Thankful
LIFE + CULTURE
LOCALLY-OWNED BUSINESSES FIND GRATITUDE AFTER THE UNEXPECTED
VOXY VITALITY CENTER
A Reason to Be Thankful
It’s easy with the stress of everyday life to overlook the beauty in each day. I feel it—juggling work with two kids under 5 at home can sometimes feel as if I'm hanging on by a thread. I try to remind myself how fleeting these moments are (as many parents with adult children like to tell me) and make an effort to savor the little joys with my family before they slip away. While it may not always feel like it, each day is a gift, an opportunity to be grateful.
Our theme this month naturally centers on thankfulness. As the holiday season approaches, it’s a perfect time to pause and focus on what truly matters—family, community, and finding gratitude.
While the wider world can sometimes feel heavy with problems, it’s often in our own backyards where we find the brightest reminders of hope. I’ll never forget the way our community came together after last year’s devastating tornadoes— neighbors helping neighbors, businesses lifting each other up, and a spirit of resilience that carried on long after the storm passed. Some Rogers businesses spent months, even a year or more, rebuilding, and through it all, the community showed up. In this issue, we highlight three of those family-owned businesses that are not only back on their feet but thriving—thankful for the support that made their recovery possible.
We also highlight a Rogers resident who has gone above and beyond for his community, raising $160,000 for the Samaritan Community Center through years of marathon running. The local nonprofit helps connect those who need it to food, housing, and employment assistance—essential services to care for the members of our community.
These stories remind us that even in challenging times, community, generosity, and connection are what truly sustain us—and give us every reason to be thankful. As we move deeper into the busy holiday season, let’s carry that spirit with us, noticing the small moments, lifting each other up, and remembering what really matters.
EDITOR
November 2025
PUBLISHER
Andy Ponte | Andy.Ponte@citylifestyle.com
MANAGING EDITOR
Heather Jarvis | heather.jarvis@citylifestyle.com
ACCOUNT MANAGER
Alexis Roach | alexis.roach@citylifestyle.com
SOCIAL MEDIA COORDINATOR
Heather Jarvis | heather.jarvis@citylifestyle.com
CONTRIBUTING WRITERS
Kara Isham, Sydney Sullivan, Christina Long, Don Seaman
CONTRIBUTING PHOTOGRAPHERS
Meredith Mashburn, Amber Hall, Kara Isham
Corporate Team
CEO Steven Schowengerdt
President Matthew Perry
COO David Stetler
CRO Jamie Pentz
CoS Janeane Thompson
AD DESIGNER Matthew Endersbe
LAYOUT DESIGNER Meredith Wilson
QUALITY CONTROL SPECIALIST Brandy Thomas
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city scene
1: Rogers Fire Department cooled off the crowd during Family Fun Day in September. 2: Hannah, Memee, and Hope of Art of Fun provided face painting at Family Fun Day. 3: TAB Northwest Arkansas ribbon-cutting ceremony. The company offers peer advisory boards, executive coaching and more. 4: Un Deux Trois French Café ribbon-cutting ceremony. 5: Stopping by Lucy's Diner. 6: Local marathon runner Art Dion raises money for charity—read the story inside. 7: Honeycomb Kitchen Shop owners Melissa Turpin, left, and Dana Smith.
disclosures.mach1fg.com
business monthly
Jaime Howell Helps Clients Find Home with Expertise and Heart
Jaime Howell, executive broker at Keller Williams Market Pro Realty, brings deep local knowledge and a straightforward, honest approach to Northwest Arkansas real estate. A lifelong NWA native, she combines decades of commercial real estate experience with a passion for helping clients navigate buying and selling. Through her brand, Sweet Home NWA, Howell offers expert advice, strategic insights, and a commitment to making every move seamless. Contact her at (479) 381-8145 or jhowell@sweethomenwa.com.
Animal Medical Center Offers Advanced Orthopedic Care
Find advanced orthopedic care for pets close to home at Animal Medical Center. Two of its veterinarians are formally trained in the Tibial Plateau Leveling Osteotomy (TPLO) procedure, providing expert treatment for cruciate ligament injuries. The clinic is committed to delivering the highest standard of care—at a cost more affordable than referral specialists—so your pet can return to an active, healthy life.
Celebrate Filipino Christmas Traditions at Lasang Pinoy
Lasang Pinoy restaurant in Rogers is celebrating the holidays with Filipino Christmas traditions, a unique blend of Indigenous customs, Hispanic influences from centuries of Spanish colonization, and American traditions. The festivities will continue through Jan 6, 2026. The Filipino restaurant is now offering seasonal desserts for its winter menu including cassava cake, suman moron (a sweet rice cake with chocolate), and bibinka (a coconut cake). Stay connected at @lasangpinoynwa and lasangpinoynwa.com.
Photography by Austin Rodriguez
Photography by Meredith Mashburn Photography
Photography by Isabella Raquel
NDINGGRATITUDE IN THEUNEXPECTE
DBUSINESS OWNERS FIND HOPE THROUGH HARDSHIP, HEALING, AND COMMUNITY SUPPORT
ARTICLE BY KARA ISHAM
Honeycomb Kitchen Shop co-owner Dana Smith. (Photo by: Meredith Mashburn Photography)
“It was never a question if we would come back ...”
On Memorial Day weekend of 2024, the face of downtown Rogers was changed forever by a series of tornadoes that wreaked havoc on businesses and homes.
Unfortunately, some local staples like Suzie Q’s Diner were completely destroyed by the storms, but other local businesses have been able to return to a new normal after months of renovations.
For some of those businesses who were unsure when they would be able to reopen for customers, this season of Thanksgiving is a particularly poignant one.
Cook’s Natural Foods is among those grateful for the opportunity to serve the community again after being almost completely gutted by the tornadoes. Cook’s officially reopened its store on Walnut Street in May, a year after the storms.
Cook’s has been a staple of downtown Rogers since it originally opened in 1995,
and specializes in offering food-grade supplements and a variety of healthy food options including organic, non-genetically modified, allergen-friendly, vegan, and gluten-free options.
Cook’s manager, Ashley Cook, says the 2024 tornadoes caused catastrophic damage to the store, ripping off the roof, causing flooding and damage to almost all the merchandise as well as the flooring.
“When we came in, it was a pond inside,” she says, “Basically the only thing undamaged was the walls.”
But she says her family is grateful for the continued support of the community during the time their doors were closed, with customers still purchasing supplements directly and some even showing up to see if they could help in some way.
“It was never a question if we would come back, but when,” Ashley says. “We
The family that owns Cook's Natural Foods is among those grateful to be open again after being almost completely gutted by the tornadoes. (Credit: Meredith Mashburn)
“Every gesture reminded us that Greenhouse was never just about a building.”
Greenhouse Aleworks celebrated the grand opening of their new Rogers location on Aug. 30 of this year. (Credit: Kara Isham)
are grateful for all the customers who kept checking in on us, and we are grateful for all the professionals that helped us rebuild.”
The forced renovation even gave the store the chance to now offer a juice bar and small dining space where customers can enjoy smoothies, wraps, and other organic offerings for lunch.
Another local business whose owners are thankful to be finished with an extensive renovation process is Honeycomb Kitchen Shop, which has been part of downtown Rogers for more than nine years.
Shop co-owner Dana Smith says the business, which carries high-quality kitchen supplies and offers cooking classes, lost nearly 60 percent of its inventory from water damage when the tornadoes damaged the roof and windows of their retail space.
One silver lining was the kitchen space did not take as much damage, and they were able to open that section back up within three weeks.
“We were thankful we were able to still use the cooking space, and we could continue with cooking classes,” she says.
Honeycomb reopened its renovated retail space three months after the tornadoes. Dana says an unexpected positive from the entire process was the discovery of some underutilized space in the kitchen part of the building that could be reimagined as a wine shop to complement both their retail and cooking offerings.
Dana says she and her family are thankful customers were eager to return to downtown Rogers after the tornado to support the impacted businesses like them.
“We were worried people would kind of forget about us, but we had a wonderful grand reopening and people were so
intentional about coming to visit and support us. It was so vital to have that.”
For a few businesses in downtown Rogers, the tornado meant a move and a whole new vision for their business.
That was the case for Greenhouse Aleworks, a brewery specializing in hazy IPA-style beers as well as fruited sour and dessert-style beers. Greenhouse had only been open for five months when the tornadoes completely totaled the building they were renting.
Owners Lauren and Travis Banks were grateful that their brewing equipment was in the only untouched part of the building and able to be salvaged. Lauren says not having to replace their equipment is probably the only reason they were able to continue their dream.
The tornado damage has meant they have had to reimagine a brand new space. They opened a small taproom in Bentonville called Terracotta so they could have some income, but rejoiced when they were able to celebrate the grand opening of their new Rogers location at 113 S. Second St. on Aug. 30 of this year.
Lauren says they mourned the loss of their former cozy space, but she says their new space has brought several blessings, such as being closer to the heart of walkable downtown Rogers.
“We’re especially excited to have a Greenhouse taproom space again—one that feels like us, but even more rooted,” she says. “Our garden patio is a dream come true, a place to sip in the sunshine or under the stars and cafe lights.”
While building their new downtown space, Lauren says the community continued to show up for them again and again.
“The support we received was overwhelming in the most beautiful way. From
heartfelt messages and generous fundraisers to friends and neighbors continuing to seek out our beer—first through local distribution, and later at Terracotta. Every gesture reminded us that Greenhouse was never just about a building.”
She said the encouragement they received reminded them that Greenhouse is a feeling rooted in connection, care, and shared joy. She says that feeling is still very much alive and growing.
“We’re incredibly grateful for our friends in the craft beer industry who lifted us up, and for the customers who became chosen family during our year of rebuilding. Their belief in us helped turn heartbreak into hope—and made it possible to plant something new.”
Honeycomb Kitchen Shop reopened its retail space three months after the tornadoes. (Photo by Meredith Mashburn Photography)
Greenhouse Aleworks owners Lauren and Travis Banks. (Courtesy Greenhouse Aleworks)
Cook's Natural Foods officially reopened its store on Walnut Street in May, a year after the storms. (Credit: Meredith Mashburn Photography)
ARTICLE BY CHRISTINA LONG
MILES OF Impact
WITH EVERY MARATHON AND BIKE RACE, ART DION
SUPPORTS SAMARITAN COMMUNITY CENTER’S WIDE-REACHING PROGRAMS SERVING FAMILIES ACROSS NORTHWEST ARKANSAS
Executive director Debbie Rambo thinks of Samaritan Community Center’s mission like a wheel with many spokes. The organization, which has centers in both Rogers and Springdale, offers a wide array of services and initiatives to help people in Northwest Arkansas.
The center of the wheel is the Samaritan Care program through which a team of community resource navigators help connect people to essential services such as food, housing, and employment assistance.
“We just like to walk alongside people in their life journey and help them navigate those barriers that might be out there,” Debbie says, “and encourage them and cheer them on as their life situation improves.”
Numerous other initiatives branch out from the Care program and provide food, medical resources, and more.
“We just like to walk alongside people in their life journey and help them navigate those barriers that might be out there."
Courtesy Samaritan Community Center
It was those many spokes that led Rogers resident Art Dion to choose Samaritan when he set out to run marathons for charity.
“I feel like it’s one of the best-kept secrets around in the United States as far as what they do,” Art says. “I didn’t see another charity that dives into so many things like that.”
Art had been a casual runner throughout his life, but after moving to Northwest Arkansas in 2015, a close friend encouraged him to sign up for the Susan G. Komen 10K race.
With that first race, he was hooked. He decided to challenge himself to run his first marathon that year. He didn’t choose just any marathon, either: He wanted to run Boston.
“When I saw there were 35 charities that you could run for, I had a God moment, like, ‘That’s what I want to do,’” Art says. “It was kind of the best of both worlds combining the fact I could run marathons, and I really enjoyed that, and at the same time fundraising for those that aren’t as well off as we are.”
He ran his first marathon for a national charity called “Team For Kids.” After that, he decided to look locally and found Samaritan.
Art has raised about $160,000 for Samaritan through running. He has run Boston twice, as well as New York City, Tokyo, Berlin, London, Chicago and, hardest of all, the Antarctic Ice Marathon.
Art took a break from running in 2023 due to injury, but he wasn’t done raising money through endurance sports. He turned to biking and raised about $20,000 in four races.
He was recently cleared to return to running and plans to continue toward his goal of running a marathon on every continent, plus the North Pole Marathon.
Debbie says some of the money Art has raised has been used for everyday necessities, such as grocery carts for the market.
Some has also gone toward the SnackPack program, which delivers food to 160 schools in four Northwest Arkansas counties with the goal of ensuring children at risk of food insecurity have food available when not at school.
It is Samaritan’s most expensive program to run, Debbie says, as it feeds about 5,400 children each week and costs Samaritan about $2.50 per child.
Art Dion has raised about $160,000 for the Samaritan Community Center. (Credit: Amber Hall)
SnackPacks are just one of Samaritan’s numerous projects. At its Rogers and Springdale centers, Samaritan has a free, restaurant-style cafe where volunteers make and serve hot meals. The Samaritan Market allows visitors to choose their own groceries rather than receiving pre-sorted bags. Samaritan Farm provides fresh produce to both the cafe and market.
Samaritan also has programs to provide dental care and counseling, as well as information on additional resources for help with Medicare, Medicaid, job skills training, and more.
Samaritan can even give donated cars to individuals who need to take children to school or get to work.
Donations like Art’s make up about 30% of Samaritan’s income to support its many programs. About 40% comes from its thrift stores in Springdale and Rogers.
Its Rogers store “took a direct hit” from the Rogers tornado in May 2024, Debbie says. The store was closed for about three months.
“Our savings went down pretty dramatically after the tornado, and we’re still, you know, trying to build
“I feel like it's one of the best-kept secrets around in the U.S. as far as what they do.”
back up from that,” Debbie says. “We saw about a 25-27% increase in the number of people we were serving, a lot of the families that were affected by the tornado. ... It’s like we had to serve more with less.”
Rogers Public Schools stepped up to help, setting up drop zones for donations of food and cleaning supplies. The Walmart Foundation, Tyson, Delta Dental, and other corporate partners provided additional financial support.
With the help of donors like Art and others in the community, Samaritan’s wheel of important services has continued to turn, and Debbie says the organization is “stronger for it.”
Courtesy Samaritan Community Center
Courtesy Samaritan Community Center
Courtesy Art Dion
It’s Pumpkin Bread Season
The Perfect Recipe For Some Autumn Comfort
Ingredients:
• 1 1/2 cups all-purpose flour
• 1 teaspoon baking soda
• 1/2 teaspoon baking powder
• 1 1/2 teaspoon ground cinnamon
• 1 teaspoon nutmeg
• 1/2 teaspoon ginger
• 1 teaspoon salt
• 1 1/2 cups canned pumpkin
• 1 1/2 cups sugar
• 2 teaspoon vanilla extract
• 1/2 cup vegetable oil or canola oil
• 1/2 cup melted butter
• 2 eggs
Directions:
1. Preheat the oven to 350 degrees.
2. In a mixing bowl, add the flour, baking soda and baking powder, spices, and salt. Set aside.
3. Combine the oil, butter, and vanilla in a liquid measuring cup.
4. In a mixing bowl (with a paddle attachment), beat the pumpkin, sugar, and eggs until combined.
5. Turn the mixer to low and slowly add the liquid ingredients. Let this process take about 1 to 2 minutes so the mixture becomes light and fluffy.
6. Using a spatula, fold the dry ingredients into the wet and slowly fold until the ingredients are blended.
7. Prepare a 10 x 5 loaf pan by buttering it really well and then adding a strip of parchment paper to the bottom and up the sides for easy removal.
8. Bake in a preheated 350-degree oven for 1 hour. The bread will be fully risen in the center, like a loaf. Make sure it’s fully cooked and brown on the top otherwise it will fall in the middle once removed from the oven.
ARTICLE BY DON SEAMAN
ARTICLE BY SYDNEY SULLIVAN PHOTOGRAPHY BY AMBER HALL
“This community has given us so much, so when there is a need, we want to show up.”
Raising Roofs, Lifting Community
The story of Cybort Solutions
On a crisp autumn afternoon, when the air feels heavy with gratitude and community ties seem to grow stronger, the story of Cybort Solutions feels right at home.
Founded in 2018 by the Lopez family, the company is more than just a roofing and exteriors business. It is a testament to faith, perseverance, and a deep thankfulness for the opportunities to serve both clients and community. Yelsin and Lelanda Lopez have built a company grounded in trustworthiness, respect, and a heart for giving back.
When Lelanda first filed the LLC, secured general liability, and obtained workers’ compensation, she did it without Yelsin’s permission. “He thought it was going to be a waste of money,” she admits with a smile. But she saw something bigger: the potential to build stability for their family and community by leveraging Yelsin’s sought-after skill set.
For years, employers across multiple states had tried to recruit him for his workmanship and reliability. Lelanda knew that instead of working for someone else, their family could build something of their own. And with that, Cybort Solutions was born. The company began with roofing but quickly expanded its vision to include all exterior services and eventually general contracting. Seasonal fluctuations in roofing, often slowed by
rain and snow, prompted the expansion into broader construction offerings. “We wanted to serve people year-round,” Lelanda explains, “and at the same time create lasting stability for our employees.”
At the heart of Cybort Solutions lies a simple but powerful philosophy: treat people well and deliver excellent work. Yelsin focuses on client satisfaction, making sure each project meets not only technical standards but also the client’s personal vision. Their reputation for efficiency and attention to detail means projects often finish ahead of schedule, and clean worksites are a non-negotiable standard.
What truly sets Cybort Solutions apart is its gratitude-driven commitment to community. In the aftermath of the May 2024 tornadoes, the team sprang into action by handing out water, covering damaged homes with tarps, and clearing debris. “This community has given us so much,” Lelanda shares, “so when there is a need, we want to show up.”
That same spirit extends to the soccer field, where both Lelanda and Yelsin volunteer as coaches in Fayetteville. Each year, Cybort Solutions also donates funds to the Comets traveling soccer program in Springdale, covering uniform costs for three full teams. “We never want money to be the reason a child cannot chase their dream,” Lelanda emphasizes.
Looking ahead, Cybort Solutions has its eyes on new horizons: expanding further into general construction and real estate investments. Yet no matter how large the company grows, their culture remains rooted in respect and gratitude. Employee retention is high, thanks to an environment that values every team member. “We do farm grill-outs, we laugh together, we make sure this feels like family,” Lelanda says.
That positive culture translates directly into their work, creating an atmosphere where clients feel cared for and employees feel proud of what they build. For the Lopez family, Rogers is not just a place of business—it is home. Lelanda, who grew up and attended school here, loves how supportive the city has been for small businesses. “Rogers makes it easy to dream big,” she reflects. In their downtime, the family enjoys trips to Fast Lane or hibachi nights in town, small reminders of the balance between hard work and togetherness.
As we reflect on thankfulness this season, Cybort Solutions reminds us that gratitude is more than a feeling. It is an action. Whether through clean roofs, safe homes, or opportunities for local kids to play soccer, the Lopez family has made thankfulness the foundation of their business. And in doing so, they have built something stronger than shingles and siding: a legacy of community, resilience, and heart.
H O P E
with YOU
The holidays have a way of calling us back to what matters most—faith, family, compassion, and the quiet but powerful act of giving. As lights go up and calendars fill, there are still many who sit in silence, carrying burdens too heavy to bear alone. But what if this season, you could be the spark that changes everything for someone else?
The founders of City Lifestyle, through their private foundation, are once again launching its annual Christmas Giving Campaign—a heartfelt effort to seek out and support individuals and families who have quietly fallen through the cracks. The mission is simple: to bring light, dignity, and hope to those who need it most.
Since its beginning just four years ago, this initiative has grown from a humble idea into a life-changing movement. Last Christmas alone, more than 200 families across the country received unexpected support—financial relief, but also something even more powerful.
“We don’t just send checks,” says Steven Schowengerdt, CEO and founder of City Lifestyle. “We send a message: You are seen. You are loved. And you are not forgotten.”
Together with City Lifestyle President Matthew Perry, Steven has helped shape this into a tradition that goes far beyond charity. “This is about community,” Matthew adds. “We believe we’ve been blessed, so now we get to be a blessing.”
Every story begins with a nomination. Often, it’s a neighbor, coworker, friend, or teacher—someone who’s been quietly carrying too much for too long. One past recipient, after receiving unexpected support during a time of deep personal struggle, wrote:
SCAN TO NOMINATE
“We send a message: You are seen. You are loved. And you are not forgotten.”
“Beyond the very practical solution of receiving funds to fix my car, this thing you guys worked together to do is bigger than that. I carry the Christmas card you sent in my purse. When things get really hard, I pull it out and remember what it felt like to be seen. That card represents hope— that change for the better is possible. I’m not sure how many people get to carry hope around in their purse. But I do.”
Another wrote in after her husband was diagnosed with aggressive brain cancer and unable to work:
“This support has blessed our family not only financially, but emotionally and spiritually as we trust God to meet our needs throughout this difficult time. Thank you to our anonymous friend and to your foundation. What a joy and gift to be part of God’s family!”
Each year brings countless stories like these—real lives touched by simple acts of kindness. Some use the funds to pay overdue bills, others to afford groceries, medication, or repairs. But no matter the circumstance, the impact is the same: hope is restored.
This season, you have the opportunity to be part of that. The campaign is now open to nominations—completely confidential and prayerfully considered. Whether it’s someone battling illness, facing unemployment, or just in need of a helping hand, you can bring them a moment of grace that will ripple far beyond Christmas morning.
“Knowing my mom was chosen filled my heart with indescribable joy,” said another past recipient. “Your generosity doesn’t just brighten her life; it inspires hope and faith in all of us. It enables her to stay in her home and get back on her feet.”
Nominations are open from November 1st to December 5th, 2025. To submit someone you know, simply scan the QR code or visit @CityLifestyle on Instagram, where you’ll find the nomination form in the bio.
This holiday season, let’s give more than gifts. Let’s give each other the gift of being seen. Because sometimes, the smallest gesture becomes someone’s greatest miracle.
To nominate someone in need, visit: KingdomBuildingFoundation.org or scan the QR code.
NOVEMBER 2025
events
A SELECTION OF UPCOMING LOCAL EVENTS
NOVEMBER 1ST
Souls of the Promenade
Pinnacle Hills | 12:00 PM
Souls of the Promenade: Día de Muertos at Pinnacle Hills, a vibrant celebration of Latino culture and traditions. Organized by Rulli Torres, this event aims to honor the rich history and beliefs of the Latino community while fostering cultural understanding and education. Experience the beauty of Día de Muertos through music, art, traditional altars, and more.
NOVEMBER 4TH
Museum & Me
Rogers Historical Museum | 9:00 AM Museum and Me is a free program for 3–5-year-olds—join the museum each month for a story and activities based on a theme from our area’s history. In November, the event will be held on the first Tuesday of the month due to Veteran’s Day falling on the second Tuesday. The event will celebrate our Veterans, especially those from Northwest Arkansas. Parents must stay with their children, but only children need to have a reserved spot.
NOVEMBER 7TH - 8TH
Bella Rustina Modern
Vintage Market
Rogers Convention Center | 9:00 AM
The market will have 350-plus booths brimming with vintage, vintage-inspired, and handmade items brought by exhibitors from many states. Multiple food trucks and many snack options will be available throughout the event, as well as photos with Santa and Mrs. Claus.
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NOVEMBER 13TH
Art on the Bricks Art Walk
Downtown Rogers | 4:30 PM
Experience art, music, and culture in Downtown Rogers at Art on the Bricks Art Walk—a creative adventure happening the second Thursday of every month. Explore pop-up art exhibits from 4:30 to 7:30 p.m.
NOVEMBER 13TH - 15TH
500K For NWA Feed the Funnel Party
Embassy Suites Northwest Arkansas Convention Center
Join 1,500 of your friends at the 500k for NWA Feed the Funnel Experience to pack 500,000 meals for neighbors in Northwest Arkansas who are facing food insecurity. The meals you pack will be donated to local nonprofits across Northwest Arkansas.
NOVEMBER 21ST - 22ND NWA Boutique Show
Rogers Convention Center | 9:00 AM
The 19th annual Northwest Arkansas Boutique Show features thousands of unique gifts from over 185 carefully curated merchants.
