Small Beer
Dear customer…
Welcome to the July and August version of Headlines. The sun is really coming out to shine at the moment. After a really disappointing start to the year, April onwards has been really lovely, but boy do we need some rain. Classic Britsmoan about the sunshine, moan about the rain.
To try and zest things up a bit and bring a more Mediterranean vibe to the summer, we are delighted to announce that we have taken on Turkish beer EFFS for this geography coming in 30ltr kegs. It is a great price on install until the end of August, so call us today to find out all of the point of sale that you can get with this amazing brand. Those of
you that have holidayed in Turkey will know what a great brand and what a refreshing beer this really is.
It must be that time of year for bright and vibrant craft beers because this brochure is loaded with those opportunities. We have terrific install opportunities with Renegade Brewery and Tiny Rebel in particular. Their brands jump off the page and are full of flavour - they're interesting and are sure to go down brilliantly in the beer gardens of the UK.
We must also mention our new exclusive range of wines, Cari Saluti. At only £4.97, they look amazing, taste amazing, and are really going to grow quickly. We're
happy to supply samples along with tasting sessions and staff training.
With the British and Irish Lions tests around the corner, Test cricket versus India, Wimbledon about to start, The Open Golf Championships and many other things, it is sure to be a bumper summer of sport. Fingers crossed that that big ball of orange in the sky helps us all out.
Cheers!
Rob Eastwood, MD, Small Beer Ltd
WE ARE NOW STOCKING
WE CAN NOW DELIVER GAS TO YOUR CELLAR DOOR!* CO2, MIXED 70/30 & MIXED 60/40 BUY 4 IN ONE GO & PAY ONLY
£17.50+VAT PER CYLINDER
*WHEN YOU PLACE AN ORDER OF A MINIMUM OF £100+VAT ALL IN STOCK NOW
USUAL PRICE £20+VAT PLUS A £20 DEPOSIT +VAT. DEPOSIT RETURNS ONLY ISSUED ON BOC CANISTERS, & ONLY IF PURCHASED FROM US ORIGINALLY*
10 Small Beer
18 Small Beer
20 Small Beer
22 Small Beer
SCORE BIG WITH
WOMEN'S EURO 2025
Women’s football has experienced a remarkable rise in popularity in recent years, highlighted by the Lionesses’ historic victory at the UEFA Women’s Euro 2022 on home turf and their impressive run to the final of the 2023 Women’s World Cup. By screening these high-profile matches at your venue, you can tap into the growing demand for women’s football, attract more visitors, and boost your profits.
AROUND £124 MILLION WAS SPENT IN HOSPITALITY VENUES WHILE WATCHING THE WOMEN’S EURO 2022 TOURNAMENT *
WHAT INFLUENCED WHERE TO WATCH THE WOMEN’S 2023 WORLD CUP * :
DRINKS CHOICES WHEN WATCHING WOMEN’S FOOTBALL
TOP TIPS:
Create a fan zone atmosphere by decorating your venue with flags and banners. Think about projecting on to a bigger screen. Consider adding more screens to maximise seating with a good view. Run special offers on food and drinks.
Promote the tournament by displaying match schedules – don’t forget to promote your offering on your social media channels.
Organise events, competitions and theme nights around the tournament, such as a football quiz or guess the score competition.
Crushed Red Berries & Lime
Inch's Medium Apple Cider
Caple Road
Sidra
Cari Saluti
£4,97 PER BOTTLE
MIXING IT UP WITH MODERATION
A SIGNIFICANT SURGE IN THE POPULARITY OF LOW & NO ALCOHOL COCKTAILS has been driven by evolving customer preferences and an increasing emphasis on health and wellbeing. There are now sophisticated alcohol-free options that rival their traditional counterparts in complexity, taste and innovation.
Premium non-alcoholic spirits, botanical infusions, and craft techniques like foaming and clarification can provide a next level offering to your customers.
As the alcohol-free cocktails become more mainstream, it should be an important consideration for every venue.
1 IN 3 VISITS to pubs, bars and restaurants DO NOT INVOLVE ALCOHOL*
TIPS TO PROMOTE YOUR RANGE:
CREATE YOUR RANGE
Here’s some of our favourite low and no cocktails.
LET THEM KNOW!
Make your customers aware of your low and no cocktails.
Is there scope to create a dedicated section for them on your drinks menu?
Create a back bar display so it is easy to differentiate from your alcoholic cocktails.
Use your social media platforms. Instagram is especially great for targeting Gen Z who are big low and no consumers.
BRIEF YOUR BAR STAFF
Make sure your bar staff know your low and no cocktails really well.
A tasting session is an ideal way to engage your staff and increase their knowledge.
INGREDIENTS
50ml Lyre's Dry London Spirit
30ml Grapefruit Juice
20ml Lemon Juice
15ml Sugar Syrup
1 Star Anise (Garnish)
METHOD
1. Add all ingredients to a cocktail shaker along with some cubed ice.
2. Shake vigorously until chilled.
3. Double strain into a coupe and garnish with a floated star anise.
Side
INGREDIENTS
40ml Casoni Aperitivo Non Alcolico
40ml Lyre's Dry London Spirit
2ds Orange Bitters
1 Orange Zest (Garnish)
METHOD
1. Add all ingredients into a mixing glass full of cubed ice.
2. Stir until well chilled strain and pour into a chilled coupe.
3. Add an orange zest for garnish.
Mr Howard Lower
#lowandno
This area of our business is accelerating quickly! Are you stocking the brands that are driving the category?
Canned Beer & Bottled Cider
Tanqueray Alcohol Free 70cl
£16.26per bottle
BUY 2 & GET £5 OFF
Decem Gin 10% 70cl
Wines
£6.43per bottle
£23.99per bottle
£6.43per bottle
Nozeco Alcohol Free 200ml bottle
£8.01per case (6 x 200ml)
£3.50per bottle
Darling Cellars
Sauvignon Blanc Darling Cellars
Rosé Darling Cellars
BUILDING CUSTOMER LOYALTY
Customer loyalty isn’t just a nice-to-have - it’s key to long-term success. With rising guest expectations and more competition than ever, great service alone isn’t enough. Loyalty comes from creating experiences that guests remember - and want to come back for.
5-10 times more cost effective to retain existing customers than attract new ones*
1. PERSONALISE EVERY INTERACTION
TO BUILD CUSTOMER
Make your guests feel special by tailoring your messages to them. A little effort goes a long way - like sending a birthday discount or remembering their favourite drink.
2. GIVE REWARDS THEY’LL ACTUALLY USE
Loyalty programs work best when the rewards feel personal. Use what you know about your customers to offer deals that match their habits - like discounts on their go-to orders.
3. KEEP THE EXPERIENCE CONSISTENTLY GREAT
Whether it’s the food, drinks, atmosphere, or service - people come back for quality they can count on. Keep your standards high across the board so every visit feels just right.
4. ASK FOR FEEDBACK - AND DO SOMETHING WITH IT
Don’t just ask how you’re doing - show your customers you’re listening by making changes based on their feedback. It shows you care and want to improve.
5. MAKE IT MEMORABLE
Stand out by hosting fun events or theme nights. Memorable experiences give people a reason to come back - and tell their friends about you too.
6. USE TECH TO MAKE LOYALTY EASY
The right tools - like a CRM - make it easier to track guest preferences, manage rewards, and gather feedback, so you can offer more personal, seamless experiences.
£10.56
SNACKS
HuligaN Crush Pretzel Pieces
18 x 65g
Pipers Crisps
FLAVOURS : Anglesey Sea Salt, Burrow Hill Cider Vinegar & Sea Salt, Lye Cross Cheddar & Onion, Biggleswade Sweet Chilli, Trealy Farm Chorizo, Atlas Mountains Wild Thyme & Rosemary, Karnatak Black Pepper & Sea Salt, Great Berwick Longhorn Beef, Upton Cheyney Jalapeño & Dill
FLAVOURS: Cheese, Jalapeño, Honey Mustard, Sriracha
Salty Dog Nuts
Salted & Dry Roasted
Chilli & Honey Roasted Salted Cashews
FLAVOURS : Sea Salt, Strong Cheddar & Onion, Salt & Malt Vinegar, Ham & Wholegrain Mustard, Sweet Chilli, Flame Grilled Steak, Prawn Cocktail, Spicy Chicken
x 35g
Sea Salt, Habanero Chilli, English Mustard, Salt & Vinegar
HIGH-QUALITY PHOTOS & VIDEOS:
Ensure your content is visually appealing, including close-up shots of food and drinks, photos of your venue’s atmosphere, and videos showcasing events or behind-the-scenes looks.
CONSISTENCY IS KEY:
Maintain a regular posting schedule to keep followers engaged and ensure your social media presence is consistent.
EVENT PROMOTION:
Promote upcoming events like themed nights, quiz nights, live music, or sporting events with visually appealing images or videos.
ENGAGING CONTENT:
Encourage user-generated content by running competitions or asking followers to share their experiences at your venue. Respond to comments and messages promptly. Spotlight your employees.
Social Media
With summer in full swing, now is a great time to review your social media practices. With the upcoming Summer Bank Holiday on Monday 25th August, start thinking about how you can best utilise social media to engage and attract customers to make it a bumper weekend!
CUSTOMER REVIEWS:
Feature positive customer reviews and testimonials to build trust.
UTILIZE SOCIAL MEDIA TRENDS:
Stay up-to-date on the latest trends and incorporate them into your content strategy.
SUMMER BANK HOLIDAY – 25TH AUGUST
The perfect chance to push events and special offers on your social media channels to increase footfall and profits over the bank holiday weekend!
Select some ‘bank holiday specials’ in each drinks category to entice sales. Special cocktails offer excitement to customers and good margins for you.
Highlight your best features - have you got a great outdoor area? Do you have a children’s play area? Are you dog friendly? Let your audience know!
Host a bank holiday event and plug them on your social channels! Family fun days, BBQs and quiz nights are all popular events as a starting point.
SMALL BEER ONLINE ORDERING APP
Our Online Ordering App is here, tested and ready to go. If you already have an account with us, you can now place your order on our App. It will land straight in to our system for the delivery day you select in line with your normal delivery days. All the offers are on there plus some exclusive online ones too!
A QUICK LINK TO ALL THE GOOD STUFF
OFFICE OPENING HOURS
Monday - Friday 8.30am - 5pm, Bank Holidays 9am - 12noon. An answer machine is in operation at all other times.
WAYS TO PAY SMALL BEER
Direct Debit is our preferred method of payment. Credit and Debit Cards are also accepted - Mastercard & Visa. You can pay us by BACS - call us for our account details.
OFFERS IN THIS BROCHURE
All offers in this brochure are offered subject to availability. Please call Telesales or your Sales Representative to discuss any offers and we will endeavour to meet your requirements.
ALLERGENS
“At Small Beer Ltd we are committed to providing you with all the information you need on allergens contained within the items that you purchase from us. We hold all this information on file and we therefore request that you make us aware of the information you require at the time of purchase and we will be only too happy to tell you these, post them to you or send them by email.”
YOU CAN FIND AN ELECTRONIC VERSION OF THIS BROCHURE AT