers where the gases fill up their lungs and they bleed internally before dying, or sometimes their fur is ripped from their bodies whilst still alive. Mostly kept in tiny wire cages where they cannot move from the sheer volume of animals thrown in together and piled on top of each other, often losing limbs that get trapped under each other, they spend their entire life in brutal and barbaric conditions. Around 60 mink animals are killed to produce just one fur coat, there are no statistics on how many lashes are created from 1 mink animal. Don’t be fooled by the label. Sometimes these lashes are sold as “cruelty Free” or “taken after gently brushing the animals” this is all nonsense to
43 - Lashes
cover the barbaric torture of these animals and to make the idea of using fur acceptable and saleable to unsuspecting consumers, but there is no such thing as Cruelty Free when using real fur. The farmers do not gently brush the Mink to pick up the fur for lashes, this really does not happen in reality.
So why are we still using real mink Lashes? There is no excuse that can justify using real mink. Man-made faux Mink has come such a long way and manufacturers of lashes are producing some beautiful and super soft lashes that mimic real mink without harming any animals.
How can you spot a real mink lash tray? Real mink trays will not be uniform in their curl; the tray will have inconsistent lengths and diameters through the lash strip. Another indicator is the price of the lash tray, these will be significantly more expensive. Faux mink also known as vegan lashes have a consistent and perfect curl running through the whole tray, as this has been manufactured using curling rods as templates. Curls can vary between manufacturers.
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Online
P hotographic Contest
from Lash Events UK
An online photographic contest that anyone at any level can enter, winners will be announced at the Super Yacht Lash Conference 20th May in London. If you win and are not attending your prize will be posted out. £25 per entry Beginner, Expert and Master Levels www.lashevents.co.uk Any questions to info@fantasylashweek.com
Rules & Information GG GG GG GG GG GG GG GG GG GG GG GG GG
GG
GG
You may enter All or One Category Judges decision is final. No refunds are provided once registered All photos must be your own original work High Res Images only Photos must be clear and sharp images No touch up on images are allowed No watermark or logos on photos are allowed Maximum of 4 photos only Competitors must specify the competition division they are entering when the registration form is filled out. Once a competitor has registered they cannot change divisions. Competitors must enter the highest division they qualify for. If it’s found a competitor has registered in the wrong division, they will receive a 10-point deduction in their final score for each competition. All photos sent to us for the competition are the sole property of the organiser, to be used in whatever fashion deemed appropriate by the organiser without compensation to the competitors. All photos sent will automatically allow us to use for any advertising, publication or social media without prior permission from entrant. After registration, you will be sent a confirmation email. If you do not receive this please contact the organiser urgently as it means your registration has NOT been processed.
45 - Lashes
Criteria Male lashes We are looking for a great set of natural looking lashes suitable for males. This can be either classic or volume. Directions — Lashes should not criss-cross each other, they should lean in the correct direction and sit exactly on top of the natural lash. (5 points) 2. Coverage — We are looking for complete full sets, 100% of lashes should be covered (including inner and outer corners) this will show up in your photos, if we can see missing lashes you will lose points. (10 points) 3. General Impression — Style, length and curl should complement your male model’s face shape and bone structure, lashes on both eyes should look even. (5 points) 4. Adhesion — No lashes should be or look stuck together. (10 points) 5. Clean Work — No glue excess should appear on the lashes. (5 points) 6. Length — Extensions length should be suitable for your male model’s natural lashes. (5 points) 7. Thickness/Weight — Lash extensions thickness/ volume of lashes in a fan should be suitable for model’s natural lashes please use the Volumetric Calculator™ to determine the correct lash thickness to use on your model. »» For Classic Look, you can use eyelashes of a maximum 0.15mm thickness »» For 2D Volume you can use eyelashes of a maximum 0.07mm thickness. »» For 3D-6D Mixed volume you can use: 0.05mm 0.06mm, 0.04mm, 0.03mm please use the correct diameter for your models natural lashes- check the volumetric calculator. (5 points) 8. Distance — From the eyelidshould be the same for all extensions through the lash line. Recommended distance 0.5mm-0.6mm (classic extensions), 0.3mm-0.5mm (volume extensions). (5 points) 9. Effect — Chosen design is suitable for model’s eye shape, face and hair colour. (5 points) 10. Spread Span of the Fan — Only for volume nominations. Lashes should be fanned in the correct way, the distance between each extension of the fan must be even. Thickness of extensions chosen has to be suitable for the model’s natural lashes. (10 points) PLEASE SEND IN AT LEAST ONE PHOTO OF BOTH EYES. 1.
2D - 3D Brown lashes
2D - 6D Mixed Volume
New category, this category is to show case your brown lashes, no black or other colours. You can use different shades of brown in a set.
Directions — Lashes should not crisscross each other, they should lean in the correct direction and sit exactly on top of the natural lash. (5 points) 2. Coverage — We are looking for complete full sets, 100% of lashes should be covered (including inner and outer corners) this will show up in your photos, if we can see missing lashes you will lose points. (10 points) 3. General Impression — Style, length and curl should complement your male model’s face shape and bone structure, lashes on both eyes should look even. (5 points) 4. Adhesion — No lashes should be or look stuck together. (10 points) 5. Clean Work — No glue excess should appear on the lashes. (5 points). 6. Colour of Lashes — Black ONLY. 7. Length — Extensions length should be suitable for your model’s natural lashes (5 points) 8. Thickness/Weight — Lash extensions thickness/ volume of lashes in a fan should be suitable for model’s natural lashes please use the Volumetric Calculator™ to determine the correct lash thickness to use on your model. »» For 2D Volume you can use eyelashes of a maximum 0.07mm thickness. »» For 3D-6D Mixed volume you can use: 0.05mm 0.06mm, 0.04mm, 0.03mm please use the correct diameter for your models natural lashes- check the volumetric calculator. (5 points) 9. Distance — From the eyelidshould be the same for all extensions through the lash line. Recommended distance 0.5mm0.6mm (classic extensions), 0.3mm-0.5mm (volume extensions). (5 points) 10. Effect — Chosen design is suitable for model’s eye shape, face and hair colour. (5 points) 11. Spread Span of the Fan — Only for volume nominations. Lashes should be fanned in the correct way, the distance between each extension of the fan must be even. Thickness of extensions chosen has to be suitable for the model’s natural lashes. (10 points) PLEASE SEND IN AT LEAST ONE PHOTO OF BOTH EYES.
Directions — Lashes should not crisscross each other, they should lean in the correct direction and sit exactly on top of the natural lash. (5 points) 2. Coverage — We are looking for complete full sets, 100% of lashes should be covered 1. Directions — Lashes should not criss(including inner and outer corners) this cross each other, they should lean in the will show up in your photos, if we can see correct direction and sit exactly on top of missing lashes you will lose points. (10 the natural lash. (5 points) points) 2. Coverage — We are looking for complete 3. General Impression — Style, length and full sets, 100% of lashes should be covered curl should complement your model’s face (including inner and outer corners) this shape and bone structure, lashes on both will show up in your photos, if we can see eyes should look even. (5 points) missing lashes you will lose points. (10 4. Adhesion — No lashes should be or look points) stuck together. (10 points) 3. General Impression — Style, length and 5. Clean Work — No glue excess should curl should complement model’s face shape appear on the lashes. (5 points) and bone structure, lashes on both eyes 6. Length — Extensions length should be should look even. (5 points) suitable for your model’s natural lashes. (5 4. Adhesion — No lashes should be or look points) stuck together. (10 points) 7. Thickness/Weight — Lash extensions 5. Clean Work — No glue excess should thickness/ volume of lashes in a fan should appear on the lashes. (5 points) be suitable for model’s natural lashes 6. Length — Extensions length should be please use the Volumetric Calculator™ to suitable for model’s natural lashes. (5 determine the correct lash thickness to use points) on your model. 7. Thickness/Weight — Lash extensions »» For 2D Volume you can use eyelashes thickness/ volume of lashes in a fan should of a maximum 0.07mm thickness. be suitable for model’s natural lashes »» For 3D-6D Mixed volume you can use: please use the Volumetric Calculator™ to 0.05mm 0.06mm, 0.04mm, 0.03mm determine the correct lash thickness to use please use the correct diameter for on your model. your models natural lashes- check the »» For Classic Look, you can use volumetric calculator. (5 points) eyelashes of a maximum 0.15mm 8. Distance — From the eyelidshould be thickness. (5 points) the same for all extensions through the 8. Distance — From the eyelidshould be lash line. Recommended distance 0.5mmthe same for all extensions through the 0.6mm (classic extensions), 0.3mm-0.5mm lash line. Recommended distance: 0.5mm(volume extensions). (5 points) 0.6mm (classic extensions). (5 points) 9. Spread Span of the Fan — Only for 9. Smooth transition — An invisible volume nominations. Lashes should be transition required through the lash line fanned in the correct way, the distance with no "steps". (5 points) between each extension of the fan must be 10. Effect — Chosen design is suitable for even. Thickness of extensions chosen has model’s eye shape, face and hair colour. (5 to be suitable for the model’s natural lashes points) (10 points) PLEASE SEND IN AT LEAST ONE PHOTO OF PLEASE SEND IN AT LEAST ONE PHOTO OF BOTH EYES. BOTH EYES. 1.
Classic Lashes
1.
Lashes - 46
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Emily Lee
Interview with by Louise Tierney
“I guess you can say I was born to do this.” Emily has always been fascinated with makeup and beauty, even as a child. “I remember coloring in the nails, eye shadow, and lipstick in my Archie Comic books; I still have some of them.” She chuckles as she reminisces.
Licensed Esthetician. She then worked in various spas, beauty distributors, and even a nail academy. It was during this time that Emily was born in Victoria, Canada, and was the youngest of four children. Emily got her first Her earliest memories of providing beauty services were from as young as taste of competitions. eight years old, when she would carefully groom her great-grandmother’s Emily has participated nails. “I remember one Christmas, one of my aunties bought me the Barbie in and even won a few mannequin head that you can put makeup on and style her hair, and it was industry competitions, the best thing ever! I didn’t put it down for weeks.” that vary from nail enhancement to spa pedicure, to eyelash extension. “I wanted to learn everything I could from as many people as I came into Fast-forward a few years and Emily was a young teenager who sculpted contact with. Learning is growing, and a great way to grow is to compete!” her own acrylic nails from drug store liquid and powder kits. “It took me The excellent quality of her artistry and attention to detail boosted her hours and hours to sculpt my own nails! I’d glop on the product and try to reputation in the industry. Emily was passionate about her personal smooth it out as evenly as I could with the little brush, then spend the next development and desired to take her career to the next level. In 2005, she several hours filing the thick monstrosities to shape. They always ended took control and founded her own studio, Queen Bee Spa, which celebrates up looking nice, but took forever to do!” That is why in high school when its 12th year of success this year. the guidance counselor asked Emily what career path she was choosing, it was a no-brainer. “I was going to be Mariah Carey’s nail girl and travel the Emily’s love affair with eyelash extensions began in 2009 when she world on tour as part of her entourage!” While her class mates struggled accompanied her sister to an eyelash extension appointment. Emily was and stressed over making a career choice, Emily was already practicing by instantly intrigued by what she saw, and by the gratuitous results. So much working on the hair and makeup team for the school play, and even doing so, that she started researching companies to take training from that very her friends’ hair, nails, and makeup looks for graduation. Emily was in love day. “I suffer from what I like to call Wimpius Lashicus. No amount of with the beauty industry! mascara can help, and so I usually wore strip lashes, which are a pain to apply and uncomfortable to wear. Eyelash extensions opened up a whole Shortly after high school, Emily moved to Vancouver, where she still new world of possibility for me and people like me!” lives, graduated from esthetics school with honors, and became a
49 - Lashes
Back then, there weren’t as many options for training and products as there are available today, so Emily chose two of the best-known lash companies at the time, and trained with them both. Then she took to the Internet to learn more. She came across a chat forum called Wake Up In Your Makeup (WUIYMU) where lash professionals from all over the world came to share their tips and techniques. “It was an amazing community of techs who were so generous with their knowledge. No one had any ulterior motives. We just wanted to freely share! I met many of my current lash friends there. Some days I really miss that place!” It was in the WUIYMU community that Emily first heard of the Russian Volume technique. “Some of the women from Russia and Ukraine were posting photos and at first, we all were skeptical because no one here had ever seen anything like it. We didn’t even have diameters that thin available to us yet!” Emily took her first Russian Volume (RuVol) class in May of 2013 and was hooked! One year later, North America had another historical eyelash event – the first live competition, LASH WARS, in which Emily was the Competition Director. Her prior experience in nail competitions helped her to define the rules and procedures for Lash Wars. “It can be challenging sometimes [organizing a competition] because people expect you to be warm and fuzzy, and they get mad when you give them demerits for being late, or they think something is unfair, but you’re just doing your job. You have to have really thick skin.” Since the very first Lash Wars, Emily has also had the honor of judging competitions overseas in England, Russia, and Ukraine, as well as continuing to direct Lash Wars every year. “I love to see how Lash Wars has evolved with my own standards. For example, I have very high infection control standards, and so it reflects in the rules that competitors must follow these standards or receive demerits. These are things I hope one day will become the industry norm, such as wearing gloves and masks.”
classes, with no plans to ever stop learning. “I am very passionate about education, and I am also devoted to helping people.” Recently, Emily launched her website, BEAUTYPRO MEDIA, which is a pro-to-pro resource where she provides comprehensive, impartial reviews to help other beauty professionals better choose courses, events, and products. “It kind of naturally progressed because people kept asking me about the courses I had taken or what products I would recommend, so instead of constantly repeating myself, I’ll just film it! I guess people trust my opinion on it because I’m one of the very few who has absolutely no desire to teach or carry my own product line. It makes me unbiased, and therefore, more credible because I don’t gain anything from recommending a certain product or trainer. I just want to help people, whatever that looks like, whether it’s helping a client feel more confident in her own skin or helping a beauty pro choose the right class to take.” When asked what she sees for herself in the future, Emily responded with “I don’t really know. All my life at my very core, I’ve only ever wanted to achieve one thing – change people’s lives. I don’t measure success by how many dollars I can make, but by how many lives I can touch. I want our industry to always move forward and set better, higher standards, and I believe that change can only come from within each of us. When we strive to better ourselves that is when we can better our industry as a whole. I will follow that path to wherever it leads me.”
Be real, be integrous, be the change!
Currently, Emily still has yet to meet Mariah Carey but is optimistic. www.BeautyProMedia.com
Continuing education also plays a large role in Emily’s life. Since the very first eyelash extension course in 2009, Emily has attended 13 eyelash extension classes, 7 permanent makeup classes, and several other beauty
Lashes - 50
LASH EVENTS U
May 20th 2018 Day long conference with lunch onboard the Sunborn Superyacht. Includes after-conference drinks in luxury cocktail bar, product goody bags, copy of Lash Inc, lash contest, interactive workshops.
Tickets from
www.lashevents.co.uk
UK
Our amazing speakers for the 2018 Super Yacht Lash Conference in London are now confirmed
Petr LhotskĂ˝
Jill Heijligers-Peloquin
Loreta Jasilionyte
Britta Krueger
Michelle Meredith-Rath
Courtney Buhler
Organised by
Louise Tierney Lash Inc Magazine
Miranda Tarpey UK Lash Institute
King of Lashes
Meet the by Louise Tierney
Petr Lhotský is one of the most recognised male faces in the Lash Industry. Petr has thrown himself into improving the industry through his conferences, educational classes, product line and international judging. Lash Inc. — Petr, I love seeing your Facebook posts on your travels as a judge and a speaker at conferences. What is your favourite aspect about your work in the lash industry? Petr Lhotský — I love travelling and I'm glad my work allows this. Thanks to my knowledge and experience in the lash industry, I am constantly in demand around the world. I like everything I know, I can pass on to other people, and I love to motivate them for better performance. It enriches me enormously to explore different angles and views of lash extensions in different corners of the world and cultures. I always try to understand the market in detail. It has been a very busy year for you please share with us what you have been doing and what your plans are work wise for 2018? Last year, I was able to travel to Asia, specifically to Taiwan and Vietnam, where I had several lectures, trained the stylists and judged competitions. I must admit that my first impression of eyelash extensions in these countries has not been positive at all, it was for me, a kind of culture shock and it took me a while to understand the specifics of the local market. Providing services work on a totally different principle than in Europe or America. For me personally, quality is always the first, but in Asia it's speed regardless of the quality of the result. Therefore, to be a judge, I had to look at the results with their eyes and mind.
has to choose the path of minimum time and maximum number of clients. Last year was really difficult for me. Intensive demand for training, workshops, attendance at conferences, and lash competitions far outweighs my availability. That's why I carefully choose which events to attend. In addition, I hold the largest international lash extensions congress, which is a very time-consuming activity (and I organize everything myself with the help of one event manager). This year I was able to visit many countries and cities. I went back to some of them several times. E.g. London, Sweden, Norway, Estonia, Ukraine, Ibiza, Rome, Vietnam, Taiwan, Portugal, Lithuania, Germany; moreover, my congress was sold out and achieved great success - it was awarded the title of the best conference of 2017. And this year? I hate to say so, but unfortunately, I have had to reject most of the job offers. I carefully choose only the most interesting ones mainly to places I have not visited yet. So, for example, Mexico, Canada, Brazil, Japan and many other countries are waiting for me in 2018. What is next for you in your career? What are your goals and aspirations? I'm not the type that would create some extreme goals, nor do I have any special aspirations. I have always done everything with joy, honesty and openness to people, and my career has been created and grows by itself. I let it flow, I am not a careerist and I never urged myself anywhere, my work, which is followed by my success and popularity, speaks for itself.
However, there is a direction I'm trying to follow, specifically by making training more cohesive by using techniques of coaching. I would like In our master training, we focused on motivating to share this experience with other trainers our students to one of the most important factors because I believe that we lack this approach and that led to success - 100% quality and safety it is very important for starting a business. This results. It's so interesting, because the stylists topic could be a separate long article, but in a are extremely careful, skilful, and creative. nutshell, there is a huge difference between the All the techniques were acquired practically excellent stylist (who is training and showing instantly, and given enough time, each one of how she works) and the excellent coach/trainer them conjured up the most beautiful set of lashes. (explaining all the options in detail, teaching the This proved to me once again that it is only about students to think about their work, to find the the mentality, traditions and economy of a given techniques and procedures that are the best for country, where even if the stylist knows her work them and to achieve higher self-confidence and perfectly, no one is willing to pay enough, so she motivate them to further develop).
53 - Lashes
Photography - Alexandr Slinky, Make Up - Valery Star, Lashes - Inna Kharlamova, Model - Petr LhotskĂ˝
I wish there was more cooperation in our field at the expense of mere competition and copying. But to mention at least one aspiration, it is absolutely above all, being the best father of my son. What motivates you to continue your work? The biggest motivation for me is positive feedback, which stimulates me and "recharges my batteries". For that feeling, I am always willing to give my maximum. We adore your Front cover King image, please tell us the inspiration behind it? The first inspiration was probably an article in an Italian lash magazine, where they called me "il Re delle Ciglia" - King of Lashes. I posted the post to FB and the nickname started to be spontaneously used. So, it was not my idea. After you asked me to add my profile photo to the front page, I decided to make it more exciting and complex - to promote eyelash extensions in combination with my nickname. So, I approached the excellent stylist Inna Kharlamova and I flew to her and her team to Kiev. We achieved a great result in just a day. Please tell us a little about the conference you are running this year? This year we will have a 2-day congress again. The first day will be full of lectures and entertainment, the next day we are preparing workshops. It may seem that we have nothing to offer for the fourth time, but as we are a global leader in conferences, we are always able to bring unique content and exclusive news from the lash industry. We select only the best tutors carefully. Thanks to this success, we have a huge base of loyal fans who fully trust us and buy tickets in advance without the knowledge of the program and all the details. This is about 50% of the participant. The most difficult task and the key to such a massive success is to overcome ourselves, and that is what we have managed each year. And I promise that this year will again be legendary because the password of our conference is: #NOMOREBORINGCONFERENCES Do not forget to buy tickets at
www.leagueoflashmasters.com And finally, what do you love most about our industry?
I also very much like the upsurge that is so appreciate this greatly and I am very pleased that steadily growing in a young market of eyelash many people have found a job in this industry extensions. The growth is unreal, and I am very that they love and enjoy very much. proud to be part of it from the very beginning. The transition of the "one on one" technique to See Petr at The League of the "volume" extensions is fascinating.
The advantage of eyelash extensions is its I love all the enthusiasts of eyelash extensions. immediate effect, the so-called WOW effect. A All, who take this discipline seriously and have it moment that every stylist loves, when customers as part of their life. first see their lashes and feel like a princess. I
Lash Masters in Prague www. leagueoflashmasters.com and Super Yacht Lash Conference London www.lashevents.co.uk .
Lashes - 54
Lash Masters Volume 4
Bringing together some of the best lash artists in the beauty industry. Learn how these experts got started in the industry, their story and the insights they have for you.
Available from Amazon
Featured Lash Artist - Jazmin Zayas Lashes - 58
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Business
Business - 62
Business Breakdown:
P hotography for Success by Andi Ramsay
Hi there! I’m Andi, and I am (among other things) the designer for Lash Inc. I’ve been involved in the creative industries for just over 17 years since I started my own business, and I currently run a visual communications agency that produces Video, Photography, and Design (like laying out Lash Inc every quarter) for a variety of different industries in Scotland. For just over a year now, I have been involved with the production team at Lash Inc HQ, and I’ll be honest; I didn’t even know that the lash artist world existed before I met Louise! I knew that beauty treatments existed, of course, but I didn’t have any concept of just how talented and passionate you magnificent lash artists could be. As I have prepared each issue for publication I have been fascinated by all the things there are to know, all the different techniques, products, styles, and applications for lashing skills. Each issue I will bring a little bit of my knowledge and experience, of both running a business and working in the creative industry, to these pages. Each quarter I’ll be penning an article for the business section of Lash Inc International. I truly hope it will be useful to you, and I would love to hear your thoughts. I’d also love to know what questions you might have, let me know what you want to know!
Part of their research will be looking at your website and social media, and weighing what they see against all the other lash artists (or lash technicians, it’s the same thng as far as they are concerned) that they’ve been able to find.
Put yourself in that person’s shoes for a moment; thinking, not like a lash artist, but like a normal person seeking some kind of lash treatment. They In this issue we are talking about photography. Typically, at this stage a don’t look at your work and evaluate whether you picked the right curl, photographer would launch into some long-winded ramble about shutter or whether you used a specific volume technique. They look at the photos speeds and lighting techniques, but I’m going to take a different approach. of the lash work you’ve done and they decide if they feel like it is good, I want to talk a little less about how to photograph lashes, and a little more professional work. They think about whether they will end up with perfect about why you should photograph lashes. More specifically, I’m going to lashes or not. Your photos will play a huge role in their decision to buy or talk about the importance of strong photography to your brand, how to to not buy. ensure that your images reflect the quality of your lash work (and why that’s important), and finally I’ll discuss how to use those powerful, high- The things that an average person sees in your photos are all the things quality photos to promote your brand and grow your business. that you don’t look for. It’s not enough to do incredible, flawless lash work on your clients. You have to show that lash work off, so your photos have to be flawless too.
The importance of Photography
So, obviously, a photographer is always going to say that photos are important. But I am not one to simply make a claim and expect everyone to believe me. I believe I can make my case here. First, think about how you interact with other businesses. Whether you are buying for yourself, your family, or for your business. Do you just go with the first search result, or the first shop you see? Most of us, especially for considered purchases, take a little time to research and evaluate any company we are thinking of using. Lash Artists are not exempt from this scrutiny, in fact they are more likely to be critically examined by potential clients. We are talking about a fairly delicate procedure involving adhesive close to their eyes, they will probably spend more time agonising over their decision than they do when considering a new hairdresser.
63 - Business
Quality that matches your work So, you’ve worked hard, you’ve done great lashes, you reach for that iPhone to snap a shot and pop it on Instagram for the world to see, but WAIT! Great lashes aren’t enough. I’m really sorry, but even the best lashes can be ruined by a few minor, easily-fixed mistakes. Here are a few pitfalls to avoid: GG Messy surroundings – You look and see the flawless lashes that you just made, everyone else is a bit distracted by all the little lash trimmings, the scraggly eyebrows, the scribbles on the patches, even the shininess of the skin or the redness where the tape has been taken off. Tidy up after yourself, make the photo reflect the relaxed,
pampered experience of your salon, show your work at its very best. Maybe give the clients face a cleanse and leave them for a few minutes for any redness to subside.
has experience photographing beauty, fashion, or portraiture. Look at their portfolio and evaluate them the same way that you now expect people to evaluate you. Not all lash artists are the same and the that is true for photographers too!
GG Background clutter – You’ve got a great client, lashes are perfect, brows on f leek, ready for their closeup; but in the background there’s a clutter of tools, glue bottles, discarded materials, maybe even the odd fire extinguisher or emergency exit? Either move the client, or move your camera. Frame up a nice neat shot and look at everything that is in there.
Submit your work to publications. Obviously, Lash Inc is the place to be seen. Get some images sent in for our reader gallery, pitch an article to our editorial team, maybe send us something extra special to become one of our featured Lash Artists. Send in your very best lash work, shown off in your very best photos. Lash Inc only comes out once every three months, I’m sure that in that amount of time you can find a couple of really great GG Terrible lighting – It really doesn’t matter how great your lash sets of lashes that you’ve done, and if you want to really get noticed then work is if nobody can see it, or they can’t make out the details. find a local photographer, makeup artist and a model or an actor who Most lash artists use some pretty decent work lights so would be willing to do something a bit different and arrange a photoshoot they can see what they are doing, but beware of having that really flexes your creative muscles. it too close and creating deep shadows or really bright highlights (especially on shiny skin). Ringlights create Publication is great for your promotion. It’s external verification that you beautiful, stylish catchlights in the eyes, but they aren’t are good at what you do. When you get published, buy a copy, put a snap of the only lights available. Find your style, and try to keep it on social media then frame the page in your salon! Make a big deal out of a nice balance to your lighting. If your light is too bright, it, you’ve earned that right! or too harsh, bounce it off a white surface to diffuse and soften it. Aim for consistency, and ensure that your photo style matches your brand. The bottom line is this; amazing photography can be great for your GG Terrible photography – Probably the most difficult of the business, great for your marketing, and great for your promotion. The only problems to fix is when your camera or phone just won’t do what thing worse than having no photos is having bad photos, when a potential you want it to. Blurry photos make your work look poor, photos client sees poor images it tells them that you’re not paying attention to the that are highly filtered for Instagram can suggest that you are details, which is a pretty important thing when dealing with individual hiding something. By all means, neaten a photo up a bit, but eyelashes! keep the filters to a minimum and let your work speak for itself. Practice a bit with your camera or phone to make better To get a feel for what you should be aiming for just take a look at our cover photos. There are loads of beginner photography tutorials image, our featured lash artists, or the exceptional work in our Reader on YouTube. If you are getting blurry, out-of-focus shots Gallery this issue. then try not getting so close to your subject. If you are getting blurry shots because your camera is shaky then Really show your work at its best, that will drive new clients to your salon try introducing more light or use something to rest your and help to grow your business. And when you put so much work into camera on (a tripod is the obvious solution but anything learning about, and then creating, beautiful lashes; it is only fair that the sturdy that you can get near to the client will do the job world gets to admire them in all their glory! just fine).
The moral of the story
Promote your brand with amazing images The first thing you need a photo of, is you! There are hundreds of reasons that a (really good, high quality, professional) photo of your lovely face is important to your business, and I’m not aware of any good reasons for not having one. Get a photographer, get your photo done. Someone with experience of shooting business headshots (or acting headshots) is a good bet, but any half decent photographer should be able to get you a starter headshot. Once you have that, put it up on your website, all your social media (doesn’t have to be your profile picture, but your face should be in there somewhere) Let people get to know you and what you look like. It increases the probability of them booking with you by a huge margin. Stick to one headshot at a time, so whatever you use on your website, use the same one elsewhere. It makes you recognisable and builds your brand awareness.
Andi Ramsay is the Creative Director of Lumogenesis, a visual communications agency based in the north of Scotland. He has spent the past 25 years with a camera or a computer, creating photos, videos, and designs that tell powerful stories. Andi is the designer who assembles Lash Inc magazine. @lumogenesis
Next, get some promotional images of your work. Some people would suggest getting photos of your salon done first, but this is a mistake. Clients don’t come to you because of what your salon looks like, they come for what you do. Get that out in the world and worry about the salon later. Make sure you use a competent photographer, preferably someone who
Business - 64
Lash Inc provide assessment and accreditation of lash artist training courses. The accreditation will show potential students your materials are of a set standard and that your qualifications have been verified. Students are looking for peace of mind and accreditation can help with this.
Training Accreditation Benefits 1.
Potential students know that your qualifications have been verified and your training courses and materials are of a set standard. Valid for 12 months.
2.
Accreditation logo issued for you to use on stationery and website.
3.
Accreditation certificate issued to display on your premises.
4.
Up to 6 courses accredited for a single fee (£150 or $250 USD) (Additional courses £25 per course)
5.
CPD points and certificates can be allocated to your students.
6.
Free listing in Lash Inc training directory (print and online versions), saving you £200 per year.
7.
Free digital subscription to Lash Inc.
8.
Accreditation recognised by various insurance providers worldwide.
9.
Free listing on Accredited training provider section of website.
10. Discounts on insurance (Currently UK & Ireland only).
er t s i g Re for n o i t a t edi r c c A y! toda
11. Invitation to sign up for Lash Inc Ambassador program, your students will receive a 1 year subscription to Lash Inc plus you as a school can gain extra rewards.
* Extra Bonus: Free VIP Membership to website: Read current Lash Inc, back issues, e-books, exclusive discounts and video content. No risk application, if we can not accredit you for any reason your application fee will be returned promptly.
http://www.lashinc.eu/training-accreditation-application 65 - Business
The following academies and individual training providers are accredited by Lash Inc. Their training courses and qualifications meet all requirements for approval by our organisation.
Lash Inc Accredited Directory
United Kingdom & Ireland
England Love My Lashes Sue Winter 7 Bremen Grove, Shenley Brook End, Milton Keynes, MK5 7FJ mklashes@gmail.com
Flirties Unit 2, Tarlair Business Park Tarlair Way, Macduff, AB44 1RU www.flirties.co.uk +44 845 022 22 33
East Anglian Beauty Training maureen@eabt.co.uk www.eabt.co.uk
Hello Gorgeous (Kent) eyelashacademy@gmail.com www.eyelashacademy.co.uk
Gina G Beauty Ltd gina.beautytherapist@gmail.com
Institute of Eyelash Excellence 25 Hillview Road, Canterbury, Kent, CT2 8EY www.eyelashextensiontraining.co.uk
Lash By Francesca LASHacademy Training & Products rachel@lashbyfrancesca.co.uk www.lashbyfrancesca.co.uk
VZ Hair and Glamour Ltd 26 Rutland Road, Maidenhead, Berkshire, SL6 4HY +44 7554 925 551
Immaculate Beauty Academy
Venus Beauty
8 Tamworth Parade, Elms Park, Essex, RM12 5AS imlashes@yahoo.co.uk www.immaculatelashes.com
Patrycja Plaszczymaka 81 St Olaves Rd, Bury St Edmunds, Suffolk, IP32 6RR patrycja596@googlemail.com www.venusbeauty-lashes.com
Inga Misiute Dartford, Kent, DA1 5LF +44 7988 374 564 imlashes@yahoo.co.uk www.immaculatelashes.com
Lashworld
Beelashfull Ltd Bianca Harris-Berry 191 Lewisham Way, London, SE4 1UY beelashfull@beelashfull.co.uk www.beelashfull.com
Samantha Smith
Silviya Mikova 122 London Road, Bognor Regis, West Sussex +44 7886 836 448 www.lashworld.co.uk
98-100 Lower Galleries, Eastgate Shopping centre, Basildon, SS14 1AG Samanthalou.ellis@yahoo.co.uk facebook-square /Samanthasmithlashartist
Love Beauty Training
Scotland:
995 Wycombe Lane, Wooburn Green Buckinghamshire info@lovebeautytraining.com www.lovebeautytraining.com
Tasha Young Blink Lashy, 31 Rodney Street, Liverpool, L1 9EH training@blinklashy.co.uk www.blinklashy.co.uk
Caledonian Therapy Academy 7 Newton Place, Glasgow, G3 7PR +44 1423 329 251 www.ctacademy.co.uk
Flirties Unit 2, Tarlair Business Park, Tarlair Way, Macduff, AB44 1RU +44 845 022 22 33 www.flirties.co.uk
Silva Petraitiene Classic Charm Professional Beauty Academy March, Cambridgeshire, UK classiccharmuk@gmail.com www.classiccharm.co.uk
Ireland: Monika Wojtysiak DeviLash Lash Extensions Atelier & Training Centre, 16/1 8 William Street, Galway, Ireland devilashireland@gmail.com
Business - 66
Glamour Lashes Ireland
Europe
Poland
+353 872 974 781 Glamourlashesbyjana@gmail.com www.glamourlashes.ie
Norway
Star Lash Academy
Donata Jucyte Ritzy Eyes Unit 45, Coolmine Industrial Estate, Blanchardstown, Dublin 15, Ireland +353 831 040 220 donata@ritzyeyes.com
Joanna Kolbusz Glamour Look Beauty, Clinic & Academy Unit 10 Belgrad Square West, Dublin, Ireland joannakolbusz8@gmail.com
Magda Frost Lash Studio by Magda Frost The Feelgood Centre, Exchange House, Main Street, Ballincollig, Cork, Ireland magdafrost.beauty@gmail.com
Beata Makowka Million Lashes Academy 6B Harts Corner, Finglas Road, Dublin, Ireland beetycrx@gmail.com facebook-square /MillionLashesDublin
Sandra Kliokmaniene Deluxe Beauty www.deluxebeauty.no sguogaite@gmail.com
Australia & New Zealand
Lithuania MB BEAUTY SCHOOL ,
Sugarlash Academy of Lash Artistry
Laura Kaminskiene Kaunas , Lithuania . Email : mbbeautyschool@gmail.com , Phone : +37064752037 , www.mbbeautyschool.com
VC LASH Ltd
Deluxe Lashes International Aleksandra Maniuse +370 6 092 2922 info@deluxelashes.lt www.deluxelashes.lt www.deluxe–lashes.com
Melena Langford info@sweetsugarlashes.com www.sugarlashpro.com
Canberra, ACT, AUSTRALIA +61 2 4761 59717 info@vclash.co.nz www.vclash.co.nz
Komao Kerrie Ann Ditz
Onutė Juršienė
Enchanted S.P.A
aniuta4ka@gmail.com MB Karališkas Grožis, Kęstučio g. 41a, Vilnius, LT-08143 karaliskasgrozis@gmail.com www.alashes.lt
PO Box 1483, Joondalup DC, WA 6919 0450 4247 39 / 1300 113 996 www.enchantedspa.com.au
Charming Look A. Jaksto 9-332, Vilnius, Lithuania zavingaszvilgsnis@gmail.com www.charminglook.it
Aida Rusiene Lithuania, Klaipėda, Taikos pr. 51-10, LT 9115 araida37@gmail.com
ster Regi for tion a t i d e Accr ay! tod
Jancarza 89, 31–618 Kraków, Poland starlashacademy@gmail.com http://www.starlashacademy.pl/
Baltic Beauty School Kaunas, Vilniaus g.17 / Mapu str. 1 +370 601 55573 info@bbschool.lt www.bbschool.lt
Lisa Gillanders LASHWORX Training Academy 50 Park Road, Greenmeadows, Napier, 4112, New Zealand lashworx@gmail.com www.lashworx.com
United States of America Jessica Mogauro The Beauty Pro Loft, 130 Centre St. Howe Barn #103, Danvers, MA 01923 +1 (781) 813–8131 beautyproloft@gmail.com beautyproloft.com
http://www.lashinc.eu/training-accreditation-application 67 - Business
Benita Lash Studio
Canada
18321 W. Lake Houston Pkwy, Suite 305, Humble, TX 77346 benitaramos@outlook.com
Sugarlash Academy of Lash Artistry
Amy Young Love Those Lashes LLC +1 (513) 280–6550 www.nomascara.com www.lovethoselashes.blogspot.com
Lucy Argent LA Lash Academy 137 Bay Street #8, Santa Monica, CA 90405 +1 (424) 200–8278
San Diego Eyelash Extensions 12935 Pomerado Road, Suite C, Poway, CA 92064 +1 (619) 438–5770 info@sandiegoeyelashextensions.com www.sandiegoeyelashextensions.com
LASHLAB Academy by PINKLAB & Co. 545 Fifth Avenue, 8th Floor, New York, NY 10017 +1 (212) 686–0992 www.lashlabacademy.com
Courtney Buhler +1 587 982 5274 info@sweetsugarlashes.com www.sugarlashpro.com
Lash Line Academy & Supplies Inc Jessi Love info@lash-line.com www.lash-line.com
Boutique Lash Company 2115 39 Street NW, Edmonton, Alberta, T6L 4G1 +1 780 266 3875 admin@boutiquelash.com
Cheralee Placsko Flutter Lash Artistry and Training Okotokslashes@gmail.com flutterlashes.ca
Deluxe Lashes International Aleksandra Maniuse +37060922922
Annie Annabelle Soo Lash Institute Singapore 245 Jalan Besar, Level 3, Singapore, 208918 +65 83395652 lashinstitutesg@gmail.com www.lashinstitutesg.com
Worldwide & Online Lash Master Academy Online masteracademyonline@gmail.com www.lashmasteracademy.com
Institute of Eyelash Excellence – Online eyelash.extension.kent@gmail.com www.eyelashextensiontraining.co.uk
Lessons in Lashes – Online South Africa Lesley–ann Altree
Luscious Lashes International 6 Hutchinson Ave, Table View, 7441, MaiLash Academy South Africa Mai Lee +27 21 557 5279 1526 N Scottsdale Rd. Tempe, AZ 85281, lushlashes@iafrica.com USA www.eyelashextensions.co.za +1 480 404 0092 mailashceo@gmail.com Vogue Lashes by Adelle Sutton
Tanya Jones +1 (415) 420-1939 takecarebeautymagic.com
9 Harvey Street, Summerstrand, Port Elizabeth, 6001 +27 41 583 2530 info@voguelashes.co.za www.voguelashes.co.za
LASH103 Lash Studio
Kylie Chandler
Kelley Jenkins DELTA LASH ACADEMY 103 Howard Street, Greenwood, MS, USA lashes103@gmail.com
Hyde Park Corner Shopping Centre, South Wing Offices, Suite 301, Hyde Park, Sandton, JHB, South Africa, 219 orders@fluttereyelash.co.za www.fluttereyelash.co.za
Take Care Beauty
Multi-country
lashtutorials@hotmail.com www.lessonsinlashes.com
Silart Lash & Brow Academy silartstudija@gmail.com
Business - 68
Events C alendar 2018 Events
February 2018 The Royal Canadian Lash Championships Vancouver, Canada 25 – 26 Feb 2018 www.rclccompetition.com
May 2018 NALA Awards
Celtic Lash Conference
Toronto, Canada 4-7 May 2018 www.nalagala.com
Dublin 6th – 8th July 2018 www.iceeca.com
Lash Me
August 2018
March 2018
Poland, Warshaw Championship 18-20th May 2018 facebook-square /Lashmemagazine
Lash Pro Balkan
Super Yacht Lash Conference
Serbia 3 – 4 March 2018 www.lpc.si
Suborn Super Yacht, London 20th May 2018 www.lashevents.co.uk
Lash Secrets Conference
Lash Master legends
Portugal, Lisbon 11th March 2018 facebook-square /lashsecretsconferenceportugal
Rome, Italy 26-27 May 2018 lashmasterlegendsrome.com
Lash Artists International Conference
June 2018
Arizona, USA 16-18th March bit.ly/LAI2018
April 2018 Les Vicroires Du Regard Paris, France 7th April 2018 www.victoiresduregard.com
Lash Challenge Croatia. Croatia 7th – 8th April www.martina-kallos.com
The Lash Brunch Washington DC, USA 15th April 2018 www.thelashbrunch.com
69 - Business
July 2018
Hollywood Lash Conference Hollywood, LA 1st – 3rd June hollywoodlashconference.com
The International Lash & Brow Conference Spain, Madrid 23rd June 2018 www.confinter.com
Nordic Lash Conference Tallinn, Estonia 24 – 25 Aug 2018 www.lashartshop.com
September 2018 The Lash Social UK 2018 Novotel in Stevenage, Hertfordshire, UK. 16th Sept 2018 www.beautybygenevieve.co.uk
Fantasy Lash Show DSTRKT, London 23rd Sept 2018 www.lashevents.co.uk
October 2018 Dream Lash and Brow Campus October 2018
Scottish Lash Conference Edinburgh Castle October 2018
Lash Bash Gold Coast Australia 23-24 June 2018 www.lashbash.com.au
2019 Events
February 2019
Ultimate Conference
Lash Masters Conference
Lash – Nails – Brows Kent, UK 30th June – 1st July 2018 www.helloultimate.com
Romania Feb 2019 www.lashmastersconference.com
Training Directory UK
LASHacademy Training & Products rachel@lashbyfrancesca.co.uk www.lashbyfrancesca.co.uk The LASHacademy supply products that are of the highest quality and most affordable to professional lash technicians. We ship worldwide. Training Dates: Ongoing
Frankie Widdows eyelash.extension.kent@gmail.com +44 7714 638405 www.eyelashextensiontraining.co.uk Master lash artist Frankie Widdows is head trainer at the Institute of Eyelash Excellence. She provides outstanding training from foundation level through to advanced lash techniques and Russian volume eyelash extensions. She also provides continued online support and tutorials as well as 24/7 access to her for the rest of your lash career. Training Dates: Ongoing
Michelle Ryan Michelle@flirties.co.uk +44 7825 924 920 www.flirties.co.uk Michelle Ryan is an experienced and passionate lash technician who has a wealth of knowledge that she loves to share with her students. As a trainer for Flirties, she constantly strives to improve the standard of eyelash extensions across the board. Being a busy therapist herself gives Michelle the ability to support students not just with training but to also offer help and advice in other areas of setting up and running a business.
Sarah Humphreyson
East Anglian Beauty Training
15 Drake Mill Business Park, Plymouth PL6 7PS +44 1752 771 112 sarah_humphreyson@hotmail.co.uk eyelashqueenplymouth.co.uk facebook.com/eyelashqueenplymouth instagram.com/ eyelashqueenplymouth
Maureen Blackman Norwich, Norfolk, NR6 +44 7717 257 756 info@eabt.co.uk eabt.co.uk facebook.com/ eastanglianbeautytraining
Accredited training in purpose built facility from classic to mega volume, also providing courses in waxing, threading and more.
Professional, bespoke accredited lash & brow training for beginners, and technicians wanting to expand on their skills. Not affiliated to any particular brand.
Best Lashes&Brows (Best L&B Ltd)
Ireland
Renata Fodor-Csuti +44 7555 481 857 info@bestlashesandbrows.com bestlashesandbrows.com facebook.com/ bestlashesandbrowsworldwide/ instagram.com/bestlashesandbrows Best Lashes&Brows® is a company offering a large variety products for professional eyelash extension and eyebrow building. We are not only promoting and selling professionally recognised high quality specialist products, but we also offer professional courses and trainings to beginners and experts in the industry.
iLashtique Cindy Nicholls Room 21, West Cornwall Enterprise Centre, Cardrew Ind. Est, Redruth, TR15 1SS +44 7875 436 054 cindy@helloultimate.com ilashtique.com facebook.com/ilashtique instagram.com/ilashtique
Ms Diva Training Cork & Dublin 0870 991 991 aoife@msdiva.ie http://www.msdiva.ie/
Annya Studio Anna Slufirski Tallagh, Dublin 24, Ireland info@annyastudio.com facebook.com/annyasstudio/ instagram.com/annyastudio/
Donata Jucyte Ritzy Eyes Unit 45, Coolmine Industrial Estate, Blanchardstown, Dublin 15, Ireland 0831040220 donata@ritzyeyes.com
Denmark MYLASHCOMPANY Beringsvej 7, 7500 Holstebro, Denmark (0045) 5070 2543 info@mylashcompany.com mylashcompany.com
I entered some lash art competitions in 2016 and won 3rd in London Lash Brands: MYLASH and MYTWEEZER. Battle and 2nd in a Christmas lash art High quality product with a unique competition. I have just become a lash patented formula. Worldwide fast trainer for the Cornwall area, under shipping. High level lash courses. We Leanne Harber’s Ultimate brand of teach Classic, Volume and our unique beautiful products at reasonable prices. course Lash Medic. This course is the first in the world, which focus are on clients with a medical condition. The course will be taught by a licensed nurse with over 8 years’ experience in lashes and 5 years working with oncology patients.
Business - 70
Australia Enchanted SPA 1/7 Wise Sreet Joondalup Western Australia 6027 www.enchantedspa.com.au reception@enchantedspa.com.au +61 1300 113 996 Quality Products and Academy
Lash Sublime Academy Jodie Burwood Level 1 34 King st Perth 6000 jodie@sublime-e.com +61 402 856 343
Ex-Import Niche 5/92 Township Drive, Burleigh Heads QLD 4220 +61 7 5576 6388 +61 7 5520 2292 (Fax) info@belmacil.com
SkinCare Fundamentals Stephanie Frey 200 Parker Avenue, Rodeo, CA 94572 +1 (888) 388-7546 info@skincarefun.com scflashstore.com/ facebook.com/skincarefundamentals/ instagram.com/skincarefun/ Exceptional certified EE workshops plus the highest quality eyelash extension products available in the market. SCFLash Store has it all and at great prices.
Beverly Hills Lashes +1 (310) 500-0551 info@beverlyhillslashes.com beverlyhillslashes.com facebook.com/beverlyhillslashes Instagram.com/beverlyhillslashes twitter.com/ bevhillslashes pinterest.com/bevhillslashes
USA
Intensive hands-on certification trainings in the Keratin Lash Lift and Eyelash Extensions- helping you build a strong foundation, leading to success in the eyelash industry.
Sinful Lashes
San Diego Eyelash Extensions
Luxury Products and Quality Training. +1 (818) 970–7151 sinfullashes@gmail.com www.sinfullashes.com
Olga Villarreal 12935 Pomerado Road, Poway CA 92064 sandiegoeyelashextensions.com Luxury products at competitive prices. +1 (619) 438-5770 Featuring our Red Ruby Volume sdeyelash@gmail.com Adhesive. Quality, in-depth training facebook.com/sdeyelash located in Los Angeles. We also travel the US bringing our Classic and Volume instagram.com/sdeyelash/ twitter.com/sdeyelash training to you. pinterest.com/sdeyelash/
LASHLAB Academy
by PINKLAB & Co. 545 Fifth Avenue, 8th Floor, New York, NY 10017
MaiLash & Brows
Canada Premium Products and Quality Training +1 (403) 999–4455 info@hotlashes.ca www.hotlashes.ca Canada’s Premium Quality Products shipped World Wide
Luxe Lash Academy Vancouver, British Columbia (Canada) +1 (778) 808–5572 leslie@luxelashstudio.ca luxelashstudio.ca facebook.com/luxeacademy Classic and Volume Certification, Advanced Volume Techniques, Re– Certification & Refresher Courses
Estilo Lash Kim Helgesen-Fuentes Mackenzie BC +1 (250) 615-1232 kimhelgesenfuentes@estilolash.com estilolash.com facebook.com/ estilolashmobileeyelashextensions Providing training in eyelash extensions, microblading, threading and lash lifts.
I’m Olga Villarreal, award-winning Master Lash Artist, eyelash extension trainer, aesthetician, and owner of San Diego Eyelash Extensions. My mission is to help every woman I serve to feel confident, radiant, and empowered.
Mai Le Scottsdale, AZ +1 (480) 404-0092 mailashinfo@gmail.com mailash.com
List in our training directory for just £50 GBP per quarter ($80 USD) Email info@lashinc.eu to be included in our next issue 71 - Business
Supplier Directory USA & Canada
SkynLash Academy NJ USA +1 (732) 618–2096 info@skinlashstudio.com skinlashstudio.com
Lash Affair by J.Paris
The Lashe, Inc.
+1 (800) 608-2420 info@lashaffair.com lashaffair.com
6321 N Avondale Ave., Suite 206, Chicago, IL 60631 +1 (773) 202-9399 thelashe@thelashe.com thelashe.com facebook.com/thelashe instagram.com/thelashe twitter.com/thelashe
We sell Luxury Lash Extension Products & Global Certifications. We ship and train globally as well
Sinful Lashes - Luxury Products and Quality Training +1 (818) 970–7151 Sinfullashes@gmail.com sinfullashes.com
Training Courses, Continuing Education at it’s Finest, Skype Training Available, Basic Lashes to Advanced Volume, Lashcoat & Lashbrow Training, SkynLash Shop for the Finest Lash Supplies
Luxury products at competitive prices. Featuring our Red Ruby Volume Adhesive. Quality, in–depth training located in Los Angeles. We also travel the US bringing our Classic and Volume training to you.
Novalash
PremierLash – designer lashes™
+1 (866) 430–1261 contact@novalash.com novalash.com
RevitaLash® Cosmetics cservice@revitalash.com revitalash.com
Angel Eyelashes info@angeleyelashes.com angeleyelashes.com Eyelash Supplier to Professionals
Boutique Lash Company +1 (780) 266–3875 admin@boutiquelash.com boutiquelashcompany.com
Hot Lashes +1 (403) 999–4455 hotlashes@live.com hotlashes.ca Canada’s Premium Quality Products shipped World Wide
Sugar Lash sweetsugarlashes.com facebook.com/sugarlashPRO Eyelash extension & training provider
Sweet Lash 377 Marshall Way N #1, Layton, UT 84041 info@sweetlash.com sweetlash.com
The Lashe has been developing premium application products for eyelash extension stylists since 2007. From our exclusive adhesive, to Lashe extensions, to The Lashe Technique.
United Kingdom & Ireland Flirties BeautyTrix +44 845 022 2233 beautytrix.me
premierlash.com scott@premierlash.com +1 877 366 5274 (Toll Free US & Lash Perfect Canada) +1 801 463 4868 (Local & International) +44 208 500 9028 info@lashperfect.co.uk Ultimate Lash And Brow Inc. lashperfect.co.uk Viengsamay Kettavong Professional and accredited training 619 800 4429 available from expert trainers at vien@ultimatelashandbrow.com competitive prices throughout the ultimatelashandbrow.com UK. Internationally renowned and facebook.com/ultimatelashbrowusa available worldwide through over 30 ULB® The Ultimate Lash and Brow Destination! We specialize in the art of eyelash and eyebrow enhancement products!
SkinCare Fundamentals 200 Parker Avenue, Rodeo, CA 94572 888-388-7546 info@skincarefun.com scflashstore.com facebook.com/skincarefundamentals instagram.com/skincarefun Exceptional certified EE workshops plus the highest quality eyelash extension products available in the market. SCFLash Store has it all – and at great prices.
overseas distributors.
Nouveau Lash Nouveau Beauty Group +44 844 801 6820 nouveaubeautygroup.com/
LashBase Ltd +44 239 225 1425 sales@lashbase.co.uk lashbase.co.uk
My Beautiful Eyes sales@beautyinnovator.co.uk mybeautifuleyes.eu Mylash, Myscara, Mybrows
Golden Eyelashes Ltd. +44 7522 168 750 goldeneyelashesinfo@gmail.com golden–eyelashes.com We supply high quality eyelash extension and accessories.
Business - 72
Lash Heaven - Luxury Lash Supplies www.lashheaven.uk Official distributor of VOGUE LASHES By Adele Sutton and Chrissanthie
LASHacademy Training & Products rachel@lashbyfrancesca.co.uk www.lashbyfrancesca.co.uk Products - The LASHacademy supply products that are of the highest quality and most affordable to professional lash technicians. We ship worldwide.
VZ Hair and Glamour Ltd International Distributor – Affordable Beauty Supplies +44 7554 925 551 info@vzhairandglamour.com www.vzhairandglamour.com Professional LashBlack 3 Week Semi, Permanent Mascara: Made in England & EU Certified, Eyelash Extension Medical Grade Glues made in England – Ultra Diamond Pro: fast drying – Senses for Sensitive eyes: low vapour odour, perfect for trainers and beginners , Individual Mink Eyelashes 100% Real Siberian Handmade Lashes
Best Lashes&Brows® (Best L&B Ltd.) Renata Fodor-Csuti +447555481857 info@bestlashesandbrows.com bestlashesandbrows.com facebook.com/ bestlashesandbrowsworldwide instagram.com/bestlashesandbrows Best Lashes&Brows® is a company offering a large variety products for professional eyelash extension and eyebrow building. We are not only promoting and selling professionally recognised high quality specialist products, but we also offer professional courses and trainings to beginners and experts in the industry.
LashBase Unit 1 Stratfield Park, Elettra Avenue, Waterlooville, Hampshire, United Kingdom, PO7 +44 2392 251 425 sales@lashbase.co.uk lashbase.co.uk facebook.com/lashbase instagram.com/lashbase_ltd twitter.com/lashbase Award winning, premium quality lash supplies. Experienced staff, the highest quality products and unrivalled customer service. Samples available.
EBC Limited 26 Prilep Str, Varna 9000 Bulgaria +359 5260 4073 mimi@ebcstore.com www.ebcstore.com European Beauty Concept (EBC Limited) is a lead manufacturer of high quality professional eyelash extensions and Permanent Makeup supplies
Netherlands Lash eXtend
Ireland Glamour Lashes Ireland +353 872 974 781 lamourlashesbyjana@gmail.com www.glamourlashes.ie
Elite Lash Academy Mall Road, Monaghan, Ireland +353 477 2580 +353 868 593 699 santa.jodka@gmail.com elitelash.co.uk/
Australia Enchanted SPA 1/7 Wise Sreet Joondalup Western Australia 6027 www.enchantedspa.com.au reception@enchantedspa.com.au +61 1300 113 996 Quality Products and Academy
Want to get listed in our supplier directory? Email info@lashinc.eu for details! 73 - Business
Bulgaria
033–4450323 info@lashextend.nl www.lashextend.nl www.lashextend.be
South Africa The Lash Collection info@thelashcollection.co.za thelashcollection.co.za/
Luscious Lashes International +27 72 338 7000 lushlashes@iafrica.com eyelashextensions.co.za/
Thailand Ultimate Lash And Brow Inc. Viengsamay Kettavong 619 800 4429 vien@ultimatelashandbrow.com ultimatelashandbrow.com facebook.com/ultimatelashbrowusa ULB® The Ultimate Lash and Brow Destination! We specialize in the art of eyelash and eyebrow enhancement products!
Featured Lash Artist -
Liubov Chetvertinovskaya Business - 74
LASH EVENTS UK
Day long conference with lunch onboard the Sunborn Superyacht. Includes after-conference drinks in luxury cocktail bar, product goody bags, copy of Lash Inc, lash contest, interactive workshops.
Our amazing speakers for the 2018 Super Yacht Lash Conference in London are now confirmed
Petr LhotskĂ˝
Jill Heijligers-Peloquin
Loreta Jasilionyte
Britta Krueger
Michelle Meredith-Rath
Courtney Buhler
Tickets from
www.lashevents.co.uk
Organised by
Louise Tierney Lash Inc Magazine
Miranda Tarpey UK Lash Institute