Natureathome brandbook

brand book 1

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INTRODUCTION This b ra nd b ook conta ins a ll a spects of t he b ra nd ‘ Na tu re a t Home’ . I nside, you will find a n expla na tion of the b ra nd stra teg y, identity, positioning, the u se of logo a nd colou rs. This docu ment is the fou nda tion b enea th a ll commu nica tion a nd is the b lu eprint for desig n.

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INDEX analysis

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co m m u n i c a t i o n

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co r p o r a t e i d e n t i t y

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A N A LY S I S T h e a n a l y si s d ef i n e s t h e co re e le me nt s of t h e b ra n d N a t ure a t H o m e. S ome of t he el e m e n t s a re n a t ura l c h a ra c t e r i s t i c s , em b e d d e d i n t h e co m p a n y. Ot he rs are developed and created by strategic choices.

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VISION

MISSION

There is nothing like the beauty of nature.

Nat ure at H ome c re at e s s us t ai nable home

Na tu re a t Home strives to g ive every

Inspired by nature, we create the most

d e corat i ons f rom nat ure. T he raw mat eria ls

link in the cha in a fa ir price a nd working

wonderful things. It relaxes the mind.

f rom t re e s , p lant s , s he lls or w as t e p rodu cts

circumstances. We prefer to work with

Because nature creates an atmosphere that

are combi ne d i nt o wond e r f ul, p rac t i c a l

manufactures from second and third world

no artifical material can offer, natural

w all p ane ls . We us e wood , bar k , coconu t,

cou ntries to prov ide them a b etter fu tu re.

materials are the perfect choice to design

s e a s he lls and moss t o c re at e a uni q ue a nd

Na tu re a t Home likes to inspire a rchitects

extraordinary interiors that awaken the

d i ve rs e colle c t i on.

a nd desig ners to u se na tu ra l ma teria ls in

senses.

desig ning offices a nd liv ing spa ces.

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BRA ND VA LU E S

TARGET AUDIE N CE

T h e bran d v a l ue s a re t h e D N A of t h e brand i d e nt i t y.

The target audience consists of five groups and is divided

T h ey are b a se d o n t h e v i si o n a n d mi ss i on of t he brand :

i n a p r i mar y and s e conda ry a u dience:

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c rafts m a n sh i p

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c reat i ve

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h armo n y

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pu re

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ti ti l l ati n g

U NI QUE SE L L IN G P RO P OSI TI ON Un i q u e s e l l i n g p ro p o si t i o n (U S P ) d i s t i ngui s he s Nat u re at H o m e f ro m t h e co m p e t i t i on:

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P RIM ARY

SECONDARY

1 comme rc i a l: re ta il

4 p ress

li fe s t y le s t ore s

news pa pers

home d e corat ors

interior decorating

i nt e r i or s p e c i ali s ts

ma g a z ines

gard e n/f ur ni t ure centres

tv -shows

p rod uc t vi ew i ng spot

inspira tiona l websites and blogs

2 comme rc i a l: pre scrib ers arc hi t e c t s

5 consum ers

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unique materials

i nt e r i or d e s i gne rs

(create dem and)

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u n i q u e sh a p e s

s t y li s t s

dinkies 30-49 yo

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n at u ral m a t e r i a l s

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co rpo ra t e so c i a l re sp o n si b i l i t y

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3D, t ext ure d

fa milies 30-49 yo 3 comme rc i a l: pro cessors d e corat ors & contra ctors

seniors 50+ lifestyle cu ra tors

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BRA ND B A SIC S M O D E L

FedEx

Virgin

Unilever

Ahold

Red Bull

A co m pan y c a n h ave a b ro a d b ra n d p or t foli o w i t h d i f fe re nt brands. Other companies use just one brand for all their activities.

The Brand Basic Model shows five strategic ways to organise the

corporate brand

bran d po r t fo l i o.

product brand

monolithic brand

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semi-monolithic brand

endorsed brand

multibranded brand

singlebranded brand

Nat u re at H o m e h a s a v a r i e t y of p rod uc t s . T he goal i s t o c re at e one strong brand for these products. That is why Nature at Home c h o o s es a m o n o l i t h i c b ra n d b a si c st rat egy w hi c h p rovi d e s t he o ppo rt u ni t y t o a d d p ro d uc t s t o t h e brand .

Ben ef i t s of a m on ol it h ic s tra teg y

BRAND N AME S T R AT E GY T he re i s only one b ra nd na me: Na tu re a t Home.

P rod uc t s and produ ct fa milies have their own distinctive na me.

A fam i ly nam e rep resents the following elements:

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eco n o m y of sc a l e

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s yn erg y

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eas i l y re cogn i sa b l e d ue t o un i fo rmi t y

A new pro duct name contains the following elements:

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s tro n g t ra d i n g p o si t i o n

material + type/colour/shape/finish/‌ + place of origin

a unique destination in the world + atmosphere products + products

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ARC H ETYP E

EXP LO R ER

Th e arc h etype d e t e r m i n e s t h e c h a ra c t e r of t he brand i n re lat i on t o the

i nf lue nce d by c rea tors a nd ma g icia ns. The Explorer is a n independent

Exp lore r i s t he archetype tha t fits the profile of Na tu re a t Home, s oloi s t i n ne e d of a u tonomy a nd freedom to explore a nd discover.

target audience. It is the core of the brand identity that incorporates th e bran d v al u e s.

Be c aus e t he re i s more to life tha n he ha s experienced u p to now. A

vrijheid

brand w i t h Exp lorer a s a rchetype shows tha t exploring is mostly a sta te of mind. It gives the consumer the opportunity to broaden their horizons and c halle nge s them to rema in inqu isitive.

The ben ef i t s of a n a rc h e t y p e a re : n

t h e mo s t pri m a l fo r m of a n i d e n t i t y

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u n i vers al

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ti m el ess

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i n s pi rati o n al

K nown explo rer b rands: ego

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au t h en t i c

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mo ti v ates an d e n co ura ge s b uye rs

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recog n i s abl e a n d e a si l y un d e rst o o d

sociaal

Grolsch

Lone ly P lane t

Na tiona l Geog ra phic

Land rove r

NATURE AT HO ME AS E XPLO R E R structuur

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T he Nor t h Face

Nat ure at H ome b ring s ma teria ls from a ll over the world to you r home

Choosing an archetype creates the possibility for consumers and clients

or of f i ce. It gi ves you the opportu nity to have a piece of Asia n a nd

to bu i l d a pu rp o sef ul a n d e m o t i o n a l re l a t i ons hi p w i t h t he brand . It i s

Europ e an nat ure in you r liv ing room, b edroom a nd ha llwa y. Na tu re a t

im po rtan t th at t h e a rc h e t y p e p rov i d e s d i s t i nc t i on of comp e t i t ors and i s

H ome w hi s he s to inspire desig ners by crea ting a n a tmosphere from

re l evan t to th e t a rge t a ud i e n ce. Th e d i a gram i s a c le ar examp le of how

uni q ue p lace s on ea rth. By doing so, they a lso hig hlig ht the orig in a nd

a rc h et ypes go t oge t h e r w i t h c a r b ra n d s.

bac kground s t ories of their produ cts.

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P ROTOT Y P IN G

POSI TI ON IN G T HE B R AN D

T h e bra n d i d e n t i t y (i n c l ud i n g t he arc he t y p e ) i s d eve lop e d

Pos i t i oni ng t he b ra nd crea tes a dimension tha t b ring s mea n-

i n t o a co r p o ra t e i d e n t i t y : t h e p rot ot y p e. T he p rot ot y p e

i ng t o t he cor pora te identity. I t ca lls for a preferred position

en co m p a sse s t h e t o n e of vo i ce, t he us e of colour, i mage s

i n t he mi nd and a ppea ls to the emotions of the consu mer.

an d o t h e r b ui l d i n g b l o c k s t o c reat e a cons i s t e nt s t y le of Po si t i o ni ng o n values

co m m un i c a t i o n .

Value s are li fe 's 'hidden' motiv a tions. They inclu de ha ppifase 1 Determine a relevant archetype (meaning)

fase 2 Determine a permanent corporate identity (blueprint)

fase 3 Keeping the identity dynamic (ongoing vitalizing)

- website

ne ss , f re e d om a nd secu rity. A b ra nd ca n connect to these

- blog

value s i n t he da ily rea lity of the consu mer a nd the u se of

- newsletters

t he p rod uc t .

- posters

archetype - brand values - USPs - DNA factors

abstract timeless

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prototype - Tone of voice - Colour - Logo - DNA factors

dynamic prototype - Online - Print designs - Media - DNA factors

- brochures

T he po si t i o ni ng of Nature at Home

- ďŹ lm

The central theme in positioning Nature at Home is ‘harmony’.

- social media - displays

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Bac k t o nat u re

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A p le as ant life for consu mer, reta iler a nd ma nu fa ctu rer

- samples tangible and relevant

(s oc i al) n

Cont e mp orary desig n a nd cra ftsma nship

BRA ND AT T IT U D E I n th e s c h eme of b ra n d a t t i t ud e, b ra n d s are d i vi d e d i n four g ro u ps : i n fo rm a t i o n a l b ra n d , c l ust e r b ra nd s , p rod uc t brand s an d m yth i c al b ra n d s.

M YT HI C A L BRAN D By beco mi n g a b ra n d , N a t ure a t H o m e a dd s exp re ss i on and feel i n g to th e co m p a n y. I t t e l l s a st o r y. T hat i s w hy Nat ure at H o me i s de sc r i b e d a s m y t h i c a l b ra n d . It i s exp re ss i ve and i nvo lved i n th e we l l - b e i n g of t h e co n sum e r, d e s i gne r, re t ai le r an d m an u fac ture r.

M yt h i c al bran d s a re m o st l y i n t e n d e d fo r p rod uc t s li ke c ars , h i g h -en d fas h i o n , l ux ur y h o l i d a y s a n d jewe lle r y. De s i gn and h i g h perfo rma n ce a re c r i t i c a l fa c t o rs fo r t he s e brand s .

REC AP heavily involved

Nature at Home represents craftsmanship, creativity, functional

informational brands

mythical brands

cluster brands

product brands

expressive

har mo ny, pu rity a nd it likes stirring u p the senses.

T he archetype tha t fits the compa ny is Explorer.

Nat ure a t Home is a monolithica lly b ra nd with one

limited involvement

brand na me a nd identity for a ll their a ctiv ities.

T he bra nd is positioned on v a lu es.

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CO M M U N I C AT I O N T he e s t abli s he d brand i d e nt i ty is developed into a style a nd desig n for a ll communi c at i ons . T hi s i s all ab ou t tone of voice, la ng u a ge, messa ge, mea ns and cor p orat e i d e nt i t y.

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TONE OF VOICE P E R S ONA L

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Do 's

Don' ts

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pres en t ten s e

+ we lcome at Nat ure at H ome

- we wou ld like to welcome you a t Na tu re a t Home

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fri en dl y

+ q ue s t i ons ? we are hap py t o he lp

- if there a re a ny qu estions, we a re a t you r serv ice

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pu ri t y

+ we use real mussel shells from Zeeland

- the shells a re b onded with polyepoxide

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t i ti l l ati n g

+ you c an fe e l t he s t r uc t ure

- the tiles have a textu red su rfa ce

EXP LO RER n

i nq ui s i t i ve

+ t he f i nest rou g h b a rk comes from the pine tree

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broad e n

+ w i ld r i vers flow throu g h the Ou la nka forest a long side

t he hor i zons n

exp lor i ng

s t e e p c liffs + re al coconu t g ives you r hou se a n org a nic a tmosphere

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LOG O U S E - D O ' S

1

Th e Nat u re at H om e l ogo c a n b e u s e d in a:



1 "L an ds cape" ra t io (p reffe re d u s e )

 ( A)

T h i s l ogo ma y b e use d st a r t i n g f ro m a w i d t h

( B)

of 40mm / 200 px o r b i gge r ( p r i n t e d m ed i a/ o n l i n e med i a ) 2 Squ are rat i o





W h en av ai l ab l e sp a ce fo r t h e l ogo i s smalle r

( C)

th en a w i d th of 4 0 m m /2 0 0 px , t h e sq ua re

( D)

vers i o n of t h e l ogo i s use d .



 (E)

D epen den t o n th e m e d iu m u s e d , d iffe re nt

(F)

ve rs i o n s of t h e l ogo a re av a il a b l e n

fu l l co l o r o n a w h i t e /l i gh t b a c kgro un d (A)

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fu l l co l o r o n a d a r k /p i c t ure b a c kgro un d (B)

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g rays c al e o n a w h i t e /l i gh t b a c kgro un d (C)

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g rays c al e o n a d a r k /p i c t ure b a c kgro un d (D)

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bi tm ap o n a w h i t e /l i gh t b a c kgro un d (E)

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bi tm ap o n a d a r k /p i c t ure b a c kgro un d (F)

2



 ( A)



( C)

 (B)

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 (E)

 ( D)

(F)

LO GO US E - D O N T 'S Don' t use the Nature at Home logo like this: n

with different colors other then the colors specified in this b ra nd ma nu a l (see pa ges 20-21)

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distorted, su ch a s skewed, sca led non proportiona lly or rota ted

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never ma ke a ny a dditions to the logo

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







 21

B A S I C CO LO U R S US E D I N T HE LO G O

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SPOT COLOURS (ATMOSP HERE & COLLEC TI ON S )

Corporate green

Bark brown

Moss green

PANTONE 381 / RAL 1016 C=29 M=0 Y=96 K=0 R=201 G=221 B=3 #C9DD03

PANTONE 469 / RAL 8025 C=21 M=53 Y=89 K=42 R=123 G=96 B=75 #7B604B

PANTONE 7554 / RAL 7013 C=30 M=35 Y=50 K=70 R=77 G=68 B=54 #4D4436

Corporate brown

Desert red

Pine green

PANTONE 4625 / RAL 8017 C=30 M=72 Y=74 K=75 R=74 G=37 B=22 #4A2516

PANTONE 1675 / RAL 3022 C=8 M=61 Y=95 K=17 R=171 G=97 B=74 #AB614A

PANTONE 5545 / RAL 6000 C=62 M=19 Y=43 K=49 R=73 G=108 B=96 #496C60

Sand brown

Fern green

PANTONE 4725 / RAL 3012 C=13 M=47 Y=43 K=36 R=171 G=136 B=118 #AB8876

PANTONE 7490 / RAL 6018 C=58 M=6 Y=90 K=5 R=106 G=150 B=59 #6A963B

Palm bark grey

Mussel blue

PANTONE 7537 / RAL 7038 C=18 M=8 Y=20 K=24 R=174 G=180 B=171 #AEB4AB

PANTONE 7459 / RAL 5024 C=72 M=9 Y=8 K=13 R=48 G=149 B=180 #3095B4

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PAY- OF F Awaken your senses The pay-off ‘Awaken your senses’ complements the brand name ‘Nature at Home’ with an emotional description. It tells the sensation customers experience, by using natural materials in their living spaces. The individual words also have their own meaning: Awaken

your senses

stimulate

personal titillating

activate your brain

close by

experience

encourage to discover

touch

feel

see

Use of the pay-off Preferably the logo is used together with the pay-off. The pay-off can also be used as ending or conclusion of an article or advertisement.

When the pay-off is used in combination with the logo, it is placed on the right side (preffered) or underneath the logo. The pay-off is used as depicted below.

The slogan has the same width as the text "@home" in the logo.

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TYP OG RA P H Y Dear Joe Hannes n

Collection names / Headlines

Aller Light n

Subheadlines (spacing +100)

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Bodytext (spacing +30)

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Size 100% Leading 150%

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Address info (no spacing)

Aller Regular n

Intro text (spacing +30)

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Address info (spacing +30)

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Size 100% Leading 150%

Aller Bold n

To emphasize intro- or bodytext

abcdefg hijklmnopq rs tu vwxyz A BC DE FGHIJK LMNOPQRSTUVWXY Z 1 2 3 4 5 6 7 8 9 0 ! @ # $%^&*()_-, . abcdefg hi j kl m nopqrs tu vwxyz A B C DE FGHIJK LMNOP QRSTUVWXYZ 1 2 3 4 5 6 7 8 9 0 ! @# $%^&*( ) _-, . abcdefghij k lmnopqrs tu vwxyz AB CDE FG H I J K LMN OP QRST UVWXYZ 1 2 3 4 5 6 7 8 9 0 ! @# $%^&*()_-,.

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IM AG E S A N D P HOTOGRAP HY ATM O S P H ER E n

n a t ure

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sun b e a m s / sh i m m e r i ng / mi s t

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o n e re cogn i sa b l e t y pe of n a t ure o r l a n d sc a p e

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n o h um a n s

I N TER I O R n

n o h um a n s

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a lw a y s w i t h a n a t ura l p rop

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per interior

(fo r ex a m p l e a p l a n t ) - ove r v i ew - d e t a i l / c l o se - p e rsp e c t i ve / d e pt h

P RO D U CT

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n

f ro n t v i ew

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si d e v i ew (t ex t ure )

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use a w h i t e o r t ra n spare nt bac kground

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l i n e a r t : sh a p e of t h e p rod uc t

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SHA P E S AND PATTERNS LI N E S A N D S Q UARES

PAT T ERN

Th e b a si c shap e i s a s q uare c re at e d out

T he p at t e r n i s a repetition of b ent lines

of d i f fe re n t re c t angle s . It re p re s e nt s :

i n a s q uare or recta ng le. I t is:

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a t i l e sh ap e and a cons t r uc t e d w hole

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d e r i ve d f rom the logo's 'T'

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t h e w i n d ow t o t he wor ld

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a natural shape: leaves, grass, branches

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e l e m e n t s comi ng t oge t he r

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a s ke t c hi ng or drawing line

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PRO D UCT FAMILIE S To inspire desig ners a nd to g ive a clea r overv iew of the b roa d ra nge, produ cts a re collected into produ ct fa milies. A fa mily is b a sed on colou r.

The na me is a reference to a u niqu e pla ce somewhere in the world.

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Dutch dyke mur de moules white 300102

Baileo envi neo pyramid white wash 100341

Rakit envi thin indigo multicolour 100350

Besar envi old paint black/white 100355

Bondruka oak memory old grey 200322

Limas mango grand pyramid espresso 100339

the serene scene

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Borobudur coco Grand Canyon natural 100220

Joglo envi brick natural 100330

Lancang envi stick old teak 100336

Bagonjong coco bliss natural 100106

Kastel Gomilica oak invi flat natural 200340

Yonder’s ash barkley natural 200360

a thriving habitat

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Mbaru Niang coco grain white polkadot 100107

Honai coco evo grain patina white 100230

Bagonjong coco bliss patina white 100103

Tongkonan coco evo bliss patina white 100229

Nipa hut envi slat white wash 100337

Limas mango grand pyramid white wash 100345

feel the ocean breeze

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Ruhma kaya merbau piti orange brown 500425

Candi Bima mahogany bark line natural 100224

Prambanam mahogany bark natural 100222

Mbaru Niang coco grain espresso 100102

Bagonjong coco bliss espresso 100112

Hubertus beech vivid natural 200350

the mystical woodlands

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Mbaru Niang coco grain natural 100101

Prambanam besar mahogany bark large 100223

Bagonjong coco bliss antique brown 100105

Omo Niha coco stone grain natural 100221

Baileo envi neo pyramid espresso brown 100340

Musalaki coco large grain natural 100226

bold and solid sides

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Dutch dyke mur de moules dark antracite 300101

Sasadu envi contura antique natural 100332

Bondruka nut memory natural 200321

Honai coco evo grain aqua brown 100228

Rumah Gadang envi madee dark antracite 500415

Bagonjong coco bliss grey 100104

natural structures

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Dalam Loka envi metta grey 500420

Nipa hut envi slat grey seal 100338

Skuta shelter nut purity natural 200330

Predjama nut gently flat natural 200312

Dutch dyke mur de moules colored background 300103

Tongkonan coco evo bliss aqua natural 100227

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Lupe Sina hevea banyan natural 500410

Skuta shelter spalt purity spalt nut natural 200331

Kastel Gomilica nut invi flat natural 200341

Chalet oak gently natural 200310

Sahat Kulla wood hexagon natural 200365

Lancang envi stick natural 100331

eternal giants

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Torvtak icemoss moss green 400170

Torvtak icemoss natural 400173

Torvtak icemoss mint green 400172

Torvtak icemoss spring green 400175

Torvtak icemoss lime green 400171

Torvtak icemoss misty white 400174

the touch of a soft surface

Gamme bolmoss moss green 400180

Staloluokta flatmoss moss green 400185

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F O R M AT S A N D T E M P L AT E S I N M E D I A CO M M U N I C AT I O N T hi s c hap t e r d epicts severa l forma ts a nd t e mp lat e s . Be c a u se new media a re introdu ced regular ly, ad d i ng forma ts to the b ra nd identity i s an ongoi ng process. Every desig ner working w i t h t he Nat ure a t Home identity is strong ly re q ue s t e d t o follow the instru ctions.

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F O R M ATS N a t ure a t Ho m e use s t h re e d i f fe re nt me d i a for mat s . W he n t he w hole comp any or concept needs to b e commu nica ted the corpora te forma t w i l l b e use d . Th e re i s a fo r mat for colle c t i ons and one for p rod uc t s , i f one p rodu ct g rou p needs a ttention.

1 Corp ora t e form a t n

Th e b ra n d N a t ure a t H ome i s t he

2 Co llect i o n fo rm at n

A co llect i o n i s t he p oi nt of focu s.

3 Product for mat n

p o i n t of fo c us i n t h i s for mat .

point of focu s. n

n

Pe o p l e a re i n t ro d uce d t o t he brand .

n

Ca n b e use d t o i n t rod uce t he brand

M ai n goal i s t o c re at e an atmosphere by i ns p i rat i onal i mage of na tu re. Be-

n

comb ined with produ ct ima ges a nd

are s how n.

sma ller pictu res of interiors or the produ ction site.

n

For t he colle c t i on for mat a nd exa mp le s , go t o page 5 8 -6 1 .

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L a y - o ut a n d ex a m p l e s of t he for mat c a n b e fo un d o n p a ge 5 4 -5 7 .

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The ma in ima ge is a n interior a nd is

s i d e s t hat p rod uc t s of t he collection t o p o t e n t i a l c l i e n t s a nd by re s e lle rs t o i n t ro d uce t h e b ra nd t o cons ume rs .

One p roduct or p roduct group is the

n

See p age 62-65 for the produ ct forma t a nd exa mples.

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2x document margin

2x document margin

1 . CO R P O R AT E F O RMAT

document margin

Th e b ra n d N a t ure a t Ho m e

Interior image

Pay-off document margin

1/2

2x document margin

document margin

Image of fair trade production

Introduction nature@home. Pudit explian dentota quatusdae ent et, sime laborem hicat. Kaler, occum ea net lant enditi nim ut ut vellenis dolorect.

Upta inis simpore rerehenditat aliqui voluptatio. Tem fuga.

Production of materials. Erorem et audi dolenduntur, ullecabore adit verios

1/2

eum experum etum re imodigent aut evel impor sitati quati to tur, conet venditia an deria quunte volorerfera nihictibus. Andem quatur modit moluptaspis et ea aliquis maionseque et.

Different collections, aped que inciis simet a velent que odit, odi ab in re iur, to qui ventin restrum facid qui simus sit audae eossit, simus debis nat

Erorem et audi dolenduntur, ullecabore

ommosa qui alicipsae conse numque suntisquat velesedicime as aut pores

adit verios eum experum etum re imoda

mi, si conseditat etur sunt, et audaecus sit modicid utento mo ea cum as

igent aut evel impor sitati quati to tur,

sunt porero beriat aut et volupta con pa cone sequam, aliqui blame saeribus

conet venditia an deria quunte volorer

solorepedit, cum volora suntisto vellabor miliquid quae am soluptatur.

fera nihictibus.

SUBHEADLINE Different collections, aped que inciis simet a velent que odit, odi ab in re iur, to qui ventin restrum facid qui simus sit audae eossit, simus debis nat ommosa qui alicipsae conse numque

Belder 27 4704 RK Roosendaal

+31 (0)165 744 007 +31 (0)165 32 54 61

Fo r m a t 1 - Po r t ra i t - sm a l l 54

Short text about fair trade or method/ country of production

info@natureathome.eu www.natureathome.eu

Belder 27 4704 RK Roosendaal

+31 (0)165 744 007 +31 (0)165 32 54 61

info@natureathome.eu www.natureathome.eu

For mat 1 - Por t rai t - large (A4+ size)

spot color as speciďŹ ed on page 22

T hi s d e si gn co n t a i n s t h e co re as p e c t s of t h e b ra n d . I t sh ow s a n i n te r i or i mage, co m b i n e d w i t h a n i m a ge of t he pro d uc t i o n p ro ce ss.

T he co m b i n a t i o n of a n i n t e r ior i mage an d p ro d uc t i o n i m a ge gi ve s a c le ar i m p re ssi o n of t h e b ra n d a n d s how s i t 's aut h e n t i c i t y.

Prefe ra b l y 1 /2 of t h e d e si gn cons i s t s of i m a ge s. A t m o st 2 /3 of t h e m e d i um i s u s e d by i m a ge s.

Introduction nature@home. Pudit explian dentota quatusdae ent et, sime laborem hicat. Kaler, occum ea net lant enditi nim ut ut vellenis dolorect.

Upta inis simpore rerehenditat aliqui voluptatio. Tem fuga.

Production of materials. Erorem et audi dolenduntur, ullecabore adit verios eum experum etum re imodigent aut evel impor sitati quati to tur, conet venditia an deria quunte volorerfera nihictibus. Andem quatur modit moluptaspis et ea aliquis maionseque et.

Different collections, aped que inciis simet a velent que odit, odi ab in re iur, to qui ventin restrum facid qui simus sit audae eossit, simus debis nat

Erorem et audi dolenduntur, ullecabore

ommosa qui alicipsae conse numque suntisquat velesedicime as aut pores

adit verios eum experum etum re imoda

mi, si conseditat etur sunt, et audaecus sit modicid utento mo ea cum as

igent aut evel impor sitati quati to tur,

sunt porero beriat aut et volupta con pa cone sequam, aliqui blame saeribus

conet venditia an deria quunte volorer

solorepedit, cum volora suntisto vellabor miliquid quae am soluptatur.

fera nihictibus.

SUBHEADLINE Different collections, aped que inciis simet a velent que odit, odi ab in re iur, to qui ventin restrum facid qui simus sit audae eossit, simus debis nat ommosa qui alicipsae conse numque

Belder 27 4704 RK Roosendaal

+31 (0)165 744 007 +31 (0)165 32 54 61

E x a m p l e - Po r t ra i t - sm a l l

info@natureathome.eu www.natureathome.eu

Belder 27 4704 RK Roosendaal

+31 (0)165 744 007 +31 (0)165 32 54 61

info@natureathome.eu www.natureathome.eu

Examp le - Por t rai t - large (A4+ size) 55

1 . CO R P O R AT E F O RMAT

Image of fair trade production

Interior image

Short text about fair trade or method/country of production

Th e b ra n d N a t ure a t Ho m e

Introduction nature@home. Pudit explian dentota quatusdae ent et, sime laborem hicat.

Kaler, occum ea net lant enditi nim ut ut vellenis dolorect. Upta inis simpore rerehenditat aliqui voluptatio. Tem fuga.

Production of materials. Erorem et audi dolenduntur, ullecabore adit verios eum experum etum re imodigent aut evel impor sitati quati to tur, conet venditia an deria quunte volorerfera nihictibus. Andem quatur modit moluptaspis et ea aliquis maionseque et.

Different collections, aped que inciis simet a velent que odit, odi ab in re iur, to qui ventin etum re imodigent aut evel impor sitati quati to tur, conet venditia an deria quunte volo 2x

restrum facid qui simus sit audae eossit, simus debis nat ommosa qui alicipsae conse num-

document

que suntisquat velesedicime as aut pores mi, si conseditat etur sunt, et audaecus sit blame saeribus solorepedit, cum volora suntisto vellabor miliquid quae am soluptatur.

margin

1/2

1/2 SUBHEADLINE Different collections, aped que inciis simet

Erorem et audi dolendun-

2x document

ab in re iur, to qui

document

tur, ullecabore adit verios

margin

ventin restrum facid

margin

eum experum etum re imoda igent aut evel impor

qui simus sit audae

sitati quati to tur, conet

eossit, simus debis nat

venditia an deria quunte

ommosa qui alicipsae

volorer fera nihictibus.

conse numque

document document margin

margin

Laboraepuda doluptam sim harum reperup taquam, saperit dolo vollestibus.

Belder 27 4704 RK Roosendaal +31 (0)165 744 007 +31 (0)165 32 54 61

Fo rmat 1 - L an d sc a p e - sm a l l 56

Belder 27 4704 RK Roosendaal

info@natureathome.eu www.natureathome.eu

For mat 1 - Land s c ap e - large (A4 + s i ze )

1/2

+31 (0)165 744 007 +31 (0)6 22 59 99 79

Pay-off

info@natureathome.eu www.natureathome.eu

spot color as speciďŹ ed on page 22

Th i s des i g n co n t a i n s t h e co re a sp e c t s of t he b ran d . I t s h ow s a n i n t e r i o r i m a ge, co m b i ne d wi th an i m age of t h e p ro d uc t i o n p ro ce ss.

Th e co mbi n at i o n of a n i n t e r i o r i m a ge a n d pro d u c t i o n i m a ge gi ve s a c l e a r i m p re ssi o n of th e bran d an d sh ow s i t ' s a ut h e n t i c i t y.

Introduction nature@home. Pudit explian dentota quatusdae ent et, sime laborem hicat.

P referabl y 1/ 2 of t h e d e si gn co n si st s of

Kaler, occum ea net lant enditi nim ut ut vellenis dolorect. Upta inis simpore rerehenditat aliqui voluptatio. Tem fuga.

im ages . A t m o st 2 /3 of t h e m e d i um i s used

Production of materials. Erorem et audi dolenduntur, ullecabore adit verios eum experum

by i m ages .

etum re imodigent aut evel impor sitati quati to tur, conet venditia an deria quunte volorerfera nihictibus. Andem quatur modit moluptaspis et ea aliquis maionseque et.

Different collections, aped que inciis simet a velent que odit, odi ab in re iur, to qui ventin etum re imodigent aut evel impor sitati quati to tur, conet venditia an deria quunte volo restrum facid qui simus sit audae eossit, simus debis nat ommosa qui alicipsae conse numque suntisquat velesedicime as aut pores mi, si conseditat etur sunt, et audaecus sit blame saeribus solorepedit, cum volora suntisto vellabor miliquid quae am soluptatur.

SUBHEADLINE Different collections, aped que inciis simet

Erorem et audi dolenduntur, ullecabore adit verios

ab in re iur, to qui

eum experum etum re

ventin restrum facid

imoda igent aut evel impor

qui simus sit audae

sitati quati to tur, conet

eossit, simus debis nat

venditia an deria quunte

ommosa qui alicipsae

volorer fera nihictibus.

conse numque

Laboraepuda doluptam sim harum reperup taquam, saperit dolo vollestibus.

Belder 27 4704 RK Roosendaal +31 (0)165 744 007 +31 (0)165 32 54 61

Exam pl e - L an d sc a p e - sm a l l

Belder 27 4704 RK Roosendaal

info@natureathome.eu www.natureathome.eu

+31 (0)165 744 007 +31 (0)6 22 59 99 79

info@natureathome.eu www.natureathome.eu

Examp le - Land s c ap e - large (A4 + s i ze ) 57

One atmospheric picture of the original material

Ratio picture/page: 2/3

2x document margin

2x document margin

2 . CO L L E C T IO N F ORMAT

document margin

A Co l l e c t i o n i s t h e p o i n t of foc us

Subtitle collection

Oulanka Forest

Maximum of 6 outtakes of different products of this particular collection

the mystical woodlands document margin

2/3

Subtitle collection

Erorem et audi dolenduntur, ullecare imodigent aut evel impor sitati

Additional info about this collection. Erorem et audi dolenduntur, ullecabore

quati to tur, conet venditia an deria

adit verios eum experum etum re imodigent aut evel impor sitati quati to

quunte volorerfera nihictibus.

tur, conet venditia an deria quunte volorerfera nihictibus. Andem quatur modit moluptaspis et ea aliquis maionseque et moditem volori tem verionsed que que is andi tem escidem litatem accatquis.

+31 (0)165 744 007 +31 (0)165 32 54 61

Fo r m a t 2 - Po r t ra i t - sm a l l 58

subcollection 2

subcollection 3

subcollection 4

subcollection 5

subcollection 6

hicat. Kaler, occum ea net lant enditi nim ut ut vellenis dolorect.

bore adit verios eum experum etum

Belder 27 4704 RK Roosendaal

subcollection 1

Short text collection. Pudit explian dentota quatusdae ent et, sime laborem

info@natureathome.eu www.natureathome.eu

info@natureathome.eu www.natureathome.eu

For mat 2 - Por t rai t - large (A4+ size)

Interior picture

T hi s d e si gn i s m e a n t t o co mmuni c at e o n l y o n e co l l e c t i o n . I t sh ows a var i e t y of p ro d uc t s of o n l y o n e sp ec i f i c colle cti o n .

T he n a t ura l t h e m e i m a ge i s t he mai n i m a ge. P refe ra b l y 2 /3 of t h e d e s i gn con si st s of t h e i m a ge. A t l e a s t 1 /2 of th e m e d i um i s use d by t h e mai n i mage.

the mystical woodlands

Oulanka Forest

the mystical woodlands

the mystical woodlands piti orange brown

wooden bark line

wooden bark

espresso grain

espresso bliss

vivid beech

Short text collection. Pudit explian dentota quatusdae ent et, sime laborem

Erorem et audi dolenduntur, ulleca-

hicat. Kaler, occum ea net lant enditi nim ut ut vellenis dolorect.

bore adit verios eum experum etum re imodigent aut evel impor sitati

Additional info about this collection. Erorem et audi dolenduntur, ullecabore

quati to tur, conet venditia an deria

adit verios eum experum etum re imodigent aut evel impor sitati quati to

quunte volorerfera nihictibus.

tur, conet venditia an deria quunte volorerfera nihictibus. Andem quatur modit moluptaspis et ea aliquis maionseque et moditem volori tem verionsed que que is andi tem escidem litatem accatquis.

Belder 27 4704 RK Roosendaal

+31 (0)165 744 007 +31 (0)165 32 54 61

E x a m p l e - Po r t ra i t - sm a l l

info@natureathome.eu www.natureathome.eu

info@natureathome.eu www.natureathome.eu

Examp le - Por t rai t - large (A4+ size) 59

2 . CO L L E C T IO N F ORMAT A Co l l e c t i o n i s t h e p o i n t of foc us

Interior picture

One atmospheric picture of the original material

Ratio picture/page: 2/3

2x document margin

subcollection 1

subcollection 2

subcollection 3

document

2/3

margin subcollection 4

subcollection 5

subcollection 6

Short text collection. Pudit explian dentota quatus-

Ratio picture/page: 2/3

Erorem et audi dolendun-

dae ent et, sime laborem hicat. Kaler, occum ea net

tur, ullecabore adit verios

lant enditi nim ut ut vellenis dolorect.

eum experum etum resis imodigent aut evel impor

document

sitati quati to tur, conet

2x

venditia an deria.

document margin

margin

document margin

Additional info about this collection. Erorem et audi dolenduntur, ullecabore adit verios eum experum etum re imodigent aut evel impor sitati quati to tur, conet venditia an deria quunte volorerfera nihictibus.

Andem quatur modit moluptaspis et ea aliquis maionseque et moditem volori tem verionsed que que is andi tem escidem litatem accatquis.

Subtitle collection

Subtitle collection document document margin

margin

T +31 (0)165 744 007

Belder 27 4704 RK Roosendaal T +31 (0)165 744 007 info@natureathome.eu www.natureathome.eu

info@natureathome.eu www.natureathome.eu

Fo rmat 2 - L an d sc a p e - sm a l l 60

For mat 2 - Land s c ap e - large (A4 + s i ze )

2/3

Maximum of 6 outtakes of different products of this particular collection

Th i s des i g n i s m e a n t t o co m m un i c a t e o n l y one co l l ec t i o n . I t s how s a v a r i e t y of p ro d uc t s of onl y o n e s pec i f i c co l l e c t i o n .

Th e n atu ral th e m e i m a ge i s t h e m a i n i m a ge.

P referabl y 2/ 3 of t h e d e si gn co n si st s of t he im age. At l eas t 1 /2 of t h e m e d i um i s use d by th e m ai n i m age. piti orange brown

wooden bark line

wooden bark

espresso grain

espresso bliss

vivid beech

Short text collection. Pudit explian dentota quatusErorem et audi dolendun-

dae ent et, sime laborem hicat. Kaler, occum ea net

tur, ullecabore adit verios

lant enditi nim ut ut vellenis dolorect.

eum experum etum resis imodigent aut evel impor

Additional info about this collection. Erorem et audi

sitati quati to tur, conet

dolenduntur, ullecabore adit verios eum experum

venditia an deria.

etum re imodigent aut evel impor sitati quati to tur, conet venditia an deria quunte volorerfera nihictibus.

Andem quatur modit moluptaspis et ea aliquis maionseque et moditem volori tem verionsed que que is andi tem escidem litatem accatquis.

the mystical woodlands

the mystical woodlands

T +31 (0)165 744 007

Belder 27 4704 RK Roosendaal T +31 (0)165 744 007 info@natureathome.eu www.natureathome.eu

info@natureathome.eu www.natureathome.eu

Exam pl e - L an d sc a p e - sm a l l

Examp le - Land s c ap e - large (A4 + s i ze ) 61

Interior picture of one product

Ratio picture/page: 2/3

2x document margin

2x document margin

3 . P RO D U C T F O R MAT

document margin

Em p h a si s o n a p ro d u c t o r pro d uc tg ro up

Subtitle for this specific product

Oulanka Forest

Maximum of 3 similar products of the same material

the mystical woodlands document margin

2/3

Subtitle for this specific product Short text product. Pudit explian dentota quatusdae ent et, sime laborem

Erorem et audi dolenduntur, ulleca-

hicat. Kaler, occum ea net lant enditi nim ut ut vellenis dolorect.

bore adit verios eum experum etum re imodigent aut evel impor sitati

Additional info about similar products. Erorem et audi dolenduntur, ulle-

quati to tur, conet venditia an deria

cabore adit verios eum experum etum re imodigent aut evel impor sitati

quunte volorerfera nihictibus.

quati to tur, conet venditia an deria quunte volorerfera nihictibus. Andem quatur modit moluptaspis et ea aliquis maionseque et moditem volori tem verionsed que que is andi tem escidem litatem accatquis.

Belder 27 4704 RK Roosendaal

+31 (0)165 744 007 +31 (0)165 32 54 61

Fo r m a t 3 - Po r t ra i t - sm a l l 62

info@natureathome.eu www.natureathome.eu

info@natureathome.eu www.natureathome.eu

For mat 3 - Por t rai t - large (A4+ size)

similar product name

similar product name

similar product name

Second interior picture or texture or method of production

T hi s d e si gn h i gh l i gh t s o n e prod uc t or o n e t y p e of p ro d uc t (sh e l l s for exampl e ).

At l e a st 1 /2 of t h e d e si gn cons i s t s of th e m a i n i m a ge, a n i n t e r i o r of t he pro d uc t . P refe ra b l y t h e i m a ge us e s 2 /3 of t h e d e si gn .

We use mussels from Zeeland

Oulanka Forest

the mystical woodlands

We use mussels from Zeeland Short text product. Pudit explian dentota quatusdae ent et, sime laborem

Erorem et audi dolenduntur, ulleca-

mur de moules white

mur de moules black

mur de moules color

hicat. Kaler, occum ea net lant enditi nim ut ut vellenis dolorect.

bore adit verios eum experum etum re imodigent aut evel impor sitati

Additional info about similar products. Erorem et audi dolenduntur, ulle-

quati to tur, conet venditia an deria

cabore adit verios eum experum etum re imodigent aut evel impor sitati

quunte volorerfera nihictibus.

quati to tur, conet venditia an deria quunte volorerfera nihictibus. Andem quatur modit moluptaspis et ea aliquis maionseque et moditem volori tem verionsed que que is andi tem escidem litatem accatquis.

Belder 27 4704 RK Roosendaal

+31 (0)165 744 007 +31 (0)165 32 54 61

E x a m p l e - Po r t ra i t - sm a l l

info@natureathome.eu www.natureathome.eu

info@natureathome.eu www.natureathome.eu

Examp le - Por t rai t - large (A4 + size) 63

3 . P RO D U C T F O R MAT Em p h a si s o n a

Ratio picture/page: 2/3

p ro d u c t o r p ro d u c t g ro u p

2x document margin

similar product name

2/3

similar product name

similar product name

Subtitle for this specific product Short text product. Pudit explian dentota quatusdae Erorem et audi dolendun-

ent et, sime laborem hicat. Kaler, occum ea net lant

tur, ullecabore adit verios

enditi nim ut ut vellenis dolorect.

eum experum etum resis

Subtitle for this specific product

imodigent aut evel impor

document

sitati quati to tur, conet

margin

venditia an deria.

Additional info about similar products. Erorem et audi dolenduntur, ullecabore adit verios eum experum etum re imodigent aut evel impor sitati quati to tur, conet venditia an deria quunte volorerfera nihictibus.

Andem quatur modit moluptaspis et ea aliquis maionseque et moditem volori tem verionsed que que is andi tem escidem litatem accatquis.

T +31 (0)165 744 007

Belder 27 4704 RK Roosendaal T +31 (0)165 744 007 info@natureathome.eu www.natureathome.eu

info@natureathome.eu www.natureathome.eu

Fo rmat 3 - L an d sc a p e - sm a l l 64

For mat 3 - Land s c ap e - large (A4 + s i ze )

2/3

document margin

Th i s des i g n h i g h l i gh t s o n e p ro d uc t o r o n e t y p e of pro du c t ( s h e l l s fo r ex a m p l e ).

At l eas t 1/ 2 of t h e d e si gn co n si st s of t h e mai n im age, an i n ter i o r of t h e p ro d uc t . P refe ra bly th e i m age u s es 2 /3 of t h e d e si gn .

mur de moules white

mur de moules black

mur de moules color

We use mussels from Zeeland Short text product. Pudit explian dentota quatusdae Erorem et audi dolendun-

ent et, sime laborem hicat. Kaler, occum ea net lant

tur, ullecabore adit verios

enditi nim ut ut vellenis dolorect.

eum experum etum resis

We use mussels from Zeeland

imodigent aut evel impor

Additional info about similar products. Erorem et audi

sitati quati to tur, conet

dolenduntur, ullecabore adit verios eum experum

venditia an deria.

etum re imodigent aut evel impor sitati quati to tur, conet venditia an deria quunte volorerfera nihictibus.

Andem quatur modit moluptaspis et ea aliquis maionseque et moditem volori tem verionsed que que is andi tem escidem litatem accatquis.

T +31 (0)165 744 007

Belder 27 4704 RK Roosendaal T +31 (0)165 744 007 info@natureathome.eu www.natureathome.eu

info@natureathome.eu www.natureathome.eu

Exam pl e - L an d sc a p e - sm a l l

Examp le - Land s c ap e - large (A4 + s i ze ) 65

LOREM IPSUM DOLO

Etiam rhoncus. Maecenas tempus, tellus eget condimentum rhoncus,

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aene-

Nam quam nunc, blandit vel, luctus pulvinar, hendrerit id, lorem. Mae-

sem quam semper libero, sit amet adipiscing sem neque sed ipsum.

an commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.

Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem.

Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium.

Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi.

cenas nec odio et ante tincidunt tempus. Donec vitae sapien ut libero venenatis faucibus. Nullam quis ante. Etiam sit amet orci eget eros faucibus tincidunt. Duis leo. Sed fringilla mauris sit amet nibh. Donec sodales sagittis magna. Sed consequat, leo eget bibendum sodales, augue velit cursus nunc, quis gravida magna mi a libero. Fusce vulputate eleifend sapien. Vestibulum purus quam, scelerisque ut, mollis sed, nonummy id, metus.

Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim. Aliquam lorem ante, dapibus in,

Nullam accumsan lorem in dui. Cras ultricies mi eu turpis hendrerit

viverra quis, feugiat a, tellus. Phasellus viverra nulla ut metus varius

fringilla. Vestibulum ante ipsum cubilia Curae; In ac dui quis mi con-

laoreet. Quisque rutrum. Aenean imperdiet. Etiam ultricies nisi vel

sectetuer lacini nec, imperdiet iaculis, ipsum. Sed aliquam ultrices

augue. Curabitur ullamcorper ultricies nisi. Nam eget dui.

maurismetus vestibulum volutpat pretium libero.

B RO C H U R E T E M P LATE Th e b ro c h ure t e m p l a t e c a n be us e d fo r d i f fe re n t p ur p o se s such as d i s -

LOREM IPSUM DOLO

p l a y i n g p ro d uc t s a n d co l l ec t i ons or

Aenean massa. Cum sociis natoque penatibus et

Nullam accumsan lorem in dui. Cras ultricies mi eu

Lorem ipsum dolor sit amet, consectetuer adipisc-

Nullam accumsan lorem in dui. Cras ultricies mi eu

turpis hendrerit fringilla. Vestibulum ante ipsum

ing elit. Aenean commodo ligula eget dolor. Aene-

turpis hendrerit fringilla. Vestibulum ante ipsum

cubilia Curae; In ac dui quis mi consectetuer lacini.

an massa. Cum sociis natoque penatibus et mag-

cubilia Curae; In ac dui quis mi consectetuer lacini.

Nam pretium turpis et arcu. Duis arcu tortor, sus-

Donec quam felis, ultricies nec, pellentesque eu,

Nam pretium turpis et arcu. Duis arcu tortor, sus-

magnis dis parturient montes, nascetur ridiculus

cipit eget, imperdiet nec, imperdiet iaculis, ipsum.

pretium quis, sem.

cipit eget, imperdiet nec, imperdiet iaculis, ipsum.

mus. Donec quam felis, ultricies nec, pellentesque

Sed aliquam ultrices mauris.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor.

t e l l i n g t h e st o r y of N a t ure at H ome.

Nulla consequat massa quis enim. Donec pede jus-

tibulum volutpat pretiumer tincidunt. Cras dapibus.

enim. Donec pede justo, fringilla vel, aliquet nec,

to, fringilla vel, aliquet nec, vulputate eget, arcu.

Vivamus elementum semper nisi. Aenean vulputa

vulputate eget, arcu. In enim justo, rhoncus ut, im-

In enim justo, rhoncus ut, imperdiet a, venenatis

libero. Cras id dui. Aenean ut eros et nisl sagittis

vitae, justo. Nullam dictum felis eu pede mollis

vestibulum. Nullam nulla eros, ultricies sit amet,

pretium. Integer tincidunt. Cras dapibus. Vivamus

nonummy id, imperdiet feugiat, pede. Sed lectus.

elementum semper nisi. Aenean vulputate eleif-

Donec mollis hendrerit risus.

lis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim. Ali-

Cover

Sed aliquam ultrices mauris nonummy metus. Ves-

eu, pretium quis, sem. Nulla consequat massa quis

perdiet a, venenatis vitae, justo. Nullam dictum fe-

Different samples of spreads

nis dis parturient montes, nascetur ridiculus mus.

“SED ALIQUAM, NISI QUIS PORT TI TORCONGUE.�

end tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim. Aliquam lorem ante,

Phasellus nec sem in justo pellentesque facilisis.

quam lorem ante, dapibus in, viverra quis, feugiat

dapibus in, viverra quis,eger tincidunt. Cras dapi-

Etiam imperdiet imperdiet orci. Nunc nec neque.

a, tellus. Phasellus viverra nulla ut metus varius

bus. Vivamus elementum semper nisi. Aenean vul-

Phasellus leo dolor, tempus non, auctor et, hendre-

laoreet. Quisque rutrum. Aenean imperdiet. Etiam

nonummy metus. Vestibulum volutpat pretium

putate eleifend tellus. Aenean leo ligula, porttitor

rit quis, nisi. Curabitur ligula sapien, tincidunt non,

ultricies nisi vel augue. Curabitur ullamcorper ul-

libero. Cras id dui. Aenean ut eros et nisl sagittis

eu, consequat vitae, eleifend ac, feugiat a, tellus.

euismod vitae, posuere imperdiet, leo.

tricies nisi. Nam eget dui.

vestibulum. Nullam nulla eros, ultricies sit amet,

Phasellus viverra nulla ut metus varius laoreet.

nonummy id, imperdiet feugiat, pede. Sed lectus.

Quisque rutrum. Aenean imperdiet. Etiam ultricies

Etiam rhoncus. Maecenas tempus, tellus eget con-

Donec mollis hendrerit risus. Phasellus nec sem in

nisi vel augue. Curabitur ullamcorper ultricies nisi.

dimentum rhoncus, sem quam semper libero, sit

justo pellentesque facilisis. Etiam imperdiet im-

Nam eget dui. Etiam rhoncus. Maecenas tempus,

amet adipiscing sem neque sed ipsum. Nam quam

perdiet orci. Nunc nec neque. Phasellus leo dolor,

tellus eget condimem neque sed ipsum. Nam quam

nunc, blandit vel, luctus pulvinar, hendrerit id, lo-

tempus non, auctor et, hendrerit quis, nisi. Curabi-

nunc, blandit vel, luctus pulvinar, hendrerit id, lo-

rem. Maecenas nec odio et ante tincidunt tempus.

tur ligula sapien, tincidunt non, euismod vitae, po-

rem. Maecenas nec odio et ante tincidunt tempus.

Donec vitae sapien ut libero venenatis faucibus.

suere imperdiet, leo. Maecenas malesuada. Prae-

Donec vitae sapien ut libero venenatis fauci.

Nullam quis ante. Etiam sit amet orci eget eros

sent congue erat at massa. Sed cursus turpis vitae

faucibus tincidunt. Duis leo. Sed fringilla mauris

tortor. Donec posuere vulputate arcu. Phasellus ac-

Duis leo. Sed fringilla mauris sit amet nibh. Donec

sit amet nibh. Donec sodales sagittis magna. Sed

cumsan cursus velit. Vestibulum ante ipsum primis

sodales sagittis magna. Sed consequat, leo eget

consequat, leo eget bibendum sodales, augue velit

in faucibus orci luctus et ultrices posuere cubilia

bibendum sodales, augue velit cursus nunc, quis

cursus nunc, quis gravida magna mi a libero. Fusce

Curae; Sed aliquam, nisi quis porttitor congue, elit

gravida magna mi a libero. Fusce vulputate eleif-

vulputate eleifend sapien. Vestibulum purus quam,

erat euismod orci, ac placerat dolor lectus quis

end sapien. Vestibulum purus quam, scelerisque

scelerisque ut, mollis sed, nonummy id, metus.

orci. Phasellus consectetuer vestibulum elit.

ut, mollis sed, nonummy id, metus.

Subtitle for this specific product

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim.

Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt.

Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate eleifend

Name wood color 000000

Name wood color 000000

Name wood color 000000

Name wood color 000000

Name wood color 000000

Name wood color 000000

tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim. Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus. Phasellus viverra nulla ut metus varius laoreet. Quisque rutrum. Aenean imperdiet. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium.

natuurlijk

66

n

creatief

n

eco vriendelijk

n

decoratief

n

eerlijk

n

verantwoordelijk

Integer tincidunt.

WIJ ZIJN... een jong bedrijf dat opgericht is in 2013. Met een uitstekende neus

We zijn als distributeur en groothandel op zoek naar bedrijven die

voor nieuwe ontwikkelingen en trends hebben we het aangedurfd om

rechtstreeks aan de eindverbruiker leveren. Dit kunnen zijn ambachts-

de stap te zetten naar een eigen onderneming gespecialiseerd in

bedrijven, architecten, interieurstylisten en detaillisten.

natuurlijke wandbekleding. Met de merken Cocomosaic en Wood4walls

Wij hanteren een open en eerlijk prijsbeleid dat voor alle distributie-

denken we een goede basis gevonden te hebben om de Nederlandse

kanalen transparant en helder is. Winstmarges worden berekend op

markt te voorzien van vernieuwende, eco vriendelijke en hoogwaardige

basis van toegevoegde waarde en risico, niet op basis van wat ge-

producten op het gebied van woon- en projectinrichting.

bruikelijk is.

Onze missie is het creĂŤren van een aangenamer bestaan voor zoveel

Wij leveren niet rechtstreeks aan de eindconsument omdat dit voor-

mogelijk mensen. Door het op een eerlijke manier verkopen van deco-

bij gaat aan ons streven om het leven van zoveel mogelijk mensen te

ratieve producten vervaardigd uit natuurlijke restmaterialen afkomstig uit tweede en derde wereldlanden helpen wij wereldwijd met het

veraangenamen. Wij houden de middenstand graag in ere en dragen ambachtsmensen en interieuradviseurs een warm hart toe.

herschikken van middelen van bestaan en daardoor direct en indirect met het veraangenamen van ieders leefomgeving.

Esther van Merode.

BROCH U R E D E SIG N Gu i d eli n es for b roc h u re d e s ig n n

n

A lw ays u s e t h e d e si gn e l e m e n t s, t y p ograp hy and

LOREM IPSUM DOLO

ph o t og raph y a s sp e c i f i e d i n t h i s b ra n dbook .

Aenean massa. Cum sociis natoque penatibus et

Keep i t s i mp l e a n d use b i g co l o re d a nd /or w hi t e o pen s pace s

n n

Nullam accumsan lorem in dui. Cras ultricies mi eu

Lorem ipsum dolor sit amet, consectetuer adipisc-

Nullam accumsan lorem in dui. Cras ultricies mi eu

turpis hendrerit fringilla. Vestibulum ante ipsum

ing elit. Aenean commodo ligula eget dolor. Aene-

turpis hendrerit fringilla. Vestibulum ante ipsum

cubilia Curae; In ac dui quis mi consectetuer lacini.

an massa. Cum sociis natoque penatibus et mag-

cubilia Curae; In ac dui quis mi consectetuer lacini.

Nam pretium turpis et arcu. Duis arcu tortor, sus-

Donec quam felis, ultricies nec, pellentesque eu,

Nam pretium turpis et arcu. Duis arcu tortor, sus-

magnis dis parturient montes, nascetur ridiculus

cipit eget, imperdiet nec, imperdiet iaculis, ipsum.

pretium quis, sem.

cipit eget, imperdiet nec, imperdiet iaculis, ipsum.

mus. Donec quam felis, ultricies nec, pellentesque

Sed aliquam ultrices mauris.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor.

Nulla consequat massa quis enim. Donec pede jus-

tibulum volutpat pretiumer tincidunt. Cras dapibus.

enim. Donec pede justo, fringilla vel, aliquet nec,

to, fringilla vel, aliquet nec, vulputate eget, arcu.

Vivamus elementum semper nisi. Aenean vulputa

vulputate eget, arcu. In enim justo, rhoncus ut, im-

In enim justo, rhoncus ut, imperdiet a, venenatis

libero. Cras id dui. Aenean ut eros et nisl sagittis

vitae, justo. Nullam dictum felis eu pede mollis

vestibulum. Nullam nulla eros, ultricies sit amet,

pretium. Integer tincidunt. Cras dapibus. Vivamus

nonummy id, imperdiet feugiat, pede. Sed lectus.

elementum semper nisi. Aenean vulputate eleif-

Donec mollis hendrerit risus.

lis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. Aenean

Us e des i g n v a r i a t i o n s i n succe ssi ve sp re ad s

Sed aliquam ultrices mauris nonummy metus. Ves-

eu, pretium quis, sem. Nulla consequat massa quis

perdiet a, venenatis vitae, justo. Nullam dictum fe-

Us e two o r a m a x i m um of t h re e t ex t columns

nis dis parturient montes, nascetur ridiculus mus.

vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim. Ali-

“SED ALIQUAM, NISI QUIS PORT TI TORCONGUE.�

end tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim. Aliquam lorem ante,

Phasellus nec sem in justo pellentesque facilisis.

quam lorem ante, dapibus in, viverra quis, feugiat

dapibus in, viverra quis,eger tincidunt. Cras dapi-

Etiam imperdiet imperdiet orci. Nunc nec neque.

a, tellus. Phasellus viverra nulla ut metus varius

bus. Vivamus elementum semper nisi. Aenean vul-

Phasellus leo dolor, tempus non, auctor et, hendre-

laoreet. Quisque rutrum. Aenean imperdiet. Etiam

nonummy metus. Vestibulum volutpat pretium

putate eleifend tellus. Aenean leo ligula, porttitor

rit quis, nisi. Curabitur ligula sapien, tincidunt non,

ultricies nisi vel augue. Curabitur ullamcorper ul-

libero. Cras id dui. Aenean ut eros et nisl sagittis

eu, consequat vitae, eleifend ac, feugiat a, tellus.

euismod vitae, posuere imperdiet, leo.

tricies nisi. Nam eget dui.

vestibulum. Nullam nulla eros, ultricies sit amet,

Phasellus viverra nulla ut metus varius laoreet.

nonummy id, imperdiet feugiat, pede. Sed lectus.

Quisque rutrum. Aenean imperdiet. Etiam ultricies

Etiam rhoncus. Maecenas tempus, tellus eget con-

Donec mollis hendrerit risus. Phasellus nec sem in

nisi vel augue. Curabitur ullamcorper ultricies nisi.

dimentum rhoncus, sem quam semper libero, sit

justo pellentesque facilisis. Etiam imperdiet im-

Nam eget dui. Etiam rhoncus. Maecenas tempus,

amet adipiscing sem neque sed ipsum. Nam quam

perdiet orci. Nunc nec neque. Phasellus leo dolor,

tellus eget condimem neque sed ipsum. Nam quam

nunc, blandit vel, luctus pulvinar, hendrerit id, lo-

tempus non, auctor et, hendrerit quis, nisi. Curabi-

nunc, blandit vel, luctus pulvinar, hendrerit id, lo-

rem. Maecenas nec odio et ante tincidunt tempus.

tur ligula sapien, tincidunt non, euismod vitae, po-

rem. Maecenas nec odio et ante tincidunt tempus.

Donec vitae sapien ut libero venenatis faucibus.

suere imperdiet, leo. Maecenas malesuada. Prae-

Donec vitae sapien ut libero venenatis fauci.

Nullam quis ante. Etiam sit amet orci eget eros

sent congue erat at massa. Sed cursus turpis vitae

faucibus tincidunt. Duis leo. Sed fringilla mauris

tortor. Donec posuere vulputate arcu. Phasellus ac-

Duis leo. Sed fringilla mauris sit amet nibh. Donec

sit amet nibh. Donec sodales sagittis magna. Sed

cumsan cursus velit. Vestibulum ante ipsum primis

sodales sagittis magna. Sed consequat, leo eget

consequat, leo eget bibendum sodales, augue velit

in faucibus orci luctus et ultrices posuere cubilia

bibendum sodales, augue velit cursus nunc, quis

cursus nunc, quis gravida magna mi a libero. Fusce

Curae; Sed aliquam, nisi quis porttitor congue, elit

gravida magna mi a libero. Fusce vulputate eleif-

vulputate eleifend sapien. Vestibulum purus quam,

erat euismod orci, ac placerat dolor lectus quis

end sapien. Vestibulum purus quam, scelerisque

scelerisque ut, mollis sed, nonummy id, metus.

orci. Phasellus consectetuer vestibulum elit.

ut, mollis sed, nonummy id, metus.

eternal giants

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim.

Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt.

Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate eleifend

Lupe Sina banyan natural 500410

Skuta shelter purity spalt nut natural 200331

Kastel Gomilica nut invi flat natural 200341

Chalet oak gently natural 200310

Kasepuhan envi mosaic natural 100333

Lancang envi stick natural 100331

tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim. Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus. Phasellus viverra nulla ut metus varius laoreet. Quisque rutrum. Aenean imperdiet. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis

natuurlijk

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eco vriendelijk

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verantwoordelijk

pretium. Integer tincidunt.

67

SO C IA L M E D IA Fa ce b o o k i s a gre a t m e d i um and c an be use d fo r a v a r i e t y of co m muni c at i ons .

Ro ugh l y p o st s c a n b e d i v i d e d i n t hre e t y p e s : i n fo r m a t i ve, f un c t i o n a l a n d i ns p i r i ng p os t s .

1 . In form a tive n

a n n o un ce m e n t s

n

vacancies

S i m p l e i m a ge o r gra p h i c a nd c le ar, ex p l a i n i n g t ex t .

2 . F u n c tion a l n

h i gh l i gh t a p ro d uc t

n

d i sco un t s

n

a ge n d a

n

ex h i b i t i o n s

Th e se p o st s a re a b o ut sh or t t e r m ac t i ons .

Th ey t e m p o ra r i l y h i gh l i gh t a p rod uc t i n o rd e r t o ge n e ra t e t ra f f i c or t r i gge r ac t i on.

3 . In s p irin g n

i n t ro d uc i n g co l l e c t i o n s

n

i n t e r i o r w i t h p ro d uc t

n

a rc h i t e c t ura l /d e si gn t i ps

n

h o l i d a y / se a so n s

I m a ge s a n d i m a gi n a t i o n a re ve r y i mp or t ant i n t h e se p o st s. Th e go a l i s t o i ns p i re d e si gn e rs w i t h h i gh - e n d pi c t ure s and f i lm.

68

S ampl e po s t - fa ce b o o k

S amp le p os t - fa ceb ook

69

eternal giants

O N L IN E B A N N E R I NG Th e m a i n go a l i s t o d raw at t e nt i on t o t h e b ra n d a n d ge n e ra t e t raf f i c t o t h e we b si t e. A b a n n e r co nt ai ns an

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i n sp i ra t i o n a l i m a ge, t h e cor p orat e l ogo a n d a b ut t o n w i t h c a ll t o ac t i on.

300 x 250

eternal giants

eternal giants

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Examp le of banne r i ng on a we bs i t e 71

CO R P O R AT E ID E NTI TY

Front Personalized

Esther van Merode Owner

Th i s p a ge co n t a i n s ex a m p le s of i t e ms us e d by N a t ure a t Ho m e. O t h e r d e s i gns ne e d t o be d e r i ve d f ro m t h e se i t e m s.

+31 (0)6 22 59 99 79 +31 (0)165 744 007 esther@natureathome.nl www.natureathome.eu

Belder 27 4704 RK Roosendaal The Netherlands

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E nvel o pe - s i ze EA 5 6 (2 2 0 x 1 1 0 m m ) 72

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