Frye Build + Design offers a full range of residential construction and design services that create a home that showcases your style & functionality. From new builds, restoring historic properties, or undertaking a remodel of any size, our experienced team provides expert guidance and a smooth, thoughtful process. With attention to detail and a commitment to quality, we help shape spaces that are both beautiful and functional, ensuring you love where you live.
Design Se rvices
Concept Development & Space Planning
Interior Design
Material & Finish Selection
3D Renderings & Visualization
Custom Millwork & Cabinetry
Design
Lighting Design & Fixture Selection
A City Built on Style
The September issue is all about style! When thinking about what style means to Greensboro, I couldn’t help but lean into the architecture and build side.
In Irving Park, you see the timeless elegance of Georgian and Tudor Revival homes. Starmount Forest and Sedgefield bring the comfort of traditional ranches and colonial facades, often anchored by country club views and wide lawns. Lake Jeanette leans more transitional, with clean lines, open floor plans, and lakefront living. Then there's Kirkwood and Latham Park, where you’ll find charming cottages, minimal traditionals, and bungalows tucked beneath canopies of trees—each home full of character and care.
As the granddaughter of an architect, I’ve always been drawn to the details: a perfectly placed window, the quiet symmetry of a well-balanced exterior, or how a front door sets the tone for everything inside. Greensboro’s neighborhoods have always celebrated those details, and that’s what makes our city not just beautiful, but meaningful.
Our cover this month features the stunning work of Frye Build + Design. Their story highlights their commitment to preserving the charm and character in our historic neighborhoods and a team that values collaboration and creative expression to bring each client's unique style to life. We also share the story of Susan Campbell, who I had the pleasure of sitting down with this summer. Bringing her product idea to fruition has been a journey of faith, patience, and grit. And don’t miss the 4 must-try spots recommended by local real estate leaders Kaye Brinkley and Emma Skelton.
Thank you for being part of our community. Here’s to embracing your style and celebrating the beauty of every day.
Hedshots that truly reflect who you are, capturing your personality and showcasing the best version of yourself. Event coverage, ribbon cuttings, galas and conferences.
Content and branding photography goes beyond just showcasing products or services; it's about telling a compelling story.Branding is an investment in your future . It’s how you stand out, connect with your ideal clients, and build trust from the first impression. Quality visuals speak volumes about your business, and when you invest in the right branding, you're investing in the growth and longevity of your brand.
I am a full service senior photographer, giving my clients an experience and art to last a lifetime. My Senior Influencer Team is the talk of the town! I offer both local and destination sessions.
WHERE NEIGHBORS CAN SEE AND BE SEEN SEPTEMBER
city scene
1: The LEGO store grand opening at Friendly Center drew crowds with fans of all ages. 2: The Friendly Frogs swim team competed in the City Meet at Greensboro Aquatic Center. 3: SNL’s James Austin Johnson and Andrew Dismukes dined at Blue Denim before a fundraising event. 4: Gilero, a Sanner Group company, celebrated the opening of their new production facility in Greensboro. 5: Members of the community gathered for the VendVet mobile app launch party and makers expo. 6: Friends learned the popular tile game Mahjong at a beginner class hosted by Arboro Empowered. 7: Greensboro Chamber of Commerce members enjoyed a luncheon at Kickback Jack’s.
STEPHANIE BLAIR
GREG HINTON GREENSBORO CHAMBER OF COMMERCE
JODY MORPHIS
GREENSBORO CHAMBER OF COMMERCE
FRIENDLY CENTER
ERIC TOWNSEND, BOARD OF DIRECTORS, FRIENDLY PARK SWIM & TENNIS
business monthly
Make Selling a Breeze With Professional Staging
Want your home to stand out without the stress? Evan Essick is more than a realtor; she's also Home Staging Certified, which means that she offers professional staging services designed to highlight your home’s best features. Evan's flexible approach enables clients or prospective clients to use existing décor or her curated collection, or a mix of both. From light decluttering to full staging, she customizes every approach to fit a seller’s needs and timeline.
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Always Best Care Senior Services Expands to Charlotte
Always Best Care is expanding to Charlotte under the leadership of Samantha Loy, who brings years of experience operating trusted locations in Greensboro, Burlington, Chapel Hill, and Durham. A passionate advocate for senior care and community impact, Samantha is proud to bring the same high standard of service to the Queen City by offering non-medical in-home care, assisted living, VA care coordination and support for veterans, and compassionate, well-trained caregivers.
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Palm Berries Now Open in Greensboro
Palm Berries, a minority-owned business started by a family with a love for fresh, flavorful food, just opened its newest location in Greensboro! Known for its vibrant acai bowls and smoothie blends, the grand opening drew excited crowds. Palm Berries brings community, flavor, and joy to every neighborhood it joins.
Photography by Autumn Hollifield Photography
ELEVATE YOUR CLOSET
Everyone dreams of an organized and beautiful closet space, but it often comes last on the list of places that get our time and attention. Follow our nine tips for transforming and elevating your closet. How you organize your closet will of course differ based on the size of your space, the size of your wardrobe, and the kind of life you lead. But applying these guidelines will result in a much more organized and aesthetically pleasing space.
FACE CLOTHES THE SAME DIRECTION
It may seem silly, but when dealing with a small space, little things count. Hanging all clothes the same direction is a no-brainer for continuity in your closet.
8 WAYS TO ORGANIZE AND INJECT STYLE INTO YOUR SPACE
ARTICLE BY HALEY WILLIAMS | PHOTOGRAPHY
BY CASSANDRA CASTANEDA
USE REAL ESTATE WISELY
Reserve the front and middle of the closet for clothes worn most often. For someone who gets dressed for work each morning at 6 a.m., work clothes should be at the front of the closet. Store lesser-worn items like formal wear and out-of-season clothes toward the back and on the upper shelves. A large mirror and counter with chair provides the perfect spot to select jewelry and finalize finishing outfit touches. While every closet is different, the key here is everything has a home.
02 03 04 05
HIDDEN STORAGE
Hidden storage is a game changer in keeping a closet visually clean. Tuck folded clothes behind closed cabinet doors if the space is multipurpose. The floor-toceiling built-ins in Keri’s closet contain folded clothes, athleisure and other items she needs as she gets ready each day. Tuck away the least-used items: Use hidden storage and the very top of the closet for out-of-season items and stuff only worn a few times a year.
NEGATIVE SPACE
Using space efficiently is important, but keep in mind every good design includes some negative space. For instance, consider adding built-ins on the long wall of your closet but keep the short wall open with a mirror.
ORGANIZE BY KIND AND COLOR
Group clothes by kind first and color second. This ensures quick location of that favorite shirt when it’s needed. Bonus - it’s easy on the eye. Group like with like: Gather belts, sweaters, long-sleeve shirts, work pants, dresses, button-down shirts, jeans, shorts, etc., and decide the best place to store each item as a group (e.g., hang pants in the closet, fold and stack sweaters in a bureau). Working with groupings will help you figure out how much space you need and the best way to store each type of item.
UPGRADED HANGERS
The simplest and fastest way to make a BIG difference in your closet organization is to get matching hangers that go beyond the traditional plastic or wire hangers. And for sure ditch any with paper from the dry cleaner!
BAG & SHOE STORAGE
Alternate the way shoes are facing. This ultimately helps fit more on each row and provide a visually appealing way to display those prized possessions.
Everyone understands the frustration of searching for that one clutch when rushing out for the evening. Bags benefit from a space all their own. Get clear container storage for small bags and purses so you can locate and access them easily.
MAKE A STATEMENT
Why use an armchair when you have room for a sofa? Slide up a stool and colorful area rug to complete the look. If you have excessive wall space, consider a mini gallery wall or a statement wall with wallpaper to polish things off.
DESIGNED WITH HEART
Inside the culture of a design-build team that treats every home like their own.
ARTICLE BY KARI SMITH | PHOTOGRAPHY BY ANNA PADILLA; AUTUMN HOLLIFIELD
Around Greensboro, Frye Build + Design has gained recognition for its general contracting and design services that breathe new life into old spaces. The team prides itself on preserving the charm and historical character of beloved properties throughout the city—from Irving Park and Sunset
“We have each other’s backs and do whatever needs to be done to finish a project successfully.”
Hills to Westerwood and Starmount—while incorporating modern conveniences and eye-catching flair. That unique combination of skill and vision stems from years of experience, long before Pam Frye officially launched the business in 2018.
Years earlier, under the guidance of a mentor, Pam learned the ins and outs of home and property management—from handling repairs and renovations to organizing subcontractors and overseeing rental properties. That hands-on experience led her to earn her general contractor’s license in 2003. Soon, people began asking if she could remodel their kitchens. Without a team of her own, it was just Pam and a group of subcontractors. The work kept coming, and although there was never a formal business plan, the steady
exposure to home design and renovation sparked something in her. “I found that I really liked it—I felt secure about it, and I was pretty good at it,” Pam says. “There was always something new to learn, and I was always challenged.”
Much has changed since those early days, but Pam’s passion for the work remains. Today, she leads an impressive team of around 21 full-time employees and maintains a strong network of subcontractors and vendors. Her leadership has cultivated a collaborative, welcoming, and dynamic work environment—one that attracts talented professionals who approach each project with energy and a team-first attitude.
“We have some of the kindest people,” Pam shares, reflecting on the team at Frye Build +
Pam (center) leads a team of skilled, collaborative professionals.
Design. “Everybody’s here to bring to the table what they do best and give their all. Everybody’s here for the right reasons.”
Zach Baldwin joined Frye four years ago as an assistant. Although he had little construction experience at the time, he quickly learned the ropes and now plays a key role on the estimating team. Always willing to lend a hand, Zach’s can-do attitude is emblematic of the Frye culture. “We have each other’s backs and do whatever needs to be done to finish a project successfully, satisfy the client, and at the end of the day be proud of what we do,” he says.
The Frye team understands that home remodeling can involve a lot of questions and decisions for clients. “We break things down so it’s not overwhelming,” explains Lauren Welch, lead interior designer. Lauren focuses on creating functional spaces with unique finishes and materials but knows their work goes beyond design. “It’s more than remodeling a home—we’re actively building relationships with the people that we’re working with and with the communities that we’re in,” she says.
One of Lauren’s frequent collaborators is Karen Murdock, who brings more than 20 years of design experience to Frye. Karen specializes in cabinetry—from kitchens and baths to libraries, offices, and built-ins. She works closely with estimators early in the process and oversees installation, but her favorite part is seeing the final result. “Knowing people are waking up and loving their environment is so rewarding.”
“It’s more than remodeling a home— we’re actively building relationships with the people that we’re working with and with the communities that we’re in.”
These days, the Frye team has a particularly personal project underway—renovating Pam’s own home. “I was looking to move to a smaller home with the primary bedroom on the first floor,” Pam says, explaining her decision to stay in Sunset Hills. That vision led to a full remodel of a charming older property with plans for an open floor plan. It’s been a fun, collaborative experience with her team. Pam has enjoyed the opportunity to experience the process from the client’s perspective. “I certainly feel all the love that the staff gives to clients,” she says.
Whether they’re collaborating on a custom kitchen, guiding a homeowner through a renovation, or even remodeling Pam’s own house, the Frye team brings the same energy, care, and commitment to every project. It’s a culture built on trust, mutual respect, and shared passion—and it extends beyond the job site. From cheering together at a Greensboro Grasshoppers game to grabbing milkshakes at Yum Yum’s, the team genuinely enjoys each other’s company. “We all know we’re in this together,” says Pam—and that spirit is at the heart of everything Frye Build + Design does.
ROOTED in Style
PORCH-PERFECT DESIGNS MADE WITH LOVE IN NORTH CAROLINA
ARTICLE BY KARI SMITH | PHOTOGRAPHY BY BRAND AND BLOOM PHOTOGRAPHY
Susan Campbell never imagined that casually flipping through a design magazine would lead to the launch of a brandnew business. After spending years as a stay-at-home mom and working as an optician, she found unexpected inspiration during a quiet moment of leisure, captivated by images of a sidewalk lined with boxwoods wrapped in burlap. “Wouldn’t it be cool,” she thought, “if they were wrapped in fabric that actually reflected our style?” That question planted the seed for what would soon become her passion project.
What Susan envisioned was a stylish planter cover—an easy way to elevate seasonal plants. “I would go to the plant nurseries and try to find a similar look but it just didn’t exist. It drove me to figure that out. I was solving my own problem,” recalls Susan.
What she eventually developed was a solution for disguising unsightly landscaping pots, and a simple way to add elegance and charm to any home. She named the planter covers So.CachePots pronounced “so-cash-po,” a playful twist on “south” and “cachepot,” which is something used to hide a pot. The product is patent-pending. She launched it under her new company, South23rd , taking inspiration from the address of the first home she and her husband purchased more than three decades ago.
The journey to create So.CachePots wasn’t easy. But what Susan lacked in business acumen, she made up for in determination. “Manufacturing was not in my wheelhouse,” she admits. “I truly believe God gifted me this idea,” she says. “He has opened so many
So.CachePots make it easy to elevate your porch for fall.
doors.” From that moment on, Susan wasted no time turning her porch-inspired epiphany into a reality. Each meeting and conversation brought her closer to making her product come to life. If someone couldn’t help her, they referred her to someone who could. Through trial and error, she eventually connected with Jimmy Combs of Tsuga in Boone and the third-generation Trotters Sewing Company in Asheboro to bring her prototypes and production needs to life.
Today, all products are made in North Carolina and shipped directly from Susan’s basement. Online orders through her website and artisan shows serve as her brand’s primary sales channels. Susan now participates in nearly 20 shows a year, including the Southern Christmas Show in Charlotte, Southern Charm at the Farm in Mocksville, and Bizarre Bazaar in Richmond, Virginia. These seasonal events—especially in the fall—remain her biggest sales drivers. With packaging handled in-house, she’s managed to scale while staying hands-on in every detail.
to feel fresh, but also like something you’ll love year after year,” she says. Advance Digital, near the South Carolina border, prints her designs onto the material, and she’s currently collaborating with an artist in Asheboro to create new patterns.
For Susan, launching South23rd has been a journey of faith, patience, and grit. Her advice to fellow entrepreneurs is simple: “Trust your gut, trust yourself. If this is your passion … then don’t give in.”
“I truly believe God gifted me this idea. He has opened so many doors.”
She continues to balance business growth with family life and often finds inspiration while browsing local boutiques like Simply Meg’s (1616-H Battleground Ave. in Greensboro) and Pineapple Porch (8414 US-158 in Stokesdale).
Always on the lookout for trending patterns and styles, Susan thoughtfully curates each fabric with a blend of trendiness and timeless appeal. “It has
“My husband is awesome; he helps me load in and load out. My mom will help me put stickers on bags or she’ll help me pack products. But the rest of it is me”—for now. Looking ahead, Susan has her sights set on the Atlanta Market in January to introduce So.CachePots to boutique retailers. With new packaging in the works and hopes of hitting store shelves by spring, her stylish solution is ready to take root beyond the porch—and into homes across the country.
Learn more about Susan and So.CachePots on her website: https://south23rd.com
A Handmade Date Night
A date night at home is the perfect occasion to shower your loved ones with affection and appreciation. While storebought gifts and cards have their charm, there’s something incredibly special about receiving a handmade gesture. By opting for a handmade date night, you’re not just expressing love but also showcasing your thoughtfulness and effort. These handmade creations convey a personal touch that can’t be replicated.
Make
From-Scratch
Pasta
what you need
Yield: 1 pound
2 cups all-purpose flour, plus more for dusting 4 large eggs
what you do
1. Mound the flour in the center of a work surface with a well in the middle. Crack the eggs into the well and beat with a fork until smooth, then work flour into eggs with the fork. Use a bench scraper to work in the rest of the flour a little at a time. When the flour is incorporated, form the dough with your hands into a rounded mass for kneading. Lightly dust your workspace with flour and knead dough about 10 minutes, until smooth and elastic. Cover dough with a bowl or plastic wrap and rest 1 1/2 hours, or chill overnight.
2. To roll by hand, flour a clean work surface. Vigorously roll dough to a very thin circle and roll constantly with even pressure as it stretches for several minutes until as thin as possible, almost translucent.
3. To cut by hand, lightly fold sheets one at a time into thirds and cut to desired thickness. Recipe from MarthaStewart.com .
Lavender Bath Salt Blend
what you need
16 ounces Bokek Dead Sea Salt
20 drops lavender essential oil
what you do
In a mixing bowl, add drops of the essential oil to the bath salt and mix well; store in a glass jar. Add 1/3 to 1/2 cup of the scented salts to a bath for a relaxing experience. SeaSalt.com
Dark Chocolate Truffles
what you need
1/2 cup heavy cream
8 ounces bittersweet chocolate, chopped
1 teaspoon pure vanilla extract
1 cup cocoa powder, for dusting
what you do
1. Bring the cream to just a simmer in a saucepan over low heat. Pour the cream over the chocolate in a bowl and let stand about 10 minutes to melt the chocolate. Add the vanilla, stir until smooth and set aside to cool for 1 hour at room temperature.
2. Beat chocolate at medium speed until thick and light-colored. Spread over the bottom of a baking dish, smooth and refrigerate 2 hours until firm.
3. Pour cocoa powder onto a deep plate or shallow bowl, and using a melon baller or small ice cream scoop, scoop out balls of chocolate. Roll in cocoa powder until coated and transfer to a parchment-lined baking sheet. Recipe from FoodNetwork.com
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I’m Evan Essick, a local Realtor® and certified staging expert serving Hamilton Forest, Starmount Forest, and Hamilton Hills. I help homeowners prepare, price, and present their homes with intention—offering light, thoughtful staging that highlights what buyers love most. From first impression to final offer, I’m here to make the selling process seamless, strategic, and beautiful.
LIVING STYLE in
THE INTERSECTION OF FASHION AND HOME
ART DIRECTION
Amy Appleton
STYLING
Tyler Amadeus
MODELS
Amy Appleton and Elena Weber
IN this unexpected love affair, fashion and interiors are more than just a simple pairing—they are rooted in culture, creativity, and the human desire for self-expression.
As conscious consumers of the 21st century, participating in a retail landscape that is oversaturated and struggling to adapt to the ever-changing demands of the modern customer, our purchasing power should not only respond to a feeling of want but also prioritize items that reflect who we are and who we aspire to be. This is clearly visible through the representation of fashion and interiors.
ARTICLE BY TYLER AMADEUS | PHOTOGRAPHY BY ADRIEN KING AND ALEC WALWORTH
Although we tend to consider cost-per-wear primarily when it comes to clothing, this same principle applies to furniture and the function it brings to the home. Aesthetics and functionality both play a role in this pairing, painting a picture for the rest of the world of who the wearer is and how they live in their space.
The woman who wears a blazer with sharp shoulders that makes her feel powerful in her everyday life—or the black dress that gives her a necessary boost of confidence—may naturally gravitate toward sleek, modern furniture that feels equally strong and elevates the space where the modern woman thrives.
In the same way, someone who prefers an effortless ensemble—like their favorite white T-shirt and comfortable denim jeans—may also look for home pieces that are functional and make their guests
feel at ease. Even a handmade rug, one that sparks conversation about where it was found and adds a focal point to a room, mirrors how we search our closets for a sweater tied to a cherished memory.
Just as we carefully choose outfits to express ourselves, it’s equally important to ensure that our living spaces are designed with the same intention. More than ever, modern buyers are making purchasing decisions based on personal morals and values, forming a new wave of consumers who seek products that are both high-quality and environmentally or socially conscious, whether for themselves or their homes.
The following imagery affirms that living a timeless lifestyle across all aspects of life is possible through the thoughtful styling of sustainable clothing and vintage furniture. As the modern retail landscape continues to evolve, it’s become increasingly vital to make conscious consumer choices—ones that allow us to express our truest selves through both our wardrobes and the places we call home.
realty report
SAMPLE OF RECENTLY SOLD PROPERTIES IN GREENSBORO.
This data is a sampling of sold properties in July 2025.
Caitlin turned a magazine into community.
City Lifestyle isn’t just a publication — it’s a pulse. A rhythm of voices, neighbors, and stories woven together by someone who believes in the power of connection. As we expand, we’re looking for people ready to turn care into community. Are you ready to be that spark?
Greensboro
City Lifestyle
Published
by Caitlin
Loved by Greensboro
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SEPTEMBER 2025
A SELECTION OF UPCOMING LOCAL EVENTS
SUNDAYS
Sunday Brunch in a Historic Inn
Magnolia House | 10:00 AM
The historic Magnolia House bed and breakfast, with a noteworthy past as a “Green Book” hotel, has hosted the likes of James Brown, Ray Charles, and Jackie Robinson. Today you can enjoy soulful elegant Southern cuisine, chef-inspired cocktails, and genuine hospitality at Sunday brunch, offered weekly from 10 a.m. to 3 p.m., featuring a special menu. Reservations encouraged: https://www. thehistoricmagnoliahouse.org/dining
SEPTEMBER 6TH-7TH
Greensboro Home Show
Greensboro Sportsplex | 10:00 AM
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Whether you’re a new homeowner or have been in your home for years, if you are interested in updating, enhancing, or redesigning, the Home Show is a great way to shop, compare, and save. Compare vendors, discover new ideas, access show specials, and meet professionals face-to-face for expert advice. Get inspired and find the perfect fit for your next project.
SEPTEMBER 12TH-14TH
NC Folk Festival
Downtown Greensboro
Get ready for three days of fun in the heart of downtown Greensboro! This free event features more than 30 musicians across five stages. Food, beverages, crafts and other merchandise are available to purchase. Seating is limited, so pack your favorite camp chair and join us in honoring and celebrating the meaningful ways communities express their creativity and traditions.
SEPTEMBER 14TH
Fashion Show Presented by Otey Construction
Summerfield Farms | 2:00 PM
Support Ovarian Cancer Awareness month at this fun and meaningful event. Entry includes a runway fashion show, boutique shopping, small bites and drinks, and a chance to hear powerful survivor stories. A portion of the proceeds will go directly to SheROCKS, an organization that brings awareness and attention to ovarian cancer. Purchase tickets online: https://summerfieldfarms. com/events/
SEPTEMBER 27TH
Oktoberfest With the Piedmont Wind Symphony
Incendiary Brewing Greensboro | 1:00 PM
Get ready for an afternoon of lively music and classic Oktoberfest fare! Join the Piedmont Wind Symphony German Band at Incendiary Brewery’s newest location at Revolution Mill (2001 Yanceyville St.). Enjoy the spirited sounds of the symphony while savoring brats and sipping traditional German beers.
SEPTEMBER 27TH-28TH
Greensboro Greek Festival
Dormition of the Theotokos Greek Orthodox Church | 11:00 AM
Bring the whole family and experience the rich traditions of Greek culture through authentic cuisine, music and dancing, and a marketplace. The event runs Saturday from 11 a.m. to 10 p.m. and Sunday from 11 a.m. to 8 p.m. at 800 Westridge Road. The cost of entry is $3.00 or you can donate three cans of food.
LOCAL Gems 4
Two realtors share their favorite home design and dining spots
ARTICLE BY KARI SMITH
1: VIVID INTERIORS (513 S. ELM ST.)
Quality, fresh design styles and one-of-akind pieces
2: BANDITO BODEGA (1609 W. FRIENDLY AVE.)
Top-notch Mexican-Asian fusion fare
3: MM INTERIOR DESIGN GROUP (609 STATE ST.)
A great reputation and they cater to a variety of style tastes
4: FREEMAN’S GRUB & PUB (1820 SPRING GARDEN ST.)
Nice patio, great cocktails and craft beer, and the best food
Emma Skelton and Kaye Brinkley of Carolina Home Partners
