Welcome to LINK.

With you, we create the decision-making criteria of tomorrow.

Our driving force

Our position at the top of market and social research in Switzerland didn’t just happen — we relentlessly pursue high standards in our work. This is the reason our mission statement focuses not only on our output in terms of our projects and customer satisfaction, but also on how we achieve this.

We provide facts. Our work leads to better decisions

, always.

We listen, adopt an entrepreneurial perspective and get actively involved: committed, competent, precise, reliable and with a clear focus on quality and results.

Whether it’s a traditional company, an authority or a startup – the LINK team is always the right partner.

We enthusiastically help companies and decision makers to understand markets and consumers in more depth.

Thanks to our method knowledge, we obtain market data efficiently and effectively. We incorporate benchmarks, gain insights and develop recommendations for action, hand in hand with our customers.

“Work” and “life” go hand in hand and lie at the heart of what it means to be human, and each day we analyze people as part of society and as active consumers. Market and social researchers put their all into their work — including long hours when it really matters. We’d rather carry out our work in step with the times and on compelling customer projects than be bored from 9 to 5.

Benedikt Lüthi, Chairman of the Board LINK and General Manager YouGov DACH

In December 2021, we joined YouGov, a leading international group of companies that focuses on market and social research as well as data products and analyses. Founded in the United Kingdom in 2000, YouGov is listed on the Alternative Investment Market (AIM) in London. We’re proud to be a member of such a successful global community and contribute to YouGov’s success with our power to innovate. Our affiliation with YouGov lets us connect our Swiss DNA with an international research network. We’ve been pursuing excellence in research for more than 40 years. Since our founding in 1981 in Lucerne, we’ve firmly fixed our eyes on innovation, earning LINK the leading position among Swiss market and social research companies.

Our values, which all LINKians follow each and every day, are reflected in our work and our culture and are what sets us apart from the competition. Respect is at the core of our interactions: We continuously learn from one another and motivate each other to deliver our best.

Our values

We focus our attention on the solution

Joining forces, we collaboratively take an innovative, hands-on approach to finding solutions for our customers. Identifying problems is good, finding solutions is better.

We express interest

We engage with one another, learn from one another, develop solutions with one another, help customers move forward, grow together as a team, and actively get involved.

We never lose focus

Structured and purposeful, we have a clear eye for detail while understanding the big picture and we never lose sight of the objective.

We live integrity

We’ve become the Swiss market leader by gaining trust through our competence, quality and reliability.

2

Our positioning

In our work, we span the opposing poles of science and business and draw our motivation from the relevance of the topics we address. We’re proud to work at LINK as our outstanding reputation is also echoed in our regular customer satisfaction survey. These results arise from the palpable positive spirit that infuses LINK as well as our ability to dynamically collaborate across teams and business units.

In 2022 and 2021, we asked our customers how satisfied they were with their cooperation with LINK. They awarded us

8,8

points out of 10 in both years.

Our mission at LINK is to continuously deliver quality and innovation and to challenge ourselves to provide the best possible service to our clients. We pride ourselves on being a company that not only delivers excellence, but also provides an inspiring work environment where talented people can come together and grow together. We place great emphasis on a positive company culture characterised by collaboration, creativity, fun and a strong team spirit. I am excited to work with my colleagues every day to realise our vision.

1 Lukas Theiler

2 Stefan Reiser

Lukas Theiler, CEO

3 Dr. Sabine Frenzel

4 Chris Kaiser

Marketing research

Research expertise, innovation and exceptional quality standards: Our marketing research delivers tailored insights for all sectors. Whether the research concerns marketing efficiency, product development, pricing, branding and image, qualitative research, customer experience or advanced analytics: We make recommendations about the approach, target group and collection methodologies that specifically reflect the findings our customers need. By continuously refining our tools and methodologies, we live innovation and always strive to achieve the best quality in conception, data collection and analysis.

LINK unites the modern with the traditional: At our company, agile, implicit research methodologies and phone-based representative studies along with machine learning, classic data processing, an innovative spirit and survey quality all come together under one roof. Our customers are always at the center of our attention: It’s for them that we strive to find the best solution and continue to develop ourselves. As a member of YouGov’s international research network, LINK also offers projects and advancement opportunities that extend beyond Switzerland.

Stefan Reiser, Managing Director Marketing Research

Making a relevant contribution to society motivates us and defines our work. We take great care in our work to record the contrasting opinions of the population in order to create reliable, objective decision-making criteria for political leaders. For many years now we have also served as a partner to the scientific community in Switzerland and abroad, which appreciates our high ethical and quality standards in collecting data.

Dr. Sabine Frenzel, Managing Director Social Research

Social research

The political and scientific communities need data they can rely on — it's good there's LINK social research. We’re an important data supplier for the Swiss Federal Statistical Office and meet the highest standards for representativity. Our data serves as a reliable indicator of the acceptance and effectiveness of political measures at the national, cantonal and municipal level as well as a basis for scientific research in Switzerland and abroad. In addition to large-scale studies on work, health, education, politics, media and mobility, the social research team also oversees a number of surveys on current topics of social relevance, thus providing the Swiss population with a voice that really gets heard.

Services

Good ideas are one thing; intelligent, efficient implementation is another. Our Services business unit provides a broad range of expertise in the execution of studies, including study management, survey programming, data analysis and presentation, recruitment of personnel and billing. We have our own IT infrastructure and can carry out the technical implementation of every conceivable customer requirement.

Each day, we collect the opinions of Swiss citizens using computer-assisted phone, face-to-face and online interviews, making us an attractive employer for up to 350 part-time positions, too.

We’re also proud of our panel boasting 115,000 active members, all recruited by telephone — it’s oneof-a kind in the world and the largest, most representative online panel in Switzerland. In addition, teams such as IT support, IT development, finance, marketing, HR and back office round out in the Services business unit and ensure LINK operates efficiently.

I really appreciate the inspiring working environment at LINK. Here, motivated people work together who are jointly dedicated to the task of offering our clients real added value. The combination of this attitude and a prevailing can-do mentality creates a dynamic and very positive working environment. Being part of YouGov also offers us numerous international (learning) opportunities and enables continuous personal development. This unique mix makes LINK a great employer!

Chris Kaiser CFO

How we tick 3

Those are just a few of the many important aspects that define our work. If you can identify with them, we’re on the same wavelength and you’ll feel right at home in the working environment at LINK.

We LINK people, companies and society.

Our job

Our daily work not only helps companies and governmental agencies in Switzerland, it also provides each and every citizen a voice that’s truly heard. We stand for professionalism and exceptional quality and offer our customers industry expertise, knowledge of methodologies, specialist knowhow and experience in consulting and project management. We do all this with passion.

In our Employee Listening sessions, we regularly turn to our employees to learn how they rate the following statements from 1 to 10: “I have everything I need to do my job well.”

7,8

7,7

8,2

8,2

Open communication

...input to help us propel LINK forward. At the same time, we consider it important to share information transparently and to remain in dialogue with our employees so we regularly hold informational events where we present business news and facilitate discussion about the results of the Employee Listening. We also cultivate short lines of communication and flat hierarchies across all business units.

7,5

7,7

7,9

8,2

“I feel adequately informed about developments and decisions that affect our company.”

We want to know what gets our employees going, so we assess the satisfaction of LINKians every quarter through a voluntary “Employee Listening.” It also provides room for comments and...

Diversity makes the difference

The distinct backgrounds and different experiences and skills of our employees ensure innovation, exceptional quality and top results. That’s why we value diversity and inclusion of every kind and welcome each addition to our team.

spirit

We cultivate collegiality and live our informal culture in our actions. We provide room for entrepreneurial ideas and targeted creativity. This forms the basis for our innovations and our top-quality services. Appreciation is important to us: We treat one another with respect and openly address mistakes.

We work together to find solutions and take a dynamic, proactive approach to changes. In addition to the discussion opportunities available during the workday, we also have a chance to spend time together outside of work at our regularly held LINK events and after-work drink gatherings.

7,7 7,4

“Overall, how satisfied are you with LINK as an employer?”

7,6

8,1

Can-do attitude

Those who work at LINK are team players and enjoy lending a hand. We’re looking for people who think outside the box and like to contribute their ideas — we definitely make room for their insights and always have an open ear for them. There’s still room for innovation in addition to carrying out the around 800 research projects for our customers each year.

Our job offers us creative freedom, demands a great deal of independence and offers opportunities for personal development.

8,3

8,3

“I feel valued by my supervisor(s).”

8,9

Our management culture

We extend trust, encourage independence and believe in transparency. Cooperation, appreciation and flat hierarchies characterize our management culture.

Development paths

Because continuously expanding our knowledge is important to us, we attend trade fairs and congresses or participate in webinars. Within our company, our YouGov Academy and training options such as LinkedIn Learning help us ensure the transfer of knowledge.

LINK offers good learning and internal development opportunities for managers and subject-matter experts. Our affiliation with YouGov also gives us a chance to obtain international experience.

These tools help us excel

We want to offer our employees a state-of-the-art technical setup that facilitates smooth collaboration within LINK, with our YouGov colleagues around the world and with our customers.

Thanks to our highly qualified IT staff, we also develop our own platforms such as the Swiss Brand Observer and products such as the Municipality Check as well as project-specific, tailor-made solutions such as apps and mobility trackers. Additional tools you may use depend on your position, but you can look forward to a smooth-running project environment that’s always kept up to date.

We use Zoom and Slack to also ensure a global dialogue with YouGov; for internal projects, we mostly use JIRA and Confluence. For our market and social research projects, we rely on innovative technologies, and tools such as quantilope, Dimensions, Ingress and Dapresy enable us to complete our studies quickly and with exceptional quality.

We use the complete MS Office 365 suite and are effectively networked through Teams and Outlook so we can always perform at our best at flexible working hours and at different work locations.

Cutting-edge working environment

At the beginning of 2021, we moved to Baslerpark in Zurich where we provide flexible workstations with everything you need. If the two screens on your height-adjustable desk aren’t enough for you, you’ll find not only our Felfel fridge in our LINKeria, but also a Nintendo Switch with a screen that’s guaranteed larger than the one you have at home.

If you’re in the mood for a round of ping-pong following a shared lunch in our LINKeria, you’re sure to find several colleagues ready to join you for a match. And: Through our offices in Lucerne and Lausanne, we’re networked throughout Switzerland.

You at LINK 4

What makes the ideal LINKian? Well, first and foremost, having enthusiasm for the job. We enjoy doing what we do every day because our job is diverse and challenging and gives us a lot freedom to be creative. You can see here what else you’ll need:

Strong commitment to quality

Personal responsibility

Motivation to generate your own ideas

Susanne Graf, Director Social Research

At LINK, I can oversee and refine exciting and complex social research projects. In the process, I’m able to contribute my many years of experience while always learning something new as well. Working with my skilled colleagues, we also sometimes realize the (almost) impossible at an exceptional level of quality, which speaks for good collaboration and mutual appreciation — not everyone can achieve this just like that.

You’ll never get bored at LINK: The wide range of questions from exciting customers will keep you learning something new all the time and you’ll always have a team of specialists to back you up. And thanks to the ping-pong passion of many LINKians and our many events, you’ll also have a chance to hang out and network outside of work.

Matthias Biedermann, Research Consultant Marketing Research

For me, LINK is an employer that effectively integrates good teamwork, respectful interaction and appreciation.

Samuel Ackermann, ICT Specialist

This kind of customer feedback awaits you at LINK:

I contacted several companies about market research and asked for their advice. I chose LINK based on their expertise, and I wasn’t disappointed — a super service and pleasant to work with. It was a great experience and I will definitely use LINK again next time we do market research.

Very reliable, skilled project support marked by flexibility and infused with empathy.

Chantal Käch, Project Manager Market Research Coop

I really appreciated the quality, the focus on our needs and the flexibility. Our work together was swift, uncomplicated, always competent and very friendly.

Martina Ziegerer, Executive Director Zewo

Victoria Grand, Marketing specialist Mabeo

We want the best. And we know we have to offer a lot in return to get it. We want for you to feel good working at LINK, to have a chance to grow and develop, and to provide us your support for as long as possible. That’s why you’ll find the wide range of employee benefits here.

Flexible working hours and working from home

Option for unpaid leave

Support for advanced training within and outside the company

Access to on-top resources such as LinkedIn Learning and Headspace

Company-internal YouGov Academy

Company-internal development opportunities

Competitive wages and good employee benefits

Equal pay for all

Corporate volunteering opportunities

Dog-friendly office (for friendly dogs)

Varied catering services

Many great LINK events throughout the year

(Everyone’s now offe- ring after-work drinks and ping-pong tables, so we don’t even count these perks. But you’ll also get your money’s worth in this regard, too, of course.)

Finding your way to us

Yes, we think transparency is great. That’s why we’d like to be quite open about showing you what your application process looks like with us: We address candidates informally throughout the process because that’s part of our culture and we’d like to give you an authentic glimpse into our working environment right from the start. Throughout the process, it’s important to us to give you a realistic impression of the typical workday at LINK so you can hit the ground running when you start.

Is market and social research right up your alley?

After submitting your application through our website, you’ll hear from us no more than 10 business days later with feedback on how to proceed.

Great! It’s our passion,too. We’re already an excellent match!

Initial Interview

Your application impressed us — now it’s time to get down to the nitty-gritty. The initial interview gives us a chance to personally meet and for you to learn all the important details about the position, LINK and how we work.

Of course, we’re also eager to learn more about you, your experiences and your career ambitions.

Case Study

If you’ve gotten us as excited about you as much as you are about us, we’ll then invite you to solve a specific problem that closely resembles your future work as preparation for your second interview.

Second Interview

In the second interview, we’ll address further specific questions about the position and its responsibilities. In addition, you’ll present your case study and show us you’ve got what it takes. You’ll meet future team members and in the process get a fuller picture of what to expect at LINK.

Congratulations — we hit it off! We’ll send you your employment contract electronically as soon as you’ve indicated your acceptance.

Welcome to LINK! On your first day with us, you’ll meet your new colleagues, test our coffee options during joint team breaks and get an introduction to our most important tools. During your initial training period during your first few weeks at LINK, your team will introduce you to your new area of responsibility. We also hold regular onboarding days to give you a good overview of LINK.

Darn! It didn’t work out. We consider transparent feedback about the application important and if it wasn’t a match this time, perhaps the next. And who knows, maybe it’ll work out next time.