Show Daily for ITE HCMC 2014 - EN Vol 2

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Free copy SEPTEMBER 12, 2014

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HCMC Department of Culture, Sport and Tourism

VOL 02

Official Show Daily for ITE HCMC 2014

ITE HCMC 2014: FIVE COUNTRIES - ONE DESTINATION, AND MANY MORE

PHOTOS BY: QUOC CUONG

Ceremony of inauguration ribbon cutting and visiting ITE HCMC 2014

Within framework of ITE HCMC 2014, on morning September 11th, 2014, the Ministers, Ambassadors, Deputy Ministers, Leaders of 05 countries of Vietnam, Laos, Cambodia, Thailand and Myanmar attended the Ceremony of Inauguration Ribbon Cutting and visited booths.

Vietnam side is represented by Mr. Hoang Tuan Anh - Minister of Culture, Sports and Tourism of Vietnam, Mr. Nguyen Van Tuan - General Director of Vietnam National Administration of Tourism, Mrs. Nguyen Thi Hong – Vice Chairman of Ho Chi Minh City People's Committee, Mr. Phan Nguyen Nhu Khue - Director of Ho Chi Minh City Department of

Organized by: l Vietnam National Administration of Tourism l HCMC Department of Culture, Sports & Tourism l VINEXAD – Vietnam Trade Fair & Advertising Joint Stock Company l Informa Exbitions

Culture, Sports and Tourism. Representatives of other countries are Mr. Panyarak Poolthup – Extraordinary and Plenipotentiary Ambassador of Kingdom of Thailand; Mr. Bosengkham Vongdara – Minister of Sports, Culture and Tourism of Lao People's Democratic Republic; Mr. Thongkhon – Minister of Tourism of Kingdom of Cambodia; Mr. Sai Kyaw Ohn – Deputy Minister of Hotels and Tourism of the Federal Republic of Myanmar; Mr. U Myint Swe – Governor of Yangon; Mrs. Mak Vansitha – Vice Mayor of Phnom Penh; Mr. Somvandy Nathavong – Mayor of Vientiane City, etc.

Upon 10 year of development, ITE HCMC 2014

Supported by: l Ministry of Tourism, Cambodia l Ministry of Information, Culture, and Tourism, Lao PDR l Ministry of Hotels & Tourism, Myanmar l Ministry of Tourism and Sport, Thailand

is expected to attract 20,000 domestic and overseas visitors as well as 250 booths from countries of Cambodia, Laos, Thailand, Myanmar, Indonesia, Malaysia, Japan, Korea, Taiwan, Netherland, England, etc and from 27 provinces and cities such as Vung Tau, Binh Thuan, Ca Mau, Hue, Hanoi, etc.

During the event, when visiting the Exhibition, visitors will have chance to a lot of useful information for travel plans as well as may be lucky to attractive gifts and preferences from tourism enterprises. The Exhibition will take place from 11/9 to 14/09/2014 at Saigon Exhibition and Convention Centre – SECC, Phu My Hung, District 07.

THIEN DI

Endorsed by: l Ministry of Culture, Sports & Tourism, Vietnam l People’s Committee of Ho Chi Minh City

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ITE HCMC - 2014

Relishing the quintessence and unique culture of Vietnam that embraces cultural, historical, and architectural values, Vietnamese cuisine, etc. They are breath, life and origin of Vietnamese people. Choosing Saigontourist, customers will be given opportunities to enjoy to the full the essence of Vietnam accumulated for over 4,000 years since its formation with a great deal of interesting things.

SAIGONTOURIST HOLDING COMPANY A system of over 100 hotels, resorts, entertainment zones, restaurants, travel service and transport firms, convention centers, golf courses and training schools. www.saigon-tourist.com

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ITE HCMC - 2014

Talk to introduce tourist destination of Korea will make an introduction on tourist destination of Korea as well as service of treatment and health care in Korea at 11h00 – 12h00, September 11th - 12nd, 2014 at SECC.

Russia – Vietnam Tourism Business Networking Seminar is organized by Ministry of Culture, Sports and Tourism with the purpose to boost the development cooperation and tourism promotion between Russia and Vietnam on the basis of the cooperation plan on tourism development period 2013-2015 between ministerial

organ of Russia Federation and Vietnam Ministry of Culture, Sports and Tourism. This is also an occasion for administer of tourism organizations, tourism promotion center and tourism enterprises of the two countries to network together. There are more than 20 enterprises and 12 media coming from Russia.

Seminar “Japan Tourists market: current trends & potential outlook: In compliance with the policy to promote attracting Japanese tourists to Vietnam in period 2012 – 2015 announced by the Ministry of Culture, Sports and Tourism, the Organizer, this time, will attach special importance to introduce Japanese market at the Seminar “Japan Tourists market: current trends & potential outlook at 13h30 – 16h30, September 11th, 2014 at SECC.The Seminar will build an important foundation to enter such a key promising market as Japan with a focus

on inviting speakers who are experts – experienced and well-known in tourism sector coming from Tokyo, Japan in order to provide more information and knowledge of current status of Japanese tourists as well as potentiality and perspective for development of Japanese market.Also, the seminar will be chance to nurse and improve skills and experiences of travel enterprises who have been trading in this key promising market with the aim to develop Vietnam – Ho Chi Minh City to become the attractive destination for Japanese tourists in the coming time.

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ITE HCMC - 2014

A Wonderful Welcome to ITE HCMC 2014 n MAX LLEWELYN,

Editor, the Holiday and Travel Magazine ITE HCMC 2014 is celebrating its 10th anniversary in Vietnam this year. I am one of the many people from around the world privileged to attend.

The Welcome Dinner was held this evening at the Elisa Floating Restaurant on the Saigon River in HCMC. This restaurant is Elisa Floating a unique 4 storey timber structure in the Restaurant shape of a large boat that stays at the one spot on the river.

On our arrival we went to the top deck to enjoy drinks and snacks before a few welcome speeches were made.

We all then enjoyed the Ho Chi Minh City Lighting River Cruises Festival 2014.

This was a colourful parade of boats on the Saigon River.

All were lit up with different lighting techniques and they made a spectacular sight as the floated by us on the river. Some of the boats had the outlines of famous old buildings in HCMC, such as the Post Office and Opera House. The most spectacular boat was a floating stage, with large lit flowers decorating it. The dancers, singers and fireworks on it created a most wonderful experience.

The Welcome Dinner was served in the Elisa Floating Restaurant, with musicians playing traditional Vietnamese music as we ate.

I was impressed with the menu, where dish after dish was brought out for us to enjoy. They showcased the wonderful food that Vietenam has to offer. These included: - Wrapped foods from 3 major regions of Vietnam (Fresh salad roll, Spring roll, Steamed rice sheet with grilled meat) - Lotus stem salad with pork meat and shrimp - Chicken soup with lotus seed - Crab sausage - Grilled duck breast with honey - Seafood fried rice wrapped in lotus leaf - Tea and lotus seed moon cake.

ITE attracts delegates from around the world. I had the privilege of sitting on a table with delegates from Australia, Hong Kong, India, Russia, Thailand and Vietnam.

The Welcome Dinner and River Parade were a most enjoyable introduction to ITE HCMC 2014.

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Colorful opening ceremony gala dinner ITE HCMC 2014 Jubilee 10th season of ITE HCM 2014 opened with Lightning river cruise festival and gala dinner with meaningful title “The Mekong – the living colors” on 10 September 2014. In the warm evening of the tenth day of September beautiful White Palace welcomed leaders of the Ministries of tourism of 5 countries – Vietnam, Thailand, Mianma, Lao and Cambodia, high ranking officials of Ho Chi Minh city, international buyers and media of ITE HCM. ITE HCM for more than ten years is the largest and most established travel event in Vietnam, supported by Ministry of Tourism, Cambodia. Ministry of Information, Culture and Tourism, Lao PDR, Ministry of Hotels and Tourism, Myanmar, Ministry of Tourism and Sports, Kingdom of Thailand and Ministry of Culture, Sports and Tourism, Vietnam.

Colorful opening ceremony - gala dinner ITE HCM 2014 started with welcoming speech of H.E. Hoang Tuan Anh, Ministry of Culture, Sports and Tourism of Vietnam and followed with Mekong Tourism Alliance Award. The ceremony recognized the best travel agents, hotels and airlines of five countries Vietnam, Thailand, Mianma, Lao and Cambodia. Colorful cultural performance of the gala dinner emphasized the unique beauty of Mekong river countries.

This musical and traditional dances performance shows vividly that the idea of "Five countries - one destination" is creating very special cultural experience in one travelling.

For many years I am writing about Vietnam as travel destination. My book “Vietnam. The Land of Dragons and fairies” is highly appreciated both by Russian and Vietnamese readers. My essays about the most beautiful and attractive travel destinations of Vietnam are published regularly at Pegas inflight magazine with 40.000 copies for monthly circulation. This made me quite close connected to ITE HCM. Last year I had

an honor to have an exclusive interview with H.E. Hoang Tuan Anh and Dr. Phan Dinh Tan, Speaker of the Ministry of Culture, Sports and Tourism of Vietnam. Also in December 2013 I had a chance to share professional tourism analytics about perspectives of the tourism between Vietnam and Russia in my article “Russians come back” in Vietnamese language for Forbes Vietnam.

This year I am glad to introduce to professional of tourism industry of Vietnam an effective instrument for promotion of Vietnam as travel destination for Russian market - “Business & Leisure” journal, the journal for business community of Russia. In the early 2015 special Vietnam issue of the “Business & Leisure” journal is coming.

In recent years Vietnam became well known at Russian market as popular mass destination with many charter flights from more than 20 airports of Russia. Every year new hotels and resorts came into operation in Vietnam. Among them are hotels which belong to famous hotel brands of the world.

Travel industry of Vietnam is growing fast and strong. Effective cooperation between tourism industries of five Mekong region countries is an interesting initiative and promises to be fruitful if the professionals in tourism business receive cooperation from airlines and hotel business to form a competitive product for Five countries - one destination.

Submitted by MS DARIA MISHUKOVA

PHOTO: LONG TRI

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Magazine

Free copy SEPTEMBER 12, 2014

www.itehcmc.com

VOL 02

HCMC Department of Culture, Sport and Tourism

Official Show Daily for ITE HCMC 2014

ITE HCMC 2014: FIVE COUNTRIES - ONE DESTINATION, AND MANY MORE

“Cambodia Night” for further solidarity between 5 countries n HOANG SON At 18h30, September 11th, 2014, at Rex Hotel, it takes place the “Cambodia Night” to introduce buyers, sellers, media and VIPs the tourism potentialities of Cambodia, featuring both classical and modern identities. The night showcases diversified culture and impressive food of Khmer.

Especially, the meeting this night is also to strengthen friendly solidarity and effective cooperation between 05 countries in field of tourism under the theme “5 Countries – 1 Single Destination”. The programme highlights performances such as singing, dancing, fashion show, playing with traditional musical instruments, having provided a lot of big impressions and attractions to both domestic and international audiences.

Mr. Thong Khon – Minister of Tourism of Kingdom of Cambodia makes a speech: “... ITE HCMC indicates a big influence in the region. This is chance for buyers and sellers to meet, promote commercial relations and also to market

port from the neighbour countries.

“Cambodia is a destination of peace, safety, stability, hospitality and warmth for tourists whenever they come”, Mr Thong Khon said at his speech.

It is known that next week, from September 16 to September 19, 2014, Cambodia will be home to PATA Travel Mart 2014; and in December 2014,

Cambodia will host “Sea Festival 2014” in province of Kok Kong. In addition, Cambodia is also the host nation of World Conference on Tourism and Culture from February 4 to February 6, 2015 in Siem Reap AngKor under the coordination with Cambodian Royal Government, UNWTO and UNESCO. HS

PHOTO: QUOC CUONG

perspective of tourism areas in Cambodia as well as destinations for regional tourists and tourists who come from third countries. Cambodian Royal Government considers tourism as “Green Gold” adding to importance of socio-economic development as well as making contribution to develop “Green Economy” in Cambodia. In 2013, Cambodia welcomed 4.2 million international tourists, up by 17.5% against 2012, reporting a revenue of USD 2.5 billion (accounting for over 12% of GDP), creating direct jobs for more than 620,000 residents and indi-

rect jobs for tens of thousands of others. In first 06 months of 2014, 2.2 million international tourists have visited Cambodia. Vietnamese ones rank first in quantity (more than 430,000 tourists reported). It is predicted that Cambodia will receive about 4.6 million international tourists in 2014 and 5 million in 2015. By 2020, around 7 – 7,5 million tourists making a revenue of about USD 5 billion will come here. In spite of some difficulties and challenges, Cambodia’s Tourism Industry still shows its perspective thanks to effective cooperation and mutual sup-

Magazine

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Tourism Magazine of Ho Chi Minh City Show Daily for ITE 2014 In charge by: HCMC Department of Culture, Sport and Tourism Implemented by: Tourism Magazine of Ho Chi Minh City Designed by: P.T.K. Do Printed at: Ho Chi Minh City Nhan Dan Newspaper printing house No 2, September 12th, 2014 License number: 41/GP-XB-STTTT, issued on 13/8/2014 (HCMC Department of Information and Communication)

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ITE HCMC - 2014 Mr. NGUYEN ANH VU – Director of Majestic Hotel:

Mr. NGUYEN QUOC DANH – Chairman, Director of Sasco company:

ITE HCMC – A bridge between domestic tourism and international tourists

ITE HCMC – chance of trial and experience for tourism enterprises

Year 2014 is 10th anniversary of International Travel Expo Ho Ch Minh City (ITE HCMC). And over those 10 years, ITE HCMC as expected has become a bridge between domestic tourism and international tourists.

With the key message in favor of “Five Countries – One Single Destination” – including Vietnam, Laos, Cambodia, Myanmar and Thailand, ITE is the platform to do business and promote cooperation between regional and international enterprises. In addition, ITE is also a destination of many participants coming from 17 countries and territories such as Japan, Korea, Malaysia,

Netherland, Germany and so on.

For Majestic Hotel, this is a chance to introduce directly to international travel agents.

Participating in ITE since first time, Majestic many years plays as the main sponsor of the exposition in regard to guest rooms and meals. This year is the same, Majestic is one of sponsors for international partners who attend the exposition and thanks to these activities Majestic hopes to make small contribution to promote and introduce a friendly and hospitable Vietnam to both domestic and international clients.

T.DUONG

Reporter: His impression to ITE HCMC on its 10th anniversary Mr. Nguyen Quoc Danh: International Travel Expo Ho Chi Minh City (ITE HCMC) is the annual event of the Ministry of Culture, Sports and Tourism in Ho Chi Minh City. From an exposition with small scale, mainly for Tourism industry of three countries of Vietnam, Laos and Cambodia in 2005, ITE HCMC now has become a destination of travel companies, hotels, airlines of many countries and territories, especially ASEAN countries.

Having accompanied with ITE HCMC since 2009 as a sponsor, what strongly impresses me is increasing quantity of invited guests, presence of famous tourism brands from many countries in the world, proactive attention of domestic and international media as well as attendance of international speakers and politicians, etc.

Especially, messages over the years from the Organizing Committee always feature scale and influence of a more well-established and professional international exhibition. As the organizer, ITE HCMC is also an important

occasion to introduce and promote Vietnam tourism to international clients and partners in the most diversified and comprehensive manner.

It should think that on basis of positive achievements having been gained by ITE HCMC, participation into the exhibition will be a drivingforce and a chance for the domestic tourism industry to exchange, try and experience more.

It is noticed that the Ministry of Culture, Sports and Tourism has decided to choose 10th anniversary of ITE HCMC 2014 as the highlight event to invite international travel firms, FAM trip delegations to Vietnam for promotion and introduction of Vietnam tourism products.

The unit has developed the program What to do to sup-

Vietnam Airlines: products at ITE 2014

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port Organizer of ITE HCMC 2014 from September 11 to September 13, 2014.

- To welcome this important event, in addition to provide free of charge transportation service (by high-ranking vehicles) from airport to hotels in Ho Chi Minh City as previous years, SASCO also provides free of charge service of VIP reception for the Delegation of Tourism Ministers of 05 countries (Laos, Cambodia, Myanmar, Thailand and Vietnam), Delegation of Mayors, presses and international speakers at the international and domestic destination terminals (Tan Son Nhat Airport). Besides, SASCO will support charges of printing, location of 01 Brandroll, 09 standees at positions inside and outside of Tan Son Nhat airport.

Especially, SASCO also helps welcome and provide service of Landing Visa application for international delegates at the best price (20% discount).

It is hopeful that ITE HCMC 2014 together with the message “5 Countries – 1 Single Destination” will surely gain as many achievements and successes as expected.

Your sincerely, KIM LONG

ITE HCMC - 2014

Vietravel 10 years Vietjet offers free flights and discount tickets at Ho Chi Minh City accompanying with ITE - HCMC Discounted prices: from ITE HCMC from the first International Tourism Expo 2014 days,Attending 39.990.000 VND – included a disVietravel is proud to be a well (Ho Chi Minh City, 8 September 2014) – Vietjet will giveaway thousands of tickets for free or greatly reduced rates at this year’s HCMC International Tourism Expo (ITE), which will gather over 200 international tourism agencies from nearly 20 countries in the region.

With this incredible promotion, Vietjet promises to steal the limelight by offering visitors an incredible opportunity to snap up free tickets and purchase discount fares for VND99,000 and VND199,000 during the expo which runs from September 11-13 at the Saigon Exhibition and Convention Center (SECC) in District 7, Ho Chi Minh City.

The promotion, which will run from 10am to 12 noon and from 2pm to 4pm every day at Vietjet’s booth, applies to all of Vietjet’s routes—the airline currently boasts a network of 27 domestic and international connections. The travel period for the promotion lasts from October 1 to December 31, 2014 (excluding holidays).

Additionally, customers who purchase tickets at HCMC ITE 2014 will immediately enjoy another 10% discount on their next ticket purchase with Vietjet.

With a key message this year of “Five Countries, One Destination”, the HCMC ITE 2014 aims to develop

tourism ties and boost collaboration between travel agencies in Cambodia, Laos, Myanmar, Thailand, and Vietnam.

With free admission, ITE visitors will be able to learn more about business opportunities in tourism in all of these countries while shopping around for great travel deals and tourism products.

About Vietjet: Vietjet – a dynamic, innovative airline – has quickly won passengers’ hearts to become the most favorite airline in Vietnam and in the region since 2011. Vietjet proudly operates a new & lively fleet with comfortable leather seats of choice to reach 21 destinations locally and globally. With friendly and dedicated staff, Vietjet is always trying every single effort to offer customers best services, such as convenient online booking, yummy meals, and unbeatable fares. As a new airline of thoughtful surprises, Vietjet currently operates more than 770 flights per week. In Vietnam, Vietjet has successfully connected key economic regions such as: Ho Chi Minh City, Ha Noi, Hai Phong, Da Nang...

International flights include Singapore, Bangkok (Thailand), Seoul, Busan (Korea)… Today, Vietjet is one of the fastest growing airlines worldwide and is quickly expanding international routes throughout Asia-Pacific.

known brand to contribute to the success of ITE during the past years.

With strategies to become one of the leading Asian Tour Operators, Vietravel has defined its leading position and reputation in building and promoting a lot of programs, events to propagandize the impressive beauty of Vietnam and organize many unique and different products.

Coming to ITE HCMC 2014, Vietravel has well prepared from the beginning including the booth display, and the special tour programs, especially will offer very attractively discounted tours to visitors. In ITE this year, Vietravel booth with the theme : “Vietnam – the song of interchanging season” with a wish to send to all the partners, buyers, and visitors a warm greeting of autumn from Vietnam – a country with gentle and plain beauty with amazing natural landscapes and season interchanging moments.

From September, the weather comes to its most beautiful autumn time of a year. Vietravel especially offers to all visitors who book tours at our booth a shocking soft tour prices.

This is the only opportunity to book assured quality tours at very good prices. All the programs directly sold at Vietravel booth are discounted 40% compared with usual tours. For instance, you can choose Cambodia tour (4days) with a package tour price from 1.99million VND; USA (7days): 39.99million VND instead of 59.99million VND. Highly evaluated with the customer care services, Vietravel always offers grand promotional programs as our good will and gratefulness to those who have accompanied with Vietravel for the past years. On this occasion, Vietravel will openly celebrate the Grand final “Lucky Draw” Hello Summer 2014 to find the luckiest customer with the greatest reward “A Honda City 1.5AT car” and claim the Autumn Promotional Program 2014, which promises not less attractive than Hello Summer one.

This is also the 6th time that Vietravel receives "Mekong Tourism Alliance Awards" with a title of The Best Outbound of the Year. The prize is awarded and honored the best businesses. On this occasion, Vietravel will interact and promote destinations with Vietjet Air, the Tourism Authority of Thailand and the Korean Tourism Board.

Promotional tours are sold at Vietravel booth on September 12 and 13, 2014 (*) From 10:00 – 12:00 am, September 12, 2014 * Los Angeles - Hollywood Universal Studio - Las Vegas Hoover Dam (7 days) Departure date: Nov 11/2014

count of 32% * Hue - La Vang Holly land – Thien uong Cave – Ba Na Hill – Hoi An – a Nang (4 days) Co-ordinated program with Vietjet Air & Golden partners Departure dates: Sep 21, 28/2014 Discounted prices: from 4.590.000 VND - included a discount of 4 million VND From 13:00 – 15:00 pm, September 12, 2014 * Cambodia Siem Reap – Phnom Penh (4 days) Departure date: Sep 20/2014 Discounted prices: from 1.990.000 – 2.590.000 VND - included a discount of 21 - 40% From 15:00 – 17:00 pm, September 12 * Seoul - Jeju - Seoul - Everland Nami (5 days) Departure date: Oct 11/2014 Discounted prices: from 17.990.000 VND - included a discount of 28% From 9:00 – 12:00 am, September 13 * France - Germany – Switzerland - Italy (13 days) Departure dates: Nov 3,10,12,17, 24/2014 Discounted prices: from 92.990.000 VND - included a discount of 2 million VND * Ha Noi – Yen Tu - Ha Long – Thien Cung Cave –Bai inh pagoda – Trang An (4 days) Co-ordinated program with Vietjet Air & golden partners Departure dates: Sep 18,25; Oct 2 Discounted prices: from 5.490.000 VND - included a discount of 4.9 million VND From 13:00 – 17:00 pm, September 13 * Malaysia (4 days) Departure dates: Sep - Dec/2014 Discounted prices: from 5.990.000 VND - included a discount of 22% * Hong Kong (4 days) Departure dates: Oct 2, 9, 16, 23/2014 Discounted prices: from 15.990.000 VND - included a discount of 1 million VND (*) Applied for customers booking tour and depositing at Vietravel booth on September 12 and 13, 2014 For further information, please contact: Vietravel booth: No. 454 –799 Nguyen V n Linh Street, Tan Phu Ward , District 7, HCM City 7

ITE HCMC - 2014

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