BUSINESS REPORT DRAFT

CONTENTS

Everything has changed substantially since the pandemic, including retail space design. In order to avoid infections, people try to interact less, which has led to a progressive integration of high technology, particularly VR and AR, into store interiors. Numerous firms strive to use eco-friendly design strategies and sustainable materials in addition to adhering to the socially conscious branding trend, aiming to fulfill their environmental obligations. Because of that, they manage to win the trust of their consumers by satisfying their emotional and shopping experience

DESIGNER PROFILE

I am a third-year student majoring in Interior Architecture. My business prioritizes saving the planet and promotes humanity’s well-being. I aspire to design my business to provide the best shopping experience through retail spaces while minimizing energy consumption to reduce environmental impacts. Furthermore, my key design principle is to create a modern, aesthetic and unique space

Use smart and aesthetic furniture

Use different methods to make the best use of the space Concept development is operated by AI

Use as many sustainable materials as possible

Apply high technology to create bespoke product quickly

Installation of more than one purpose in a space

Warehouse automation in retail store

AI supports designing a smart space Nature is brought to the space

2038 2043

Create virtual fitting room

Shorten design and building time by AI

Private shopping space to make less interaction

Combine sustainable and smart design

Smart screen for trying on virtual personalized products before making final decision Design modern and aesthetic space with high technique

A whole VR shopping center

Display virtual products instead of physical products

Self-sufficient and offgrid methods are used in most retail stores

Gain customer’s sensory satisfaction by smart design

Totally use contactless/ cashless system

Story telling in virtual reality

Voice-activated in retail space

by 2028 by 2033

Consumers are more cautious when selecting brands and stores to shop at following the pandemic. In addition, the environment has recently been on high alert, which is why many brands seek to express their messages through the retail spaces and products. The scale is still rather small, though.

by 2038

Higher-level techniques are used in design, and sustainable design is probably the most popular trend. The design gradually incorporates VR and AR upgrades to help visualize and more effectively present the story.

by 2043

Up until now, AI has largely been used to optimize smart and sustainable design. Customers’s spacial experiences are well satisfied thanks to the widespread use of virtual reality. The distinction between natural and artificial elements is blurred when several sustainable materials are used.

The retail industry has changed dramatically. Virtual product representations have supplanted physical ones in VR shopping, which is dominant. The use of off-grid technologies by self-sufficient stores emphasizes sustainability. All of the senses are stimulated by clever design, creating a lasting impression. Utilizing biometric authentication, all transactions are completely cashless and without interaction. VR story-telling increases consumer interest in the product. Technology that uses voice commands makes navigation easier.

To help the retail brand enhancing their identity, image and succeeding in drawing attention of their target customer group

By understanding the brand’s desires and their target customers, updating newest trends, diversifying design styles to support the brand

WHY?

HOW?

WHAT?

• Design services: various price packages for down-market to up-market brands

• Sustainable strategies: focus on off-grid method combining with the use of different eco-friendly materials

• Unique furniture: connect with bespoke furniture supply or design unique items for the brand base on their wishes

Environmental responsibility

CORE VALUE CORE PURPOSES

It is time to prove that architects are capable of protecting the environment in their own ways

Sensory satisfaction Unique design

Customer’s spacial satisfaction is our priority, we want to use diverse strategies in design to please every sense of the customer

Each customer has a unique narrative to tell, thus we do our best to provide them with distinctive designs. As a result, each technique of telling the story must be different

VISION STATEMENT

Our primary goal is to assist customers in creating their own places that are environmentally friendly, sustainable, and distinctive based on their preferences through innovative ideas, effective communication, and a motivated and young design staff. Our top priority will be the brand’s history and customer demands, and we will do everything in our power to meet them from the first to the last step at a fair price.

The goal of our company is to rank highly among both major multinational and small local brands. We attempt to examine each retail brand’s identities and principles in order to improve their current reputations rather than just giving them a cursory glance. Therefore, ultimately what we hope to achieve is the trust of our customers.

VALUE PROPOSITION DIAGRAM

Products/Services

• Architecture and interior design services

• Construction service

• Bespoke furniture

• Sustainable stratergies

• Integration of technology (VR, AR) in design

Gain creators

• Young and creative design team

• Unique design that pictures client’s own story

• Wide knowledge of sustainable materials and solutions

• Understanding about AI and technology

Pain relievers

• Various design package

• Shorten design and adjusting time with the support of AI

• Clear and respectful communication

TREND THESIS

Our value proposition is relate to the Trend thesis in Assignment 1 and is probably an improvement over the prior using particular techniques. For instance, our company will assist our clients in using high-tech settings (self-sufficient consumption, VR or AR) and materials (wood, bamboo, etc.) to communicate with the world.

HARMAN FAN

Our value proposition fits quite well with the narratives.

Client jobs

• Idea to make a concept

• Give feedbacks and wishes to change before releasing final design

Gains

• High quality and unique space

• Ỉmprove existing reoutation

• Experience 3d printing model

Pains

• Expensive

• Take times to change in the design

• No knowledge about the industry

UNIQUE SELLING PROPOSITION

Not many architecture firms are willing to take a risk of integrating high technology and sustainable solutions in a major project as it is still challenging to do so. However, we have gathered and acknowledged a lot of data concerning both elements to implement in our design, and if given the chance, we will endeavor to do so without hesitation.

SWOT ANALYSIS

Strengths:

• Fast learner

• Attention to details

• Hard-working

• Work well in group

• Can work independently

• Study abroad -> Exposure of cultural diversity

• Adaptability in a community

Weaknesses:

• Lack of confidence

• Unorganized

• Impatience

• Lack of experience in the industry

Opportunities:

• Acknowledge new trends, sustainable materials and solutions

• Learn how to apply high technology in the industry

• Update environmental issues

Threats:

• Compete with other designers to get a job

• Customers prefer experienced designers

• Changing in building codes

• Can’t meet the client at one point

Source: https://www.pexels.com/photo/an-artist-s-illustration-of-artificial-intelligence-ai-this-image-represents-how-technology-can-help-humans-learn-and-predict-patterns-in-biology-it-was-created-by-khyati-trehan-as-par-17484970/

What do you want your firm to known for?

An architecture and interior firm with sustainable strategy (off-grid) integrating with high technology and AI in exclusive and creative design.

Why do you want your firm to be known for in this?

We believe that with the next coming trends and technological advancements, a retail establishment that combines both features will offer clients the finest possible shopping experience. In addition, our design is not only high-tech and environmentally friendly but also visually pleasing.

What strengths will this be leveraging?

Fast learner

Adaptability

Multicultural attainment

Figure 1: Trehan, K (2023)

STEEPLE ANALYSIS

Social:

• The business must constantly predict future trends and lifestyle updates as a result of up-to-date knowledge and contemporary ideas

• Different age groups will approach shopping in different ways, and the integration of technology may be challenging for the elderly

• Due to the changing client attitude toward sustainability, the firm must constantly take sustainability requirements into consideration

Technology:

• The technological factors are a blessing to big business, yet sometimes it is not helpful for the small ones due to limited investment

• Social media is a tool to improve the brand’s professional image

Environmental:

• Energy saving is more crucial nowadays, so the business have to figure out methods to consume less energy while using high technology

• To control the waste management, recycle and eco-friendly materials will be used to lower environmental impacts

• The business will consider to use low-emitting materials to ensure good air quality

Economic:

• As sustainable design is becoming a trend, the cost of sustainable material may be more expensive and fluctuate based on suppliers and demands

• With the support of AI and technology, labor cost may decrease

• Base on the changes in inflation rate in the area, the business may be affected by the consumption rate and competitive in the market

Political:

• If a nation is piliically stable, the supply chain of the business will run smoothly

• Government regulations may change according to environmental issues, so the business need to obey the regulations in the design

Legal:

• The business must follow health and safety laws to ensure the space is safe to staffs and customers

• Despite the development of AI and technology, some environmental regulations need to be followed to protect the environment

Source: https://www.pexels.com/photo/an-artist-s-illustration-of-artificial-intelligence-ai-this-image-depicts-how-aican-help-humans-to-understand-the-complexity-of-biologyit-was-created-by-artist-khyati-trehan-as-part-17484975/

Control:

• The sustainable material palette in design

• The specific style that I specify

• The design quality

• Services I am able to offer

• Methods to integrate technology in design

Influence:

• Younger designers who have the same interests and styles

• The client’s reputation through the design Concern:

• Resources of sustainable materials will run out due to high demand

• Customers have no trust in technology

Figure 2: Trehan, K (2023)