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EDITOR'S LETTER
Jack Trlica, Editor-in-Chief
An Industry That Is Flourishing T
Whether you are on the retail side of the desk, the supplier side, or a piece of the business that is transitioning into asset protection, we encourage you to join us in this exciting journey that is retail loss prevention.
he past two years have been a roller coaster ride for the broad economy as well as our niche loss prevention industry. Not only has the business of retail had to pivot and change with the pandemic, so too did the business of serving retailers with the technology and programs necessary to manage those changes. Solutions providers had to change how they communicated with retail buyers, how they demonstrated their software, and how they partnered with existing clients to continue to serve their needs—often from a long distance. By most accounts, the industry not only survived the downturn, but in more cases than not, actually flourished. From the magazine’s perspective of providing informative content for our loss prevention readers as well as a venue for advertisers to promote their products and services to LP buyers, we too transitioned rapidly and successfully. The year 2021, our twentieth anniversary of publishing the magazine, was one of our best. Creatively, we redesigned the print magazine to be more contemporary and readable, which was very well received. Not only was the magazine filled cover to cover with outstanding editorial content from our many contributors, but it also provided considerable
November–December 2021
up with greater market share in the end. We expect this will hold true again. With that said, we are forecasting an even stronger 2022. We have exciting plans to continue to expand both our print and digital channels. We plan to continue to widen our editorial content beyond the traditional topics we’ve addressed during the past two decades to new topics Every recession or that asset protection and economic downturn retail operations organizations are finding important to the has proven that ongoing evolution of retail. We are already writing more on those companies cybersecurity, the Internet of that continue to Things, risk management, and market themselves the supply chain, and we are on the lookout for what the next during economic important topics may be. uncertainty end up Whether you are on the retail with greater market side of the desk, the supplier side, or a piece of the business share in the end. that is transitioning into asset The magazine’s success is protection, we encourage you directly attributable to the twenty to join us in this exciting journey years of trust and credibility that is retail loss prevention. that has built the LP Magazine After having spent over thirty brand as well as the foresight of years associated with this our many advertising partners industry, I can attest that it who resisted the temptation to continues to be an interesting, pull back and, instead, trusted exciting, challenging, and us to carry their message to close-knit community. the industry throughout the Thanks to everyone who has pandemic. Every recession or supported our twenty-year economic downturn has proven journey. Join us for the next that those companies that twenty. Who knows where retail continue to market themselves loss prevention will be in the during economic uncertainty end next decade and beyond? thought‑leadership content from our sponsoring partners. So too, our digital channels were packed with original and thought-leadership content in the form of daily e-newsletters, website posts, audio and video podcasts, whitepapers, and live and on-demand webinars. All this content was shared with our social media connections as well.
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