M E D I A K I T
NORTH COUNTY COASTAL SAN DIEGO EDITION
ABOUT US
At Local Break Magazine, our mission is to serve as the ultimate resource for the vibrant surf community of North County San Diego. In this thriving coastal region, we celebrate the unique blend of passionate individuals and the awe-inspiring waves that define our locality.
Our commitment goes beyond being an information source; we aim to make this the community's magazine. Surrounded by an array of cool, talented, and fascinating people, we aspire to be the central hub—a platform for sharing stories, supporting local businesses, and nurturing dreams and aspirations.
From profiling inspiring women in surf and highlighting the journeys of groms breaking into the WSL to articles on new products, health, fitness, and travel, Local Break Magazine covers the entire spectrum of surf culture. Our directories featuring photographers and shapers further connect the community. We strive to inspire our readers who share one common thread—the love of surf. Local Break Magazine is more than a publication; it's a collective celebration of the surf lifestyle that binds us together as a community.
OUR READERS AT A GLANCE OUR READERS AT A GLANCE
Dive into our pages and discover a readership that mirrors the diverse and dynamic spirit of modern surfing. With a thrilling mix of enthusiasts, our demographic breakdown showcases 72% male surfers and a growing 28% of female surfers—women leading the charge as the fastest-growing sector in the world of waves. The average Local Break surfer is a 34-year-old, highly educated individual boasting an annual income of $75,000. Picture them owning four surfboards, driving an average of 10 miles to catch the perfect wave, and investing around $40 per session.
Since 2020, the surfing landscape in the US has evolved, welcoming a more diverse community of wave riders, including women, people of color, and LGBTQ+ individuals. Local Break Magazine proudly stands as an integral part of this inclusive movement, weaving together stories and content that resonate across all demographics. Our content is friendly, thoughtfully curated, and designed to capture the essence of a community that truly spans the spectrum.
Partner with us and ride the wave of influence! Local Break Magazine is the perfect platform to connect with this ever-expanding family of surfers that define the surf culture in North County San Diego.
DEMOGRAPHICS WHY CHOOSE LOCAL BREAK MAGAZINE
SURFER STORIES
Dive into the lives of our local surfers (men and women), from legends to up-andcoming groms, sharing the cool and interesting things they do on and off the waves.
THE SCIENCE OF SURF
Take a deep dive into the science behind surfing. From wave pools to lunar tides, we're breaking down what makes the surf world tick. Ever wondered about wave formation or what's up with the local shark scene? We've got the answers.
SURF GEAR AND WAVE ESSENTIALS
Check out the latest in surf gear with laid-back reviews on boards, fins, and wetsuits. Plus, we've got you covered on everything from beach towels to sunscreen – if it's surf-related, we're talking about it!
SWELL STUFF - STORIES THAT INSPIRE
Learn about inspiring people, innovative products, ocean-focused charities, and surf-related 501(c)(3) organizations making a difference- shaping the surf world and protecting our oceans.
SURF ORIENTED FITNESS ADVICE
Get tips on staying fit, preventing injuries, and improving your surf game. Hear advice from surf coaches, fitness gurus, and nutritionists. We've got the 411 on surf-skate training and other workouts to up your surf skills. Need advice on reading waves or picking the right board? We've got you covered.
2025 ISSUES & DEADLINES
ISSUE / MONTH
JAN/FEB '25
FEATURED THIS ISSUE
NEW YEAR
New year, new swell. Big waves and travel to warmer waters
MAR/APR '25
MAY/JUN '25
JUL/AUG '25
SEPT/OCT '25
NOV/DEC '25
SPRING BREAK
Tips on fitness and health.
SLIDING INTO SUMMER
Get ready for summer's small waves! Longboard surfing, sunscreen, bathing suits, and kids camps. December 1
SALTY, SUNNY DAYS
Small waves, South swells. Longboards, and beginner tips
THE LOCAL'S SUMMER
Uncrowded lineups, great weather and waves.
HOLIDAY TIMES
Cold weather, winter swells, and gifts for surfers.
February 1 April 1 June 1
August 1
October 1
ADVERTISEMENT SIZING
A 2 Page Spread 16.75" x 10.875" 0.25" Bleed
B Full / Cover Pages 8.375" x 10.875" 0.25" Bleed
C 1/2 Page Hor. 7.875" x 5.0625" N/A
D 1/2 Page Vert. 3.8125" x 10.375" N/A
E 1/4 Page 3.8125" x 5.0625" N/A
F 1/3 Page 2.45" x 10.375" N/A
G 1/6 Page 2.45" x 5.0625" N/A
PRINT READY ARTSPECIFICATIONS
“Print Ready Art” is completed artwork with no changes or revisions needed. All fi les must be at least 300 DPI, CMYK format. We can provide a template when requested. File types we accept: PDF (preferred), JPG, InDesign (all images and fonts provided), Illustrator (all fonts outlined in Illustrator EPS format), Photoshop (fonts rasterized or embedded in a PDF).
*NewArtwork:Pleaseprovideyourinstructions,artwork andlogoto artwork@murray-media.com.Photosand logofilesmustbeprovidedinhighresolution.
AD GUIDELINES
SIZE MATTERS
When it comes to copy LESS IS MORE. The more cluttered the ad, the less likely it is going to be viewed. Try sticking to the basic information with a headline and an impact photo.
HEADLINES
THE BUSINESS LOGO IS NOT A HEADLINE and should not be the focal point of an ad. Headlines should be short and about 3 words long. If you need one made, mark “Artist Choice” on the client copysheet.
LOGOS
MUST BE THE ORIGINAL FILE. Scanned business cards are not allowed. Pulling from Facebook or website is not reliable and can result in low quality images.
PHOTOS
Scanned photos are not acceptable. THEY MUST BE CLEAR AND LARGE TO PRINT PROPERLY. Pulling from Facebook or website is not reliable and can result in small low quality images. Stock images can be provided using 123RF.COM.
1/6 & 1/4 PAGE
• Logo
• Headline
• Up to 1 Photo
• 5 Services
• Up to 1 Offer
• Basic Contact Info
(Website, Address, Phone #)
1/3 PAGE
• Logo
• Headline
• Up to 1 Photo
• 8 Services
• Up to 2 Offers
• Basic Contact Info
(Website, Address, Phone #)
1/2 PAGE
• Logo
• Headline
• Up to 3 Photos
• 8 Services
• Up to 3 Offers
• Basic Contact Info
(Website, Address, Phone #)
FULL PAGE
• Logo
• Headline
• Up to 5 Photos
• 10 Services
• Up to 5 Offers
• Basic Contact Info
(Website, Address, Phone #)
Local magazines keep us in touch with our local area. They are interesting, quirky, and a really useful source of information. For advertisers, they are the perfect niche publication.
TOP 10 BENEFITS OF MAGAZINE ADVERTISING HERE'S WHY
1. THIS IS YOUR TARGET MARKET
If your business is local, then your local magazine is the ideal way to speak directly to your potential customers. They are interested and involved in their local community, so they will be interested in you too. Because they are proud of where they live, readers will probably prefer to buy from local businesses.
2. WHAT PEOPLE TAKE ON IN THEIR TIME OUT
There’s plenty to attract our attention on websites and social media but sitting down with a hot drink and a magazine is different. It’s a quiet, relaxed time we have awarded ourselves. There isn’t any competition; we’ll just look at what interests us, and that’s a great opportunity for advertisers.
3. BEING NOTICED
There’s a lot of media traffic out there, and we learn to filter it. In a magazine, there are only so many pages, with just a few advertisements on each page. You have a much better chance of being noticed and your local advertisements will be more memorable than their digital equivalents.
4. READER CONFIDENCE
Fake news and cybercrime have made many people hesitant about online engagement. In contrast, readers trust their local magazine as a source of local information, so they are more likely to trust you too. There’s very little risk for them in making a call or sending an email.
5. OPPORTUNITIES TO BE SEEN
While online and social media are ‘in the moment’, your local magazine has staying power. It might stay on a coffee table, in an office or café for a whole month, until the next edition is published. It might be shared with family and friends. That means your advertisement can be seen over and over again.
6. SPIN-OFF BRAND BENEFITS
Your local magazine will have a great reputation for interest and authority. People will trust what they see, and your brand will benefit as a result.
7. STAYING POWER
In all likelihood, your local magazine has been around for a long time, so people
recognize its value. Commit to a long-term campaign of advertising and you can build your recognition over time.
8. EXTRA OPPORTUNITIES
Your local magazine will have an excellent distribution network. If you want to complement your advertising with a voucher or flier you know it will arrive safely. Your extra promotional material is much more likely to be read when it arrives with a trusted local publication.
9. BRAND POWER
Take the opportunity to create consistency across all your channels, so wherever people come into contact with you they will see the same messages and images. You will reach new audiences in a printed magazine and become a well-recognized local business.
10. MEASURABILITY
You know exactly when your advertisement will appear and where, so you can measure the response. Make your call to action very specific, and you’ll know exactly how effective your advertisement has been.
BUSINESS SPOTLIGHT
(UP TO 300 WORDS)
Written by a professional writer about your business, in this instance the company stages (in words and pictures) a subjective (or objective, if you choose) presentation of the company in its most favorable light (e.g., awards won, buildings designed, individual or corporate achievements, areas of specialty, etc.). This is very much an advertorial, presented as a profile of the company.
ADVERTORIAL
Without the use of the word ‘advertorial’, in this format the product or service is presented as a feature (though really, it is favorable review). The product/service is named, of course, and ‘reported’ for its best qualities, capabilities, uniqueness, etc. Contact information may be included and written by the advertiser.
1 PAGE MAGAZINE FEATURE
WEBSITE FEATURE
ASK THE EXPERT (400-475 WORDS)
Advertise your business by writing a 450 to 475 word article about tips and tricks in your industry. This recurring blog style article establishes you as a trusted local expert. Industry exclusive and featured on our table of contents and website.
TABLE OF CONTENTS
