2 Small Beer
Dear customer…
2025 starts with a Bang! (sort of…….). Welcome to the New Year and the start of another period of uncertainty in the hospitality industry – who knows what awaits us in taxation and duty, price rises, sunshine etc, but one thing we are sure about, we will work tirelessly to help you mitigate all these boundaries and make sure we all maximise what is available to us ongoing.
Our BIG news is that we can now deliver cellar gas to your door. It has taken all year to get the right
equipment installed and our Health and Safety up to speed, but we are ready! In order to get a delivery, we must insist on a minimum order of nongas stock of £100+Vat, so call us now and we can help you alleviate any supply issues you may have currently.
We are also really pleased to announce the addition of Victoria Boardman to our Sales Team. Victoria has worked for Westons Cider latterly and lives in the East of Lincolnshire, so those of you in that part of
the county will be seeing her very soon in 2025!
We are committed to keep our service levels up to the very highest of standards and with 6 Regional Managers on the road, we know we can help you tackle the biggest of tasks in 2025.
Cheers!
Rob Eastwood, MD, Small Beer Ltd
WE ARE NOW STOCKING
CELLAR GAS!
WE CAN NOW DELIVER GAS TO YOUR CELLAR DOOR!* CO2, MIXED 70/30 & MIXED 60/40 ALL CANISTERS £20+VAT PLUS A £20+VAT DEPOSIT PER CYLINDER
*WHEN YOU PLACE AN ORDER OF A MINIMUM OF £100+VAT
DEPOSIT RETURNS ONLY ISSUED ON BOC CANISTERS, & ONLY IF PURCHASED FROM US ORIGINALLY*
ALL IN STOCK NOW
£93.49 £81.49 £93.49 £77.49
craft cans jan - feb 2025
10 Small Beer
Maximise sales of Low and No Drinks in January
Monin’s research found 75% of UK adults were actively trying to reduce their alcohol consumption.*
• Low and No beer is now the fastest growing beer category in the UK.
• Nearly half of young people opt for Low and No.**
• The younger generation are now the most sober age group overall, with 39% of 18–24-year-olds not drinking alcohol at all.
• The beer category has seen sustained year-on-year growth of Low and No alcohol options of 23%. By January 2024, 87% of pubs served at least one Low or No alcohol beer & of these 8% serve a draught option in addition, compared to just 2% at the end 2019.***
• Dry January brings the On Trade its own dilemma, but also a huge opportunity to build sales.
To meet the challenge of Dry January head-on, & maximise your sales, you need to go further in stocking & promoting your Low and No alcohol range.
Consider lager, cider, spirits, wine, sparkling & also mocktails. Here’s some of our favourites:
The On Trade can deliver a quality non-alcoholic drink, with all the flair, serve, garnishes, look & taste of a cocktail. Instagrammability always helps too, especially with younger customers.
By offering healthy alternatives, & a place to get the pub experience without the alcohol, you can support your customers & overcome the challenges of Dry January to maximise your sales – & aim to get new regulars for the rest of 2025.
*https://www.morningadvertiser.co.uk/Article/2024/11/11/monin-2025-drinks-trends-for-pubs
18 Small Beer
Crushed Red Berries & Lime
Angry Orchard 5.0%
Cable Road
Thatchers Haze
Founded by renowned foodie & MasterChef finalist Billy Wright, we set out on a journey to create a liquid that has all the botanical taste of a premium London Dry Gin but doesn’t rely on alcohol to carry the flavour. Our 10% G1N allows for lighter drinking yet retains complex, delicious flavours. 10% ABV, 100% FLAVOUR
24 Small Beer
#lowandno
This area of our business is accelerating quickly! Are you stocking the brands that are driving the category?
Canned Beer & Bottled Cider
#lowandno
Wines
Vilarnau
0.0% Brut
£6.43per bottle
Darling Cellars
De-alcoholised Sauvignon Blanc
£4.16per bottle
Vilarnau
0.0% Rosado
£6.43per bottle
Darling Cellars De-alcoholised Rosé
£4.16per bottle
Nozeco Alcohol Free 200ml bottle
£8.01per case (6 x 200ml)
£3.50per bottle
Darling Cellars De-alcoholised Shiraz
£4.16per bottle
Raise a glass for...
BURNS NIGHT
SATURDAY 25TH JANUARY
CHINESE NEW YEAR WEDNESDAY 29TH JANUARY
VALENTINE’S DAY FRIDAY 14TH FEBRUARY
Get a New Year boost by promoting these key dates to entice customers back to your venue in January & February. Themed cocktails are a great addition to your list to create a buzz & something fresh to tempt your customers, as well as serving up big profits for you!
FLYING SCOTSMAN*
INGREDIENTS:
45ml Scotch Whisky
30ml sweet Italian vermouth
(e.g. Martini Rosso)
2-3 generous dashes of Angostura Bitters
½ tsp sugar syrup
CHINESE FIZZ**
INGREDIENTS:
60ml Rum
10ml Grand Marnier
10ml cherry liqueur
15ml lemon juice
15ml simple syrup
10ml grenadine
1 egg white
Dash of bitters
METHOD:
1. Pour all the ingredients into a cocktail shaker.
2. Add plenty of crushed ice, then stir or shake & strain into a glass.
3. This is a good old fashioned cocktail, so go for a chunky & appropriate old fashioned glass.
METHOD:
1. Combine all ingredients in a cocktail shaker without ice.
2. Dry shake to combine.
3. Add ice and shake until frosty.
4. Double strain into a glass with fresh ice.
5. Garnish with an orange slice.
COLLETTI ROYALE***
INGREDIENTS:
45ml reposado tequila
15ml Cointreau
15ml St-Germain
15ml blood orange juice
15ml lime juice
2 dashes orange bitters
Rosé Champagne, chilled, to top
METHOD:
1. Add all ingredients apart from the Champagne into a shaker with ice & shake until well-chilled.
2. Strain into a wine glass filled with fresh ice.
3. Top with the rosé Champagne.
4. Garnish with a blood orange wheel.
TACKLE THE TRENDS FOR 2025
MINDFUL DRINKING CLOSER TO HOME
Customers are increasingly showing a desire to reduce their alcohol intake.
Grow your range of Low and No drinks.
SUSTAINABILITY
72% of UK customers said sustainability practises influenced their choice of bar or pubs* .
Stock drinks from suppliers with sustainable credentials such as Molson Coors, Wenlock Spring & Heineken.
DIGITAL INNOVATION
83%** of people begin their restaurant choice journey online so a robust digital presence is key. The real influence comes from customer experiences shared through reviews.
Boost Visual Engagement: Posting more reviews, photos & videos onlineespecially on social media & Google Business profiles.
43%*** of customers are interested in trying Scottish, Welsh & Irish cuisine with a curiosity to try new dishes differing from English.
Tie in to key dates e.g. Irish Stew & Whiskey on St Patrick's Day.
Over 55% of customers would like to expand their palates and explore new flavours when dining out. An emphasis on hearty comfort food as well as the feel good factor.
Opportunity to offer more authentic & robust flavours.
FRIENDLY FIBRE
73% of customers agreed eating a wide variety of plant foods is key to good health.
Stock & promote vegan drinks & food.
CASH IN ON COCKTAILS
Modern cocktails are growing in popularity with customers set to get bolder in their choices.
Promote unique serves with coffee cocktails a winner!
CUSTOMERS IN 2025
With less disposable income, customers are more selective in their spending, with many opting for fewer visits.
Customers eating out are seeking more memorable, experience-driven outings.
Many are looking for eco-friendly restaurants that source locally, reduce waste, & offer plant-based menu options.
Offer premium options to increase spend per visit & a better customer experience.
Ensure a welcoming environment - this can lead to higher guest satisfaction & loyalty.
Link up with local eco-friendly suppliers for your menus.
£10.56
SNACKS
HuligaN Crush Pretzel Pieces
18 x 65g
Pipers Crisps
FLAVOURS : Anglesey Sea Salt, Burrow Hill Cider Vinegar & Sea Salt, Lye Cross Cheddar & Onion, Biggleswade Sweet Chilli, Trealy Farm Chorizo, Atlas Mountains Wild Thyme & Rosemary, Karnatak Black Pepper & Sea Salt, Great Berwick Longhorn Beef, Upton Cheyney Jalapeño & Dill
FLAVOURS: Cheese, Jalapeño, Honey Mustard, Sriracha
Dog Nuts
Salted & Dry Roasted Chilli & Honey Roasted Salted Cashews
FLAVOURS : Sea Salt, Strong Cheddar & Onion, Salt & Malt Vinegar, Ham & Wholegrain Mustard, Sweet Chilli, Flame Grilled Steak, Prawn Cocktail, Spicy Chicken
x 35g
Sea Salt, Habanero Chilli, English Mustard, Salt & Vinegar
SIX NATIONS 2025
31ST JANUARY - 15TH MARCH
SMALL BEER ONLINE ORDERING APP
Our Online Ordering App is here, tested and ready to go. If you already have an account with us, you can now place your order on our App. It will land straight in to our system for the delivery day you select in line with your normal delivery days. All the offers are on there plus some exclusive online ones too!
A QUICK LINK TO ALL THE GOOD STUFF
OFFICE OPENING HOURS
Monday - Friday 8.30am - 5pm, Bank Holidays 9am - 12noon. An answer machine is in operation at all other times.
WAYS TO PAY SMALL BEER
Direct Debit is our preferred method of payment. Credit and Debit Cards are also accepted - Mastercard & Visa. You can pay us by BACS - call us for our account details.
OFFERS IN THIS BROCHURE
All offers in this brochure are offered subject to availability. Please call Telesales or your Sales Representative to discuss any offers and we will endeavour to meet your requirements.
ALLERGENS
“At Small Beer Ltd we are committed to providing you with all the information you need on allergens contained within the items that you purchase from us. We hold all this information on file and we therefore request that you make us aware of the information you require at the time of purchase and we will be only too happy to tell you these, post them to you or send them by email.”
YOU CAN FIND AN ELECTRONIC VERSION OF THIS BROCHURE AT