
1 minute read
Today’s Customer Journey
Today’s consumers shop quite differently than they did even a few years ago. Consumers search online, read other consumer reviews, check out our website, and text/call/chat with you before they decide to come into your store. Once they become a customer they leave feedback on social media and can provide referrals to others as well as repeat business. So why and how do you reach out to those people to make them a customer through online reviews?
The Why?
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• Online reviews make it easy for consumers to find and trust your store.
• Online reviews help increase walk-in traffic to your store.
• Online reviews influence purchase decisions.
• Online reviews give you better insight into what customers care about.
• Online reviews improve business operations.
The How?
• The best way to get more reviews? Just ask your customers.
• Make it ridiculously easy to leave a review with Podium.
• Find the best time to ask your customers, typically before they leave your store.
• Walk customers through the process of leaving a review.
• If you want customers to see your invites, send them via text texts have a 99% open rate.
• Streamline the process with Podium.

The Podium Journey Get Found, Get Chosen, Retain
• Educate your store team give every associate access to Podium. Train and educate them on why, how and BEST PRACTICES.
• Consistency make Podium a part of everyone’s daily routine. Track performance and hold people accountable. Then celebrate your WINS!
• If you use it, they will come!
Mobile searches have grown 80% in the past 2 years! Local listings, local search results and local websites are responsible for 85% of consumer engagement with your business!