CLICK TO EDIT MASTER STYLE • Click to edit Master text styles –Second level • Third level – Fourth level » Fifth level
Introducing .XXX Presented by:
Patrick Donaldson - Registrar Liaison, ICM Registry Neha Naik - Sr. Strategic Partner Manager, LogicBoxes
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CLICK MASTER STYLE AboutTO theEDIT Presenters • Click to edit Master text styles –Second level Patrick Donaldson Registrar Liaison, ICM Registry • Third level – Fourth level Patrick currently serves as the Chief Registrar Liaison for ICM Registry. In this he manages »roleFifth level all aspects of communication with registrars worldwide
Neha Naik Sr. Strategic Partner Manager, LogicBoxes Neha leads the Account Management Team that handles the entire set of LogicBoxes' 90+ Registrar clients.
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CLICK TO.XXX? EDIT MASTER STYLE What is We are a Sponsored Top Leveltext Domain designed specifically for • Click to edit Master styles the global adult entertainment industry as a trusted brand, –Second leveland extolling responsible and safe behavior. globally recognized • Third level – Fourth level » Fifth level
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CLICK TO We EDITGet MASTER How Did Here STYLE • • • • • • • •
2004 - Submitted Application to ICANN •March Click to edit Master text styles June 2005 - ICANN votes that ICM Meets Criteria including Industry Support
–Second August 2005 - USlevel Government Intervenes in process March 2007 - ICANN retracts previous approval • Third level June 2008 - ICM Files for Legal Arbitration vs. ICANN – Fourth level September 2009 - Arbitration hearing in Washington DC » Fifth level February 2010 - ICM Wins case vs. ICANN June 2010 - ICANN accepts arbitration decision and agrees to move forward with .XXX • December 2010 - ICANN stipulates its intent to sign Registry Agreement for .XXX after GAC Consultation • March 2011 - ICANN agrees to sign contract • September 7, 2011 - Launch is ready to begin!
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CLICK TO EDIT MASTER STYLE What .XXX Offers • Domains are now available that are no longer available in the dot-com world • Click to edit Master text styles • All sites will be labeled with W3C POWDER machine readable tags levelmalware scanned • All–Second sites will be daily • All registrants willlevel be both age and identity verified • Third • All sites can use a revolutionary age-verified and secure micropayment – Fourth level system » Fifth level • All benefits will be promoted globally attracting more traffic
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CLICK TOthe EDIT MASTER Community? STYLE What is Sponsored Our Sponsored Community consists of individuals, business, entities, and • Click to edit Master text styles organizations that fit any one of the following descriptions:
–Second level
• Provide• Online Third Adult levelEntertainment intended for consenting adults (“Providers”) (e.g. adult webmasters, performers, studios, store owners, – Fourth level club operators) » Fifth level • Represent Providers (“Representatives”) (e.g. lawyers, agents, advisors, accountants, affiliates) • Provide products or services to Providers and Representatives (“Service Providers”) (e.g. adult domainers, manufacturers, delivery companies, caterers, distribution companies, merchant account services, make up artists, stylists, hosting services)
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CLICK TOBenefits EDIT MASTER STYLE Tangible to Webmasters • Mainstream Press exposure of .XXX benefits for consumers
• oClick to edit Master text styles Consumer focused global advertising campaigns –Second level
o Mainstream acceptance of .XXX as safe, reliable and secure
• Increased consumer confidence in .XXX sites • Third level • Increased traffic and conversion rates – Fourth level • Traffic generating portals using ultra premium names with free listings and » Fifth level advertising opportunities for .XXX sites (e.g., sex.xxx, xxx.xxx, porn.xxx) • New domain names available to webmasters for first time • Global audience for .XXX rather than country specific TLDs • De-facto search destination for adult content surfers • Increased direct type-in traffic in .XXX
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CLICK TO EDIT MASTER STYLE Who wins? • Adult Consumers: WIN • Click to edit Master text styles • Adult Providers: WIN –Second • Individuals and level Parents who want to avoid adult content: WIN
• Third level – Fourth level » Fifth level
WHY?
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CLICK TO EDIT MASTER STYLE Adult Consumers win because... • Many consumers of adult entertainment are concerned about adult sites •inClick to edit Master text styles three ways o–Second Will I get a virus if I navigate to this site? level o Will I be inadvertently exposed to illegal images? • Third level o Will I get cheated or exposed if I enter my payment details?
– Fourth level » Fifth level • .XXX solves ALL of these concerns by...
o All sites will be daily malware scanned o All sites will be scanned for inappropriate references to and use of under age terms/images per IFFOR policy o All sites will get the chance to offer revolutionary, safe and discreet, regulated micro-payment system
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CLICK TO EDIT MASTER STYLE Adult Providers win because... • Many Adult Webmasters suffer from three main challenges
• oClick to edit Master text styles Poor reputation for lack of protections & fair dealing o–Second Lack of converting quality traffic level o Lack of low cost, easy payment methods
• Third level
– Fourth level • .XXX solves all of these issues by... » Fifth level
o The brand and protections .XXX offers will be promoted globally as the safe, trusted new online home for adult content attracting more visitors to .XXX sites o As a result, more visitors will convert into paying customers o The new revolutionary, cross platform, multi-currency global payment system allowing for transactions as low as 99 cents will help open new markets
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CLICKwho TOwant EDITtoMASTER Those avoid adultSTYLE content win because... • For users wishing to avoid adult content there are currently 3 main •concerns Click to edit Master text styles o–Second Inadvertent exposure level to adult sites o Inability to easily filter them out • Third level o Protecting their children from access to adult content online
– Fourth level » Fifth level • .XXX addresses those three concerns by...
o The visual identifier of .XXX suffix makes it impossible to visit such a site by mistake or by accident o The inclusive W3C POWDER machine-readable labels makes filtering 100% efficient o Parental Control software and browser based settings make .XXX easy to filter out for those choosing to do so
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CLICK TO EDIT MASTER STYLE Summary • .XXX changes the way in which online Adult Entertainment is publicly •perceived, Click tomarketed edit Master text styles and sold to consumers
–Second level
• .XXX will• be a success Third leveldue to the fact that it addresses and satisfies the needs and concerns of ALL stakeholder groups that acknowledge online – Fourth level Adult Entertainment has a legitimate right to exist » Fifth level
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CLICK TO EDIT MASTER STYLE Key Dates • Landrush
• oClick to edit Master text styles Starts 8 Nov 2011 at 16:00 UTC and close on until 25 Nov 2011 at 16:00 UTC o–Second Members of the Sponsored Community level
• Third level
• General Availability – Fourth level o Start of GA – 6 December 2011 » Fifth level Members of the Sponsored Community / Names will Resolve Non-Members of the Sponsored Community / Names will NOT resolve
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CLICK TO EDIT MASTER .XXX Landrush Process STYLE • In the event ICM receives more than one qualified application for the •same Click to edit Master text styles name, the name will be allocated via auction –Second levelbe validated as a member of the adult Sponsored • Each applicant must Community • Third level • Membership Validation must be completed within 5 Days of Close of – Fourth level Landrush. If they do not, the application is neither awarded nor goes to » Fifth level auction • Registrants and Registrars will be notified as domains are awarded
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CLICK TO EDIT MASTER STYLERequirement .XXX Landrush Membership • ICM Membership Requirement
• oClick to edit Master text styles .XXX is a sponsored TLD with an ICANN-mandated Charter
o–Second During Landrush, members of the Sponsored Community are required to level authenticate before they acquire the domain or proceed to auction. The • Third deadline will belevel up to 5 days after the close of Landrush. If the Applicant does not authenticate on level ICM’s website by the deadline, they will lose their – Fourth application and»no Registry Fifth levelrefund will be provided
• The membership authentication process during Landrush will be: o The Applicant registers domain(s) with Registrar and attests he/she is a member of the Sponsored Community o The Registrar submits the application(s) to our Registry (Afilias). o ICM Registry emails the Applicant a link to authenticate on our website within 24 hours of submission o The Applicant completes the authentication process from the link provided. o The Applicant will be provided a Membership ID that can be used for future .XXX registrations 15 of 24
CLICK TO EDITAvailability MASTER STYLE .XXX General • Members domains resolve • Click to edit Master text styles • Non-member domains do not resolve –Second level • Registrar associates all domain registrations and transfers to Member ID
• Third level – Fourth level » Fifth level
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CLICK TO EDIT MASTER STYLE .XXX Registration Process at GA • Click to edit Master text styles –Second level • Third level – Fourth level » Fifth level
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CLICK TO EDIT MASTER STYLE .XXX Messaging • Both Adult and Non-Adult have a product at General Availability
• oClick to edit Master text styles Members – can purchase Resolving GA domain names
o–Second Non-Memberslevel – can purchase Non-Resolving GA domain names
• Third level
• An opportunity for all of your registrants. One combined message – Fourth level » Fifth level
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Get Accredited for .XXX STYLE CLICK TO EDIT MASTER • Must be an ICANN Accredited Registrar • Click to edit Master text styles • Log into RADAR, designate .XXX as a TLD and sign the .XXX appendix once –Second level provided • Complete the ICM Registry RFI (Request for Information) • Third level • ICM Registry send you the RRA – will Fourth level • Details are at: http://icmregistry.com/registrars/become/ » Fifth level
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What Offers?STYLE CLICK LogicBoxes TO EDIT MASTER • Phases Offered
• Click to edit Master text styles – Pre orders for Landrush – General Availability –Second level
• Plug-in•your Registrar Third level credentials or choose to Resell through LogicBoxes • Available via: – Fourth level – SuperSite » Fifth level – API
• Registration process similar to .ORG & .INFO Domains
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Pricing CLICK TO EDIT MASTER STYLE • Plug your .XXX accreditation into the LogicBoxes system
• Click to edit Master text styles a. Landrush: Application Fee/Non-Refundable Fee –Second level
$5
b. Landrush: Success based/Refundable if registration doesn’t go through
• Third level
$4.5
Total Landrush Fee (a+b)
$9.5
– Fourth level General Availability » Fifth level
$5
• Resell .XXX through LogicBoxes
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a. Landrush: Application Fee/Non-Refundable Fee
$70
b. Landrush: Success based/Refundable if registration doesn’t go through
$75
Total Landrush Fee (a+b)
$145
General Availability
$79
CLICK TO EDIT MASTER STYLE • Click to edit Master text styles –Second level • Third level – Fourth level » Fifth level
Questions?
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CLICK TO EDIT MASTER STYLE • Click to edit Master text styles –Second level • Third level – Fourth level » Fifth level
THANK YOU Registrar_Relations@LogicBoxes.com
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CLICK TO EDIT MASTER STYLE • Click to edit Master text styles –Second level • Third level – Fourth level » Fifth level
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