Our Relaunch Issue: New Look, Same Local Love!
Dear Readers,
I’m thrilled to introduce myself as the new face of Long Branch City Lifestyle! My name is Cary Zackman, and as a longtime resident of the Jersey Shore, I couldn’t be more excited to take on this new role as Sales Director and lead the charge in bringing engaging, inspiring content to our vibrant community. Having raised my two sons here, now in their late 20s, I have a deep connection to Long Branch and the people who make this area so special. It’s truly an honor to serve this community.
This issue is particularly exciting because it marks the relaunch of Long Branch City Lifestyle—a refreshed, elevated take on the magazine you know and love. With our new sleek matte cover and refined feel, we’re embracing a modern approach while staying true to our mission: celebrating the incredible people, businesses, and stories that make Long Branch thrive.
As we welcome the renewal that spring brings, I’m excited to introduce our annual Invest issue—an exploration of not just financial investments, but also the meaningful choices that enhance our lives and strengthen our communities. This month, we’ve curated content that inspires and empowers, encouraging you to invest in yourself, your surroundings, and the things that truly matter.
On page 10, we kick things off with a refreshing twist: a Spring Blossom Fizz recipe—perfect for those long-awaited sunny days. Whether you’re entertaining guests or savoring a quiet moment, this vibrant drink is sure to become a seasonal favorite.
We also take a deep dive into the incredible transformation happening at the Long Branch Free Public Library, where the restoration of its iconic Carnegie Wing is preserving history while creating a space for future generations to thrive. Learn how this project reflects our community’s commitment to education and growth.
In the realm of health and wellness, we’re shining a light on Monmouth Family Health Center, a pillar of the community investing in the well-being of its patients and staff alike. Discover how they’re redefining healthcare with a focus on accessibility and holistic care.
Finally, we explore the world of Casale Jewelers in Red Bank, where exquisite craftsmanship turns jewelry into more than just an accessory—it becomes a lasting investment. On page 24, find out how their timeless designs hold value beyond the present, making them treasures for generations to come.
I couldn’t be more excited to embark on this journey with Long Branch City Lifestyle and all of you. My goal is to continue fostering connections, sharing meaningful stories, and highlighting the best of what our community has to offer. Thank you for being a part of this new chapter—I can’t wait to see where we go from here!
Warmly,
CARY ZACKMAN,
April 2025
PUBLISHER
Jake Slowinski | jake.slowinski@citylifestyle.com
SALES DIRECTOR
Cary Zackman | cary.zackman@citylifestyle.com
PUBLICATION DIRECTOR
Carly Mac Manus | carly.macmanus@citylifestyle.com
STAFF WRITER
Bernie Augustine | bernie.augustine@citylifestyle.com
CONTRIBUTING WRITERS
Chloe Anderson, Bernie Augustine
CONTRIBUTING PHOTOGRAPHERS
Nicole Pane - The Social Butterfly, Robert Goodman, Long Branch Free Public Library, Monmouth Family Health Center
Corporate Team
CEO Steven Schowengerdt
COO Matthew Perry
CRO Jamie Pentz
CTO Ajay Krishnan
VP OF OPERATIONS Janeane Thompson
VP OF SALES Andrew Leaders
AD DESIGNER Zach Miller
LAYOUT DESIGNER Jamie Housh
QUALITY CONTROL SPECIALIST Brandy Thomas
city scene
1—2: Our publication director Carly Mac Manus and publisher Tiffany Slowinski covered Super Bowl LIX in New Orleans. 3—4: An art supply swap turned trash into treasure, bringing creativity and fun to everyone involved! 5: Congratulations to Lt. Brian Burton on his promotion to Captain, honoring his dedication and leadership 6: West Long Branch Police Department welcomed their 22nd officer. Congratulations Officer Benetsky! 7: Probationary Firefighter Dillon Smart’s quick thinking and heroism saved a life at a pickleball tournament.
Want to be seen in the magazine?
LONG
LONG
WEST
SPRING BLOSSOM FIZZ
Celebrate the arrival of spring with a refreshing Spring Blossom Fizz! This cocktail blends floral gin, elderflower liqueur, and citrus for a light, bubbly drink that’s perfect for April’s warmer days. Cheers!
Ingredients:
• 1.5 oz Gin (a floral gin like Hendrick’s works great) • 0.75 oz Elderflower liqueur (St-Germain is a popular choice)
• 0.5 oz Fresh lemon juice
• 0.25 oz Simple syrup (optional, depending on sweetness preference)
• Sparkling water or club soda
• A few dashes of bitters (orange bitters works well)
• Edible flowers or lemon wheel for garnish (optional
Optional Variation: For a slightly different twist, you can add a splash of grapefruit juice instead of the simple syrup for a citrusy bitterness.
Directions:
1. Shake the base: In a cocktail shaker, combine the gin, elderflower liqueur, lemon juice, and simple syrup (if using). Fill the shaker with ice and shake vigorously for about 15 seconds.
2. Strain: Strain the mixture into a tall glass filled with ice.
3. Top with bubbles: Slowly pour in sparkling water or club soda to your liking—about 2-3 oz, depending on how fizzy you want it.
4. Add bitters: Add a couple of dashes of orange bitters on top for a bit of complexity.
5. Garnish: Garnish with an edible flower (like a pansy or a small violet) or an orange/lemon wheel to bring a pop of color.
ARTICLE BY CHLOE ANDERSON
FLORAL AND REFRESHING COCKTAIL TO WELCOME SPRING
POETRY,
PLATES, AND PASSION
Once a month, in a room that has become more crowded than Robert Goodman ever could have imagined, more than two dozen people gather around a table, share a meal and, in some cases, bare their souls.
“I think there is something special that happens when a bunch of people get around a table together and speak and eat together,” Goodman shares. “There is already a sense of openness and freedom.”
THE MAD ART SUPPER CLUB
ARTICLE BY BERNIE AUGUSTINE PHOTOGRAPHY BY ROBERT GOODMAN
The event is the Mad Art Supper Club, an open-mic night for aspiring poets, but also a place where people who appreciate poetry can listen, learn, and discuss the art form in a communal setting.
“I wanted to do something for new poetry or new poets,” Goodman says of the idea to organize the event. Libraries and other venues host occasional readings, but they are often structured for people to recite poetry from the likes of Robert Frost or Dylan Thomas. Goodman
wanted something that would allow creatives to have their voices heard. “Something that was just dedicated to new and original poetry.”
Rockafeller’s on Prospect Street was willing to be the stage for the event. “They serve us a great meal and have been great partners,” Goodman says of the restaurant. The club has been going strong for the better part of a year as it gears up for April, which happens to be National Poetry Month.
“ I THINK THERE IS SOMETHING SPECIAL THAT HAPPENS WHEN A BUNCH OF PEOPLE GET AROUND A TABLE TOGETHER AND SPEAK AND EAT TOGETHER.” - Robert Goodman
“It has definitely exceeded what I would expect, far exceeded,” Goodman says of the dedicated turnout, which is capped at 28 people and has some true loyalists, like Alice Kessler. “I was hoping for maybe a half-dozen to a dozen people. And if they were regulars, I would have considered it successful.”
Goodman was always an avid reader, and after his father died in 2007, he came across some poetry anthologies his dad had, which inspired him to practice with his own poetry. “Over the years, my craftwork has improved, at least I am told,”
he jokes of his efforts, which provide a creative outlet from his day job working for a local municipality.
As he delved deeper into the craft, he became eager to connect with other fans of the form.
“Two years ago, I decided to create a newsletter, just based on my own experience with poetry,” he notes. “To promote other poetry groups and build a sense of community.”
If Goodman thought the supper club was a hit, the newsletter, with its roughly 1,500 subscribers from here to Greece, has also found a following.
“I enjoy doing it. It allows me to share some of my own thinking, but it's not just a platform for my own stuff; I'm more about fostering poetry in the community.”
The artistic spirit runs deep in Long Branch, and between the newsletter and the Mad Art Supper Club, Goodman and the community he’s helped build are investing in its continued growth.
“I just know of all the great artistic talents, everything that is here underneath the surface. Long Branch, I think we would hold a candle to any other community.”
The Mad Art Supper Club meets on the last Sunday of each month at 4 p.m. at Rockafeller’s, 421 Prospect Street. Registration is $10.
Long Branch Free Public Library
THE POWER OF INVESTING IN THE Community
The Long Branch Free Public Library has undergone a remarkable transformation, blending its historic Carnegie roots with modern upgrades to create a vibrant space for the community. Originally built over 100 years ago, the library has faced significant flooding in recent years, highlighting the urgent need for waterproofing and system improvements. However, during routine maintenance, Library Director Tonya Garcia discovered long-hidden remnants of the library's original architecture, revealing intricate details of the original Carnegie building that had been concealed for decades.
A VISION FOR RESTORATION AND MODERNIZATION
Determined to preserve the library's historic grandeur while equipping it for future generations, Garcia sought funding for a major renovation. A successful application for the New Jersey Library Construction Bond Act provided crucial support, resulting in a $3.1 million matching grant. With overwhelming local voter support, the City of Long Branch bonded for the remaining $3.1 million, securing the necessary $6.2 million for the project.
"This has been a dream fulfilled-one that will empower generations to come," says Garcia.
The Long Branch Free Public Library Carnegie Wing Reimagined for the Future
ARTICLE BY CARLY MAC MANUS | PHOTOGRAPHY BY
Long Branch Free Public Library Ribbon Cutting
ENHANCING THE LIBRARY EXPERIENCE
The completed renovations honor the library's history while embracing modern advancements. Visitors can now enjoy:
• Arched Glass Entryway: A stunning new addition reflecting the original Carnegie design, offering a welcoming and timeless entrance.
• Restored Indoor Columns: Original columns were revived, emphasizing the historic ceiling's grandeur.
• Elevated Ceiling and Natural Light: The removal of modern coverings uncovered original windows, enhancing natural lighting and the charm of the Carnegie wing.
• Traditional Color Palette: A sophisticated scheme, featuring the beloved Long Branch Green, seamlessly ties the renovated space to its historic roots.
• Lighting Upgrades: Outdated fluorescent fixtures were replaced with elegant pendulum lighting, complementing the library's classic design.
MODERN UPGRADES FOR LONGEVITY
Beyond aesthetic improvements, the renovation also prioritized infrastructure and functionality:
• Energy-Efficient Systems: New lighting and a threezone HVAC system enhance efficiency and comfort.
• Extensive Waterproofing: Measures were implemented to protect the library from future flood damage.
• Emergency Generator: The addition of a full-power generator ensures uninterrupted library services.
• New Community Spaces: The expansion includes a Teen Room, Huddle Rooms for private study, a Sensory Room for children, and an updated Local History Room showcasing Long Branch's rich past.
A LEGACY OF PUBLIC SERVICE
The library's roots trace back to a private reading room in the 19th century. It officially became a free public library in 1916, following a $30,000 grant from steel magnate Andrew Carnegie. His philanthropic efforts funded countless public libraries, cementing their role as educational and cultural institutions.
This transformative project was made possible through the New Jersey State Library, the City of Long Branch, the Long Branch Public Library Board of Trustees, and strong community support. Special thanks to DIGroupArchitecture for their expert design and guidance.
As Long Branch Free Public Library continues its mission, it stands as a testament to the balance between preserving history and embracing the future. For updates and upcoming events, visit www.longbranchlib.org.
A TIMELESS INVESTMENT
Exploring the Value and Potential of Lab-Grown and Natural Diamonds in Today’s Market
ARTICLE BY BERNIE AUGUSTINE | PHOTOGRAPHY BY NICOLE PANE - THE SOCIAL BUTTERFLY
Cory Schifter remembers traveling to the Victor Diamond Mine, a remote facility in northern Ontario, about 250 miles from the nearest road, and seeing the precious stones pulled “right from the earth” in their natural form.
They’d be polished, finished, and set in a ring, eventually making their way to a jeweler’s storefront where a two-carat diamond engagement ring could sell for $20,000 or more.
Now, imagine going to your jeweler and being presented with that ring, but also a three-carat stone that could be had for a fraction of the price—think $4,000 to $6,000. This is where the expression If something’s too good to be true, it might creep into your head. But what if it is both good (in price) and true (in quality)?
“Side by side, they are indistinguishable,” explains Schifter, who owns Casale Jewelers in Staten Island and Red Bank. “Scientifically, they are 100 percent the same.”
That second ring is a lab-grown diamond, a huge disruptor in the industry and a relative newcomer that is still seen by some with a level of skepticism.
“A lot of people say that I’m a fraud or this or that,” Schifter says, half-jokingly, about his endorsement of lab-grown diamonds. “They’re going to bash it. But if you do your research and homework, you’re going to see what’s true and real.”
Schifter has been in the jewelry business since 2009 and was routinely selling natural diamonds. But about three years ago, he started learning about the lab-grown trend and became intrigued. Diamonds develop naturally when carbon is met with extreme heat and equally daunting pressure about 100 miles underneath the earth’s surface. The hard-labor costs associated with mining diamonds are built into their value, but those variables are removed in lab settings, making the stones more affordable.
“JEWELRY IS NORMALLY JUST BOUGHT FOR A SPECIAL MOMENT, AND I WANT TO BE A PART OF THAT SPECIAL MOMENT.” - CORY SCHIFTER
Synthetic diamonds aren’t all that new; the practice has actually been in place for decades, but the applications were mostly reserved for tools (like diamond-tip saw blades) and not jewelry. That changed earlier this century, when organic processes were recreated in laboratory settings to create carbon copies of natural stones. The interest in lab-grown diamonds has really taken off recently. Unit sales grew 43 percent year-over-year
in 2024, according to industry analyst Tenoris. However, revenue did decline by 7.2 percent, which is attributed to lowering price points—but it has also clouded the market in some respects.
“The diamond world has changed drastically based on lab diamonds,” Schifter notes, adding that the investment potential for natural diamonds has taken a hit because the synthetics are indistinguishable from mined diamonds.
So, what is a buyer to do?
The biggest points to nail down are educating yourself on the right diamond for you and finding a jeweler you feel comfortable with and can trust. Schifter is trying to check both of those boxes with his clients.
“I’m all in with you,” he shares. “Jewelry is normally just bought for a special moment, and I want to be a part of that special moment.”
At Casale, Schifter tries to build what he calls “a community business” and
has “hired people that love our customers.” While Schifter sees clients who have different reasons for purchasing a piece, engagement and wedding rings are obviously a large part of his work.
At the office in Red Bank, where clients can schedule an appointment and get one-on-one design services, Schifter works with clients to design the rings they want, and has a 3-D printer on-site to create a replica that can be tried on.
Bottom : Cory Schifter
Once it’s approved, the ring will be made and ready in time for the big moment.
“There’s no secret anymore,” Schifter says of the old-fashioned notion of someone buying an engagement ring hoping that the person they’re giving it to will like it enough to say Yes. “The real secret is the proposal. So when they see the ring and say ‘Wow, this is beautiful, thank you,’ you get that excitement every single time. I’m a spiritual guy, and to be a big part of creating something special for people, that is really enjoyable for me.”
Schifter is passionate about helping clients feel confident in their investment. Whether it’s a lab-grown or natural diamond, the goal remains the same: to create a meaningful and lasting piece of jewelry. Educating customers on the science behind diamonds ensures they make the right choice for their unique moment.
Casale Jewelers is located at 157 Broad St., Unit 203, in Red Bank and 1639 Richmond Road in Staten Island. Appointments are required in Red Bank. You can follow them on Instagram (@casalejewelers).
Gemini Spray Foam Systems www.geminisprayfoam.com 732-263-2858 | geminisprayfoam@gmail.com 182 Washington St, Long Branch, NJ 07740
INVEST IN YOUR HEALTH
AN INTERVIEW WITH ADAM NELSON, FNP
AT MONMOUTH FAMILY HEALTH CENTER
PHOTOGRAPHY BY MONMOUTH FAMILY HEALTH CENTER
ARTICLE BY CARLY MAC MANUS
At Monmouth Family Health Center, delivering high-quality care is at the heart of their mission. Adam Nelson, a Family Nurse Practitioner (FNP), is one of the many healthcare providers contributing to this mission, ensuring each patient receives compassionate and personalized care.
COMMITMENT TO PATIENT-CENTERED CARE
Adam Nelson plays an integral role in the center’s approach to health by ensuring every patient gets not just treatment but the education and support they need to lead healthier lives. “I strive to educate patients about their health, promote preventative measures, and create personalized treatment plans,” says Nelson. He emphasizes the importance of addressing both the medical and social determinants of health, recognizing that these factors play a critical role in a patient's well-being.
A PASSION FOR HEALTHCARE
Nelson’s motivation for pursuing a career in healthcare comes from a deep desire to help people achieve better health outcomes. “Witnessing disparities in healthcare access reinforced my commitment to making a difference,” he shares. His journey at Monmouth Family Health Center has been a vital part of his professional development. He credits the center for providing a supportive environment where collaboration and lifelong learning are prioritized. This environment has helped him hone his approach to patient-centered care and navigate the complexities of working with a diverse range of patients.
THE POWER OF TEAM COLLABORATION
Nelson strongly believes in the importance of teamwork when it comes to patient care. “By working closely with physicians, nurses, specialists, and administrative staff, we create a multidisciplinary approach to patient care,” he explains. Effective communication, shared decision-making, and coordinated efforts all contribute to improved patient outcomes, reducing errors and enhancing overall care.
Adam Nelson, FNP
“I quickly adapted to telehealth services to ensure patients continued to receive care while minimizing exposure.”
- Adam Nelson, FNP
STAYING CURRENT WITH HEALTHCARE INNOVATIONS
In today’s rapidly evolving healthcare landscape, staying informed is crucial. Nelson keeps up with the latest trends, treatments, and technologies through continuous education. “I attend medical conferences, participate in courses, engage in peer discussions, and review reputable medical journals,” he says. He also takes advantage of webinars and grand rounds offered by RWJBH to ensure that he remains updated on new guidelines and best practices.
ADAPTING TO CHANGING HEALTHCARE NEEDS
One of the key examples Nelson shares of adapting to patient care needs is the integration of telemedicine during the COVID19 pandemic. “I quickly adapted to telehealth services to ensure patients continued to receive care while minimizing exposure,” he recalls. This shift required him to learn new digital tools and refine his communication for virtual consultations. He believes this change has made healthcare more accessible for patients who may have difficulty attending in-person appointments.
This approach helps patients feel more involved in their healthcare decisions. He also welcomes patient feedback, which allows him to refine his communication style and improve overall patient satisfaction.
INVESTING IN TECHNOLOGY FOR BETTER OUTCOMES
Monmouth Family Health Center’s commitment to innovation is clear through its investment in electronic health records (EHR) integration and advanced diagnostic tools. “These investments have streamlined documentation and improved coordination among healthcare providers,” Nelson explains. Additionally, the introduction of patient portals allows individuals to easily access their records and test results, further enhancing the patient experience.
“By working closely with physicians, nurses, specialists, and administrative staff, we create a multidisciplinary approach to patient care.”
— Adam Nelson, FNP
NAVIGATING CHALLENGES IN HEALTHCARE
Like many healthcare providers today, Nelson faces challenges such as increasing patient loads, insurance complexities, and healthcare disparities. “Monmouth Family Health Center supports providers by offering professional development and patient support resources,” he shares, emphasizing the center’s role in helping staff navigate these challenges while ensuring high-quality care for all patients, regardless of their insurance coverage.
PERSONALIZING CARE IN A DIVERSE COMMUNITY
Long Branch, New Jersey, is home to a diverse community, and Monmouth Family Health Center strives to address the unique needs of each patient. Nelson focuses on cultural competence, ensuring that treatment decisions respect cultural preferences and that language barriers are addressed. He collaborates with social workers and community programs to help overcome non-medical barriers to care, ensuring that each patient’s experience is as personalized and accessible as possible.
ENSURING PATIENTS FEEL HEARD AND SUPPORTED
Nelson’s approach to patient care emphasizes active listening and empowerment. “I prioritize active listening and patient education in every consultation,” he notes.
LOOKING TOWARD THE FUTURE
Nelson’s vision for the future includes expanding patient education initiatives, improving preventive care measures, and enhancing chronic disease management programs. He is committed to developing community health outreach programs and mentoring new healthcare providers to maintain a high standard of care. Through innovation and patient advocacy, Nelson plans to continue contributing to the center’s mission of providing accessible, high-quality healthcare to the community.
Monmouth Family Health Center continues to make strides in improving health outcomes, thanks in part to dedicated providers like Adam Nelson. His commitment to compassionate care and continual growth ensures that patients are receiving the best possible treatment in an ever-changing healthcare landscape.
For more information on Monmouth Family Health Center visit mfhcnj.org
BRING IN THIS AD FOR
*Cannot be
EYE CARE SERVICES CONTACT LENSES
As an independent medical vision practice serving the New Jersey community for over 20 years, we offer personalized care with an emphasis on quality service. We have invested in the latest eye care technology to bring you the most comprehensive eye exams, with solutions to correct astigmatism, eliminate myopia, co-manage refractive surgery, and more!
TRI-LINGUAL IN ENGLISH / PORTUGUESE
SPANISH
Brighton Eye Care
112 Brighton Avenue
Long Branch, NJ 07740
Phone: 732-870-1088
Advanced Eye Professionals
225 Gordons Corner Road, Suite 1C
Manalapan Township, NJ 07726
Phone: 732-792-9800
APRIL
A SELECTION OF UPCOMING LOCAL EVENTS
APRIL 5TH
Step Up For The Arc 2025 Walk
10 Ocean Ave North, Long Branch | 10:30 AM
Save The Date to Step Up For The Arc at Long Branch Boardwalk! Join the local community for a fun day of walking, games, music, and food...all for a meaningful cause.
APRIL 8TH Culture Fest
400 Cedar Avenue, West Long Branch | 4:00 PM
Celebrate different cultures and communities at Culture Fest, where you can experience a vibrant mix of food, music, dance, and art from around the world! Immerse yourself in the rich traditions and unique cultures that make our community so special, all in one exciting event!
APRIL 12TH
Egg Hunt on the Beach
15 Morris Ave Unit 119, Long Branch | 10:00 AM
Bring your furry friend to embrace the Easter vibes! Small and large dogs will be divided into two sections to search for toys in the sand—with their owner’s assistance, which hide special eggs containing prizes. Ensure to register in advance and submit proof of your pup’s rabies shot and license in advance.
APRIL 24TH
There’s No Place Like Home! Center à la Carte 2025
The Grand Arcade, Convention Hall, 1300 Ocean Avenue, Asbury Park | 7:00 PM
A themed fundraising event featuring delicious food, great music, and a celebration like no other. Guests will enjoy tastings from twenty-four local restaurants, a three-hour open bar, a 50/50 raffle, a live auction, and gift baskets.
