spa|growing your career path
Advice for up-and-comers: Get out of your office and spend time with your team and guests. Knowing what is going on in the operation is paramount to your success and the evolution of the business. Take time to be inspired regularly. I have received some of my best inspiration by obDICKINSON serving other industries. Travel to foreign destinations. Observe how they serve and nurture. What excites them? Travel takes us into a different environment, which allows us to be more creative.
Amanda Anderson Career path: Front desk personnel; assistant spa director; spa director; educator. Current position: Director of products and services for Red Door Spas. Accolades: Licensed massage therapist, certified Ayurvedic practitioner. Biggest learning curve: Finding a balance between making the
ANDERSON
therapist comfortable and designing treatments that sell at a price that makes corporate happy. That combination translates into guest satisfaction. Advice for up-and-comers: Know your competitive set. Study pricing and treatments in your region to keep track of how things are trending. Don’t be afraid of the numbers. Embrace your analytical side, as spreadsheets will be part of your life. Network and ask for help. We are a tight-knit industry! n
Nancy Griffin has been committed to spa education and marketing for 20 years, starting with earning a master’s degree in hospitality and management from Cornell University. She later founded SpaTrade, SpaExec and Contento Marketing Group, and recently launched Bloom™, Effective Training Solutions for Spas and Salons. Griffin is an advisory board member of University of California, Irvine’s spa and hospitality management program, and a board member of the Advanced Spa Therapies Education Certification Council.
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Les Nouvelles Esthétiques & Spa • October 2012