Small Beer Headlines July - August 2023

July

Dear customer…

Hello, Welcome to the sunshine! I am writing this with my air-con on full blast in my office on a Thursday morning in June and all I can see is blue sky. What a turn the weather has taken since the cold Coronation weekend. Football is done for a while, and it must be summer as The Ashes is about to begin – Come on Bazball! Come on England! A great Ashes victory will be just what the summer needs to keep the beer gardens filled and the sporting momentum thriving. So, in order to quench your taste buds and cool you all down, we have a brilliant install offer on the summer filled Brewski Peach Lager from Renegade Brewery. Peach is the big new flavour

taking the UK beer market by storm. Who knew that a peach lager would take off so well? It is perfect for all your bars as it ticks the lager box, the craft box, the refreshment box and most off all, everyone drinks it. At a sessionable 4.1%, get it on your bar now before the rain and cold returns, it will definitely perform for you this summer.

Another great launch that needs your attention are the wonderful ready to serve cocktails from Niche. The two-page spread on their brands really showcases the quality and range that they have to offer. With 8 or 9 variants and a minimum ABV of 8%, they show quality, whilst ticking the ultra-convenient box, not to mention the potential margin

return across the bar. Ask us today for some samples. As I flick through some of the other offers we are running this time around, the overriding impression seems to be of bright colours and fun brands that are designed to make us smile. Harlot wines, Folc English Rosé, ABK Sunshine Beer, Sharp’s Solar Wave tropical cask ale, etc. They all have good cheer and eye-catching branding so make sure to take advantage of all there is on offer here.

Fingers crossed for a long English Summer, followed by an even longer Indian Summer too, we all need it that is for sure.

Cheers!

Rob Eastwood MD, Small Beer Ltd

GREENE KING CASK PINS – now AVAILABLE –

What are pins?

Pins are smaller containers for cask conditioned ale. Containing 4.5 gallons of ale, they are half the size of a traditional 9 gallon rkin. This means you only need to sell 12 pints a day to maintain quality (rather than 24 when using rkins), which is vital for keeping your ale drinkers happy.

Why and when should I use pins vs firkins?

There are 3 reasons to stock pins:

1 2 3

To add cask ale to your line up.

To broaden your range of ales.

To offer cask ale during quieter times of the week.

Pins are not always the best option for your venue

If you sell a full rkin every 3 days you do not need to switch to pins – however, you may want to add more choice to your range and pins are a great way of doing that.

Seasonal casks available in pins and firkins

NOW PERMANENTLY STOCKED

craft cans JUL - AUG 2023

GREAT BRITISH BOTTLED ALES FROM SMALL BEER

The perfect way to tap in to the growing market place for offering a great range of British Beers is to offer a great range of British Bottled Beers. You can do food matching evenings with them, sell them as off-sales to stop your customers going to the supermarkets or just display a great range on the back bar to entice a purchase. Below are just a few of the many we can offer. Call us to find out more.

Profit from PREMIUM & SUPER PREMIUM

The On Trade is witnessing a significant switch by customers to high-end drinks alongside an increasing spend per serve giving you a chance to boost profits.

ALMOST 50% OF VOLUME SOLD IN THE ON TRADE IN 2022 WAS PREMIUM OR SUPER PREMIUM*

IT IS PREDICTED THAT 70% OF TOTAL BEER CONSUMPTION WILL BE OF BRANDS IN THE PREMIUM OR SUPER-PREMIUM CATEGORY THIS YEAR AS CONSUMERS TRADE-UP ON SMALL ‘TREAT’ PURCHASES** TYPICALLY, YOU CAN NOW SEE AN INCREASE FROM 4 TO 7 PREMIUM TAPS ON THE BAR

A PREMIUM PRICE is happily paid if the lager has GREAT TASTE, AUTHENTIC HERITAGE & GENUINE PROVENANCE

Examples of genuine imports of superior quality & taste

PREMIUM PLUS lager continues to see a DOUBLE-DIGIT GROWTH & is a fantastic opportunity for your venue to increase trade.

A HUGE CHOICE OF WORLD LAGER AND CRAFT BEERS ARE NOW AVAILABLE

Premium 4% Lagermainstreamoffers appeal with a distinct flavour customers are willing to pay a little more for

ADD A SPLASH OF SUMMER SPIRIT TO YOUR COCKTAIL MENU!

SUMMER BY

BUY 2

BERRY LEMONADE

50 ₘ L TITO’S HANDMADE VODKA 125 ₘ L FRESH LEMONADE 5 STRAWBERRIES

Slice strawberries and lightly muddle into a glass. Add Tito’s Handmade Vodka, lemonade, and ice. Stir and garnish with a strawberry or lemon slice.

70 c L BOTTLES OF TITO’S HANDMADE VODKA, GET 6 TITO’S COPPER MUGS FOR FREE!

50 ₘ L TITO’S HANDMADE VODKA

100 ₘ L GINGER BEER 12 ₘ L FRESH LIME JUICE LIME SLICE, GARNISH

Add all ingredients to a Tito’s Copper Mug with ice. Stir and garnish with a lime slice or your favourite summer fruits.

MULE

PLEASE USE CAUTION WHEN DRINKING ALCOHOL AROUND OPEN FLAMES AND POOLS.

#lowandno

This area of our business is accelerating quickly! Are you stocking the brands that are driving the category?

“We dare you to taste test this versus Red Bull, you will never go back we promise you!”

BUY ANY 2 FOR £10 IN JULY & AUGUST

£6.23 PLUS VAT per case of 24 x 330ml (CAN)

AVAILABLE IN STILL & SPARKLING

ROAR THE LIONESSES ON THIS SUMMER!

20TH JULY - 20TH AUGUST

After the massive success of the lionesses in Euro 2022, the excitement and anticipation for the World Cup is building with much hope that the lionesses will take home the silverware again!

ROUND OF 16

GROUP MATCHES

20TH JULY – 3RD AUGUST

22ND JULY – 10:30AM

ENGLAND vs HAITI

28TH JULY – 09:30AM

ENGLAND vs DENMARK

1ST AUGUST – 12:00PM

CHINA PR vs ENGLAND

5TH AUGUST - 8TH AUGUST

QUARTER-FINALS

11TH & 12TH AUGUST

SEMI-FINALS

15TH & 16TH AUGUST

3RD PLACE PLAY-OFF

RESEARCH BY GREENE KING SHOWED THAT MORE BRITS THAN EVER NOW SUPPORT FEMALE SPORTS*

FINAL 20TH AUGUST

19TH AUGUST

ESTIMATED SPEND IN HOSPITALITY VENUES DURING WOMEN'S EUROS 2022**

£124 MILLION

8.8 MILLION WATCHED THE WOMEN’S EUROS IN A PUB OR BAR***

With the tournament being hosted in Australia and New Zealand this year, matches will be in the morning UK time. Think about ways to make the most of earlier games!

Early games are a winner for a special breakfast promotion to entice customers to your venue. You can even think about adding themed international options, such as:

Pancakes with maple syrup

Smoked salmon & scrambled eggs

Potato pancakes

Danish pastries

Stock up on soft drinks as well as alcohol free beers, ciders & spirits to offer customers a good selection of non-alcoholic options for the earlier games.

Create a special Women's World Cup cocktail. Don't forget a mocktail option!

Make sure you have a good snack offering. Include healthier items such as popcorn or homemade tortilla chips!

Advertise that you are showing the matches outside of your venue to attract passing trade and potential new customers!

BEER

GREAT BRITISH BEER FESTIVAL

1ST - 5TH AUGUST OLYMPIA, LONDON

CELEBRATING ALL THINGS BEER THIS SUMMER THE ‘BIGGEST PUB IN THE WORLD’ IS SET TO ATTRACT RECORD CROWDS TO OLYMPIA.

FOR MORE INFORMATION VISIT: GBBF.ORG.UK

WHY NOT RUN YOUR OWN BRITISH BEER FESTIVAL THIS SUMMER? BY PROMOTING CASK BEER, IT WILL HELP TO BOOST SALES IN YOUR VENUES AND HELP SMALL INDEPENDENT BREWERIES TOO.

HERE ARE SOME OF OUR FAVOURITE BRITISH BEERS!

TOP 10 CASK ALES*

ONCE AGAIN DOOM BAR HAS RETAINED THE TOP SPOT

SHOWS THE MOST IMPRESSIVE PERCENTAGE BOOST

CONTINUES TO INCREASE IN POPULARITY YEAR ON YEAR

Maximise Revenue Over Bank Holidays*

Summer Bank Holiday - Monday 28th August

Sales were 8%

in restaurants during the 2022 Summer Bank Holiday*

Sales were 63%

During Easter bank holiday weekend in pubs & restaurants compared to average weekend 2022**

Creating a special offer or limited-time deal can generate excitement with customers as well as increase your profit margins with low-cost, high-demand products.

Running a SET MENU offers your customers value & easier service for the kitchen with fewer options than your full menu

BOTTOMLESS BRUNCH is a very popular option – set clear rules to protect your profit margin

FAMILY OFFERS such as ‘kids eat free’ when two adults eat will attract families looking for good value offers

60% of regular restaurant goers look online for menus, photos and reviews before visiting.*

Post great eye-catching photos of your food and drink offerings to attract customers when scrolling!

1 3 6 7

2 Create and promote a special offer use social media plan your staffing levels

Ensure you have enough staff to cope with the increased footfall and retain great customer service. Assign a manager or senior staff member to busier shifts for a smoother service.

*

4

Shout about your best features

Highlight your best features and communicate these to customers in advance to ensure they choose your venue over competitors. For example:

Have you got a great OUTDOOR AREA?

Do you have a CHILDREN’S PLAY AREA

Are you DOG FRIENDLY?

Are you located close to a LOCAL BANK HOLIDAY EVENT?

email your database refresh your website

Email marketing can create 174% more conversions than social media*. Detail your Bank Holiday weekend plans and think about offering an incentive for booking with you such as a free drink or dessert.

5

Make sure you include details of your Bank Holiday promotions and events on your home page, update your opening times if required and make it easy for customers to book with a clear reservations button.

mix up your drinks range

Select some ‘Bank Holiday specials’ in each drinks category to entice sales. Special cocktails offer excitement to customers and good margins for you. Don’t forget to include low and no alcohol options!

Increase open rates by using the customer’s name in the subject line

HOW IT WORKS

STEP 1 STEP 3 STEP 4

STEP 2

SMALL BEER ONLINE ORDERING APP

Our Online Ordering App is here, tested and ready to go. If you already have an account with us, you can now place your order on our App. It will land straight in to our system for the delivery day you select in line with your normal delivery days. All the offers are on there plus some exclusive online ones too!

OFFICE OPENING HOURS

Monday - Friday 8.30am - 5pm, Bank Holidays 9am - 12noon. An answer machine is in operation at all other times.

WAYS TO PAY SMALL BEER

Direct Debit is our preferred method of payment. Credit and Debit Cards are also accepted - Mastercard & Visa. You can pay us by BACS - call us for our account details.

OFFERS IN THIS BROCHURE

All offers in this brochure are offered subject to availability. Please call Telesales or your Sales Representative to discuss any offers and we will endeavour to meet your requirements.

ALLERGENS

“At Small Beer Ltd we are committed to providing you with all the information you need on allergens contained within the items that you purchase from us. We hold all this information on file and we therefore request that you make us aware of the information you require at the time of purchase and we will be only too happy to tell you these, post them to you or send them by email.”

YOU CAN FIND AN ELECTRONIC VERSION OF THIS BROCHURE AT WWW.SMALLBEERWHOLESALE.CO.UK/BROCHURES