Leverage Facebook + Instagram for Your Wine or Liquor Store by Liquor Store Profits

Liquor Profits Store Revenue Optimization

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Leverage Facebook + Instagram for Your Wine or Liquor Store Alex Flasinski, Store owner + online expert

www.LiquorStoreProfits.com

HOW TO TAKE ADVANTAGE OF FACEBOOK + INSTAGRAM FOR YOUR WINE OR LIQUOR WRITTEN BY: ALEX FLASINSKI

Today, I'm going to give you some tips on how you are going to increase your sales for your liquor store this year in 2020, and going into 2021. It's about Facebook and Instagram. Now, I am going to explain to you why your store must be on Facebook and Instagram, and the best way how you're actually supposed to do it. Everybody knows why you should be on social media. Not everybody knows how to do it the right way. Why? There are many reasons. People are actually searching on Facebook and Instagram directly, sometimes for liquor and wine stores in their area. Now, the majority of people are going to use Google to search for liquor stores or wine stores. But, some people will use Facebook and Instagram to search.

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You don't want to be losing those easy customers. Another reason, equally important, is that if you do have a website, and even if you just have your Google My Business (GMB) listing up, also having a Facebook and Instagram account with your same business name, address, and phone number, is going to give Google more information that boosts your search engine rankings. It's going to help Google verify this information because it appears on other trusted authority websites, and it's going to help you rank higher in the Google My Business rankings, which is the Google Maps search results that appears when someone searches on Google for local area businesses. Finally, it's actually going to be acting as a link to your website as well, from very trusted websites, such as Facebook and Instagram. So, how do you do it? Go on Facebook.com and Instagram.com to set up an account. It's very straightforward. You just need your name, address, phone number, add some pictures, make sure your store hours are there, etc. When you're adding pictures, don't just add a picture of the front of your store, add a picture of you, add a picture of any of your employees, add a picture of some products that you like, maybe the inside of your store, add a picture of the outside of your store and add a picture of where the people check out. WWW.LIQUORSTOREPROFITS.COM

And maybe, add seasonal pictures for Christmas, Halloween, and Thanksgiving, etc. You want to keep adding pictures a few times a year, at least. Weekly and monthly, even better. Now, how do you use Facebook and Instagram to your advantage? What I see most wine and liquor stores do, is they'll just add pictures of their bottles. They take a picture of a bottle, or of their shelf, and they'll add it with the price. That sucks and you can do better. There is another thing I do see a lot is when you have in-store tastings. You just take a picture of the girl or the guy, doing a tasting and that's it. Nobody cares about that picture. Even if the girl is super attractive, it is still just a picture of a girl in your store. It's not really providing any value for anybody. It's not relatable. That's not how you're supposed to use social media right now. It used to work in the past, it doesn't work anymore. The best way to use Facebook and Instagram, and this is what your competition isn't doing, is you have to make a small video. Videos are very much better than a photo. They get more interaction. Facebook prefers to show people videos as opposed to photos. More people will see it. To accelerate results is actually by using Facebook and Instagram ads. 4

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What you're going to do is you are going to make a video. For example, if it’s a holiday season, get a santa hat, for halloween get the pumpkin hat or whatever you want to do. Make a cute little video. Say, “Hey, this is Alex from Pikes Wine and Liquor wishing you guys a happy holiday.” Get your family in the video, get your employees in the video. If you can, get some customers in the video. Be sure to ask them their permission first. And tell your community, “Hey Elmont, (wherever your location is) Merry Christmas from us to you.” And then what you’re going to do is you’re going to advertise that video. When you advertise that video, you're going to do it locally. First, you're going to have the video and then you're going to advertise it to your local area. You can set the number of mile radius from your store location with Facebook and Instagram ads. This is all straight forward, so I'm not going to get into how to do that because there's so many videos online on how to do it. The important part is, understanding what video you're supposed to put up there, and why it works. This one thing probably isn't going to double your business. What it’s going to do, once you advertise locally, like within let's say a two mile radius of your store, people are going to say like “Hey that's so-and-so from the liquor store down the street.” Maybe they don't even know you, but they're like “that's a real person in that store right down to the street from my house.” It's not going to convert people in masses to come to your store, but I guarantee you're going to see some people come in. They're going to say, “hey that was a cute video, I'm here because I saw you on Facebook.” Trust me. It's going to work. This works even when you don't have any followers or likes on Instagram and Facebook. The way ads work, is they'll just show it. You'll pick a geographical area around your store and it'll just show everybody in that area around your store. And if I were you, I would spend anywhere from $50 to like $500 on ads to test it out. You don't have to spend $500 in a day, but set the ad budget to be about like $500 for like a week or even two weeks. And just let Facebook and Instagram do their thing with their ad algorithm. They'll show it to the right people and you'll get some more customers from it. Be sure to stay tuned. Please leave your comments and ask me any questions in the comments below.

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