Dear customer…
Welcome to the Spring edition of Headlines, packed with fantastic seasonal deals to support you in driving sales and profit during the months of March and April. With the first four-day Bank Holiday weekend of 2023 from 7th to 10th April, Easter is a key time in the On Trade calendar providing a great opportunity to increase revenue.
We have included tips for Easter planning and how to boost profit by taking advantage of the surge in premiumisation which is driving growth of RTDs, as well as the rum and tequila categories.
Saints days are always good to note in your Spring diary with St David’s Day on 1st March followed by St Patrick’s on 17th March - the perfect opportunity for pubs and bars to promote their best Irish food and drinks offers. 23rd April sees us celebrate St George and the chance to highlight English brands and traditions.
Mother’s Day falls on Sunday 19th March giving you the perfect springboard to launch attractive food and soft drinks offers guaranteed to make your outlet the place to be.
Sports once again assume centre stage as we move into Spring, with plenty of opportunities to increase footfall and create a unique atmosphere. The Six Nations reaches its climax on Saturday 18th March and for football fans there are the later stages of the FA Cup and the Champions League quarter finals in April. Plus, all the thrills of the Grand National on 15th April.
Here’s to a cracking Easter and Springtime success for us all!
UPCOMING FOOTBALL FIXTURES
HEADLINES · mar-apr 2023 Maison Maurice
Dates correct at time of printing 1st 18th 11th 12th 13th 18th 19th 20th 22nd FA Cup 5th Round FA Cup Quarter Final UEFA Champions League Quarter Final UEFA Champions League Quarter Final UEFA Europa League Quarter Final UEFA Champions League Quarter Final UEFA Champions League Quarter Final UEFA Europa League Quarter Final FA Cup Semi Final
maR APR 22 1 (Fixtures list correct at time of printing) Mother’s day St GEorge’s Day St Patrick’s day Easter Weekend St david’s day grand national mar 1 APR 15 apr 7 10 MAR 17 apr 23 MAR 19 March April
mar-apr 2023 · HEADLINES Maison Maurice
HEADLINES · mar-apr 2023 Maison Maurice
mar-apr 2023 · HEADLINES Maison Maurice
£96.99
HEADLINES · mar-apr 2023 Maison Maurice
mar-apr 2023 · HEADLINES Maison Maurice
HEADLINES · mar-apr 2023 Maison Maurice
mar-apr 2023 · HEADLINES Maison Maurice
HEADLINES · mar-apr 2023 Maison Maurice
mar-apr 2023 · HEADLINES Maison Maurice
HEADLINES · mar-apr 2023 Maison Maurice
mar-apr 2023 · HEADLINES Maison Maurice
HEADLINES · mar-apr 2023 Maison Maurice
£24.49
mar-apr 2023 · HEADLINES Maison Maurice
HEADLINES · mar-apr 2023 Maison Maurice
mar-apr 2023 · HEADLINES Maison Maurice SUPER PREMIUM PORTFOLIO OF 2023 THE ©2023 AB InBev UK Limited, all rights reserved. Over 18s only. Offer open to participating wholesale customers based in the UK and Channel Islands only. Outlets must purchase a minimum of any two kegs across Stella Artois Unfiltered 50L, Camden Hells 30L, Camden Pale Ale 30L, Camden IPA 30L, Corona 50L, Goose Island Midway IPA 30L and Goose Island Today’s Haze 30L ‘between 01.03.2023-30.04.2023 in one transaction to receive a case of Stella Artois 4.6% 24 x 330ml NRB free of charge. One deal per outlet. If stocking any of the featured keg products for the first time, please contact your Account Manager for an installation (subject to approval). 2,500 Free Cases Available. Promoter: AB InBev UK Ltd., 90 Fetter Lane, London, EC4A 1EN. BUY ANY 2 KEGS ACROSS OUR SUPER PREMIUM RANGE AND RECEIVE A FREE CASE OF STELLA ARTOIS 1133101_Multibrand_Mar_Apr_IFT_Super_Prem_NPD_Club_HP_188x128mm.indd 1 01/02/2023 10:00
HEADLINES · mar-apr 2023 Maison Maurice
mar-apr 2023 · HEADLINES Maison Maurice
HEADLINES · mar-apr 2023 Maison Maurice
mar-apr 2023 · HEADLINES Maison Maurice
HEADLINES · mar-apr 2023 Maison Maurice
mar-apr 2023 · HEADLINES Maison Maurice
HEADLINES · mar-apr 2023 Maison Maurice Rum sales top £1bn* SPICED & FLAVOURED SALES SOAR WHITE & DARK RUM INCREASE TOO RUM = 13% OF THE WHOLE SPIRITS CATEGORY VERSATILITY IN COCKTAILS AND POSITIONING OF PREMIUM BRANDS 48% OF RUM DRINKERS ARE AGED 18-34 LOVE TO EXPLORE NEW FLAVOURS AND COCKTAILS TEQUILA DOUBLES UP! 57.9% STANDARD TEQUILA TEQUILA SAW A HUGE 106% SALES GROWTH IN THE ON TRADE FROM 68.23M TO 140.2M* FITS THE NEED FOR HIGH TEMPO OCCASIONS EITHER AS A TRADITIONAL SHOT, OR IN COCKTAILS. THE SURGE IN PREMIUM OPTIONS CONTINUED IN 2022. CGA DATA, MORNING ADVERTISER 18.2.22 15.9% SUPER PREMIUM TEQUILA 26.1% PREMIUM TEQUILA Stock non-alcoholic rum to appeal to drivers and health conscious customers Add interest to your range with flavoured Tequila
mar-apr 2023 · HEADLINES Maison Maurice
Maison Maurice
TOFFEE FUDGE, MANGO CRUSH, CUCUMBER, COFFEE, COCONUT AND VERY BERRY
mar-apr 2023 · HEADLINES Maison Maurice A V A IL A BL E I N 6 FL A V OUR S BUY 1 OF EACH FLAVOUR AND GET £1.50 OFF PER BOTTLE
RUBIS CHOCOLATE WINE
£7.99
*WHILE STOCKS LAST
for Easter
RRP £4.50 double (20 shots a bottle) OUR PRICE
(+VAT)
Perfect
HEADLINES · mar-apr 2023 Maison Maurice
mar-apr 2023 · HEADLINES Maison Maurice
HEADLINES · mar-apr 2023 Maison Maurice
mar-apr 2023 · HEADLINES Maison Maurice
HEADLINES · mar-apr 2023 Maison Maurice
mar-apr 2023 · HEADLINES Maison Maurice
Maison Maurice
Cantina Trevigiana Prosecco per bottle £6.79
Cava Brut buy 11 get 1 free
£4.99
per bottle 25p from every sale goes to the NHS
VOTED BEST NON - ALCOHOLIC WINE!
mar-apr 2023 · HEADLINES Maison Maurice
LE CONTESSE PROSECCO & ROSÉ - 75clBUY ANY 11 GET 1 FREE Castell Llord
HEADLINES · mar-apr 2023 Maison Maurice Valpolicella Buy 11 get 1 FREE!
MONTAND ICE
per
Champagne Juliet Rosé Romeo & £7.69 per bottle
FOR MOTHER’S DAY
£7.49 per bottle
JACQUES BARDELOT £15.99
bottle
PERFECT
mar-apr 2023 · HEADLINES Maison Maurice Bocelli BUY ANY 11 x 75cl BOTTLES GET 1 x 75cl BOTTLE FREE PINOT GRIGIO WHITE & ROS É Bocelli LAS CAMARCAS BUY 11 GET 1 FREE WHILST STOCKS LAST
HEADLINES · mar-apr 2023 Maison Maurice
Easter Weekend
a cracking opportunity
The Easter Bank Holiday is a key four-day opportunity to increase footfall and sales for the On Trade. The evenings are becoming brighter and longer and for the first time since the New Year, many people will be using their time off to see friends and family. Make your venue the place to go this Easter!
EASTER BANK HOLIDAY SPEND IN UK PUBS, BARS AND NIGHTCLUBS WAS UP 74% IN 2022*
compared to pre-pandemic figures in 2019. Warmer weather and improved spirits gave a well needed boost to business.
#EGGCITING PROMOTIONS #EASTER FUN
Easter provides the chance to target different customer groups including families, couples, or friends all wanting to share quality time during the Bank Holiday. Encourage repeat visits and attract new customers too utilising all your social media platforms! Why not run a social media Easter Egg Hunt competition by sharing photos in and around your venue to help showcase what you have on offer whilst engaging your audience?
#EASTER DRINKS OFFERS
Create an Easter themed cocktail! Don’t forget mocktails for the drivers and non drinkers.
Focus on chocolate in your beer range.
• 40ml BACARDÍ Carta Blanca rum
• 15ml crème de cacao blanc
• 20ml lime juice • 10ml sugar syrup
• 3 dashes of chocolate bitters
METHOD:
Shake all ingredients with ice & double strain. Garnish with a chocolate dust rim (optional)
*Morning Advertiser 21.4.22
DoesSoftlyIt!
DAIQUIRI
CHOCOLATE
INGREDIENTS:
FRI 7TH - MON 10TH APRIL May 31 Europa league final jun 3 fa cup final jun 18 father’s day jun 10 champions league final may 1 may 29 coronation / bank holiday may 6 may 8 BANK HOLIDAYS COMINGSOON! Maison Maurice Ltd. K1-K5 North Fleet Ind. Estate, Lower Road, North Fleet, Kent, DA11 9BL Tel: 01474 361 200 Email: sales@maisonmaurice.co.uk Web: www.maisonmaurice.co.uk AWRS URN: XFA W000 0010 0638 Terms and Conditions 1. All offers are available from 1st March to 30th April 2023 unless otherwise stated. 2. All offers are subject to regional availability and prices are exclusive of VAT. 3. We will not accept orders where they would breach a beer tie or other contracts that the buyer holds with a third party. 4. E.&.O.E. 5. This brochure is not intended as an inducement to breach any contract, which may exist between a tenant & their landlord to purchase beers or any other products. In such cases only those products, which are excluded from such agreements, should be considered. 6. We treat the buyer placing an order with us as the buyer’s confirmation that there is no such tie. 7. All prices featured may be subject to a duty increase.