ITE HCMC 2018 - Show Daily (EN) Vol 1

Official Show Daily

ITE HCMC

The special issue of Ho Chi Minh City Department of Tourism

2018

The 14th International Travel Expo Ho Chi Minh City VOL 1 ■ SEPTEMBER 6, 2018 Free copy

ITE HCMC, Vietnam’s Premier International Travel Trade Event, Returns To Impact World’s Travel Patterns For 14th

As the largest and most established international travel trade event in the Mekong sub-region, the three -day event will bridge more than 300 local and international travel companies and brands with 300 carefully selected international Hosted Buyers, to drive the thriving inbound and outbound tourism industry Tourism is one of the fastest growing industries in Vietnam, with more than 9 million international visitors arriving on its shores in the first seven months of 2018 , an increase of 25.4 per cent over the same period last year. In addition, the outbound tourism market is also growing each year with a robust 7.5 million Vietnamese travel ling abroad in 2017.

Dubbed the definitive international travel trade event in the Mekong sub-region, this year’s edition aims to expand the market share of international visitors in four key areas: Northeast Asia, North America, Europe, and Southeast Asia to create a breakthrough in tourism promotion in the period 2018 to 2020.

The ITE HCMC 2018 expands both in terms of quantity and quality. The three-day expo features more than 300 companies and brands from industries like airlines, hotels and resorts, travel agents, large corporations, and travel representatives from Australia, Bhutan, Brunei, Cambodia, Germany, India, Indonesia, Japan, Korea, Laos.... Moreover, there are 36 provincial tourism departments from all over the country attending the expo that is expected to showcase distinctive travel ideas.

Organized by: ● Vietnam National Administration of Tourism ● HCMC Department of Tourism ● VINEXAD - Vietnam Trade Fair & Advertising Joint Stock Company ● Informa Exhibitions

Supported by: ● Ministry of Tourism, Cambodia ● Ministry of Information, Culture, and Tourism, Lao PDR ● Ministry of Hotels & Tourism, Myanmar ● Ministry of Tourism and Sport, Thailand

Endorsed by: ● Ministry of Culture, Sports & Tourism, Vietnam ● People’s Committee of Ho Chi Minh City

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ITE HCMC, Vietnam’s Premier International Travel Trade Event...

One of the long-standing features of ITE HCMC is the Hosted Buyers & Media Programme. This year, 300 carefully selected Hosted Buyers from more than 35 countries, including outbound travel agents from over 40 key international markets, as well as 25 acclaimed Hosted Media from 15 countries consisting of Trade and Lifestyle Media, Bloggers, and TV Broadcasters, will also be present at the expo.

Buyers and exhibitors can make use of the business matching service and B2B BuyerSeller meetings to network and explore new business leads.

More than 5,000 online appointments have already been made between buyers and sellers on the ITE Online Matching System, which benefits both parties by allowing them to connect quickly and conduct their meetings efficiently.

After the event show days, the Hosted Buyers and Media will explore several key tourist destinations in Vietnam.

Apart from the Grand Opening Ceremony, Gala Dinner, B2B Buyer-Seller meetings,

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business matching, and various networking functions, invited participants can attend on-trend business seminars organised by the Vietnam National Administration of Tourism (VNAT) and the Department of Tourism Ho Chi Minh City. Six seminars have been lined up this year: Introducing Exciting Destinations of Vietnam; ASEAN Tourism Award; Vietnam - China Tourism Cooperation; Innovation in Tourism Products - From Ideas To Business Reality; Seminar on Vietnam - Japan Tourism; Advancing the Vietnam Travel and Tourism Sector Enhancing Data Driven Decision Making and Using Blockchain.

In addition, there will be many lucky draws on the day for public visitors, with many valuable prizes, discounted tours, cultural exchanges programs, promotions from airlines...

Mr. Bui Ta Hoang Vu, Director of the Department of Tourism of Ho Chi Minh City, shared: “We bid everyone a warm welcome to Ho Chi Minh City! It is such an honour and delight for us to play host

to so many of our counterparts from all over Vietnam, as well as over 300 travel companies and brands from around the world. Ho Chi Minh City is an intoxicating mix of traditional and modern, quiet and bustling, but a few things remain unchanged: the city is all heart and soul, and the people always warm and friendly.

We hope our visitors will have a very fruitful time here, and also create wonderful experiences and precious memories in their time here.”

Mr. Jack Wei, General Manager of Informa Exhibitions Asia, added: “Tourism is an ever-evolving industry; you can create new experiences even at the same location.

ITE HCMC is in its 14th edition, and every year, we have new exhibitors, returning exhibitors with new tricks up their sleeves, new tourism trends and packages. Our strong exhibitor, Hosted Buyer and Media numbers are testimony to the attractiveness of Vietnam as a travel destination and to the caliber of the event. We thank them for their continuous support.”

THE OPENING CEREMONY OF THE 14TH INTERNATIONAL TRAVEL EXPO IN HO CHI MINH CITY - ITE HCMC 2018 Story: Nguyen Bao - Photos: Huu Long

The Opening Ceremony of the 14 th International Travel Expo in Ho Chi Minh City – ITE HCMC 2018 with the theme “Vietnam Culinary Delights” was solemnly held at Sheraton Hotel in District 1 on the evening of the 5th of September in 2018.

Attending the Opening Ceremony were leaders of the Vietnam National Administration of Tourism and central agencies, leaders of 36 provincial and municipal People’s Committees and Departments of Culture, Sports and Tourism, officers of Ho Chi Minh City Executive Board of Tourism Development, leaders of Tourist Associations of Vietnam and Tourist Associations of Ho Chi Minh City, and members of the media at both central and local levels. Also, there were representatives of over 300 international Travel Agencies; tourist newspapers and magazines from 46 countries and territories, and members of 3000 tourist organizations from the ITE 2018 participating countries.

In recent year, the promotion of the image “Five Countries – One Destination” has been considered as the important target of tourism industry of Cambodia, Laos, Myanmar, Thailand and Vietnam. The favorable geographic location along with the similarities in nature - history - culture is the foundation for these countries to build

mutual trust on a potential and sustainable tourism linkage in the region.

Journeys connecting 5 destinations in the Mekong sub-region (Cambodia, Laos, Myanmar, Thailand and Vietnam) are likely to create fantastic and unforgettable experiences, from which most of the natural

and cultural values were arisen, nurtured and developed within the long-standing and solid friendships.

This year, the Expo has welcomed 300 carefully selected Hosted Buyers from more than 35 countries, including outbound travel agents from over 40 key international

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THE OPENING CEREMONY OF THE 14TH INTERNATIONAL TRAVEL EXPO... markets, aswell as 25 acclaimed Hosted Media from 15 countries consisting of Trade and Lifestyle Media, Bloggers, and TV Broadcasters.

ITE HCMC is a significant event making an opportunity for Vietnam to promote the landscape and the culture with national identity to international friends. Thanks to the natural landscape diversity and the various cultures of different regions, tourists to Vietnam will not only be lured by the beautiful scenery and the famous historical sites but also be attracted by the various culinary culture and the gentleness, warmth, sincerity and hospitality of Vietnamese people.

Expo Opening Ceremony is the opening activity for a series of special and attractive activities and events.

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Discovering Slow and Easy Life ‘LAO’ it’s Simply Beautiful

Experience the slow and easy lifestyle of Laos, and immerse yourself in a land that remains relatively unexplored. Step into untouched nature, absorb the rich culture and history, admire ancient Buddhist temples, and witness age-old spiritual traditions that remain strong. Really step off the beaten track in this mountainous, river-carved country, and jump into a hard or soft adventure. Trek to rarelyvisited ethnic villages. Kayak through lush, hilly jungles. Explore caves burrowing through the limestone landscape; you can even boat into some. Hike to a hidden waterfall and swim at its base. Cycle in the countryside and historic sites in towns.

And relax on the Mekong River’s 4,000 Islands. Have it all to yourself in Laos.

Enjoy the Lao people’s natural hospitality,

kindness, and generosity, and admire their handicraft work. Observe women weaving elaborate designs on looms, and try your hand at the skill. Watch the men fabricate useful items, from bamboo lunch boxes to rattan stools. Experience the simple life on a homestay, and learn to fish and farm. Jump into the fun at one of the many traditional celebrations and festivals. Welcome to your dream holiday in Laos… Simply Beautiful.

“For those with limited time to spend, Luang Prabang is a delightful place for tourists to discover. Luang Prabang was the Royal Capital of the Lane Xang period, a religious center with countless temples - old and new - saffron-robed monks, sacred caves, French colonial architecture, a melting pot of numerous hill tribes, precious

Buddhist art and intricate textile design, huge sweeping tamarind trees and lush gardens, culinary delights in a cozy historical atmosphere, and a relaxing laid-back pace of life - these are some of the undeniable trademarks of Luang Prabang.” said a LAOS representative.

It is not without good reason that this gem, nestled in deep tropical forest amid spectacular limestone formations, has been declared a UNESCO World Heritage Site.

“Ministry of Information, Culture and Tourism together with Lao tourism stakeholders expect to have more and greater cooperation and work with regional and international tour operators and travel agency to increase numbers of both Inbound and Outbound tourism.” added a LAOS representative.

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Vietnam’s New Luxury Getaway ‘Premier Village Phu Quoc’ Phu Quoc Island, listed by UNESCO as a World Biosphere Reserve, offers a host of different activities and attractions for everyone. Whether it’s diving, fishing, or hiking pristine trails into the dense tropical jungles, there is always something to do - and when the sun goes down, the local night market is a great place to explore.

Phu Quoc has guests from a wide range of countries since it is an island and therefore perfectly matches the needs of long haul vacationers, domestic vacationers, and inter-Asia vacationers.

It has traditionally seen a more “midscale” clientele but is now shifting progressively to a much more upscale level. Surprisingly, it was a largely European clientele that would come in the classic “European high season” of December to April.

Being such a new destination also presents many opportunities for the luxury segment.

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“Luxury comes with high expectations from guests, which is absolutely understandable. The island of Phu Quoc has no base of experience of service; therefore all the employees are new and in general not very experienced. They are very eager to learn, however, so there is no doubt that we will succeed, but much must be done to establish a strong luxury service culture. Our team has already achieved a great deal since opening so I am very enthusiastic about their full potential,” said Premier Village Phu Quoc’s Jean-Francois Brun, Cluster General Manager.

“We are basically building a completely new level of offer in this region. It means a whole new range of guest must be attracted to visit Vietnam, and specifically Phu Quoc. Furthermore, since there was no real “history” of luxury in Phu Quoc, we have the opportunity to reinvent anything we see fit in luxury here. For hoteliers, it’s a real dream playground,” added Brun.

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Vietnam Airlines is the national flag carrier of Vietnam and a major carrier in the Mekong sub-region, operating 90 routes to 20 domestic and 29 international destinations with an average of 400 flights per day.

Vietnam Airlines’ efforts to improve service quality over the years have been recognized by international and national communities through a series of prestigious awards. In 2017, Vietnam Airlines was awarded the “Asia Pacific Airline of the Year” by CAPA; “World’s Leading Airline – Premium Economy Class” and “World’s Leading Cultural Airline”

by World Travel Awards 2017. In 2018, Skytrax - the world’s leading airline and airport rating organization - ranked Vietnam Airlines as a 4-Star Airline for 3rd consecutive year. This achievement is the result of the organisation’s tireless devotion and commitment to provide the highest quality across a range of products and services.

Joining SkyTeam Alliance in 2010, Vietnam Airlines became the alliance’s first South East Asia airline member. The airlines is also known for being the first airline in the world to successfully operate both nextgeneration widebody aircraft Boeing 787-9 Dreamliner and Airbus A350-9XWB at the same time. Positioning itself as a modern carrier whose brand is characterized by Vietnamese traditional culture, Vietnam Airlines is striving to become a major airline in Asia.

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Travel period: from 6 September 2018 – 31 March 2019

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The mull-award winning hotel in the heart of Ho Chi Minh City’s vibrant business and entertainment district on the famous Dong Khoi Street. The hotel is the perfect jumping-off point for discovering Ho Chi Minh City’s iconic dessnaaons and historical landmarks.

Guestrooms: 485

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88 Dong Khoi Street, District 1, HCMC, Vietnam | 84 28 3827 2828 | sheratonsaigon@sheraton.com | sheratonsaigon.com

SEMINAR INTRODUCING ATTRACTIVE DESTINATIONS OF VIETNAM TOURISM

(HANOI - QUANG NINH - QUANG BINH - DA NANG - HO CHI MINH CITY - KIEN GIANG) Story: Nguyen Bao - Photos: Le Tan In the afternoon on September 5th, 2018, the seminar Introducing attractive destinations of Vietnam Tourism with the theme “Vietnam – The Wonderful Journey” was held at Saigon Exhibition & Convention Center (SECC). The seminar was hosted by Vietnam National Authority of Tourism, organized by Informa and the Department of Tourism of the six provinces (Hanoi, Quang Ninh, Quang Binh, Da Nang, Ho Chi Minh City and Kien Giang).

A t t e n d i n g t he s e m i n a r w e r e representatives of the Vietnam National Administration of Tourism, representatives of the Deapartment of Tourism, leaders of professional divisions and units of the Department of Tourism of 06 localities in the seminar, representatives off Vietnam Tourism Association, 06 local Tourism A s s o c i a t i o n s , r e p r e s e n t a t i ve s of International Travel Agency, representatives of airlines wwith routes to the localities along with domestic and international news agencies.

The seminar exhibited and introduced tourism products, publications, tourist information on products, attractive destinations, green tourism, environmentally responsible ecotourism and tourist services of interest, from the 06 localities. Moreover, the seminar also introduced the attractive, potential destinations and policies to attract and support the development of tourism in 06 localities.

The seminar brought to participants many valuable discussions about tourism PR and promotion of localities to international markets, policies of cooperation for developing tourism products in the localities, policies to encourage and support international and local tourism businesses to establish a link for tourism development.

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Welcome over 300 Hosted Buyers and Hosted Media to ITE HCMC 2018 Story: Nguyen Bao - Photos: Huu Long From the 3 rd to the 5 th of September in 2018, Ho Chi Minh City Department of Tourism (HCMC DOT) welcomed 300 carefully selected Hosted Buyers from more than 35 countries, including outbound travel agents from over 40 key international markets, as well as 25 acclaimed Hosted Media from 15 countries consisting of Trade and Lifestyle Media, Bloggers, and TV Broadcasters.

The Hosted Buyers and Hosted Media are guided, supported the procedures to enter Vietnam as well as the places to stay. All the officials from HCMC DOT and volunteers kept staying at Tan Son Nhat airport 24/24 hours in three days to welcome all Hosted Buyers and Hosted Media attending ITE HCMC this year.

The reception was done attentively, professionally, showing the respect and hospitality of Ho Chi Minh City for international friends visiting the city.

Also within the framework of ITE HCMC,

a welcome dinner for Hosted Buyers was held on the Indochina Queen River Cruise on September 4th that brought more excitement and opportunities to meet between buyers and buyers before the official opening ceremony of the expo begins.

Dubbed the definitive international travel trade event in the Mekong sub-region, this year’s expo aims to expand the market share

of international visitors in four key areas: Northeast Asia, North America, Europe, and Southeast Asia to create a breakthrough in tourism promotion in the period 2018 to 2020.

ITE HCMC 2018 will be held from September 6th to September 8th, 2018 at Saigon Exhibition & Convention Center (SECC), District 7, Ho Chi Minh City.

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THE MAIN EVENTS OF THE ITE HCMC 2018 Thursday, 06/9/2018 09.00 - 09.20

Official Cutting Ribbon Ceremony

SECC - Exhibition Hall Entrance

By invitation only

09.20 - 10.00

VIP Guests’ Tour of Exhibition

SECC - Exhibition Lobby

VIPs only

09.00 - 17.00

“Exhibition opens for Trade visitors Hosted Buyers & Sellers Meetings”

SECC - Exhibition Lobby

Free entrance with registration only

10.00 - 12.00

Conference on Vietnam - China Tourism Cooperation

SECC - Conference Room, level 2

By invitation only

12.00 - 13.00

Hosted Buyer & Media Luncheon

SECC - Exhibition Lobby

Hosted Buyers & Hosted Media

12.00 - 13.00

Luncheon for VIPs

Crystal Palace

VIPs only

14.00 - 17.00

Seminar “Innovation in tourism products - from idea to business reality”

SECC - Sunflower Room, level 3

By invitation only

17.15 - 20.00

Hosted Media Night - The Grain by Luke Nguyen

Vietnam House 93-97 Dong Khoi Str, Dist 1

International Media

18.00 - 21.00

Cambodia Night by Cambodia Ministry of Tourism

REX Hotel

By invitation only

18.00 - 21.00

Khanh Hoa Night - Event City

Grand Saigon Hotel

By invitation only

Friday, 07/9/2018 09.00 - 17.00

“Exhibition opens for Trade visitors Hosted Buyers & Sellers Meetings”

SECC - Exhibition Lobby

Free entrance with registration only

09.00 - 11.00

Seminar on Japan Tourism Market

SECC - Sunflower Room, level 3

By invitation only

09.00 - 11.00

Seminar on “ASEAN Tourism Award”

Vien Dong Hotel, Dist.1, HCMC

By invitation only

12.00 - 13.00

Hosted Buyer & Media Luncheon

SECC - Exhibition Lobby

Hosted Buyers & Hosted Media

14.00 - 15.30

ITE HCMC Award

SECC - Exhibition Lobby

Winners & Hosted International Media

18.00 - 21.00

Laos Night by Ministry of Information, Culture and Tourism, Lao PDR

REX Hotel

By invitation only

18.30 - 21.00

HCMC Tourism Media Award Ceremony & ITE HCMC 2018 Thank you Party

Deutsches Haus Tower

“Hosted Buyers & Hosted Media Vietnamese Media”

Saturday, 08/9/2018 08.00

Hosted Buyers & Hosted Media depart for Post-Show Tours

08.30 - 12.00

Seminar on Advancing Vietnam Travel and tourism sector - Enhancing Data Driven Decision Making and Using Blockchain”

SECC - Meeting Room 2, Level 3

By invitation only

09.00 - 17.00

Exhibition opens for Visitors

SECC - Exhibition Lobby

Free entrance

11.00 - 17.00

Lucky Draw Program

SECC - Exhibition Lobby

Free entrance

Tourism Magazine of Ho Chi Minh City Show Daily for ITE 2018

Hosted Buyers & Hosted Media

❖ Content Censorship: Tourism Department of Ho Chi Minh City ❖ Carried out by: Tourism Magazine of Ho Chi Minh City ❖ Print at: Ho Chi Minh City Nhan Dan Newspaper printing house ❖ No 1, September 06th, 2018 ❖ License number: 107/GP-XBÀS, issued on 24/8/2018 (Department of Journalism, Ministry of Information and communication)

2019

5 - 7 SEPTEMBER 2019

Saigon Exhibition & Convention Center Ho Chi Minh City, Vietnam

VIETNAM’S LARGEST & MOST ESTABLISHED

International Travel Expo

SEE YOU THERE!

Secure your preferred booth space now!

Contact our sales team at ite.sales@informa.com for exhibition space & sponsorship opportunities.

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