Increase Sales: Sell at Cost to Make More Money

Liquor Profits Store Revenue Optimization

TM

#30

Increase Sales: Sell at Cost to Make More Money Alex Flasinski, Store owner + online expert

www.LiquorStoreProfits.com

INCREASE SALES: SELL AT COST TO MAKE MORE MONEY WRITTEN BY: ALEX FLASINSKI

I'm going to tell you how to sell things at cost to make more money.

It sounds too good to be true and it's kind of a trick title, because guess what?

You're not actually ever going to be able to sell stuff at cost and make money off of it, right? But the trick here is what you're going to do is sell your inventory that's not selling and use that money to buy new stuff that is selling.

So, there's two parts to this. You have to make a clearance section. I call it a clearance section, you can call it whatever you'd like, close out sale or seasonal sale. But what you're going to want to do is you want to gather up all of the items that are not selling.

2

© COPYRIGHT LIQUORSTOREPROFITS.COM ALL RIGHTS RESERVED.

WWW.LIQUORSTOREPROFITS.COM

And, this is great, at the end of summer, get your RosĂŠs and Chardonnays, at the end of a fall, get all your pumpkin things, at the end of winter, get all of your Irish cream and all that good stuff and at the end of spring, get all that weird stuff that you take as favorites for your sales reps.

Put all that stuff together, find out which ones you have only sold one bottle, two bottles, maybe zero bottles of. Put it in one area, let your customers know we are selling this at cost, this is the lowest possible price.

People are going to ask you for a further discount. You say no, it's at cost, no further discount. This is the discount. Then you take that money, whatever you paid for it, get it back.

Even if you're losing some money with the taxes and whatever, however you want to do it, just get that money back and put that money into stuff that you keep hearing about.

People are telling you to increase your whiskey. If people are telling you, you should get some more red wine, then get some more red wine. If people are telling you that you're store looks ugly or disorganized, spend that money and improve the look of your store.

WWW.LIQUORSTOREPROFITS.COM

Š COPYRIGHT LIQUORSTOREPROFITS.COM ALL RIGHTS RESERVED.

3

Maybe spend it on some advertising. Do what you got to do. You can only sell so much.

No exaggeration, we sell probably about like $30,000 to $50,000 dollars of clearance items every year.

At $2.5 million in revenue, it's a drop in the bucket, but it helps. That's $30,000 dollars of inventory that's not sitting on our shelves, literally collecting dust. Take it, give it a try and please let me know how that works out for you in your store.

Are you already doing this kind of thing?

Maybe there's some things that I don't know about that you guys are doing out there.

If you have a website, maybe put a clearance section on your website. People love deals and clearance items.

Give it a try. Do not wait. Seriously. Just do it. It's better to have that inventory moving and not making any profit, rather than just sitting on your shelf.

4

Š COPYRIGHT LIQUORSTOREPROFITS.COM ALL RIGHTS RESERVED.

WWW.LIQUORSTOREPROFITS.COM

WWW.LIQUORSTOREPROFITS.COM

© COPYRIGHT LIQUORSTOREPROFITS.COM ALL RIGHTS RESERVED.

5

Are You Ready to Increase Your Wine or Liquor Store Revenue and Profits?

6

© COPYRIGHT LIQUORSTOREPROFITS.COM ALL RIGHTS RESERVED.

WWW.LIQUORSTOREPROFITS.COM

Learn What it Takes to Increase Profits, Save Time, and Work Less Hours as an Owner.

Let us help you increase your brick-and-mortar physical store location and online store revenue and profits quickly.

"Looking Forward to Helping You Turn Your Liquor or Wine Store into a More Thriving Profitable Business."

Alex Flasinski Store Owner and Online Expert

Schedule Your Consultation Call here, or Email Us here.

WWW.LIQUORSTOREPROFITS.COM

© COPYRIGHT LIQUORSTOREPROFITS.COM ALL RIGHTS RESERVED.

7

EDITORIAL POLICY / DISCLAIMER: Liquor Profits - Store Revenue Optimization™ is an Editorial News Publication. Any company names or brand names mentioned and reported on, may be trademarks of their respective owners. Our publication or website is NOT endorsed by these in any way. We are sharing this content with our readers and the Liquor Store Profits™ Community for social and news editorial purposes only.

Cover Image Licensed from: Shutterstock.com / Rawpixel.com. Other Image Licensing - Credit: Shutterstock.com / Trong Nguyen, and monticello. Other Image Licensing - Credit: 123RF.com / Radub85.