Lash Inc Australasia - Issue 3 by Chrysalis House Publishing

ISSUE 3 >FEB 2018

LASHES. BEAUTY. BUSINESS.

Purrrfect Romance Brows + Lashes + Men

Contents

Welcome 1 Letters from The Editors Lash Inc Australasia When Lash Royalty Comes to 2 Town 5 6 7

The Men of the Australasian Lash Industry

Lash Competition NZ 2017 — Corrected Placements

The Magnificent Miranda Tarpey comes to Australia

Spotlight on Lashes Melbourne Local L ash Heroes

22 Uniting the Brow Industry 24 Reader Gallery - Brow Bureau 26 In the Loupe 28 Work It Baby, Work It! 30 Detox Reader Gallery - Lash Lift 30 Legends 32 33

What’s Hot Right Now? Reader Gallery - Make Up Masters Reader Gallery

Lashes How to use C ancellation 42 Policies to protect your business 44 46 48 50

Dear L ash Lovers Meet The Editors Ireland and UK How to Win Business Awards How to Set Your Pricing as a Lash Artist

Enchanted's Hidden Treasure Lauren Smith

Christmas Fantasy Lash Art Competition

58 60 64 65

Top Tips for Male Lashes Reader Gallery Reader Gallery Extra How to get Your Photos Featured in Lash Inc

66 68 69 70 72 76 78

Lash Festival W inners Lashes Love Brows (and Brows Love Lashes) Are you Flirting with Retail? Dream Big Dreams Winners of the O nline Oscars Contest 2017 Five steps to I nstagram Mastery Meet your M ink Lashes

Online Photographic Contest from Lash Events UK

84 Interview with E mily Lee 88 Meet the K ing of Lashes Business Breakdown: 98 PBusiness hotography for Success

101 Lash Inc Accredited Directory 104 Events Calendar 105 Training Directory 107 Supplier Directory

Welcome Welcome to the first issue of 2018! 2017 was quite a year, the lash industry grew month on month with no sign of slowing down, great news for lash artists everywhere.

There were many world class conferences and contests, with some dedicated lash artists travelling across the globe to attend these events. This year you will see even more opportunities to be part of the greater lash community. Even if you live in a remote area you can still be involved in everything that is happening online. There has never been so much information available to learn from and a whole host of ways to network and be part of the community. In this issue we are introducing a calendar of conferences and competitions. This will let you know what is happening in Lash Land and do not miss the opportunity to network and learn from these types of events. LAI is the next largest event that you should consider looking at. It is held in Arizona (details in the Calendar section), received outstanding reviews last year and is an educational extravaganza with most of the Lash Inc editors in attendance. There will be opportunities to pitch your ideas for editorials or collaborations with Lash Inc and with all other attendees. I will personally be at the Hollywood Lash Conference with editors Jill Heijligers-Peloquin (Lash Inc USA/Canada), Kelly Storer (Lash Inc Australasia), Miranda Tarpey (Lash Inc United Kingdom) and Leanne Harber (Lash Inc Ireland). This is one of the few events that all the current editors will attend and we would love to network with you, please come and say hi.

Letters from

The Editors

How quickly does 12 weeks go? I hope you have spent that time having fun, growing your business and looking after yourselves!

We have some treats for you in this Valentine’s Day release issue! Firstly, I would like to tell you about our new section “Local Lash Heroes”. This was inspired by a Facebook post I saw from the amazing Briony Cole declaring that she is shaving her head for charity! So many wonderful people in this industry put others before themselves and we would love to sing their praises! If you know anyone in Australia or New Zealand and surrounds who has done something selfless to help others please let us know! Let’s celebrate all these great things people are doing in the Industry. We have the ins and outs of International superstars Miranda Tarpey and Loreta Jasilionyte coming to Australia and some great info on looking after your eyes.

There are some Makeup tips in Makeup Masters for anyone wanting to advance their Fantasy skills and lots of great photography tips in our Business Smarts section. We also put the spotlight on the men in our Industry, are they here for the love of lashes or the love Miranda Tarpey and I are running the 2nd Super-Yacht Lash of a woman who has dragged him into it lol! Conference in London in May which is a smaller VIP event which attracts attendees globally and there is plenty of time for Be good, be creative, be YOU Lots of Lash Love networking at our champagne after event reception.

Kelly x

Whatever conference or contest you attend this year, make sure you attend one at least. I can not stress enough how important it is for your business that you keep learning and networking. If you do not feel ready for live contests, why not enter an online This is YOUR magazine please contact us with anything you think contest where there is no time pressure and every skill level from will be of interest to our readers and send us your work to be featured in Lash Inc Australasia beginners to masters are covered. My very best wishes to all our readers for the forthcoming months.

lashinc@enchantedspa.com.au

Louise

If you need to get in touch remember you can chat from our website, email or schedule a call; www.lashinc.eu

Welcome - 1

When

Lash Royalty

Comes to Town by Kayla Zigic

Master eyelash extensions trainer, Russian volume extraordinaire and world-renowned eyelash extensions competition judge, Loreta Jasilionyte graced our Australian shores in mid-October 2017 to an eager and enthusiastic audience. This long-awaited visit from the lash industry figurehead saw her classes launched and sold out within the record time of 24 hours. To say Australian lash artists were excited for Loreta’s tour was an understatement. Loreta specialises in creating flawless lash masterpieces that are not only healthy to the natural lash but impeccably crafted. Her teachings focus heavily on safe lashing practises, for the client and the technician. Loreta’s techniques and client lash styling skills are unlike any other with emphasis on seamless blending and mixing curls for an immaculate finish. Loreta’s background in nursing and midwifery gives her a caring and supportive nature which adds to her unparalleled expertise as a master trainer, boosting her students’ confidence as she carefully encourages them to strive for more perfection in their lash sets.

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Loreta’s long standing business relationship with distributor Renee Gurney from Lash and Brow Professional partnered with Otto Mitter from Ex-Import Niche Products allowed Loreta to experience Australia’s beautiful landscape during her visit. The flight to Australia from London (where Loreta hails) was long and arduous but to receive the warm and accommodating welcome from Renee and Otto helped Loreta’s transition

to our weather and people to be unified and wonderful. The coordination of the classes that were hosted by Otto and Renee presented a wonderful and exciting classroom environment for Loreta’s students at the Oaks on Market Street in Melbourne’s spectacular CBD. Loreta first discussed with Otto a visit to Australia in 2016 when Otto attended Loreta’s event “Global Lash Summit” in London. Otto was a guest speaker at the event and the friendship between Loreta and Otto was forged over that weekend. Soon after, Loreta expressed to Otto that she wished to visit Australia as so many Australian Lash Artists were wishing to learn from her and Otto couldn’t be happier to offer her the opportunity to come to Australia for her students and also to offer her the opportunity to speak at an Australian Lash Conference. After a leisurely drive through Melbourne’s Macedon ranges for a private wine tour at the prestigious Curly Flat vineyard Loreta was ready to experience all that Australia had to offer. Her love of Coffin Bay Oysters and the graffitied streets of inner city Melbourne saw Loreta fall in love with the culture and the night life. The vibrant experience was heightened by her enthusiastic and somewhat star struck students when her two classes began. Loreta offered two classes to Australian lash artists, both aimed at the advanced lash artist that specialise in the speciality Russian Volume technique. This manipulation of multiple extensions of a minuscule diameter attaching to a natural lash to create a dramatic but safe finish is an art in itself. Loreta’s pick up techniques that are unique and unlike traditional methods partnered with her styling mastery saw her students all comment that their lash skills have jumped to the next level after her class. With the amount of exemplary feedback from the students who attended these well sought after positions in Loreta’s class there is no doubt Otto and Loreta plan for future Australian tours to help Australian lash artists improve their skills to flawless standards.

flawlesslashesbyloreta.com

Lash Inc Australasia - 3

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Spotlight on

Lashes Melbourne

by Trina Carter

I’m Trina Carter and I own Lashes Melbourne in Glen Waverley, Victoria. I first learned about lash extensions back in 2009 when my spray tan technician told me she’d booked in to have her first set done. Naturally, I immediately booked in for my first set as well and even though they were upside down (not joking) - I was in love.

I learned volume application in 2014, hired another contractor and taught her my principles, and it’s all grown from there. I’m also proud to contribute to ANZEI as a founding board member, working towards bringing change to the industry standards.

That year, I had my fair share of lash disasters which had me googling away trying to learn about what to look for in a technician - which somehow led to me enrolling in a course! From the second I picked up my tweezers I was hooked on the world of Eyelash Extensions and it became my passion.

It still feels like yesterday I was in my bedroom salon taking what work I could get. I thought I’d be in the corporate world forever, feeling unfulfilled and I never imagined that the decision to do a From my little sister’s old bedroom at my parents’ place, I quickly built up course would bring me here. I now a regular clientele. At the time, there was a huge gap in the market for lash have a thriving salon, an amazing extensions so the demand for appointments was huge, but I was so slow, team of four, two beautiful kids and my skill level couldn't keep up - I knew that had to change. and the ability to work the hours that work best for me and I Fortunately for my lash career, my job as a legal secretary wasn’t engaging absolutely love what I do. and my boss travelled a lot, so I went in early and spent the spare time at work researching eyelash extensions. I’ve always been an eager learner Looking back over the past 8 years, and have lost count of the number of courses I’ve done now, but my second I’ve learned that it’s always going course was the turning point for me - I was able to see where I was going to be ok. I’ve lost clients in bulk wrong and my application improved dramatically, so did the number of more than once - and I’ve gone clients I could see. through some awful experiences that have worked out for the better. At the end of 2010 I moved out of my parents and lost every single client. It all works out just fine. I try not I had the safety net of my other job, so I hadn’t considered the impact on to let fear of what may happen stop me from pursuing anything, because I my business. I took the opportunity to re-brand as Lashes Melbourne and know if I set my mind to it and commit, I’ll work to achieve it. slowly built my business up again alongside my full-time job. Over the next few years, I changed jobs so that I could work part time as an Executive If you’ve read my whole story, thank you, I hope something in it has Assistant and I also started work at a popular lash salon to grow my skills inspired you to create a business that you love too. further. With so much on my plate I was burning out and was diagnosed with high blood pressure. Being so young, the doctors put it down to stress, but I wasn’t ready to make a lifestyle change until I found out I was pregnant in 2013. I finally decided to look after myself and enjoy my pregnancy, so I quit everything except for whatever work I got through my lash business. Little did I know, within a month I would go from 20 hours of lashing a week to 50 hours. Not wanting to have my clients disappear again, I hired a contractor and converted my garage space to a studio so that my business didn’t move, and my clients had someone to see while I was on leave. As soon as I went on leave, I lost about half of my clients - but it kept momentum. I believe the foundation of a good employee starts with who they are as a person and how that fits with your salons values. I now hire staff based on that and not their skill level and never out of desperation.

Lash Inc Australasia - 5

Lash Heroes

Local

by Briony Cole, Bask Skin & Beauty

Briony Cole is shaving her head to raise money for the Leukaemia Foundation on 18 March 2018. Here’s why and how you can help! My friends and family will agree when I say I’ve had a fair few different hairstyles over the years. But going bald is not one I’ve tried yet, and I have to say, I’m a teensy bit nervous. The idea of shaving my head might be seen as bold or brave, and working in the beauty industry, not something you see therapists do very often. I’m hoping my clients understand! But every time I hear or see advertising for the World’s Greatest Shave I think to myself - I think I’d like to do that one year. Well, this is my year. I’ve been wanting to play a part in raising money for charity and decided this is something I could do to help make a difference, not only for the lives of those diagnosed but also their families. When I hear of people going through the ordeal of blood cancer, or any cancer really, particularly when they are children with their whole lives ahead of them, I feel a sense of helplessness and compassion. I decided that this year I wanted to do something about it. Shaving my head won’t cure blood cancer, but it will go some small way to raising further awareness of this terrible disease and raise funds for continued research and support for everyone involved. Hairstyles are a very personal thing - a way to demonstrate your individuality or identity. Losing hair during cancer treatment is often a very emotional experience and I’ve seen the loss of hair reflected in loss of self-worth. I hope that shaving my head is a sign of solidarity with those undergoing My mission is to help people and their families through treatments and treatment. I’m hoping to be one of the many people participating in the remind them that being bald is still beautiful. That we are not defined by World’s Greatest Shave to show those suffering from blood cancers, that what we look like on the outside or by what the media tells us is beautiful. they are not alone, and that they are still beautiful whether they’ve got hair or not. I am hosting a fundraising brunch at Bazaar Buffet restaurant at QT Hotel in Surfers Paradise on Sunday 18 March 2018 and hope to raise money for the Leukaemia Foundation. On the day I’ll be running raffles with some amazing prizes up for grabs. This is also the day I will have my head shaved. I’d love to use my position in the lash and brow industry to reach out to you all. If you’re located in or around South East Queensland I’d love to see you at QT Hotel to watch my head get shaved and participate in the fundraising activities on the day. Brunch at Bazaar buffet restaurant runs from 11:30am - 2:30pm and then I’m scheduled to shave on the lawn area by the hotel lobby after that. For more information, follow my salon Bask Skin and Beauty on Facebook.

Briony x

Do you know a local lash hero? Contact us to tell us about them lashinc@enchantedspa.com.au

6 - Lash Inc Australasia

The Men of the

Australasian Lash

Industry

In an industry that is largely led and run by women, you might not hear much about men in the lash business. But they are out there! We reached out to men who love lashes just as much as we do and those who responded make for an interesting line-up with diverse backgrounds. We hope you enjoy reading about what made them enter the lash world, their personal take on lash extensions and how they are making their mark in the Australasian Lash Industry.

Lash Inc Australasia - 7

Brent Derepas, Alchemy Suite

What is your involvement in the Lash industry?

I believe most of the general public (even a fair proportion of current lash clients out there) don’t actually understand what lashes should Primarily, I am the owner/operator of the I later discovered she was much more like Ursula look and feel like. Too often, the whole industry Volume-Exclusive Lash and Brow studio, from The Little Mermaid than Wonder Woman, is a baby in the discarded bathwater. After a Alchemy Suite. but either way, to this day I still think Lash bad experience (I’m looking at you, Susan from Extensions are still a little bit of real-life magic. Gumtree) too many people spread the myth that What other work have you done? Lash Extensions are damaging, painful and What’s your background? What made you enter the lash uncomfortable - rather than realizing the $30, industry? 45-minute set they purchased was the REAL I started out studying Nuclear Medicine after problem. graduating high school for two years before It was originally by necessity but quickly completely switching degrees (much to my evolved into a full-blown fixation with the To put this in perspective with a parallel parent’s shock and anguish) to complete a transformational power – both physically and industry, a hairdresser will get blamed for a Bachelor of Journalism with a Fashion Business psychologically – of a great set of lashes. bad cut or colour – not the actual service itself. major. I consequently experimented with being People seem to have a good gauge that there are a TV Reporter with Channel 10 News for a brief What did you first think when you good and bad hairdressers out there, but to a lot stint straight after graduation before moving entered the lash industry? of people, Lash Extensions seems to be viewed across to Westfield where I worked as a national as an operational service (like a mechanic, bookSenior Stylist for over a decade. I honestly thought it was FAR more organised keeper or electrician), rather than a variable art and regulated than what it is. For an industry form similar to that of a florist, chef or musician. After I left Westfield, I then transitioned into that can cause permanent, non-repairable the Higher Education sector with Melbourne damage to your eyeball, I was pretty shocked to What advice can you give to other men University in their Business Intelligence find out the truth. in the industry? department to settle into the monotonous, longburn of a stable corporate career. One year later, Do you think you get treated differently Learn, be kind, and most importantly, just I was so over the 9-5 grind and suffering with bi- because you are male? be yourself - you’ll turn any haters into daily PTR (Public Transport Rage) I surprisingly congratulators in no time*. purchased half of a struggling, interstate salon. All the time, but I’ve always seemed to work The rest, as they say, is history. in Female dominated industries so I didn’t *this advice goes for ANYONE new, of ANY really find it was too much of a culture shock gender identity. Do you have another job? for me. People are people. Its 2018. If you are letting someone’s gender identity inform your Do you have any advice for our Nope, this is it. Sorry Mum. perception of them being able to succeed in readers? a certain industry or job, all I have to say is, When did you first find out about lash “deuces.” Be your authentic self, as often as you can.

extensions and what did you think?

I was flabbergasted (as I’m pretty sure most males are) at the thought of balancing a hair on top of another hair. Not just once, but multiple times per client. It was the MOST extraordinary

8 - Lash Inc Australasia

thing I had ever heard! I seriously thought my friend who did them was wonder woman!

Is there anything you can see that can be improved? After industry regulation, community awareness is the biggest battle as far as I can see.

Chris Haworth, Lash Vision Academy

What is your involvement in the Lash What made you enter the lash Is there anything you can see that can industry? industry? be improved? Right now, I guess you could say the co-owner of Lash Vision Academy.

What other work have you done? What’s your background? As far as lashing goes before I met Kimberley I didn’t even realise you could do that with your lashes. Lol

Do you have another job? I have always been a tradie. At the moment I am running my own roof tiling company

I really wanted to be a part of Kimberley’s passion and as soon as I met everyone at the 1st Lash Vision it was easy to see why. There are so many good people that have the same passion as she does, it’s so much more than just a job to a lot of people in the industry.

Everything that I can see in regards to moving forward as an industry is well under way in terms of education on the products you use as well as the people you're involved with, realising that you're in this together has been a major leap forward from where I perceived the industry to be only a few short years back.

What did you first think when you entered the lash industry? What advice can you give to other men in the industry? It’s such a tight knit industry I’m just glad I can help in whatever way I can whether its manning the front desk at Lash Vision Melbourne or laying on a table for hours on end so Kimberley can get her creative on.

When did you first find out about lash extensions and what did you think? Do you think you get treated differently because you are male? I found out about the lash industry just over 6 years ago when I met my now wife Kimberley, I don’t think I get treated differently. Everyone my 1st impression when she told me what she in the industry that I have come across has been does was firstly wow I didn’t know people even fantastic. did that! But it wasn't long before I realised the passion and precision it took to be a lasher.

Listen to your wife.....haha

Do you have any advice for our readers? I can only talk from my circumstance and perspective and that is believe in yourself, if you believe in yourself anything is possible. Mistakes are the best thing for growing yourself and your skill in whatever trade you are in. Nobody starts a career perfect. If you don’t make mistakes, it’s hard to learn and progress. Also, whether you're a husband or wife just show your partner support, it’s easy to take for granted how much your opinions matter.

Lash Inc Australasia - 9

Derik Hayes, Locks Lash

What is your involvement in the Lash When did you first find out about lash industry? extensions and what did you think? I’m the co-owner of Locks Lash. We are Australia’s sweetheart when it comes to lash extension supplies and training. I deliver training in classic extensions, volume lashes and lash lifting.

What other work have you done? What’s your background? I come from a background of counselling, dealing with interpersonal relationships and goals oriented success seminars. That’s corporate speak for I really like people and love helping them out with their issues. Do you have another job? Does having a whole bunch of swag count?

What do you do day to day?

Ok, wait. You guys take tiny little eyelashes and glue them one by one onto real eyelashes? And people pay for this? It takes how long?!?

What made you enter the lash industry? Got dragged into it by my wife. We had a few salons around town, but then as Locks Lash grew she needed some help, so I got trained in lashes, and because of my extensive video game experience, turned out I was pretty good at lashes. I really like people, so it was a perfect fit really.

Is there anything you can see that can be improved? I think we as a group sometimes get too serious about our trade and profession. The whole idea is to make women hotter. It’s art! Treat it like art, and suddenly you can enjoy every client, not just the ones with “perfect lashes”. Stay updated with new techniques and tools, and have fun with it!

What advice can you give to other men in the industry? Just do you bro.

What did you first think when you entered the lash industry? Do you have any advice for our readers?

I crack lots of jokes, updating our website, coming Who would’ve known this whole WORLD up with new jokes for our cafe in Melbourne, existed! answer emails, get on a plane to somewhere and do some training, clean out strips of lashes from Do you think you get treated differently weird places (why do I have lashes in my shoes?) because you are male? I honestly think I get taken more seriously. If it’s some dude up there teaching, he must know

10 - Lash Inc Australasia

his stuff. He’s definitely not in it for the free lash extensions. (Not judging if there’s any dudes getting them done…)

Have fun, stay connected, ask questions. You can call us any time and we’ll help you with whatever problems you have, big or small.

Jeff Crichton, Lashia Megastore

What is your involvement in the Lash When did you first find out about lash industry? extensions and what did you think? I am the purchasing and logistics manager for Lashiamegastore.com.au

What other work have you done? What’s your background? I am a Qualified Chef. So for about 20 years I have worked in a variety of roles all the way up to Executive Chef. In a really interesting way both running an online store and being an Executive Chef are very similar. As a Chef my job was to seek out the best products at the best possible prices and to deliver it to satisfied customers and that principal is the same with Lashiamegastore.

Do you have another job? No, being a husband and father of 2 and running a busy online store is more than enough for me.

What do you do day to day? Well I am actually really fortunate to be able to say that I’m a really involved dad. I do the usual things like make breakfast, lunch and dinner for the family, get the kids ready for school, school drop off and pick up and manage Lashiamegastore in between.

When my wife Mimmi said to me back in 2006 “I’m going to start an Eyelash Extensions Business with my Mother” I think I buckled over in laughter and said something like “that’s the craziest thing I’ve ever heard, that’s never gonna work”, Wow was I wrong.

What made you enter the lash industry? The webshop was the brainchild of my mother in law Ebba, she was selling some glue and single lashes here and there from her makeshift office/ studio set up in a downstairs bedroom. As Ebba and Mimmi started getting more clients on a regular basis the word started to spread about how good Eyelash Extensions look and feel. Both Mimmi and Ebba were soon fully booked out and needed someone to help packing and sending orders so I reluctantly agreed to help. Soon after, Lashiamegastore was born and the timing was incredible as we had just had our second child and I was able to quit my job working very long hours as a chef and help my wife with the business and more importantly help out at home.

What did you first think when you entered the lash industry?

extensions products and everything was new. I mean I had to work out how to do this and quickly. First, I had to learn how to create and operate an online store and I could barely even use a computer. Then, to simplify it, I had to figure out what lash artists needed and where to get it from.

Do you think you get treated differently because you are male? Not from the women but my mates have always given me a bit of shit about it, lol.

Is there anything you can see that can be improved? As I only run an online store I’ll leave this question to lash artists.

What advice can you give to other men in the industry? Always be kind to the women in your life.

Do you have any advice for our readers? If you want to get the most out of this industry I would advise lash artists to attend conferences like Lash Bash on the Gold Coast or Lash Vision in Melbourne. The knowledge you will gain from these events is mind blowing.

I was really excited because we were one of the first to run online store just for eyelash

Lash Inc Australasia - 11

Matt Kennedy, Lady Lash Australia/Lash Game

What is your involvement in the Lash Industry? I’m the Operations Manager for Lady Lash Australia, and Products Manager for Lash Game. I’ve been in the background of Lady Lash for about 7 years now. I know way more about eyelashes and beauty stuff than I ever intended to…

about them as she’d just started doing them. I was fascinated with what the process actually involved.

been told to never wash their lashes, and they’ve had irritations, bad retention and all sorts of issues. Keeping things clean and hygienic is so important.

What made you enter the lash industry? What advice can you give to other men in the industry? Charlotte. (happy wife, happy life!)

Support the women in the industry because they really do work incredibly hard. It’s not an easy industry to be in, is highly competitive, and clients do seem to have higher expectations I was impressed with the detail and care that than most other beauty services. As for men I spent about 15 years in the hospitality industry, goes into it. It’s kind of like microsurgery for becoming lash artists, I think that’s wonderful as a chef and restaurant manager. I also have a lashes and very skilled, you can’t just throw and I don’t see why being male should be a background in web design and online marketing. them on (well some places do unfortunately). barrier. I hope more men do enter the industry. I did a few years in construction, which Also, I was trying to impress my now-wife so I surprisingly, has come in handy for odd jobs probably feigned interest a little bit. Too late now Also, be prepared to be told; “Well, you’re not around the salon. though! really the target market” on every suggestion you make that the women you work with don’t Do you have another job? Do you think you get treated differently like!

What did you first think when you What other work have you done/ entered the lash industry? what’s your background?

because you are male?

Not anymore. The amount of work that goes into running the business and being open 7 days a week doesn’t leave time for that, but I do enjoy this more than my previous roles.

What do you do day to day?

If you’re busy working hard and devoted to building your business, you won’t have time to worry about what anyone else is doing in theirs. The times I’ve had to stand in as receptionist, The more time you invest in worrying about what clients do get a big shock coming into the salon. I anyone else is doing, the less time and energy just pretend I’m there to fix the computer. you have for your own business.

It varies hugely! A day may start with dealing with our suppliers or our designer to go through designs for packaging, website stuff or marketing. Is there anything you think that can be I could be doing minor renovations on one of improved? the salons, or building or repairing something. Fixing computers, Internet problems, anything There’s always something that can be improved, technical. Then there’s payroll and general but one of the things that I really like is the way accounting. everyone seems keen to help each other and improve the industry.

When did you first find out about lash extensions and what did you think?

It was about 8 or 9 years ago when I met Charlotte (my wife and now business partner). She told me

12 - Lash Inc Australasia

Do you any advice for our readers?

Not really. Originally, I was a bit of a novelty in the salon, as people don’t really expect to see a man. My friends still find it quite amusing.

I think educating consumers properly is important, and possibly something that could be improved industry-wide. Often, we have clients that come in from elsewhere that have

Although I don’t do lashes, I spend a lot of time (most of my time haha) listening to Charlotte talk about lashes, so I would say to be upfront with your clients, try to manage their expectations, and don’t let the odd few who have outrageous/ unrealistic expectations ruin the week for you. Be firm, be professional, and try to provide as much information as possible, and hopefully they will become better, more educated clients. And of course, be nice to men in the industry!

Otto Mitter, Ex-Import Niche Products

What is your involvement in the Lash What do you do day to day? industry? I’m the Managing Director of Ex-Import which manufacturers Elleebana and co-produces the Belmacil Lash & Brow tinting system. I’m very fortunate to travel around the world to beauty events and conferences as a guest speaker and educator.

I’m the busiest I have ever been in my life with the day to day running of our company. Some days I wear a few hats, planning future projects for our worldwide distributors, product research & development, and a lot of touring globally for conferences and beauty events.

and learn from the world’s best lash masters and I’m lucky enough to call them personal friends.

Do you think you get treated differently because you are male? If anything, I think I get quite a bit of respect from the girls as they think good on you for having a go in an industry that is pretty much dominated by women.

When did you first find out about lash What other work have you done? extensions and what did you think? What’s your background? Is there anything you can see that can My family was one of the first to start importing be improved?

I was pretty much born and bred in the beauty industry. As I grew up I was always in and out of salons and when my mother started a very successful beauty college, I was surrounded by amazing educators and influential people. After I finished high school I wasn’t sure what I wanted to do, mum suggested study at her college and since I had a creative side I decided to obtain my Cert IV in Make up and some modules of the Diploma of Beauty. I wanted to get into advanced special FX make up for film, so I completed my studies and did a few gigs, but after a while I decided “Make up” wasn’t for me. I obtained my Diploma in Business, did the odd job here and there in hospitality until the creative urge took over again and I became a full-time musician! I then went on to work in event management, with a lot of varying roles.

Do you have another job? I have my hands pretty full running this amazing company of ours! Although I am currently doing further studies in Advanced Cosmetic Science and Personal Care Formulation!

eyelash extensions into Australia around 16 years ago. I remember there was a huge buzz about this new service “eyelash grafting”. 7 years ago, I started getting interested in seriously learning the art of applying lashes and discovered a newfound respect for the application process.

What made you enter the lash industry? I can really thank my family for this one. Our company was very successful in Australia, but after I was appointed Managing Director 10 years ago I was able to grow the company ten-fold. My creative side has always drawn me towards lashes and brows. It’s that instant gratification, because you can sit back and see the work you have done and appreciate it straight away.

People are always trying to develop better products and education, and technology is allowing us to do many things that weren’t possible 10 years ago. Yes, there could be better training, more support or improvements in products or industry standards, but we are always evolving and improving in some way.

What advice can you give to other men in the industry? Don’t drink beer before you do lashes and groom your beard regularly! Haha in all seriousness there are some great opportunities for you, treat everyone you work with respectfully, keep trying to learn and evolve, but ultimately do what you enjoy doing.

What did you first think when you Do you have any advice for our entered the lash industry? readers? There have been a few occasions where I have asked myself “why do I do this? Why don’t I have a job building houses or fixing cars or some kind of blokey trade?” At the end of the day it has been an amazing career and I get to work alongside

Keep supporting industry publications, I love being able to pick up a magazine and flick through a real book and look at amazing pictures of applications or read articles. Continue your education and enjoy unlocking your full potential.

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Paul Leeman, Natural Lash Beautique

What is your involvement in the Lash industry?

I love to get out on the open road and ride my motorbike with my mates.

I work with my wife in our business, Natural Lash Beautique. Some of my roles include cash f low management, writing to suppliers and clients, tax preparation, collecting salon supplies as well as general cleaning duties.

When did you first find out about lash extensions and what did you think?

What other work have you done? What’s your background? I started in the Building trade as a Bricklayer and Sub-contractor. After 13 years it was time for a change, so I embarked on a sales career selling monitored alarm systems and roller shutters. After 2 1/2 years I decided to give retail sales a go and joined an electrical retail franchise. In time I made my way to a management position where I was able to learn more about the skills needed in running, managing and building a business.

Do you have another job? I operate a small Vending Machine Business we started not long after moving to Geraldton. Originally Kathryn was servicing vending machines by herself while I worked at the retail store. As her Lash business gained momentum it became hard for her to manage both, so I resigned and took over the vending machine operation.

What do you do day to day?

It was 2006 when Kathryn approached me about having training. I had heard of hair extensions before but never lash extensions. I remember asking, “who on earth would pay to get that done?” Lets just say I am a lot wiser now.

What made you enter the lash industry? Basically I followed Kathryn. I don’t have the patience to become a lash technician. I prefer to stick to sales and marketing which is my strength and play a supportive role to Kathryn, so she can concentrate on what she loves and does best.

What did you first think when you entered the lash industry? Kathryn introduced lash extensions to her Gel Nail business in Perth approximately 2 years before we moved to Geraldton. When she wanted to start a Lash Exclusive business I was extremely sceptical. My first thought was, “this is a working town. The majority of people here wear fluoro safety gear all year round. I don’t think you will get enough clientele to only offer lash extensions. You are going to have to include other beauty treatments as well.” Boy was I wrong.

Housework and working on my e-commerce store. I make sure things are ready for Kathryn’s Do you think you get treated differently first client to arrive, then I take care of emails, because you are male? orders, product research, marketing etc. I also take care of the family and home. When I have had dealings with clients they have been impressed with the way I support Kathryn.

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I have had to go in to bat for her on a couple of occasions where suppliers have not done the right thing. I’d like to think I have the respect of those I’ve dealt with even if they don’t personally like me.

Is there anything you can see that can be improved? I would like to see stricter standards and policing of salons, as well as within the training arena. I am not saying that trainers are not doing a good job, I just feel that students are being graduated when some of them could use more tuition or practice before working unsupervised on paying clients.

What advice can you give to other men in the industry? Know your strengths and those of your partner and staff. This is a ‘feel good’ industry so make sure your presence makes those around you feel good about themselves, whether they be clients or those you work with. Enjoy what you do.

Do you have any advice for our readers? To employees: Treat your job and your clients as if you work for yourself. Build good relationships with your clients, boss and fellow employees. To salon owners: Look at your business objectively. If you are not happy where your business is at, then admit that it is where it is now due to the actions you have taken thus far. You can change course and if you don’t know how, then get some help.

Sean Harris, Enchanted SPA

What is your involvement in the Lash industry?

dinner etc. I also play golf once or twice a week if I can.

wealth of knowledge, so it would be hard not to pick up things along the way.

I am a Director and co-owner of Enchanted SPA. When did you first find out about lash I’m heavily involved in all aspects of the business extensions and what did you think? except the teaching. I know a lot more about lashes than I ever thought I’d care to admit! When lashes burst onto the scene in England Kelly was on the first available course in London, What other work have you done? so I’ve been around lashes for over eleven years What’s your background? (since we met). I never would have thought the industry would get this big this quick. If the Like many people, I’ve have had lots of jobs economy was about to crash women would especially the early days after leaving school. always still get their beauty treatments done. It’s At nineteen I started an apprenticeship in a great industry to be involved in. fabrication and welding in a navy dockyard in the south coast of England. After leaving there What made you enter the lash I went on to site and workshop fabrication for industry? other companies and travelled across the UK. Then I started my own company and after four Kelly Storer. years we moved to Perth. I spent fours years running a workshop here before finally after two What did you first think when you years of persuasion from Kelly I left to work on entered the lash industry? Enchanted SPA. It was easily the best decision I ever made. We now have a perfect work/family Being a predominately women only industry, balance. I first thought wow there is going to be some serious bitchiness going on in here. I have Do you have another job? noticed that this is the case in some respects, but I’ve also noticed how amazing some of the Not technically another job but I split my time industry people are and I’m so proud that Kelly at work and taking care of the home and kids, is one of them. a little more than Kelly can as she doesn’t have enough hours in a day ever. I try and make other Do you think you get treated differently parts of life easier for her, so she can concentrate because you are male? on the business. No not really. To be fair I think I surprise some What do you do day to day? people with how much I know so it is quite funny to me when I see or hear people’s reactions. I I do the school run then into work. I spend about have been around Kelly for eleven years with her five hours at work then home to get kids, cook

Is there anything you can see that can be improved? Yeah, in all industries especially relatively new ones like lashes there are always going to be improvements that need to be made. I believe a lot needs to be improved in regulating training and lash salons as some of the training and treatments I’ve seen evidence of is horrendous. Things are getting better, but there is still a long way to go.

What advice can you give to other men in the industry? Get out while you still can lol. On a serious note I’ve not been in a situation yet where I have needed to. Many of the men I know are involved in this business due to their wives/girlfriends, so I would say to any man support her with everything you can as it may repay you better than you could ever imagine.

Do you have any advice for our readers? Train with the best, learn from the best and constantly educate yourselves in any way possible such as industry magazines, forums, Facebook groups, up skilling by taking additional courses, taking advantage of opportunities where companies are hosting internationals etc. In such a fast-paced industry don’t get left behind.

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Stuart Maney, Just Lashes

What is your involvement in the Lash When did you first find out about lash industry? extensions and what did you think? I am the proud husband of Aleena Maney who is the owner of Just Lashes. Aleena trained me in her methods about 2 years ago and I have been doing lashes on clients full time since.

here”, “what are my friends and family going to think”, especially as I am one of 3 brothers and come from a military background. I just decided When Aleena started with Just Lashes in 2010, not to care what anyone thought, I would call the she was so passionate from the beginning. I shots and own it. would help promote by talking to women I would meet when installing their Foxtel haha. Do you think you get treated differently

What other work have you done? What made you enter the lash What’s your background? industry? I was a Navy Clearance Diver and qualified in under water construction. I then worked in low volt cabling as a Foxtel technician/installer. I never thought in a million years I would ever get into the beauty industry!

Do you have another job? No, lashes are my full-time job. I work 5 days at a week at our Newcastle salon.

What do you do day to day?

In the beginning yes and it went both ways. Some clients loved that I was doing lashes and others thought it was unusual. I just stayed confident, I was good at lashes and that’s all that mattered, now I am a well-respected and highly requested lash specialist.

The first (and only) time I let Aleena apply lashes to me was in Las Vegas when she competed in Lash Wars in 2015 and I was her model. I am a very masculine bloke so I was very reluctant and felt embarrassed just being there. But once I got inside the venue I saw for myself how many men, Is there anything you can see that can including husband and wife teams were in the be improved? beauty industry. I needed a career change and Aleena needed help with the business. What Just the bad lashes that keep happening. started out as a funny idea, turned into being a serious discussion. The intent was for me to learn What advice can you give to other men lashes to be able to understand the concept and in the industry? for me to help Aleena with higher level strategies, however I haven’t stopped lashing and I actually It’s good to have someone to talk to, especially really love it. over a beer.

I am booked out back to back with lash clients every day, between that I’m helping with the operations of the salon, booking in clients, cleaning the salon. At night I am helping with What did you first think when you stock and inventory at the HQ warehouse. When entered the lash industry? we hire new team members or franchisees, I occasionally help Aleena with training. I felt very awkward and out of place, a lot of discomfort especially inside the salon. I kept thinking things such as “I’m not supposed to be

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because you are male?

Do you have any advice for our readers? Tell your husbands to get on it! Invite them to lash conferences and events.

Lash

Competition NZ

2017 — Corrected Placements Unfortunately we were given the wrong details for the competition results in the last issue. The competition organisers send their apologies.

Corrected placements: Chelsey Briggs — Creative Beauty by Chels — 2nd place Creative Culture Hope Hill — Lash Suite 42 — 3rd place Creative Culture

Chelsey Briggs

Hope Hill

— Creative Beauty by Chels — 2nd place Creative Culture

— Lash Suite 42 — 3rd place Creative Culture

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The Magnificent

Miranda Tarpey

comes to Australia by Tarryn Gill

In November 2017, Australia was blessed with the arrival of another Lash Master, Miranda Tarpey, CEO and Founder of the UK Lash Institute. Miranda is one of the UK’s top master educators and mentors in the lash industry, with a career in the beauty sector spanning 20 years.

As creator of the Mega Volume technique Mirror Link now used worldwide, Miranda’s expertise is undisputed. Constantly searching for pioneering new and evolving lash skills and techniques, Miranda is author of many lash programs and books and is creator of the Volumetric Calculator app used around the world for volume and mega volume lashes. No wonder people got a bit excited at her training in Australia! Hannah Hassan from Rapunzel HQ hosted Miranda for Mega Volume training over two days in Melbourne, with Enchanted SPA hosting a Mega Volume AND Fantasy Workshop over three days in Perth.

Mega Volume Training – Rapunzel HQ, Melbourne Reviews Social Media has certainly changed the Lash industry allowing us to follow Lash Masters where ever they are in the world. Miranda Tarpey has been one of my biggest role models and inspirations. So as you can imagine I was both ecstatic and honoured when she accepted my invitation to come to Melbourne, Australia to teach her Mega Volume class. I not only had the pleasure of hosting, but I was also a student alongside five other amazingly talented Lash stylists from Melbourne. Training was a two-day exclusive tailor made class. One of the things that I loved about Miranda’s training is that she likes to keep her classes small. She went around to each student individually and spent as much time as we needed to ensure that we would become true masters.

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Mega Volume and Fantasy Workshop – Enchanted SPA, Perth Reviews I have always had a passion for lashing and have been creating lashes for around 7 years now worldwide. I heard Miranda Tarpey was running a workshop in Australia. I immediately knew I wanted to be a part of this as although I keep up to date with current trends in the lash industry, including Russian, I know there is always something knew on the horizon and it’s always good to stretch yourself!

Hosting and training with Miranda was certainly the highlight of 2017 for me. As the quote says “An investment in knowledge pays the best interest” Thank you to Miranda and Gabriella for making the very long trip down under. Your expertise, dedication, knowledge, and commitment to the lash industry has shone through. Hannah Hassan, RapunzelHQ Anyone that follows Miranda Tarpey’s career on social media and the UK Lash Institute will know that she is up there with the best of the best. I was extremely excited when I heard she was coming to Melbourne and jumped at the opportunity to train with her. Miranda’s training was exceptional. It was a really jam packed two days and exceeded all expectations I had. It was a small intimate group, so the training was very friendly and comfortable, which played to my learning style. Having been in the industry for a while I wasn’t sure how much new information I would walk away with but was blown away with it all. The theory part was so in depth and expanded on information I had just known as correct but hadn’t necessarily known the why. Miranda’s training style is flawless, I was engaged and obsessed from start to finish. Day two was the practical and putting all we had learnt into action on our models. One of my favourite things about these couple of days is that Miranda had time for each and every one of us. We are all on our own journey and have our own strengths and weaknesses, so Miranda was able to give us all one to one time to push us and make us individually the best we can be. I walked away from the training with so much excitement to implement these new skills and knowledge into my business and cannot thank Miranda enough! It was honestly great, hands down my favourite training of my career so far. Jessie Griffith, Australian Lash Academy

This course fulfilled all my expectations and more… I discovered I had an I unknown flair for fantasy lashes which were amazing! It was good to meet other lash technicians in my area too and am now being encouraged by my clients to test my new skills further at competition level which I am looking forward to. People should always look at improving their skills as the lash industry is ever changing. It’s all about technique and serving your clients to the highest standard! Abby Rogers, Lash Links

The Enchanted Experience II I am super excited! Why? Because I am a self-confessed lash nerd plus I also very much love all things artistic and creative. Lashes and Art… What on Earth could possibly be better than to combine the two? Welcome to Mega volume and Fantasy Lash Art. We are extremely lucky here in Perth, Western Australia to have many dedicated lash professionals that are committed to delivering top quality training of international standard. Kelly Storer the Director of Enchanted SPA Joondalup must be one of the most passionate women I have met, for bringing talent beyond measure within our reach within the lash industry. She also promotes a very real sense of sisterhood which is so inspiring. So… I made the commitment and booked myself in for the most comprehensive training I have attended in my lash career of 5 years, which is also quite possibly the biggest outlay in my education of all things lashes so far and I know not one single thing about its presenter! Which is quite outrageous, I know right? Especially considering the wealth of experience and knowledge I am about to meet: 20 plus years in Beauty, Multi Award winning, Judge, Author, Journalist, Educator, International guest conference speaker, pioneer of skill and technique, app creator… and so the list goes on (Ok so maybe I’m not nearly as lash nerdy as I originally believed I might have been). My apologies to the very talented and beautiful Miranda Tarpey CEO and founder of The Lash institute UK, accompanied by her gorgeous daughter Gabriella who was the life of the party and well-loved entertainment.

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Day 1 The theory of Mega volume. We were taken back to the basics of fanning in the various techniques. Of course, we all have our own favourite methods combined with our very sacred tweezer stash. We then get to the task of what works best in mega volume to create safe and responsible lashing; achieving volume without damaging our client’s natural lashes. Miranda’s Volume lash calculator app was a very useful tool during the day. We were talked through various techniques, the benefits of the mirror link, Adhesives in ideal use situations, lash layers and extension curls to suit mega volume. The importance of mapping all lash clients and why it is imperative to achieving the perfect top line. As we were an intimate group of 6 lash artists; Verlie, Emelee, Tracy, Abby, Tanika and myself we each received ample personal assistance to grasp the varied applications. The theme ‘Cats the musical’ was revealed at the end of the day, leaving us all dreaming of what would await us in the morning…

Day 2 All things that glitter equals fantasy lash art heaven! Walking in to every inner artists’ dream the following day, eyes and minds were boggling at the sight of the conference room, Glitter, feathers, sequins, diamantes, paint, stencils and the massive array of crafty things to play with and create were all at our finger tips. Using what she had provided Miranda walked us through various techniques to decorate our lashes for fantasy lash art, where you really are only limited by your own creativity. As we worked Miranda discussed the importance of theme, preparation, model, preparation and colour choices to achieve her award-winning lash competition formula.

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The biggest piece of advice I took away from this day was “Take your time” when entering lash competitions; do not rush your entry! We do what we love, right? I know this is certainly true for many of the lash artists I have met so take your time and enjoy each aspect you are going to create. The judges can tell if you have just thrown your entry together for the sake of entering or if you really want to win, so give it your all!

Day 3 This is where all the hard work and headache comes together. The body paint virgins listened attentively to Miranda’s advice on how to achieve flawless colour when using different mediums to create a look. What a fabulous day! Everyone worked tirelessly to bring together all the elements of the course, creating our very own living masterpieces. The models; Bec, Indei, Chelsey, Montana, Zoe and Nicole were so patient and beautiful, and boy did it pay off, the girls looked fabulous for the photo shoot out in the alley which provided the p er fe c t backd rop for the realism of the fantasy and our characters. The attention to every little detail is what sets this 3-day learning journey above the

rest. Well-presented, thought out and even hilariously funny at times! I had a blast and came away with so much information and inspiration. An opportunity not to be missed by any Lash Artist in future Enchanted training workshops. Thanks must go to Kelly for her tireless work within the lash industry, providing the great amenities of the academy and also for her Uber Eats skills. Gabriella for her behind the scenes work and her awesome singing. All the volunteer models who braved being at the mercy of student lashers albeit experienced ones however it doesn’t feel like it when attempting to learn new skills. To all the attendees who were all fabulous to work besides, always keen to offer help to a lash sister in need and finally Miranda, you were a real inspiration and a genuinely lovely lady.

Thank you!

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Uniting the

Brow Industry

by Melanie-Jane Foley

Within our industry there is so much to share and learn. We are inspired by others and acknowledge others’ talents. Founder of BROWartistsUNITE, Melanie Jane Foley’s passion for brows is stronger than ever. Melanie Jane has experienced heartache and let downs within the industry. But Melanie feels privileged to know some amazing mentors. Firstly, Jazz Pampling. Wow her enthusiasm and passion ignited a spark within which continues to burn. Jazz invited Melanie along to a fundraiser in Sydney to unite with fellow Brow Artists Australia-wide. Raising awareness along with Amy-Jean for ‘The Alopecia Foundation’ has been amazing. BROWartistsUNITE was created from being inspired by these wonderful women. Melanie Jane decided it was time to unite and share with fellow brow sisters and brothers and increase much needed awareness and support within both the natural and cosmetic brow industries. Melanie has held two successful events both in Melbourne and Brisbane. Melbourne was a delightful intimate High Tea with special guests AmyJean, Jazz Pampling and Georgie Westley. This event consisted of 25 Australian Brow Artists. After the success of Melbourne, it was time for Melanie to travel interstate to Brisbane to the beautiful ‘Customs House’, consisting of another Glorious High Tea outside in the sun overlooking the water. The industry continued to ask for more events Australia-wide, but Melanie had a better idea. It was time to create ‘The ULTIMATE BROW CONFERENCE’ for Australia. This event will be like no other and is going to be so much bigger. The conference will feature Guest Speakers, Competitions, an exhibition and so much more. The ultimate event in networking, uniting, supporting and education. Don’t miss out. Email browartistsunite@gmail.com for more information. The Ultimate Brow Conference will be held at River’s Edge Events in Melbourne on 23 September 2018. Located in the thriving North Wharf precinct of Melbourne’s CBD, with pristine Yarra River and city surrounds sights, River’s Edge Events is best known for its spectacular views, sophisticated design and floor to ceiling glass expanses offering an abundance of natural light

ABOUT the Alopecia Foundation The Australian Alopecia Areata Foundation was founded in 2010 with the purpose of improving the lives of people living with Alopecia Areata and their families. As you may be aware our cosmetic brow industry impacts on bringing much happiness to suffers who have either sparse brows or those who have lost their brows altogether. BROWartistsUNITE continues to support the foundation. In previous events it was through donations alone but at ‘The Ultimate Brow Conference’ with special thanks to Kelly and her friends at Lash Inc, Melanie will be running a raffle for guests to win a double page feature worth an AMAZING $1600.00! ALL funds from this raffle will be donated to the foundation.

www.aaaf.org.au

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ABOUT Melanie-Jane Melanie discovered her passion for brows after a long career as a beauty therapist/nail technician and educator. Her first brow clients were two girls that only trusted her with their brows. Melanie felt that she was spending too much time for a little $10.00. There was more to brows and there was a niche in the market.

Being the founder of BROWartistsUNITE gives Brow Artists, Cosmetic Brow Tattooists and Suppliers the opportunity to inspire, support and educate bringing the industry together. BROWartistsUNITE has become well known and with this I am absolutely thrilled to announce an Annual Conference in Melbourne. Details of this event are still in a time capsule, but I am willing to unite the industry even further.

That niche is continually expanding. Melanie is now a sole operator of her busy salon ‘Browology’ located in Sunbury and a Master Trainer for Australian Lash and Brow Artists.

We also support the ‘Alpoecia Foundation’ where each event asks for guests to donate a little cash to support those with Alopecia. I would like to take this opportunity to thank my sponsors and those who support BAU. Wow! Absolutely blessed to unite with fellow Brow Artists around Australia. Brow Shop, Georgie Westley, Australian Lash and Brow Artists, Elleebana, A little about myself, I have been a brow designer for approximately 12 Amy-Jean, Jazz Pampling, Dermaventure, Li Pigments and of course Kelly years and have my Qualifications in Beauty and Training. Storer. I ventured nervously into Cosmetic Brows in 2016. Yes, I am still learning Thank you for spreading the magic of brows. Follow us on Instagram or go the art but am enjoying the ride. So much so, I noticed our industry like and invite yourself to our Facebook Group. Please note this group is only many needs a place to go to. A place of support, encouragement and ideas. for Brow Artists, Cosmetic Brow Artists, Trainers and Suppliers. Without our industry being properly regulated and the different standards, this is a must for us to grow.

With Love, Melanie Jane xxoo

ts n e s e r P ne a J e i n a Mel

This is an event you simply won’t want to miss

The Ultimate Brow Conference

GUEST SPEAKERS INDUSTRY LEADERS COMPETITIONS EXHIBITORS and so much more!

This FIRST EVER conference will Unite, Support and Educate Brow Artists Australia Wide

23RD SEPTEMBER 2018 River’s Edge Events World Trade Centre Level 1, 18-38 Siddeley St., Melbourne VIC 3000 8:30am for a 9am Start - 4pm

Tickets $198.00

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For ALL enquiries email browartistsunite@gmail.com.au

Reader Gallery Brow Bureau Georgie Westley

Mandy Jeffery

Melanie Jane Foley Kelly Storer

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www.alaba.com.au *Use coupon code ALABAMC18. Discount only applies to products & online training. Valid until 31 March 2018.

Loupe

In the

by Brent Derepas, Alchemy Suite For Lash Technicians who choose to use them, Magnification Loupes are an essential tool offering quick, cleanly isolated Lash Extensions. To be honest, they’re kind of like flying first class; once you’ve experienced it, you can never go back. For those that don’t use them, they can simply seem like Urkle-esque accessories that’ll ruin an outfit quicker than any lunch trip to an overcrowded Sushi Train. However, the right magnifier in combination with the right, high-performance lighting will improve the quality and speed of your Lash work - gaining you more clients and more time to do them in. When researching your perfect Loupe setup there are three crucial, measureable values that will determine your Loupe’s performance and will If you are new to wearing Loupes, or haven’t had much success in using be specific your individual work setup. These are the Field Depth, the Field them, you will quickly discover there is a rainbow of arrangements and Width and the Magnification. A Loupe’s Field Depth is the workable focus styles available for purchase and it can be hard to decide which one to range (the distance range a user can lean in or out from the subject without invest in. Even once you find the perfect one calibrated to your needs, it is losing focus) while the Field Width is the physical size of the visible work important to understand it will take a quick minute to feel comfortable and area when viewed at the Magnification (the ratio between the apparent size confident using them. Ultimately, the perfect Loupe will eventually meld of an object and its true size). into an inconspicuous extension of your vision, allowing you to work in complete ergonomic comfort – both visually and posture-wise. As the workable area of a lash line is inherently very concentrated, a Lash Technician will find the Loupe’s Field Width far less important to our needs than the Field Depth; both of which are inversely related to the Loupe’s Magnification factor. In the Game of Loupes, there are two main families –Through-The-Lens (TTL) Loupes and Flip Up Loupes. Simply put, a Loupe arrangement with a low Magnification will usually provide the user with a larger Field Depth (focus range) and Field Size Undoubtedly, Custom-made TTL Loupes are the Birkin’s of the professional (visible area), and vice versa. When designing or selecting your Loupe, Loupe scene. They will offer you the pinnacle in customized performance, it is crucial to make sure the focal length of your apparatus and the style and comfort; and like any Birkin worth your lash cash, they will be magnification suit your preferred work distance. custom designed and manufactured to your specific needs. Be warned though, they do also have eye-watering Birkin-like price-tags to match; If you are finding it difficult to resolve ready-to-wear options for your possibly proving excessive for even the most successful technician. specific work need, high-quality custom-made optical manufacturers will be able to provide Loupes that synchronize a wide spectrum of needs into Flip-Up Loupes on the other hand, are the TTL’s much more affordable, the best successful combination of Magnification and Field Depth for you. off-the-shelf sibling (we all have one of those we love, don’t we?) Some more advanced Flip-Ups are even able to accommodate your specific Realistically, off-the-rack Loupe models will almost always require you to optical prescription and can usually be altered by your local Optometrist. make a slight trade-off between either your ideal Magnification or Field In most cases you can simply use your everyday, single-vision contact lens Depth; but if you are having custom Loupes manufactured, a precisely prescription with Flip Up Loupes in lieu of professional customisations. measured depth-of-field range will bring you the most value from your investment.

Field Functionality

Loop the Loupe

Pretty Useful When it comes to choosing your new pair of tax-deductible Loupes, the biggest variables to consider are design, functionality and, of course, the cost. As always in life, opting for the design with the highest aesthetic appeal or lowest cost-point without careful consideration for functionality will almost always result in a disappointing experience and a waste of salon revenue. Choosing a comfortably stable, wellbalanced frame that sits securely on your face will always outperform one that simply solves your aesthetic or economic aspirations. TTL Loupe

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Flip-up Loupe

Double Vision If you decide to wear your prescription contact lenses with non-customized Flip Up Loupes, your prescription contacts will instantly become an integral part of your Loupe setup and naturally, your Loupes will not work as expected without them. Wearing your regular prescription frames in combination with a Loupe is not only inadvisable, it also clearly looks borderline crazy and could lead to dropping them right onto your client’s face mid-service – losing you clients, and certainly not improving your work. If you decide to splash out on a set of custom Loupes, it is vital to have a recent eye test before ordering them as small changes in your vision quality are often imperceptible to the naked eye. Custom-made Loupes are highly engineered to operate under specific conditions. Your corrected eye-sight is fundamental to the manufacturing process and a successful outcome.

Quasimodo Correction One of the key benefits of using a good pair of Loupes is the immediate improvement in postural alignment. Modern Lashing techniques require enhanced precision and without visual augmentation, many Lash Technicians tend to work in a hunched, uncomfortable position to see the minute detail of their client’s lash line. Even with custom-made Loupes (especially the fixed-lens TTLs) there will still be situations where a delicate balance will need to be struck between neck and eye strain to achieve the best possible head tilt and vision angle. To combat this, some premium Loupe manufacturers have inserted “prisms” into their Loupes with great success. These prism modifications bend the light waves as they pass through the Loupe’s lens before entering your eye and can functionally reduce a forward head tilt of up to 10 degrees enabling a more healthily aligned, more upright neck posture.

entering eye –again warping the precise design specifications of your Loupe.

Getting in the Loupe When you make the decision to upgrade your lash game to the next level with a shiny new set of Loupes (or even attempt to resurrect an old pair you weren’t instantly in love with), the key is to allow yourself the space and time to adjust to them properly before using them professionally. There’s no doubt your Loupe will feel unnatural to begin with, but before long you’ll wonder how you ever lashed without it.

Closing the Loop You won’t have to look very far to find a mass of Loupes out there to suit every need and budget but armed with some of your new knowledge you’ll be savvy enough to easily find the perfect pair to suit your individual setup. As with all eye related questions, your first port of call is your local Optometrist where you should have your eyes re-tested if your last exam was over twelve months ago. Even if you are up to date with your testing, you’ll be able to use the opportunity to subtlety hijack the bulk-billed appointment (in Australia) to talk about your specific needs and get some great professional recommendations of various Loupe options to best suit you and your needs. From the upper end of the spectrum of very serious, high-end TTL Loupe arrangements to the modest, acrylic-lens Flip Ups; rest assured, there is a Loupe out there to fit every style and budget. Whichever way you decide to finally go, experimenting with a few inexpensive Loupes from eBay and Amazon is never a bad idea. You never know your luck… you may even fall in love with a Loupe you don’t need to refinance your car for.

Finding Your Light It is important to understand, even after finding or designing your perfect Loupe, that environmental lighting levels will dictate your Loupe’s performance. As ambient lighting of the work space drops, our pupil’s aperture instinctively dilates to compensate for the reduced amount of physical light reaching our retina – effectively shrinking your Loupe’s calibrated focus range. If your light source is too bright or intense, while you will have access to the full Depth Field, the Rod cells in your Retina will begin to temporarily close as your pupil contracts to reduce the amount of light

Lash Inc Australasia - 27

Work It!

Work It Baby,

by Colleen Irvine, Photographer, Upstage Photography Photography has always been a great interest to me. The first photo I ever took was on my parents’ Kodak Ektralite Camera. It was 1989 and I had just turned 14. My Mums’ brothers and sisters had all been reunited after being separated 20 years beforehand and it was the first time they had all been together since then. Mum passed me her little camera and asked me to capture the moment. I remember feeling honoured to be asked to capture something so poignant, and when the photos were developed and picked up a week later from the local chemist I was surprised that these pictures I took, these small of images of my Mum and her siblings, all smiling and hugging each other, made my Mum cry. It amazed me that a small thing like a photo could stir up so much emotion in someone and from that moment on I picked up the camera at every opportunity.

My role in the lash industry is mainly as a photographer. In 2016 I was the official photographer at the Enchanted Experience in Mindarie, Western Australia, where I spent two days hanging out with some of the most extraordinarily talented lash artists in the world. These ladies created the most gorgeous works of living art, extravagant masterpieces and characters that look like they came directly out of a fairy tale. It’s always a lot of fun for me to be able to capture characters like this, and they made my job so easy.

I’ve also taken photos for a number of lash artists, creating images for competitions or marketing. I help with photography advice, Photoshop tutorials and compositing images too. Occasionally someone will need Fast forward 29 years and I run my own small photography business, help with creating the final product, or need advice on how to create their Upstage Photography. I primarily take dance photos, portraits, weddings, final vision in Photoshop. I’m always happy to help as I think it’s vital that newborns and family photos. I’m also passionate about fine art photography, your images create emotion. Emotion in photos help create a connection photography manipulation and creating visual art in Photoshop. In 2017 I with their viewer, a connection creates interest, and interest helps bring received my first Silver award with the Australian Institute of Professional in more customers. Photography, in my first attempt at the prestigious Australian Professional Photography Awards. This year I’m aiming at achieving even better Taking great photos of your lashes is essential to your business. A good results and holding my first exhibition. I’m constantly changing, evolving, photo is a great representation of your brand and is more likely to engage learning and challenging myself to be a better photographer and artist. your audience. Imagine your audience scrolling through Instagram. Will your photo catch their attention, or will they keep scrolling? First I fell into the lash industry by chance. I was talking to a good friend of impressions matter, especially in today’s visual culture. Posting a badly lit mine while she was doing my hair. She had seen my work before and knew or blurry photo speaks volumes to your potential clients. People are quick I was interested in photo manipulation, and asked me if I could quickly to judge and if your latest photos aren’t the best quality they will just scroll put together a photo for her for a new lash competition. I knew she had past. You don’t want a potential customer to lose interest, you want to grab been doing lashes for a while, but it was the first time I had heard of lash their attention. So pay close attention to what you’re posting on Instagram competitions. She had the idea and the vision of what she wanted and or Facebook and dazzle them. Stay on top of the game. Catch their eye with needed advice on how to pull it all together to make an image. In one a crisp, clear and fresh image of your latest work. afternoon, with her vision and my Photoshop skills we pulled off an award winning first image together, using photos taken with just her smart phone. Keeping all of this in mind, here are my top tips for taking photos of lashes:

28 - Lash Inc Australasia

Lighting is crucial. Not enough light and your images will be dark, grainy and muddy. Too much light and you will lose detail. Getting the light right can be difficult, so play around with available light. Open the blinds and curtains and let more sunlight in. Turn the overhead lights on. If you’re using lights when you’re lashing turn those on too. The right amount of light will ensure your images are crisp and clear.

Keep your camera still. Blurry images can be a result of camera movement. If you’re holding your camera by hand and the light is a little dark your camera will automatically compensate by letting more light in by leaving the shutter open slightly longer. This means if you’re moving, even very slightly, the camera will catch the movement in your image and that is what makes it looked blurred. Tripods are great for keeping your camera still, but if you don’t have one you can always prop your camera up on a flat, solid surface. A good heavy book is great to lean your smartphone against to keep it still while you’re taking a photo. And if you struggle to keep your phone still while you press the shutter, plug your headset in. The volume button on your headset acts as a kind of remote shutter. You won’t have to touch your phone at all.

else touch! Fingerprints, smudges, dust, they all affect the final image. And if you’re using your smartphone to take photos, think of where your phone has been. I have three kids and they all love using my phone to catch Pokémon. Ever gotten your phone back off your kids and notice that the screen feels like it was written in braille? Imagine what they’ve smeared onto the lens! Wipe the lens with a clean cloth, even your t-shirt, but never use your finger, it will just make it worse. Cleaning your lens can dramatically change the look of your image. 8.

Negative space. This is the emptiness around your subject. Having a little bit of negative space in your image will draw the audience to what IS in the image. The space will make the subject in your photo stand out. And that’s ultimately what you want. You want your lashes to stand out. Move away from your subject, just a little and include a little negative space. What angle are you shooting from? Negative space could be from a cheekbone, a forehead, or the wall behind your subject. Remember the rule of thirds? Place your lashes along one of the third lines in your grid and use negative space in one corner square. Move the negative space around along your grid until you find the spot that takes your image to the next level.

Composition. Getting your photos from ”ok” to “wow” takes a little practice, but makes it easier when you use The Rule of Thirds. Look through your viewfinder and imagine your image is cut up into thirds, both vertically and horizontally. Like a naughts and crosses grid. See where the lines meet up? Keeping your subjects on these lines creates images with a higher impact. Play around with your subject, lining it up along each of these lines until you find the spot that creates the most interest. Smartphones have settings for these so you don’t have to visualise the lines yourself. In the settings on your phone you will find these under Grid, or show grid in viewfinder. Turn them on and start playing with your subjects’ placement.

Move your model. I’ve seen so many photos of lashes taken where the 9. model is lying down, making it harder to get a good angle. Has anyone dropped their camera or phone on a client or model? I hope not. But consider moving your model, get her to sit at a table, or in front of a nice background. Ask her to lean on a table for support if she moves around too much while you’re taking the photo. Move her into nicer light by a window if it’s available. Sometimes, just moving the model off the bed and into a different location can help. Don’t be shy to ask her to move.

Shadows. This comes under lighting, but it deserves its own tip because getting the light right is very tricky. When you’re playing with the lighting it’s always nice to remember to watch where your shadows are lying. If you’re shining a light onto your model from above the eyes you can create shadows under the eyes that will make it look like your model has had a rough night. Taking notice of where the light hits your subject is super important. Is your light creating shadows across the lashes making it harder to see the lashes? Move the light around and watch where the shadows fall.

Focus. Watch your focus. Do you usually manual focus or automatic 10. KISS. This is the one rule I use in my everyday life. Keep It Simple focus on your camera? Check your images at the back of the camera Stupid! Try not to overcomplicate things. after you take the photo. Changing your focus while you’re taking your Focus on what you want to take an image of photos is much easier than trying to sharpen it in Photoshop later. and don’t include anything that will distract Getting it right in camera will take a lot of stress and worry away. If from your main idea. Keep things simple you’re using a smartphone, tap the screen anywhere to change the by singling out one strong element of your focus of the shot. This also changes the exposure level of the entire image and focus on that. image though, so be aware of that too. And my final tip. The most important tip. Have Clean your lens. I know, I know. It sounds like a bad tip, but do you fun with it! know how dirty my lens gets? Even on my DSLR that I don’t let anyone

Photoshop Express. It’s an app I use all the time on my phone. Learn how to adjust the levels in the app by playing with the exposure of your selected image, brighten the whites, play with the contrast, and soften the highlights. Editing your images, even slightly can play a huge part on how your photos are perceived. Be careful though. If you see too much white with no detail, you’ve overexposed. If you see too much black you may have used too much contrast. Just play around with it until you have the desired effect. If you’re a beginner just stick to the main three, brightness, contrast and saturation to start with. Keep checking the original file to see how different it looks and save your work in your camera gallery when it’s ready. The whole idea of this app is to just correct the levels in your image, but you don’t want to make it look unrealistic, so go easy on the filters. Save those for images of your coffee on the weekend. Oh, and always check the rules in the competitions. Does the competition say No Photoshop allowed? It’s not hard to work out which photos have been photo shopped.

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Detox by Jacinta Rokich I am a qualified nutritionist and I also have my own home - b a s e d eyelash extension business. My job as a nutritionist is to determine the healthiest diet for each individual, depending on what their needs and current health status requires. Feeling in need of a detox after the festive season? I hear you! This time of year usually brings out our silly side and we may overindulge, and drinking too much usually leads to eating too much - resulting in poor food choices. All this fun can lead to nasty hangovers and weeks of feeling sluggish, as our bodies are doing their best to recover. If you are still feeling sluggish after the silly season, itâ&#x20AC;&#x2122;s very likely that you are in need of some anti-inflammatory nutrients, antioxidants and electrolytes to help you to balance and restore. This simple smoothie recipe will provide all of this, plus tastes delicious!

Reader Gallery - Lash Lift Legends

Kimberley Haworth

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Simply blend the following ingredients with a few ice cubes: GG 1 teaspoon coconut oil - to aid in brain function GG 1 tablespoon Greek yoghurt - to provide probiotics for digestive balance, and tryptophan to boost mood GG 1 tablespoon chia seeds - contains ALA omega 3 fatty acids, which reduce inflammation GG Handful of spinach which contains B vitamins and vitamin C, which can help reduce hangover symptoms GG 1 tablespoon pumpkin seeds - contains zinc GG 1 small banana - contains potassium for electrolyte balance GG 1/2 cup blueberries & raspberries - contains powerful antioxidants and fibre, to keep things moving! GG 1 cup coconut water/milk - restore electrolyte balance GG Honey & cinnamon - boost mood and make the smoothie taste yummier!

Rochelle Gismondi

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Hot Right N ow?

What’s

by Courtney Hollins, Centre of Attention Makeup Artistry Scrolling through Instagram recently I have noticed this awesome, cool trend called “Blank Canvas”. The makeup look was first created by a makeup artist called Jodie Hulme from Manchester UK. The makeup look is quite simple but striking. The top half of her face is beauty inspired with amazing brows and eye makeup while the bottom half is opaque white with her skin tone foundation dripping down onto the “white canvas” that is the bottom of her face. Since Jodie created this makeup I have seen so many re-creations! I was so inspired by this look that I created my own 2 versions. I did a half skull half beauty with foundation drips separating the 2 looks and a rainbow inspired Thermal Screening look. I found some other amazing variations of Blank Canvas created by other makeup artists on Instagram and I just had to ask them to share their looks here! I really like how each artist took inspiration from the original piece and put their spin on it to make it unique. There is so much creativity and brilliance through the Instagram makeup community and it is really encouraging and refreshing. Check out the Makeup Masters Reader Gallery on the next page for a look at the amazing Blank Canvas looks created by artists on Instagram. If you would like to know how to recreate my Blank Canvas look, here are the steps:

Step 4.

Step 5.

Step 6.

Step 7. Step 8.

Step 9.

Repeat that process underneath the bottom lash line.

Apply primer, foundation and conceal under the eyes. Set with a translucent powder.

Draw a wavy line across your face, just above the nose with a brow/ eye pencil.

Apply black face paint to your nose only.

Gradually start adding the colours of the rainbow in patches on your face and body. Use a Thermal screen reference image if needed.

The colour order I used was purple, blue, green, yellow, orange and red.

Step 10. Use a liquid foundation closest Step 1.

Step 2.

Step 3.

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Fill brows, conceal eye area and paint a thin line above the crease with a gel liner.

Smoke out that gel liner towards the brow with a small f luffy brush. Apply a white eyeshadow base/cream under that line and all over the lid. Set the white cream with eyeshadows in the colors of the rainbow. Begin with yellow to the inner corner, orange, red, purple, blue, green and finish with yellow.

to the original foundation colour and drip it along the first initial line across your face. Varying the size of the drips.

Reader Gallery

- Make Up Masters

Kayla John

Ondrea Kirk

Lash Inc Australasia - 33

Reader G allery Grace Hanna

Jennifer Lay Lisa Ricketts

Diana Ajis

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Flick Reid

Pixie Ambler

Ciara Casey

Aimee Macilwee

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Naomie Martin

Valmae Hicks

Steph Adams

Jennifer Tan de Jesus 36 - Lash Inc Australasia

Julie Jung

Jodie Grimmer

Maggie Attrill Kaydie Murphy

Hannah Alexander Lash Inc Australasia - 37

Featured Lash Artist -

Liubov Chetvertinovskaya

Lashes

Lashes - 39

Jill Heijligers-Peloquin USA / Event Organizator

MARCH 16-17-18

2018 ARIZONA 72

ISSU E 3

Doug Schoon USA

Peter Pham USA

Ellie Malmin USA

Carmen Palmiste Estonia

Martina Krajinovic-Gulsun Croatia

Laura Kaminskiene Lithuania

Alisha Meadows USA

Kelly Storer Australia

Michelle Rath USA

Hanna Babanakava Canada

Levi Shephard Canada

Petr Lhotsky Czech Republic

Kei kim (Kyung-hwa) South Korea

Jolita Shishmanova United Kingdom

Inga Misiute United Kingdom

Leanne Harber United Kingdom

Miranda Tarpey United Kingdom

Elanas Liachovicius Ireland

Irina Ronite Latvia

LI V ESTR EA M AVA I L AB L E • • • bit .l y/L AI2 018L IVE

Mia Hauge Denmark

JUDGES | SPEAKERS | EDUCATORS

Erika Menanteaux & Shannon Fitzgerald USA

I SS UE 3

How to use

Cancellation Policies

to protect your business by Genevieve Hickin (Harding) Whether you are self-employed, a salon owner or an employed therapist that works on a commission basis we all need to protect our income. Time after time we see clients cancelling last minute or failing to attend appointments leaving us down on our daily takings. So how can we prevent this? How can we enforce a policy? And how can we make sure the client pays for their missed appointments? Having worked in various areas within the beauty industry over the past 9 years I have seen many a cancellation policy and I have seen some work, and some fail miserably. Here are some top tips to help you when implementing and enforcing a cancellation policy. The first things to remember when creating a policy are, to make it clear, visible and fair.

Making it fair If you are going to implement a cancellation policy, it is imperative that you treat everyone equally. This means that even if your longest standing, most loyal and regular clients break the cancellation policy then they still get the charge. You cannot have one rule for one and one for another. If you are unable to, or are not confident enough to enforce the policy onto every client then the best thing is not to have one in place.

your salon for any further treatments until the fee has been paid in full and all future bookings will be cancelled. Be sure to write on their record card if any outstanding fees are owed so if they return in the future the fees still stand.

Exceptions

Now, there are exceptions to the policy and you, as a professional, have to use your discretion. If the client has had a medical emergency or if When it comes to enforcing the policy the most their child has been sent home; these incidents important thing is to make the client aware of are out of your client’s hands and are something the fee straight away. As soon as you know the they couldn’t have avoided. With these sorts of client is not attending you need to call them and scenarios we can choose to waive the fee as it’s make them aware that due to the breach of the just life and sometimes unplanned or unwanted cancellation policy there will be a fee charged events can happen. However, if someone’s excuse and that it is payable in full before they are able is ‘I’ve been held up in traffic’ or ‘I’m stuck in a to attend or make any further appointments. You meeting’, then these are not valid reasons as they Write out your policy in black and white, for need to also at this point make the client aware should have allowed an adequate amount of time example: of how they are expected to make the payment. to get to their appointment on time, so the fee This could be taken over the phone if you have a should still be enforced. ‘If you need or wish to cancel or alter your card machine, via a PayPal payment, in the form appointment please give at least 24 hours notice. of a cheque, transfer or a cash payment. If you In accordance to our cancellation policy, if an wish to you can also give them a date by which appointment is cancelled or moved with less this fee needs to be paid, otherwise all of their than 24 hours notice, a cancellation fee of 50% future bookings will be removed. Remember of the original treatment total will be charged. to write or document any messages sent to the There are a few things that we can do to help If no notice is given and you fail to attend your client, ideally email them so they have it in prevent missed appointments and also to appointment, then a fee of 100% of the original writing along with the copy of the cancellation reinforce our policy. treatment will be charged. All fees are to be agreement they signed if possible, and be sure to paid prior to attending or booking your next pop any notes on their record card. Sending confirmation emails to clients when appointment.’ they make a booking – This gives them a reminder of the dates and times they booked, and we can also pop our cancellation policy at the footer of this email. The policy should be clearly visible for all clients to see, so placing a print out on your salon This is what most therapists are worried about, Sending reminder messages to clients 24/48hrs walls, on the back of the toilet doors, in your actually getting that cancellation fee. First of all, prior to their appointments – Another way waiting area, writing the policy at the footer of if the client wishes to return to you for treatments to remind clients of their appointments and your reminder or confirmation emails or texts, then the fee has to be paid and secondly, if they again another chance to remind them of our verbally making your clients aware or by getting do not wish to pay do you really want those sorts cancellation policy. them to sign a cancellation policy agreement at of client on your books, who you know are going the point of their consultation. Ensure the policy to repeatedly let you down when more respectful Remember to be fair, make your policy clear, is also written on your website if you have one clients could have those appointments. If the visible and be consistent. If all of these are and on all your literature such as loyalty cards, client refuses to pay, then you make them aware followed, then your cancellation policy should appointments cards or pricelists. that they will no longer be able to come to you or work fine and run smoothly.

Enforcing the policy

Making your policy clear

Preventing missed appointments

Making your policy visible

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What if the client refuses to pay the fee?

Lash Lovers

Dear

by Henrietta Orosz

My name is Henrietta Orosz. Let me introduce myself: I’m a Hungarian, born in Budapest, and living in Luxembourg. I’m a makeup & lash artist, beauty advisor and soon to be economist. My passion for lashes started a long time ago, even before the boom of extensions started. I remember gluing those false lashes on myself every single day - oh gosh, now I could not do this anymore! I’m a very curious and hard-working person who is constantly seeking for knowledge. I guess that is what brought me to where I am now. My first teacher, Edina Horkai (Horkai Lashes, Budapest) who made me fall in love with this profession, is the person who keeps inspiring me with all her motivation and hard work. I started lashing as a hobby, two and a half years ago, and here I am today; one of the most passionate lash lovers and the first multi award-winning lash artist of Luxembourg. In this article, I will share the secret of my success with you. Therefore, I would like to talk about the importance of education. Education in the lash industry, and eventually in every aspect of your life. Do you learn because you have to or because you want to? This question will determine the quality of your work in the future. In my opinion, the best ones in every field will be the ones who are passionate and are constantly willing to learn. Why do I say constantly? Well, as our industry is growing and improving all the time, it is essential to be always up-todate. But unfortunately, sometimes we tend to focus only on the ’new trends’ and forget about the basics. After reading Louise’s great book about the human eye, I started thinking about this topic, the importance of education (and being informed not only about the new techniques but also about the basics). Learning is a decision, but you need motivation. Your success and ’performance’ will depend on the level of your motivation.

time to time. Have your ever evaluated your knowledge? By evaluating I don’t mean you should prepare huge files, it is enough if you just once think about your personal improvement. Where did you start? Are you happy with what you have and what you learnt? Is there something you still don’t know or do you want to improve something? You can also go into details by thinking about your professional knowledge. Do you know everything about the eyes (anatomy, diseases, facts)? Are you aware of the rules and regulations regarding the hygiene of your workplace? Just some simple questions that can help evaluate your current professional level. Noticing missing knowledge somewhere can motivate you to develop further.

Throughout your career you will definitely need dedication, commitment and motivation to gain more or maintain your skills. Your level of education will also determine the opinion of your clients about you. I feel comfortable when I can answer all their questions, it increases the loyalty towards me and my work. Let me share a recent story with you about how important this basic knowledge is in our work. It is not the first time that someone (who is not my client) contacts me after getting a bad lash application. Exactly this has happened a few weeks ago when someone with horribly When I was younger, I always wanted to study law, and when life brought red eyes asked my opinion what it could be. Due to Louise’s great book and me to economics, I was quite disappointed. I tell you this, because only knowledge from other courses I was able to recognize the source of the now I understand how this knowledge can help my career later and even problem, and advise her what to do to reduce the redness and pain until now as a lash artist. As an economist, I have met the method of Continual she could see a doctor or pharmacist. Of course we are not doctors, but I Professional Development. This is a method that is used by a wide range think all lash artists should be able to recognize an eye problem and give of companies (no matter which industry). It is a process that helps ‘track’ advice. In some cases a ’home treatment’ might be enough but other times your knowledge, and focuses on lifelong learning. It is really important it is important to see a doctor. We are the first person who the client will to be up-to-date in your professional career whatever you are doing. As contact, therefore it is also our job to identify the problem. This is the point well as in business organisations, we -lash artists- are also being assessed where education matters. on our professional knowledge and skills (by clients, by the fellow lash makers or even by yourself). If you want to be on top (and also stay there) To conclude, I never stop learning. This is the key factor of my success you should take all the opportunities to develop yourself. As our industry that probably all my current and future clients know about me. The most is constantly growing so are the possibilities. A really great platform to valuable asset you have is your knowledge. And yes, you will have to invest get to know the newest information are conferences. My experience is money and mostly time in it. Each course you take, each conference you that people are either shy, or the opposite (they think they already know visit will cost money and time, but it will definitely be worth it. If you everything). Don’t be afraid to ask questions or advice, otherwise you are hesitating about going to a workshop, always think about the fact can never improve. You can also stay updated by using social media or that you can never be overeducated. Take all the opportunities that you reading professional journals, if you cannot participate in workshops or can to increase your value; this value is determined by the level of your conferences (which should be mandatory for us every once in a while). As I knowledge. mentioned at the beginning, it is also essential to go back to the basics from I’ve heard so many times during my career, “Why did you go to another course again? You already know everything”. This is definitely not true! I am motivated to learn those things that can teach me something new, and there will always be something new, believe me! Even if it is just one piece of information. You never know where you will use that knowledge later in your life.

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Featured Lash Artist - M artyna Marciniak Lashes - 45

Meet

The Editors

Ireland and UK by Louise Tierney

Leanne Harber Editor of Lash Inc Ireland Hi, my name is Leanne Harber and I am the creator and director of Hello Gorgeous training academy and my brand Ultimate which includes Ultimate lashes and brows. I’ve been in this industry now for 16 years and have been teaching for 10 of them, and can say I still love my job and get massive satisfaction out of it. I started lashing 12 years ago when it all first started really and back then only had 0.15 and J curl!!! I have seen the lash world do a full circle in how we lash; we have returned to lash safety and what’s best for our lashes, not just what looks the best. I set up my training academy in 2014 and Ultimate last year and have gone from strength

to strength. I now have 14 trainers and still growing in England, Australia and now USA and Holland, all teaching my methods. I pride myself on my knowledge of lashing and have come up with some unique techniques to help fellow lashers, anything to make our jobs easier! I also work alongside cancer patients doing lash and brow reconstruction for them and have found a safe way to do this, without any damage, and the way it makes them feel is amazing. This makes everything worthwhile. Leanne has been doing some great things in the lash industry. Her techniques and training have attracted invites globally to teach and present. I am excited to have Leanne as editor for Lash Inc Ireland, she is a dynamo and i’m sure will do a great job for Lash Artists in the Republic of Ireland. - Louise Tierney

Leanne Harber 46 - Lashes

Miranda Tarpey Editor of Lash Inc UK Miranda Tarpey, CEO and founder of The UK Lash Institute, a Research and Development Lash school in the UK, where new lash techniques and ideas are invented, tested and brought to the lash industry, many of the systems we use today all over the lash world have been invented by Miranda. Miranda is the creator and pioneer of the Volumetric Calculator™ used globally for volume and mega volume lashes, the first ever creator of a Lash calculator application in the entire world. Miranda is also the creator of the Mirror Link™ and Bifold™ techniques used internationally for mega volume lashes. Miranda has been a lash journalist for Lash Inc, writing lash articles and periodicals, and author of many lash programs. She has written educational and reference lash books; is a co-author of Lash Masters 3 & 4 and co-organiser for Lash Events UK.

Miranda Tarpey As a Lash Expert, she shares her wealth of knowledge and is often a speaker at conferences around the globe, serves as a judge for many major lash competitions – both national and international – and writes competition criteria for participants & judges. Miranda is an educator and teaches all over the world, offering her unique brand of lash training to students across the globe who benefit from her expertise in this field. This attracts students of all levels who gain in-depth training and knowledge from her carefully researched study programs and materials. I have worked with Miranda for several years on Lash Inc and with our events. When I was looking for an editor for Lash Inc United Kingdom I knew Miranda would be perfect for the role. Myself and the global team are excited to have her on board and can not wait to see her contribution to the next United Kingdom Magazine. Issue 1 is out 14th February 2018 and available from Amazon UK. – Louise Tierney

Lashes - 47

How to Win

Business Awards

by Louise Tierney

STEP 1: ACTION In the last issue of Lash Inc, we spoke about the benefits of winning awards and the meaning of the ACT SURE system. The first part of the award entry system is ‘A’ for Action. As we’ve already reminded you, just like any other competition you need to be in it to win it. The more awards you enter, the better the chances you have of winning. Therefore, carry out extensive research and enter all the relevant awards you can manage to have a better chance of winning. This is applicable for both business awards and for lash artist competitions.

Years ago when I started entering awards I chose to focus on the general awards for business rather than my sector. The reason behind this was it was difficult to stand out in my industry at the time but when my company was up against a variety of different sectors it was easier to stand out as not every sector performs as well. Most awards companies generally run like any other business and like other businesses, they are for profit. Even though some are not for making profit they will likely run at break even so they need to generate some income to cover costs.

Be aware that in the general award category some are not quite what they seem. For example, everyone entering might win an award hence the ‘award’ itself is worthless and this in turn is worthless to you and your clients. These organisations make their money from the high entry fee or by selling you inflated-price trophies. If an awards agency doesn’t display their entry criteria or criteria for judging on their website, ask them for it. If they don’t provide it don’t waste your time entering. If they don’t send you a timely response or you have doubts move on to the next company. There are thousands of awards to choose from so be sure to enter the You must feel comfortable and happy with your own choices just like your awards you feel you can be successful in. By this, I mean those you have customers. Everyone should be happy. the best chance of winning, based on your strengths. Make your goals ambitious but realistic. Some companies may offer free entry and others may charge a fee. It’s quite usual for award companies to charge a fee for entering to cover their Choosing the right awards will increase your chances of winning before expenses, so you may have to invest some money into entering awards. you even put pen to paper. It’s a bit like an athlete having the right mindset But this is not a cost it is an investment in your company and should be and a winning ‘x-factor’ before they even begin the race. There are specific included in your marketing budget and treated as a business expense. awards for your sector. For example: Best Salon, Best Lash Educator, Lash Prices can range from £10 to around £200. Artist of the Year, Best Product. However there are many general awards in topics such as Customer Service, best business, high growth award, Often the highest charging award companies will also include a ticket Entrepreneur of the Year Award. to attend the awards ceremony, meal and drinks reception. For business awards, it’s important not to water down your enthusiasm. For each entry you write, make sure you do it with the same zeal as the first. This will always show through to the organisers as they get a feel for your company.

Choosing An Award To Enter

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The Psychology of Winning!

It’s a natural fact of life that most people never attempt to do something they don’t really believe they can do… which brings me on to another important point.

You need to believe you are a worthy winner and develop a winning mindset; otherwise your chances of winning will become limited.

month several other athletes did it too. They’d studied his style and method obviously, but why couldn’t they do it before Roger Bannister did? Bannister was certainly an outstanding athlete with bags of courage – but he had one thing the others just didn’t possess – ultimate belief and the desire to prove everyone wrong.

Since 1954, over 20,000 people have run the mile in under four minutes. It’s better still to visualise you have already won and you are going through the motions of collecting your award – talking to the press – So what changed? The total belief changed. Athletes thought, “If Roger can thanking people etc. I know it may seem silly if you are not used to it, but do it, so can I”. I am convinced visualization works. Your mindset will determine how successful you are at awards, business and life. So if I can win awards, so can you! There’s no difference in the ethos whether it be athletics or business. Write your entry with the belief that you are the best entrant and you are going to win. Don’t have any doubt in your entry but be careful not to be When researching for awards to enter, search on Google for ‘Small business arrogant with your tone. awards (Your country / city) ’ or ‘Local business awards (your city)’. This will bring plenty of links up for you – spend some time just browsing and You need to believe you are a winner to give yourself the best possible looking at the details. chance of winning. An important consideration is this: make sure you are eligible to enter. I’ve learned to visualise things I want to happen. I do this frequently and vividly and more often than not they do come to be reality. Self-belief can There’s nothing worse than beginning the award nomination process only be a wonderful thing when done properly. to find you’re disqualified because your company or product doesn’t meet the entry guidelines. Check everything carefully. Before you even start your application, use the sports psychology tactics that got Kelly Holmes the gold in Athens. If you visualise your company as It’s common for awards to focus on companies and products launched an award winning business before you pick up the pen, your application within a specific time frame, so ensure your company meets all the entry will be streets ahead of most of the competition. requirements when applying. ‘Fail to prepare’ and ‘prepare to fail’! Let’s look at another sporting example from 1954 when the common thought was, that no one could run the mile in less than four minutes. To the experts it wasn’t humanly possible. Then along came a student called Roger Bannister.

I hope you have found this article useful, next issue we will cover entry Criteria. But don’t wait until then, start entering today even if it is just one award. You can refine your entries each quarter with the tips I will give throughout the coming months.

Bannister did what nobody in the history of the world had ever done. He broke the four-minute mile barrier. The amazing thing is later the same

Best of Luck!

Lashes - 49

How to Set

Your Pricing

as a Lash Artist by Zach Falb from Novalash

Eyelash extensions is an intricate and highly skilled service to offer clients. Lash artists go through rigorous training and months of practice while constantly striving to apply extensions perfectly in a timely fashion. Charging the right price for your talent and services can be tricky. You don’t want to undervalue your services but you also do not want to price yourself out of the market. So how do you set the right price for your highly skilled hands? Also, how do you raise your pricing while keeping your clients coming back for infills? Education and communication are the answer. Knowing what your skills and talent is worth means little to an uneducated client. They don’t understand how much training, practice and skill building you went through to give them the lashes they’ve always dreamed of. So tell them! Give them an inside view to the world of lash education and practice. Show them your high quality tools and materials. If you are fully booked for a month, struggle to take new clients, haven’t changed your pricing in two years - maybe then they would appreciate your slight rise in pricing. Also, when you have a new lash client, take the time to communicate with them the importance of lash hygiene, using the aftercare products properly and also a bit about lash health and safety. Giving clients the full picture in the beginning will smooth out any confusion in a few month and eliminate the question - do I need to purchase and use your aftercare?! Yes!

You need to take the time to share and communicate these details with clients. It is worth the time and effort.

If your clients ask why you charge double than the salon down the road New clients will be the first to sing your praise to friends and hopefully - give them your reasons. Your choice of high quality lash products will bring you even more customers but make sure they get the picture first. give them superior results. Investing in education and always raising your Lash extensions need care - nightly cleansing with aftercare products, skills and a lash artist will give clients the best results. Offering damagedaily brushing, monthly infills and an free, long-term lash services take years of practice. Performing a two hour understanding of lash health and safety. A full set to perfection take years of work. Your price point should indicate fully educated client will be your best client. your service standards. At the end of a long day lashing, there is nothing better than putting your feet up and hearing how much your clients love their lashes and how you’ve changed their lives. Clients think their lash artists are magicians, transforming them in a blink of a lash nap…but it’s not magic. It’s years of hard work, hours of education and high standards for health and safety. So start talking to your clients and adjust your prices according to the talent and quality of services they are receiving from you.

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Expert Lashers Expert Lashers is a website dedicated to the best lash artists in the industry. As an applicant, you will have photographs of your lash work and qualifications reviewed before being accepted to be listed. As a listed member you will have your own unique page which you can use for promotional purposes. Link it to your website, have a link in your email signature. Show your clients you are one of the lash elite. Listings are just $4.99 USD per month! To be listed visit www.expertlashers.com and click on â&#x20AC;&#x2DC;Get Listedâ&#x20AC;&#x2122;.

Enchanted's

Hidden Treasure

Lauren Smith by Kelly Storer

What is your name and job title? My name is Lauren Smith, I am an Eyelash Artist in Wagga Wagga, New South Wales, Australia.

How long have you been lashing? I had my first classic lash workshop in September 2016. Just over a year ago.

Tell me about your lash journey My lash journey has taken me on a different path in life that I never thought was for me. Growing up I didn't have much interest in the beauty industry and come February 1st 2016 I was blessed with my first child. I was working, studying, and also being a mum! I was treating myself to getting eyelash extensions and thatâ&#x20AC;&#x2122;s when I met my now-mentor, teacher, and close friend Sommer Deaves, the Owner of LPL Studio. She mentioned that she was looking for bright, enthusiastic girls to train and work for her new studio. I always loved a challenge; I thought to myself I would be able to fit it in somewhere with my busy life, weekends and late nights. Before I knew it, 4 months after my classic workshop, Sommer felt I was ready for Russian Volume training. It was a lot harder than I expected it to be, but I didn't give up. I practised every single day, I wanted to be great at something, after I won a competition in Beginners Russian Volume, it only pushed me harder to become better. Being a sole contractor as an Eyelash Artist has changed my life dramatically, financially, emotionally and mentally. Knowing you're great at something, to the point that people know who you are when your name comes up in conversations within the community, is an amazing feeling.

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What tasks do you do on an average week? Monday and Fridays, Iâ&#x20AC;&#x2122;m a housewife and mother. I do our bills, grocery shopping, cleaning and prepping for the week ahead. My son Oliver and I get to spend time together, playing out the back with our dogs or at the park. We visit friends and family. Tuesday, Wednesday, Thursday, and Saturday are my working days. I spend long hours at the studio and had been travelling to another town, 2 hours from Wagga, called Griffith every Thursday to do lashes. This has been for almost a year now. Unfortunately, family commitments on a Thursday are now more important and I will have to stop working in Griffith in February.

Sundays are my family and rest days! My mother has a roast dinner almost every Sunday night and in the hotter months it's a perfect opportunity to go swimming down at the river with friends.

What inspires you when lashing? Seeing the people I look up to in this profession succeed, knowing that I can master what they have with determination and commitment. Seeing how people can become amazing at something when they start from the bottom, this profession has made me grow and change into a better person and that inspires me to keep moving forward every day.

Who inspires you? Sommer, my mentor. Her advice, constructive feedback and encouragement has driven me to be where I am now. Seeing how much she wants me to succeed and knowing someone cares about your success is overwhelming. Seeing all the other Lash artists out there that are well known with in the lash community inspire me to keep pushing forward. If they can do it, so can I.

Have you had to overcome anything with lashing? Being in an uncomfortable and confrontational situation with unsatisfied clients when first beginning lashing was very disheartening, thinking you're failing makes you want to quit, but by practising you can overcome your own fear of failure.

Are your family supportive of the work that you do? When I first came to them with the idea of completing my lash course, my parents disapproved of the idea which was difficult to deal with when your heart is set on it. They were worried it was going to be a “fad" and it would be a waste of money for the course. My fiancé has always told me to do what makes me happy, no matter what it is. He didn't understand the industry, but he now knows it has definitely paid off.

What advice can you give our readers? No matter what people tell you, if your heart is set on completing a lash course, or if you're already in the industry, its about what makes you happy. I am so glad I made the decision to step out of my comfort zone to do something for myself, and as it turns out, I’m quite good at it. If you feel like you're failing, don’t worry, everyone at some point in their career feels this way. It's about pushing through your self-doubt and believing in yourself. It's such an amazing feeling when you surprise yourself. Keep practising; there’s only one way to go, which is up. Step outside your comfort zone, exploring something new is an amazing part of life that shouldn't go unnoticed. Give yourself credit, you're doing the best you can.

scans and ultrasounds for them to find a health problem with my stomach. That was very intense, unbelievable and amazing. I have had clients cry from laughing as by the end of the day, when I’m lashing, I’m a little bit “drunk from tiredness” so some of the things I say make my clients almost wee the bed! Turns out they love my talking and look forward to their lash nap so they can cry from laughing so hard.

Have you won any awards or entered any competitions? I entered the Locks Lash competition earlier on in 2017, in the beginners Russian Volume category for Australia and New Zealand. I took first place which was overwhelming. I started to cry and shake from being so excited. I also entered a creative themed international competition in which I didn’t receive a place, but the fun and experience I gained in this new field was brilliant!

Anything else you think may be interesting or you think the world should know about you? I am just a simple country girl of Wagga Wagga, NSW. But my dreams are to conquer the world one set of eyes at a time. I am someone who dreams big and I don't stop until I'm at the top. I am a very loyal person, and if you help me succeed, you can be sure I'll help you succeed. I'm very exciting to attend the Australia Lash Bash conference and meet some of the people I look up to.

Anything funny, embarrassing or interesting ever happen to you while lashing? I have had a holistic healer tell me about my stomach problems from the energy she was picking up from me. I had recently undergone tests, CT

Lashes - 53

Christmas Fantasy

Lash Art

Competition by Kelly Storer We ran this competition to give everyone a chance of getting creative, whether you have done fantasy lash art before or not. I felt strongly about the rules so only raw images used and only the lash tech doing ALL the work and not having a team behind them, as not everyone can afford to hire a team and this sometimes puts people off entering as they think they have no chance, but for our competition it was open for all and being free to enter was also a great opportunity not to be missed.

Natalie Fella, Heavenly Glow Beauty. Based in Gloucestershire UK, was her first time doing a fantasy lash art. She is also a Flirties trainer.

The contest was organised by Jess Martin, Amy Dommett, and Danielle Crouch. The judges were reknowned lash masters Ruthie Belle, Michelle Ryan, and Kelly Storer.

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Justyna Wieczorek,

Charlene Bolton,

Lashes & Nails Justyna Wieczorek based in Poland. Trainer for Amazing Lashes

CBeauty based in Lowestoft,Suffolk UK. First time ever doing fantasy lash art.

W O R L D L A S H D A Y 23rd October 2018 What will you be doing to promote the Lash Industry?

#worldlashday

WO R L D L A S H DAY. CO M

Featured Lash Artist - Daria PopoviÄ&#x2021; Model: Marija Regina Krot, Lash artist: Daria PopoviÄ&#x2021;, Make up: Sofija Knez, Flora design: Hilari Grubina, Photo: Gordana Sermek

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Photo: Flawless Lashes by Loreta

Top Tips for

Male Lashes

by Loreta Jasilonyte

The nude lashes look is the latest trend, rapidly becoming popular amongst male clients, from businessmen to male models who seek to express their strong personality. You can market this type of service to men in markets where the trend is not yet popular by promoting the fact that nude look lashes will compliment men’s face expression, for example if the client’s eyes are hooded it will give a softer look. Lashes on men are perfect for special occasions, gives the look that many women find attractive, and for those men working in TV lashes can give a perfect clean finish to male make up. Some men might not have very good strong natural lashes, this could be the solution to change their appearance dramatically, in a good way.

Photo: Lash Infinity

in local magazines and trickle them out over time on social media, use It is important that you speak directly to the needs of your male clientele, hashtags; #malelashes, #malefashion, #guylashes, etc. Ask your model to marketing the service differently from the way you market to female clients. repost and give you a credit, its only matter of time before more men jump To start building your marketing media, get a typically handsome male on this wagon. client and style their lashes. Get a professional involved to take photos. I am sure you know some good photographers. Get your photos published

Best of luck!

My view by Zachary Falb, Global Master Trainer for NovaLash

Photo: Lash Infinity

58 - Lashes

With more and more men booking spa and beauty treatments, it’s wise to offer lash extensions to the male market. I recommend listing lash extensions under ‘Male Services’ on the treatment menu to let them know this service is an option for them too, eliminating any embarrassment or hesitation in asking for them. Some men desire a darker and/or thicker lash line; however, most still want to maintain a masculine appearance. To achieve this, eliminate longer extensions and focus on applying shorter lengths. It’s even okay to match their natural lash length. Select lengths from 6mm to 10mm while using natural curvatures such as a B curl. Stay away from dramatic curls such as D as they will lift the lash line and create a feminine appearance.

#LASHLOVE SERVING THE WORLD'S LASH ARTISTS IN YOUR OWN LANGUAGE AND CURRENCY

ISSUE 3

W W W . L A S H F X . C O M

Reader G allery Daria Popovic

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Anamarija TeliĹĄman

Anna Badalewska

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Jazmin Zayas

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Henrietta Orosz

Genevieve Hickin

Irena Samoilenko

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Reader Gallery Extra

Agne Stucisnkaite

64 - Lashes

Your P hotos

How to get

Featured in Lash Inc by Andi Ramsay

Here at Lash Inc we love seeing what you magnificent people are getting up to out there in the lash world. Even better than seeing you’re amazing work is the opportunity we have to share it with all our other readers! So, hopefully you’re already thinking, “How can I get my photos to grace these pages?” and we are eager to let you know. More photos means more inspiration, which means everyone starts creating more exciting and interesting lash work. And motivating the lash world is what we are all about around here.

The First Step The very beginning of this little journey doesn’t actually invovle doing any lash work (not yet, we will get to it in just a moment!) The first step is to look. Look at the photos we feature, look at the photos that appear on websites for lash suppliers, lash educators, and the lash superstars you admire. Really look hard at what they are showing off. Great images, that demonstrate great lash work. Every photo making them look like rockstars. Learn what gets you excited, and never settle for less than that level of quality in your own work and your own photos.

What’s next? Plan, prepare, and then get lashing! Create amazing lashes for every client, take loads of really good photos (there’s some advice on that subject in this issue, and more to come in the future too!)

Be Selective Not every set of lashes is going to be a creative masterpiece, some clients just want simple looking, but even the most standard set of extensions can be a work of art. When it comes to sharing your images (on social media, websites, and submitting to Lash Inc) select only the very best images, of the very best lashes.

The Right Stuff We do have certain minimum requirements for your work to be considered. It must be an image that shows good lash work, for a start. Photos should be clear, of good quality, and reflect a high standard overall. For our reader gallery images must measure 2000px by 2000px or larger. Any smaller and we unfortunately cannot use them. For featured artist pages we need an image that is 3500px tall by 2800px wide at the least. Bigger is usually better. The things that most often lead to rejection are the image file being too small or not being a good enough quality. Photos taken from social media sites (even if they are your onw) are not suitable as they will be too small, and will have been compressed which lowers the image quality.

Get sending! We want your images, so once you’ve picked your very finest work, send them to us. You can submit them through our website

https://www.lashinc.eu/submit-image

These images from this issue’s cover shoot are the perfect example of the sort of work we are looking to feature. Aim high, and really flex your creativity! Photography - Alexandr Slinky, Make Up - Valery Star, Lashes - Inna Kharlamova, Model - Petr Lhotský

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Lash Festival

Winners

In 2012 – with the idea to bring together lash technicians, showing their skills and creativity – Lash Festival was born. The first two competitions were small scale so, in 2014, it was time to ramp it up and encourage lash techs from all countries and walks of life to be involved. 2014’s contest exceeded all expectations with the interest it generated for eyelash extensions. People who had never considered getting their lashes done were able to see the fantastic work that’s being done in lash rooms around the world. Over a thousand entries were received for Lash Festival 2014 and with 60 countries taking part, it was by far the biggest competition of its kind in the world. For the first time, we included a

Volume category along with Individual Lashes and Students. The interest in this category was unbelievable and it shows just how far xD Russian Volume had come in a short space of time. Fast forward to 2017 and the competition proved to be even bigger and blew us away with the styles that were able to be created. Not only did the technicians who entered showcase their skills, they inspired others to take up lashing and to one day become a Lash Festival winner! For this year we included Lash Lift, Individual, Volume and Fantasy categories, to bring it back to basics and allow technicians to show off their skills no matter what their experience. Year on year Lash Festival has grown and the standard of work keeps on impressing our judges. We think that connecting the world’s lash artists and sharing their work will help to raise standards and spur us all on to be the best that we can be.

The host of Lash Festival is The Eyelash Emporium. festival.eyelashemporium.com/

Fantasy Category

Henrietta Orosz

Martyna Marciniak 66 - Lashes

Ingrida Zaiceviene

Individual Category

Natasha Porter

Amy Dommett

Charlotte Mann

Louise Higgins

Leanne Jeffies

Kamilė Kvestytė

Paulina Kuchciak

Lash Lift Category

Sally Heinjus

Volume Category

Jolita Kibišienė

Lashes - 67

Love Brows

Lashes

(and Brows Love Lashes) by Marta Wiatr Are eyebrows and eyelashes really important to us or are they just aesthetic? Eyebrows and eyelashes are important because they have a function, they protect our eyes every single day. From the thick and thin of it, not only do they collect debris that otherwise might enter our eyes, but they also frame our face and help us feel good about ourselves. A professional pair of brows can make anyone look totally different, more defined, awake and sometimes younger! If you’ve ever checked out social media to see how celebrities look without their eyebrows it’s easy to see the dramatic way they can change your entire face. Perfectly chosen groomed brows and lashes can even have a lifting effect!

Why Lash Artists should consider becoming Brow Specialists.

we must also take time to examine their face and brow shape in order to choose the right styling for them.

How Lash and Brow treatments work in harmony with each other. To find the best brow for a face, first figure out what face shape your client has. Next decide the colours that will suit them best, this is definitely the time for a discussion to make sure you are sure of their expectations and desires, and finally consider a few key factors; length, arch and thickness. By the time you’ve added your perfect lashes, your client will be ready for that photo without cropping or touching up. A superb example of your work, ready for your Facebook page and website! So, in summary, it’s time to get your clients to understand that brows shouldn’t be hidden away under a fringe because they are not good enough. You can make your clients feel better about themselves with lashes and brows that complement each other, remembering of course that each person is unique, so some might want definition, others lift, and some to look more youthful. Your skill is helping them to see the benefit of finding the right combination for their desired look.

For those of you who photograph your clients to advertise your skills, how many times have finished the most beautiful set of eyelash extensions and took pictures of them, only to have your photo bombed by uneven or over plucked brows? It can be very frustrating not to be able to advertise your work in this instance, so if you currently offer one service, think about the benefits of offering the full package. We all need pictures of our work out there to showcase our skills and help get the message to potential clients, It’s seems almost standard nowadays for twentysomethings who grew up so don’t waste your chance to get those pictures. watching reality TV; TOWIE (The Only Way Is Essex) or Keeping Up with The Kardashians, to strive for the perfect look. Whilst we all consume an There are many different brow training courses available, from waxing, inordinate number of selfies and Instagram shots on a daily basis, there’s tinting, henna, 3D Sleek Brows to Semi-permanent or permanent and no arguing that brows are now a big part of the power play underlying it takes time to decide what is right together. When styling clients eyes many a perfect photo. Make your clients feel like the queen of the selfie with the perfect brow and lash package, and I promise you won’t regret it!

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Flirting with Retail?

Are you by Flirties

When you start your journey, and take your first beauty course you are obviously passionate about the treatment you want to offer your clients.

Adding Value

The items that sell best are those that complement the treatment you are offering, i.e. if you are doing nails, offer a hand cream or cuticle oil. If you are offering lash enhancements offer your clients an aftercare pack. If you If someone mentions SELLING, most therapists turn away and say NO. are offering spray tans or wax, you can offer exfoliation products etc. You hear a “no, I don’t want to sell things to my clients” BUT isn’t offering treatments the same? You are effectively selling a treatment or service and The items not only help you to earn pennies but if your client can look after there is absolutely nothing wrong with it. their enhancements with products you suggest then you know the results will be good and your client will reap the rewards with the treatment So why do we feel shy when it comes to retail items? Don’t get me wrong outcome lasting longer. So, it’s a win-win situation for both sides! there is selling and there is SELLING! We obviously don’t want to force products onto the client and the last thing we want is for the client to feel With that in mind you might want to consider the following bestsellers: pressurised into buying or feeling obliged to do you a favour! If you are a busy therapist you will find out very quickly that your day doesn’t stretch as far as you would like and there are only so many clients you can fit in. No matter how you try you will reach your threshold of how much you can earn in a day or week. Retailing items gives you another level of income and if you do it right, it will not only boost your turnover and income, but it can also help your client!

Lash extension aftercare packs Offering oil free make up remover, lash cleanser, brush and wand for your clients to look after the lashes in between appointments. Regular cleansed lashes will result in better retention and the client will be happy to see that there are more lashes left when they come for their infill!

Make up retail If you have clients who are adamant to use eye liner, mascara or other make up? Wouldn’t it be better if you recommend the products you know will be safe to wear with eye lash extensions? That way you can help your client wear the products but in a safe way that does not affect the treatment outcome!

Brow Design retail items You can spend all your time on a perfect set of precision design brows and if you don’t retail any items your client won’t be able to maintain the look at home! Why not retail the brow gel, brow palette and brow pencil or even the brow fix so that it is easy for your client to maintain the appearance of perfect brows in between the appointments with you?

Lashes - 69

Dream

Big Dreams

By Inese Stepanova

My name is Inese Stepanova. Originally from Latvia. I am 31. I have lived in England for nearly 10 years. It’s been a colourful journey from working pretty basic jobs to becoming a mum and a business woman at the same time. These 2 things have so far been the best things to happen to me from this journey, in 4 years I have found myself as a person and a character. Today I will share with you all the dreams that I have never stopped dreaming. They are just changing and becoming bigger and more vivid! 3 years ago I was excited to share my story with you. And today I am even more excited to be writing for Lash Inc again. In 2014 I launched my first eyelash extensions studio, specialising in this beautiful treatment. Since then, learning from top lash stylists and meeting so many inspirational eyelash stylists I got the bug. I’ve become an eyelash “addict” and I knew how much I wanted to share this passion with the world. Being a single parent and running a business hasn’t been the easiest of the tasks as I knew progression and results were so important for me to bring the best to the salon. For all clients to leave my salon feeling more confident, feeling comfortable and happy with their lashes. Lashes change people’s lives! Yes, they do! In my experience ladies share their experiences, especially my clients now for many years. They wear less make up. Not just eye makeup. But make up in general. Their skin looks better. They feel more confident waking up in the morning even in a rush, knowing their eyes will look great with only a brush. And so many other things… like husbands falling in love with wife’s lashes. I know, it’s funny! But it’s a fact! Looked after ladies are happier ladies. I am very grateful for investing all the time I

70 - Lashes

had and even time I didn’t have, to learning more, even though I thought I was great at lashing already. Here are my pictures from the start of classic lashes. Then Volume lashes in 2014 and now! This might be my embarrassing spotlight, however I hope someone reading this will feel more confident in sharing their work too, if not in magazines, then social media. Social media power can change our careers. Use it for our advantage. Public progression is a wonderful thing. All eyelash stylists in the beginning were beginners! One thing I have never forgotten to do, between ups and downs, was – dream! Achieving, business growing, never ending passion and determination. This is why I am excited to write for you all about DREAMS.

What is a dream? Visions, Goals, Dreams at night, Self-growth, Passion, Jo u r n e y, Energy, Attraction…

How often do we dream? I could go on and on, however dreams are different for each one of us. Today I would like to remind everyone – dreaming is allowed and it is beautiful. Dream big and as the time goes on even bigger. Learn from life experiences with a positive attitude and energy. Challenge yourself to achieve. We are used to just saying, I have a dream and 1 day I will achieve it. One day is a very long time away; when will this one day be? Dream dreams and do things to achieve them. Bring your mind to a place where it’s clear and focused. Write things down as they come into your head.

You Are Unique! If your mind is too busy with every day “clutter”, find a way to release the pressure. Try mediation, exercise, running, dancing, singing, travelling, reading etc. All these things will help You to find yourself as you take a achieve your dreams in the lash world! That is my personal advice from my time out in this busy world. own experience. Cheap training is great for your bank account, however will it be great for the best results? I have spent around £12,000 minimum Inspire yourself by thinking of someone specific, who you have always on training and events in the last 3 years. Probably more like £15,000. looked up to. It could be even a friend. Or an idol. Or maybe Yourself? How Never looking back at this money and only looking forward, making new often do you talk to yourself? Say good morning, saying you will give your achievements, sharing my knowledge and passion with others. It’s an all today? It all sounds crazy. However I would love you to try it. Smiling investment in my career. and wishing yourself and others a good day will release an energy that will flow a long way. This is when attitude falls into place. Now I am running a very busy salon and keep welcoming new clients over and over again, progression and dreaming is paying off. However, now I Attitude is a very big part of your dreams. Make this attitude positive, by am dreaming bigger and harder. thinking powerful thoughts and at the same time controlling the negative thoughts that jump into your mind. Fire the negative thoughts! Self doubts! Your turn! Believe anything is possible. Every dream is possible – Do to Nothing can change before You DO! achieve! The Future Belongs to those Who Prepare for it Today! Dreams should have a result! The time is not ‘one day’. It’s NOW! Bad attitude will give you bad results! Good attitude will give you good results! Great attitude will give your great results!

With my passion and love for life and lashes!

@i_nova_studio /inovastudiomasters

Let’s put this into practice with world of lashes. Most stylists now have social media. We all like to shine. However this shine should be unique; Your own. I see people making profiles and copying someone else’s work claiming that it’s theirs. Well that’s not a good attitude. Or using inappropriate comments, making rude comments, or swearing publicly. With this attitude you create a vision of yourself. Make it a good impression and vision! A positive one. Be kind, helpful and professional! The Lash world is so beautiful for the growth it’s had in such a short time. Learning skills from the best professional trainers is the way forward to

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Winners of the

Online Oscars

Contest 2017

ONLINE LASH ARTIST OF THE YEAR 2017 RESULTS CLASSIC LOOK MASTERS

EXPERTS

1st place

Mihaela Costin

1st place

Magdalena Kubiak

2nd place

Żaneta Jankowska

2nd place

Britt Gerritsen

3rd place

Gulsah Ulgen

3rd place

Patrycja Pawłowska

by Marta Wiatr

NATURAL VOLUME 2D-3D

The inagural Online Oscars lash contest, organised by Marta Wiatr and Glam Lashes by Marta was a roaring success. The competition attracted some incredibly talented lash artists and the submitted images were incredible.

MASTERS

EXPERTS

1st place

Simona Bruno

1st place

Janni Frederiksen

2nd place

Joanna Pudzianowska

2nd place

Patrycja Pawłowska

3rd place

Sylwia Kucharska

3rd place

Edyta Nabit

Congraulations to everyone who entered, all of the winners, and a special congratulations goes to Agne Stucinskaite who deservedly took the title of Online Lash Artist 2017 with her incredible Fantasy/Lash Art category entry which took maximum points from the judges.

MEGA VOLUME MASTERS

EXPERTS

1st place

Mihaela Gori

1st place

Edyta Nabit

2nd place

Simona Bruno

2nd place

Adrienn Fejes

3rd place

Lynn Su

3rd place

Marta Miazga

FANTASY/LASH ART MASTERS

EXPERTS

1st place

Agne Stucinskaite

1st place

Sonja Bogesch

2nd place

Sandra Kliokmaniene

2nd place

Tatyana Polovinkina

3rd place

Cindy Nicholls

3rd place

Jessica Griffith

Agne Stucinskaite Winner Fantasy/Lash Art Masters, the title of ONLINE LASH ARTIST 2017 and maximum score winner. 72 - Lashes

Sandra Kliokmaniene Fantasy/Lash Art Masters Category

Cindy Nicholls Fantasy/Lash Art Masters Category Lashes - 73

Sonja Bogesch Fantasy/Lash Art Experts Category 74 - Lashes

Tatyana Polovinkina Fantasy/Lash Art Experts Category

Jessica Griffith Fantasy/Lash Art Experts Category Lashes - 75

Five steps to

Instagram Mastery

By Hanna Putjato

Social media is an endlessly growing industry, and one which can help you grow your business! Effortlessly connect with potential customers and clients, and get to know what they want from their lash artist and suppliers! Instagram can be a minefield if you’re just getting started, with almost weekly adaptations and a huge number of ways to get your content seen, so I’ve put together my top 5 tips for a great Instagram account!

Tip 1: Great Content The content you post on social media is going to be the difference between whether someone follows you or not – posting photos of trees, sunsets and flowers is pretty, and will make your grid look nice but it offers very little else in terms of making people want to follow you. What constitutes great content is going to be a little bit different for everyone. Are you a lash artist hoping to appeal to new clients? Are you a trainer looking for students? A supply shop looking for professional lash artists to try your products?

So what is the great content which makes other people want to follow you?

In a simple way, great content is a number of posts, which your target audience finds interesting.

women aged 18-40, who want to feel beautiful as soon as they wake up and at every moment during the day. If you are posting photo after photo, close up of one eye with lashes, this isn’t really going to be interesting to all potential clients – this is good to do sometimes because it shows off your technical skills and everyone loves to know The first thing to focus on is to understand WHO that their lash artist is highly skilled and will your audience is. As soon as you understand keep their lashes safe, but the truth of the matter who your audience is, you need to think what is that clients want to look beautiful. They want they might be interested in. For a lash artist, to roll out of bed ten minutes before they need to your biggest target audience is more than likely leave the house and look like they spent an hour getting ready - show them pictures that will fill them with confidence that you can deliver this! With this in mind, ask yourself what you would most like to see when deciding if and where to get your beauty treatment done? Certainly, the most informative will be photos of Before and After. Before and after shots show your potential clients how beautiful they’ll be when they leave your salon, how amazing they are going to feel! Perhaps they’ll even meet the man of their dreams on the way home and their life will change forever.

Other examples of good quality content: GG Photos of your beautiful salon where they will come and feel like a princess,

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searches. Stories are a fun way to show your clients, customers and followers who you are in a more casual way – it is easy to be so professional on your social media accounts that you lose sight of the fact that people love to support and buy from people they like because they trust them – a story takes you from a business to a nice, cool person with a business. Instagram is always evolving and so are you! It’s important to try out new things until you find the thing that works, and even then, experiment with content and layout until you find what works for you - and use that poll feature in Instagram stories to see what kind of content your followers want from you! GG Photos of your professional and friendly team who will make your client look like a supermodel,

little way to beat the Instagram algorithm. Next, you can add up to 30 hashtags to a post/comment at a time. These are best separated from the main body of your caption as it looks a little GG Posts about your personal and professional tidier, our favourite way to do this is to put the achievements hashtags in the first comment – they still work in exactly the same way, but keeps our caption GG Educational posts (how to look after lashes, informative, with just as much information as difference between different types of we want to put in there! extensions) GG Repost of your clients’ selfies which work great as it’s basically another way to review your work. As well as posts – use your story to show that you are all approachable, friendly, professional and dedicated to your art, making them want to come to you over any other salon or lash artist!

Tip 2: Interaction Posting something cool is just the tip of the iceberg, and interaction goes both ways. When you then have people commenting and asking questions on that post, it is important to answer their questions, respond to their comments, or even just ‘like’ the comment, this shows them that their feedback or queries are of value to you on a deeper level than just being another statistic. It’s important that you don’t get lost in this ask and respond cycle however, so set aside a little time each day/every couple of days/once a week - whatever works for you - to respond to messages and comments the way you would respond to emails. The great thing about social media is that you can log in from a mobile device and respond on the go, just remember to give yourself some relaxation time too!

Tip 3: Tags and Hashtags So, you’ve posted something really great, well now it needs to be seen. On each Instagram post you can tag up to 20 other accounts. This almost guarantees you 20 likes on your post so goes a

@london_lash_pro

Tip 4: Hashtags! You know you can add 30 hashtags to a post or comment but making them relevant is key to getting them seen by who you want to see them. If you are a lash artist looking for clients and you use hashtags such as ‘eyes’, ‘girl’ or ‘world’, you might get some likes but not from the people you need. Make them specific to you – ‘eyelashextensions’, ‘lashlove’ ‘eyelashextensionslondon’ etc. – tailor them to your location and your work and the likes will follow! This is even more important now that Instagram has introduced a feature where you can follow hashtags – think how much further your post could go if people are following the ‘russianvolumelashes’ hashtag you put on your pictures. Of course, manually adding 30 hashtags to each post is time consuming – make this easier and save time by creating a list in your phone of all the hashtags you use on your posts.

Tip 5: Insta Story Not only is the story function fun, every time you add something new to your story you go to the front of the story line on top of everyone’s feed. Stories are similar to Snapchat but better, you can link to products in your online store, your YouTube videos, you online booking form if you have a business account. You can run polls and get you client’s opinions quickly and easily in a fun way – questions such as ‘do you want me to offer Russian Volume lashes?’ could help you decide how beneficial it could be for you to get booked onto a new course simply by seeing how many of your existing client base would love the service. In addition to this feature, you could also show up in location stories and in hashtag

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Photo: Peter Trimming

Mink Lashes

Meet your by Miranda Tarpey

As I started to do this research, it sickened me to see such graphic images of how these creatures are being treated in fur farms, I’m going to spare you these gruesome images but explain a little, how the real mink lashes are sourced. Real fur lashes such as mink fur, have been around for many years and astonishingly they are still being used in the eyelash industry today but these farmers and distributors are using clever marketing slogans to disguise the truth! Do you know what type of lashes you’re using or wearing?

What are real mink Lashes? They are real fur taken from the mink animals, these beautiful looking creatures are being farmed for their fur. They are often killed inhumanly in gas chambers where the gases fill up their lungs and they bleed internally before dying, or sometimes their fur is ripped from their bodies whilst still alive. Mostly kept in tiny wire cages where they cannot move from the sheer volume of animals thrown in together and piled on top of each other, often losing limbs that get trapped under each other, they spend their entire life in brutal and barbaric conditions. Around 60 mink animals are killed to produce just one fur coat, there are no statistics on how many lashes are created from 1 mink animal. Don’t be fooled by the label. Sometimes these lashes are sold as “cruelty Free” or “taken after gently brushing the animals” this is all nonsense to

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cover the barbaric torture of these animals and to make the idea of using fur acceptable and saleable to unsuspecting consumers, but there is no such thing as Cruelty Free when using real fur. The farmers do not gently brush the Mink to pick up the fur for lashes, this really does not happen in reality.

So why are we still using real mink Lashes? There is no excuse that can justify using real mink. Man-made faux Mink has come such a long way and manufacturers of lashes are producing some beautiful and super soft lashes that mimic real mink without harming any animals.

How can you spot a real mink lash tray? Real mink trays will not be uniform in their curl; the tray will have inconsistent lengths and diameters through the lash strip. Another indicator is the price of the lash tray, these will be significantly more expensive. Faux mink also known as vegan lashes have a consistent and perfect curl running through the whole tray, as this has been manufactured using curling rods as templates. Curls can vary between manufacturers.

www.uklashinstitute.com

Protect your delicate eye area with EndureLash®’s soft, hypo-allergenic, organic fiber cloths. EndureLash® makes healthy maintenance of your lash extensions an easy part of your overall beauty routine.

www.EndureLash.com

Online

P hotographic Contest

from Lash Events UK

An online photographic contest that anyone at any level can enter, winners will be announced at the Super Yacht Lash Conference 20th May in London. If you win and are not attending your prize will be posted out. £25 per entry Beginner, Expert and Master Levels www.lashevents.co.uk Any questions to info@fantasylashweek.com

Rules & Information GG GG GG GG GG GG GG GG GG GG GG GG GG

You may enter All or One Category Judges decision is final. No refunds are provided once registered All photos must be your own original work High Res Images only Photos must be clear and sharp images No touch up on images are allowed No watermark or logos on photos are allowed Maximum of 4 photos only Competitors must specify the competition division they are entering when the registration form is filled out. Once a competitor has registered they cannot change divisions. Competitors must enter the highest division they qualify for. If it’s found a competitor has registered in the wrong division, they will receive a 10-point deduction in their final score for each competition. All photos sent to us for the competition are the sole property of the organiser, to be used in whatever fashion deemed appropriate by the organiser without compensation to the competitors. All photos sent will automatically allow us to use for any advertising, publication or social media without prior permission from entrant. After registration, you will be sent a confirmation email. If you do not receive this please contact the organiser urgently as it means your registration has NOT been processed.

Criteria Male lashes We are looking for a great set of natural looking lashes suitable for males. This can be either classic or volume. Directions — Lashes should not criss-cross each other, they should lean in the correct direction and sit exactly on top of the natural lash. (5 points) 2. Coverage — We are looking for complete full sets, 100% of lashes should be covered (including inner and outer corners) this will show up in your photos, if we can see missing lashes you will lose points. (10 points) 3. General Impression — Style, length and curl should complement your male model’s face shape and bone structure, lashes on both eyes should look even. (5 points) 4. Adhesion — No lashes should be or look stuck together. (10 points) 5. Clean Work — No glue excess should appear on the lashes. (5 points) 6. Length — Extensions length should be suitable for your male model’s natural lashes. (5 points) 7. Thickness/Weight — Lash extensions thickness/ volume of lashes in a fan should be suitable for model’s natural lashes please use the Volumetric Calculator™ to determine the correct lash thickness to use on your model. »» For Classic Look, you can use eyelashes of a maximum 0.15mm thickness »» For 2D Volume you can use eyelashes of a maximum 0.07mm thickness. »» For 3D-6D Mixed volume you can use: 0.05mm 0.06mm, 0.04mm, 0.03mm please use the correct diameter for your models natural lashes- check the volumetric calculator. (5 points) 8. Distance — From the eyelidshould be the same for all extensions through the lash line. Recommended distance 0.5mm-0.6mm (classic extensions), 0.3mm-0.5mm (volume extensions). (5 points) 9. Effect — Chosen design is suitable for model’s eye shape, face and hair colour. (5 points) 10. Spread Span of the Fan — Only for volume nominations. Lashes should be fanned in the correct way, the distance between each extension of the fan must be even. Thickness of extensions chosen has to be suitable for the model’s natural lashes. (10 points) 1.

PLEASE SEND IN AT LEAST ONE PHOTO OF BOTH EYES.

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2D - 3D Brown lashes

Directions — Lashes should not crisscross each other, they should lean in the correct direction and sit exactly on top of the natural lash. (5 points) Directions — Lashes should not criss- 2. Coverage — We are looking for complete cross each other, they should lean in the full sets, 100% of lashes should be covered correct direction and sit exactly on top of (including inner and outer corners) this the natural lash. (5 points) will show up in your photos, if we can see Coverage — We are looking for complete missing lashes you will lose points. (10 full sets, 100% of lashes should be covered points) (including inner and outer corners) this 3. General Impression — Style, length and will show up in your photos, if we can see curl should complement your male model’s missing lashes you will lose points. (10 face shape and bone structure, lashes on points) both eyes should look even. (5 points) General Impression — Style, length and 4. Adhesion — No lashes should be or look curl should complement your model’s face stuck together. (10 points) shape and bone structure, lashes on both 5. Clean Work — No glue excess should eyes should look even. (5 points) appear on the lashes. (5 points). Adhesion — No lashes should be or look 6. Colour of Lashes — Black ONLY. stuck together. (10 points) 7. Length — Extensions length should be Clean Work — No glue excess should suitable for your model’s natural lashes (5 appear on the lashes. (5 points) points) Length — Extensions length should be 8. Thickness/Weight — Lash extensions suitable for your model’s natural lashes. (5 thickness/ volume of lashes in a fan should points) be suitable for model’s natural lashes Thickness/Weight — Lash extensions please use the Volumetric Calculator™ to thickness/ volume of lashes in a fan should determine the correct lash thickness to use be suitable for model’s natural lashes on your model. please use the Volumetric Calculator™ to »» For 2D Volume you can use eyelashes determine the correct lash thickness to use of a maximum 0.07mm thickness. on your model. »» For 3D-6D Mixed volume you can use: »» For 2D Volume you can use eyelashes 0.05mm 0.06mm, 0.04mm, 0.03mm of a maximum 0.07mm thickness. please use the correct diameter for »» For 3D-6D Mixed volume you can use: your models natural lashes- check the 0.05mm 0.06mm, 0.04mm, 0.03mm volumetric calculator. (5 points) please use the correct diameter for 9. Distance — From the eyelidshould be your models natural lashes- check the the same for all extensions through the volumetric calculator. (5 points) lash line. Recommended distance 0.5mmDistance — From the eyelidshould be 0.6mm (classic extensions), 0.3mm-0.5mm the same for all extensions through the (volume extensions). (5 points) lash line. Recommended distance 0.5mm- 10. Effect — Chosen design is suitable for 0.6mm (classic extensions), 0.3mm-0.5mm model’s eye shape, face and hair colour. (5 (volume extensions). (5 points) points) Spread Span of the Fan — Only for 11. Spread Span of the Fan — Only for volume nominations. Lashes should be volume nominations. Lashes should be fanned in the correct way, the distance fanned in the correct way, the distance between each extension of the fan must be between each extension of the fan must be even. Thickness of extensions chosen has even. Thickness of extensions chosen has to to be suitable for the model’s natural lashes be suitable for the model’s natural lashes. (10 points) (10 points)

New category, this category is to show case your brown lashes, no black or other colours. You can use different shades of brown in a set. 1.

Classic Lashes Directions — Lashes should not crisscross each other, they should lean in the correct direction and sit exactly on top of the natural lash. (5 points) 2. Coverage — We are looking for complete full sets, 100% of lashes should be covered (including inner and outer corners) this will show up in your photos, if we can see missing lashes you will lose points. (10 points) 3. General Impression — Style, length and curl should complement model’s face shape and bone structure, lashes on both eyes should look even. (5 points) 4. Adhesion — No lashes should be or look stuck together. (10 points) 5. Clean Work — No glue excess should appear on the lashes. (5 points) 6. Length — Extensions length should be suitable for model’s natural lashes. (5 points) 7. Thickness/Weight — Lash extensions thickness/ volume of lashes in a fan should be suitable for model’s natural lashes please use the Volumetric Calculator™ to determine the correct lash thickness to use on your model. »» For Classic Look, you can use eyelashes of a maximum 0.15mm thickness. (5 points) 8. Distance — From the eyelidshould be the same for all extensions through the lash line. Recommended distance: 0.5mm0.6mm (classic extensions). (5 points) 9. Smooth transition — An invisible transition required through the lash line with no "steps". (5 points) 10. Effect — Chosen design is suitable for model’s eye shape, face and hair colour. (5 points)

4. 5. 6.

2D - 6D Mixed Volume 1.

PLEASE SEND IN AT LEAST ONE PHOTO PLEASE SEND IN AT LEAST ONE PHOTO PLEASE SEND IN AT LEAST ONE PHOTO OF BOTH EYES. OF BOTH EYES. OF BOTH EYES.

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THE UK INSTITUTE LAS

Join us for this ground-breaking event in London’s most exclusive celebrity nightclub! 23rd September 2018 LONDON’S FIRST LIVE FANTASY LASH SHOW BUY TICKETS from

£49

MEET JUDGES

at the Luxury Beach Villa!

COMPETE from

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LIVE FANTASY LASH SHOW

COMPETE AT THE BIGGEST FANTASY LIVE SHOW Fantasy Lash Competition for ALL A Fantasy Lash Competiton with five different divisons to enter! Including LIVE and Photographic categories.

The Biggest Trophies and Awards! You need to be in it to WIN it! With the biggest world trophies, awards and amazing prizes to be won! Proudly Sponsored by:

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VIP, Front Row & Backstage Pass Tickets : £199

Early Access, Champagne Reception, Mingle with the Judges, Photoshoots, Goody bags & FREE Fantasy Lash Magazine. Then party until 3am with Celebrity DJ!

Standard Tickets : £49 Entry to the live show at 6.30pm, Photoshoots, Goody bags & Party until 3am with Celebrity DJ!

BUY TICKETS at: www.fantasylashweek.com

Emily Lee

Interview with by Louise Tierney

“I guess you can say I was born to do this.” Emily has always been fascinated with makeup and beauty, even as a child. “I remember coloring in the nails, eye shadow, and lipstick in my Archie Comic books; I still have some of them.” She chuckles as she reminisces.

Licensed Esthetician. She then worked in various spas, beauty distributors, and even a nail academy. It was during this time that Emily was born in Victoria, Canada, and was the youngest of four children. Emily got her first Her earliest memories of providing beauty services were from as young as taste of competitions. eight years old, when she would carefully groom her great-grandmother’s Emily has participated nails. “I remember one Christmas, one of my aunties bought me the Barbie in and even won a few mannequin head that you can put makeup on and style her hair, and it was industry competitions, the best thing ever! I didn’t put it down for weeks.” that vary from nail enhancement to spa pedicure, to eyelash extension. “I wanted to learn everything I could from as many people as I came into Fast-forward a few years and Emily was a young teenager who sculpted contact with. Learning is growing, and a great way to grow is to compete!” her own acrylic nails from drug store liquid and powder kits. “It took me The excellent quality of her artistry and attention to detail boosted her hours and hours to sculpt my own nails! I’d glop on the product and try to reputation in the industry. Emily was passionate about her personal smooth it out as evenly as I could with the little brush, then spend the next development and desired to take her career to the next level. In 2005, she several hours filing the thick monstrosities to shape. They always ended took control and founded her own studio, Queen Bee Spa, which celebrates up looking nice, but took forever to do!” That is why in high school when its 12th year of success this year. the guidance counselor asked Emily what career path she was choosing, it was a no-brainer. “I was going to be Mariah Carey’s nail girl and travel the Emily’s love affair with eyelash extensions began in 2009 when she world on tour as part of her entourage!” While her class mates struggled accompanied her sister to an eyelash extension appointment. Emily was and stressed over making a career choice, Emily was already practicing by instantly intrigued by what she saw, and by the gratuitous results. So much working on the hair and makeup team for the school play, and even doing so, that she started researching companies to take training from that very her friends’ hair, nails, and makeup looks for graduation. Emily was in love day. “I suffer from what I like to call Wimpius Lashicus. No amount of with the beauty industry! mascara can help, and so I usually wore strip lashes, which are a pain to apply and uncomfortable to wear. Eyelash extensions opened up a whole Shortly after high school, Emily moved to Vancouver, where she still new world of possibility for me and people like me!” lives, graduated from esthetics school with honors, and became a

84 - Lashes

Back then, there weren’t as many options for training and products as there are available today, so Emily chose two of the best-known lash companies at the time, and trained with them both. Then she took to the Internet to learn more. She came across a chat forum called Wake Up In Your Makeup (WUIYMU) where lash professionals from all over the world came to share their tips and techniques. “It was an amazing community of techs who were so generous with their knowledge. No one had any ulterior motives. We just wanted to freely share! I met many of my current lash friends there. Some days I really miss that place!” It was in the WUIYMU community that Emily first heard of the Russian Volume technique. “Some of the women from Russia and Ukraine were posting photos and at first, we all were skeptical because no one here had ever seen anything like it. We didn’t even have diameters that thin available to us yet!” Emily took her first Russian Volume (RuVol) class in May of 2013 and was hooked! One year later, North America had another historical eyelash event – the first live competition, LASH WARS, in which Emily was the Competition Director. Her prior experience in nail competitions helped her to define the rules and procedures for Lash Wars. “It can be challenging sometimes [organizing a competition] because people expect you to be warm and fuzzy, and they get mad when you give them demerits for being late, or they think something is unfair, but you’re just doing your job. You have to have really thick skin.” Since the very first Lash Wars, Emily has also had the honor of judging competitions overseas in England, Russia, and Ukraine, as well as continuing to direct Lash Wars every year. “I love to see how Lash Wars has evolved with my own standards. For example, I have very high infection control standards, and so it reflects in the rules that competitors must follow these standards or receive demerits. These are things I hope one day will become the industry norm, such as wearing gloves and masks.”

classes, with no plans to ever stop learning. “I am very passionate about education, and I am also devoted to helping people.” Recently, Emily launched her website, BEAUTYPRO MEDIA, which is a pro-to-pro resource where she provides comprehensive, impartial reviews to help other beauty professionals better choose courses, events, and products. “It kind of naturally progressed because people kept asking me about the courses I had taken or what products I would recommend, so instead of constantly repeating myself, I’ll just film it! I guess people trust my opinion on it because I’m one of the very few who has absolutely no desire to teach or carry my own product line. It makes me unbiased, and therefore, more credible because I don’t gain anything from recommending a certain product or trainer. I just want to help people, whatever that looks like, whether it’s helping a client feel more confident in her own skin or helping a beauty pro choose the right class to take.” When asked what she sees for herself in the future, Emily responded with “I don’t really know. All my life at my very core, I’ve only ever wanted to achieve one thing – change people’s lives. I don’t measure success by how many dollars I can make, but by how many lives I can touch. I want our industry to always move forward and set better, higher standards, and I believe that change can only come from within each of us. When we strive to better ourselves that is when we can better our industry as a whole. I will follow that path to wherever it leads me.”

Be real, be integrous, be the change!

Currently, Emily still has yet to meet Mariah Carey but is optimistic. www.BeautyProMedia.com

Continuing education also plays a large role in Emily’s life. Since the very first eyelash extension course in 2009, Emily has attended 13 eyelash extension classes, 7 permanent makeup classes, and several other beauty

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LASH EVENTS U

May 20th 2018 Day long conference with lunch onboard the Sunborn Superyacht. Includes after-conference drinks in luxury cocktail bar, product goody bags, copy of Lash Inc, lash contest, interactive workshops.

Tickets from

www.lashevents.co.uk

Our amazing speakers for the 2018 Super Yacht Lash Conference in London are now confirmed

Petr LhotskĂ˝

Jill Heijligers-Peloquin

Loreta Jasilionyte

Britta Krueger

Michelle Meredith-Rath

Courtney Buhler

Organised by

Louise Tierney Lash Inc Magazine

Miranda Tarpey UK Lash Institute

King of Lashes

Meet the by Louise Tierney

Petr Lhotský is one of the most recognised male faces in the Lash Industry. Petr has thrown himself into improving the industry through his conferences, educational classes, product line and international judging. Lash Inc. — Petr, I love seeing your Facebook posts on your travels as a judge and a speaker at conferences. What is your favourite aspect about your work in the lash industry? Petr Lhotský — I love travelling and I'm glad my work allows this. Thanks to my knowledge and experience in the lash industry, I am constantly in demand around the world. I like everything I know, I can pass on to other people, and I love to motivate them for better performance. It enriches me enormously to explore different angles and views of lash extensions in different corners of the world and cultures. I always try to understand the market in detail.

It has been a very busy year for you please share with us what you have been doing and what your plans are work wise for 2018? Last year, I was able to travel to Asia, specifically to Taiwan and Vietnam, where I had several lectures, trained the stylists and judged competitions. I must admit that my first impression of eyelash extensions in these countries has not been positive at all, it was for me, a kind of culture shock and it took me a while to understand the specifics of the local market. Providing services work on a totally different principle than in Europe or America. For me personally, quality is always the first, but in Asia it's speed regardless of the quality of the result. Therefore, to be a judge, I had to look at the results with their eyes and mind.

country, where even if the stylist knows her work perfectly, no one is willing to pay enough, so she has to choose the path of minimum time and maximum number of clients. Last year was really difficult for me. Intensive demand for training, workshops, attendance at conferences, and lash competitions far outweighs my availability. That's why I carefully choose which events to attend. In addition, I hold the largest international lash extensions congress, which is a very time-consuming activity (and I organize everything myself with the help of one event manager). This year I was able to visit many countries and cities. I went back to some of them several times. E.g. London, Sweden, Norway, Estonia, Ukraine, Ibiza, Rome, Vietnam, Taiwan, Portugal, Lithuania, Germany; moreover, my congress was sold out and achieved great success - it was awarded the title of the best conference of 2017. And this year? I hate to say so, but unfortunately, I have had to reject most of the job offers. I carefully choose only the most interesting ones mainly to places I have not visited yet. So, for example, Mexico, Canada, Brazil, Japan and many other countries are waiting for me in 2018.

What is next for you in your career? What are your goals and aspirations? I'm not the type that would create some extreme goals, nor do I have any special aspirations. I have always done everything with joy, honesty and openness to people, and my career has been created and grows by itself. I let it flow, I am not a careerist and I never urged myself anywhere, my work, which is followed by my success and popularity, speaks for itself.

However, there is a direction I'm trying to follow, specifically by making training more cohesive by using techniques of coaching. I would like In our master training, we focused on motivating to share this experience with other trainers our students to one of the most important factors because I believe that we lack this approach and that led to success - 100% quality and safety it is very important for starting a business. This results. It's so interesting, because the stylists topic could be a separate long article, but in a are extremely careful, skilful, and creative. nutshell, there is a huge difference between the All the techniques were acquired practically excellent stylist (who is training and showing instantly, and given enough time, each one of how she works) and the excellent coach/trainer them conjured up the most beautiful set of lashes. (explaining all the options in detail, teaching the This proved to me once again that it is only about students to think about their work, to find the the mentality, traditions and economy of a given techniques and procedures that are the best for

88 - Lashes

Photography - Alexandr Slinky, Make Up - Valery Star, Lashes - Inna Kharlamova, Model - Petr LhotskĂ˝

them and to achieve higher self-confidence and motivate them to further develop). I wish there was more cooperation in our field at the expense of mere competition and copying. But to mention at least one aspiration, it is absolutely above all, being the best father of my son.

What motivates you to continue your work? The biggest motivation for me is positive feedback, which stimulates me and "recharges my batteries". For that feeling, I am always willing to give my maximum.

We adore your Front cover King image, please tell us the inspiration behind it? The first inspiration was probably an article in an Italian lash magazine, where they called me "il Re delle Ciglia" - King of Lashes. I posted the post to FB and the nickname started to be spontaneously used. So, it was not my idea. After you asked me to add my profile photo to the front page, I decided to make it more exciting and complex - to promote eyelash extensions in combination with my nickname. So, I approached the excellent stylist Inna Kharlamova and I flew to her and her team to Kiev. We achieved a great result in just a day.

Please tell us a little about the conference you are running this year? This year we will have a 2-day congress again. The first day will be full of lectures and entertainment, the next day we are preparing workshops. It may seem that we have nothing to offer for the fourth time, but as we are a global leader in conferences, we are always able to bring unique content and exclusive news from the lash industry. We select only the best tutors carefully. Thanks to this success, we have a huge base of loyal fans who fully trust us and buy tickets in advance without the knowledge of the program and all the details. This is about 50% of the participant. The most difficult task and the key to such a massive success is to overcome ourselves, and that is what we have managed each year. And I promise that this year will again be legendary because the password of our conference is: #NOMOREBORINGCONFERENCES Do not forget to buy tickets at

www.leagueoflashmasters.com

And finally, what do you love most about our industry?

The advantage of eyelash extensions is its immediate effect, the so-called WOW effect. A moment that every stylist loves, when customers I love all the enthusiasts of eyelash extensions. first see their lashes and feel like a princess. I All, who take this discipline seriously and have it appreciate this greatly and I am very pleased that as part of their life. many people have found a job in this industry that they love and enjoy very much. I also very much like the upsurge that is so steadily growing in a young market of eyelash See Petr at The League of extensions. The growth is unreal, and I am very Lash Masters in Prague www. proud to be part of it from the very beginning. leagueoflashmasters.com and The transition of the "one on one" technique to Super Yacht Lash Conference the "volume" extensions is fascinating.

London www.lashevents.co.uk .

Lashes - 89

Lash Masters Volume 4

Bringing together some of the best lash artists in the beauty industry. Learn how these experts got started in the industry, their story and the insights they have for you.

Available from Amazon

Featured Lash Artist - Jazmin Zayas Lashes - 93

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F O R M O R E I N F O R M AT I O N O R TO E N T E R , CO N TAC T:

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Business

Business - 97

Business Breakdown:

P hotography for Success by Andi Ramsay

Hi there! I’m Andi, and I am (among other things) the designer for Lash Inc. I’ve been involved in the creative industries for just over 17 years since I started my own business, and I currently run a visual communications agency that produces Video, Photography, and Design (like laying out Lash Inc every quarter) for a variety of different industries in Scotland. For just over a year now, I have been involved with the production team at Lash Inc HQ, and I’ll be honest; I didn’t even know that the lash artist world existed before I met Louise! I knew that beauty treatments existed, of course, but I didn’t have any concept of just how talented and passionate you magnificent lash artists could be. As I have prepared each issue for publication I have been fascinated by all the things there are to know, all the different techniques, products, styles, and applications for lashing skills. Each issue I will bring a little bit of my knowledge and experience, of both running a business and working in the creative industry, to these pages. Each quarter I’ll be penning an article for the business section of Lash Inc International. I truly hope it will be useful to you, and I would love to hear your thoughts. I’d also love to know what questions you might have, let me know what you want to know!

Part of their research will be looking at your website and social media, and weighing what they see against all the other lash artists (or lash technicians, it’s the same thng as far as they are concerned) that they’ve been able to find.

Put yourself in that person’s shoes for a moment; thinking, not like a lash artist, but like a normal person seeking some kind of lash treatment. They In this issue we are talking about photography. Typically, at this stage a don’t look at your work and evaluate whether you picked the right curl, photographer would launch into some long-winded ramble about shutter or whether you used a specific volume technique. They look at the photos speeds and lighting techniques, but I’m going to take a different approach. of the lash work you’ve done and they decide if they feel like it is good, I want to talk a little less about how to photograph lashes, and a little more professional work. They think about whether they will end up with perfect about why you should photograph lashes. More specifically, I’m going to lashes or not. Your photos will play a huge role in their decision to buy or talk about the importance of strong photography to your brand, how to to not buy. ensure that your images reflect the quality of your lash work (and why that’s important), and finally I’ll discuss how to use those powerful, high- The things that an average person sees in your photos are all the things quality photos to promote your brand and grow your business. that you don’t look for. It’s not enough to do incredible, flawless lash work on your clients. You have to show that lash work off, so your photos have to be flawless too.

The importance of Photography

So, obviously, a photographer is always going to say that photos are important. But I am not one to simply make a claim and expect everyone to believe me. I believe I can make my case here. First, think about how you interact with other businesses. Whether you are buying for yourself, your family, or for your business. Do you just go with the first search result, or the first shop you see? Most of us, especially for considered purchases, take a little time to research and evaluate any company we are thinking of using. Lash Artists are not exempt from this scrutiny, in fact they are more likely to be critically examined by potential clients. We are talking about a fairly delicate procedure involving adhesive close to their eyes, they will probably spend more time agonising over their decision than they do when considering a new hairdresser.

98 - Business

Quality that matches your work So, you’ve worked hard, you’ve done great lashes, you reach for that iPhone to snap a shot and pop it on Instagram for the world to see, but WAIT! Great lashes aren’t enough. I’m really sorry, but even the best lashes can be ruined by a few minor, easily-fixed mistakes. Here are a few pitfalls to avoid: GG Messy surroundings – You look and see the flawless lashes that you just made, everyone else is a bit distracted by all the little lash trimmings, the scraggly eyebrows, the scribbles on the patches, even the shininess of the skin or the redness where the tape has been taken off. Tidy up after yourself, make the photo reflect the relaxed,

pampered experience of your salon, show your work at its very best. Maybe give the clients face a cleanse and leave them for a few minutes for any redness to subside.

has experience photographing beauty, fashion, or portraiture. Look at their portfolio and evaluate them the same way that you now expect people to evaluate you. Not all lash artists are the same and the that is true for photographers too!

GG Background clutter – You’ve got a great client, lashes are perfect, brows on f leek, ready for their closeup; but in the background there’s a clutter of tools, glue bottles, discarded materials, maybe even the odd fire extinguisher or emergency exit? Either move the client, or move your camera. Frame up a nice neat shot and look at everything that is in there.

Submit your work to publications. Obviously, Lash Inc is the place to be seen. Get some images sent in for our reader gallery, pitch an article to our editorial team, maybe send us something extra special to become one of our featured Lash Artists. Send in your very best lash work, shown off in your very best photos. Lash Inc only comes out once every three months, I’m sure that in that amount of time you can find a couple of really great GG Terrible lighting – It really doesn’t matter how great your lash sets of lashes that you’ve done, and if you want to really get noticed then work is if nobody can see it, or they can’t make out the details. find a local photographer, makeup artist and a model or an actor who Most lash artists use some pretty decent work lights so would be willing to do something a bit different and arrange a photoshoot they can see what they are doing, but beware of having that really flexes your creative muscles. it too close and creating deep shadows or really bright highlights (especially on shiny skin). Ringlights create Publication is great for your promotion. It’s external verification that you beautiful, stylish catchlights in the eyes, but they aren’t are good at what you do. When you get published, buy a copy, put a snap of the only lights available. Find your style, and try to keep it on social media then frame the page in your salon! Make a big deal out of a nice balance to your lighting. If your light is too bright, it, you’ve earned that right! or too harsh, bounce it off a white surface to diffuse and soften it. Aim for consistency, and ensure that your photo style matches your brand. The bottom line is this; amazing photography can be great for your GG Terrible photography – Probably the most difficult of the business, great for your marketing, and great for your promotion. The only problems to fix is when your camera or phone just won’t do what thing worse than having no photos is having bad photos, when a potential you want it to. Blurry photos make your work look poor, photos client sees poor images it tells them that you’re not paying attention to the that are highly filtered for Instagram can suggest that you are details, which is a pretty important thing when dealing with individual hiding something. By all means, neaten a photo up a bit, but eyelashes! keep the filters to a minimum and let your work speak for itself. Practice a bit with your camera or phone to make better To get a feel for what you should be aiming for just take a look at our cover photos. There are loads of beginner photography tutorials image, our featured lash artists, or the exceptional work in our Reader on YouTube. If you are getting blurry, out-of-focus shots Gallery this issue. then try not getting so close to your subject. If you are getting blurry shots because your camera is shaky then Really show your work at its best, that will drive new clients to your salon try introducing more light or use something to rest your and help to grow your business. And when you put so much work into camera on (a tripod is the obvious solution but anything learning about, and then creating, beautiful lashes; it is only fair that the sturdy that you can get near to the client will do the job world gets to admire them in all their glory! just fine).

The moral of the story

Promote your brand with amazing images The first thing you need a photo of, is you! There are hundreds of reasons that a (really good, high quality, professional) photo of your lovely face is important to your business, and I’m not aware of any good reasons for not having one. Get a photographer, get your photo done. Someone with experience of shooting business headshots (or acting headshots) is a good bet, but any half decent photographer should be able to get you a starter headshot. Once you have that, put it up on your website, all your social media (doesn’t have to be your profile picture, but your face should be in there somewhere) Let people get to know you and what you look like. It increases the probability of them booking with you by a huge margin. Stick to one headshot at a time, so whatever you use on your website, use the same one elsewhere. It makes you recognisable and builds your brand awareness.

Andi Ramsay is the Creative Director of Lumogenesis, a visual communications agency based in the north of Scotland. He has spent the past 25 years with a camera or a computer, creating photos, videos, and designs that tell powerful stories. Andi is the designer who assembles Lash Inc magazine. @lumogenesis

Next, get some promotional images of your work. Some people would suggest getting photos of your salon done first, but this is a mistake. Clients don’t come to you because of what your salon looks like, they come for what you do. Get that out in the world and worry about the salon later. Make sure you use a competent photographer, preferably someone who

Business - 99

Lash Inc provide assessment and accreditation of lash artist training courses. The accreditation will show potential students your materials are of a set standard and that your qualifications have been verified. Students are looking for peace of mind and accreditation can help with this.

Training Accreditation Benefits 1.

Potential students know that your qualifications have been verified and your training courses and materials are of a set standard. Valid for 12 months.

Accreditation logo issued for you to use on stationery and website.

Accreditation certificate issued to display on your premises.

Up to 6 courses accredited for a single fee (£150 or $250 USD) (Additional courses £25 per course)

CPD points and certificates can be allocated to your students.

Free listing in Lash Inc training directory (print and online versions), saving you £200 per year.

Free digital subscription to Lash Inc.

Accreditation recognised by various insurance providers worldwide.

Free listing on Accredited training provider section of website.

10. Discounts on insurance (Currently UK & Ireland only).

er t s i g Re for n o i t a t edi r c c A y! toda

11. Invitation to sign up for Lash Inc Ambassador program, your students will receive a 1 year subscription to Lash Inc plus you as a school can gain extra rewards.

* Extra Bonus: Free VIP Membership to website: Read current Lash Inc, back issues, e-books, exclusive discounts and video content. No risk application, if we can not accredit you for any reason your application fee will be returned promptly.

http://www.lashinc.eu/training-accreditation-application 100 - Business

The following academies and individual training providers are accredited by Lash Inc. Their training courses and qualifications meet all requirements for approval by our organisation.

Lash Inc Accredited Directory

United Kingdom & Ireland

England Love My Lashes Sue Winter 7 Bremen Grove, Shenley Brook End, Milton Keynes, MK5 7FJ mklashes@gmail.com

Flirties Unit 2, Tarlair Business Park Tarlair Way, Macduff, AB44 1RU www.flirties.co.uk +44 845 022 22 33

East Anglian Beauty Training maureen@eabt.co.uk www.eabt.co.uk

Hello Gorgeous (Kent) eyelashacademy@gmail.com www.eyelashacademy.co.uk

Gina G Beauty Ltd gina.beautytherapist@gmail.com

Institute of Eyelash Excellence 25 Hillview Road, Canterbury, Kent, CT2 8EY www.eyelashextensiontraining.co.uk

Lash By Francesca LASHacademy Training & Products rachel@lashbyfrancesca.co.uk www.lashbyfrancesca.co.uk

VZ Hair and Glamour Ltd 26 Rutland Road, Maidenhead, Berkshire, SL6 4HY +44 7554 925 551

Immaculate Beauty Academy

Venus Beauty

8 Tamworth Parade, Elms Park, Essex, RM12 5AS imlashes@yahoo.co.uk www.immaculatelashes.com

Patrycja Plaszczymaka 81 St Olaves Rd, Bury St Edmunds, Suffolk, IP32 6RR patrycja596@googlemail.com www.venusbeauty-lashes.com

Inga Misiute Dartford, Kent, DA1 5LF +44 7988 374 564 imlashes@yahoo.co.uk www.immaculatelashes.com

Lashworld

Beelashfull Ltd Bianca Harris-Berry 191 Lewisham Way, London, SE4 1UY beelashfull@beelashfull.co.uk www.beelashfull.com

Samantha Smith

Silviya Mikova 122 London Road, Bognor Regis, West Sussex +44 7886 836 448 www.lashworld.co.uk

98-100 Lower Galleries, Eastgate Shopping centre, Basildon, SS14 1AG Samanthalou.ellis@yahoo.co.uk facebook-square /Samanthasmithlashartist

Love Beauty Training

Scotland:

995 Wycombe Lane, Wooburn Green Buckinghamshire info@lovebeautytraining.com www.lovebeautytraining.com

Tasha Young Blink Lashy, 31 Rodney Street, Liverpool, L1 9EH training@blinklashy.co.uk www.blinklashy.co.uk

Caledonian Therapy Academy 7 Newton Place, Glasgow, G3 7PR +44 1423 329 251 www.ctacademy.co.uk

Flirties Unit 2, Tarlair Business Park, Tarlair Way, Macduff, AB44 1RU +44 845 022 22 33 www.flirties.co.uk

Silva Petraitiene Classic Charm Professional Beauty Academy March, Cambridgeshire, UK classiccharmuk@gmail.com www.classiccharm.co.uk

Ireland: Monika Wojtysiak DeviLash Lash Extensions Atelier & Training Centre, 16/1 8 William Street, Galway, Ireland devilashireland@gmail.com

Business - 101

Glamour Lashes Ireland

Europe

Poland

+353 872 974 781 Glamourlashesbyjana@gmail.com www.glamourlashes.ie

Norway

Star Lash Academy

Donata Jucyte Ritzy Eyes Unit 45, Coolmine Industrial Estate, Blanchardstown, Dublin 15, Ireland +353 831 040 220 donata@ritzyeyes.com

Joanna Kolbusz Glamour Look Beauty, Clinic & Academy Unit 10 Belgrad Square West, Dublin, Ireland joannakolbusz8@gmail.com

Magda Frost Lash Studio by Magda Frost The Feelgood Centre, Exchange House, Main Street, Ballincollig, Cork, Ireland magdafrost.beauty@gmail.com

Beata Makowka Million Lashes Academy 6B Harts Corner, Finglas Road, Dublin, Ireland beetycrx@gmail.com facebook-square /MillionLashesDublin

Sandra Kliokmaniene Deluxe Beauty www.deluxebeauty.no sguogaite@gmail.com

Australia & New Zealand

Lithuania MB BEAUTY SCHOOL ,

Sugarlash Academy of Lash Artistry

Laura Kaminskiene Kaunas , Lithuania . Email : mbbeautyschool@gmail.com , Phone : +37064752037 , www.mbbeautyschool.com

VC LASH Ltd

Deluxe Lashes International Aleksandra Maniuse +370 6 092 2922 info@deluxelashes.lt www.deluxelashes.lt www.deluxe–lashes.com

Melena Langford info@sweetsugarlashes.com www.sugarlashpro.com

Canberra, ACT, AUSTRALIA +61 2 4761 59717 info@vclash.co.nz www.vclash.co.nz

Komao Kerrie Ann Ditz

Onutė Juršienė

Enchanted S.P.A

aniuta4ka@gmail.com MB Karališkas Grožis, Kęstučio g. 41a, Vilnius, LT-08143 karaliskasgrozis@gmail.com www.alashes.lt

PO Box 1483, Joondalup DC, WA 6919 0450 4247 39 / 1300 113 996 www.enchantedspa.com.au

Charming Look A. Jaksto 9-332, Vilnius, Lithuania zavingaszvilgsnis@gmail.com www.charminglook.it

Aida Rusiene Lithuania, Klaipėda, Taikos pr. 51-10, LT 9115 araida37@gmail.com

ster Regi for tion a t i d e Accr ay! tod

Jancarza 89, 31–618 Kraków, Poland starlashacademy@gmail.com http://www.starlashacademy.pl/

Baltic Beauty School Kaunas, Vilniaus g.17 / Mapu str. 1 +370 601 55573 info@bbschool.lt www.bbschool.lt

Lisa Gillanders LASHWORX Training Academy 50 Park Road, Greenmeadows, Napier, 4112, New Zealand lashworx@gmail.com www.lashworx.com

United States of America Jessica Mogauro The Beauty Pro Loft, 130 Centre St. Howe Barn #103, Danvers, MA 01923 +1 (781) 813–8131 beautyproloft@gmail.com beautyproloft.com

http://www.lashinc.eu/training-accreditation-application 102 - Business

Benita Lash Studio

Canada

18321 W. Lake Houston Pkwy, Suite 305, Humble, TX 77346 benitaramos@outlook.com

Sugarlash Academy of Lash Artistry

Amy Young Love Those Lashes LLC +1 (513) 280–6550 www.nomascara.com www.lovethoselashes.blogspot.com

Lucy Argent LA Lash Academy 137 Bay Street #8, Santa Monica, CA 90405 +1 (424) 200–8278

San Diego Eyelash Extensions 12935 Pomerado Road, Suite C, Poway, CA 92064 +1 (619) 438–5770 info@sandiegoeyelashextensions.com www.sandiegoeyelashextensions.com

LASHLAB Academy by PINKLAB & Co. 545 Fifth Avenue, 8th Floor, New York, NY 10017 +1 (212) 686–0992 www.lashlabacademy.com

Courtney Buhler +1 587 982 5274 info@sweetsugarlashes.com www.sugarlashpro.com

Lash Line Academy & Supplies Inc Jessi Love info@lash-line.com www.lash-line.com

Boutique Lash Company 2115 39 Street NW, Edmonton, Alberta, T6L 4G1 +1 780 266 3875 admin@boutiquelash.com

Cheralee Placsko Flutter Lash Artistry and Training Okotokslashes@gmail.com flutterlashes.ca

Deluxe Lashes International Aleksandra Maniuse +37060922922

Annie Annabelle Soo Lash Institute Singapore 245 Jalan Besar, Level 3, Singapore, 208918 +65 83395652 lashinstitutesg@gmail.com www.lashinstitutesg.com

Worldwide & Online Lash Master Academy Online masteracademyonline@gmail.com www.lashmasteracademy.com

Institute of Eyelash Excellence – Online eyelash.extension.kent@gmail.com www.eyelashextensiontraining.co.uk

Lessons in Lashes – Online South Africa Lesley–ann Altree

Luscious Lashes International 6 Hutchinson Ave, Table View, 7441, MaiLash Academy South Africa Mai Lee +27 21 557 5279 1526 N Scottsdale Rd. Tempe, AZ 85281, lushlashes@iafrica.com USA www.eyelashextensions.co.za +1 480 404 0092 mailashceo@gmail.com Vogue Lashes by Adelle Sutton

Tanya Jones +1 (415) 420-1939 takecarebeautymagic.com

9 Harvey Street, Summerstrand, Port Elizabeth, 6001 +27 41 583 2530 info@voguelashes.co.za www.voguelashes.co.za

LASH103 Lash Studio

Kylie Chandler

Kelley Jenkins DELTA LASH ACADEMY 103 Howard Street, Greenwood, MS, USA lashes103@gmail.com

Hyde Park Corner Shopping Centre, South Wing Offices, Suite 301, Hyde Park, Sandton, JHB, South Africa, 219 orders@fluttereyelash.co.za www.fluttereyelash.co.za

Take Care Beauty

Multi-country

lashtutorials@hotmail.com www.lessonsinlashes.com

Silart Lash & Brow Academy silartstudija@gmail.com

Business - 103

Events C alendar 2018 Events

February 2018 The Royal Canadian Lash Championships Vancouver, Canada 25 – 26 Feb 2018 www.rclccompetition.com

May 2018 NALA Awards

Celtic Lash Conference

Toronto, Canada 4-7 May 2018 www.nalagala.com

Dublin 6th – 8th July 2018 www.iceeca.com

Lash Me

August 2018

March 2018

Poland, Warshaw Championship 18-20th May 2018 facebook-square /Lashmemagazine

Lash Pro Balkan

Super Yacht Lash Conference

Serbia 3 – 4 March 2018 www.lpc.si

Suborn Super Yacht, London 20th May 2018 www.lashevents.co.uk

Lash Secrets Conference

Lash Master legends

Portugal, Lisbon 11th March 2018 facebook-square /lashsecretsconferenceportugal

Rome, Italy 26-27 May 2018 lashmasterlegendsrome.com

Lash Artists International Conference

June 2018

Arizona, USA 16-18th March bit.ly/LAI2018

April 2018 Les Vicroires Du Regard Paris, France 7th April 2018 www.victoiresduregard.com

Lash Challenge Croatia. Croatia 7th – 8th April www.martina-kallos.com

The Lash Brunch Washington DC, USA 15th April 2018 www.thelashbrunch.com

104 - Business

July 2018

Hollywood Lash Conference Hollywood, LA 1st – 3rd June hollywoodlashconference.com

The International Lash & Brow Conference Spain, Madrid 23rd June 2018 www.confinter.com

Nordic Lash Conference Tallinn, Estonia 24 – 25 Aug 2018 www.lashartshop.com

September 2018 The Lash Social UK 2018 Novotel in Stevenage, Hertfordshire, UK. 16th Sept 2018 www.beautybygenevieve.co.uk

Fantasy Lash Show DSTRKT, London 23rd Sept 2018 www.lashevents.co.uk

October 2018 Dream Lash and Brow Campus October 2018

Scottish Lash Conference Edinburgh Castle October 2018

Lash Bash Gold Coast Australia 23-24 June 2018 www.lashbash.com.au

2019 Events

February 2019

Ultimate Conference

Lash Masters Conference

Lash – Nails – Brows Kent, UK 30th June – 1st July 2018 www.helloultimate.com

Romania Feb 2019 www.lashmastersconference.com

Training Directory UK

LASHacademy Training & Products rachel@lashbyfrancesca.co.uk www.lashbyfrancesca.co.uk The LASHacademy supply products that are of the highest quality and most affordable to professional lash technicians. We ship worldwide. Training Dates: Ongoing

Frankie Widdows eyelash.extension.kent@gmail.com +44 7714 638405 www.eyelashextensiontraining.co.uk Master lash artist Frankie Widdows is head trainer at the Institute of Eyelash Excellence. She provides outstanding training from foundation level through to advanced lash techniques and Russian volume eyelash extensions. She also provides continued online support and tutorials as well as 24/7 access to her for the rest of your lash career. Training Dates: Ongoing

Michelle Ryan Michelle@flirties.co.uk +44 7825 924 920 www.flirties.co.uk Michelle Ryan is an experienced and passionate lash technician who has a wealth of knowledge that she loves to share with her students. As a trainer for Flirties, she constantly strives to improve the standard of eyelash extensions across the board. Being a busy therapist herself gives Michelle the ability to support students not just with training but to also offer help and advice in other areas of setting up and running a business.

Sarah Humphreyson

East Anglian Beauty Training

15 Drake Mill Business Park, Plymouth PL6 7PS +44 1752 771 112 sarah_humphreyson@hotmail.co.uk eyelashqueenplymouth.co.uk facebook.com/eyelashqueenplymouth instagram.com/ eyelashqueenplymouth

Maureen Blackman Norwich, Norfolk, NR6 +44 7717 257 756 info@eabt.co.uk eabt.co.uk facebook.com/ eastanglianbeautytraining

Accredited training in purpose built facility from classic to mega volume, also providing courses in waxing, threading and more.

Professional, bespoke accredited lash & brow training for beginners, and technicians wanting to expand on their skills. Not affiliated to any particular brand.

Best Lashes&Brows (Best L&B Ltd)

Ireland

Renata Fodor-Csuti +44 7555 481 857 info@bestlashesandbrows.com bestlashesandbrows.com facebook.com/ bestlashesandbrowsworldwide/ instagram.com/bestlashesandbrows Best Lashes&Brows® is a company offering a large variety products for professional eyelash extension and eyebrow building. We are not only promoting and selling professionally recognised high quality specialist products, but we also offer professional courses and trainings to beginners and experts in the industry.

iLashtique Cindy Nicholls Room 21, West Cornwall Enterprise Centre, Cardrew Ind. Est, Redruth, TR15 1SS +44 7875 436 054 cindy@helloultimate.com ilashtique.com facebook.com/ilashtique instagram.com/ilashtique

Ms Diva Training Cork & Dublin 0870 991 991 aoife@msdiva.ie http://www.msdiva.ie/

Annya Studio Anna Slufirski Tallagh, Dublin 24, Ireland info@annyastudio.com facebook.com/annyasstudio/ instagram.com/annyastudio/

Donata Jucyte Ritzy Eyes Unit 45, Coolmine Industrial Estate, Blanchardstown, Dublin 15, Ireland 0831040220 donata@ritzyeyes.com

Denmark MYLASHCOMPANY Beringsvej 7, 7500 Holstebro, Denmark (0045) 5070 2543 info@mylashcompany.com mylashcompany.com

I entered some lash art competitions in 2016 and won 3rd in London Lash Brands: MYLASH and MYTWEEZER. Battle and 2nd in a Christmas lash art High quality product with a unique competition. I have just become a lash patented formula. Worldwide fast trainer for the Cornwall area, under shipping. High level lash courses. We Leanne Harber’s Ultimate brand of teach Classic, Volume and our unique beautiful products at reasonable prices. course Lash Medic. This course is the first in the world, which focus are on clients with a medical condition. The course will be taught by a licensed nurse with over 8 years’ experience in lashes and 5 years working with oncology patients.

Business - 105

Australia Enchanted SPA 1/7 Wise Sreet Joondalup Western Australia 6027 www.enchantedspa.com.au reception@enchantedspa.com.au +61 1300 113 996 Quality Products and Academy

Lash Sublime Academy Jodie Burwood Level 1 34 King st Perth 6000 jodie@sublime-e.com +61 402 856 343

Ex-Import Niche 5/92 Township Drive, Burleigh Heads QLD 4220 +61 7 5576 6388 +61 7 5520 2292 (Fax) info@belmacil.com

SkinCare Fundamentals Stephanie Frey 200 Parker Avenue, Rodeo, CA 94572 +1 (888) 388-7546 info@skincarefun.com scflashstore.com/ facebook.com/skincarefundamentals/ instagram.com/skincarefun/ Exceptional certified EE workshops plus the highest quality eyelash extension products available in the market. SCFLash Store has it all and at great prices.

Beverly Hills Lashes +1 (310) 500-0551 info@beverlyhillslashes.com beverlyhillslashes.com facebook.com/beverlyhillslashes Instagram.com/beverlyhillslashes twitter.com/ bevhillslashes pinterest.com/bevhillslashes

USA

Intensive hands-on certification trainings in the Keratin Lash Lift and Eyelash Extensions- helping you build a strong foundation, leading to success in the eyelash industry.

Sinful Lashes

San Diego Eyelash Extensions

Luxury Products and Quality Training. +1 (818) 970–7151 sinfullashes@gmail.com www.sinfullashes.com

Olga Villarreal 12935 Pomerado Road, Poway CA 92064 sandiegoeyelashextensions.com Luxury products at competitive prices. +1 (619) 438-5770 Featuring our Red Ruby Volume sdeyelash@gmail.com Adhesive. Quality, in-depth training facebook.com/sdeyelash located in Los Angeles. We also travel the US bringing our Classic and Volume instagram.com/sdeyelash/ twitter.com/sdeyelash training to you. pinterest.com/sdeyelash/

LASHLAB Academy

by PINKLAB & Co. 545 Fifth Avenue, 8th Floor, New York, NY 10017

MaiLash & Brows

Canada Premium Products and Quality Training +1 (403) 999–4455 info@hotlashes.ca www.hotlashes.ca Canada’s Premium Quality Products shipped World Wide

Luxe Lash Academy Vancouver, British Columbia (Canada) +1 (778) 808–5572 leslie@luxelashstudio.ca luxelashstudio.ca facebook.com/luxeacademy Classic and Volume Certification, Advanced Volume Techniques, Re– Certification & Refresher Courses

Estilo Lash Kim Helgesen-Fuentes Mackenzie BC +1 (250) 615-1232 kimhelgesenfuentes@estilolash.com estilolash.com facebook.com/ estilolashmobileeyelashextensions Providing training in eyelash extensions, microblading, threading and lash lifts.

I’m Olga Villarreal, award-winning Master Lash Artist, eyelash extension trainer, aesthetician, and owner of San Diego Eyelash Extensions. My mission is to help every woman I serve to feel confident, radiant, and empowered.

Mai Le Scottsdale, AZ +1 (480) 404-0092 mailashinfo@gmail.com mailash.com

List in our training directory for just £50 GBP per quarter ($80 USD) Email info@lashinc.eu to be included in our next issue 106 - Business

Supplier Directory USA & Canada

SkynLash Academy NJ USA +1 (732) 618–2096 info@skinlashstudio.com skinlashstudio.com

Lash Affair by J.Paris

The Lashe, Inc.

+1 (800) 608-2420 info@lashaffair.com lashaffair.com

6321 N Avondale Ave., Suite 206, Chicago, IL 60631 +1 (773) 202-9399 thelashe@thelashe.com thelashe.com facebook.com/thelashe instagram.com/thelashe twitter.com/thelashe

We sell Luxury Lash Extension Products & Global Certifications. We ship and train globally as well

Sinful Lashes - Luxury Products and Quality Training +1 (818) 970–7151 Sinfullashes@gmail.com sinfullashes.com

Training Courses, Continuing Education at it’s Finest, Skype Training Available, Basic Lashes to Advanced Volume, Lashcoat & Lashbrow Training, SkynLash Shop for the Finest Lash Supplies

Luxury products at competitive prices. Featuring our Red Ruby Volume Adhesive. Quality, in–depth training located in Los Angeles. We also travel the US bringing our Classic and Volume training to you.

Novalash

PremierLash – designer lashes™

+1 (866) 430–1261 contact@novalash.com novalash.com

RevitaLash® Cosmetics cservice@revitalash.com revitalash.com

Angel Eyelashes info@angeleyelashes.com angeleyelashes.com Eyelash Supplier to Professionals

Boutique Lash Company +1 (780) 266–3875 admin@boutiquelash.com boutiquelashcompany.com

Hot Lashes +1 (403) 999–4455 hotlashes@live.com hotlashes.ca Canada’s Premium Quality Products shipped World Wide

Sugar Lash sweetsugarlashes.com facebook.com/sugarlashPRO Eyelash extension & training provider

Sweet Lash 377 Marshall Way N #1, Layton, UT 84041 info@sweetlash.com sweetlash.com

The Lashe has been developing premium application products for eyelash extension stylists since 2007. From our exclusive adhesive, to Lashe extensions, to The Lashe Technique.

United Kingdom & Ireland Flirties BeautyTrix +44 845 022 2233 beautytrix.me

premierlash.com scott@premierlash.com +1 877 366 5274 (Toll Free US & Lash Perfect Canada) +1 801 463 4868 (Local & International) +44 208 500 9028 info@lashperfect.co.uk Ultimate Lash And Brow Inc. lashperfect.co.uk Viengsamay Kettavong Professional and accredited training 619 800 4429 available from expert trainers at vien@ultimatelashandbrow.com competitive prices throughout the ultimatelashandbrow.com UK. Internationally renowned and facebook.com/ultimatelashbrowusa available worldwide through over 30 ULB® The Ultimate Lash and Brow Destination! We specialize in the art of eyelash and eyebrow enhancement products!

SkinCare Fundamentals 200 Parker Avenue, Rodeo, CA 94572 888-388-7546 info@skincarefun.com scflashstore.com facebook.com/skincarefundamentals instagram.com/skincarefun Exceptional certified EE workshops plus the highest quality eyelash extension products available in the market. SCFLash Store has it all – and at great prices.

overseas distributors.

Nouveau Lash Nouveau Beauty Group +44 844 801 6820 nouveaubeautygroup.com/

LashBase Ltd +44 239 225 1425 sales@lashbase.co.uk lashbase.co.uk

My Beautiful Eyes sales@beautyinnovator.co.uk mybeautifuleyes.eu Mylash, Myscara, Mybrows

Golden Eyelashes Ltd. +44 7522 168 750 goldeneyelashesinfo@gmail.com golden–eyelashes.com We supply high quality eyelash extension and accessories.

Business - 107

Lash Heaven - Luxury Lash Supplies www.lashheaven.uk Official distributor of VOGUE LASHES By Adele Sutton and Chrissanthie

LASHacademy Training & Products rachel@lashbyfrancesca.co.uk www.lashbyfrancesca.co.uk Products - The LASHacademy supply products that are of the highest quality and most affordable to professional lash technicians. We ship worldwide.

VZ Hair and Glamour Ltd International Distributor – Affordable Beauty Supplies +44 7554 925 551 info@vzhairandglamour.com www.vzhairandglamour.com Professional LashBlack 3 Week Semi, Permanent Mascara: Made in England & EU Certified, Eyelash Extension Medical Grade Glues made in England – Ultra Diamond Pro: fast drying – Senses for Sensitive eyes: low vapour odour, perfect for trainers and beginners , Individual Mink Eyelashes 100% Real Siberian Handmade Lashes

Best Lashes&Brows® (Best L&B Ltd.) Renata Fodor-Csuti +447555481857 info@bestlashesandbrows.com bestlashesandbrows.com facebook.com/ bestlashesandbrowsworldwide instagram.com/bestlashesandbrows Best Lashes&Brows® is a company offering a large variety products for professional eyelash extension and eyebrow building. We are not only promoting and selling professionally recognised high quality specialist products, but we also offer professional courses and trainings to beginners and experts in the industry.

LashBase Unit 1 Stratfield Park, Elettra Avenue, Waterlooville, Hampshire, United Kingdom, PO7 +44 2392 251 425 sales@lashbase.co.uk lashbase.co.uk facebook.com/lashbase instagram.com/lashbase_ltd twitter.com/lashbase Award winning, premium quality lash supplies. Experienced staff, the highest quality products and unrivalled customer service. Samples available.

EBC Limited 26 Prilep Str, Varna 9000 Bulgaria +359 5260 4073 mimi@ebcstore.com www.ebcstore.com European Beauty Concept (EBC Limited) is a lead manufacturer of high quality professional eyelash extensions and Permanent Makeup supplies

Netherlands Lash eXtend

Ireland Glamour Lashes Ireland +353 872 974 781 lamourlashesbyjana@gmail.com www.glamourlashes.ie

Elite Lash Academy Mall Road, Monaghan, Ireland +353 477 2580 +353 868 593 699 santa.jodka@gmail.com elitelash.co.uk/

Australia Enchanted SPA 1/7 Wise Sreet Joondalup Western Australia 6027 www.enchantedspa.com.au reception@enchantedspa.com.au +61 1300 113 996 Quality Products and Academy

Want to get listed in our supplier directory? Email info@lashinc.eu for details! 108 - Business

Bulgaria

033–4450323 info@lashextend.nl www.lashextend.nl www.lashextend.be

South Africa The Lash Collection info@thelashcollection.co.za thelashcollection.co.za/

Luscious Lashes International +27 72 338 7000 lushlashes@iafrica.com eyelashextensions.co.za/

Thailand Ultimate Lash And Brow Inc. Viengsamay Kettavong 619 800 4429 vien@ultimatelashandbrow.com ultimatelashandbrow.com facebook.com/ultimatelashbrowusa ULB® The Ultimate Lash and Brow Destination! We specialize in the art of eyelash and eyebrow enhancement products!