SO C I ALLY YO U RS PG22
THE GIVE BACK
Grace Vision PG10
That’s what she said ... Featuring
WITH DIANE BOORMAN!
Coach me! Featuring Lydia Roux
"Socially Yours" Navigating an always-on world
EDITORIAL DIRECTOR: Lisa Bell DESIGN: ART DIRECTOR: Krystin Morgenrood COVER IMAGE: Marike Herselman Photography EDITORIAL QUERIES: Address to Lisa Bell, E-mail firstname.lastname@example.org Tel. +27 82 466 4806 ADVERTISING SALES: Cape Town Tel. +27 82 466 4806
LEFT PAGE IMAGE: Freepik RIGHT PAGE MODEL: Lisa Bell PHOTOGRAPHY: Marike Herselman photography
FROM THE E D I T O R
here is no doubt that much more people are online now. We have become digital gurus; shopping online for food, clothes, gifts and tech. We are utilising the many platforms available to complete our studies, upskilling to improve our hard and soft skills, and we are Zooming around the world like no one's business (and for business!). The theme for our 7th issue is "Socially" Yours - navigating an always-on world. We address how to keep the balance on a work and personal level. We delve into the power of actually talking with someone as opposed to an email or text message. We look into how to keep grounded and remember the value of yourself. Enjoy, and please do share! Yours in writing,
FROM THE EDITOR
issue That’s what she said ...
Is it tho?
Contributors Because people are your greatest asset Seasoned HR Solutions
The Give Back How much do you value your eyesight? Grace Vision
Feature Socially Yours Lisa Bell
IN THIS ISSUE
Recruiting ... Not A Swear Word
The Bizz Buzz OptiGrowth
The Enquirer Coach Me!
BEing the BEst BEing, you can BE Lydia Roux
Must Read Oh, the Places You’ll Go!
IN THIS ISSUE
Because people are your greatest asset
www.seasonedhrsolutions.co.za REACH OUT IF YOU NEED: ∙ R ecruitment Services ∙ P erformance Assessments & Reviews ∙ D isciplinary Assistance ∙ H R Policies & Procedures ∙ E mployment Contracts and, other HR related services
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Is it tho?
WhatsUp WhatsApp? The WhatsApp debacle has continued to be a question unanswered? If you remain with WhatsApp, everyone has your data! Where you are, who you are with, what you have said, what you have eaten … okay, so it was not quite as bad as that, but you get the picture I am trying to paint? The real question should be, ‘Are you more safer on any 8
By Angie Fraenkel
other social platform than another?’ By forcing new Ts&Cs onto the public, saying it would be sharing its data with Facebook, alarmed millions worldwide, but this was all momentary? Was this not already the case? Ever Googled that piece of tech you have been thinking about and then Facebook keeps popping up similar tech in your feed?
Fact or Fiction? Myths. Conspiracy theories. They surround us. They have caused people to riot and cause mayhem. And, sometimes they consume us. No matter the subject in question, and no matter whether you want to partake in the debate or not, you will always be curious. And, we typically ask, "IS IT THO?"
Or, you’ve added a new friend on WhatsApp and then Facebook is suggesting them as a friend the next day? It was a matter of agreeing to these new rules or delete your account. And so, as many users looked for alternatives, did they find the solution? Are you safe continuing with WhatsApp, or must you use these more supposedly more private platforms - Telegram? Signal?
that platform protect you any more than another?‘? They all gather intel. It really is more about what data you choose to share across these platforms. Just be aware of what you are saying, verbally or in text.
Is it tho? The world’s leading messaging platform claims security and privacy are in its DNA, but it is owned by the world’s most greedy data harvesting machine. In reality, WhatsApp has had this Facebook issue ever since the social media giant acquired the messaging app back in 2014. So, what has suddenly changed? Not much, other than they now have to let you know what info they have access to and what they don’t. Ask yourself, ‘If you are not using WhatsApp for private or business messaging, which platform are you using? Does IS IT THO?
The Give Back HOW MUCH D O YOU VALUE YOUR EYESIGHT?
race Vision provides free, high quality primary eye care to the poorest region of the poorest province in South Africa. Cataracts, Glaucoma and Macular Degeneration are prevalent conditions in poor rural communities.
THE NEED - THE MISSION OUR GOAL To find out more about Grace Vision or donate, be sure to link through to their website. www.gracevision.org.za
Grace Vision's specialised team aims to provide free cataract removal surgeries and vision restoration procedures to those who need it most. Blindness and poor vision can be reduced and even prevented if people have access to primary eye care and life-changing eye surgeries. Grace Vision aims to restore sight, dignity and life. THE GIVE BACK
SCAN TO DONATE 11
This way to your next investment
DAPHNEY KLOPPER Director at Rawson Properties Parklands, Tableview, Atlantis
LET YOUR PORTRAIT BE ...
That’s what she said ... DEBORAH DARLING Interview by Lisa Bell 14
LEFT PAGE PHOTOGRAPHER: Marike Herselman Photography
here are those moments in life when you meet someone and are instantly drawn to them. For the author, that happened a few months ago, when I boldly contacted Deborah Chambers or lovingly known as Deborah Darling. Deborah Darling embodies what all mature women aspire to be. She is confident, sassy, gorgeous inside and out, and she is 59. And, by mentioning her age, I am not being rude at all; in fact, her age and more so, or silver quaff of hair, is what got her to be the influencer and model that is Deborah Darling. So, sit back, grab a cup of coffee, forget that you wanted to go dye your greying sideburns and hear how this amazing woman has embraced growing older.
brave move was moving to Argentina for 3 months to learn to speak Spanish. That was very scary for me after being married for so long, running a family, being a mom, and I actually lay in bed the night before leaving, thinking, “I can’t speak Spanish. How will I buy a train ticket? How am I going to do this?” But I did it. Before that, I always had side-stepped brave moves. When 50 loomed up, I felt a bit panicked. And, it was highlighted when we had a workshop at work about emotional intelligence, and the conversation of getting old came up, and it just triggered me – to the point of tears and ‘snirfing’ – I was a mess. On top of it, in that year, a dear girlfriend died at the age of 53, and then 2 weeks later, my sister died at the age of 37, both of a brain aneurism. This gave me pause for thought – I was turning 50, and it helped me reframe the ageing thing. I knew too, that I had to change my job – 22 years in the same job! – so, I gave up my job, rented out my flat and went to the UK to do care work, the majority of it caring for an elderly lady. She and I got on like a house on fire despite the warnings that she had a reputation for being difficult to work for. It was so nice. We developed this really sweet
Q1 – Take us back a few years; where were you prior to this reasonably new venture? I had been working in the same job for close on 22 years. I was a technical writer, we were mostly women in the workplace, and I loved my job. It was a good environment for me to be in when I got my divorce, in fact. I was married very young, I had a daughter, and when I got divorced mid-forties, which was hard at the time, I thought, “What now?” My first Q&A
friendship. It made me realise, being around an older person, that we are really all the same. I was 50 at that time, and she was 92, but we were the same. We have all loved. We have all lost. We have all had passionate affairs. We are just all the same. It was good for me, that connection. When I came back to South Africa, I had let my grey grow out completely, and people started noticing it. I would be stopped in the street and asked if they could take my photo.
and then I started getting followers. First 10 followers, then 100, then it just started growing. I was like, “That is so cool!” I even had someone from Australia showing interest in me for their magazine. And, so it started to happen that people wanted to hear my story. Q4 – Why do you think you have been such a hit? I think it’s because, as women, we feel bad about ageing. We criticize and berate ourselves for getting older. So, we look to older women who seem to have sussed it out. And we want to understand how. I remember actually when I was still working at my long-standing job, there was a guy I worked with, very nice guy, probably mid to late twenties, but he said one day to me, “Oh, you’re past your sell-by date.” And that really set me off, and I remember feeling quite unattractive. It is terrible that we allow ourselves to feel that way. It seems to be happening earlier and earlier for some women. Even teenagers are having anti-ageing treatments done to their faces. It’s tragic! I remember the first time I saw a photograph of an older woman embracing her age and being depicted stylish, fabulous and beautiful - and she had natural
Q2 – Is that when you realised you could stand out as a personality? Well, no, although one of my friends said I should model (I hadn’t even thought about it), and so I registered with an agency, didn’t hear from them for a few weeks, forgot about it, and when they did get back to me they asked me to come in and see them and signed me up. I started getting jobs almost immediately. Q3 – And, the Instagram fame? A friend said I needed to be on Instagram, so I tried even though I didn’t know what Instagram was at the time! I couldn’t work it out - what are hashtags? It made no sense to me at all! I persevered, though, 16
RIGHT PAGE PHOTOGRAPHER: Marike Herselman Photography
silver hair. At the time I didn’t know that she was Beatrix Ost, a model, fashion designer and author, and she must have been in her seventies at that time. It made a huge impression on me and I believe that it also contributed to me rethinking the ageing process. However, I don’t like to call myself an influencer. I know that I do have some influence, but I prefer to call myself a content creator.
resonate with me. An example: if the brand has an anti-ageing thrust, I won’t touch it. I have recently launched an online shop inside my website - A little shop, darling! where I feature accessories and jewellery, with some items of clothing coming soon. A friend and I have just started a partnership to work with local makers to create interesting and quirky accessories. Our very first project was a show-stopper of a handbag, and we were lucky enough to get a nice order from a retail chain, which we have just delivered.
Q5 – Talk to me about Deborah Darling, the business So, honestly, I don’t make a fortune from my modelling, because the work can be a bit sporadic. I do very little sponsored work because I am adamant that I want to be authentic and I need the brand to
Q6 – What advice would you give to those thinking of starting a business? Remember that there are so many people out there Q&A
to help you – from organised platforms and courses, but also there are many knowledgeable people. You are not alone. Q7 – Advice for the 18-year old version of yourself? It would be to take more risks. Be brave and put yourself out there, feel the fear and do it anyway. I do that now all the time, and it’s not easy, but it brings on growth. Q8 – What does Deborah Darling’s daily routine look like? A typical day is gym in the mornings, a mix of cardio and strength training. In fact, I used to be a complete couch potato. Yes, I used to carry a bit of weight, which I didn’t like. And, from when I was in my early 50’s I have become quite active, I have even done a full Olympic distance triathlon. I still do sprint triathlons when I can. I come back from the gym and eat (I recently became a vegetarian, and I eat quite healthily). Mostly, I am behind my computer, answering emails, managing my social media, or I am out on a modelling job. I do podcasts, interviews like this, working on my shop when I get orders in, 18
Q10 – Parting words?
RIGHT PAGE PHOTOGRAPHER: Marike Herselman Photography
"My ability to communicate clearly is, I think, my human power. And it is about listening too."
Many older people say they feel invisible, but I feel that it is really up to us to put ourselves out there, to try new things, to make ourselves noticed. Thank you, Deborah, for the candid conversation. You are an inspiration, and I look forward to seeing what wonderful things Deborah Darling will get up to in the future.
packing, shipping, etc. My partner and I are planning our next handbag design, so very soon I will be spending some time in the manufacturer’s factory making the next sample. Q9 – What is your superpower? Both human and superhero style? I think my human power is communication. My job was always about creating order from chaos and communicating it well. And now, I still do all that but differently. My ability to communicate clearly is, I think, my human power. And it is about listening too.
To get in touch with Deborah, link through to her website or via her Instagram account
For example, my social media engagement is extremely high because I respond to as many messages and comments as I can. If I could have a superpower, I would love to be able to write, to be able to convey ideas beautifully in the written word.
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" S O C I A L LY" Y O U RS
he word ‘social’, as per the dictionary, is broken up into an adjective and a noun: adjective 1. relating to society or its organisation; 2. needing companionship and therefore best suited to living in communities. noun 1. an informal social gathering, especially one organised by the members of a particular club or group; 2. digital technology, i.e. social media.
In my mind, there should be a verb for the word ‘social’, and in fact, lately, many refer to the activity of socialising in this way, “ Will you be socialling this weekend?” – “When last have you socialed?” Before the 4th Industrial Revolution happened to us, the idea of socialising was a common occurrence. We would attend an event or function, have a glass of wine, meet friends and family for a braai and simply taking time out to engage and connect. Today, when the word social is uttered, it generally pertains
BY LISA BELL
to an online or digital reference. This could be setting up or attending a Zoom Video call, scrolling through your Facebook or LinkedIn feed, sending a WhatsApp text or typing up an email.
What has become of us? Is it weird and a little sad that we are able to meet up with triple the amount of people in one day than we could do faceto-face? Is it strange that we have become so accustomed to this, dare I say, “new normal”? Should we be finding ways to get back to “how it used to be”? Or, must we accept that to ‘social’ means to find a digital platform and connect that way?
Typically, when you planned a few meetings out of the office, you would have to consider at least 3-4 hours of travelling time, not to mention finding a parking spot (yes, Cape Town central comes to mind!). Now, with virtual meetings being the order of the day, we simply sit down 1 minute before the meeting time, log into our video chat platform, and get on with it, professional-looking from the waist up.
A little bit of this … and, a little bit of that My solution? Find a happy (and safe) middle ground, a place that works for everyone within the limitations set out and forced on us by a ‘little’ virus called COVID-19. Yes, we can do more business, make more connections, see more people, seal more deals than ever before. Why? Because we have taken the available time, we are given in one day and have squashed more meetings into it because we now don’t have to travel.
Listening to my 12-year-old, a few doors down, laughing and screaming at the top of his lungs with his friends, and remembering that he is completely physically alone in his room, brings the social aspect of this life to the forefront once again. Research has shown that, although they are far apart in person, they are connecting and being social.
There is no doubt that getting the boys together in the same room every other day is first prize, but one must appreciate that they are still having ‘play dates’, albeit across the cyber miles. The same applies to us adults. Whether for business or pleasure, we must venture out once in a while to connect on that very human level.
Finding the human within the digital
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THE BIZZ BUZZ
By Damion Stander
THE POWER OF THE COURTESY CALL
n a world of constant connectivity, social media and push notifications, we are starting to feel more isolated than ever before. If this is a general trait, connecting in business is also starting to get more difficult and complex. And not just due to our increased level of connectivity but also due to corporate governance policies and the limits to how client and
supplier relationships can interact. The power of a courtesy call came to mind in one of my recent engagements with a long-standing customer. The Cambridge English Dictionary defines a Courtesy Call as: “... a visit, or phone call that a company makes to customers,
THE BIZZ BUZZ
LEFT PAGE IMAGE: Marike Herselman Photography RIGHT PAGE IMAGE: Freepik
GETTING YOU THERE ... ONE BUSINESS FOCUS AT A TIME!
for example, to thank them for their business or ask if they are satisfied with the company's service: Use courtesy calls to encourage feedback and strengthen customer relations.” To be more accurate - and in my experience - the Unscheduled, Unexpected and Unplanned (3 U’s) courtesy call is one of the most powerful ways to build customer relations in the modern era of business protocol, corporate governance, socio-economic and legislated environments. I cannot remember ever making a courtesy call to an existing customer (for no particular reason) and not feeling a sense of worth and value thereafter!
Here are my golden rules that I live by when it comes to a courtesy call: • I will never make an “in-person” courtesy call at a customer’s place of work. For me, that is what scheduled meetings are for and as such remains the standard in my business engagement, whether it’s for formal or business-social meetings; • I nstead, I prefer to make a point of irregular, unscheduled telephonic calls to my customers (and other business stakeholders), emphasising that I am calling for no particular reason. And, fundamentally, meaning it; • I n my opinion, I don’t see a follow-up call to check customer satisfaction as a courtesy call. Every professional service provider or supplier should check
THE BIZZ BUZZ
on satisfaction as standard practice. In fact, the customer will not be surprised to receive such a follow-up, after-service call. It’s the expected thing to do; •H owever, what is not expected by the customer is the mindfulness of a service provider to call and check-in unexpectedly, with no agenda, no expectation, and purely as a professional courtesy.
Jon Kabat-Zinn defined Mindfulness as: “The awareness which arises when we pay attention, on purpose, without judgement, to the experience of the present moment, in the service of insight, wisdom and compassion.”
MY 3 U’S: •U nscheduled: irregularity of your courtesy calls over the lifespan of the customer relations is the key consideration here – no schedule to it, but it is a pointer engraved in your business ethos; •U nexpected: the customer must be surprised to hear from you – in my experience, “pleasantly surprised” will be the norm, once your customer gets to know that you are genuinely interested in the first instance; •U nplanned: This ties-in with the unscheduled part of the call and underlines the “for no particular reason” statement.
THE BIZZ BUZZ
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6. Embark on a new leadership journey V
BEING THE BEST BEING, YOU CAN BE By Lydia Roux
“So, okay then, Coach, if this is the new norm, what is the impact on me,” you might ask.
BUSINESS COACHING: Most people are still working from home and will continue to do so for the foreseeable future. This means that productivity will be tracked differently from a corporate perspective and our output measured by task deliverables (as it should be) without the interference of untimely interruptions. Tasks might very well be delivered ahead of schedule in many cases. It also means that business coach’s
PHOTOGRAPHY: Marike Herselman Photography
OVID-19 – a phrase that forever changed the landscape of business and BEing. It did allow us to explore a new way of doing things via the internet, whether that was through social media, Zoom meetings or messaging, you name it! For many, this unfamiliar way of BEing was first intimidating, then fascinating, and soon became essential. This is precisely the way it is going to stay – it has become the new norm.
exercise time and methods will/ might change and as we know, having an accountability partner in business is imperative to our mental well-being. More about this later. As a Business and Strategic Coach, I can honestly say that not having a plan for your business is the quickest way to fail. You must have a strategy – the overall goal plan – and then the smaller action plans to ensure we reach that goal. It is simple. A goal that is not written down very seldom sees the light of day. It is as if you don’t have to hold yourself accountable if it is not on paper. Is this not the first step to self-sabotage? HEALTH AND WELLNESS: We know that the lack of interaction with other people has a very adverse and depressing reaction to the human brain. 2020 was a living example of the importance of human interaction, and the lack of exercise compounded the feelings of loneliness, depression, and anxiety. So, how can the ‘spiral of going viral’ in this sphere benefit us? Over and above my career as a coach, I have turned my passion for healthy living into a business. To this end, Nutri-Fit-Studio is an online Health and Fitness Coaching platform helping
"being active and eating well has an alarming effect on our overall well-being as an individual." families overcome the trap of overeating, unhealthy food choices, and lack of exercise. As a Health and Fitness Coach, I cannot stress more how being active and eating well has an alarming effect on our overall well-being as an individual. The ‘new norm’ allows us to do daily workouts via Zoom with Nutri-Fit-Studio. We ensure well-balanced WOD (workouts of the day) over some time to enable our clients to achieve their individual goals, which might be weight-loss, competition prep, health issues, such and hypertension and diabetes, to name a few. MY OVER-ARCHING APPROACH TO COACHING: My sincere wish for every reader is that the goals you have set for yourself for 2021 will come to fruition. So, here is the question. Did you set goals for yourself? Are they personal or career goals, or both?
Are they written down so you can read them often? As an NLP Master Coach, I use the following 4 principles in my practices without fail:
The second pillar is “to know what you want.”: Without knowing what you want, you cannot even define what success is— setting specific goals with specific and anticipated outcomes – for yourself and others! The third pillar is known as “sensory acuity”: meaning to use your senses: It is essential to look at, listen to, and feel what is happening to you and around you.
obvious, yet how many times do we do just the opposite? A behavioural coaching model emphasises different aspects:
The fourth and last NLP pillar is “behavioural flexibility”: You don’t only have one option; you have many action choices. The more choices you have, the greater your chance of success. Keep changing what you do until you get what you want. This sounds simple, even
The first and foremost are relationships, specifically, “rapport”: Rapport at the spiritual level can manifest as a sense of belonging to a larger whole. Whatever you do, your successes will involve influencing and relating to others.
•M uch of our human behaviour is learned; • A ll behaviours result in positive or negative consequences; • I ndividuals are systems within systems; • E xploring and reframing core values, beliefs, and emotions; • A ssessing covert behaviours in relation to overt actions; • E mploying validated behavioural techniques.
The ultimate gain from effective coaching (business or health) includes: • • • • • • •
otivation M M ore focus M ore efficiency M ore productivity P ersonal progress P ersonal/Operational excellence P ersonal/Organisational success
Pursue your dreams vigorously with the right action and attitude and meet your goals! You are a BEing deserving of the success you dream of!
Contact Coach Lydia for assistance: 083 260 2273 or firstname.lastname@example.org www.nutri-fit-studio.co.za
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And definitely this.
by Krystin Morgenrood
n the design world, visual hierarchy is the process of organsing design elements in an order of importance. It has much to do with how we notice things. Where our eye moves to first and where it moves to next. Most common is the F pattern, which is how we read - from left to right and then wrapping around back down. When designing, the F pattern is used most often so that the lettering is easy to take in and consume visually. However, when it comes to images, the Z pattern is mostly used - as we are able to process images faster than text. When images and text are combined, it becomes a little trickier but not impossible to engage the viewer. The Z pattern can again be used - think of this order - Header Image - Sub-header..
OH, THE PLACES YOU’LL GO! ...
WHEN YOU HAVE A BOOK!
“Today a reader, tomorrow a leader.” – Margaret Fuller
How to Be an Antiracist by Ibram X. Kendi Kendi weaves an electrifying combination of ethics, history, law, and science with his own personal story of awakening to antiracism. This is an essential work for anyone who wants to go beyond the awareness of racism to the next step: contributing to the formation of a just and equitable society.
RECOMMENDED BY Deborah Chambers
The Leadership Dance by Lydia Roux An easy reading, practical book dealing with specific Leadership topics relevant to existing and new leaders. Goal setting, the importance of personal and organisational values, the effective use of language and so much more.
RECOMMENDED BY Lydia Roux
Legacide by Richard Mullholland Innovation is not about changing your product, it's about changing your mindset. It's not about doing something new, it's about stopping doing something old. This entire book rehashes these two lines in as many ways as ground-breaking.
RECOMMENDED BY Diane Boorman
Think Like a Monk by Jay Shetty In this inspiring, empowering book, Shetty draws on his time as a monk to show us how we can clear the roadblocks to our potential and power. Combining ancient wisdom and his own rich experiences in the ashram, Think Like a Monk reveals how to overcome negative thoughts and habits, and access the calm and purpose that lie within all of us.
RECOMMENDED BY Damion Stander
The One Thing by Gary Keller The ONE Thing is the New York Times bestseller which delivers extraordinary results in every area of your life-work, personal, family, and spiritual.
RECOMMENDED BY Bryan Douglas-Henry
The Happiness Project by Gretchen Rubin Gretchen Rubin had an epiphany one rainy afternoon in the unlikeliest of places: a city bus. “The days are long, but the years are short,” she realized. “Time is passing, and I’m not focusing enough on the things that really matter.” In that moment, she decided to dedicate a year to her happiness project.
RECOMMENDED BY Deborah Darling
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RECRUITING ... NOT A SWEAR WORD
Remote Remote working working
THE NEW SWEAR WORD IN RECRUITMENT Even before the COVID-19 coronavirus disrupted the planet, remote work had gone from that unspoken topic of workforce arrangements to a standard component of many people's workweek.
Ensuring that remote workers are not spending unnecessary time 'finding their way around' is crucial to optimising output. This online training will be much more cost-effective than sending your staff on a course at a venue.
There are multiple reasons for this, and in this article, we will touch on a few reasons why.
As luck would have it!
Remote Working – The answer or a swear word?
The business sector eyes have been opened to remote working as more of an option due to the worldwide pandemic.
Many corporates and privately owned businesses, especially those with an eco-friendly ethos, would want to avoid adding to the carbon footprint our petrol and diesel vehicles leave, so 'work from home' would be massively encouraged. Upskill Opportunities practical training to work productively from home Staff who are trained and knowledgeable on the software they are using whilst working from home are most productive.
Many companies had to downsize massively, some even having to shut their doors for good. When it came to cutting costs, office parks or premises were vacated, and staff were doing the same job, simply from a different location! Freelance is the new 'F' word People have had to find other avenues of income due to recent retrenchments. No matter what your qualification, if you have a service to offer or a niche skill-
RECRUITING ... NOT A SWEAR WORD
Don't be ever pessimistic by thinking that your staff working remotely is not viable; make it work for your business. Welcome the change, encourage the new normal of remote working and see your business soar. If you are struggling with the recruitment process or managing employees, please contact me.
Anthony Kettle Anthony Kettle is a true serial-entrepreneur always taking on new business opportunities with passion and zeal. He is the co-owner of West Coast Personnel, a successful recruitment agency that has been around for going on 21 years in the Table View, Western Cape area. He co-founded Skills Cafe, an online platform for Recruiters and corporates looking for Manufacturing and Engineering staff. He is also co-owner of Equip-Yourself, where job seekers can increase their chances of finding their dream job by up to 80%.
RECRUITING ... NOT A SWEAR WORD
set, you can market yourself at an hourly rate, and the chances of you securing work like that is huge! For businesses to use your services Adhoc is a cost-effective solution to their permanent staff loss.
A DYNAMIC TEAM, making a change to how you approach employment opportunities.
THE ENQUIRER Ask Diane Boorman
hether you’re navigating a multi-million-dollar business or just starting up, you will have burning questions. Diane Boorman is here to answer them.
Simple as that – you need a Tax Compliance Certificate and a Pin.
"What can a small business do to make their company profile more likely to qualify for government grants? " Hettie Wainwright from Wainwright Fine Jewellers.
Then, no matter how big or small your business is, you need business plans, forecasts, financials, marketing strategies etc. – these are to ensure you have actually spent time working ON your business and not just IN your business. It also shows if you really know how to grow – the doing part of your business.
Firstly, I have to start with, are you really a business or is it just a hobby? A business is an entity registered at CIPC, either a CC or PTY LTD or Trust and more. Secondly, you need to be compliant from a SARS/Tax viewpoint. If you make money, you need to pay tax.
Most grants are used for growth. Finance and loans are for immediate relief – but need to be paid back. I do have a question for you though – Why do you think you need a grant? To help your profit? – awesome. To help you out of trouble? – not so awesome.
What should one consider when starting a new business? Lisa Bell from The Word Architect Definitely take time and resources to research – research your clients and their needs. What do they truly need from your expertise? And, never forget to take a look at your competitors. This will probably be one of the few times I will tell you to look at competitors because we should have eyes forward and not sideways - we need to know they are there, but always be one step ahead of them. Once you have this information – decide what pain or problem you are solving or what pleasure you are enhancing for your client. Spend time working on what you want to build: a one-person operation or an empire – whichever way, start with building a plan – what, who is responsible, and when – have those critical elements noted down … this will allow you to build on a plan. Then, go for gold! But, hear this too - the best bit of advice I can give you is to ensure you are ready for hard work,
the long hours and the endless highs and lows – it is tough, but oh so worth every second. After 24 years of owning many successful businesses, I would never do anything else.
Diane Boorman Every business owner expects to be successful in their business, BUT how many have achieved their most significant potential of business growth? As a business enabler and growth accelerator and global guest speaker, Diane Boorman uses her 55 000 hours of entrepreneurial and corporate success to help uncover the hidden opportunities and future potential by identifying business areas often forgotten. Diane is Chairperson for The Cape Chamber of Commerce Small Business Portfolio. She is President for BNI Edge, the Director for Orion Organisation NPC, and the CEO for Brand Analytics. www.brandanalytics.co.za
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