Clayton, MO May 2024

Celebrating Women

As we navigate through the bustling tapestry of life, it's often the women who stand as the pillars of strength, grace and inspiration. They weave the fabric of our existence with richness, humor, excitement, and beauty, enriching our lives in countless ways. Whether they're our best friends, mentors, wives, mothers, sisters or daughters, their influence leaves an indelible mark on our hearts.

With Mother's Day approaching this month, our attention naturally gravitates toward celebrating mothers. Yet, let's not forget the myriad of other remarkable women who serve as maternal figures in our lives. From family members to teachers, friends to neighbors, these women enrich our communities with their kindness, wisdom and unwavering support, leaving an imprint that is both unforgettable and irreplaceable.

As advocates for local businesses, we recognize the importance of supporting women entrepreneurs within our communities. Their businesses are not just places of commerce but reflections of their passion, dedication, and entrepreneurial spirit. It's a privilege to connect with and champion these women who are the epitome of strength, resilience and creativity.

They are the movers and shakers, the builders and makers, whose contributions often go unseen yet profoundly impact those around them. Their silent acts of service and attention to detail reveal a beauty that transcends the visible, reminding us of the depth of their character and the magnitude of their love.

I urge you to take a moment amidst the busyness of life to reach out to the women who have shaped your world. Whether through a simple text, a heartfelt phone call, or a joyful video chat, let them know how much they are cherished and appreciated. In doing so, we not only brighten their day but also reaffirm the bonds of love and gratitude that unite us.

To all the remarkable women in our lives, we are endlessly inspired by your strength, your resilience, and your unwavering grace. Thank you for being the guiding lights that illuminate our paths and the beating hearts that breathe life into our communities.

With heartfelt appreciation, GORDON AND KELLEY, PUBLISHERS @CLAYTONCITYLIFESTYLEMAG

May 2024

PUBLISHERS

Gordon Montgomery

gordon.montgomery@citylifestyle.com

Kelley Lamm kelley.lamm@citylifestyle.com

COPY EDITOR

Julie Brown Patton | julie.patton@citylifestyle.com

PUBLICATION DIRECTOR

Casey Pierce | casey.pierce@citylifestyle.com

PUBLISHER ASSISTANT

Kaiya Thompson | kaiya.thompson@citylifestyle.com

CONTRIBUTING WRITERS

Mel Boban, Julie Brown Patton, Robin Seaton Jefferson, Amalia (Amy) Loli, Angela Broockerd, Kathryn Jamboretz

CONTRIBUTING PHOTOGRAPHERS

Carol Green, Wiley Price, Amalia (Amy) Pappas Loli, Nicole Miget Photography, Janie Jones, Untold Images

Corporate Team

CHIEF EXECUTIVE OFFICER Steven Schowengerdt

CHIEF OPERATING OFFICER Matthew Perry

EXECUTIVE DIRECTOR OF HR Janeane Thompson

TECHNICAL DIRECTOR Josh Klein

AD DESIGNER Evan Deuvall

LAYOUT DESIGNER Antanette Ray

Learn how to start your own publication at citylifestyle.com/franchise.

WHY CHOOSE WOOD

Wood is Healthier

Because wood flooring requires fewer chemicals to make and install, it helps promote healthier living and work environments.

The EPA found that hardwood floors improve air quality because they are less likely to harbor dangerous microorganisms, pesticides, and allergens, such as dust, mold, or pet dander.

Wood is Durable

Vinyl flooring will last only a decade or two, while quality wood flooring can last more than 100 years.

Wood floors will stand up to foot traffic and will maintain their color finish with proper maintenance. Vinyl flooring, however, will last only a decade or two and fade dramatically over time when exposed to sunlight.

Wood floors are easy to maintain and can be repaired with relative ease. But vinyl typically needs to be replaced completely if it’s damaged.

Wood is Sustainable

Wood is a zero waste product. For example, old wood from flooring can be turned into other products or simply bio-degrade.

Other flooring types, such as vinyl, are made from plastics or synthetic fibers that take multiple decades to break down and decompose. Recycling companies typically reject old vinyl flooring because it’s not profitable for them. And, the alternative form of disposal - burning - releases harmful phthalate chemicals into the air.

Wood Makes Sense Economically

Many homeowners love the look of hardwood flooring and other features in their home. But they are also concerned about the initial expense of installing wood.

Putting wood floors into your home is truly a good investment. Real hardwood floors add to the resale value of your home. The average return on investment is 70 to 80%!

1: Clementine’s Creamery Breakfast at Tiffany’s theme to celebrate National Ice Cream for Breakfast Day. 2: Clementine’s Creamery Breakfast at Tiffany’s theme to celebrate National Ice Cream for Breakfast Day. 3: Reading Paw-ty with Author, Kelley Lamm and Olive The Bulldog at St.Clement of Rome School. 4: Demolishing JP Fields building (Central Avenue) revealed vintage ads painted on Hot Box Cookies building.

5: CHS Bands performed at MSHSAA State Music Festival and received highest possible rating of “Exemplary.” 6: Charming crocus blooming at Oak Knoll Park. 7: Local support proudly displayed for St. Louis CITY SC players.

Schedule your Free Consultation Today and mention City Lifestyle Magazine for $1000 off treatment

Books From Friends Book Festival

Assistance League of St. Louis volunteers held a book festival for Bermuda Early Childhood Center students. A parade of Books From Friends book characters brought stories to life. Pre-K and kindergartners also enjoyed puppet shows and storybook reading. At the end of the festivities, each child received two books and a book bag. In total, 506 books were distributed to 253 children. Books From Friends is one of five community programs provided by ALSTLV.

KAI Founder/Chairman Michael Kennedy

Sr.:

2024 Lifetime Achievement Award

The St. Louis American Charitable Foundation honored KAI Enterprises founder and chairman Michael Kennedy Sr. with its 2024 Lifetime Achiever in Business award. He was recognized during the newspaper organization’s 22nd Annual Salute to Excellence in Business Awards and Networking Luncheon in Clayton at the Ritz-Carlton St. Louis. He founded Kennedy & Associates, Inc. (later renamed KAI Design & Build) in 1980 from his home office and grew the business via public sector design work.

Photography by Wiley Price, The St. Louis American

Photography by Chris Pettibone

Let’s DIY

ARTICLE BY MEL BOBAN Advice Editorial: Inspiration For Mother/Daughter DIY Day

An afternoon spent together is priceless with today's busy schedules. Instead of going out, staying in can provide quaint, quiet one-on-one time for a mother and daughter (or multiple daughters). Finding time on calendars is the hard part, and filling that time is all fun from there. Here are a few favorite ideas for inspiration that may spark excitement for planning those special times together.

Photo Archive Day

Printed photos are often stored in boxes or tubs with little organization. Perhaps you have photos of your own, or even a grandparent who has passed, that need an organization overhaul. While these projects can be daunting, 'many hands make light work.' Group the photos by decade and file them in order. Consider purchasing a photo scanner to digitize the files for future generations. Photo organization always brings storytelling, laughter and warm memories.

Charm Necklaces

Custom DIY charm necklaces and bracelets are trending. Gather a theme idea: birthstones, family

initials, travels or even favorite hobbies, and procure charms from your local craft store or online shop. Selecting charms for each other also could be a fun way to bring delight to the crafting occasion. Necklaces and bracelets can be made for each other, or as future gifts for upcoming occasions such as a family wedding, a birthday milestone or an anniversary.

Meal Prep

Text conversations around kitchen tips or ingredient procurement seem endless. Spend some time together in the kitchen preparing favorite family recipes, sharing Mom's best tips and tricks. Choosing freezer-friendly meals is a great way to walk away with meals for upcoming busy days. There's nothing like Mom's recipes!

Interview Journaling

Storytelling makes for the best memories. Structure memory recall by filming or journaling interview-style question-and-answer sessions, cataloging information for future generations. Videos and notes with detailed family adventures are priceless, and we all always wish we had more of them.

ABOUT MEL:: Mel has lived in St. Louis for 13 years, and loves staying in, just as much as exploring local. When she’s not in St. Louis, she’s traveling the world, road tripping with her dog or visiting friends and family in the Chicagoland area.

Photo Archive Day

Charm Necklaces

Meal Prep

IMPACTING LIVES SINCE 1990

“I can comply with requests when I am away from my office even on weekends. He generally will pick up the phone or respond to an email in minutes.”

Dr. W.K.D., Marine, IL

At The Kaiser Law Firm, P.C., the father and son team

As a family

Mike Matheny, St. Louis

St. Louis Cardinal Mike Matheny shares his experience with

Law Firm who helped him put a plan together to ensure

Cardinals

ARTICLE BY JULIE BROWN PATTON

LOCAL WOMEN OF INFLUENCE

THESE LADIES SHARE ANSWERS TO THEIR FAVORITE ‘MOM-RELATED MEMORIES’

Lifestyle asked several lovely ladies what was their favorite memory about their mother or what is their favorite memory as a mom. They shared sentimental reminiscences. And, to our mothers who have passed on, thank you for loving and guiding us. Even though you’re no longer here with us, you’re still in our hearts. We miss you dearly.

Paige Hulsey

Photo by Untold Images

Laura Hettiger and her family

“Motherhood is the biggest gamble in the world. It’s the glorious life force. It’s huge and scary; it’s an act of infinite optimism.”

~Gilda Radner

Paige Hulsey

One of Paige’s favorite things about being a mom, she shares, is witnessing the joy her boys find in both the big and small as they experience the world. “Whether they’re catching fish or helping me bake, they bring renewed energy and enthusiasm to my life,” she says. “My mom was, and continues to be, so great at creating extraordinary memories during ordinary days. I hope I’m doing the same for my boys.”

Paige grew up with an appreciation for the outdoors and still enjoys spending free time on her family farm. Her debut children’s book, A Bad Day Fishing is available online at PaigeHulsey.com. Paige is also a storyteller on TV, reporting and anchoring on KMOV.

She says, “I released my first book late last year and now I’m hooked, pun intended. The story is about a boy, Jack, and his best friend, a puppy named Bud, who set out for a day of fishing but everything goes wrong. The pair has to persevere together to find the good throughout their bad day. I think it’s a lesson that resonates with children and adults alike.”

Writing books has been a wonderfully therapeutic creative outlet for her, she says, adding that she runs her ideas by her sons first to gauge their reaction. “They often join me for storytime at local businesses and libraries. I’m moved every time a parent or child tells me they chose my book for a bedtime story.”

KMOV Personality and Children’s Book Author

Paige Hulsey KMOV Personality and Children's Book Autho

Photo by Untold Images

Jennifer Blome

Jennifer & Wendy Show KTRS

Jennifer’s mother had five children within seven years. “She was a really fun mom,” quips Jennifer. “Each one of us was allowed to play hooky from school one day each year to have a Mom Day. She made us promise not to tell our Dad. We kept that promise. When I hit 40, I told my Dad.”

Her father’s response: “Of course I knew.” Jennifer still wonders whether her mother was testing their abilities to keep a secret.

Jennifer’s passion within her radio job is to highlight nonprofits. When off-air, she says she loves cooking and working out.

Pollyanna is Jennifer’s fur kid. She adopted her from the APA when working there as director of humane education. “I saw her one morning before we opened. I already had three dogs, but my best friend was looking for a cute, white dog. I took her to my office and texted my friend: “You have 45 minutes to reply if you want her.” However, Jennifer says after 30 minutes, she was in love! “I texted my BFF, Pattie, back and stated: “Too late, she’s adopted!” Pollyanna is about to turn 10. My best friend understood!”

Chelsea Haynes

Some of the best memories Chelsea has with her mom are “just still moments of us in bed, just talking.” When hundreds of miles away from each other, she says those small little moments during holidays are some of her favorites.

“I love my best friend,” declares Chelsea.

When not on air, she reveals that she enjoys hiking, reading and traveling the world.

Jennifer Blome, KTRS Radio Personality

Chelsea Haynes and her mother

“Sometimes the strength of motherhood is greater than natural laws.” ~Barbara Kingsolver, Homeland

and Other Stories

Mary Caltrider

Show Me St. Louis Host

“Growing up, my mom would have an egg sandwich, cup of fruit (maybe a Diet Coke; ha!) and a vitamin ready to go before school. Then, she’d send me out the door with a packed lunch,” says Mary. “Every birthday, I’d wake up to my door decorated with streamers. She also was my volleyball coach. She made silly promises like ‘if we didn’t miss a serve, she’d do a cartwheel.’”

As adults, Mary says a visit with mom means waking up to yoga mats and water bottles ready, then going for a walk before heading to Mass. “When reflecting on favorite memories with my mom, I cannot help but notice how she perfectly captures Mother Teresa’s message of ‘do small things with great love.’ It wasn’t the fancy vacations, but the love she showed me in life’s little moments, which shaped me into who I am today.”

When not on air, Mary can be found with the Daughters of St. Paul, a community of vowed religious women who dedicate their lives to sharing God’s love through the media.

Mary Caltrider, Show Me St. Louis with her family

Julie Triston

KEZK Radio Personality

“Mothers remind us it’s not about the size of the obstacles we face, but rather the size of our courage and determination to overcome them.”

One of Julie’s favorite memories with her mom is when they went to Hawaii together. She recalls, “It was probably about 20 years ago. She’s a scientist, so she had a science convention to go to, and I got to tag along! It was so much fun going to a luau with her and relaxing in the ocean.”

Julie says she fell in love with Hawaii so much from that special trip, she ended up going back to The Aloha State to get married there to her true love in February.

When not working, Julie’s loving on four-legged kids.

“One of my passion projects is helping rescue dogs,” adds Julie, who serves on the board of directors at Stray Rescue and CARE STL. “I love getting the message out about rescue dogs and how amazing they are as pets. Also, I love adopting senior dogs. I’ve adopted 14 dogs (not all at once). I have two dogs right now: Bill Burr from Stray Rescue and Mason from the Humane Society.”

Julie Triston KEZK Radio Personality

“Motherhood is tough. If you just want a wonderful little creature to love, you can get a puppy.” ~Barbara Walters

Laura Hettiger

Anchor/Host and Founder of Laura’s Run 4 Kids

Sharing that she’s always wanted to be a mom, Laura was very close to her grandma. “I talk to my mom sometimes up to four times a day. There are so many vivid memories I have with these women: shopping together, laughing on holidays, crying through hard times and enjoying afternoon ‘tea time’ at my grandma’s house.”

She says these special relationships guided so much of her life. “I prayed God would bless my husband, Mark, and me with our own children. We welcomed our son, Leo, in December of 2022 and we’ll soon welcome our second child. I already have so many memories I cherish with Leo, like seeing his first smile, hearing him laugh for the first time and clapping when he took his first steps. I know I’m going to love seeing him as a big brother.”

Laura joined the board of directors for the Saint Louis Crisis Nursery and The Little Bit Foundation. “I also love running, which is why in 2018, I started Laura’s Run 4 Kids benefiting The Little Bit Foundation,” she says. “In the seven years since, we have raised over $500,000 together. All that money stays in our area, helping students break down barriers to learning in the Saint Louis Public Schools, Riverview Gardens District, Jennings School District and several other schools.”

Laura’s Run 4 Kids is an annual tradition for hundreds of families, businesses and others across the community. Combining a competitive 5K Race with a 1-mile family Fun Run/Walk, the event draws St. Louisans of every age. This year’s run was held on April 20 at Tower Grove Park.

Laura Hettiger, KMOV

ARTICLE BY JULIE BROWN PATTON

Turn The Page

2

“Most published female author in the world? Agatha Christie, typically called the ‘queen of crime.’”

1. Author: Precious Simone

Title: Behind The Desk

Synopsis: Finding purpose and passion in 9-5 routines.

3

2. Author: Sherri Jost

Co-Author: Tina Clarin

Title: Stronger Together/Walking Through Trauma, PTSD & Abuse

Synopsis: Exploring survival, advocacy, healing, redemption.

3. Author: Shelly Snow Pordea

Title: The Cheating Wife

Synopsis: Tackling prevalent ideologies that take  courage to discuss.

4. Author: Marcy Bursac

Title: The Forgotten Adoption Option: A Self-Reflection and How-To Guide for Pursuing Foster Care Adoption

Synopsis: Adopting through foster care.

Clementine’s Naughty & Nice Creamery

“SOMETIMES, FOLLOWING YOUR DREAMS DOES WORK.”

ARTICLE BY ROBIN SEATON JEFFERSON

PHOTOGRAPHY

BY CHRIS RYAN

Tamara Keefe, founder and owner at Clementine's Naughty & Nice Creamery, Photo by Chris Ryan

What did the ‘queen of ice cream’ do before making the best ice cream in the country right here in St. Louis? She had a corporate career for 25 years in marketing, brand and strategy and ended up running a $70 million business, in the food industry.

Now just eight years later, she has more than 200 employees, and she’s gone from making ice cream in her kitchen to a plan to go regional this year and eventually national. “We just built a new manufacturing facility in North City to support growth to 50 parlors, and are going to do our first capital raise this year to support expansion and growth,” says Tamara Keefe, founder/owner, Clementine’s Naughty & Nice Creamery. “Exciting times. Sometimes, following your dreams does work.”

Making the creamy dream is not new to Tamara. “I have been making ice cream my whole life,” she says. “When I was a child, ice cream entirely changed my sense of community. We grew up poor. After church on Sundays, the other families would meet at the local ice cream parlor. I remember tugging on my mom’s dress, begging her for us to join them for ice cream, not knowing the financial burden a trip to the ice cream parlor would cause our family of nine.”

As fate would have it, Tamara’s mom purchased an old hand-crank ice cream maker for $2 at a garage sale. “That was the day my life changed forever.”

After that, Tamara’s house became the destination for the “Sunday Ice-cream Social.”

“When other families in our church heard we were making ice cream, they started asking

to come to our house to make it, too. “We couldn't afford to pay for it for everyone, so one family would bring the milk, and another family would bring the cream, etc.,” she says.

Tamara was no stranger to success either. “In 2014, I was running a $70 million business, on the road all the time, commuting back and forth from St. Louis to Columbus, successfully climbing the corporate ladder. I had my dream job, dream salary—everything I thought I ever wanted, until I didn’t,” she says. “Exhausted, unhappy, single, no kids, no family, and rarely seeing my friends, I was miserable.”

But she says her closest girlfriends rescued her when on a weekend getaway, they talked her into following her ice cream dreams. “So that weekend, we wrote my business plan, put together my financials and I resigned two weeks later.”

She started her business in her kitchen in 2014 selling ice cream to neighbors and friends. Before long, she was selling to restaurants and venues around St. Louis, then moving into a shared kitchen space and soon after opening her first shop in May of 2015 in Lafayette Square.

She says she didn't set out to create something new in the market. She set out to create something “better and innovative.”

And make something unique, she did. Clementine’s Naughty & Nice Creamery is named around the two types of ice creams they make. The “Naughty” part is boozy, and the “Nice” part is non-boozy.  “We have a trade-secret process for infusing alcohol into ice cream. And our non-dairy vegan ice

As fate would have it, Tamara’s mom purchased an old handcrank ice cream maker for $2 at a garage sale. “That was the day my life changed forever.”

creams have been a game changer, especially for those who have dietary restrictions.”

The Naughty component came into play when a customer asked Tamara if she could infuse some rum into one of her flavors. She didn’t think it was possible. “He kept after me, and it was seeping into my subconscious all the time, and I started to think, ‘How can I make this happen?’ After all, I had access to the best food scientists, chemists and product development people in the world. And I was familiar with lots of new and emerging technologies in food and how people were using them in creative ways. I gathered my closest friends and over a few bottles of wine, I started connecting the dots, experimenting until we honed in on some pretty innovative stuff. Once I realized we had something, I knew it was an opportunity and a really good one in a space where there’s been little innovation since the invention of Dippin’ Dots.”

She also saw the opportunity to infuse something into the non-dairy (Vegan) market that had long been ignored. “I was the first in the Midwest to produce and formulate for the non-dairy, gluten-free market at scale. The alternatives at that time were just terrible and tasted nothing like ice cream. I was going to change that.”

Clementine’s Naughty & Nice Creamery is one of only a handful of micro-creameries in the country, and the only one in Missouri. There are qualifications for the designation. “First, it has to be small batch made in a real ice cream machine (batch freezer), not some large continuous mega-robotic machine that pumps thousands of gallons of product through in a few minutes that no one sees, or tastes, or quality checks. I like to say ours is made by real people with love, concern and care for the quality and the taste of the product.”

Secondly, everything in her product has to be handcrafted. “If there’s a pie, cake or cookie in it, we make it, bake it and put it in it,” she says. “We salt our own caramel and candy our pecans. Or, for some flavors, we collaborate to support other local artisan makers and use their product.”

And everything has to be all-natural. “We are the only ice cream maker in the state of Missouri that is all-natural. No artificial flavors, fillers, emulsifiers, colors etc.,” Tamara says.

The ice cream also has to have less than 30 percent overrun, which is a technical term that describes the air whipped into the ice cream. “Large commercial ice cream manufacturers and most local ice cream shops use 100% overrun, meaning that the pint you get at the store is actually only 50% ice cream; the rest is air,” Tamara says. “Ever had a cone that instantly melted? That’s a great example of 100% overrun. Big commercial brands and most ice cream shops do that to get more volume using less product. Our ice cream is made with approximately 26-28% overrun, so when you taste our pint of any flavor and compare it to another, ours is heavier and denser.”

Lastly, to be a micro creamery, one has to have more than 16% butterfat in the ice cream, which is the component in ice cream that gives it the richness in flavor, the creaminess or smooth texture, the body and the ability not to melt so fast. “It coats your tongue, makes the flavor last and gives it that great creamy mouth feel. Additionally, it carries the other flavors in the ice cream so you can enjoy it longer, leaving you with a lingering aftertaste,” she says. “But it is very expensive, in contrast to using 10% butterfat, which is what most ice cream shops do. All of our ice creams have between 16-18% butterfat, which is why they are so decadent.”

Everything in Clementine’s products is handcrafted. “If there’s a pie, cake or cookie in it, we make it, bake it and put it in it,” Tamara O’Keefe says.

EN T E R PRISING,

Female entrepreneurs defy conventions, overcome obstacles and reshape the business world through integrity, constant learning, resilience and perseverance. Lifestyle asked these women what motivates them.

FEMALE ENTREPRENEURS BELIEVE CUSTOMERS ARE MOST IMPORTANT ASSET

ARTICLE BY JULIE BROWN PATTON | PHOTOGRAPHY BY MIKE WINSLOW

Stacee Fernandez

Owner, Promotions Pronto LLC

Promotions Pronto LLC is a woman-owned, family-operated business started in February 2005. “We have an outstanding dedicated account base. There’s no order too small or too large,” Stacee vows. “Every customer is a contributor to our growth. We live and breathe this reality every day and rely heavily on referrals.”

She says she and her staff are knowledgeable, reliable, detail-oriented and determined to never miss an event date.

“I’m a people pleaser, so I thrive on doing everything to make my customers happy and to promote their business objectives. Returning customers, as well as referrals, motivate me because that means we’ve done a good job and people like us,” admits Stacee.

In addition to traditional promotional and apparel products, she says they also handle awards, golf accessories, holiday cards, table throws and business cards, basically all products that benefit name recognition, promotions, campaigns, employee/customer appreciation event

One of the biggest motivations for Stacee and her team is coming up with perfect items that leave lasting impressions on clients’ behalves.

What Stacee would share with young women who have entrepreneurial mindsets is there is no “secret” to starting and growing a successful business. “Show up with a positive mindset and work as hard as you can every single day. Even after almost 20 years of owning my own business, I still go to the office every morning and do the same networking, prospecting and relationship building as I did when I started.”

Stacee Fernandez, Fashions by Moss

Boutique, Hair by Kasey Lamm Stoudt

Sarah Guldalian

Founder/Principal, Top Notch Brand Company

Based on 20-plus years of marketing and media production experience, Sarah assists clients with establishing and expanding brands. In addition to Top Notch, she founded two other creative marketing agencies: Rhino Hyde Productions and Semi Gloss Marketing.

The main motivation for Sarah each day, she explains, is to uplift people. “I believe God made each person with a purpose, including unique gifts, talents and relationships to steward. My ultimate desire is to connect people with solutions that lead to real breakthroughs in their lives. I love seeing people win!”

Sarah’s also a recognized international speaker and executive director of The Rooted Sisters, a Christian business women’s network across the United States. “We believe in finding the good in the world and shining a light on it,” she explains. “Our mission is to encourage, improve and inspire by creating and spotlighting brands that are making the world better.”

Sarah states she was a swimmer and that her grandpa told her not to look at the lanes beside her, because it would only slow her down. “This is a metaphor for life and especially for entrepreneurial-minded women, as well: When we compare ourselves to others, we get off-course from our own path. And truly, sister, you don’t need to do that. The world needs your gift. You bring something no one else brings to the world. Just focus on your calling and your goals, and you’ll find a lot more joy and momentum.”

Sarah Guldalian, Fashions by Moss Boutique, Hair by Kasey Lamm Stoudt

Elizabeth (Liz) O’Keefe CEO,

Technical Productions, Inc.

As a self-professed spreader of joy and creator of dreams, Liz heads this certified, woman-owned innovation group who have specialized in live event production, theatrical design, custom scenic solutions and equipment sales for 35-plus years.

“We stand on our integrity, are passionate about changing lives we touch and are about creating relationships for life,” she proclaims.

“Dreaming up unique experiences wakes me up at night still! Watching clients fall in love with those concepts and seeing the looks on their faces when we bring them to life is pure joy.”

Her team produces custom, once-in-a-lifetime experiences for high-end wedding planners, corporate businesses, nonprofit organizations, houses of worship and theatres of all sizes. She says her team is the talent behind the technology making special events happen. “We consider ourselves fortunate to inspire lives, one audience at a time,” she shares.

Regarding young women wishing to pursue their dreams, Liz recommends they speak to themselves in encouraging, beautiful ways. “Chip away at your insecurities through tiny decisions, one at a time, and hold yourself accountable for a life of impeccable integrity. The world’s waiting for your unique story to unfold, and that journey will be another woman’s roadmap to success, if you’re courageous enough to share it.”

“Also, give yourself permission to hire the best coach for your particular mindset. It’s the best money you’ll ever spend,” she adds.

TechnicalProductions.com

Elizabeth ‘Liz’ O’Keefe, Fashions by Moss Boutique, Hair by Kasey Lamm Stoudt

Love And Lemons

AMALIA CULINARY ART’S RECIPE: LEMON OLIVE

OIL CAKE

ARTICLE BY AMALIA (AMY) PAPPAS LOLI

BY AMALIA PAPPAS LOLI

Olive oil and lemons: Who would have thought this combination belongs in a cake?

High-quality extra virgin olive oil (EVOO) has a silky texture and adds a subtle grassy flavor to baked goods. Adding freshly squeezed lemon juice and zest balances the olive oil’s richness in this simple yet elegant cake. These two ingredients have been best friends forever! This simple cake is bright and delicious, but complete when topped with macerated berries.

PHOTOGRAPHY

Ingredients

• 1 ¾ cups flour

• ¾ teaspoon salt

• 1 ¼ cups plus 2 tablespoons sugar

• 3 teaspoons lemon zest

• ¾ cup extra virgin olive oil

• 3 tablespoons freshly squeezed lemon juice

• 1 cup milk (room temperature)

• 3 eggs (room temperature)

• 2 teaspoons vanilla extract

• ¼ cup powdered sugar for dusting

Macerated berries: (optional)

• 1 cup mixed berries (blackberries, strawberries, raspberries)

• 2 tablespoons granulated sugar

• 1 teaspoon lemon juice

Directions

1. Preheat oven to 350F. Grease pan.

2. In a large mixing bowl, whisk together olive oil, eggs and sugar.

3. Add the vanilla, lemon zest and lemon juice. Whisk briefly to combine.

4. Sift together the salt, baking powder, baking soda and flour. Alternating with the milk, add dry ingredients to the wet ingredients in a couple of batches. Try not to over-mix at this stage; just combine everything until no clumps of dry flour remain.

5.Pour batter evenly into the pan.

6. Bake for 50-55 minutes. The cake should rise and start to turn a bit golden brown on the top.

7. Remove from the oven and allow to cool for about 10 minutes in the pan. Then gently remove the cake from the pan and let it cool completely on a baking rack.

8. When cool, dust the top with powdered sugar, if desired.

Tips And Tricks:

• Grease pan well.

• Don’t skimp on the lemon zest.

• Don’t over-mix batter once flour is added.

• Use high-quality EVOO for this cake. It will help intensify the flavor of the cake so the olive oil is noticeable, but not too overpowering.

• Allow the cake to cool partially in the pan before attempting to release it.

• Use the right pan: A 6-cup bundt pan has the same volume as a 9x1½- or 8x2-inch round pan.

LEMON OLIVE OIL CAKE

ALMOST ALLFEMALE TEAM OF 50 STAFFERS

ARTICLE BY ROBIN SEATON JEFFERSON

PHOTOGRAPHY BY CAROL GREEN THE GRACEFUL LENS

Genevieve Otto, D.D.S., graciously allowed these photos to be taken at her home; interior design by Annie Brahler / EuroTrash.us.

Mother Of Three Daughters At Otto Orthodontics Built Four Offices

Genevieve 'Gena' Otto, D.D.S., M.S., cares about smiles.

“I love perfecting a smile and seeing that self-confidence change,” Dr. Otto says. “Growing up, I always had a passion for science and medicine as well as strong creative interests in design and aesthetics. Orthodontics is the perfect field for me because I not only create functional, healthy bites but also beautiful smiles that help balance facial aesthetics. While I treat patients of all ages, I love that I can be a positive influence on many adolescents during a very influential time in their lives.”

Born and raised in St. Louis, Dr. Otto is considered to be a prominent figure in her community. After completing dental school at the University of Southern California and orthodontic residency at Saint Louis University, she wanted to open her own unique practice.

Today, with office locations in Des Peres, Fenton, St. Peters and Wentzville, she collaborates closely with her associates, Dr. Kirsten Karkow, Dr. Andrew Larkin and Dr. Katelyn Roland, to ensure that each patient receives personalized treatment tailored to their needs.

Otto Orthodontics is a family-run business led by Gena and her husband, A.J., who is the practice director. A mother of three daughters, Scarlett (10), Sloane (10) and Teddi (5), Gena is a role model for many young women, not only coaching her daughters’ volleyball team but offering shadowing opportunities to those interested in the dental field.

By investing her time and energy into her family and community endeavors, Gena exemplifies the importance of finding harmony between one’s professional aspirations and personal responsibilities, serving as an inspiration to both her colleagues and patients alike.

Her passion for orthodontics and her entrepreneurial spirit have led to her creating an orthodontic powerhouse. She heads an almost all-female team of 50 staff members who have helped her shape her practice into the industry-leading group that it is today. Voted St. Louis’s Top Orthodontist by St. Louis Magazine, St. Louis Post-Dispatch and Ladue News, she is a key player in the St. Louis dental community.

“A lovely smile is more than just straight teeth,” Gena says. Her attention to detail is unmatched. She employs cutting-edge techniques such as gingival tissue contouring, enamel edge refinement, Zoom whitening and even offers Botox and injectable fillers to enhance the overall appearance of her patients’ smiles.

As St. Louis’s Top Invisalign Provider, Gena can treat almost any case with Invisalign. Nearly 40% of her adult patients are Invisalign cases.

However, aligner technology is also a great option for children. Gena’s own daughter completed an initial phase of Invisalign treatment at age eight and most children are candidates for this innovative treatment option.

Otto Orthodontics provides affordable options, including interest-free payment plans, price breaks for families with multiple children in treatment and discounts for paying in full. Recognizing the importance of accessibility to quality care, the Hero Program offers discounts for single parents, teachers, first responders, military personnel and nurses, acknowledging their invaluable contributions to society. By prioritizing affordability and inclusivity, Gena ensures that her practice remains accessible to all, regardless of socioeconomic status.

Dr. Gena Otto has earned a reputation as a leading orthodontist in the region, transforming smiles and changing lives one patient at a time.

Call/Text 314.900.6886 OttoOrtho.com

“Switzerland is more than a destination; it's an experience waiting to unfold.“

“Switzerland is more than a destination; it's an experience waiting to unfold.“

Marcie Boyle, President, Travel Leaders Chesterfield Marcie President, Travel Leaders Chesterfield

Kitchen/Bath/Home Transformations

ARTICLE BY JULIE BROWN PATTON

Anne Marie Design Studio: ‘Where Design And Functional Living Meet’

Anne Marie Boedges at Anne Marie Design Studio

Every home is as unique as the people who gather within it and deserves to be a functional yet relaxing safe space, proclaims professionals at Anne Marie Design Studio.

Anne Marie Boedges, the studio's president/ designer, says, "Your home is where laughter, love and moments take center stage, where families grow and daydream. We enjoy envisioning beautiful, essential spaces alongside clients. From kitchens to bathrooms and everything in between, we design and renovate homes, floor to ceiling, specializing in cabinetry."

She confirms she and her team of designers, project coordinators and craftsmen work with clients, giving inspiration, images, sketches, notes and examples to create dream spaces as customized retreats for homeowners. Clients can visit the studio's showroom located in Wildwood at 17014 New College Ave., Ste. E, which is Wildwood's former police station they revamped. However, Anne Marie says typical renovation projects start with exchanging details to ensure the studio's approach and clients are a good fit for each other.

"We follow that initial exchange with a one-onone, in-person or online 'walk the space' step, discussing what will and what may not work. One of our best benefits is asking clients to visualize where they see themselves in five to 10 years, including discussions about anticipated lifestyles, travel, entertainment plans, children's housing needs and whether their current home might become a second home," she explains.

Next, she says measurements are taken for each renovation space, and she and the designers personally hand-draw initial plans. That step is followed by another client meeting during which tweaks are made. Once final design plans are selected, drawings also are completed in a computer program.

"We were one of the first residential design studios in the St. Louis region to use Oculus goggles [groundbreaking virtual reality technology via a wireless headset]," Anne Marie says. "Our clients can virtually walk through their potential space in a 3D manner. Homeowners get to feel the space, it's like they are already inside it."

“Your home is where laughter, love and moments take center stage, where families grow and daydream. We enjoy envisioning beautiful, essential spaces alongside clients. From kitchens to bathrooms and everything in between, we design and renovate homes, floor to ceiling, specializing in cabinetry.”

She says at that point they bid labor costs, and conduct a huge walk-through at the site with the subcontractors involved. She adds that a typical project is concluded in about four months once the actual renovation begins.

Anne Marie compares matching renovation preferences for perfectly designed cabinetry and rooms to curating perfect wardrobes, starting with 'that quintessential black dress.' She says much like classic, antique-white cabinetry, she adds “jewelry” to it, making certain elements spotlighted, more or less.

"We treat our clients as family. And when you work with us, you get the expertise and support of our whole company every step of the way. We live and breathe your process," assures Anne Marie.

Additionally, Anne Marie can be seen or heard providing design tips on Fox 2 News and on BIG550 KTRS radio.

636.821.3395

AnneMarieStudio.com

LUXURY SELF-CARE HAS A New Address

Dr. Treasa Turnbeaugh Sets Her Sights On Leveling Up Local Spa Market

ARTICLE BY KATHRYN JAMBORETZ

After a long career in the corporate world, this former CEO didn't feel like sitting on the sidelines. Her idea of fun wasn't finding a new hobby but discovering her "next act" opportunity. Lifestyle discusses with Treasa Turnbeaugh, Ph.D., CSP, CAE, IOM, FASSP, what inspired her to launch Woodhouse Spa in St. Louis.

"I attempted a low-key retirement for a time, but quickly decided that wasn't for me," says Treasa. "I began to think of all I had to offer professionally and personally to a great organization. I knew I wanted to own my own business again, and kept thinking about the revitalization a spa experience can bring to one's life."

She says health and wellness were a common thread throughout her career and life. "I kept thinking about the spa I visited in Carmel, Indiana, which stood out above the rest. This was Woodhouse Spa. I left that spa experience feeling like royalty. When I discovered it was a franchise, I was committed to bringing that world-class luxury experience to the St. Louis area. Suddenly, my next act was born."

The Woodhouse Spa brand embodies a personal touch of luxury surrounded by a mid-century modern decor within a Scandinavian aura backdrop.

"My motivation is to be a disruptor in the spa space in the St. Louis area," says Treasa. "I want to raise the community's expectations of mood and body care by providing an elevated experience for guests that exudes pampering and luxury."

"MY MOTIVATION IS TO BE A DISRUPTOR IN THE SPA SPACE IN THE ST. LOUIS AREA," SAYS TREASA TURNBEAUGH. "I WANT TO RAISE THE COMMUNITY'S EXPECTATIONS OF MOOD AND BODY CARE BY PROVIDING AN ELEVATED EXPERIENCE FOR THE GUEST THAT EXUDES PAMPERING AND LUXURY."

Treasa's team is dedicated to creating an immersive self-care experience for clients.

"I hold a Ph.D. in health services research with a minor in epidemiology and three master's degrees in health, wellness and business. I encourage lifelong learning for myself and others," Treasa adds.

She says she wants guests to come in and exhale in a sanctuary where they can have a time and place to focus just on themselves. "You'll find a full suite of luxury spa services. The experience before, during and after sets us apart. I've been blessed with many unique experiences in my life, including attending a Royal tea party at Buckingham Palace, festivities at the House of Lords, jeep surfing the Arabian desert, attending meetings at the Pentagon and the National Institute of Occupational Safety and Health, speaking with governmental delegates in China, India and Dubai. My experiences at Woodhouse Spas have been just as impressionable. I believe I'm bringing something very special to St. Louis."

Services at The Woodhouse Spa include a variety of rejuvenating massages, body treatments, soaks and facials, including

hydra facial treatments, salt therapy, infrared sauna, red-light bed therapy, waxing and luxury mani-pedis with seasonal highlight offerings.

"We offer a quiet relaxation area and VIP relaxation room for solitude and meditation before and after treatments. We also offer a party relaxation room for groups who prefer socializing. This is not a med spa, but a luxurious day spa experience," Treasa explains.

Son and business partner Tony Turnbeaugh oversees technology and staff development. They want each team member to be ambassadors of wellness, so the staff has their own relaxation room with a luxury massage chair just for them.

Tony says he's seen firsthand how Treasa brings out the finest in those around her. "Her life is about lifting people up and bringing out the best in them. She invests in her team and mentors people to live their best lives, which translates into great customer service."

Woodhouse Spa is located at the corner of Manchester and Clarkson Road in Ellisville.

WoodhouseSpas.com

FEEL YOUNGER. LIVE BETTER.

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Bioidentical hormone replacement (BHRT) has transformed the health of men and women as they enter the second half of their lives.

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As nature blooms anew, let your finances flourish too! Our expert team of financial advisors is here to help you plant the seeds of wealth and watch them grow Just as May brings fresh possibilities, let us guide you toward a season of financial abundance. Start your journey to prosperity today!

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HANDMADE

BREAKING BREAD

ARTICLE BY ANGELA BROOCKERD | PHOTOGRAPHY BY JANIE JONES

Making homemade bread is coming back, and while the convenience of buying a pre-made loaf is readily available, there is nothing like the taste of a warm, homemade loaf right out of the oven. This easy-to-follow recipe is exploding with flavor and is simple to make.

FOCACCIA

This recipe is quick and easy to make with just a few simple steps. It tastes great on its own, but dipping it in olive oil infused with fresh herbs adds an extra level of flavor.

INGREDIENTS:

• 1 ¾ cups warm water

• 2 ½ teaspoons sugar

• 1 package active dry yeast

• 4 cups flour

• 2 teaspoons salt

• 4 tablespoons olive oil

• Optional:

• Fresh rosemary

• Coarse sea salt

• Fresh pressed garlic

INSTRUCTIONS:

Use a stand mixer with a fitted dough hook, and stir together the water and sugar. Sprinkle the yeast on top and stir again. Set mixture aside for 5 minutes. Mixture should be foamy. Next, add the flour and salt and mix on low until a shaggy dough forms. Increase speed and mix for an additional 4-5 minutes. Brush a large bowl with olive oil. Transfer the dough to the bowl and cover the bowl with plastic wrap or a damp towel. Set aside for about 1 to 1 ½ hours until the dough has doubled in size.

Brush a 9x13-inch baking dish with 2 tablespoons of oil. Uncover the dough and rub hands with olive oil. Slide your hands under the dough and fold it onto itself. Continue to work your way around the edge of the bowl, folding the dough onto itself until there is a ball that you can lift from the bowl. Place the dough in the prepared pan and press the dough to the edges. Cover the pan with plastic wrap or a damp towel and set aside to rise for about 45 minutes until the dough has doubled in size.

Preheat the oven to 425°F. Drizzle the remaining 2 tablespoons of olive oil over the dough. Rub your hands with olive oil and use your fingers to make indentions on the surface of the dough. Sprinkle it with salt and rosemary and any desired toppings. Bake for 20-30 minutes or until golden brown.

Weekly Meal Prep

Dinner Parties • Holiday & Special Events • Classes & Demos

events

A SELECTION OF UPCOMING LOCAL EVENTS

MAY 1ST - 31ST

All About ME (Mary Engelbreit) Art Exhibit

Green Door Art Gallery | 10:00 AM

This All About ME Art Exhibit is a new collection of 23 original drawings featuring the wit, wisdom and whimsy of the one and only Mary Engelbreit, a wildly successful, fanciful illustrator from St. Louis. There is free admission to the exhibit, and the gallery closes at 5 p.m. For questions, call 314.202.4071.

MAY 1ST - 31ST

Dinosaur Train: The Traveling Exhibit

The Magic House, St. Louis Children's Museum | 10:30 AM

This exhibit is based on the PBS KIDS TV series, which features a curious Tyrannosaurus rex named Buddy who travels through time to discover everything there's to know about dinosaurs. The exhibit transports visitors to the time of dinosaurs and encourages basic scientific learning through fun, hands-on activities. Created by The Magic House, this exhibit is free with museum admission.

MAY 1ST - 18TH

15 Years In STL Exhibition

SKH Gallery | 5:30 PM

This exhibit by local artist Nela Navarrine consists of 15 paintings of flowers. She says each flower represents a year of her life in St. Louis. A grant was awarded by the Regional Arts Commission of STL to include metals in her paintings. On May 2, from 5:30-6:30 p.m, she's hosting a 'share the process talk.'

Unicorns & Dragons

Brentwood Park Pavilion | 10:00 AM

Spend the morning with a real unicorn and some not-so-real dragons! Organizers will have unicorn- and dragon-themed crafts and snacks, a photo opportunity with a unicorn, and a reptile show. Fee is per child and pre-registration is required. This event is a partnership between Clayton and Brentwood city representatives. It concludes at noon.

Open Streets Event (First Time Held)

Brentwood Boulevard | 10:00 AM

Brentwood Boulevard will be closed to vehicle traffic until 2 p.m. between Bonhomme and Forsyth Avenues, creating a vibrant, pedestrian and cyclist-friendly space. Activities include group exercise classes (yoga, Zumba Gold and cycling); educational booths; and food vendors/trucks. For kids, the event also features a bike obstacle course coordinated by Big Shark Bicycle Company and the Bubble Bus. Visit Claytonmo.gov/OpenStreets.

27th St. Louis Microfest Beer Festival

Rhone Festival Grounds | 12:00 PM

This Microfest is one of the premier festivals in the region with beer sampling of hundreds of international and craft beers; live music; and food. Festival profits go toward funding Lift For Life Gym, which provides supervised and safe activities for more than 500 children 8 to 18 years old, five evenings a week, all free of charge.

Better Balance, Active Life: Advertisement

Learn how to become steady and confident.

By: Dr. Beth Templin

If you've noticed you aren't as steady on your feet as you used to be, it's tempting to think that it's just a normal part of aging. You may not know when it was that you started to lose your confidence and when you started to worry about every step you take, but now it's starting to limit what you're able to do. If this is happening to you, you're not alone. We hear this all the time In fact, Balance Issues are the most common problem we see at HouseFit. Most people realize their balance won't magically get better on its own, but they still don't take action. It might be because they don't know what steps to take to make their balance better OR they don't truly believe balance can be improved "at their age". Fortunately, there are several options to get you back on you r feet again. Over the last 20 years, I’ve worked with hundreds of clients who’ve had a fall (or several), and I’ve been able to help them get their lives back. In working with so many clients, I’ve been able to put together a very helpful Guide “How To Decrease Falls: Helpful Tips To Keep You Steady On Your Feet”

Inside this special guide, I share detailed information, such as:

Top 3 factors that cause falls and how to minimize your risk in each area.

The 4 parts of balance that work together to keep us steady and how to find areas of improvement.

How to “Test Yourself” to find out if you're at risk for a fall

Simple exercises you can do at home to start improving your balance. AND much more!

I want to make this guide available to you free of charge! To claim your copy, simply call us at (314) 9391377 or visit the website housefitstl.com/balanceissues to download the report

If you’re ready to start taking positive steps toward regaining your balance and an active lifestyle, this free guide will let you to start this process with confidence!

events

MAY 11TH - 12TH

STL Taco Fest

St. Louis Ballpark Village | 12:00 PM Head to this two-day Taco Festival, whose organizers claim to be the biggest taco fest in St. Louis with 15-plus taco vendors. Rock out with guac and enjoy two stages of entertainment featuring live bands: Santos Jaguar, Nivel Alterado, Los De La Lou, Clave08, Zeus. Plus DJ Zay, Tatiana Rose, DJ Kique314, and DJ Lando, including the parking lot.

MAY 19TH

Soulard Blues, Brews & Bites Festival

Soulard Market Park | 11:00 AM

The Soulard B3 Fest will feature a diverse lineup of some of the best blues acts in and around St. Louis, as well as an art market, a beer tasting festival, and a variety of children’s activities featuring music and art. It is free admission. The festival operates until 8 p.m. For scheduling updates, go to SoulardB3fest.com

MAY 30TH

We All Fall Down

Jewish Community Center Wool Theatre | 7:30 PM

New Jewish Theatre presents the regional premiere by Lila Rose Kaplan. Directed by artistic director Rebekah Scallet, the play tells the story of one family’s attempt to come together for a Passover dinner with hilarious and heartbreaking results. Online ticket prices range from $27 to $58 at Showpass.com/We-All-Fall-Down

F R O M

R E S I D E N C E T OR e s o r t