

A very warm welcome to our summer edition of Headlines! As we move towards the holiday season hopefully some fine weather will give us all the opportunity to boost trade.
As families come together your outdoor areas can really come into their own during the summer months, providing a happy and safe place for customers to spend some eagerly anticipated time together.
The summer of sport sees the return of Wimbledon, which runs from 3rd to 16th July, the Tour de France from 1st– 23rd July and the roar of the British Grand Prix on Sunday 9th July.
The151st Open Championship from 16th to 23rd July takes centre stage at Royal Liverpool Golf Club. For cricket fans, the final 3 tests of the Ashes should see an exciting conclusion on home ground in July.
Following the success of the Lionesses in the 2022 Euros the FIFA Women’s World Cup provides a wonderful stage for England to bring home more silverware from 20th July to 20th August.
Make sure you maximise your profits during all the big sports fixtures by keeping chillers and back bars fully stocked with all the popular summer drinks.
Beer lovers can enjoy the ever-popular Great British Beer Festival from 1st to 5th August and our category advice focuses on our wellloved Great British beers. A major focal point for incremental sales is the Summer Bank Holiday on Monday 28th August, look out for our useful tips on how to attract customers to your venue.
So, stock up and get organised well in advance for all the potential summer sales, taking advantage of the fantastic deals in this edition of Headlines!
Here’s to a summer of success for everyone!
Amber
Fruit Citrus
Dry, Bitter, Moreish
Chestnut Brown
Citrus, Biscuit, Spicy
Full, Hoppy, Bitter Balance
£112.27 3.7%
£108.32
Copper
Hoppy, Fruity, Sweet
Bitter, Fruity Palate 4.0%
£104.81
Amber
Orange Zest, Tropical Fruit
Fresh, Orange, Grapefruit
4.2%
£96.91
Amber, Chestnut
Barley Sugar
Toffee Apples, Peppery Hops
£79.28
4.5%
Copper
Malty, Tropical Fruits
Caramel, Sweet, Full-Bodied
£103.42
Deep Gold
Pine Resin, Grapefruit
Resinous Hops, Grassy
£98.65
Amber, Straw
Lemon, Lime
Biscuit, Citrus Fruit
3.4% 4.5%
£101.29
4.1%
Amber
Malt, Hops
Balanced Malt Bitterness
£96.99
Amber
Citrus, Hoppy, Fruity
Full, Sweet, Lingering Hop
3.8%
Straw
Lemon, Citrus, Floral
Soft, Fruity, Hoppy
£81.79
Copper
Fruit, Spice
Bitter Finish, Malt, Roasted
4.3%
£119.41
Russet Brown
Spice, Toffee
Rich
4.0%
£106.93
Amber
Fresh, Clean, Hoppy
Hoppy, Dry, Refreshing
4.5%
£97.76
Auburn, Copper
Malty, Toffee, Roasted
Warming, Fruity, Malted
4.5%
£99.42
3.6% 5.0%
£82.74
Amber
Fresh, Clean, Hoppy
Hoppy, Dry, Refreshing
£103.94
Delivery From - Wednesday • Order Day - Thursday
Deuchars IPA Jennings Cumberland
Ruddles County Marston’s Old Empire
Ruddles Best Marston’s Pedigree
Old Golden Hen Wainwright
Gem Wainwright Amber
HSD Hobgoblin Ruby
Anthem Hobgoblin Gold
Young’s Special Hobgoblin IPA
Bombardier Amber Ringwood Boondoggle
Banks’s Sunbeam Ringwood Razorback
Banks’s Amber Ringwood Old Thumper
Brakspear Gravity Ringwood 49er
Brakspear Oxford Gold Tetley Bitter
Eagle IPA
Delivery From - Thursday • Order Day - Thursday
Dark Star American Pale Fuller’s Oliver’s Island
Dark Star Revelation Gales HSB
Fuller’s Seafarers
Fuller’s ESB
Delivery From - Tuesday • Order Day - Thursday
Timothy Taylor’s Dark Mild
Timothy Taylor’s Knowle Spring
Timothy Taylor’s Landlord Dark Timothy Taylor’s Golden Best
SUBJECT TO AVAILABILITY
What are pins?
Pins are smaller containers for cask conditioned ale. Containing 4.5 gallons of ale, they are half the size of a traditional 9 gallon rkin. This means you only need to sell 12 pints a day to maintain quality (rather than 24 when using rkins), which is vital for keeping your ale drinkers happy.
Why and when should I use pins vs firkins?
There are 3 reasons to stock pins:
1 2 3
To add cask ale to your line up.
To broaden your range of ales.
To offer cask ale during quieter times of the week.
Pins are not always the best option for your venue
If you sell a full rkin every 3 days you do not need to switch to pins – however, you may want to add more choice to your range and pins are a great way of doing that.
Seasonal casks available in pins and firkins
The On Trade is witnessing a significant switch by customers to high-end drinks alongside an increasing spend per serve giving you a chance to boost profits.
ALMOST 50% OF VOLUME SOLD IN THE ON TRADE IN 2022 WAS PREMIUM OR SUPER PREMIUM*
IT IS PREDICTED THAT 70% OF TOTAL BEER CONSUMPTION WILL BE OF BRANDS IN THE PREMIUM OR SUPER-PREMIUM CATEGORY THIS YEAR AS CONSUMERS TRADE-UP ON SMALL ‘TREAT’ PURCHASES** TYPICALLY, YOU CAN NOW SEE AN INCREASE FROM 4 TO 7 PREMIUM TAPS ON THE BAR
A PREMIUM PRICE is happily paid if the lager has GREAT TASTE, AUTHENTIC HERITAGE & GENUINE PROVENANCE
Examples of genuine imports of superior quality & taste
PREMIUM PLUS lager continues to see a DOUBLE-DIGIT GROWTH & is a fantastic opportunity for your venue to increase trade.
A HUGE CHOICE OF WORLD LAGER AND CRAFT BEERS ARE NOW AVAILABLE
Premium 4% Lagermainstreamoffers appeal with a distinct flavour customers are willing to pay a little more for
BUY ANY SIX CHASE OR SIX TANQUERAY AND SAVE ANOTHER £2.50 PER CASE
BUY ANY SIX AND SAVE ANOTHER £2.50 PER CASE
BUY ANY SIX CÎROC FROM THE RANGE AND SAVE £2.50 PER CASE
ADD A SPLASH OF SUMMER SPIRIT TO YOUR COCKTAIL MENU!
50 ₘ L TITO’S HANDMADE VODKA 125 ₘ L FRESH LEMONADE 5 STRAWBERRIES
Slice strawberries and lightly muddle into a glass. Add Tito’s Handmade Vodka, lemonade, and ice. Stir and garnish with a strawberry or lemon slice.
BUY 2 70 c L BOTTLES OF TITO’S HANDMADE VODKA, GET 6 TITO’S COPPER MUGS FOR FREE!
50 ₘ L TITO’S HANDMADE VODKA 100 ₘ L GINGER BEER 12 ₘ L FRESH LIME JUICE LIME SLICE, GARNISH
Add all ingredients to a Tito’s Copper Mug with ice. Stir and garnish with a lime slice or your favourite summer fruits.
PLEASE USE CAUTION WHEN DRINKING ALCOHOL AROUND OPEN FLAMES AND POOLS.
TOFFEE FUDGE, MANGO CRUSH, CUCUMBER, COFFEE, COCONUT AND VERY BERRY
VOTED BEST NON - ALCOHOLIC WINE!
£4.99
per bottle 25p from every sale goes to the NHS
WHILST STOCKS LAST
After the massive success of the lionesses in Euro 2022, the excitement and anticipation for the World Cup is building with much hope that the lionesses will take home the silverware again!
ROUND OF 16
GROUP MATCHES
20TH JULY – 3RD AUGUST
22ND JULY – 10:30AM
ENGLAND vs HAITI
28TH JULY – 09:30AM
ENGLAND vs DENMARK
1ST AUGUST – 12:00PM
CHINA PR vs ENGLAND
5TH AUGUST - 8TH AUGUST
QUARTER-FINALS
11TH & 12TH AUGUST
SEMI-FINALS
15TH & 16TH AUGUST
3RD PLACE PLAY-OFF
RESEARCH BY GREENE KING SHOWED THAT MORE BRITS THAN EVER NOW SUPPORT FEMALE SPORTS*
19TH AUGUST
ESTIMATED SPEND IN HOSPITALITY VENUES DURING WOMEN'S EUROS 2022**
£124 MILLION
8.8 MILLION WATCHED THE WOMEN’S EUROS IN A PUB OR BAR***
With the tournament being hosted in Australia and New Zealand this year, matches will be in the morning UK time. Think about ways to make the most of earlier games!
Early games are a winner for a special breakfast promotion to entice customers to your venue. You can even think about adding themed international options, such as:
Pancakes with maple syrup
Smoked salmon & scrambled eggs
Potato pancakes
Danish pastries
Stock up on soft drinks as well as alcohol free beers, ciders & spirits to offer customers a good selection of non-alcoholic options for the earlier games.
Create a special Women's World Cup cocktail. Don't forget a mocktail option!
Make sure you have a good snack offering. Include healthier items such as popcorn or homemade tortilla chips!
Advertise that you are showing the matches outside of your venue to attract passing trade and potential new customers!