DAX
Corporate Profile A brand is worthless if it doesn’t connect with the right audiences in a relevant way...
P R O F I L E Maria Dax (APR) (Director) Dax Strategic Communications CC & is managed by Maria Dax (APR), an Accredited Public Relations Practitioner. She holds a MBA and is experienced in strategic communication/ public relations on a management level. Her experience spans over three decades. Her strength lies in designing communication policies, strategies,
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communication objectives are coherent with the overall strategic plan of an organization. She believes that public relation is management function, therefore public relations practitioners should be included in the decision-making structure of an organization. The agency has entered into strategic relationships with reputable companies that offer advertising services, social media and marketing communications.
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Outsource your public relations function to us Perform a cost-benefit analysis to determine whether it is cost-effective to establish a public relations function for your organization or to outsource it to us at a fraction of a cost.
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Helping you to estabilish a public relations function for your company We are able to help organizations to establish public relations functions within your organizational structure. We will empower your public relations practitioners to participate in strategic decision making processes by making contributions to the achievement of your strategic objectives and to distinguish their unique role from those of other management functions.
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Supporting your strategic
Public relations is more than a tactical tool; it is an integral part of the strategic development process grounded on thorough research and objective analysis. We will add value to your strategic planning process by performing a “boundary spanning� role. We provide information on social, technological, economic, political and cultural context within which your organization operates to contextualise your strategy. This strategic use of the public relations function implies that there is recognition of its status by management. We will also communicate your strategic objectives to external and internal publics for support and smooth implementation of your strategy.
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CAUTION The single biggest problem in communication is the illusion that it has taken place
“Dont make that mistake, talk to the specialists - us�
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Developing your Communication Policies & Strategies We can develop your communication policy and strategy to ensure that messages are consistent and coherent with your brand We anticipate issues that might impact, for good or ill, the operations and plans of your organization We offer counselling to management on the type of messages to be communicated to stakeholders We conduct research, evaluate your programs to help the public understand your strategic objectives and, We plan and impliment the organization’s efforts to influence or change public policy through lobbying.
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Managing stakeholder relationships
We live in a society where almost everyone has an opinion about your organization and believes that they have the right to express their opinion about your operations. Stakeholders demand accountability and our role is to bring the voices of the publics into the decisionmaking process of your organization, improving ethics and social responsibility. We will integrate this process into the very purpose of the organization, managed in a coherent and strategic manner. We provide proactive, measurable stakeholdermanagement programmes involving identification, profiling and segmentation of stakeholders. We ensure that stakeholder engagement efforts are targeted to the right audiences through appropriate channels of communication.
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Production of promotional materials
We have the capacity and expertise to produce the following publications for your organization: Corporate profile Newsletters Annual reports Brochures Leaflets Digital turn-page magazines and brochures
Events management We organise launches, banquets, press conferences, theme functions, assisting trade delegations and product launches. Let us help you organise your events by booking the venues, managing the guest lists, issuing invitations, arranging decor, catering, sound and lighting, special effects and sourcing masters of ceremonies.
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Reputation management A positive reputation is one of the most valuable intangible assets that an organization can possess. Organizations that do not manage their reputations are taking a risk of having it managed by competitors, critics on their behalf. We have the expertise to analyse your current reputation among your key stakeholders to identify gaps and to propose a plan of action to achieve the desired reputation. We can organise activities such as corporate social responsibility events and crisis communication strategies to build your reputation, credibility and trust.
Media relations and training We will invest in your brand by increasing your visibility, recognition and reputation through editorial coverage known as “earned” or “free” media, giving an honest, outsider view of your organization on your achievements, importance and relevance in society. As a strategic partner, we have the expertise of identifying messages that work for you and those that might catch fire. Appoint us to be your media spokesperson to respond to media queries on your behalf.
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Dealing with the media is an important skill for executives. We will give training to your executives to boost their confidence in dealing with the media. We cover the following topics: The media landscape How the media operates and how to make your story newsworthy Practical, reputation-enhancing techniques in media interviews Formulation of messaging - how to back up your core messages to convince and persuade Difficult questions that you may encounter in a media interview and techniques to effectively address them and Simulated on-camera interviews.
Other Services Minutes writing Speech writing Business writing skills Conducting market research on an organization Internal communication audit and, Improving customer service.
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CONTACT US: Maria Dax (APR) Cell: 081 129 7823 P O Box 31210, Pioneerspark, Windhoek E-mail: mariadaxs@gmail.com visit our blog: daxpr.blogspot.com