CLICK TO EDIT MASTER STYLE
INTEGRATE VERTICALLY • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level
Realize the Full Potential of Your New gTLD Siddharth Taliyan Senior Manager, Sales 1
Agenda CLICK TO EDIT MASTER STYLE • Click to edit Master text styles 1. State of the – Second levelIndustry • Third level – Fourth level Models 2. TLD Distribution » Fifth level
3. How to Integrate Vertically? 4. How can LogicBoxes help 5. About LogicBoxes 2
CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level
ONE
STATE OF THE INDUSTRY
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State Industry CLICKof TOthe EDIT MASTER STYLE Global Internet Overview • Click toThe edit Master text styles – Second level • Third level – Fourth level » Fifth level
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State Industry CLICKof TOthe EDIT MASTER STYLE • Click to editInternet Master Penetration text styles
Advanced vs Emerging Economies
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– Fourth level » Fifth level
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State Industry CLICKof TOthe EDIT MASTER STYLE Consumer Distribution • Click Internet to edit Master text styles Historical & Projected Trends
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– Fourth level » Fifth level
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State Industry CLICKof TOthe EDIT MASTER STYLE Penetration • Click to Domain edit Master text stylesRates No. of domains per 100 Internet Users
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– Fourth level » Fifth level
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State Industry CLICKof TOthe EDIT MASTER STYLE Domain Usage Patterns • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level
Source: Wakefield Research, Internal Research
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State Industry CLICKof TOthe EDIT MASTER STYLE for styles new gTLDs • Click toThe editpotential Master text Is HUGE! – Second level • Third level – Fourth level » Fifth level
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CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level
TWO
TLD DISTRIBUTION MODELS
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TLD Models CLICKDistribution TO EDIT MASTER STYLE Distribution • Click Traditional to edit Master text stylesChannel – Second level • Third level – Fourth level » Fifth level
• TLD made available only through Registrars 11
TLD Models CLICKDistribution TO EDIT MASTER STYLE Traditional Distribution • Click to edit Master text stylesChannel – Second level • Third level – Fourth level » Fifth level
• Registries partner with Registrars for Promotion, Marketing, Communication • Easy to maintain relations with small set of Registrars 12
TLD Models CLICKDistribution TO EDIT MASTER STYLE What’s going to styles change... • Click to edit Master text – Second level • Third level – Fourth level » Fifth level
• With 1000+ new TLDs, the traditional model may not work • Dramatic shift of power from Registry to Registrar 13
TLD Models CLICKDistribution TO EDIT MASTER STYLE What’s going to styles change... • Click to edit Master text – Second level • Third level – Fourth level » Fifth level
• Registrars will choose which TLDs they want to sell 14
TLD Models CLICKDistribution TO EDIT MASTER STYLE What’s going to styles change... • Click to edit Master text – Second level • Third level – Fourth level » Fifth level
• Registrars will need to be ‘incentivized’ • Registries may need to budget big for Registrar Shelf space 15
TLD Models CLICKDistribution TO EDIT MASTER STYLE What’s going to styles change... • Click to edit Master text – Second level • Third level – Fourth level » Fifth level
• Severe competition for visibility on the Registrar’s storefront • Registries will need to compete for Marketing support from Registrars 16
TLD Models CLICKDistribution TO EDIT MASTER STYLE are thetext implications… • Click toWhat edit Master styles – Second level • Third level – Fourth level » Fifth level
• Registries will need to rethink Distribution Channel Management & Marketing 17
TLD Models CLICKDistribution TO EDIT MASTER STYLE What can Registries • Click to edit Master text stylesdo… – Second level • Third level – Fourth level » Fifth level
• ICANN now allows Registries to Integrate Vertically • Registries can now control distribution and ensure success 18
TLD Models CLICKDistribution TO EDIT MASTER STYLE a Unique • ClickBuild to edit MasterDistribution text styles Network – Second level • Third level – Fourth level » Fifth level
• Reduce dependability on third party Registrars • Reach out directly to customers and address their needs 19
TLD Models CLICKDistribution TO EDIT MASTER STYLE Build a Unique Distribution Network • Click to edit Master text styles – Second level • Third level
• IMAGE
– Fourth level » Fifth level
• Launch phases majorly determine success / failure of a TLD • Huge risk to rely solely on external Registrars 20
TLD Models CLICKDistribution TO EDIT MASTER STYLE Build a Unique Distribution Network • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level
• Ensure maximum reach for your TLD • Enable Resellers who are well positioned to sell your TLD to your Target customers 21
TLD Models CLICKDistribution TO EDIT MASTER STYLE Study –text Domains.coop • Click toCase edit Master styles – Second level • Third level – Fourth level » Fifth level
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TLD Models CLICKDistribution TO EDIT MASTER STYLE Study –text Domains.coop • Click toCase edit Master styles – Second level.Coop Namespace Share • Third level – Fourth level » Fifth level 60 %
40 %
Domains.coop
Other Registrars
• Domains.coop sells only .coop domains • They built a global reseller channel to reach their customers • Today, Domains.coop alone manages 40% of the .coop domain namespace 24
TLD Models CLICKDistribution TO EDIT MASTER STYLE • Click toWhat edit Master is the Ideal text styles Solution… – Second level • Third level – Fourth level » Fifth level
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TLD Models CLICKDistribution TO EDIT MASTER STYLE Get the Best both! • Click to edit Master textof styles – Second level • Third level – Fourth level » Fifth level
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TLD Models CLICKDistribution TO EDIT MASTER STYLE Existing TLDs rush to Integrate Vertically • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level
• After several months of negotiation, .ORG, .INFO and .BIZ renewed their ICANN contract with Vertical Integration ban removed • These TLDs will now setup their own Flagship Storefront and Distribution channels 27
CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level
THREE
HOW DO YOU INTEGRATE VERTICALLY?
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How Integrate CLICKdo TOYou EDIT MASTERVertically? STYLE • Click to edit Master text styles – Second level Storefront for your TLD 1. Start a Flagship • Third level – Fourth level » Fifth level/ a Reseller
2. Build Distribution network unique to your TLD 3. Automate all business functions
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How Integrate CLICKdo TOYou EDIT MASTERVertically? STYLE 1. Start a Flagship Storefront • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level
• A storefront that exclusively showcases your TLD 30
How Integrate CLICKdo TOYou EDIT MASTERVertically? STYLE 1. Start a Flagship Storefront • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level
• Market intelligently to accept Pre-registrations • Generate buzz and manage Sunrise, Landrush and Premium name auctions 31
How Integrate CLICKdo TOYou EDIT MASTERVertically? STYLE 1. Start a Flagship Storefront • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level
• Think about Customer retention – Domain suggestions in the same TLD on your storefront – Engage with customers – Customer service and direct feedback through storefront
• Create Special offers on your exclusive storefront • Sell allied products and create product bundles 32
How Integrate CLICKdo TOYou EDIT MASTERVertically? STYLE 2. Build a unique Distribution network • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level
• Create a wholesale network for your TLD • Distributors who have already built a relation with your customers, and have ready access to them 33
CLICKdo TOYou EDIT MASTERVertically? STYLE How Integrate 3. Automate all Business Processes • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level
• Automate all business critical functions: Provisioning, Sales, Marketing and Finance • Ensure the platform you choose is one that has evolved over the years and has a comprehensive support system around it 34
CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level
FOUR
HOW CAN LOGICBOXES HELP?
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How help? CLICKcan TO LogicBoxes EDIT MASTER STYLE • • LogicBoxes provides complete End-to-end Click to edit Master text styles Solutions to meet the Vertical Integration needs of New gTLDs
– Second level
• Third level • The LogicBoxes Value Proposition includes: 1. 2.
– Fourth level Setup your Flagship Store » Fifth level Grow Your TLD a) b)
3. 4.
Automate Your Business LogicBoxes’ Support and Services a) b)
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Leverage our customer base Establish a reseller channel
Dedicated Support for You Outsourced Support for Your Customers
How help? CLICKcan TO LogicBoxes EDIT MASTER STYLE 1.• Setup Flagship Store Click toYour edit Master text styles •
–Get Second levelStorefront for Your TLD an Exclusive – •Get a fullylevel – customizable & brandable storefront on the LogicBoxes Third platform to exclusively showcase your new gTLD
•
– Fourth level » Fifth level Accept Pre-Registrations
– Create a buzz, generate awareness, and start building your lead pool by opening up your new gTLD for pre – registrations
•
Sunrise, Landrush and Premium Name Auctions – The LogicBoxes platform is tightly integrated with Trademark Clearing House (TMCH), and the best auction houses in the industry
• Sell Allied Products – Bundle allied products with domains to offer your customers a complete buying experience 37
How help? CLICKcan TO LogicBoxes EDIT MASTER STYLE 2.• Grow your Leverage our customer base Click to editTLD: Master text styles i. Get access to LogicBoxes’ Global Distribution Network
– Second level • Third level
– Fourth level » Fifth level
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How help? CLICKcan TO LogicBoxes EDIT MASTER STYLE 2.• Grow your Leverage our customer base Click to editTLD: Master text styles i. Get access to LogicBoxes’ Global Distribution Network
– Second level • Third level
– Fourth level » Fifth level
LogicBoxes’ Market Share in Developing Economies 39
How help? CLICKcan TO LogicBoxes EDIT MASTER STYLE 2.• Grow your Establish a reseller channel Click to editTLD: Master text styles ii.–Establish Seconda Global, level Multi-tier Reseller Channel – •With LogicBoxes Third level you have the ability to create an infinitely large and tiered reseller base level – Fourth
» Fifth level
– Pass down all the features of LogicBoxes’ Automation Platform to your Resellers, enabling them to setup and run their business easily
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How help? CLICKcan TO LogicBoxes EDIT MASTER STYLE 3.• Automate your business Click to edit Master text styles Second level •– Easy to use API Kits – Use our HTTP APIs to integrate with the LogicBoxes platform
• Third level
– Fourth level • Pre-integrated with most Registry backend systems – The LogicBoxes platform » Fifth level comes pre-integrated with the most popular Registry backend solutions in the market
• Multi-language, multi-currency support – A host of internationalization features enable you to reach out to and retain customers from across the globe
• Comprehensive ERP solution – The LogicBoxes platform serves as a complete ERP solution for your business; automating Billing, Taxation, Sales, Marketing and Provisioning
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How help? CLICKcan TO LogicBoxes EDIT MASTER STYLE 4.• LogicBoxes Support Click to editService Master&text styles – Second level • Red-carpet service and support for your business – With helplevel of a dedicated Account Manager, and a highly skilled and • the Third experienced support team, running your business will be a breeze
– Fourth level » Fifth level • Outsourced support for your customers
– Take the additional load off your shoulders by outsourcing support to a specialized team of experts
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CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level
FIVE
ABOUT LOGICBOXES
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About LogicBoxes CLICK TO EDIT MASTER STYLE • LogicBoxes is a Technology & Consultancy Company providing Business • Solutions Click to edit Master text styles that power the Internet
– Second level
• With over 9 years of experience, LogicBoxes is a stalwart in the Domains • Third level and Hosting Industry – Fourth level • LogicBoxes is committed to providing Red-carpet Consultancy Services » Fifth level and robust Business Automation Solutions to partners from the New gTLD space, allowing them to outsource their day-to-day business activities • LogicBoxes is also the world's premiere ICANN Accreditation Consultancy provider with a 100% success rate. Over 20% of the world's ICANN Accredited Registrars have been accredited through the LogicBoxes Consultancy Service
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About LogicBoxes CLICK TO EDIT MASTER STYLE • The LogicBoxes System powers:
• Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level
• Our Clients include: ccTLD Registries Datacom
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BelizeNIC
Menet
Large Hosting Companies .CO
Thank You CLICK TO EDIT MASTER STYLE •ForClick to of edit styles a Demo ourMaster system, ortext a No-obligations discussion on – Second levelyour distribution plans • Third level Get in touch with me at – Fourth level siddharth.t@logicboxes.com or sales@logicboxes.com » Fifth level
Follow us on Social Media: @logicboxes
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/logicboxes
/company/logicboxes
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