Web Host Case Study on
» Established in 1997 » Group of Hosting Companies » Manage 30,000+ Domain Names » Mainly End-Customer focused » Run their own Hosting Infrastructure
Hosting
DigiCerts
Domain Names
Primary Target Market: the United States of America
Internet Penetration - 77.3%
Almost 2x as many Domain Names as the next 15 countries combined. 80,000,000
No. of Domain Names
40,000,000
0
United States
Others
Dominates Domain Name market share Global Market Share 30
20
10
0
GoDaddy
Next 4 Registrars
Challenges for 1. Differentiation 12 of the world’s Top 15 Hosting Companies are American. How does Jumpline stand out from the crowd?
Challenges for 2. Competition In Jumpline’s case, competing with
=
Challenges for 3. Wafer-thin margins = Pressure on Cost
4. Portfolio Consolidation Across Multiple Registrars
How
HELPED
approached us to discuss
ICANN Accreditation
We performed a 3600 Feasibility Report 1
We assisted them in collating the documents in the required format 2
A single iteration with them & we prepared their ICANN Application 3
We managed all the liaising with ICANN & the Registries
4
We set them up on our ICANN Recognized & Approved Registrar Platform
5
We helped them pass all OT&E Tests 6
We also connected them with every gTLD via a single API integration 7
Jumpline went LIVE as a Registrar
And we did this in 2 months flat! So that they saved:
Time
Effort
Money
Cost Savings for Difference in Operational Costs (Opex)
• Base of 30,000 domains • Annual growth rate of 20%
$300,000
Approx. Savings in: • Year 1: US $42,000 • Year 2: US $50,000
$200,000
Opex as Reseller $100,000
Opex as Registrar
$-
2010
2011
*includes all ICANN & other fees
Cost Savings for Per Domain Savings TLD
Approx Wholesale Cost
Registrar Cost
% Savings
.com
9.00
7.52
16.44%
.net
8.06
5.58
30.76%
.org
8.94
7.11
20.46%
.info
8.94
7.11
20.46%
Brand Advantage for Consumer/Industry Recognition
=
Trust and
Stability
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Domain Name Sales
Brand Advantage for Differentiation The US has 10s of 1000's of Resellers But it has less than 100 active Registrars!
Additional Benefits for Boost Sales of Allied Products
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More Consumers From More Markets
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Domain name Sales
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Sales of Allied Products (like Hosting)
Additional Benefits for Additional Opportunities
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Revenue from Additional Opportunities
(
ďƒź Domain Parking & Smart Parking + ďƒź Transfer Fulfillment
)