Moments Unwrapped
• Every Christmas morning, right before Sohl and her family begin opening presents, she’ll announce, “Okay everyone, stop! Now think of all the presents that are opened by Mimi et Cie and what’s happening in those moments.”
exclusively handpicked by Cartier–one of the most distinguished jewelry manufacturers–to visit their design center in France and train at their watch school in Switzerland.
the feeling–the blissful feeling of adoration and appreciation that stirs in the lucky person who opens a gift personally handpicked with every detail catered to suit the receiver’s lifestyle and taste.
Mimi et Cie–Sohl’s vision to combine luxury and love–came to life on Nov. 1, 2010, and has become a safe haven for her clients, whom she calls her second family. Sohl’s clients, who are all referralbased, will come in throughout the year, not even to buy jewelry, but to hang out and wind down with their favorite drink.
“I had a client call me and say I’m not doing jewelry this year, but I need a cactus. I let them know I’ve got it covered,” explains Sohl. “If it’s not jewelry, I still want them to give her something that she’s gonna be thrilled about!” Sohl’s genuine passion to do what’s best for her clients is the reason why they trust Mimi et Cie to find a jewelry piece that captures the importance of all their crucial life milestones.
“We do a lot of business with men who are buying for their significant other, hence the alcohol,” explains Sohl. A two-story, rusted gold stand occupies the corner closest to Sohl’s office and is where her regulars will find their favorite drink: the Macallan 12, WhistlePig 10, Grey Goose Vodka and so on. In her office awaits a wet bar stocked with Perrier, Champagne and a secret stash of Coors Light (a preferred drink for one of her clients). “It’s an interesting thing what we do–we start with these clients and we watch them get married, have kids and sometimes, there’s tears in this office, sometimes there’s laughter in this office,” shares Sohl. “We pour our hearts and souls into every single interaction, and there weren’t lots during our humble beginnings, but every single one was handled with white gloves and filled with love.” For Sohl, it has never been about selling jewelry; money is never the motivation. It’s all about
But if the occasion calls for gifting jewelry, which is almost always the case, clients can rest assured that Mimi et Cie only partners with brands that adhere to the highest standards of quality. “I touch every single piece of jewelry that comes into this store before I buy it,” shares Sohl. During the inspection phase, she takes on the perspective of her clients and runs each piece of jewelry through a series of tests for design and aesthetics to material and packaging. “It’s the best job,” raves Sohl. “I love people. I think people for the most part are so good and so kind.” And love is the steady heartbeat of Sohl’s that brings joy into the homes of her clients and keeps them coming back again and again to visit Mimi et Cie. After all, love is in the details. “The littlest details,” adds Sohl. LOCALE MAGAZINE 71
