ITE HCMC 2018 - Show Daily (EN) Vol 2

Official Show Daily

ITE HCMC

The special issue of Ho Chi Minh City Department of Tourism

2018

The 14th International Travel Expo Ho Chi Minh City VOL 2 ■ SEPTEMBER 7, 2018 Free copy

OFFICIAL OPENING CEREMONY OF INTERNATIONAL TRAVEL EXPO HO CHI MINH CITY - ITE HCMC 2018 Story: Nguyen Bao - Photos: Huu Long

The 14th International Travel Expo Ho Chi Minh City - ITE HCMC 2018 was officially opened at the Exhibition Hall Entrance of Saigon Exhibition & Convention Center (SECC), District 7, Ho Chi Minh City on the morning of September 6th, 2018.

ITE HCMC 2018 is an annual tourism event organized by Vietnam National

Administration of Tourism, Ho Chi Minh City Department of Tourism, VINEXAD Trade Fair & Advertising Company and Informa Exhibitions. From the 6th to the 8th of September in 2018, the event is endorsed

by Ministry of Culture, Sports and Tourism of Vietnam and Ho Chi Minh City People’s Committee as well as is sponsored by the

Organized by: ● Vietnam National Administration of Tourism ● HCMC Department of Tourism ● VINEXAD - Vietnam Trade Fair & Advertising Joint Stock Company ● Informa Exhibitions

Ministry of Tourism of Cambodia, Ministry of Information, Culture and Tourism of Laos, Ministry of Hotels and Tourism of Myanmar, and Ministry of Tourism and Sports of Thailand. The event marks a milestone of 14-year growth and development of the international tourism cooperation of the Mekong sub-region countries.

Supported by: ● Ministry of Tourism, Cambodia ● Ministry of Information, Culture, and Tourism, Lao PDR ● Ministry of Hotels & Tourism, Myanmar ● Ministry of Tourism and Sport, Thailand

Endorsed by: ● Ministry of Culture, Sports & Tourism, Vietnam ● People’s Committee of Ho Chi Minh City

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OFFICIAL OPENING CEREMONY...

ITE HCMC 2018 with a large scale has been attracting more than 300 booths with the participation of airlines, hotels, resorts, tour operators and travel agencies from many countries such as Vietnam, Australia, Bhutan, Brunei, Cambodia, Germany, Thailand, India, Myanmar, Indonesia, Japan, Korea, Laos, Malaysia‌ The Opening Ceremony organized by Ho Chi Minh City Department of Tourism in a warm atmosphere reflected the cohesion among the countries participating in the event. Besides, the careful preparation and security guarantees during this event show the respect and hospitality of the ITE HCMC Organizing Committee to international guests. ITE HCMC 2018 is full of interesting activities and useful tourist information which make opportunities for sustainable and solid cooperation in the future.

Therefore, tourism industry in Vietnam in general and in Ho Chi Minh City in particular is promoted.

Visitors are all welcomed on September 8th, 2018 in SECC. On this day, there will be many quality tours at attractive prices together with promotion programs and unique gifts.

ITE HCMC 2018 continues to be one of the most important and prestigious tourism trade forums in Vietnam and in the region.

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Vietnam - China Tourism Cooperation Story: Nguyen Bao - Photos: Huu Long

In the framework of the 14th International Trade Expo Ho Chi Minh City - ITE HCMC 2018, the Conference on Vietnam - China Tourism Cooperation was held by Ministry of Culture, Sports and Tourism of Vietnam cooperating with Ministry of Culture and Tourism of China along with the Chinese Embassy in Vietnam, Ho Chi Minh City on the 6th September, 2018.

Attending the Conf er enc e w er e representatives of the tourism industry leaders of the two countries and the Chinese Embassy in Vietnam; representatives of

tourism agencies, airlines, localities of Vietnam and China.

In recent years, China is one of the biggest tourism markets in Vietnam. Chinese tourists make up more than 30% of total international tourists to Vietnam. In 2017, Vietnam welcomed over 4 million Chinese tourists in the total of almost 13 million international tourists, increasing 48,6% compared to 2016. In early 8 months of 2018, the quantity of tourists from China travelling to Vietnam has reached 3,81

millions, increasing 28% compared to 2017.

The Conference was held on purpose to create a forum for two countries making discussions about solutions in tourism promotions, increasing the quantity of tourists and giving chances for people of Vietnam and China travelling around each country.

This is also a chance for Ho Chi Minh City to introduce the destination, suitable and attractive products to attract more Chinese tourists to Ho Chi Minh City as well as the Mekong Delta.

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Up to 50% off at Saigontourist booth Dong Hoang

Coming to Saigontourist booth on September 8th, 2018, visitors will be free to visit and have the opportunities to receive many attractive gifts and promotions for staying services, food & drinks, entertainment services as well as attending the lucky draw program from Saigontourist and units under Saigontourist’s system, such as: • Up to 10 million VND off for tours abroad.

• Up to 50% off for domestic tours, 30% discount on fee of car rental.

• Attractive travel gifts from Saigontourist depending on the value of the bill such as suitcase, Saigontourist travel bags, gifts

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from Sentosa Resort...

• Room discount from Saigon-Phu Quoc Resort up to 42%, plus 10% discount when booking room via website, phone or right at Saigontourist booth during ITE HCMC event, from September 6th to September 13th, 2018.

• Limited 1-night luxury room voucher at Saigon-Phu Yen Hotel valuing 600,000 VND, only in ITE HCMC. • Attractive room prices at 5 star Majestic Saigon Hotel, including attractive discounts when you use the services here.

• And many other gifts, attractive promotions.

SEMINAR: “INNOVATION IN TOURISM PRODUCTS FROM IDEAS TO BUSINESS REALITY Huu Long

In the framework of the 14th ITE HCMC, the seminar “Innovation in tourism products - from ideas to business reality” was held in Saigon Exhibition & Convention Center (SECC) on the afternoon of September 6th, 2018 The event aims at the general objective of national tourism development under the Tourism Development Strategy to 2020, with a vision to 2030 - sustainable development.

At the seminar, Mr. Ha Van Sieu - Deputy General Director of Vietnam National Administration of Tourism, said: “Innovation in the construction and deployment of tourism products is a necessary trend that can solve many problems. However, the innovation must go hand in hand with sustainability, increasing the value of tourism resources but still taking the originality of the destination as a source of innovation.

Along with the development of innovative and high experienced tourism products will contribute to maximize both value of the tangible and intangible of destinations, and to improve the quality of tourism services in the destinations of Vietnam. Innovative tourism products will help reducing the focus on traditional tourist destinations and evenly distributing the tourist space, reducing overcrowding and current imbalances.

The seminar will be a forum for managers, associations, national and international experts, the business community to share information, experiences, opportunities, difficulties and challenges during the construction process and development of tourism products, to bring full and active vision into the development of appropriate plans and strategies.

The innovation of tourism products can improve the efficiency of tourism organizations and enterprises and the sustainable competitiveness of Vietnam tourism, taking advantage of opportunities as well as overcoming difficulties and challenges in the coming time.

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VIETRAVEL UP TO 16 MILLION VND OFF FOR TOURISTS WHEN BUYING TOURS AT ITE HCMC 2018

This year’s ITE HCMC aims to expand the market share of international visitors in four key areas: Northeast Asia, North America, Europe, and Southeast Asia. This year’s expo has over 40 countries with 300 booths of airlines, hotels, resorts, tour operators, large corporations and localities. ITE HCMC 2018 attracted 300 international buyers and 50 Vietnamese buyers attending as well as about 30,000 visitors, up 20% from 2017.

Vietravel also seek opportunities to cooperate with international partners to introduce and promote the image of a beautiful Vietnam, rich in national character. At the same time, Vietravel is pleased to sponsor ITE HCMC 2018 promotional events in HCMC; tour Vung Tau, citytour HCMC for delegations, international media during the expo.

With the theme “Hue Heritage”, Vietravel booth this year will bring visitors and international partners a space rich in Hue when re-enacting ancient temples, ancient citadel, culture... In addition, every day, the booth will hold many different events.

When tourists come to buy tours at ITE HCMC 2018, besides the program discounts up to 8.4 million VND in the program “Thu mai Xanh 2018”, visitors also get many other attractive promotions: foreign tours up to 16 million VND off, domestic tours up to 1 million VND off. If you want to explore freely, customers can choose Free & Easy products with the price from only 1.26 million VND / guest (including airfare + hotel).

And many other gifts, attractive promotions.

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Getting Around Japan with an Easy Access to Top Destinations by JR Central Japan’s Chubu-Hokuriku region lies in the heart of Honshu island, encompassing Toyama, Ishikawa, Fukui, Nagano, Gifu, Shizuoka, Aichi, Mie, and Shiga Prefectures. As a tourist destination, the region is rapidly gaining in popularity, especially with Southeast Asian tourists.

In order to support the promotion of this destination, Chubu Centrair International Airport welcomes every visitor with their superior service, as well as JR Central offers a range of special price JR Central Tourist Passes including the Takayama-Hokuriku Pass, the Alpine-Takayama-Matsumoto Pass, the IseKumano-Wakayama Pass, and the Mt. Fuji-Shizuoka Mini-Pass.

These passes help foreign tourists get around easily and conveniently between the most popular destinations in the Chubu-Hokuriku region. For example, the pass covering the Alpine-TakayamaMatsumoto area gives visitors a chance to enjoy the spectacular winter-season scenery of the famous Tateyama Kurobe Alpine Route, while the TakayamaHokuriku pass is perfect for those who want to visit Japan’s Iconic Winter Village Shirakawa-go.

JR Central and Chubu Centrair International Airport are working closely together to promote these products to Vietnamese travelers as well as to local travel agencies, and are encouraging foreign tourists to choose Chubu Centrair International Airport for their futuretrips to Japan.

“By joining the 2018 ITE HCMC tourism fair, we would like to advertise our four Tourist Pass (TakayamaHokuriku tourist pass, AlpineTakayama-Matsumoto tourist pass, Ise-Kumano-Wakayama tourist pass, Mt. Fuji-Shizuoka Mini tourist pass) and encourage Vietnamese tourists to use Chubu Centrair International Airport for their future Japan trip” said Central Japan Area.

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Travel without Boundaries BeMyGuest is Asia’s largest aggregator of tour and activity products and attractions and is highly sought after by online and offline travel agents, airlines, and hotel chains in all the highest growth markets across Asia.

Xplore, the company’s innovative and award-winning, multilingual technology solution, is tailor-made especially for Asia’s unique travel experience operators.

Vietnam is now a very popular market for BeMyGuest with attractions including both natural and cultural heritage tours, while the demand for hotels and theme parks is soaring.

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“Similar to most of Southeast Asia, Vietnam is benefiting from the growth in inter-Asian travel,” observed Clement Wong, CEO & Founder of BeMyGuest. “However, there are limitations as to how the inbound market can scale without a solid online presence.

While traditional offline relationships play an important role in the country’s tours and activities sector, it’s not performing to its maximum potential,” he added.

“Many operators still have largely manual operations with little or no online presence, and in order to meet the growing demand for local products, a shift to digital is critical,” he explained. “Today’s travelers are digital

savvy, expecting the ability to book tour or activity tickets instantly online, just as they do with flights and hotels. Local operators are missing out on the majority of these travelers as 90 percent of these bookings are made either one day prior, or on the same day, while in-destination.”

“People need flights for transport and a hotel to stay in, but more importantly travel is about local experiences,” said Wong in conclusion.

“We’re very encouraged by the eagerness of the Vietnamese suppliers we’re supporting to transition to digital operations, which signals a reinvigorated growth opportunity for the country’s tourism industry.”

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Vietnam Airlines is the national flag carrier of Vietnam and a major carrier in the Mekong sub-region, operating 90 routes to 20 domestic and 29 international destinations with an average of 400 flights per day.

Vietnam Airlines’ efforts to improve service quality over the years have been recognized by international and national communities through a series of prestigious awards. In 2017, Vietnam Airlines was awarded the “Asia Pacific Airline of the Year” by CAPA; “World’s Leading Airline – Premium Economy Class” and “World’s Leading Cultural Airline”

by World Travel Awards 2017. In 2018, Skytrax - the world’s leading airline and airport rating organization - ranked Vietnam Airlines as a 4-Star Airline for 3rd consecutive year. This achievement is the result of the organisation’s tireless devotion and commitment to provide the highest quality across a range of products and services.

Joining SkyTeam Alliance in 2010, Vietnam Airlines became the alliance’s first South East Asia airline member. The airlines is also known for being the first airline in the world to successfully operate both nextgeneration widebody aircraft Boeing 787-9 Dreamliner and Airbus A350-9XWB at the same time. Positioning itself as a modern carrier whose brand is characterized by Vietnamese traditional culture, Vietnam Airlines is striving to become a major airline in Asia.

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Golden

Autumn 2018

Super deal, only available for 3 days at ITE DOMESTIC

FROM

VND

299.000/

one way

INTERNATIONAL

FROM

VND

210.000/

round trip

Travel period: from 6 September 2018 – 31 March 2019

Chào Thu 190x270 Eng.indd 1

8/21/18 3:04 PM

The mull-award winning hotel in the heart of Ho Chi Minh City’s vibrant business and entertainment district on the famous Dong Khoi Street. The hotel is the perfect jumping-off point for discovering Ho Chi Minh City’s iconic dessnaaons and historical landmarks.

Guestrooms: 485

Meeeng Spaces: 17 Total meeeng space: 2,500 sqm

Fitness Center & Outdoor Pool

88 Dong Khoi Street, District 1, HCMC, Vietnam | 84 28 3827 2828 | sheratonsaigon@sheraton.com | sheratonsaigon.com

THE MAIN EVENTS OF THE ITE HCMC 2018 Thursday, 06/9/2018 09.00 - 09.20

Official Cutting Ribbon Ceremony

SECC - Exhibition Hall Entrance

By invitation only

09.20 - 10.00

VIP Guests’ Tour of Exhibition

SECC - Exhibition Lobby

VIPs only

09.00 - 17.00

“Exhibition opens for Trade visitors Hosted Buyers & Sellers Meetings”

SECC - Exhibition Lobby

Free entrance with registration only

10.00 - 12.00

Conference on Vietnam - China Tourism Cooperation

SECC - Conference Room, level 2

By invitation only

12.00 - 13.00

Hosted Buyer & Media Luncheon

SECC - Exhibition Lobby

Hosted Buyers & Hosted Media

12.00 - 13.00

Luncheon for VIPs

Crystal Palace

VIPs only

14.00 - 17.00

Seminar “Innovation in tourism products - from idea to business reality”

SECC - Sunflower Room, level 3

By invitation only

17.15 - 20.00

Hosted Media Night - The Grain by Luke Nguyen

Vietnam House 93-97 Dong Khoi Str, Dist 1

International Media

18.00 - 21.00

Cambodia Night by Cambodia Ministry of Tourism

REX Hotel

By invitation only

18.00 - 21.00

Khanh Hoa Night - Event City

Grand Saigon Hotel

By invitation only

Friday, 07/9/2018 09.00 - 17.00

“Exhibition opens for Trade visitors Hosted Buyers & Sellers Meetings”

SECC - Exhibition Lobby

Free entrance with registration only

09.00 - 11.00

Seminar on Japan Tourism Market

SECC - Sunflower Room, level 3

By invitation only

09.00 - 11.00

Seminar on “ASEAN Tourism Award”

Vien Dong Hotel, Dist.1, HCMC

By invitation only

12.00 - 13.00

Hosted Buyer & Media Luncheon

SECC - Exhibition Lobby

Hosted Buyers & Hosted Media

14.00 - 15.30

ITE HCMC Award

SECC - Exhibition Lobby

Winners & Hosted International Media

18.00 - 21.00

Laos Night by Ministry of Information, Culture and Tourism, Lao PDR

REX Hotel

By invitation only

18.30 - 21.00

HCMC Tourism Media Award Ceremony & ITE HCMC 2018 Thank you Party

Deutsches Haus Tower

“Hosted Buyers & Hosted Media Vietnamese Media”

Saturday, 08/9/2018 08.00

Hosted Buyers & Hosted Media depart for Post-Show Tours

08.30 - 12.00

Seminar on Advancing Vietnam Travel and tourism sector - Enhancing Data Driven Decision Making and Using Blockchain”

SECC - Meeting Room 2, Level 3

By invitation only

09.00 - 17.00

Exhibition opens for Visitors

SECC - Exhibition Lobby

Free entrance

11.00 - 17.00

Lucky Draw Program

SECC - Exhibition Lobby

Free entrance

Tourism Magazine of Ho Chi Minh City Show Daily for ITE 2018

Hosted Buyers & Hosted Media

❖ Content Censorship: Tourism Department of Ho Chi Minh City ❖ Carried out by: Tourism Magazine of Ho Chi Minh City ❖ Print at: Ho Chi Minh City Nhan Dan Newspaper printing house ❖ No 2, September 07th, 2018 ❖ License number: 107/GP-XBÀS, issued on 24/8/2018 (Department of Journalism, Ministry of Information and communication)

2019

5 - 7 SEPTEMBER 2019

Saigon Exhibition & Convention Center Ho Chi Minh City, Vietnam

VIETNAM’S LARGEST & MOST ESTABLISHED

International Travel Expo

SEE YOU THERE!

Secure your preferred booth space now!

Contact our sales team at ite.sales@informa.com for exhibition space & sponsorship opportunities.