RBI Go-to-Market

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OVERVIEW

Ron Blue Institute is dedicated to equipping high-impact leaders, families of wealth, and trusted advisors with a practical, biblical framework for financial decision-making. Through a combination of immersive experiences, high-quality media, and tailored curriculum, the Institute aims to help families steward their wealth wisely, cultivate a heart of generosity, and leave a lasting legacy for generations to come. This Year 1 GTM plan introduces a fully integrated masterclass course and companion curriculum built around Ron Blue’ s flagship Financial Wisdom Trilogy Series.

PHASE 1: FOUNDATIONS (MONTHS 1-3)

Goal: Establish credibility, engage early adopters, and create momentum.

1. Key Activities:

Launch 90-Day Donor Campaign

Host Webinars, Workshops, and Retreats focused on faith-based financial planning and stewardship.

Introduce the Financial Wisdom Mastermind Groups: Small groups for interactive discussions on biblical financial principles.

Launch Ron Blue Institute Certification: A program designed to equip financial advisors and ministry leaders.

2. Deliverables:

3 webinars with 200+ attendees.

Enrollment of 50 advisors in Ron Blue Institute’ s church-based certification program.

3 Mastermind Groups engaging 15 families each.

Goal: Broaden outreach, deepen engagement, and introduce family-wide offerings.

1. Key Activities:

Host Major Donor Events: Exclusive gatherings to inspire financial partners and ministry supporters. Expand production with Teaching Series and Video Curriculum, including daily devotionals and real-life case studies.

Provide Ongoing Legacy Coaching: Post-course support for families implementing their financial plans.

Pastor Advisor Campaign with Kingdom Advisors.

2. Deliverables:

3 family experiences.

Launch Legacy Planning Series with 20 families onboarded.

10 full-length teaching sessions with companion study guides.

SPECIAL FEATURES: FINANCIAL MASTERCLASSES & FAMILY LEGACY PLANNING

1.Financial Wisdom Masterclass

A comprehensive faith-based financial education program designed to guide families and advisors through the principles of biblical stewardship.

Deliverable: 3 Masterclass cohorts with 200+ participants.

Projected Revenue: $750K (200+ participants, $3.75K/person).

2.Financial Legacy Retreats

A 3-day immersive retreat for high-net-worth families to create a generational stewardship plan.

Deliverable: 2 retreats, engaging 15 families each.

Projected Revenue: $2.25M (30 families, $75K/family).

REVENUE STREAMS (YEAR 1 GOALS)

Enrollment in Financial Wisdom Masterclass: $750K

Family Legacy Retreat Fees: $2.25M

Advisor Certification Program: $500K

Donor Contributions & Sponsorships: $2.5M

Book & Curriculum Sales: $1M

BUDGET ALLOCATION

Production and Publishing

Tour Logistics

Technology Development (Legacy Library)

Curriculum Development

Staff and Operations

PROJECTED IMPACT

Engage 50+ families in active financial stewardship.

Generate $8M+ in Year 1 revenue through courses, retreats, and donor support.

Establish Ron Blue Institute as the leading platform for faith-based financial planning and legacy-building.**

Engage 50+ families in active financial stewardship.

Generate $8M+ in Year 1 revenue through courses, retreats, and donor support.

Establish Ron Blue Institute as the leading platform for faith-based financial planning and legacy-building.

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