Small Beer
Dear customer…
Summer is on the way, the blossom is out and Easter is done. What a long Winter that was, and we are all delighted that we can pop our shorts and sunnies on and raid those beer gardens.
Our suppliers are clearly feeling the same vibes, and none more so than our amazing partner, and front page supporter, Ossett Brewery. We do tonnes of their amazing beers and Hell Rat is sure to be a winner from the off. The branding, POS support and beer quality make this a desirable package. If you already love their beers, this is a must, and a welcome departure from the readily available big brewer brands sold by so many!
We are also all really excited here because, guess what, "BASS IS BACK BABY!".
It is true, whilst we have continued to sell this amazing beer forever, there has been no promotional support, no new POS, no glassware and outlet installation support available since the dark ages almost. We love this beer, it is still relevant, and there is a clean new design based around the famous red triangle. Worth a go if you haven't tried it for a while.
There are some ever popular returning promos such as Ghost Ship and Horse Racing, Win a Holiday with Peroni and Corona Cero on an amazing price and an Ice Bucket mechanic too.
We have Big Drop nonalcoholic keg and can range starting with us this time around. They are a fast growing, well branded range of around 5 flavours hoping
to tempt you in to adding to your Low and No offering. We are also listing 2 new ciders this period too. Sandford Orchards are a family owned mill from Devon making cider from 100% apple juice and have a growing reputation for amazing quality. Also, we now have Maison Sassy from Normandy too. This region of France is very famous for artisan ciders and Sassy is one of the best tasting and well branded. Call us today for more info and pricing on these two brands.
We wish you all a terrifically hot Summer, and long live hospitality, let's make this the best one in ages!
Cheers!
Rob Eastwood, MD, Small Beer Ltd
WE CAN NOW DELIVER GAS TO YOUR CELLAR DOOR!* CO2, MIXED 70/30 & MIXED 60/40 BUY 4 IN ONE GO & PAY ONLY
£17.50+VAT PER CYLINDER
*WHEN YOU PLACE AN ORDER OF A MINIMUM OF £100+VAT ALL IN STOCK NOW
USUAL PRICE £20+VAT PLUS A £20 DEPOSIT +VAT. DEPOSIT RETURNS ONLY ISSUED ON BOC CANISTERS, & ONLY IF PURCHASED FROM US ORIGINALLY*
way to
BEER SO GOOD... YOU WON’T MISS THE ALCOHOL
2x FREE CASES OF BIG DROP CANS WHEN YOU BUY ANY 30L KEG
1x FREE CASE OF BIG DROP CANS WHEN YOU BUY ANY 6 CASES
Cheers
Sunday, 15th June
Father's Day is now Big Business for the On Trade. Plan ahead and cash in by promoting a range of craft and cask beers especially for the Dads.
IPA
IPA is made with a blend of hops that give it a rich flavour and aroma, perfect for Dads E.g. Greene King IPA. The fastest selling cask ale in the UK, Greene King IPA contains 100% English natural hops. This is what gives it the clean and crisp taste.
Pilsner
Or, if he’s more of a Pilsner guy promote a Pilsner that is crisp and refreshing, with just enough bitterness to keep things interesting. E.g. Bavaria Refreshing, fruity and hop-like, with a beautifully balanced full flavour.
Craft
Stout
Stout is always popular with the Dads - promote a unique brew to make his day memorable. E.g. Belhaven BLACK, a deliciously sessionable Scottish stout, with notes of coffee and dark chocolate.
British
Ales
Classic British Ales are the quintessential treat for Dads - ideal with a Sunday roast. E.g. A well-hopped, light golden beer like Old Golden Hen goes with lamb dishes and cheese sauces.
61% of craft beer drinkers prefer to purchase in a pub / bar / restaurant**. Uiltje's Bird of Prey is a fruity IPA with tropical and citrus fruits, packed with hops. It is perfect with meat dishes, mature cheeses and sweet desserts.
Dads Live Sport!
Footie & Father’s Day boost
A combination of the Euro 2024 football tournament and Father’s Day in 2024 led to an 18% surge in beer sales*
The US Golf Open reaches its climax on the 15th June. Plus, the start of the FIFA World Club Cup - why not make your venue a firm favourite for Dads all weekend?
*CGA by NIQ’s Daily Drinks Tracker, Beer Today, Saturday, 29 June, 2024
20 Small Beer
22 Small Beer
28 Small Beer
Cider
THE PREMIUM OPPORTUNITY
The cider category is poised for more growth within the On Trade sector in 2025. As customers shift towards premium & super-premium offerings the future for cider looks bright.
£1,969.4M is spent on cider in the On Trade***
44% of consumers prefer high-quality or premium drinks* Customers are buying fewer, but higher quality drinks in the On Trade and are willing to pay extra for a good experience, even when their spending is tight.
Premium brands now account for 67.4% of draught apple cider***
Apple cider leads the cider market with 61%** of the total volume, & approximately 4 out of 5 ciders sold in pubs & bars are apple ciders.
Growth in the super-premium segment has been impressive, driven by innovative, small-batch ciders that attract those looking for new & exciting flavours**
Premiumisation is only set to accelerate, with consumers continuing to trade up for crafted, heritage-led ciders. Operators who leverage this shift and prioritise premium, high-rate-of-sale ciders will be the ones to unlock long-term growth and maximise their cider sales.
Darryl Hinksman,
Westons
THE TOP 10 CIDER BRANDS
Drinks Report 2024
29.1% increase in volume sales****
3 RD JUNE 2025
Bringing apple cider lovers from all over the world together to enjoy and celebrate the wide variety of cider! A very special drink clearly deserves a very special day. World Cider Day is the ideal time to promote your cider range and set up your cider sales for the summer. #premiumopportunity
Crushed Red Berries & Lime
Inch's Medium Apple Cider
Caple Road
Sidra
Sip, Sip, Hooray! BOOST YOUR SUMMER WINE SALES
Now is the perfect moment to plan your wine list in time for those lighter nights and warmer days. May and June have some key wine dates to focus on. With the premiumisation of Sauvignon and the revival of Chardonnay in the On Trade and Rosé always a popular summer tipple these dates are ideal to kickstart your wine sales.
Sauvignon Blanc Day
Falling on the first Friday of May, wine lovers from around the world come together to raise a glass to Sauvignon Blanc - a vibrant, aromatic white wine known for its crisp and refreshing flavours.
National Rosé Day
2nd MAY 14th JUNE
Always the 2nd Saturday in June, National Rosé Day is the perfect day to promote this versatile and well-loved wine. Offering a varied range of rosé is crucial for venues during the warmer months from pale light pink Provencestyle wines to fruit driven darker styles.
Rosé sales by value UP 7.4% over 12 months*
PREMIUM ROSÉ sales by value increased 18.9%*
Prepare for alfresco fun!
Chardonnay Day
22nd MAY
A lively celebration dedicated to one of the world’s best loved white wines.
The increasing consumer demand for premium and sustainably produced wine presents a significant opportunity for the Chardonnay market.
A chilled glass of Chardonnay is now a popular choice.
Non-Alcoholic Wines
The rise of non-alcoholic wine is a refreshing trend across venues in the UK.
As health-conscious customers embrace ‘mindful drinking’, hospitality venues are seeing a significant growth in low and zero alcohol wine.
Maximise potential profits at your venue by ensuring that your outdoor areas are ready before the warm weather kicks in. Put an emphasis on a tidy, clean and comfortable outdoor space where your customers are made to feel welcome. Perfect for customers to enjoy a cold refreshing glass of wine #summerwines #wineoclock
*https://www.morningadvertiser.co.uk/Article/2024/02/28/Summer-rose-wine-trends-for-pubs-in-2024/ **https://www.thedrinksbusiness.com/2024/08/global-sauvignon-blanc-masters-2024/
40 Small Beer
NEW TO SMALL BEER! against the brand leaders and be surprised!
#lowandno
This area of our business is accelerating quickly! Are you stocking the brands that are driving the category?
Canned Beer & Bottled Cider
Tanqueray Alcohol Free 70cl
£16.26per bottle
BUY 2 & GET £5 OFF
Decem Gin 10% 70cl
Wines
£6.43per bottle
£23.99per bottle
£6.43per bottle
Nozeco Alcohol Free 200ml bottle
£8.01per case (6 x 200ml)
£3.50per bottle
Darling Cellars
£10.56
SNACKS
HuligaN Crush Pretzel Pieces
18 x 65g
Pipers Crisps
FLAVOURS : Anglesey Sea Salt, Burrow Hill Cider Vinegar & Sea Salt, Lye Cross Cheddar & Onion, Biggleswade Sweet Chilli, Trealy Farm Chorizo, Atlas Mountains Wild Thyme & Rosemary, Karnatak Black Pepper & Sea Salt, Great Berwick Longhorn Beef, Upton Cheyney Jalapeño & Dill
FLAVOURS: Cheese, Jalapeño, Honey Mustard, Sriracha
Dog Nuts
Salted & Dry Roasted
Chilli & Honey Roasted Salted Cashews
FLAVOURS : Sea Salt, Strong Cheddar & Onion, Salt & Malt Vinegar, Ham & Wholegrain Mustard, Sweet Chilli, Flame Grilled Steak, Prawn Cocktail, Spicy Chicken
Sea Salt, Habanero Chilli, English Mustard, Salt & Vinegar
ATTRACT THE CROWDS FOR THE FRENZY OF FOOTBALL FINALS
Live sport drives sales in the On Trade so it pays to make sure your venue is the preferred choice this spring as the football season reaches its exciting climax.
29.4
MILLION PINTS
The Six Nations and FA Cup matches boosted footfall with sold during the weekend of 8th -9th Feb 2025*
in venues showing England winning 47-24 against Italy during the penultimate weekend of the Six Nations 2025 were DRINKS SALES
UP 28%**
The appeal of major live sporting occasions is massive and customers are as keen as ever to enjoy the unique watching experience that only pubs and bars can offer.
CHAMPIONS LEAGUE SEMI-FINALS (2nd leg) - 6TH & 7TH MAY
CHAMPIONS LEAGUE FINAL - 31ST MAY
EUROPA LEAGUE SEMI-FINALS - 1ST & 8TH MAY
EUROPA LEAGUE FINAL - 21ST MAY
FA CUP FINAL - 17TH MAY
PREMIER LEAGUE FINAL FIXTURES - 25TH MAY
CHAMPIONSHIP PLAY OFF FINAL - 24TH MAY
LEAGUE ONE PLAY OFF FINAL - 25TH MAY
LEAGUE TWO PLAY OFF FINAL - 26TH MAY
TEAM TACTICS - KEY TO BIG MATCH SUCCESS
Ensure you have enough staff booked for the big games. Make sure everyone is briefed on timings of big games and any promotions you are running.
Take pre-orders for drinks and food to reduce the half time rush! Offer incentives such as a prize to the staff member who serves the most pints to help boost morale and encourage friendly competition.
Attract more customers with an outdoor sports bar area which makes for a unique and memorable experience.
SMALL BEER ONLINE ORDERING APP
Our Online Ordering App is here, tested and ready to go. If you already have an account with us, you can now place your order on our App. It will land straight in to our system for the delivery day you select in line with your normal delivery days. All the offers are on there plus some exclusive online ones too!
A QUICK LINK TO ALL THE GOOD STUFF
OFFICE OPENING HOURS
Monday - Friday 8.30am - 5pm, Bank Holidays 9am - 12noon. An answer machine is in operation at all other times.
WAYS TO PAY SMALL BEER
Direct Debit is our preferred method of payment. Credit and Debit Cards are also accepted - Mastercard & Visa. You can pay us by BACS - call us for our account details.
OFFERS IN THIS BROCHURE
All offers in this brochure are offered subject to availability. Please call Telesales or your Sales Representative to discuss any offers and we will endeavour to meet your requirements.
ALLERGENS
“At Small Beer Ltd we are committed to providing you with all the information you need on allergens contained within the items that you purchase from us. We hold all this information on file and we therefore request that you make us aware of the information you require at the time of purchase and we will be only too happy to tell you these, post them to you or send them by email.”
YOU CAN FIND AN ELECTRONIC VERSION OF THIS BROCHURE AT