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Your Unique Contribution
Dear Readers,
Thank you for taking the time to sit and enjoy Kona Coast City Lifestyle magazine. We have so much fun ideating, planning, and building each issue with you in mind. We hope you have even more fun reading what we put together.
As the Style issue, this September, we are celebrating what sets us apart. You are unique and beautiful; your individual likes and preferences are part of your special and valuable contribution to the world. No one else is like you on earth, and you have a tremendous role in making your community a better and more beautiful place.
So what’s your style? What makes you unique?
Sometimes, we are afraid to let our inner creativity out. The reality is that we all need each other to courageously bring our gifts to the table, and as we do so, our culture continues to grow and thrive.
This month, we are excited to feature an article on Sig Zane Designs. This family dynasty has helped bring the style and culture of the Hawaiian people to a broader global audience through the vehicle of design. You’ll read the beautiful story of preschool teacher turned realtor Sue Brown and her unique way of helping families find a home. We’ve also included how a local company is rejuvenating downtown Kona with the launch of the hip and happening PACIFIC 19 hotel. Also featured is a fascinating piece on the first Kona Coast Leadership Summit and how it’s connecting entrepreneurs on the Big Island.
We hope these stories inspire you to bring your best courageously for all of us.
Aloha,
JOHNNY GILLESPIE, PUBLISHER
September 2024
PUBLISHER
Johnny Gillespie | Johnny.gillespie@citylifestyle.com
Fletch Photography, Eric Edwards, Liam Tattersall, Four Seasons Resort Hualalai, Lava Light Galleries
Corporate Team
CHIEF EXECUTIVE OFFICER Steven Schowengerdt
CHIEF OPERATING OFFICER Matthew Perry
EXECUTIVE DIRECTOR OF HR Janeane Thompson
AD DESIGNER Josh Govero
LAYOUT DESIGNER Kathy Nguyen
Eyewear Kona
Eyewear Kona is a friendly eyeglass and sunglass store serving KailuaKona for over 30 years. We make eyeglasses in one hour and accept most insurance.Do you want to find a design that fits your style? Don’t wait any longer. Come and see the variety we offer. EyeWearKona.com.
Malama Chiropractic Clinic
Our goal is to help you do the things you love to do in life. Some patients come to us with pain issues, while others are looking for overall wellness. In either situation, our team is committed to providing chiropractic care to help you reach those goals. We are conveniently located in Kailua-Kona, offer free parking, and are handicap accessible. MalamaChiropractic.com.
Hawaii MedSpa
Hawaii MedSpa offers a variety of FDAcleared state-of-the-art devices. We are the only medical center in Hawai’i to provide all three “Core to Floor” and “Taut and Tone” devices. We also offer Emtone, the first and only device that simultaneously delivers both thermal and mechanical energy to treat all major contributing factors to cellulite; and Emsculpt Neo, the only FDA-approved non-invasive treatment for building muscles and burning fat. Come and stop by our office. Hawaii-Medspa.com
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FIRST LEADERSHIP SUMMIT
Kona Coast Magazine creates a space to connect, build, and grow Kona’s business community
ARTICLE BY MARGARET KEARNS
PHOTOGRAPHY BY
RESORT HUALALAI
FOUR SEASONS
Some 77 Kona professionals representing 50 different businesses attended the inaugural Kona Coast Leadership Summit presented here in June. In partnership with Four Seasons Resort Hualalai, Kailua-Kona resident Taylor Stutts, publisher and national speaker, brought together experts on Hawai’i Island’s business environment as well as a nationally respected motivational speaker to share insights on elevating
“Our goal now is to build momentum for the June 2025 event.” – Taylor Stutts
small business and to provide tips on successful leadership techniques.
“Typically, conferences of this caliber are sponsored on the mainland or O’ahu. We created a program that provides a networking opportunity for business owners here in Kona, focusing on current issues and challenges unique to Hawai’i Island that impact those doing business here,” Taylor says.
The keynote speakers were Kolby Akamu Moser, a native Hawaiian filmmaker, “Hawai’i Uncut” podcast host and owner of the Waimea-based ARIA Studios founded in 2008; Kūha'o Zane, creative director of Sig Zane Designs and SZKaiao; and Steve Shenbaum, founder and president of Game On Nation, a nationally recognized communication firm focusing on teamwork, public speaking and presentation skills training.
Kolby recently produced two feature-length documentaries, “Hometown Legends” and “Eating Our Roots,” storytelling films creating a bridge between generations. She opened the morning session by emphasizing the key to operating a successful business here: telling your truth and sharing the values you operate by through open and honest communication. That way, she says, you build brand authenticity; with that, the right partners and clients will come to you.
Kūha'o has worked with his father, iconic Hawai’i Island fashion designer Sig Zane, for more than 20 years – from sweeping floors to opening two O’ahu retail locations, Sig On Smith and Kaiao Space, adding to the family’s museum-like original space in Hilo. Sig’s highly recognizable aloha shirts, with designs honoring the ‘aina with stylized Hawaiian
botanical and tapa designs, turn 40 next year. The brand expanded its reach over the years with designs now seen on pareos, dresses, murals, logos, airplane fuselages and most recently, way-finding signs at the University of Hawai’i Manoa (52 directional signs using ancient voyaging canoe symbols).
“To tell our story to the world – our culture, history, traditions and our ‘aina – we looked beyond the aloha shirt to weave our narrative into everything possible, even things that fly,” Kūha'o says. “It’s important to constantly harvest new ideas, create curiosity about your products, build a sustainable, authentic brand and treat your employees as ‘ohana.”
Steve, a nationally respected motivational speaker, media trainer and former actor, stressed the importance of team building and constantly innovating while honoring the past.
“The game rules for incentivizing staff are showing appreciation, having each other’s backs, laughing with not at fellow employees, and celebrating small wins together. This fosters unification, not division within your team,” he says. “Remember, too, that comparison is the thief of joy. Not every employee is the same. Use motivational techniques to trigger each individual’s desire to work hard and succeed.”
Kolby hosted an afternoon panel with two local business leaders plus Kūha'o. Waimea Butcher Shop’s Mills Stovall stressed the importance of making short-term sacrifices for long-term gains, such as reducing profits initially to pay employees a living wage right from the start. “It pays off in creating employee loyalty and repeat customers – happy
Top: Kolby Moser
Bottom: Kūha’o Zane
“It pays off in creating employee loyalty and repeat customers – happy team members lead to happy customers who come in repeatedly.” – Mills Stovall.
team members lead to happy customers who come in repeatedly,” Mills says.
Since opening in 2016 with a commitment to only using local products, Mills has worked with hundreds of ranchers, farmers, chefs and restaurateurs, keeping millions of dollars on the island. “It’s so important to support small businesses because they are part of Hawai’i’s charm and brand,” he says.
Matt Holmes is the marketing manager at Ahualoa Family Farms in Honaka’a, a 25-acre diversified farm producing macadamia nuts and Hamakua coffee. The company supports more than 50 local growers by purchasing nuts and coffee to supplement their crops. He says
building strong relationships with these growers and our retail partners is essential.
“We need them, and they need us – we are committed to supporting local farmers and small businesses by offering only 100% locally grown products, and we’re dedicated to operating with aloha, respecting the ‘aina and our ‘ohana,” he says.
Taylor closed the day by saying, “Our next full-day Leadership Summit is set for June 2025. In the interim, we plan to host half-day programs and morning coffee get-togethers to keep the momentum going.”
CityLifestyle.com/KonaCoast.
Steve Shenbaum
Creating Unforgettable Moments
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A PLACE TO LEARN AND To Call Home
SUE BROWN: FROM PRESCHOOL TEACHER TO REAL ESTATE AGENT
ARTICLE BY SARA STOVER | PHOTOGRAPHY BY FLETCH PHOTOGRAPHY
In 1982, Sue Brown and her family traveled from their home in Queensland, Australia to Hawai’i Island for what she assumed would be a short-term adventure. Her husband, Hilary, accepted a two-year position as manager of MacFarms of Hawai’i and the family relocated to their new home in South Kona.
Soon after arriving, Sue searched for a preschool for her two-year-old son Tim and five-year-old son Chris that emphasized learning through play, but came up short. Out of necessity, she founded an early childhood education program, Playschool at Society for Kona's Education and Art (SKEA). It was to be the legacy Sue left when the family returned to Australia. Sue and her family became so rooted in Hawai’i, however, that two years grew into 42 years.
Sue ran Playschool for 18 of those years, teaching a whole generation of children the importance of honesty, integrity, trust, and mutual respect through play, art, music, and games. She then taught at Kamehameha Preschool, bringing these values to the Kona and Waimea campuses.
“I miss the independence of running my own business,” Sue told her husband after two years. Hilary suggested that she try real estate and after taking a salesperson class, Sue was delighted to discover that the same core values apply to running a preschool and practicing real estate. “It’s about developing relationships and earning trust. Without trust, we’re nothing.”
CONTINUED >
“I believe in personally being there for each client, every step of the way.”
“First, I was a mother and homemaker. Then, I was a preschool director and teacher. Now, I’m a realtor and principal broker. Each was a calling, not a job. And each career has prepared me for the next,” says Sue, who officially made the leap from education to real estate in 2003. “My preschoolers taught me patience and empathy. They taught me how to listen and negotiate … Skills I now apply to real estate. But you can’t take the teacher out of me. The difference is that now, I educate clients on buying and selling real estate. I’m not a salesperson. I’m a guide.”
In 2006, Hilary retired as President of MacFarms of Hawai’i and became a full-time realtor. “Then my son Tim got his real estate license and came on in 2016, bringing his skills as a corporate financial controller in Colorado back to Hawai’i.” As for working with family for two decades, Sue points out that communication is paramount.
“But we don’t hold sales meetings or set ‘sales goals.’ I don’t ever track my hours and I don’t call it ‘work’ because it’s bigger than a job. It’s who I am! I don’t have an
escrow coordinator. I believe in personally being there for each client, every step of the way,” says Sue of her unique approach to selling 768 properties in 21 years.
“At Playschool, everyone was free to be themselves and be different. Color outside the lines! In Kona’s real estate, that’s reflected in our homes. We don’t stress about what’s in fashion. We have our own style,” Sue shares.
For 18 years, children came from as far away as Waikoloa and South Point (Ka Lae) to attend Playschool. Today, this is the area Sue serves as a broker and many of her former students have become her clients.
“At Playschool, we would end each day with a song: ‘our play school is over, and we are going home … Be always kind and true,’” Sue recalls with a smile. “I looked after the children, giving them a preschool that was an extension of home. Now they are adults and I look after them by helping them find homes for their own families.”
Learn more at SueBrownHawaii.com. - Sue Brown
Behind The Brand
Kūha’o Zane shares about the history, heritage, and kuelana of Sig Zane Designs
ARTICLE BY MATIAS ARREDONDO PHOTOGRAPHY BY LIAM TATTERSALL
If you’ve ever seen a green and white “Live Aloha” bumper sticker with a little lehua leaf, you already know about Sig Zane Designs. However, not many people knew what a lehua leaf looked like when that sticker emerged a few decades ago. As that campaign grew and gained recognition, the organic image became a Hawaiian icon. This is the story of the family-owned clothing company that turned culture into a fashion statement, proving that the past is still alive.
Sig Zane and his wife Nalani Kanakaʻole have been talented artists since they were young. Nalani taught hula, while Sig expressed himself through wood carving. When they saw the impact of aloha wear in the world, they realized the clothes didn’t necessarily represent the heart of Hawai’i. Suddenly, the combination of their gifts created the opportunity to educate others through design and contribute to understanding this land’s heritage.
In 1985, Sig Zane Designs was born. The couple learned Hawaiian culture's intricacies from the hula they danced and proceeded to hand-print Sig’s hand-cut artwork in fabrics that became products like aloha shirts, t-shirts, and pareu. The lines, patterns, and textures are an ode to the past and a minimalistic gift to future generations.
“Though my dad is the CEO, his essential role is that he is still the artist of the company. Ninetynine percent of the artwork you see for our projects or products comes from his hand-crafted artwork,” says Kūha'o Zane, Creative Director of Sig Zane Designs.
Even today, Sig and Nalani work as a team. Nalani is a teacher at Hālau o Kekuhi, an eighth-generation hula school. Her contribution is diving into different cultural studies and analyzing what they mean to society today. Every Indigenous group has a different type of intelligence documented in stories, chants, or cultural practices. From the beginning, Sig’s goal has been to figure out how to share this Indigenous intelligence and stories visually.
Kūha'o inherited his parents' passion and attended design school. He describes his function in the company as taking the cultural and aesthetic narrative that has been passed down and figuring out the best product that will be able to continue their mission of cultural education.
When asked about his favorite designs, Kūha'o shares his father’s ʻōhiʻa lehua prints are at the top of the list because of their importance to Hawai’i’s water systems. “ʻŌhiʻa lehua is one of the main feeders of our aquifers here on the island. If you drink the water here on this island, you should also assign the same importance to the lehua plant. In the 80s or 70s, lehua wasn’t a concept as it is now. In a small way, Sig Zane, both through his artwork and company, contributed to lehua being a recognizable image,” he says.
“Ninety-nine percent of the artwork you see for our projects or products comes from his hand-crafted artwork,” says Kūha’o Zane, creative director of Sig Zane Designs.
After 20 years with the company, what Kūha'o is most proud of is not a specific design, but the workshops Sig Zane Designs offers to educate its staff. Some of that training involves 'ohe kāpala, a bamboo stamp style with a Hawaiian aesthetic in the format of a bamboo stick. “Cutting into bamboo is pretty difficult already as you are designing it. But the cool thing about 'ohe kāpala is that it also tells a story through the design you add to the bamboo. So we try to choose different chant lines or stories and then add the design,” he shares.
As an artist with plenty of experience, Kūha'o has some advice for those who aspire to become graphic, fashion, or interior designers in Hawai’i. Kūha’o believes an immense amount of generational knowledge and systems built into the culture can serve and solve many problems. This includes not only design issues, but also environmental problems that can be fixed just by looking through the Hawaiian lens offered to us as dwellers on this land.
“Whoever you are out there, if you are curious about Hawai’i and see this land as an inspiration, learn from it. Many times, industry people come and get inspired by Hawai’i but do not actually partner with Hawai’i. So, if you are inspired, come talk to people from the land,” he adds.
Kūha'o shares that the most significant thing someone can do is to tap into the Hawaiian language. As we live in an era where language apps are at everyone’s reach, nothing can stop us from being able to learn it. One aspect that makes Hawaiian language unique is that one word can have multiple meanings. As a result, when words are put together into a sentence, they become a network of meaning. “It may just look like four or five words, but it’ll have multiple levels or multitudes of meaning to work through,” he says.
But art is not just an expression of the soul; it comes with strings attached. It must be faithful to what inspired it and the kuleana of its influence. Sig Zane Designs has learned and applied this concept for the past four decades and can be replicated by every resident and visitor of these islands. All we have to do is ask ourselves what we can do to deserve to live here?
“When you think about it in that matter, it changes the paradigm a little. Many people think that if they have enough of a salary or enough to pay for their lifestyle, they deserve to live here. But the land doesn't benefit from our salaries. So, how can we pay back to the land? It has to be in a currency taken by the land, and some of the best people who understand the land's currency are the Hawaiians. Learn from them,” Kūha'o says.
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808-329-9308
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Kona Coast City
Connection is at the heart of this local hotel’s transformation
From Basic to CommunityForward Boutique Hotel
ARTICLE BY SARA STOVER
PHOTOGRAPHY BY FLETCH PHOTOGRAPHY
Standing on the serene lanai of PACIFIC 19 Kona’s recently remodeled suite, you’d never know you were in the annex of the former Kona Seaside Hotel, let alone in the heart of Kailua-Kona. Built in 1970, the hotel has undergone several renovations over the past two years, thanks to the vision of its new owners.
In 2020, investment and development firm Nine Brains purchased the building and hired The Vanguard Theory’s design team for the redesign. The transformation was unveiled in April 2023, when one of Seaside’s buildings was reopened as the 122-room PACIFIC 19 Kona. The hotel has since expanded its luxurious but laid-back style to the second, 30-room building.
As for its namesake, PACIFIC 19 sits on a circle of latitude that is 19 degrees north of the Earth's equator and connects Africa, Asia, and North America. Running from east to west is an integral part of Nine Brains’ vision for the hotel, as is linking Hawai’i’s past to the present.
For years, the hotel was just a building that many passed by on their way to or from the pier and Kamakahonu Bay, the last residence of Kamehameha the Great and capital of the Kingdom of Hawai’i. With a budget motel vibe, the sterile white walls, old tile floors, and low, popcorn ceilings were a dismal contrast to the natural beauty of the Big Island.
The reimagined boutique hotel is a nod to the island’s vibrant landscape. A monkey pod tree planted by the PACIFIC 19 ‘ohana ushers you into the open-air lobby, where deep green walls, wood floors, a lava rock wall and pillars, and a raised ceiling of exposed concrete elevate the hotel’s aesthetic from basic to island-urban. From the natural wood furniture to the color palette of calming neutrals, guest rooms are meant to inspire visitors to get out and connect with Hawai’i’s nature and culture.
CONTINUED >
“The Big Island is the star. PACIFIC 19 is just the launchpad. It’s an anti-resort.”
— Amanda Thevenot, General Manager
“The Big Island is the star. PACIFIC 19 is just the launchpad. It’s an anti-resort. The idea is to leave the hotel,” says General Manager Amanda Thevenot. From the monumental redesign to daily operations, Amanda, along with Nine Brains’ co-founders and Managing Partners James Evans and Thibert Lussiaa, and a staff of nearly 30, help guests connect authentically with Hawai’i’s culture.
“The former Seaside always felt disconnected from the community, so one of PACIFIC 19’s goals is to create a space for our community,” says Thibert, who grew up in Kona.
PACIFIC 19 supports the community through vendor partnerships. Tours and excursions with hand-picked local outfitters can be booked directly from PACIFIC 19’s website, supporting local and family-run farms and businesses in the process.
“We want our vendors to be part of this movement. That’s why we partner with businesses like Waimea Coffee Company,” says Amanda, referring to the yellow coffee truck parked near the monkey pod tree.
PACIFIC 19 also showcases some of Hawaiʻi Island’s most talented artists and designers. The lobby’s custom
wallpaper featuring native koa and ʻōhiʻa trees was designed by local artist Lauren Trangmar, and the reception table was crafted from reclaimed monkey pod by local woodworker Ryan Donnelly. PACIFIC 19’s community-forward approach also includes daily poolside yoga classes for visitors and residents alike.
Gone are the days of passing by the hotel on the way to swim or paddle. Today, PACIFIC 19 is where local athletes choose to start and end their training. The Kona Run Club can often be found enjoying coffee after their Saturday morning workout. And before the Queen Lili’uokalani Canoe Race, the hotel hosted a pasta dinner for the paddlers.
More than an adventure-chic base camp for independent travelers, PACIFIC 19 is an example of stewardship. “We’re grateful that the Greenwell Family is trusting us as the steward of a property they have owned for over 100 years,” says Thibert. “There’s a spiritual aspect to being a steward of the land. The ʻāina chooses you.”
For more info, visit PACIFIC19.com.
LAVA L IGHT
GALLERIES
CJ KALE DELIGHTS THE GLOBE WITH HIS WORLD-CLASS PHOTOGRAPHY
ARTICLE BY MATIAS ARREDONDO
PHOTOGRAPHY BY LAVA LIGHT GALLERIES
Anyone can take pictures, but not everyone can capture the essence of a moment. At some point, we all grabbed our cameras or phones and quickly shot at what we had in front of us. Yet, a true photographer must think outside the box, presenting what the eye can see with a nuanced perspective. That’s exactly what local artist CJ Kale achieves with his photography.
CONTINUED >
Founder and owner of Lava Light Galleries, CJ’s work has been around for almost five decades on the Big Island. His two stores — located in downtown Kona by Bike Works and at the Queen’s Marketplace in Waikoloa — pay homage to what this land is truly about. CJ's photos show he doesn't take the easiest or fastest route. He pursues the perspective, angle, and composition he desires.
It is impossible to look at his pictures and keep walking by. His breathtaking underwater shots reveal the less-known part of our world, showcasing honu, na’ia, and other sea creatures surrounded by glass-like waves. The glowing rivers of lava contrasting the starry sky exhibit the power of nature and the unique privilege of living in this volcanic region. CJ’s wildlife collection gives us a peek behind the scenes at the secret life of geckos and pueo.
Every piece encompasses such a level of detail that it creates the perfect conversation opportunity. The reverence with which CJ Kale approaches Hawaiian beauty causes an undeniable desire to immerse ourselves in the scene. As there are never people present in his photos, CJ's style has a level of subtext that seems to whisper that the best way to see Hawai’i is when it is raw and without filters.
Treat yourself to fine art photography at LavaLightGalleries.com.
Every sip tells the story at the 10-day
KONA COFFEE Cultural Festival
Celebrate the harvest as Kona coffee takes center stage at the 53rd Annual Kona Coffee Cultural Festival
Friday November 1 through Sunday November 10
Honoring the accomplishments of Kona coffee farmers, artisans and pioneers.
Explore event details and plan your unforgettable journey through centuries of tradition and flavor. Your adventure begins at konacoffeefest.com
EVERY FRIDAY
Friday Movies
Under the Stars
Kona Beach Resort | 7:00 PM
Join for Friday Movies Under the Stars! Free for locals and guests of the resort, grab a seat on the Lu’au Grounds at sunset and enjoy your favorite movies with freshly popped popcorn. For more information, visit KonaBeachResort.com.
EVERY SATURDAY
Keahou Farmer’s Market
Keauhou Shopping Center | 8:00 AM
You will find locally raised produce, honey, flowers, Kona coffee, macadamia nuts, meat and eggs, handmade bread, jams, and so much more at our market. All are 100% grown and produced in Hawai’i. Enjoy meeting the farmers and makers dedicated to bringing fresh food from their farms while walking through our beautiful outdoor market. KeauhouFarmersMarket.com.
AUGUST 29TH-SEPTEMBER 2ND Queen Lili’uokalani Canoe Race
Kailua-Kona Pier | 1:00 PM
Join the world’s largest long distance canoe race, following a historic course between Kamakahonu Beach in Kailua Bay and Pu’uhonua O Honaunau National Historic Park. There will be other activities surrounding the events, including the Historic Kailua Villa Cultural Walk; booths with arts, crafts, and food; a Torchlight Parade; and the Queen Lili’uokalani Canoe Race Lu’au. QLCanoeRace.com.
Guided K a y ak and Snorke l T ou r s
Join us for Meet and Greets with Artists, Enjoy Drinks and Pupus, Special Works and Community Recognition
SEPTEMBER 7 TH , 2024 5-9PM
CONTINUED
SEPTEMBER 7TH
Gupton Gallery’s 3rd Anniversary Celebration
Ali’i Sunset Plaza, 75-5799 Ali’i Drive | 5:00 PM
Join us for an evening of libations and light pupus, opportunities to meet our artists, view new works, and socialize with other collectors. To thank our collectors, those with qualifying September purchases can win gift certificates or artwork by entering our drawings. Winners will be announced at the beginning of October. GuptonGallery.com.
SEPTEMBER 8TH
Street Eats, A Kailua Village Food Truck Festival
Ali’i Drive | 1:00 PM
This mega-sized event takes over Historic Kailua Village and fill the Village with wafting aromas of savory goodness, local entertainment and hula as we close down Ali’i Drive, put up some tables and invite residents and visitors to come eat the street. Inquiries at hkvevents@gmail.com.
SEPTEMBER 21ST
Festival in the Field
Maka’eo Soccer Field (Old Airport State Recreation) | 12:00 PM
Join us for an unforgettable endof-summer celebration of fun, music, and food in this benefit concert dedicated to supporting the keiki (children) and ‘ōpio (youth) of the Big Island. This epic event is a celebration of community, culture, and the collective effort to support and nurture the children of Hawai’i. Get your tickets on EventBrite.com.
