Reno, NV June 2024

Superheroes of the Reno Rodeo

Fatherhood is my favorite hood

It’s funny that our June “Gents” issue would prove to be among the toughest for me to break free of a good case of writer's block but thankfully Nora once again came to my rescue with a quick “Hey, you’re a dad, just write about being a dad”. So, here we go again.

I am a father of three wonderful children. All incredibly unique but all equally accomplished in their own special ways. I’m obviously not objective when I write these things but it did get me thinking about their journey as human beings and the influence I had on their outcomes.

As a former professional athlete and proud U.S. Olympian, there was no way my legacy couldn’t seep into my children’s lives. Perhaps my parenting is more akin to coaching. Maybe my endless sports analogies, while often the source of eye rolls, actually made a difference. And while none of them have chosen to follow in my specific footsteps, they’ve all embraced the values of my personal competitive spirit, drive, moral code, and goal-oriented mindset. Yes, I have left, very figuratively speaking, my mark on all of them.

Fatherhood has been an amazing gift and whether it’s challenging, inspiring, encouraging, or comforting my kids or simply getting them out of their comfort zones on a weekend adventure, I feel absolutely blessed to have had the experience.

Welcome to the Gents issue and like I encouraged everyone to reach out and acknowledge the important women and moms in their lives, go give your dad or a man that you care about a hug and a thank you. Like many of my fellow gents, my arms are open and waiting.

Love you kids, love you dad! Happy Father's day to me and you!

MIKE MCCARTHY, PUBLISHER

June 2024

PUBLISHER

Mike McCarthy | mike.mccarthy@citylifestyle.com

MANAGING EDITOR

Nora Tarte | nora.tarte@citylifestyle.com

CONTRIBUTING WRITERS

Britton Griffith, Erin Hanna-Butros Meyering, Nora Tarte

CONTRIBUTING PHOTOGRAPHERS

Fred Cornelius, Eric Marks

Corporate Team

CHIEF EXECUTIVE OFFICER Steven Schowengerdt

CHIEF OPERATING OFFICER Matthew Perry

EXECUTIVE DIRECTOR OF HR Janeane Thompson

AD DESIGNER Matthew Endersbe

LAYOUT DESIGNER Amanda Schilling

inside the issue

city scene

WHERE

NEIGHBORS CAN SEE AND BE SEEN

1: The Children's Advocacy Centers of Nevada received a $200,000 check from Molina Health April 17. 2: Cafe Central celebrated a grand reopening April 5, unveiling a new cocktail menu. 3: Menopause the Musical opened April 30 and runs through June 30 at El Dorado Showroom. 4: The Breakfast Klub performed at STEP Back 2 The '80s March 22 at Silver Legacy. 5: On April 20 participants in the monthly Reno Wine Walk wigged out. 6: Ace Hardware at Mira Loma and McCarran celebrated its grand opening on March 26. 7: Chamber Fly-in participants visited the United States Capitol Building and met with Senator Cortez-Masto.

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THE

MAKE money moves

Expert tips to sell your home for top dollar

ARTICLE BY NORA HESTON TARTE

As the Reno/Sparks housing market begins to stabilize, locals are prepping to sell their homes. But they don’t want to spend all summer showing house. According to Heather Neal of Sullivan-Neal Luxury Real Estate of Dickson Realty, “The overall average days on market in all of Reno/Sparks is… 94 days.” For luxury homes, defined by those priced at $2 million or above, the average is 185 days.

So how can you unload your home fast? With a little help from our friends, of course. Follow these steps from the experts for top dollar and a fast closing.

step one:

Starting at the right price point will help a home move. “If there is robust showing engagement and potential offer activity, the home is likely priced for success,” Neal says. “Conversely, if an aggressive price has limited the action, you may need to chase the market with price improvements and other concessions.”

Within the first two weeks of going to market, sellers and their agents should have a good idea if they hit the mark or need to adjust.

step two:

Perhaps the best money you will spend when prepping a home for sale is on staging. “We have seen firsthand how a professionally staged home can make a huge difference in both the selling price and days on the market,” Neal says.

Keep in mind a couple of tips including design continuity, curating a complementary color palette, and highlighting the most attractive features (while drawing attention away from flaws). Part of staging also includes removing personal items and décor.

step three:

Paint is one of the quickest changes you can make. “Keep the paint neutral in effort to appeal to the most prospective buyers,” Neal says.

BY THE NUMBERS:

Median sales price in Reno/Sparks: $575,000

The median home price rose 8.9% year over year

332 homes sold in Reno/Sparks in March 2024

There are 508 active homes on the market

Closing prices averaged 98.9% of the asking price

**Data is as of April 2024

Set the stage. Keep this in mind: declutter, de-personalize, and clean.

step one step three step two 1 2 3

Get the price right. Within the first two weeks of going to market, sellers and their agents should know.

Invest in updates. Even small changes can increase the perceived value of a home while helping it to sell fast.

PUS E RHEROESOF THERENO R O OED

COMMITTED VOLUNTEERS, ANIMAL ATHLETES, AND CHAMPIONS

CELEBRATE NEVADA HERITAGE

ARTICLE BY ERIN HANNA-BUTROS MEYERING

SELECT PHOTOGRAPHY BY FRED CORNELIUS

“The Reno Rodeo brings people together,” - Jim Neil

While volunteers come in all shapes and sizes, all ages and genders, the Reno Rodeo agrees they may look best in a cowboy hat. The organization has more than 1000 active and wildly dedicated volunteers, which truly is the association’s powerhouse to put on a phenomenal community-wide, 10-day event each June.

“Community outreach - rodeo or other - is important,” says Greg Goss, a volunteer and member of the association for over 15 years. While he has taken to the art of the cattle drive, his wife, Cara is also heavily involved as a member and assistant chair of the marketing, advertising, and public relations committee.

“Honestly, I found a group of people I liked, was put to work, and just stuck with it. You’ll meet more lifelong friends you share

interests with [volunteering] than you would in several other lifetimes,” Greg adds.

While 1000 people may seem like a lot to wrangle, the Reno Rodeo is a well-oiled and well-organized machine with over 50 volunteer committees and a thoughtful application process.

HISTORY & HERSTORY

While the 1000 active volunteers include a diverse group of wranglers, members, directors, and past presidents, none of those presidents in the association’s 105-year history were women—until now. Cue Carrie Ann Sattler, the current, youngest, and first female Reno Rodeo Association president.

Sattler joined the organization in 2004 and she has made great impact on it ever

“It’s about finding time to give back to the communitythanklessly,” Greg Goss

since. In 2014, Carrie Ann became a director and as the chair of the sponsors committee from 2016-2021, she realized a 447 percent increase in sponsorship dollars.

“One strength of those involved in the western way of life is that when times get tough, there is enough fortitude, loyalty, and commitment to see challenges through to a better tomorrow,” says Sattler. “In the last decade we have seen our supporters, including volunteers, staff, contractors, sponsors, contestants, and our industry as a whole rise to new heights and invest themselves, their time, and their finances in support of the Reno Rodeo. Our mentality is an ‘ever-forward’ state of mind!”

This mindset and Sattler’s incredible fundraising efforts earned her an Award of Merit buckle in 2016 and the sought-after Silver Spurs the following year. It ultimately led to her historic presidency this year.

“Being President of the Reno Rodeo is an incredibly dynamic feeling,” says Sattler. “It’s humbling, challenging, exciting, and hard to describe. Overall, it’s one of the best experiences I’ve ever been afforded, and I am honored.”

Another aspect of celebrating and encouraging women to champion big roles is the Miss Reno Rodeo Pageant, this year scheduled for June 12-14. Contestants are encouraged to uphold integrity, honesty, reliability, and legacy and are evaluated on public speaking, horsemanship skills, as well as knowledge of equine and rodeo topics.

“It prepares you for life in ways you’d never expect,” says Lauren Neil, Miss Reno Rodeo 2010, Miss Rodeo Nevada 2010, daughter of 1st VP Jim, and avid Reno Rodeo volunteer. “We want more girls to know that they can get involved.”

HOME MEANS NEVADA

This theme of honor and pride to serve is one consistent through the Reno Rodeo’s volunteers and staff. From higher up positions to committee members and even rodeo cowboys, many echo Sattler’s sentiment: Nevada and rodeo pride, from the high desert climate and western way of life to the passion of working with and for the rodeo’s animal athletes.

“Pride in Nevada is very rich in our family,” says Greg. “We need to focus on remembering the heritage of our area - it was a ranching and farming community … and if our 10-day event reminds people of that, I think that’s huge.”

And whether you’re a first-generation Nevadan, as Sattler is, or Nevada-born and raised like Jim who traded his suit and successful financial/banking career for cowboy boots, it’s one thing many have in common. “The power of our community and the fabric built on relationships here is deeply meaningful,” says Sattler.

Everyone who has interest and meets the requirements is welcome to apply to volunteer with the Reno Rodeo, and truly become a part of something bigger than themselves. Regardless, the Reno Rodeo Association invites you to the 2024 event, which runs June 20 - 29.

THE MAIN EVENT

While there are countless aspects to the Reno Rodeo, including but certainly not limited to community outreach, the Reno Rodeo Foundation, and year-long planning, one we cannot forget to talk about is the event itself! One individual perfectly suited (or should I say the boots fit?) to get you in the rodeo-spirit is Wyatt Denny, a 28-year-old professional bareback rider that lives in Minden and will represent many locals competing this year.

“I have been going to the Reno Rodeo since I was a kid,” says Denny. And that Nevada pride we’ve been talking about. Yeah, he’s got that, too.

“Everyone talks about the atmosphere of their rodeo, but there’s something different about Reno,” says Denny. “It’s such an intense vibe to be getting on a buckin’ horse as the sun is setting and you feel the energy of crowd. There’s no better feeling than my name being announced over the speakers and the whole city cheering, regardless of if they know me or not. With that electricity in the air, any cowboy could get their motor running.”

Upcoming Reno Rodeo

Don’t miss this 10-day extravaganza beaming with Nevada heritage, family fun, and expertise from professional rodeo cowboys, cowgirls, and animal athletes. From events such as extreme bull riding, steer wrestling, tie-down roping, mutton busting, and elite flag and drill teams to carnival rides, an onsite marketplace, fluffy funnel cake, and cold beer, the Reno Rodeo has it all. What’s more, the Reno Rodeo Kick-Off concert will feature multi-platinum artist Russell Dickerson on Wednesday, June 19 at 7 p.m. Claim your tickets early as selling out is common. Additional event and concert details on the website below.

June 20 - 29, 2024

Reno Livestock Event Center

Outdoor Arena

350 N Wells Avenue Reno, NV 89512

Tickets & Information:  https://renorodeo.evenue.net/ (775) 329-3877

THE RENO DADS STOPPED BY LOCAL BUSINESSES

PROMOTING

MALE SELF-CARE

Pamper Him

ARTICLE BY NORA HESTON TARTE | PHOTOGRAPHY BY ERIC MARKS

We’re busting the myth that spa days are made for women. There’s really no reason a man can’t enjoy the benefits of a fresh fade, manicured nails, and glowing skin. With salons in Reno that either cater to the male crowd or at least offer services tailored to their needs, you’re out of excuses to start getting pampered.

HAIR AND NAILS

Derby Barber and Supply, a 1920s throwback men’s salon, specializes in haircuts and beard care. Owner Vinnie Gravallese opened the spot as a calling card to the barbershops popular in Boston. Located below street level, the vibe fits the location, and with a men’s product line and full cocktail program, it’s become somewhat of a hangout.

“I definitely noticed that there wasn’t anything out there for men that was like, you know, an experience,” Gravallese says of opening Derby in 2015. Staff dress in shirts, tie, and vest. There are custom wood details and artwork that are decidedly masculine and reference the time period. “It’s a total vibe.”

In addition to classic fades and other haircuts, Derby offers straight razor shaves and beard trims.

Last year, Hammer & Nails opened its first Reno location in South Reno with a second location quick to follow in April; this one in Caughlin Ranch.

Kim Wiggins, general manager of the South Reno location, says the goal is for men to pamper themselves. “We are definitely about setting the tone and really kind of making a comfortable environment for men.”

Women are, of course, welcome, but that’s not who the services cater to. Manicures and pedicures are performed in custom leather chairs with retractable foot spa basins and a wider seat. There are no acrylics or polish offerings—a conscious decision to not only cement who target clientele is but also to remove the smells associated with these products.

Each chair has its own 55-inch television and Bose noise-canceling headphones so guys can watch the game or whatever else they desire while kicking back.

Full haircare services are also part of the line-up. In addition to cuts and shaves, beard and head cameo services are popular. These use a translucent color to blend out grey hairs in about five to ten minutes. The color fades over time so it’s not the same as a typical dye job, and the time commitment is minimal. “It’s more of a natural treatment for [men],” Wiggins explains.

And, if hair loss is becoming a concern, HydraFacial performed on the scalp can help. At Plumb + Pine, the HydraFacial Keravive is essentially a scalp facial. The facial uses, “HydraFacial-patented suction technology to boost scalp health and natural hair growth,” says Ashley Pearce, an aesthetician at Plumb + Pine. “The Keravive peptide complex is a special blend of nourishing peptides and growth factors to support fuller, healthier hair.”

Another option is using stem cells to regrow your own hair with Procell Microchanneling, which sounds more intimidating than it is. “We are using growth factors cultured from stem cells, which have the ability to stimulate your scalp to produce hair again,” Pearce says.

SKIN CARE

Pearce laments that facials aren’t just for women. “Because everyone has skin and everyone ages.” Men’s facials are offered at both Dolce Vita Wellness Spa and Plumb + Pine. At Plumb + Pine, “The men’s facial includes a double cleanse, exfoliate, mask and massage, and finishing products,” says Pearce. “Results with relaxation built in.”

Facials for men follow the same steps as for women; there’s always a customized approach.

At Dolce Vita, The full-service day spa offers massages, skin care, and a medical spa. “Usually, the day begins with a soak in our mineral jacuzzi along with a smoothie or a nice old fashioned, a relaxing recline at the fire pit

overlooking the pond, and a deep healing heat up in the dry sauna in the men's locker room,” says Kat Mortlock, the medical spa manager and patient coordinator. “Once fully relaxed, they then come over to the med spa for their self-improvement treatments all to be finalized with kicking your feet up in the ocean room, watching the array of fish while listening to the tranquil sounds of water.”

One of Dolce Vita’s most unique offerings is the Visia Skin Analysis system, using UV lighting and cross-polarized flashes to take in-depth scans of the skin. The scans show technicians a closeup of imperfections and, using these scans, a customized skincare regimen is provided. “Everyone’s face and skin is different and that means that our treatments are always going to be customized to your exact needs,” says Mortlock.

Other services men enjoy at Dolce Vita? Men's Botox or "BroTox" and Coolsculpting Fat Reduction for the chin, abs, or love handles.

COCKTAIL PROGRAMS

Derby, Dolce Vita, and Hammer & Nails all offer robust cocktail programs with service.

Derby has a cocktail consultant/mixologist on staff to help create the cocktail menu and the lounge area invites guests to hang before or after their appointment.

Dolce Vita has its own cocktail menu and full bar (that also serves non-alcoholic drinks) where you can sip an old fashioned or share a bottle of champagne.

Hammer & Nails serves a variety of mixed drinks and members can enjoy a complimentary liquor locker.

Build

775-353-1039

CAFFEINE IN THE CITY

Chamber of Commerce VP prioritizes coffee, local business

ARTICLE BY BRITTON GRIFFITH | PHOTOGRAPHY BY ERIC MARKS

Brian Bosma is seated at Dutch Bros. a national name with local compassionate commerce, in South Reno. Many people flock to this coffee place and you can often see the line to get your favorite cup of joe’ running so long the cars stack up from the street. No matter their busy reputation and sought after drinks, our local franchisee owner takes the time to donate and provide local charities with caffeine and support on a nearly daily basis.

This mixture of business and compassion mirrors what Bosma has displayed in his career and most recently as the Vice President of the Reno+Sparks Chamber of Commerce (RSCC). Bosma stands for good sportsmanship, synergy, and the importance of camaraderie in Northern Nevada and he ‘believes in Reno.’

One of the more unique collaborations has been with Dutch Brothers. Bosma stated, “It’s encouraging seeing large companies supporting and partnering with the chamber.  Dutch Bro’s is a perfect example on positive ways to interact with the community.  Their staff is very engaged within the chamber, they have an amazing product, and people absolutely love having them at any event.”

The Chamber has been serving our community since 1919, with over 2,200+ members, 52 partners and representing over 110,000 employees, his

schedule requires a lot of caffeine. The main focus is to advocate, inform, and connect in the business industry spanning all sectors and sizes of companies in the region.

“Our resources include Association Health Plan, 401k plan, supplemental insurance, health and wellness initiatives, green business certifications, education series, the largest business exposition in Northern Nevada, monthly networking events, quarterly volunteering, Alliance Event, civics training, HR bootcamp, campus careers program,” he shares.

“When it comes to business, did you ask the chamber?  We have a dynamic Board of Directors that always provide a helping hand.” Bosma says.

To learn more about your local Chamber of Commerce and meet Bosma and his team in person all with your own Dutch Brothers coffee in hand, attend Coffee & Commerce on behalf of the Chamber every third Thursday of the Month and the Chamber Office.

As we end our conversation, Brian tells me “Our network and connections at the chamber have been impactful and we will continue to advocate for businesses the next 100 years like we have done for the past 100 years.”

realty report

Between the city’s skyline and the Sierra, find space to breathe and homes that take your breath away. Glenhaven is a select o ering of homesites and custom residences set privately within the tranquil meadows of South Reno. Expansive homesites from two to five acres provide the ideal canvas for modern residences designed for inspired living.

events

JUNE 3RD-14TH

Reno Food & Drink Week

Participating Restaurants

Participating restaurants will offer guests fixed price menus, drink specials, and more during the 12-day event that celebrates food in Reno. This 5th annual event is an excellent chance to sample specials from local restaurants at affordable prices.

JUNE 4TH

Hike for Hounds

Galena Regional Park | 10:00 AM

Take a hike—with your dog! Natural Paws is hosting an outdoor exploration for people and their pups. Come down and walk the two-mile trail before indulging in some post-hike doggy ice cream, enjoying live music from April & Sheldon, grubbing at food trucks, and shopping unique vendors. Proceeds (tickets are $30) benefit Canine Rehabilitation Center & Cat Sanctuary.

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