








I’m Landon McKay, a Contributing Writer for Fayetteville City Lifestyle and one of the magazine’s newest team members. I graduated from the University of Arkansas in 2022 with a bachelor’s degree in English with an emphasis on Creative Writing, and minors in Anthropology and Medieval & Renaissance Studies. After moving back home to Little Rock for a year, I was eager to return to Fayetteville. Fortunately, my remote job as the Creative Director of a retail company that makes party games allowed me such an opportunity. You just can’t beat the environment that this city has to offer!
Having developed a passion for writing from an early age, I’ve always sought as many opportunities to share my work as I could. When I noticed that the University of Arkansas LinkedIn page posted a feature on Fayetteville City Lifestyle, and having experience with writing for a local Little Rock magazine, I casually, but perhaps with less-than-legitimate intent, told my girlfriend it might be a neat idea of something to look into. Lo and behold, who did I see when I looked to my right at the gym the next day but the publisher of FCL himself, Gavin Magee. Fast-forward to today, and I’ve had the pleasure of writing a handful of City Lifestyle pieces, all while meeting some of Fayetteville’s finest and working alongside an EXTREMELY talented team.
Although my forte is short-form horror writing, I’ve grown to love learning and writing about people. My short time on the FCL staff has already granted me the unique opportunity to find out so much about the people of Fayetteville and remind me why I’ve grown to love everything about Northwest Arkansas. If I could choose one way to leave my mark on Fayetteville besides with my writing, I’d love to open a comedy club on Dickson Street.
I am incredibly excited to continue developing relationships within the Fayetteville community and write the stories that make this city as wonderful as it is!
PUBLISHER
Gavin Magee | gavin.magee@citylifestyle.com
PUBLICATION DIRECTOR
Anna Van Horn | anna.vanhorn@citylifestyle.com
PUBLISHER ASSISTANT
Riley Atkinson | riley.atkinson@citylifestyle.com
ACCOUNT MANAGER
Clay Ridgeway | clay.ridgeway@citylifestyle.com
CONTRIBUTING WRITERS
Trevor Spencer | trevor.spencer@citylifestyle.com
Landon McKay | landon.mckay@citylifestyle.com
Sydney Johnson | sydney.johnson@citylifestyle.com
CONTRIBUTING PHOTOGRAPHERS
Emily Hendrick | emily.hendrick@citylifestyle.com
Cassie Thomas | cassie.thomas@citylifestyle.com
CHIEF EXECUTIVE OFFICER Steven Schowengerdt
CHIEF OPERATING OFFICER Matthew Perry
EXECUTIVE DIRECTOR OF HR Janeane Thompson
AD DESIGNER Andrew Sapad
LAYOUT DESIGNER Andi Foster
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Curating a space that gives our clients a sense of peace and comfort is our goal with every project.
1: Local artist painted the space for Muze Eye Bar, coming soon to Fayetteville’s square 2: The Guisinger Cocktail Lounge is officially opened! Locals have been uncovering this Downtown gem 3: Newlyweds celebrate their big day around Fayetteville! 4: Razorback Baseball finished out May with momentum, ready for the OmaHogs! 5: Class of ‘24 will forever be Hogs! 6: Locals traded heels for boots as Riley Green took the stage at the Walmart AMP 7: Jenna Rinehart and Brennan Wertz win the Elite Categories at the UCI Highlands Gravel Classic @THEMIKEBEEZY
I have been a REALTOR® since 2017, and I take great pride in treating clients with sincerity, kindness and respect My familiarity with the NWA market has served me well as I have been recognized by the Northwest Arkansas Board of Realtors (NABOR) for Sapphire Status three years running. I look forward to enhancing your real estate experience with my personalized approach.
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THE FOUNDATION OF WALKER BROTHERS SUCCESS
“It’s all a vehicle to care for people in all their moments.”
While Walker Brothers provides suits, sportswear and one-of-a-kind gameday gear, their mission underlying all that they do is to “serve well.” CEO and partner Thomas Cole said, “Our goal is to earn the right to serve a client again and again. You’ll find genuine care and friendship here.” For many people in Northwest Arkansas, this simple but significant approach has led to decades of Walker Brothers being an integral part of their fashion, weddings, gamedays and everyday lives.
From an early age, Thomas watched his parents be proud and active members of the Fayetteville community. John and his wife Karen were both Fayetteville Bulldogs and Razorback alums. In addition to being
a clothing store owner, John was a professor at the Walton School of Business at the University of Arkansas for over three decades. “He was an amazing professor and is an amazing dad,” said Thomas. “He has been able to help impact a lot of lives.”
Thomas has been a part of the family business in a variety of ways. He remembers working as a salesman in college and as a kid helping his dad doing odd jobs such as putting up Christmas lights on their storefront. “I remember vividly that dad and his team were the first to put lights on the trees on the Fayetteville Square, and all the store owners would start plugging in the lights on a countdown. It was a great show.”
“We want to build relationships, care for people, and be a resource.”
At that time, the store sign illuminated by the Christmas lights read ‘John W. Cole.’ John and Karen started the store in 1977 and, as was the tradition at the time, stores were often named after their ownership. In the 90’s, however, Northwest Arkansas began to grow and they wanted to fit the changing market, so he and Karen decided to move to their current location on Millsap Road. They also decided to update the store’s name.
The ‘W’ in his name stands for Walker. Just as John and Thomas believe the heartbeat of Fayetteville is the tradition of the University, the heartbeat of their store has always been the rich tradition of service begun by the Walker family. John’s maternal grandparents owned three department stores that began in Eureka Springs in 1903 and they were called, of course, Walker Brothers. Their stores, as John said, “sold everything from blue jeans to dresses.”
One of John’s favorite memories of being in the store was how his grandparents worked every day to serve each client well, along with thanking every employee for their good work when paychecks were handed out on Friday afternoons. Relationships were the focus of the business, and John has never forgotten that focus. When John asked his grandmother for her blessing to change the store name from John W. Cole to the family name of Walker Brothers, she had only one precondition: that Walker Brothers would continue to serve others well. Proudly, John and his family have never strayed from her request. “Treating people better than they expect to be treated,” as they put it, has been the foundation of their success. “We don’t want to be transactional,
even though that is in the nature of what we do. We want to build relationships, care for people, and be a resource,” said Thomas.
To do this at Walker Brothers, he said that Thomas and his sales team continually work to gain the trust of clients. To gain a customer’s trust, a business needs to invest in knowing their needs. “Serve well” embodies that goal. “As a server, you have to read and know an individual to find how they want to be helped,” said Thomas Cole. “We see the role we play in life. In your best moments and hardest moments, we’re here to make this process easy. If you’re getting married, we’re here for that. If you have a family member pass away, we’re here for that...it’s a vehicle to care for people in all their moments.”
The Walker Brothers family of stores includes Walker Brothers in Rogers which has been open since 2016, and Baumans in Little Rock. The Rogers location is run by organization partner Sam Gardner and his knowledgeable team, and a new expanded store will open in the fall of this year. According to Sam and Thomas, the new store will be one of the finest and most inviting stores in the country. At each location across Arkansas, the Walker Brothers team works individually with customers. “Whether you are looking for an entire new wardrobe, advice on a new suit, or anything in between, we are here to help.”
From gameday gear to outfitting yourself for a special moment in life, customers can know that they receive care from a solid foundation of service. Today, continuing that century-long tradition, the Cole family and their team of professionals at Walker Brothers proudly serve every day.
OPEN DOOR CIGARS IS A HUB FOR COMMUNAL GROWTH.
ARTICLE BY LANDON MCKAYAs you walk into the front room of Open Door Cigars, you’re greeted by a professional attendant eager to answer any questions you may have about the lines of cigars surrounding you. Whether you’re a regular or a new customer interested in enjoying a cigar—or, in this case, a writer fortunate to have a meeting with Brian Waters— you’ll be led through a secret door disguised as a bookshelf and into a dimly lit, inviting, upscale lounge fully equipped with leather chairs, tables, and a classy bar.
Brian Waters joined the Fayetteville Police Department after college in 1986. “I grew up playing cops and robbers,” he says. “I just never quit.” After working in law enforcement for 28 years, Brian felt a vocational change. “I told [my wife], ‘I feel like God’s called us to open a cigar shop.’ Without hesitation, she said, ‘I wondered what was taking you so long.’” Brian and his wife, Sharon, spent the rest of 2013 and 2014 getting the shop open while Brian transitioned from the Police Department to Open Door Cigars full-time for eight months. In August 2015, Open Door Cigars moved into their current building off of E Rolling Hills Drive.
“The more I prayed about it,” says Brian, “the less peace I came to about staying on the [police] job. I never left because I wanted to leave police work. My intention originally was to have a small retail.” Since 2015, Open Door Cigars has become a notable oasis for what Brian has coined a ‘Third Place,’ welcoming members of the community to come in, escape the routine of life, and enjoy one another’s company. Brian says, “Everybody
needs a third place. We all have work. We all have home… We all need a third place. A place we can go, and it’s just yours… A place to go where you can actually engage with people… They’re really few and far between.
“Our mission is to open the door, get out of the Holy Spirit’s way, and just love people where they’re at,” says Brian. “I’ve been smoking cigars for a long time. One of the things I love about cigars is that they’re the great equalizer. They break socioeconomic lines and social lines. I love cigars, but this [cigar] is going to end up in an ashtray when I’m done. The value is [the conversation]. This provides the ability for everybody to drop their political leanings or their overly opinionated selves on a certain topic and just be human.”
Cigars are the catalysts for the community that they create. “If we provide better service and better hospitality than society provides most of us,” says Brian, “then that allows us to develop a relationship with people. If we have a relationship with people, this will be a destination.”
Open Door Cigars provides a level of community in which people can show up, meet others, and engage— an occurrence much less common in today’s day and age of technological advancements. “Everything in the world has become transactional,” says Brian. “There’s nothing wrong with that… Who we are is service, hospitality, relationship, and destination. We’re about the people. That’s why our mission statement is to just quit judging people and love them where they are.”
“Who we are is service, hospitality, relationship, and destination. We’re about the people. That’s why our mission statement is to just quit judging people and love them where they are.”
“I sell environment and experience because I care about people… This place allows us an avenue to meet people I would have never had the opportunity to.”
Brian emphasizes the value that intention serves in running a successful business. Of course, selling the product is essential, but building relationships truly builds a business. “Service is what you do for someone,” says Brian. “Hospitality is how you make them feel. I don’t want you to walk in and feel like you’re in my business. I want you to walk in and feel like you’re in your living room. I don’t really sell cigars. I sell environment and experience because I care about people… This place allows us an avenue to meet people I would have never had the opportunity to meet… Had I not felt like God had called us to do this, I probably still would be at [the police department].”
Though Brian felt the need for a change in his life, he didn’t fully expect a cigar shop to be the answer. However, he and Sharon had a call to serve others. “Nobody was more surprised than this ole’ Southern Baptist to feel like God had called him to open a cigar shop,” says Brian, “but it has been one of the greatest joys, and it’s still going on. We’re about to celebrate our 10th anniversary. Also, my wife does not own 50% of this place. My wife owns 100% of it, and I own 100% of it. This is us, not me. Without her, this place doesn’t exist.” To this day, every Thursday at 7 PM, Sharon cooks dinner for upwards of 75 people. “It has nothing to do with business,” says Brian. “We were doing this at my house in my garage before we ever had a cigar shop… There’s no agenda to it other than do to life with guys. It’s experiential. It’s real. It’s relational.”
Open Door Cigars also has strong ties to the Fayetteville community. Brian says, “It’s all about community.
We’ve chosen a number of different touch points in the community to get involved in,” like the Ronald McDonald Charitable Foundation and several small businesses. “You can’t help enough other people to ever hurt yourself. I want to sell an experience, not a product. I have to sell cigars; that pays the bills. But in reality, people aren’t paying for the cigar; they’re paying for the experience. There are a lot of businesses that are very community-oriented… The better we build community, the more money will follow… As long as that trust is authentic and intact, it’s super hard for another business to take that business from you. It’s always about relationship.”
Open Door Cigars welcomes people from all walks of life and encourages them to get to know one another. “You learn to recognize commonalities in what people do,” says Brian. “I just love the fact that we’re a small, local community. The more people I have in here, the better I like it. I get to do life with more people. It scratches a real itch for Sharon and me… One of the greatest compliments Sharron and I have ever gotten –and we’ve gotten it a number of times – is ‘I don’t feel like I’m in a business. I feel like I’m in someone’s living room.’ That’s what I want. I want you to feel at home.”
A business in and of itself has no morals, and Brian explains that whether that business exudes high, strong ethics and morals is based on the leadership team. Brian says, “It’s the leadership and the people that will give it positivity or negativity by the intention of how it’s used,” and it is apparent that Open Door Cigars holds true to such an idea.
BRIAN WATERS, OWNER | OPEN DOOR CIGARSHours of operation: Monday to Wednesday: 9 AM - 11 PM Thursday to Saturday: 9 AM - 12 AM Sunday: Closed
Italian eatery & pizzeria
Serving house-made pasta, sauces, bread, mozzarella, and wood-fired steaks
5 p m to 9 p m - 7 days a week 2036 N College Ave - Fayetteville, AR www BoccaNWA com
“The nostalgia is a big part of what we’re selling... Every time you ride one anywhere, it draws a crowd.”
If you see someone riding to campus on an old-school motorcycle, it’s not Indiana Jones; it’s Mark Zweig, Janus Motorcycles’ CFO, Brand Ambassador, and Growth Advisor.
Richard Worsham and Devin Beik started Janus Motorcycles in Goshen, Indiana. The company has grown exponentially over the years. Janus was named the coolest product made in Indiana and is featured in Jay Leno’s Garage, Esquire Magazine, and the New York Times. Janus offers 250 cc and 450 cc models of the Halcyon and Gryffin as well as an Origin series.
“I’ve never had fewer than three bikes at a time,” says Mark. He worked at a shop at 12 and ran an Indian moped and used motorcycle dealership with his friend in college.
Mark worked as a consultant and owner in the architecture and engineering industry, growing multiple businesses that made it to the Inc. 500 list. He is now a college
professor and business developer, notably with his design-build group for historic renovations and recreations downtown.
“I bought a new Janus in 2020 and added it to my stable of motorcycles,” says Mark. “Richard asked if I’d be interested in helping [Janus] grow to the next level.”
“I appreciate the unique design of the company, and I have faith in the management,” says Mark. “I like helping highly committed people… If they’re willing to do what they have to do to be successful, I enjoy working with them.”
There are only three Janus bikes in the NWA area, but if you keep your eyes peeled, you’ll see one of the coolest products on the market. “The nostalgia is a big part of what we’re selling,” says Mark. “Every time you ride one anywhere, it draws a crowd. The product is unique and appeals to people who just want to have one really good thing.”
Meet Braydon Webb, the OmaHog allstar with a story that goes beyond the baseball diamond. A native of McKinney, Texas, Webb was born and raised alongside a twin, where competition became inherent in his DNA. Braydon was raised by a single mother whom he described as “a rock” to him and his brother. With unwavering strength, she made numerous sacrifices to propel her children towards their aspirations. Webb’s athletic endeavors began with informal soccer matches in the backyard, fostering a deep appreciation for physical activity. Despite being a three-sport athlete in high school, he ultimately focused on baseball and football until exclusively choosing baseball. As he embarked on his collegiate quest, his priority was to find a school that would allow him to refine and prioritize his baseball abilities. Webb strategically selected Grayson Junior College with dreams of bigger opportunities. He planned to upscale his craft and enter an SEC school as an impactful player right off the bat.
During the end of his time at JUCO, he began receiving a plethora of offers from big-name schools. Amidst various opportunities, Arkansas stood out - close to family and offering a top-notch university experience. He stated that the authentic feel of the coaching staff who “saw his true identity beyond the ball” was the biggest selling point for him. While this scouting experience was glamorous and flattering, he remained true to his values and assumed a humble attitude. Although he was a big fish in a small pond at JUCO, Webb recognized that he was about to enter a whole new world of talented players.
His inaugural year commenced in 2020, plagued by the COVID pandemic. However, Webb was ecstatic to begin his career with the Hogs. Transitioning from a makeshift locker room in the JUCO parking lot to Arkansas’ jaw-dropping facilities was just the beginning of his collegiate shockers. When asked about his experience on the team, Webb raved about the culture. “The facilities, universities, fans, you can’t beat what Arkansas has going for them”. The coaches at Arkansas saw him as more than just a player. In a competitive atmosphere, it’s easy to overlook the person behind the athlete, but Webb noted that the Arkansas coaching staff supported him regardless of his performance.
Braydon left a lasting legacy with the Razorbacks, on and off the baseball field. He was a major contributor to Arkansas’ offense with 58 starts out of 62 games played. In 2022, he was named to the SEC Baseball Community Service team in acknowledgment of his outstanding contributions beyond the ball. During his time on the team, he actively participated in the Fayetteville community, collaborating with Team Impact for two consecutive years to bolster Arkansas’ annual Childhood Cancer Awareness game. He was also named to the CoSIDA Academic All-District Team for an impressive academic performance during his baseball tenure. The Finance major kept a 4.0 while maintaining excellence in his commitment to the team.
Aside from the awards presented to him, Webb’s strongest legacy is the mark he made on his teammates. Even now as a retired player, he continues to attend games from the Hog Pen and support his beloved Razorbacks. His faith served as a guiding light to him and others on the team. From attending a weekly baseball Bible study to C3 College service with Cross Church, he states that community was the key to keeping himself level-headed. “For me, it’s putting God first and trusting His plan instead of doing it all by myself. When He is at the forefront, it’s easier to see the bigger picture”.
Through every twist and turn, his journey exemplifies resilience and determination. His advice comes straight from the heart, as he has demonstrated it through his actions. While Webb’s career as a player has concluded, his legacy is just beginning, and we are excited to see where life takes him next. There is more to a player than the game, and hearing Webb’s story reminds us to consider the true identity of those around us.
Allstar
After sitting down with Braydon, it is clear that he would go to bat for any of his former Razorback team members, as well as the rookies. When asked what he would tell a new player, the advice was applicable for those of us off the field as well:
1. “Tough times don’t last, tough people do.”
2. “It’s those who don’t quit and make adjustments who make it.”
3. “You cannot perform at the highest level without believing in yourself.”
HOW FORMER RAZORBACK BROOKS ELLIS IS EQUIPPING YOUNG ATHLETES FOR FOOTBALL AND LIFE
“NO
“After leaving the NFL... I was looking for something that fell in line with my passion for helping others,” said former Razorback linebacker Brooks Ellis.
When a concussion in 2018 prevented him from playing football any further for the Patriots, Ellis left the
2011 and 2012 and two state championships. After being offered by several power-5 colleges to play, he chose to play where his grandfather David Lashley had played: the University of Arkansas. There, Ellis played a crucial role as a Hog.
NFL and spent years in medical sales and Georgetown’s graduate program for integrative medicine, before prepping for an internship toward medical school at UAMS. During this time, a previous 7th-grade teacher, Coach Hays, encouraged him to coach.
When his internship fell through in early 2023, Brooks decided to try Hays’ idea. Since then, he has organized training sessions and camps for young, aspiring football athletes. There, he has found a passion in being able to help players learn from his own experiences and lessons.
LESSON ONE: Pursue Excellence. Brooks Ellis has been able to equip athletes because of his own emphasis on hard work. At Fayetteville High, Ellis won the Defensive Player of the Year in
Ellis says he got to his position by continually working hard, even when transfers and other players were a threat to take his spot as a starter. There, he had 31 straight starts, totaled 290 tackles, four interceptions (returning one 47 yards for a touchdown), and recorded double-digit tackles seven times.
Now, he teaches young athletes to have this same sense of drive. Whether it is in his recovery, training, or film analysis sessions, Ellis stresses the importance of focus and effort in pursuing excellence.
He said, “If you want to get better as a player, you have to spend time developing skills. Otherwise, you’ll rely on talent... [practice] can be a better way for kids to get more reps on the field and build their confidence.”
LESSON TWO: Learn from Failure. At Brooks Ellis Coaching, football is seen as a training ground for life. Ellis said one of his most important lessons from football is persevering through adversity.
At a practice session the previous Tuesday, Ellis said he had a junior high kid lose several one-on-one drills. Ellis said, “Gah, he was so disappointed. They can get down and unmotivated and say ‘I’m terrible, I hate this.’ But, I told him... ‘It is good you lost, because you’re learning how to battle through that emotionally and prepare for the future...’”
Ellis further explained that failure is a part of being an athlete, but you can work to improve the next time.
“I’m not ridiculing and reproaching them for doing things as hard as you can and focusing, yet missing a ball,” he said.
Ellis said that he hopes this kind of encouragement will teach them how to persevere and encourage others in times of adversity.
LAST LESSON: Know Where Your Value Lies. Ellis said that at the end of his career, he was broken emotionally and spiritually from stress and a disconnection from the Lord.
After years of discipleship, Coach Ellis makes sure to teach them about where their value as a person lies: God.
Ellis said he had one more lesson for the kid who had messed up in all the drills: “‘Performance does not equate to who you are’... God loves us no matter what. Time and time again, he’s always faithful.’”
He said, “that’s what you have to do as a coach. No matter how many times they fail, you’re still there encouraging them.”
Whether you are a new golfer or have been playing for decades, we all want the same thing—to be a single-digit handicap (or better). In some professions, golfing with clients is a must, and slicing off the tee box can kill the deal.
ARTICLE BY DANIEL SCHOWENGERDT01.
If you’ve been playing with the same clubs for 5+ years, it’s time to take advantage of the new equipment. Newer clubs have lower and deeper center of gravity (CG), creating an easier launch off the face. Even off-center strikes can produce a straight shot with the right set of clubs. Any major golf store will fit you for free—just make sure you get the correct length club and size grip.
On drivers and hybrids, some of the newest equipment have premium shaft options off the rack. The shaft is the engine of the club, so getting custom shafts will add distance and forgiveness—guaranteed.
As for the putter, you use it more than any other club in your bag on every round of golf. It should be the most tailored club in your bag.
02.
Read quality golf books for a higher golf IQ.
There are thousands of golf books, but don’t worry, you only need to read a handful of them to up your golf IQ. Here are some top reads:
Short game: Dave Pelz’s Short Game Bible by Dave Pelz
Mental game: Golf is Not a Game of Perfect by Bob Rotella Mechanics: Practical Golf by John Jacobs
Ball flight laws: The Practice Manual by Adam Young (only read the first 50 pages)
03.
Practice your short game every day.
You don’t even have to spend time away from your family while practicing if you don’t have a golf simulator. You can practice putting and chipping on the carpet while watching TV with your family.
Chipping and the bump and run: The only mechanical advice I will give is the most important lesson you can learn in the short game. When you miss your approach shot you must be able to chip the ball within 8 feet of the hole for a one putt. Try this shot from Dave Peltz’s short game book. It gets me up and down from 25 yards out to just off the green.
Look out Fayetteville, there’s a new spot coming to town! What was previously known as Uark Bowl on Dickson Street has now been transformed into the Leroy Sporting Lounge. “We are providing this space to bring joy, connectivity, and friends together in a way that doesn’t yet exist in Fayetteville’’ (Ted Belden, Co-owner). The Leroy will connect individuals of all ages in the city of Fayetteville over great food, classic drinks, and topnotch games. They’ll offer traditional craft cocktails alongside refined lounge-style pub food. In regards to
entertainment, there is no shortage of activities: duckpin bowling, classic darts, and a plethora of sports simulated games, including full-swing golf simulators. Let’s not forget about the flat-screen TVs for sports fanatics, rentable lounge seating areas, or the incredible sound system with 8 different sound system zones. From food, friendship, and fun activities, there is a little something for everyone at The Leroy. This new sporting lounge will breathe life into a historic space and provide an experience unlike any Fayetteville has seen.
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