LNE & Spa January 2020

LNE & Spa—the magazine for skin care and spa professionals January 2020

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FROM THE

EDITOR

Welcome to 2020! I am excited and grateful to begin another year and another adventure here at LNE & Spa. After much holiday celebration followed by introspection and reflection, I am bringing a fresh outlook on the potential of LNE & Spa to inspire and impact you this year.

Are you taking a new outlook on your business for 2020, too? Have you set new goals, resolutions and promises for yourself and your practice? The New Year is always such an exciting time, but how can we make that excitement carry us through spring, summer and fall?

I hope you will resolve to use the LNE & Spa community as a resource this year to help you achieve all your goals

PLAN AHEAD AND SCHEDULE YOUR SHOW EXPERIENCE TODAY! OUR ICES APP FEATURES INCLUDE...

and resolutions for your business. Whether you join a new Facebook group, or follow some of our amazing speakers and writers on Instagram, take steps towards creating helpful and strategic connection to make all your 2020 dreams come true.

• Live Push Notifications • Connect with Main Stage Speakers • Exhibitor Profiles • Show and Exhibitor interactive maps

Thank you all again for continuing to make LNE & Spa the leading magazine for skin care and spa professionals as we roll out this year’s awesome Editorial Calendar!

For real-time updates and show announcements, press allow for push notifications straight to your device.

Happy New Year!

Download the free app in the APP store ( Android and IOS compatible)

Managing Editor

mcristina@LNEonline.com 4

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Light Therapy

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January volume 35 number 1

contents 4

12 Emu Oil for Acne and Inflammation

42

See The Transformation

15 Skin News

46

You Can't Do It Alone

50

Home Care Kits Photo Feature

41 Skin Transformations

Spa of the Month

56

Wellness Practices for Small Spas

22

Wellness Trends for 2020

61

Organic & Wellness News

27

Spa News

o&w

18

24 Wellness Trends for 2020

56 Wellness Practices for Small Spas

28

The Anatomy of a Perfect Profile

62

Lash and Brow Tinting

35

Med Spa Marketing

68

2020 Brow Trends

39

Business News

73

Image News

40

#esty2esty

28 The Anatomy of a Perfect Profile

image

business

spa

12 Emu Oil for Acne and Inflammation

guide

From the Editor Advertiser Index

skin

74

62 Lash and Brow Tinting

Les Nouvelles Esthétiques & Spa, American Edition, (USPS 003-687) (ISSN 1043-9641) is published monthly, 12 times per year and is sold exclusively by subscription. Publisher’s Name: Jean Jacques Legrand, M.D., 3929 Ponce De Leon Blvd., Coral Gables, FL, 33134. Periodical postage paid at Miami, Florida, with additional mailing offices. Postmaster: Send address changes to: Les Nouvelles Esthétiques & Spa, American Edition, 3929 Ponce De Leon Blvd., Coral Gables, Florida 33134, United States Subscription: Annual Rate $45.00 Canada Subscription: $55.00 (American) 1st Class Postage Overseas Subscription: Two years for $140.00 (U.S.) Air Mail Postage

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NEW

DETOX ™ ENERGIE .

Inspired by Jardins Sothys™, revealed by Advanced research.

SYNERGETIC PROGRAMME

HOME TREATMENTS

INSPIRED BY OUR JARDINS SOTHYS™ And after more than 4 years of research, Sothys Advanced research can now reveal an even more complete solution based on a unique and exclusive trio of active ingredients to : · REDUCE THE IMPACT OF POLLUTION ON SKIN · PRESERVE AND BOOST CELLULAR ENERGY

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ORGANIC ELDERBERRY EXTRACT

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PHOTOS : JF VERGANTI · MÉLINA VERNANT · 08/19 · SOTHYS PARIS, SASU AU CAPITAL DE 2 500 000 EUROS, SIÈGE SOCIAL, 128 RUE DU FAUBOURG SAINT HONORÉ, F 75008 PARIS - SIREN 451 170 807 RCS PARIS · NON CONTRACTUAL PICTURES · MODEL PHOTO RETOUCHED.

PROFESSIONAL TREATMENTS

3929 PONCE DE LEON BLVD. CORAL GABLES, FLORIDA 33134 USA: 800.471.0229.

Worldwide: 305.443.2322. Fax: 305.443.1664.

LNEonline.com email: tradeshows@LNEonline.com subscriptions@LNEonline.com Publisher Dr. Jean Jacques Legrand Chief Executive Officer Rodolphe Legrand rodolphe@LNEonline.com Managing Editor Cristina Beecham mcristina@LNEonline.com Director of Marketing Mika Diaz mika@LNEonline.com Art Director Andres Gutierrez andres@LNEonline.com Director of Sales Elizabeth Canler elizabeth@LNEonline.com Show Director Danni Boucher danni@lneonline.com Exhibitor Operations Manager Elizabeth Allen liz@LNEonline.com Web Developer Jose Daniel De La Rosa daniel@LNEonline.com Conference Coordinator Jacqueline Reyes jackie@LNEonline.com International Editor Michele de Lattre-Pierantoni 7 Avenue Stephane-Mallarme, 75017 Paris, France - 43 80 06 47

C ontributors Aurora Solis Cristina Beecham Dawn Fields

Maria Camille Arias Mika Diaz Pamela Jeschonek

Printed with 100% soy-based ink.

This magazine is recyclable. Please recycle where facilities exist.

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A letter

from your

Marketing Director Our motto for 2020 is STOP MARKETING, START ENGAGING… 10

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Today’s brand innovators are making a new wave I would like to share with you all. By defining your brand’s particular kind of relationship, WE as companies can create greater engagement, differentiation, and loyalty. As brands YOU are the relationships. Which brings me to my next point on how to BE the relationship…

It is rightfully so, a crucial component of the most successful marketing campaigns we see today. Storytelling is the “process of using fact and narrative to communicate something to your audience (According to blog.hubspot. com).” Today, brands tend to create transactional and one-directional relationships, instead of more collaborative and reciprocal ones. Which is why we invite you to join us in the movement of creating a more personal and loyal relationship with OUR clients, the Esthetician/ Spa. These roles will bring life to our strategic narrative around a shared purpose, being our incredible Skin care and Spa industry. With our loyalty to

one and other we can create greater engagement and a particular kind of relationship which has been redefined by this “social age,” if you will.

According to an article in the Harvard Business Review,

“The concept of brand-asrelationship also helps explain the rise of well-established market leaders.”

For example, in the hospitality industry most brands operate with the roles of host/guest. It’s one-directional, asymmetrical, and transactional. Airbnb has disrupted that model. With a mission of “belonging,” Airbnb has cultivated a neighbor-to-neighbor and citizen-to-citizen relationship on a global

scale. It is reciprocal, symmetrical, and collaborative.

That being said, we are not just hosting a show with the ATTENDEE/ EHIBITOR role. We are more than that… We are the industry go-to!

We are influencers and educators…

TEACHER/STUDENT; PROFESSIONAL/ PROFESSIONAL; #ESTY2ESTY (@estheticianedit) as Cristina and I would say!

I hope as we enter into 2020 this will translate into how WE do business together, shifting from a transactional commodity into an evolving partnership for growth for you as well as us into the new year!

Happy New Year!

Mika Diaz Director of Marketing

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Emu Oil for Acne and Inflammation The best kept secret for sensitive skin

by Aurora Solis

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Cleanser, toner, lotion, acne cream … Cleanser, toner, lotion, acne cream … Many acneic skincare clients and medical spa patients don’t realize that the vigorous routine, the expense and the time isn’t the complete answer. They often pile more drug store products, medical prescriptions and the new best products that are readily promoted on TV on their face. They even tend to use more than is needed and the end result is still the same – breakouts with irritated and inflamed skin. As a skin care professional it is our job to thoroughly educate our clients and to keep them abreast of what’s new in the marketplace as well as to help them feel more confident about their skin. With the rising green industry, many new protocols and natural acne treatments have arrived. One very special ingredient that is getting much attention is emu oil.

There has been an ongoing debate about emu oil. Many ask, “Is it effective? What makes it such a powerful acne treatment? What are the benefits?” With much research and evidence, emu oil has found its way into more and more dermatology offices, skincare clinics, day spas and clients’ homes. Here’s why: No matter the age or degree of acne, emu oil is a safe option. Acne is actually an internal problem caused by many different factors.

It can be caused by the overproduction of oil, dead cells that have not been sloughed away, environmental grit, sweat and makeup. These elements seep into our pores, causing irritation.

Emu oil is non-comedogenic. It actually aids in opening the pores to release the excess oil your body is naturally producing. Clients at home are using facial cleansers that only cleanse topically.

Instead, we recommend that after washing a good quality cleansing bar they use a natural anti-septic such as Witch Hazel followed by emu oil. The emu oil combined with witch hazel will reduce the amount of bacteria within pores.

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skin Emu Oil for Acne and Inflammation

Emu oil is almost 100% triglyceride lipid, a type of fatty compound that is also abundant in human skin lipids.

Since emu and human lipids are almost identical, the absorption rate of emu oil into human skin is incredible!

Acne patients need deep cleansing professional treatments to clean eroded pores. Following these procedures, use Emu Oil to heal and repair facial tissue. It is great for many skin problems other than acne, such as psoriasis and eczema. Studies have shown that the oil penetrates through the epidermal layers of the skin down to the basal layer. This is where it starts repairing and nourishing the skin, which is why estheticians apply after intense acne treatments.

Emu oil is also made up of Essential Fatty Acids including Omega 3 (Linolenic), Omega 6 (Linoleic) and Omega 9 (Oleic). These Essential Fatty Acids have proven to be the nutrition your skin requires to remain healthy.

Every day our bodies produce 300 billion new cells and each one of these cells needs Essential Fatty Acids to build strong cell walls. Omega 3 is a natural anti-inflammatory that aids in reducing inflammation that is caused by acne. Applying emu oil to puffy acneic areas will reduce the redness and inflammation. Also, after clients receive intense, deep cleansing acne treatments, their face may be swollen, red or irritated. Applying emu oil will aid in cell restoration and calm inflammation.

Many clients are apprehensive about using emu oil because they believe they have oily skin. However, emu oil balances the skin and shows immediate results. Emu Oil boosts the efficiency of any product ingredient used with it. Most other ingredients are topical, just working on the skin surface.

For a great acne treatment, cleanse three times, use a marine enzyme, which exfoliates the skin without scrubbing and this acts as a chemical ex14

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foliant. Any extractions will be done through an ultra-sound technique, as roughing up the skin is never the answer. Afterwards, massage their face with emu oil to repair and moisturize.

Another acneic treatment is a claybased mask. Many clients don’t want to get a facial because they are scared their face will break out even more.

However, by using emu oil with the facial, you can assure them success. The clay-based mask is used first to pull out any impurities; the clay will remove any toxins. After removing the mask, then use emu oil to enhance the benefits of the clay and open pores so skin will not break out.

In addition to emu oil being hypoallergenic, a non-comedogenic, anti-inflammatory, absorbent and an extreme moisturizer, it is also hyperoxygenated. You can actually see it work. Put a drop on your cheek and massage it into your skin. Your skin will immediately flush. That is the oxygen and blood being drawn to the applied area. If you can get the oxygen to the surface of the skin you can accelerate healing. It works beautifully after intense acne facials and on scars up to two years old.

After a thorough consultation and product sampling, offer your acne cli-

ents oxygen facials. Acne cannot live in an oxygenated state. By using oxygen emulsions, you are pushing oxygen into the skin. After this procedure the skin may become irritated, so calm down the skin with emu oil. It is a wonderful as reducing of inflammation, moisturizing and it is non-comedogenic.

The Problem vs. The Solution A majority of people who suffer from acne rely on their dermatologists and estheticians to inform them of the perfect solution. Prescribing creams and medications that are loaded with steroids may not be the best answer.

Studies have shown these solutions may cause severe liver damage among other side effects. As more people are taking responsibility for their own health, they are becoming increasingly aware of more health conscious options.

Today, emu oil is one of nature’s best-kept secrets and is being used more and more in spa wellness products. There is a huge demand for natural products and the green industry is getting a greater percentage of the market share. Rely on what nature has provided and explore your options with new protocols and acne treatments using emu oil

Skin

1

NEWS 2

BioPhyto Herbal Complex Botanical complex with salicylic acid removes dead skin cells and boosts regeneration.

Detoxifies while replenishing cells with oxygen and energy.

Roccoco Botanicals Decongesting Porefection

Christina-usa.com

Decongesting Porefection is formulated with the addition of Moth Bean Extract, which is a botanical form of Vitamin A designed to boost cell renewal. It works just like Retinol without the associated irritation to reveal a fresh and matte complexion. Suitable for oily acne prone and congested skins.

888.604.6268

Rococo.com

3

Hanna Isul Holy Grail Kit Travel friendly and easy to use! This kit provides you with 3 easy steps to have clear and beautiful skin!

Hannaisul.com 817.377.4331

4

Energie Radiance Ampoules from Sothys Energizing radiance ampoules work like an instant transparent mask to visibly diminish wrinkles as they contain a smoothing/tightening duo of beech bud extract and almond biofibres.

sothys-usa.com LNEonline.com

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RISE

# Phillycongress20

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PHILADELPHIA, PA March 29 & 30, 2020 Pennsylvania Convention Center

The only all-inclusive educational experience for skin care and spa professionals. Two-day ticket includes premier exhibit hall access with live Main Stage, Advanced Conferences, and Workshops.

Business Conference • Makeup Conference • Lash Conference Workshops • Premier Exhibitor Showcase + Countless Networking Opportunities

SPONSORED BY

Call 1.800.471.0229 for your official show program or visit us at www.LNEonline.com • USA: 305.443.2322 • FAX: 305.443.1664 LNEonline.com

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SANGHA RETREAT

By Octave Institute Wellness programs for personal awakeningst

SPA OF THE MONTH

by Cristina Beecham

More than a school of life, OCTAVE Institute is a platform to help people find clarity, harmony and a new level of consciousness and freedom. It is comprised of Sangha Retreat, The Village, and Aitia in Suzhou; and The Living Room, an urban support center in Shanghai. The Village is a live-work-learn community for personal and communal learning, executive retreats, conferences, summits and festivals including the At One International Festival, an annual, international festival that brings together thought leaders and holistic practitioners to address current issues. Aitia powers the communal programs at OCTAVE Institute.

Together they create the foundation for growth towards a purposeful life, mindfully lived.

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spa Spa Of The Month

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The Sangha Retreat

21 Wellness Programs

Located west of Shanghai on the outskirts of Suzhou, China, SANGHA Retreat combines Eastern philosophies backed by Western science to help people awaken to a life of greater purpose and personal wellbeing. With a focus on raising consciousness, it has been created for the need of our time by visionary Frederick Chavalit Tsao, fourth-generation steward of a family business that started in The Shanghai Bund before 1906.

The 47-acre retreat, designed by Tsao & McKown Architects, includes AT ONE guest suites; AT ONE Clinic, offering comprehensive wellness assessments and wellbeing programs; AT ONE Healing Spa with extensive spa treatment menu and hydrotherapy circuit; THOUGHT FOR FOOD restaurant; the Meditation Dome; and a seasonal schedule of fitness activities and mindfulness classes designed around the body’s circadian rhythm.

Late this year, the Sangha Retreat announced 21 new wellness programs to help guide guests on their personal journeys of awakening to achieve mind, body and spiritual wellness. Ranging from two to seven nights, each program includes:

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• A personalized, integrated wellness assessment at AT ONE Clinic • Access to the 12-step hydrothermal spa circuit at AT ONE Healing Spa • Living Habits Calendar, a daily schedule of fitness classes, cooking demonstrations, mindful workshops, and sound healing meditation • Three healthy meals daily aligned to your personal program

and seasonal nutrition, incorporating more than 2000 years of Chinese medical wisdom combined with Western science.

Traditional Spinal Alignment (four days, three nights or seven days, six nights) Customized vertebral therapy corrects stress, tension, poor posture and inflammation in conjunction with rehab coaches.

Seasonal Gut Management (four days, three nights or seven days, six nights)

Ancient Chinese Wisdom (four days, three nights or seven days, six nights)

Significantly improve health-including your immune system, allergies, fatiguethrough the ancient Chinese practice of eating seasonally.

Experience deep healing through acupuncture, traditional Chinese medicine,

Relax and Reconnect (four days, three nights or seven days, six nights)

spa Spa Of The Month

Rundown Sangha Retreat 199 Yang Cheng Ring Road Suzhou, Jiangsu Province, China Cleanse and Reset (seven days, six nights) Improve the digestive system through traditional Chinese medicine and scientific testing, combined with a cleansing diet.

Fearless Fitness (seven days, six nights) Gain mental strength and understand the exercises that best suit you in this active retreat for optimal fitness performance.

Mindful Weight Management (seven days, six nights) Break unhealthy habits with food and learn to eat mindfully with the help of a nutritionist and life coach.

Destress, reconnect with your self and your life path, and learn to be at one with your environment.

Heart to Heart (seven days, six nights)

Age Renewal (four days, three nights or seven days, six nights)

Men 360 (seven days, six nights)

Designed to enhance cardiology health.

In-house anti-aging doctor teaches how to promote inner health for outer beauty, to look and feel younger.

A medical-focused retreat to improve overall health through traditional medicine, bioenergetic science, and naturopathy.

Sleep Recovery (seven days, six nights)

Women 360 (seven days, six nights)

Discover the roots of sleep disruption through traditional Chinese medicine, Sleep Lab study, and massage.

A medical-focused retreat designed for a woman’s unique physical and emotional wellbeing.

Welcome to Wellbeing (two days, one night or four days, three nights)

Ayurvedic Healing Journey (four days, three nights or seven days, six nights)

sangharetreat.com Owner: Chavalit Tsao Opening: 2017 Ammenities: spa; hydrotherapy circuit; restaurant; meditation dome; seasonal activities; mindfulness classes Service Providers: expert physicians; nutritionists; physiotherapists; life coaches; mindfulness professionals

Spa Director Spotlight Chavalit Tsao, also known as Fred in his network, is the fourth-generation steward of a family conglomerate which started in The Shanghai Bund before 1906. Fred joined his family business at the age of twenty after he graduated from the University of Michigan with a Master of Science in Engineering.

Octave’s concept is the manifestation of numerous years of Fred’s research and contemplation. Octave is a unique blend of eastern wisdom and western sciences. It is a place that responds to our societal need for healing in all relationships and the fostering of a harmonious community. Octave is a platform and an opportunity for anyone who is seeking to be his/her possibilities.

Cristina Beecham is the Managing Editor of Les Nouvelles Esthetiques & Spa. She is also a licensed esthetician with an intense passion

The perfect add-on to an Asian trip, this health awareness program helps you to unwind and restore positive energy to welcome abundance.

Instill lifestyle changes through the ancient practice of Ayurveda and Yoga to reboot and prevent future health conditions.

for the skin care industry. Cristina is your source for inspiration in progressing the gift that estheticians give their clients. Please connect with her at mcristina@lneonline.com

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Wellness Trends for 2020 Keeping up with wellness this New Year

by Cristina Beecham

While physical health will never go out of style, 2020 will be the year of mental & spiritual health. Why do you think self-care has been in the spotlight so much recently?

It’s all about relaxation and stress-free living. Read on to find out what health and wellness trends for 2020 you should be focusing on.

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spa Wellness Trends for 2020

1. EXPERIENCES Experiences are the most valuable gifts you can give your clients. Common wellness experiences include spa retreats, fitness camps, and wellness festivals. Did you know that 42 percent of those experiences are valued more highly than material possessions? 2020 is the year of experience. Create experiential marketing events for your clients, such as pop-us, collaborations, seasonal events and wellness-focused retreats.

2. BREATHE DEEP The growing emphasis on breath and the importance of mindful breathing exercises is making its way into the treatment room. Client seeking complete relaxation and rejuvenation this summer will benefit from guided breathing exercises that can be incorporated into every massage, facial and body treatment on your menu. Here are a few easy techniques you can walk your client through on their way to blissful relaxation: • The 4-7-8 Method This breathing technique is named after the number of counts per breath in each step of the technique. Instruct your clients to breathe in deeply through their nose for four counts. Ask them to hold that breathe for seven counts, and then release by breathing out through their mouth for eight counts. The extended breathing allows for more air to reach the depths of the lungs, providing deeper oxygenation and reduce tension.

• Yoga Breathing Breath is an essential component of every yoga class. It supports the effectiveness of the poses and keeps you mindful in your practice. Many instructors guide their clients through breathing exercises to center their minds and keep them aware of their breath. In the treatment room, ask your clients to place their hands on their bellies and 24

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feel their breath as it passes in and out rhythmically. Simply drawing attention to the breath is a great way to relax the clients and welcome them to the present moment.

3. STEP UP YOUR SLEEP We all crave it, but not all of us get as much as we need. According to the National Sleep Foundation, 45 perfect of Americans aren’t getting the sleep they deserve, but that will likely change in the new year. Research by MINDBODY shows that 57 percent of people consider sleep to be a luxury, not a necessity, with 28 percent using sleep apps, to help with this. Encourage your clients to download sleep related tracking apps, use natural supplements, non-toxic mattresses and bedding such as Casper and Purple, or even popping in to your study mid day for a relaxing nap/mini facial! Even just laying on the treatment table for a reduced cost can be a great way for your clients to relax.

4. ALL THE FEELSWatermelon Lime Coconut Water Your emotional well-being is just as, if not more important than physical.

Seventy five percent of those surveyed in MINDBODY’s 2020 Wellness Index study agree that personal wellness is a “never-ending” quest, and this will be seen in the new year by focusing on sustainable and realistic eating habits as well as making more time for your mental health — whether it be with therapy, meditation, journaling and expressing gratitude more often.

5. ALT MEDICINE 68 percent of those surveyed in the MINDBODY Wellness Index study agree that alternative medicine is a good complement to modern medicine. In addition to the most popular forms of this, like meditation, guided visualization, and breath work, getting acupuncture, acupressure, and even ear seeding are a few rising practices that

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spa Wellness Trends for 2020

will become a lot more accessible in the next year. So, it is no surprise that in 2020 many consumers will look to alternative medicine when it comes to healing and recovery of both the mind and body.

6. WORKPLACE WELLNESS Over the last year, we have written extensively on the topic of workplace wellness with the help of our favorite wellness educator Sherrie Tennessee.

In 2020, holistic benefits plans will become more readily available. Holistic benefits plans are constructed to address all aspects of care, including mind and body components. Managing mental health conditions such as stress and

depression will be increasingly commonplace, extending, in some plans, to assistance with financial stressors such as college loan payments.

more important (57 percent versus 52 percent) in their responses.

Employees want health and wellness benefits options that fit their needs and lives, and statistics bear that out. In a recent study on people in the workplace, 55 percent of those surveyed said they would be more interested in working for a company offering holistic benefits. 53 percent of respondents said they would be more loyal to a company providing those benefits, while 52 percent stated they believed they would be more successful in both work and life with access to holistic benefits.

Generation Z and Millennial employees rated holistic benefits as slightly

Maybe she’s born with it. Maybe she’s one of the 30% who get regular professional lash services. Lash services are booming in beauty, and don’t expect that to slow down in 2020. Lash services are in high demand—with eyelash extensions being the most popular, followed by lash tinting and lash lifts.

7. PASSION FOR LASHIN

Those who aren’t already in the lash game are eager to join, too. 43 percent want to try lash extensions, 38 percent lash tinting, and 36 percent lash lifts. Both women and men alike want to treat their lashes. Nearly a quarter of men say they want to try lash extensions.

Lash bars are sure to be the new blow dry bars. Expect to see more lash studios pop up in 2020 to meet increasing demand. And memberships aren’t just for gyms anymore. Offer packages, as well as memberships, that make it easy to keep up with a luxe lash look.

There’s no stopping lashes now.

8. COLLAGEN COCKTAILS Who doesn't love sipping on a piña colada to cool offer after sunbathing (with sunscreen, of course)? Well, now you can offer your clients a delicious treat with added benefits. Collagen shots, meet cocktails. Adding these often flavored collagen infused boosters to your client's favorite pick-me-up is a great way for them to let loose on vacation with sacrificing all your efforts in the treatment room.

Add a shot of flavored collagen powder or liquid to margaritas, mojitos or champagne for an indulgent drink experience that will help firm, tightening and brighten skin from the inside out.

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Spa

NEWS 1

Blancreme Strawberry Body Scrub The strawberry pulp and achenes combined with coconut oil and sea salt naturally exfoliate the skin to leave it soft, revitalised and deliciously fragranced.

blancreme.com

2

Wood’s Lamp from Equipro The Wood’s lamp from Equipro is used for skin examination. The light of this lamp can detect bacterial and skin infections or even skin disorders.

This tool will help you analyze the affected area so you can find the right treatment for your patient’s skin.

3

RevealU Face & Body Gold RevealU Face & Body Gold gel moisturizer revitalizes the look and feel of your skin. This ultra luxurious gel formula features 24k gold believed to provide powerful rejuvenating and detoxifying effects.

revealuskincare.com

equipro-bty.com 877.324.2226

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The

Anatomy of a

Perfect Profile

Improve your Instagram appearance with these quick tips!

by Mika Diaz

More than 80 percent of Instagram users follow a business account, which means you should be making yours a big priority. From an identifiable username (or Instagram handle) to a recognizable logo‌ image (Aesthetic) in this business is everything! Now, let’s discuss the importance of having an aesthetically pleasing Instagram page.

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business The Anatomy of a Perfect Profile and easy for you to get. The easiest way to gain more is by letting your followers know how to share the content with you and that they will be reposted on your page. Most people love to see themselves on business pages, it makes them feel somewhat famous. While #reposting user generated images is important, it is always recommended to keep the same vibe or aesthetic on your page. Always make sure those images and videos your followers are posting go with your page. This is why scheduling ahead of time is the best practice when it comes to social media.

Scheduling…

The first thing someone sees when they open your page is your profile picture.

Displayed prominently on the top lefthand corner of your Instagram, this image should be easily recognizable and on brand. Hint: When uploading your profile picture make sure it is a square centered with enough space your image and/or logo is not cropped! And in this day in age there is just about an app for anything. When in doubt, use the trusty tool of the century… and dare we say, Google it!

Don’t be afraid to alter your image and go along with seasonal themes.

For example, during Breast Cancer Awareness month opt for a pink background in your profile pic! Like your picture, your profiles Bio is always very important! With a max of 150 characters, you need to tell Instagram users what you’re all about and a reason to follow you. Add some personality to your 30

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bio and don’t forget some action; like hashtags and trackable links. Branded hashtags are a must! You can also include messages like “Tag #______ to be featured” and score some user generated content.

Clickable URLS are not allowed on Instagram, expect the website field, which is why trackable links are so important. When posting on your feed or stories, you can post the commonly used hashtag #linkinbio and redirect your audience to click on that link in your bio. Be sure to make the link trackable, so you can then see how many users came from Instagram.

Which brings us to the next hot topic… User generated content. Transform your community and clients into your film crew. User generated content is highly recommended, as it is natural

Time to visit one of the handiest tools on that handheld device of yours… The App Store. Scheduling Instagram posts in advance can help you save tremendous amounts of time, especially if you are your own marketing team. There are so many different applications out there these days that can also help you in other ways, like keeping your profile aesthetically pleasing to the eye.

Some of these applications also have filters and other editing options. Opt for one of those kinds of apps, so you can keep everything in one place and stick to the same style of editing.

Suggest Apps for Scheduling: • Planoly • Color Story • UNUM • ScheduGram • Hootsuite (Great for other social platforms, too!)

Image selection and editing is a huge part of your Instagram profile. Like we said before, user-generated content is awesome and easy to attain but not everyone takes the best pictures. This is why one needs to be very selective and make sure their grid is always on

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business The Anatomy of a Perfect Profile

point. Think of your Instagram grid as a wall in your house.

You wouldn’t hang unpleasant paintings in your home, so you shouldn’t do it on your Instagrams business profile either.

Which is why it is called you “Business Profile”.

Organic content is great for engagement but mixing your personal life on your biz profile is a big no-no. Keep things separate, it will look better and just make more sense. The content you post should interesting and relevant. When you're picking a subject, think about your buyer persona. What would they find interesting in a photo and/or video? Don’t be shy… Talk to the camera! Take advantage of Instagram story highlights and speak to your audience.

The following are examples of subjects to post about in the Spa: • An image of a recent facial you performed on a client • Trending treatments in your Spa • Ingredient Spotlights!

• Before and After’s • Your own personal regimen • Special Promo’s

Dr. Jeff Collagen Treatment with Freeze-Dried Collagen Mask

Always remember, if you don’t have anything beautiful to post. Don’t post anything at all. The ingredients for a beautiful Instagram photo are threefold: an interesting and relevant subject, a well framed and well shot photo, and a solid editing job. An optimized Instagram profile is an active one. Being that photo quality is so important, you don't need to worry about posting multiple times a day like you do for most other social media networks. Instead, focus on creating high quality content and then posting them at the right times for your specific audience.

Timing is everything, even on social media! Your audience is more active and engaged during certain times frames during the day. They could also be online more often during certain days of the week, which is why you should familiarize yourself with the “Insights” your Instagram Business Profile has to offer. Head over to your Instagram profile page and click on the three lines on the top right-hand corner, that is where you will find the “Insights” tab. Get an overview of what kind of content your audience prefers, the activity on your page, demographics and more.

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To learn more about how to use Instagram and other great marketing tools follow the @estheticianedit on Instagram.

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Med Spa Marketing Strategies to grow your clinical esthetics practice

by Aurora Solis

Marketing, branding, promotions and media relations are extremely important for medical spas. Today, most people in your community probably do not know what special medical or spa services you offer or how beneficial each of your specialties may be for meeting their needs. Nor, do many truly understand the differences between a medical office, day spa, resort spa and a medical spa. Sure, many people have heard of massage, Botox, fillers, cellulite treatments and microcurrent, yet the vast majority of your local community may not really know the true benefits for each of your services and products. Thus, your annual marketing strategy must involve a comprehensive plan to educate the local community.

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business Med Spa Marketing

Annual Medical Spa Marketing Calendars: Like any spa, you must be prepared to successfully market each of your diverse aesthetic, massage, skin rejuvenation, laser therapies, anti-aging and medical treatments throughout the calendar, by paying attention to seasons and the holidays. Be ready to create a strategic calendar plan to help your business grow through an investment into advertising, promotions and PR programs.

Sit down with your staff and vendors as well as with your professional medical and beauty supply distributors, so you can effectively map out your marketing plans for the next year.

Seasonal MedSpa Marketing Campaigns: Whether you are a pure medical spa, an essential part of a cosmetic surgery practice or a day spa with an affiliated medical team; you really must try to take advantage of each season. While most aesthetic, massage, hair loss / hair 36

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replacement, medical and spa treatments are valuable all year long, there really are preferred ‘seasons’ for marketing some specialty services like hair removal, cellulite treatments, breast augmentation and spray tanning.

Create an annual marketing calendar! Whether you want to have new promotions every month, every two months, quarterly or seasonally, you will need to design a strategic calendar plan. Every service and product should be promoted at least twice per year.

This calendar will need to become a way for you to create at least one to two promotions for each of your strongest and weakest medical spa service categories per year. If you have any signature facial treatments, fillers, microcurrent, microdermabrasion, massage therapies or any other special service that is critically important to you, then plan to promote it at least three times per year. Your annual marketing calendar will require you to include your assigned marketing budgets for each

promotion as well as to note if you will be doing any special advertisements, special events, printed materials and point-of-purchase merchandising.

Promotional Strategies: Remember that having a special promotion does NOT mean that you need to offer a discount. You can always promote your medical spa services, professional products and special beautycare therapies at full price. You can certainly offer special incentives, membership programs, discounts and series service treatment packages to your clients and patients.

Gift Certificate Marketing: Medical spas can promote gift cards just like any regular salon, spa or day spa! Gift cards / certificates should be creatively promoted with an exciting new twist every season. Medical spa gift card and certificate sales should become one of your most important marketing calendar strategies since a

business Med Spa Marketing

Design a strategic calendar plan... strong percentage of recipients will be newly referred first-time clients, from your loyal regulars. Use holidays like Valentine’s Day, Mother’s Day, Father’s Day and the year-end holidays to promote your medical spa gift cards.

Seasonal Advertising & Marketing Media Strategies: Set aside this projected advertising budget, so you can creatively ‘invest’

in building your brand and while promoting each targeted service category through regional magazines, direct mail, email blasts, Internet / social media and TV advertising. Some of your seasonal spa marketing campaigns can be promoted with direct mail postcards, cooperative / marriage mail services, regional magazines, telephone calls, email blasts, social media, media relations campaigns or special event marketing.

Contact each of your targeted local media resources. Ask them for their annual editorial and promotional calendars, to see how you can integrate your annual marketing plans with theirs.

Create a special budget for each seasonal marketing and promotions period. While monthly email blasts do not really cost much, you may want to purchase a few full-color regional magazine advertisements with at least four direct mail magazine campaigns per

year. If your local and regional magazines have a ‘Best Of’ section for doctors, spas, medical spas, then you really should consider advertising in these issues! Whether or not your medical spa is editorially honored, it will also be great afterwards to create advertising reprints to share that your medical spa was featured in that ‘Best Of’ issue.

Email & Direct Mail: Create promotional opportunities to collect email addresses from each new client right away from their first visit to your medspa. Plan to create a series of medical spa newsletters and promotional email blasts to promote everything on your annual marketing calendar. Just try not to overdo it. We suggest no more than 1 to 2 email blasts per month. Today, it is important to consider going back to colorful snail mail with visually exciting presentations now and then. You should plan to share

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business Med Spa Marketing

makeovers, special events and seasonal promotions with solo and cooperative direct mail. Keep your website updates with each of your special services and promotions.

MedSpa Events: Open House events are great for medical spas. Make each event fun and educational while preparing to use PowerPoint presentations, live hands-on demonstrations, guest speakers, door prizes and refreshments. You should try to focus on specific treatment therapies for each event like ‘Anti-Aging & Skin Rejuvenation’, ‘Microcurrent & Microdermabrasion’ or ‘Botox & Fillers’, while creating a series of about 4 open house sessions per year.

Community & Charity Involvement: It is a great idea to get out of your medspa into the community to network with women’s groups, the chamber of commerce, business groups and Health & Wellness Fairs. Plan at least one charity event per year to help support a special cause like Parkinson’s Disease, Breast Cancer, Leukemia or something more localized.

Seasonal Media & PR Campaigns: Make sure that you carefully review your local media’s annual editorial calendars.

Plan your seasonal medical spa service treatment promotions to match what they will feature in the local newspapers and regional magazines. Plan to create press releases with professional high resolution service and makeover photographs as well as cover pitch letters.

Work to professionally inspire the local media to work with you each season, as you promote your newest medspa services, therapies, skincare trends, gifts of beauty, new laser hair removal alternatives, cosmetic fillers or anything else that you want to promote.

Just remember that you must present your seasonal PR campaigns in a noncommercial manner while attempting to 38

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educate the local community on medical spa services and products. You must also do so at least 3 to 4 months in advance, as most major media works that far in advance.

set aside at least $8000 to $10,000 for every $100,000 you plan to attain. Set challenging, yet realistic goals.

MedSpa Marketing Budgets:

Hire local graphic designers, publicists and social media gurus and/or hire nationally respected resources that understand the various medical spa service therapies and protocols. With competitive full-service salons and day spas in most every nearby shopping center today, you must aggressively team up with the nest resources available to set your medspa ahead of the local competition with a comprehensive marketing strategy.

Set up an annual marketing, advertising and PR ‘Budget’. This should be at least 5 to 8% of your projected total annual sales volume for an average marketing program. If you are a new medical spa or plan to take an aggressive strategy, set aside about 8% to 10%.

In other words; set aside at least $5000 to $8000 in your advertising, marketing and PR fund for every $100,000 you plan to create in total sales. If you have the ability to be more aggressive,

Use External Marketing & PR Resources:

Business

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esty2esty

ON INSTAGRAM

See what the @estheticianedit duo has been up to this month!

Welcome to 2020! We are so excited to kick off this year riding the tail winds of an incredible 2019.

We've learned so much from our followers about what content you love most, and we can't wait to bring you more surprises along

• Throwback to our visit with Miami's

skin analysis queen, Skin by Tatum!

• Did Mika pass the skin age test? Find out on our Instagram! @estheticianedit

the way as we gear up for our round of 2020 ICES shows! You are going to LOVE this year's lineup of speakers, celebrity estheticians and skin care influencers taking the stage coming up in Philadelphia on March 29th and 30th! We can't wait to see you there! Happy New Year to all of our #estybesties!

Are you a #girlboss esthetician? Esthetician Edit is a community just for you! Connect with the latest generation of skin care powerhouses by following our #esty2esty chronicles! Every month, we sit down with estheticians who are making a name for themselves! Message @estheticianedit

• Recognize these two BFFs? You might see them on our Main Stage at ICES 2020!

• Breaking news: Your favorite esty, Joanna Vargas, will be speaking at ICES Philly and Dallas!

Follow Follow the Esthetician Edit duo as we take on this year’s ICES shows! Catch us at the Speaker Lounge for product giveaways and photo ops with our speakers!

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on Instagram to be featured!

@estheticianedit

Skin

Transformations Guide Small steps that make a big impact on your client's skin LNEonline.com

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Seethe

Transformation Tips and tricks for taking before and after photos

by Dawn Fields

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Before and after pictures are an important part of working in the beauty industry. They show off your talents as an artist, stylist, skin care expert etc. in a fun (and sometimes seemingly magical) way. But, in order for your photo to make a positive impact, there are just a few things to consider before snapping that picture and posting it online.

Read on to discover how to create the perfect before and after shot!

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Skin Transformations Guide nature to smile when having our photograph taken, but this is one time our look should remain completely relaxed and neutral. In high school, we called it “elevator face” in reference to how serious everyone looks when riding in an elevator. A neutral expression, with closed eyes and mouth, is much easier to replicate each time.

If you are capturing images of Botox or Dysport treatments, your client should take the first picture with neutral expression first, then expression lines second. It is harder to show the face completely relaxed after making expression lines.

Positioning

“Tricks” of the Trade All in the Eyes The most common before and after images we see are taken of the eye area … why is this? One reason is because the eye area is easiest to manipulate.

A simple change of humidity in the room, or application of plain glycerin to the skin will create a more visually smooth and plumped up skin texture (*see example A).

Filters and Flash As you peruse before and after photographs, take note of shadows in the images – do the befores have more shading under the neck or eye area than the afters?

One of the easiest ways to create a “visual change” in before and after photography is the use of different filters or flash settings on your camera.

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the flash setting. For example, using a polarized light source setting will accentuate fine lines, wrinkles and pore size, while using a flash setting with flat lighting will “magically smooth” those features (*see example B). Going from cross-polarized to flat-light setting will make pigmentation less visible. Other types of lighting will accentuate shadows, depending on whether the flash comes from above, below or the sides of the image. This is why it is important to document and use the same flash setting each time a picture is captured.

Facial Expression Smiling or frowning in the before picture will definitely enhance an after image taken with no expression on the face. Expression lines around the eyes and mouth, or forehead wrinkles are difficult to imitate each time in photographs. Even a faint lift of the brow or corners of the mouth can make a difference. For most of us, it is second

Keeping the same positioning during each photography session is important, as facial features can change with even slightly different poses (*see example C). If the focus is on wrinkles or facial sagging, the photo should not be taken with the client lying down, as gravity influences which way the skin moves. As well, the distance from client to camera lens should always be the same.

To help ensure that you capture the same angle each time, some imaging systems make it possible to show the original face outline under the current pose. Software packages for computer imaging systems are also able to adjust angles or colors if the before and after photo doesn’t match up correctly.

Using Makeup and Other Enhancements Changes to jewelry, hair color or style, or injections such as Botox and/or fillers can all make an after image appear more impressive. Make sure your client has a completely clean face (especially no sunscreen, for UV image accuracy) for each photo session. Try to take the photo at least 20 minutes after cleansing, as hydration from water can visibly affect pore size and wrinkling to a degree. Communicate your policy on the use of Botox or other enhancements during the study period, especially if

Skin Transformations Guide it will change the image outcome differently than just your protocol alone.

Time Between Before and After Shots As you are flipping through impressive looking pages of before and after images, note the length of time indicated from the first before photo to the after photo. Is it consistent throughout all the images, or does the length of time switch around from weeks to months or years? For example, are the photos going from an 8-week span to an 8-month span, then back to a 16-week span? It is important to distinguish the length of time.

Before & After Success Tips Photography Area If you are planning on tracking before and after progress with your clients, it is helpful to designate a specific room or space for taking before and after

photos. It is simple to start out with a good digital camera that is able to take high resolution photography.

Look for equipment that is capable of taking images with a minimum resolution of 72 dots per inch (dpi), which is appropriate for reproducible quality for internet images or slideshow presentations. Marketing brochures and other print media will need at least 300 dpi resolution. Decide if you will be taking pictures with the flash on or off, and keep the same setting throughout the series. As well, make sure the overall lighting in the room is always the same.

For example, if the space has windows with changing sunlight, be mindful of shadows and room lighting at different times of the day. A simple, light to medium blue background works best to provide contrast with skin tones. Mark a spot so patient is always in the same spot. Double check facial positioning from the before image and try to replicate as best as possible. Be sure hair is pulled off the face each time, using a neutral-colored simple headband if necessary, and remove distracting jewelry.

Computer Imaging Systems One of the most significant investments you can make for your practice is purchasing a computer imaging system with a dedicated camera booth.

This type of technology offers several choices in filters for photographs, which allow you to illustrate fine lines and wrinkles, photodamage, skin texture, vascularity, skin color clarity/evenness and certain types of skin bacteria.

Computer imaging systems make it possible for you to focus on a certain area of the face for analysis data as well. Analysis of your before and after photos can either be subjective (where you can visibly see a change) or quantitative (using actual number data, such as counting porphyrin bacteria, pigmentation spots, or number of wrinkles or pores). Some systems include software that will enable you to provide pre-programmed written recommendations for skin rejuvenation procedures along with cosmeceuticals for each individual client.

Photography Release Forms for Safety For clients who agree to let you photograph their progress, it is important that he or she has the option to allow you to use their images in your marketing pieces. There are sample photography consent forms widely available on the internet to help you with the wording.

Dawn Fields is a leading esthetics educator with over 20 years of experience as a skin care and spa leader. She enjoys educating younger generations on how to create successful skin care businesses while continuing to innovate.

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You

Can’t Do It Alone

The Importance of Home Care in Transforming Skin

by Cristina Beecham

Monthly facials are essential when trying to treat a specific condition and achieve dramatic results. From deep peels, to innovative new technologies, there are so many amazing tools that estheticians have today to make a real impact on the appearance of our clients’ skin and the way they look and feel about themselves.

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Perform an Analysis To provide the most accurate skin analysis, start with a freshly cleansed face.

Use a magnifying device such as goggles or a loupe in a well-lit area and/ or a Wood’s Lamp. Sometimes what you think is the problem may not be your client’s primary focus. Instead of pointing out flaws you might see, let your client identify her personal concerns. Cover these basic points and listen carefully to her answers:

Skin Type Ask, “After cleansing in the morning, what time of the day do you notice your face looks or feels shiny?” If she answers noon or earlier, she is likely an oily type. If the answer is about three o’clock, then she’s likely a more normal type. Dry skin types almost never notice shine. A true combination type will notice shine or oil just in the T-zone (forehead, nose, chin). Also consider pore size; oilier types have larger, more visible pores.

Personal Preferences With that being said, monthly treatments only go so far in bringing about change. An effective and customized home care regimen is absolutely essential to support the hard work you and your client are doing in the treatment room. Home care is a necessary part of skin transformations because the client adopts a daily routine with ingredients and products designed to boost and enhance the effectiveness of treatments done at the spa.

Licensed skin professionals know that combining an effective home care regimen along with a clinical treatment series ensures better success for their clients, and helps maintain results once the series is complete. So, how do you determine which home care products will work best for each client’s unique needs?

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The Consult It starts with the initial consultation and skin analysis. This is your time to educate your client and establish a teamwork approach toward meeting her skin care goals. This teamwork mind-set means that you take responsibility to do your part in-office with each procedure, while your client takes responsibility to follow your recommended home care products.

Remember that a thorough understanding of your client’s medical history can prevent negative side effects or emergency situations. Be sure your client completes a consultation form that includes her medical history, to cover all the information you must know before beginning any treatment series or home care products.

Determine current regimen and personal preferences. Sometimes, a dry skin type may prefer a foaming cleanser instead of a lotion cleanser. Or, if she is used to using strong retinols or alpha-hydroxy acid products, she may be able to tolerate a stronger treatment product.

Skin Condition This is where your expertise shines.

While it is important to ask your client what their perceive to be their skin conditions and concerns, it is your job to look closely at every inch of your client’s skin to determine what you need to treat, whether it is acne, folliculitis, eczema, rosacea, hyperpigmentation, glycation, etc.

Prescription Interference

ASAP Importance

Make sure that the recommended home care products do not interact with the medication.

What are your client’s current skin care needs? Is she preparing for a surgical procedure or finishing a prescription regimen? Select products that help strengthen and repair the skin barrier to help aid the healing process and maintain long-term results.

Remember that what worked for one client may not work for another, even if they each have similar goals.

When you consider the factors listed above, the proper home regimen combined with your expert treatments are the best way to ensure success for both you and your client.

Age Simply put, a 20-year old client will require a different regimen than a 50year old. Acne products formulated for oilier teen skin will often be too drying or irritating for mature, hormonally challenged skin.

Lifestyle Many individuals are slightly drier in the winter or oilier in the summer months.

Some products may have higher activity in humid climates due to higher moisture levels in the skin.

Ensure Compliance The more thorough you are in your consultation and skin analysis, the more

trust you are building with your client.

Ultimately, it is their trust in you and their seeing you as a true professional that will determine how well they comply with their homecare regimen.

Remember that your client is not a skin care professional, so don’t assume they know how much of each product to use, when to use it, and how to apply it.

Take baby steps in explaining your client’s new skin care regimen to the best chance a helping them make a full 360 degree skin transformation.

Good luck!

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WELLNESS

PRACTICES FORSMALL SPAS How solo estheticians can embrace wellness in their practice

by Sherrie Tennessee

Wellness has become one of the biggest trends in the Spa industry. According to the Global Wellness Institute (GWI), “Personal Care, Beauty, and Anti-Aging generated $1.083 billion globally�.

The International Spa Association (ISPA) reported over 22k spas in the US, the demand for Wellness skincare services continues to increase. With clients traveling to seek alternative Wellness services is the definition of Wellness Tourism, which was a $639 billion market in 2017, and projected to reach $919 billion by 2022 (GWI).

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organic & wellness Wellness Practices for Small Spas

The Wellness skin care options have expanded beyond the traditional facial to include the incorporation of lifestyle consultations, replacing the standard intake forms. It is not uncommon to have gem and chakra stones and holistic therapy services such as lymphatic drainage and reiki in facial services.

Relaxing breathing techniques as well as visualization practices are also being fused into sessions. In a goal to touch all of the senses, sound therapy is also being offered. The standard spa music has been replaced with guided meditation, as well as binary beats to evoke a sense of wellness during sessions according to esthetician and consultant Toshiana Baker, of SpaWorx.

The focus on Wellness has extended now to those providing services under the concept of Workplace Wellness.

GWI states “Workplace wellness was a $48 billion market in 2017, projected to grow to $66 billion in 2022.” The concept of Workplace Wellness has been put into practice at major spa 58

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brands. It is a little different for the solo esthetician, who wear the hat of owner, Director of Marketing, HR, and Sales as well as service providers all while attempting to stay current on new trends and menu offerings. It is exhausting, to say the least, and to add workplace wellness to the list can be overwhelming. Be that as it may, self-care is an essential cornerstone of Wellness and key to longevity in the industry. The lack of wellness practices can lead to a rising phenomenon called burnout.

Burnout is defined as the chronic exhaustion caused by long-term workplace stress that has not been managed successfully.

Burnout is common in the workplace with hospitality employees more susceptible, 1 in 7 employees will experience a stress-related illness, with many leaving the profession entirely, which is higher than any other industries according to a recent Hospitality Tech article. How does burnout manifest? The symptoms of burnout include feelings of depleted energy or exhaustion. As

well as the increased mental distance from one’s job, or feelings of negativity related to working life and reduced professional effectiveness.

The physical symptoms of burnout include trouble sleeping, headaches, and raised blood pressure. Burnout can also affect ones emotional state, causing anxiety and depression, which in turn can create behavioral issues.

The Harvard Business School estimates that stress-related burnout may impose a healthcare cost of $125 to $190 billion a year in the U.S. alone. Burnout is now officially recognized by WHO. The WHO announced that burnout is included in the 11th Revision of the International Classification of Diseases (ICD-11). Though WHO doesn’t consider burnout a medical condition or illness, it is a “factor influencing health status or contact with health services.”

According to a 2017 survey from the non-profit American Institute of Stress, work is the third most common cause of stress for Americans. The CDC reports that on average, Americans spend 8% more time working than they did 20 years ago, for an average of 47 hours per week. Additionally, 40% of workers say that their job is high stress, according to the CDC, and 26% feel “burned out” by their job.

With burnout becoming almost an epidemic especially among those in the hospitality industry, including service providers. What can be done to combat the effects of burnout? Research has shown taking breaks, napping, healthy eating as well as exercise can keep the toxic effects of burnout away. All of which are included in the concepts of Wellness and Mindfulness, which are the most powerful tools to reduce and even avoid burnout. Wellness defined by the World Health Organization is a state of complete physical, mental, and social well-being. It goes beyond mere freedom from disease or infirmity and emphasizes the proactive maintenance and improvement of health and well-being. While mindfulness a mental state achieved by focusing one's awareness on the present moment,

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organic & wellness Wellness Practices for Small Spas while calmly acknowledging and accepting one's feelings, thoughts, and bodily sensations.

In seeking to go beyond theory, I sought the advice of three solo estheticians to get their first-hand accounts of how they each ward off burnout with Wellness and Mindfulness practices. Amanda G. Hughes-Munson, of Skintelligence in Dallas, Texas noted taking breaks between each session to recharge and refocus to ensure consistency in services. Amanda also drinks plenty of water (2 – 3 liters daily) and has a healthy snack drawer to avoid not eating as well as sweet, processed treats. She includes yoga and exercise on a regular basis to maintain her energy and to ensure a restful night's sleep.

Amanda also focuses on gratitude at the start of each session to keep herself grounded and a in wellness and mindful mindset.

Toshiana Baker, a solo esthetician and consultant (SpaWorx.biz) schedules regular facials and massages as a part of her Wellness regimen to reconnect and to stay current on new trends. Tosh has also focused on creating a community of skin care professionals to provide

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support, encouragement, as well as knowledge, including best practices for longevity and self-care.

Ella Cressman, of Ella Cress (ellacress.com), mentioned that as an entrepreneur understanding and maximizing the ebbs and flow of the industry is essential. September and January are notoriously slow, as can be Monday and Tuesday in locations.

Instead of focusing on the clients not coming through the door, Ells suggest taking the time for self-care. In changing one's thought process, that every moment has to be filled and instead of enjoying the lull and taking the time to breathe, get a service, or just sitting down can be deeply beneficial. Ella also practices self-care in her ability to delegate, with a part-time receptionist to handle scheduling appointments as well as social media posts. It

is an investment that pays three-fold in the peace of mind to know the tasks are getting done and there is time for more self-care.

Ella also notes, 12-hour days, 7 days a week don’t lead to success but instead burnout. She suggests picking one day to start late and another day to end early. Plus scheduling a personal day to run errands, complete to-do list, and just be creative as an entrepreneur. All of which lead to being able to refill your vessel and better serve your clients.

Our role of service providers has transitioned over the past two decades from day makers to life enhancers. Solo estheticians will be unable to sustain longevity in the industry unless they start to take the time to disconnect and recharge.

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LASH AND BROW TINTING Step by step for bold and beautiful results

by Maria Camille Arias

Eyelash and eyebrow tinting is a fast, easy and lucrative service you can offer to clients with very minimal cost and preparation. You can significantly increase your service tickets while providing added value to clients with these types of add-on treatments. Lash and brow tinting is one of the most popular and profitable services you can offer in your salon and spa business.

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image Lash and Brow Tinting

Always consult with your client on their desired lash and brow color.

the brows. However, good quality tint never fades. The tint should last about 15 to 30 days as lashes and brows naturally shed and start a new growth cycle.

Training & Preparation: Lash and

brow tinting is a very easy service to learn and promote. Learning this new service should be a team effort. Before you begin your lash tinting services, make sure that your technicians are confident. Give your team ample time to practice on each other, which is the best way to learn. Create time in the schedule just for practice and give them a space to work on each other several times before they see clients. This is especially true if you are promoting lash extensions in conjunction with tinting.

It will allow them to build up their confidence and their speed. When you first perform the service you will likely be slow, shaky, and a bit nervous working so close to the eye area. But after doing it a few times you will quickly build up speed and precision!

Common Challenges: The most

common mistake of new users is not fully reading the product directions and following them. While lash and brow tints are safe to use, they will still need to be applied correctly. Misuse could injure clients and damage your 64

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reputation! One of the most common mistakes is that clients are being laid down flat for the tinting application. It is very important to incline the client, so that the tint does not get into the eye. They can either be sitting straight up in a salon chair or tilted back no further than a shampoo bowl would allow.

The most common lash and brow tinting challenge is simply misjudging the tinting time. You can always reapply the tint that you’ve already mixed for continued darkening but you cannot lighten if you allow it to develop for too long! Start checking and removing the tint sooner rather than later, especially for your fair skin clients. If the results are not as dark as desired, simply reapply, checking the color every 60 seconds. To avoid tinting the skin under the brows, which can create a temporary darker color, apply the tint gently to the surface of the hairs. Do this without applying pressure right down to the skin, coating the brows rather than saturating. If you do end up dying too dark, the skin underneath the brows can be gently exfoliated, which may help correct the appearance of

Before You Begin: Always consult

with your client on their desired lash and brow color before you begin preparation. Remember that the color of the mixture is not the color that the hair will be, once it is tinted. To get an idea of the final color, leave a wooden applicator in the mixture for the desired time.

Always do a patch test on clients to determine if there is any sensitivity to the product, as certain individuals may have skin irritations or allergic reactions.

Using soap and water, cleanse a small area of the skin behind the ear or on the inner surface of the forearm. Mix the color and developer according to preparation instructions and apply the tint to the area you have prepared for the patch test. Allow to dry. Advise clients to leave the color on the skin for 24 hours and then remove with soap and water. If no irritation or inflammation is apparent, it is usually assumed that no hypersensitivity to the dye exists.

If lash and brow tinting are being included in a facial treatment protocol, they should be done at the beginning of the service. If tint gets onto skin, it can be easily removed. It will also

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image Lash and Brow Tinting

be more soothing to have the tinting done first, so clients can relax afterward during their facial. For lash extension services, the facial protocol would be performed first with the extensions applied afterward, as they will need time to dry completely.

Tinting Procedure: The client should

be sitting upright in a chair or on a facial table with head slightly tilted back. Do NOT apply with head or body in a fully reclined position. Cleanse eyelashes and eyebrows thoroughly. Lashes and brows should be free of oil and makeup. Instruct the client to look up; apply petroleum jelly or an eye cream under the lower eyelid. Place protection pad under the lower lid, which will prevent the tint from staining the skin. You may also opt to use self-adhering under eye gel pads, which offer additional antiaging properties and do not require the use of eye cream or petroleum jelly to hold the eye pads in place. Using a tint

brush, apply a non-drip cream tint to lower lashes first on both eyes. Make sure the tint covers lashes from base to tip as well as in the corner lashes of the eyes. When lower lashes are completed, instruct the client to close their eyes until the applications and removal process is completed. Apply cream tint to upper lashes from base to tip.

Again, make sure the corner lashes are covered.

If tint accidently gets into the eyes, take client to the spa’s eyewash station and flush their eyes with plain water immediately. If you do not have an eyewash station, flush the eye with saline solution or warm water and pat dry. If no irritation occurs, you may reapply the tint immediately. When applying to eyebrows, make sure eyebrow hair is completely covered. If any tint gets on the face, remove it as soon as possible with warm soap and water. Do not use the tint spot cleanser on the face.

Developing Time: Developing time

will differ depending on temperature fluctuation, on the texture and coarseness of the client’s hair, and its original color. Although the normal time for developing is 10 minutes for lashes and three minutes for brows, these times may produce results darker than expected. If you are working with middle brown, brown, or graphite, it is recommended that you allow eyelashes to develop for three minutes and eyebrows to develop for one and one half minutes, then cleanse and check the color.

If the eyelashes or eyebrows are not dark enough, reapply and allow them to process again until the desired color is achieved. Check the color frequently.

You can always reapply to go darker.

However, if they become too dark, you will be unable to lighten them. The color will have to wear off over time.

Remove the tint from the eyebrows by gently massaging a damp cotton ball or cotton round back and forth over the eyebrows until no dye remains. Remove protection pads from under eye area.

With eyes closed, use a dampened cotton ball with warm water to remove product until no residue is visible. Hold tissue near eye area to capture any excess water. Provide a finishing touch by applying an eye cream around the eyes. If eyebrows have been tinted, apply eyebrow gel to finish them. Give your client a mirror so they can see their fabulous new look! The client can wash their face, apply makeup and resume all activities immediately.

Grow your business with new add-on lash and brow services. Get started now with this lucrative new service to increase revenue, create a buzz, and give clients great lashes and brows!

Maria Camille Arias is a Miami based makeup artist who has had the joy of working with brands like Morphe and YSL throughout her career.

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2020

BROW TRENDS

by Pamela Jeschonek

Brows have played a major role in fashion and beauty trends over the last several years. From ultra thin 90s brows to more recent very defined, very dark and very bold brows, these facial frame shapers can range from barely there to bold and beautiful. Just like fashion trends, brow trends shift. Let’s take a look at the coming year’s brow trends for 2020.

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image 2020 Brow Trends

OVERALL SHIFT It’s clear that the fashionable brow is shifting from dark and bold to a softer, less overly defined look. How will the current brown trend transform over the year?

It may start to drift away from the heavy look of microblading and become more transparent. “We have had the dark, highly emphasized brow for several years, but now we are starting to see more skin show through the brow hairs. Brushing the brows up, above the natural line, also allows more skin to show through. You can see this highlighted with the soap brow trend. You should be seeing this look spill over into 2020. But not everyone’s brows are naturally long enough to achieve this feathery, brushed up look. And many older women feel it looks a bit too messy.” Jeschonek tells us.

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You may have seen “brow lamination” popping up on your Instagram feed.

This trending treatment affirms that fluffy, brushed up brows are definitely taking center stage this year.

SMALL CHANGES FOR BIG IMPACT One trend that has kept its strength over the past few years is the very full brow. Although brows will still be full, Jeschonek feels that brows may slim down just a bit. “A full brow equals youth, but starting in 2020 I have a feeling we may be headed for a slightly slimmer brow over the next few years.

We won’t be diving back into the super slim brow of the 90’s, but brows may no longer be ultra-full.”

Instead of over-lining and overdrawing your clients’ brows after a wax, encourage them to start embracing their natural density. It’s so on trend!

TEXTURE TAKEOVER Another thing to take note of is texture. “Brows have been a bit fluffy as of late, which goes hand in hand with the brushed up brow trend. Adding texture and a wispy quality to the hairs with gels and soap should also continue to be on point.” Jeschonek notes. “Once again, with texture, you are seeing more skin breaking through. So a dark, heavy brow will be less desirable.”

A darker brow makes it more difficult to see hair texture. Encourage clients who regularly tint their brows to a deeper shade to embrace their natural huge and opt for a more undone, textured look.

HELLO HIGHLIGHT You will also see highlighting of the brow hairs with gel or gloss. "Using a brow gel that adds gloss and sheen

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image 2020 Brow Trends

to the hairs, so light is reflected, will be big in 2020." Opaque, shaded-in brows are being replaced with more see-through glossy face framers.

COLOR CODE

January2020

2. Skin showing through the brow hairs 3. Texture added using brow gels

Just like

4. Adding light reflecting gel

fashion

5. Not quite as ultra-full

trends, brow

and soap

And what about brow color for 2020?

“Brows could begin to be a little less matchy-matchy with your hair color.

In fact, using a powder or pencil that is lighter than your brows may be the next trend. Once again this ties back into the fluffier, more transparent brow.”

So to wrap it up, according to Pamela Jeschonek, Founder of EyebrowMBA here is what to watch for in 2020 Brow Trends:

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to the hairs

6. Brow color may be lighter than hair color

What are your 2020 brow trend predictions? Share them on social and don’t forget to tag @LNEonline for a feature!

trends shift.

Image

1

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Le Mieux Eye & Lip Cream Peptide-infused eye and lip treatment provides the ultimate in moisture for silky, smooth skin around the eyes and lips.

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Code of Harmony 40 Winks Firming Eye Serum Pack your eye-bags because 40 Winks Eye Serum is a vacay in a bottle. Dab on a drop of this lightweight phyto-nutrient rich serum, loaded with botanical extracts, peptides, and caffeine to visibly de-puff, brighten, fortify, condition and strengthen the delicate skin around the eyes.

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Sorella Apothecary Avocado Oil Lip Hydrator Perfect your pout with plumping avocado oils and anti-aging polypeptides. A reduction in fine lines plus all-day hydration means your lips stay soft, voluminous and everyday glamorous.

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Page Number

33................. Advanced Esthetics / Adonyss........................................................................................... advance-esthetic.us 76................. Altair Instruments..............................................................................................................altairinstruments.com 5................... Celluma......................................................................................................................................biophotas.com 67................. Dermaware...............................................................................................................................dermaware.com 32.................Dr. Jeff / Beaute Attica, Inc................................................................................................................dr-jeff.com 2,3................ Eminence Organic Skin Care.........................................................................................eminenceorganics.com 75................. Equipro USA............................................................................................................................ equipro-bty.com 65................. Grande Cosmetics...............................................................................................................grandelashmd.com 37................. Hale Cosmeceuticals................................................................................................... halecosmeceuticals.com 31................. Le Mieux - Bielle Cosmetics............................................................................................. biellecosmetics.com 16, 17........... Int’l Congress of Esthetics and Spa: Philadelphia............................................Philadelphia.skincareshows.com 54, 55........... Int’l Congress of Esthetics and Spa: Dallas................................................................Dallas.skincareshows.com 53................. Rapidlash/Rocasuba.................................................................................................................... rapidlash.com 71................. Rejuvi Laboratory.......................................................................................................................... rejuvilab.com 59................. Repêchage.................................................................................................................................repechage.com 25................. Sorella............................................................................................................................. sorellaapothecary.com 7................... Sothys...............................................................................................................................................sothys.com 9................... Vitelle Labs.................................................................................................................................. vitellelab.com

*Les Nouvelles Esthétiques & Spa/American Edition has all publishing rights reserved. Reproduction in part or in whole without written permission by the publisher is prohibited. *Les Nouvelles Esthétiques & Spa/American Edition is protected through Trademark registration in the United States and in foreign countries where Les Nouvelles Esthétiques & Spa/American Edition circulates. The publishers cannot accept responsibility for unsolicited manuscripts. Articles appearing in this journal may not previously have been published elsewhere either inside or outside the United States of America. Exceptions to this rule will be made only by agreement in writing between the author and the editors. The editors reserve the right to edit letters and other submitted materials or omit letters that are considered outside the laws of libel, slander and good taste. Claims and other statements by written and/or advertisement do not necessarily reflect the opinions of the Publisher/Editor of Les Nouvelles Esthétiques & Spa. Les Nouvelles Esthétiques & Spa’s Publisher/Editor assume no responsibility for any and all claims. Publisher is not responsible for any mailing delays beyond our control. *Direct all advertising rate inquiries to: Les Nouvelles Esthétiques & Spa/American Edition, Advertising Department, 3929 Ponce De Leon Blvd., Coral Gables, Florida 33134.

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