Inspiring WomenOF TREASURE VALLEY
Women Who Inspire
There’s something especially meaningful about the month of May—it gives us the chance to recognize the women who strengthen, support, and inspire us. Whether it’s celebrating Mother’s Day or simply reflecting on the everyday impact of women in our lives, this is a season for appreciation.
In this issue, we’re highlighting women across the Treasure Valley who lead with purpose, create with care, and bring real value to the communities around them. Some are business owners. Others are artists, educators, or advocates. Many work quietly behind the scenes. But what they all share is a commitment to making things better—not for recognition, but because it matters.
You’ll meet women preserving tradition, launching new ventures, writing stories (both literal and figurative), and pushing for progress. Their work is steady, thoughtful, and powerful—and it reminds us that influence takes many forms.
As you flip through these pages, I hope you’ll take a moment to reflect on the women who’ve shaped your own story. Send a message. Make the call. Support a woman-owned business. It doesn’t take much to make someone feel seen and valued.
To every woman featured—and to every woman reading—you have our deepest thanks.
Warmly,
VINCE GEWALT, PUBLISHER
May 2025
PUBLISHER
Vince Gewalt | vince.gewalt@citylifestyle.com
EDITORIAL COORDINATOR
Tricia Busalacchi | tricia.busalacchi@citylifestyle.com
STAFF WRITER
Jordan Gray | editorial@boisecitylifestyle.com
SALES SUPPORT ASSISTANT
Maria Serondo | support@boisecitylifestyle.com
SOCIAL MEDIA COORDINATOR
Russell Detablan | editorial@boisecitylifestyle.com
CONTRIBUTING WRITERS
Sabina Dana Plasse, Jordan Gray, Taylor Van Arsdale, Pamela Kleibrink Thompson, Denise Llorente, Jana Kemp, Angela Broockerd, Rourke O’Brien
CONTRIBUTING PHOTOGRAPHERS
Phil White, 8th Street Studio, Erin Roberts, RIS, Jacey Anderson, Katie Boyle, Melissa Peterson, Kirsten Shultz, Janie Jones
Corporate Team
CEO Steven Schowengerdt
COO Matthew Perry
CRO Jamie Pentz
CTO Ajay Krishnan
VP OF OPERATIONS Janeane Thompson
VP OF SALES Andrew Leaders
AD DESIGNER Evan Deuvall
LAYOUT DESIGNER Kirstan Lanier
QUALITY CONTROL SPECIALIST Marina Campbell
Boise Lifestyle is available for pick up at the Boise Metro Chamber, 1101 W. Front St.
inside the issue
Glowing Garden Discovery
An Idaho scientist explores how bioluminescence brings new curiosity to everyday plant life
Independent Bookstores Grow Amid Challenges
Boise’s beloved bookstore navigates expansion, community engagement, and the evolving landscape of independent bookselling
From Nutrition Roots to Regenerative Aesthetics and Wellness
Deena Lajoie launches Ascend Med Spa, uniting science-based skin care, aesthetics, and wellness
Jytte Mau preserves tradition, quality, and sustainability through handfinished, locally made wool beanies
VIEWS FROM EVERY ROOM
Expect The Unexpected
• 3054 E BIRDSONG DRIVE • BOISE, ID •
Boise, the crown jewel of Idaho’s Treasure Valley, has emerged as the nation’s top market for luxury home price appreciation. Over the past eight years, high-end home prices in Boise have surged by 150%, with the 90th percentile of listings now averaging nearly $1.3 million, according to Realtor.com. Unlike traditional luxury hotspots such as Manhattan or Beverly Hills, Boise’s growth isn’t fueled by celebrity estates or high-profile transactions. Instead, it’s driven by affluent buyers seeking privacy, natural beauty, and a high quality of life. This demand has positioned Boise as an increasingly sought-after luxury destination.
Distinctive high-end homes, like 3054 E. Birdsong Drive, are attracting buyers with refined tastes. This stunning residence, perched against the backdrop of East Boise’s foothills, offers breathtaking views from every room, direct access to hiking trails, and close proximity to downtown. Designed for seamless indoor-outdoor living, it features an open-concept kitchen, dining, and living area, five bedrooms, four and a half bathrooms, an office, a bonus room, and multiple patios. This is foothills living at its finest—private, scenic, and designed for those who appreciate Idaho’s great outdoors. The Mesa neighborhood is uniquely positioned with a natural landscape that evokes the high-end appeal of cities like Scottsdale.
Boise has transformed into a premier destination for luxury real estate, offering an enticing blend of privacy, lifestyle, and investment potential. Whether buyers are drawn to foothill estates or charming historic districts, the city’s high-end market continues to thrive. As demand remains strong, Boise proves that luxury isn’t just about a city’s name — it’s about the lifestyle it offers.
MINTED in gold
ARTICLE BY JORDAN GRAY PHOTOGRAPHY COURTESY RANDY’L TETON
You likely have Randy’L Teton’s portrait in your house. If you’re not sure where to look, check your piggy bank.
Teton modeled for the Sacajawea dollar; a golden $1 coin introduced in 2000. Since then, the U.S. currency model has traveled the country, served on tribal and museum boards, and been a coin show favorite.
A LIFELONG FASCINATION
Teton related to the Lewis and Clark Expedition guide long before serving as her model. She first became captivated while working at the Shoshone-Bannock Tribal Museum in Fort Hall, Idaho.
“One of the biggest questions I always received was about Sacajawea,” she said. “And being 15, around her age, I did my own research. This young female, she’s from my tribe, and from our state of Idaho, from Salmon. There was very little information that really gave you a better view of who this young woman was.”
MODELING HISTORY
A proud mother’s wallet photo led to Teton acting as a sculptor’s muse.
“Glenna Goodacre was chosen by the United States Mint, along with other well-known artists,” Teton said.
“She wanted to see how a Shoshone looked, because she is aware that different tribes have different looks…and she wanted to be historically accurate.”
Visiting a Santa Fe museum, Goodacre encountered Bonnie Wadsworth.
“And since my mother has a background in museum studies and she's a former museum director, she shared a lot of information about Sacajawea from a Shoshone perspective. And one of the last questions Glenna asked her was, ‘Do you have any daughters?’ My mother breaks out our school pictures and right away Glenna says, ‘I want her.’”
Teton was attending the University of New Mexico in nearby Albuquerque when she got the offer. With an arranged rental car, the college student made the 60-mile trek to Goodacre’s Santa Fe studio. At Teton’s insistence, Goodacre arranged to borrow a deerskin dress from a local gallery.
“I was really hesitant that it was going to fit,” Teton said. “But once I tried it on, it fit perfectly.”
After a full day of modeling, Goodacre set to work, and Teton waited. Months later, Goodacre told her the designs were submitted. More time passed.
“And then, randomly, one day I come back to my dormitory to a voicemail from U.S. Mint Director Philip Diehl. And he's telling me, ‘Congratulations, you and Glenna's designs are one of the top ten designs that's going to be voted for by the public on the U.S. Mint website.’”
The designs were to be posted at 6 a.m. Eastern Time. For Teton, that meant a 3:45 a.m. alarm to be the first in the Mountain time zone to visit the site.
“I couldn't sleep all night,” she recounted. “I logged on and saw the designs of myself. And it was like looking in a mirror. I was like, ‘Oh my gosh. I can't believe it.’ I just was excited because I'm on the website. And I click ‘Next’ to go to the next design. It's me. I click ‘Next,’ it's me.”
Five of the six obverse designs featured a Tetoninspired Sacajawea depiction.
The design ultimately selected also features Sacajawea’s son, who was partially modeled after oneyear-old Adam Scholz.
“I'm really glad the winning design includes little Jean Baptiste,” Teton said. “He is the youngest member of the Lewis and Clark Expedition. According to some of the records I've seen, he helped maintain a happiness with the crew. He was the joy.”
MINTING AN EXCELLENT YEAR
Teton became the first person in her family to earn a four-year college degree, then began a two-year whirlwind tour to help promote the new coin, which included an unveiling ceremony at the White House in 1999.
“The excitement of seeing everyone's face light up when they saw the unveiling of the new coin and then
First Lady Hillary Clinton, Randy'L Teton, and Glenna Goodacre at the unveiling ceremony.
having me there, and people were seeing Randy’L with this new design, and they were like, ‘(The U.S. Mint) got it right. You're depicting a real Native American using a real Native American.’ I just felt really honored and humbled, and I still do. I can't believe that my facial characteristics are on a coin. I mean, who says that's what they want to do when they grow up!
“I traveled with the U.S. Mint to various coin shows and legislative events; really just being the voice of Sacajawea,” she said. “I wore my beaded buckskin dress my grandmother made. It piqued a lot of people's interest, seeing a Native American where you don't normally see one, especially in the streets of D.C. and L.A. It was really fun. And then after the two years, I just decided to return back to Idaho.”
Teton got married, had three children, and began work on bringing Sacajawea to a new audience: readers.
SHARING THE STORY
Drawing from oral traditions and research, Teton released the graphic novel “It's Her Story: Sacajawea” in October 2024.
“Finally, there is a book written by a Shoshone, the same tribe as Sacajawea, from a Shoshone perspective, and illustrated by a Shoshone artist, Aly McKnight.”
The book opens with a girl receiving a Sacajawea dollar coin from the Tooth Fairy.
“My child, when he first lost his tooth, he received a coin. And then every other tooth, he'd receive a coin. And I remember one time he asked, ‘Aren't these coins too heavy for the Tooth Fairy?’ The bond that I have with my children, I wanted to share that with the beginning of my story.”
I CAN’T BELIEVE my FACIAL
CHARACTERISTICS
ARE ON a coin . WHO SAYS THAT’S WHAT THEY WANT to do WHEN THEY GROW UP?
Teton wants readers to put themselves in Sacajawea’s moccasins.
“I really want the reader to be engaged in what she was really feeling during this time of her life,” she said. “And despite the color of your skin, you’re going to relate to this story because this is a story about strength, and survival, and really empowering of herself. I feel that this book has really resonated with people of all ages.”
Teton has plans for a college-level book that delves into more of Sacajawea’s story after the Expedition.
OFFERINGS TO A LEGACY
Teton gives talks across the country on her experience, but one location always warrants an extra stop.
“Sacajawea was buried in Fort Washakie, (Wyoming), so they named it the Sacajawea Cemetery,” Teton said. “And whenever I go and visit over there, I always visit her burial and honor her with the coin.”
To support Teton, visit randylteton.com for coins or autographed books.
THE HEALTH BENEFITS of being nice
How Kindness Improves Health, Lowers Stress, and Boosts Happiness Naturally
ARTICLE BY ROURKE O’BRIEN
1. Lower Stress Levels - One of the most significant health benefits of being nice is its ability to reduce stress levels. When we are kind to others, it activates the reward centers in our brain, releasing feel-good hormones like oxytocin and dopamine. These hormones help reduce stress and anxiety while improving our overall mood.
Being nice is often viewed as a social virtue or a desirable personality trait, but did you know it can also have significant health benefits? Studies have shown that kindness and compassion can improve both physical and mental well-being. In this article, we will explore some of the health benefits of being nice.
2. Better Heart Health - Being nice can also positively impact our heart health. Studies have shown that individuals who engage in acts of kindness have lower blood pressure and a reduced risk of heart disease. Kindness can lower cortisol levels, a hormone associated with stress, and reduce inflammation in the body, which can be harmful to the heart.
3. Improved Immune Function - Being nice can also boost immune function. Research has found that people who engage in acts of kindness have higher levels of immunoglobulin A, an antibody that helps fight infections. Kindness can also help speed up recovery from illness and injuries.
4. Longer Lifespan - Believe it or not, being nice can help us live longer. A study published in the Journal of Health Psychology found that individuals who regularly engage in kind acts have a lower risk of mortality. The study also found that volunteering—a common way to be kind—had the most significant impact on life expectancy.
5. Increased Happiness - Being nice can also make us happier. Acts of kindness increase our feelings of empathy and connection with others. These positive social interactions improve overall well-being and lead to greater happiness.
6. Better Mental Health - Being nice has a positive impact on mental health. Acts of kindness boost self-esteem, increase feelings of purpose and meaning, and reduce symptoms of depression and anxiety. Kindness also fosters gratitude and improves our overall outlook on life.
In conclusion being nice offers numerous health benefits, from reducing stress and improving heart health to boosting immune function and increasing happiness. Acts of kindness benefit not only others but also our own physical and mental well-being. So, let’s make an effort to be a little kinder— our health will thank us for it!
Boise Nice is a 501(c)(3) organization dedicated to preserving and enhancing the generosity, friendliness, and unique charm that make Boise such a special place to live and work.
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GLOWING GARDEN DISCOVERY
An Idaho scientist explores how bioluminescence brings new curiosity to everyday plant life
For centuries, petunias have brightened gardens with their colors and resilience. But a new variety is attracting attention for a very different reason— after dark, it glows.
The Firefly™ Petunia is the world’s first bioluminescent plant widely available to the public. Its soft green glow is the result of decades of research and genetic innovation led by Dr. Keith Wood, a molecular biologist and CEO of Light Bio, based in Ketchum, Idaho. Wood and his team found that
genes responsible for natural light production in certain mushrooms could be transferred to flowering plants, allowing them to emit light without external energy sources or additives.
The science behind the petunia’s glow is rooted in bioluminescence—a process that occurs naturally in fireflies, jellyfish, and some fungi. Using genetic sequences from luminescent mushrooms, Wood and his team created a system in which the plant produces enzymes that trigger light emission through its
ARTICLE BY SABINA DANA PLASSE | PHOTOGRAPHY BY ERIN ROBERTS, RIS
normal metabolism. The result is a plant that glows softly in the dark, with its brightness influenced by the amount of sunlight it receives during the day.
“It’s one of those scientific advancements that feels almost surreal,” says Wood. “You’re witnessing a biological process that was once limited to a handful of species now happening in a plant you can grow at home.”
This innovative petunia has already gained national recognition. In 2024, TIME Magazine named it one of its Best Inventions of the year, and TIME for Kids highlighted it as one of the top nine inventions that make “life more fun.” While such honors bring visibility, Wood sees the broader value in how the plant sparks curiosity—particularly in young people.
“Science doesn’t always have to be about solving problems,” Wood explains. “Sometimes it’s about creating wonder and igniting imagination. If this plant makes someone pause and think differently about biology, that’s a meaningful impact.”
Light Bio’s Firefly™ Petunia stood out to TIME editors for its originality and its unique blending of science and daily life. It offers the public a chance to interact with plant biotechnology in a new way—through experience and observation, not just explanation.
In Idaho, Moss Greenhouses in Jerome is one of only two authorized growers of the Firefly™ Petunia.
Fourth-generation co-owner and CEO Jennifer Moss says the response to the glowing plant has already exceeded expectations. “This plant is a conversation starter,” says Moss. “It’s not just beautiful—it invites questions, and that’s what makes it so exciting.”
Later this spring, Moss Greenhouses plans to showcase the Firefly™ Petunia during an evening event designed to let community members experience its glow firsthand. “It’s not about a product launch,” Moss says. “It’s about sharing something genuinely new and watching how people respond to it.”
The plant’s appeal goes beyond novelty. For educators, it presents a unique opportunity to
Erin Roberts @LassoPhotoCo
demonstrate genetic principles in a living form. For hobby gardeners, it offers a new dimension to landscape design—one that doesn’t rely on artificial light or decorative accessories. For parents, it offers a way to engage kids with science in a tangible and delightful form.
The Firefly™ Petunia also raises broader questions about the role of biotechnology in everyday life. As interest in sustainable design, alternative lighting, and climate-conscious landscaping grows, innovations like this may point to new applications. Wood is cautious not to overstate its implications but believes it represents a step toward more integrative approaches to science and aesthetics.
“Bioluminescence has fascinated people for generations,” he says. “Now, it’s something you can experience in your own backyard. But more importantly, it opens the door to bigger conversations—about how we see plants, what we expect from them, and what’s possible when nature and technology work together.”
While the Firefly™ Petunia may be small in size, its glow carries something bigger: the reminder that scientific wonder can grow in surprising places—even from the soil of an Idaho greenhouse.
Dr. Keith Wood
independent bookstores grow amid challenges
Boise’s beloved bookstore navigates expansion, community engagement, and the evolving landscape of independent bookselling
For nearly two decades, Rediscovered Books has been a cornerstone of Boise’s literary community, evolving from a small independent bookstore into a multi-location operation with a strong emphasis on community engagement. While many independent bookstores have struggled to compete with online retailers and shifting consumer habits, Rediscovered Books has continued to adapt, expand, and maintain a dedicated local following—thanks in large part to its connection to readers and its focus on building community.
A GROWING PRESENCE IN BOISE
Founded in 2006 by Laura and Bruce Delaney, Rediscovered Books began with a simple goal: to create a welcoming space for readers to browse, discover, and connect over books. The name was chosen during a brainstorming session with friends and reflected the store’s original focus on used books. “Our path turned in unexpected ways, but we still loved the name,” recalls Laura Delaney. The store’s identity evolved over time, shifting toward a mix of new and used titles while expanding its reach. In 2010, the Delaneys moved Rediscovered Books to its current downtown Boise location, and by 2015, they expanded into a neighboring space. In 2018, they acquired a used bookstore in the North End and renamed it Once and Future Books, reinforcing their commitment to Boise’s literary culture.
ARTICLE BY PAMELA KLEIBRINK THOMPSON PHOTOGRAPHY BY JACEY ANDERSON, KATIE BOYLE, MELISSA PETERSON
In early 2024, Rediscovered Books entered a new chapter when four longtime staff members joined the Delaneys as co-owners. The addition of Rebecca Crosswhite, Hanna Fischer, Kalli King, and Rebecca Leber-Gottberg brought fresh leadership and marked the transition to a majority-women-owned business.
Laura DeLaney noted that the decision to expand ownership was about recognizing the long-term contributions of staff and ensuring the store’s future remains in trusted hands.
MEET THE NEW CO-OWNERS
Each new co-owner brings years of experience and a unique perspective. General Manager and Children’s Book Specialist Rebecca Crosswhite has been with the company since 2015 and also serves on the Booksellers Advisory Board for the American Booksellers Association. She is a frequent speaker at national bookselling events and is known for her deep knowledge of children’s literature.
Events Coordinator Rebecca LeberGottberg, who joined the store in 2019, curates a wide range of programming, from author events to the store’s Read Freely Project—a literacy initiative in partnership with The Cabin that champions the freedom to read.
Inventory Manager Hanna Fischer has worked across several departments since 2017, including receiving, returns, floor staff, and inventory curation. “Our goal is to build a collection that reflects the values of our readers and booksellers,” she says.
Marketing Coordinator Kalli King, who returned in 2023 after two years teaching in South Korea, has worked in roles from website specialist to store manager at Once and Future Books. Now, she focuses on building community relationships and expanding the store’s reach.
Their collective contributions have already helped shape the direction of both stores. As owners, they bring a renewed energy and a shared vision for sustaining the bookstore’s role in the community.
INDEPENDENT BOOKSTORES TODAY
Across the country, independent bookstores are experiencing a quiet resurgence. While big-box retailers and online giants offer convenience and discounts, they rarely match the personal connection and local relevance that independent bookstores provide.
At Rediscovered Books, that connection is reflected in how books are selected, events are planned, and customers are welcomed. General Manager Rebecca Crosswhite emphasizes that running an independent bookstore means more than stocking shelves—it requires curating a selection that reflects the community and creating a space where people want to spend time.
Inventory Manager Hanna Fischer says book selection is driven by a combination of community interests and broader industry trends.
Events Coordinator Rebecca Leber-Gottberg adds that the store hosts book clubs, author readings, and public events to
help people connect through books and ideas. “We want to be the place where people can meet new friends and discover new ways to see the world,” she says.
CHALLENGES AND COMMUNITY COMMITMENT
Despite its growth, Rediscovered Books—like all independent bookstores—faces ongoing challenges. Rising publishing costs and supply chain issues have affected book pricing, an issue largely outside the control of individual stores. “We do not decide the price of our books, the industry does,” notes Leber-Gottberg.
While online retailers can offer steep discounts and fast shipping, independent bookstores focus on long-term value—personalized
recommendations, community-centered programming, and a commitment to local culture. Rediscovered Books continues to emphasize the importance of buying local, reminding customers that their support helps sustain a literary ecosystem where books and ideas remain central.
Programs like the Read Freely Project help extend the bookstore’s mission into the wider community. The initiative, developed in collaboration with The Cabin, promotes access to literature—particularly titles that are challenged or at risk of being banned. Through partnerships with schools, book clubs, and community organizations, Rediscovered Books continues to deepen its role as a connector of people and ideas.
LOOKING AHEAD
As Boise continues to grow and change, Rediscovered Books remains focused on its mission: fostering curiosity, connection, and a love of reading. Marketing Coordinator Kalli King emphasizes that the store’s growth is grounded in its role as a place where stories—and community—thrive.
Idaho Nutrition founder Deena Lajoie launches Ascend Med Spa, uniting science-based skin care, aesthetics, and wellness for a full-spectrum, whole-person approach to health
FROM NUTRITION ROOTS TO REGENERATIVE AESTHETICS AND WELLNESS
What began as a nutrition practice rooted in science and concern for community health is now expanding into whole-person wellness. Deena LaJoie, founder of Idaho Nutrition, has opened Ascend Med Spa, bringing skin care and aesthetic services into the fold of her long-standing focus on nutrition and lifestyle education.
With 6 dietitians and a nurse practitioner on staff and a growing client base, LaJoie saw a need for integrating services that address confidence, healthy aging, and vitality. “There is so much stress in our lives today. People deserve to feel well both inside and out,” she says. “We are creating a space where our clients can focus on multiple aspects of wellness in a peaceful and inviting environment.”
Ascend offers a range of regenerative and aesthetic treatments, from facials and skincare focusing on anti-aging, hydrating, and blemish control to microneedling, LED light therapy, body contouring and injectables—all supported by a wellness team that includes an experienced nurse practitioner. Services also include GLP-1 weight loss medications combined with health coaching.
Though the services have expanded, LaJoie’s mission hasn’t changed. “Whether it’s your health, your appearance, or your mindset,” she says, “we’re helping people take a step forward—helping people be healthier, feel better, and be confident in their own skin.” AscendMedspa.com
Crafting With Purpose
In an era of mass production, Jytte Mau preserves tradition, quality, and sustainability through hand-finished, locally made wool beanies
ARTICLE BY SABINA DANA PLASSE
PHOTOGRAPHY BY KIRSTEN SHULTZ
In a quiet corner of Hailey, Idaho, Jytte Mau has spent decades doing something that rarely draws headlines but remains central to her identity: making things by hand. She has lived in the Wood River Valley for more than 40 years, and her approach to work hasn’t changed much during that time.
Jytte (pronounced you-tay) Mau was born in Denmark and immigrated to Canada with her family in the 1950s. Her early years were shaped by language—her family spoke Danish and German at home—and by the kind of hand skills passed down through generations. She learned to knit and sew as a child, not because it was fashionable, but because it was expected. “It was part of how we lived,” she says.
That early foundation stayed with her. Over time, Mau’s interest in textiles and the outdoors converged. She found herself working in the outdoor gear industry, spending time on snowy slopes and in design rooms, helping to shape products that would keep people
warm in tough conditions. Eventually, she decided to start JYTTE, a small production operation of her own, rooted in wool, machine knitting, and a preference for function over trend.
“I like understanding how things are made,” Mau says. “And I like being close to the process.”
She set up her workspace in Hailey, using industrial knitting machines sourced from Europe and relying on small-batch wool supply from domestic mills. Over time, the operation became known for simple, high-function hats designed for cold climates. The approach remained consistent: make something durable, in small numbers, with as little waste as possible.
Though the business never expanded beyond its intended scale, the products have found a loyal following. Travelers passing through Hailey take them home, and word spreads quietly. Her hats aren’t widely available outside the valley—that’s by design. She prefers to keep production small and manageable, with a focus on quality rather than scale. Much of her business comes from repeat customers and word of mouth, but her reputation is universal, especially for being the preferred beanie of choice for winter explorations and adventures.
Mau’s process is quiet and deliberate. “It starts with the fabric,” she says. “We make it here, then shape it into something useful.”
Some of the leftover materials are turned into small items—cat toys, bedding for animals, scraps for local use—as part of an informal effort to minimize waste. She doesn’t market this as sustainability; it’s simply how she’s always worked. “You don’t throw good material away,” she says. “You figure out how to use it.”
“It starts with the fabric. We make it here, then shape it into something useful. You don’t throw good material away. You figure out how to use it.”
At a time when clothing is often designed for short-term use, Mau’s work is something of an outlier. The wool is chosen for durability, and the fit is refined through years of experimentation, not seasonal cycles. “It’s not about the next thing,” she says. “It’s about doing the same thing well over time.”
Now in her seventies, Mau continues to work with a small team and maintains close involvement with every aspect of production. There’s no apparent marketing department, no e-commerce strategy. There is only the workshop, the machines, and the rhythm of making things by hand.
“It’s easy to forget that clothing can mean something,” she says. “But when you make it yourself, you don’t.”
QUIET DETERMINATION, LASTING IMPACT
Treasure Valley women are leading with resilience, reshaping communities, and showing what’s possible when passion meets perseverance and bold vision
This season, we’re turning our focus to the women who are transforming quiet determination into lasting impact. These are the voices that often begin behind the scenes—steady, thoughtful, and persistent—and grow into forces that shift conversations, open doors, and build stronger communities, one meaningful step at a time.
The Treasure Valley is home to women who don’t just show up—they shape what comes next. They challenge assumptions. They lift others as they lead. They bring heart and clarity to their work and lead with a mix of humility, resilience, and courage. And in doing so, they remind us that progress isn’t
always loud—it’s rooted, intentional, and often starts with a single bold decision. In this issue, we recognize women who are cultivating change in their work, their circles, and their communities. Their stories offer insight, encouragement, and a powerful reminder that leadership comes in many forms. Whether they’re launching something new, preserving something important, or advocating for others, these women are helping write the next chapter—for all of us.
EDITOR’S NOTE: We’re always eager to hear about women making an impact in new and meaningful ways. Email: Editorial@BoiseCityLifestyle.com
ARTICLE BY STAFF WRITER PHOTOGRAPHY BY PHIL WHITE, 8TH STREET STUDIO
Delaney Beisel, 208 Market Real Estate
Shay Smith. Umpqua Bank
Shelby Howe, Riverstone International School
Katherine N. Faleschini, Hotel Renegade
Jamie Stoltz Ekman, Stoltz Marketing Group
Melissa Heuser, The Sundry Boutique
Ann Westley, Ann Elizabeth Jewelry
Susan Roghani, Chateau des Fleurs
Seneca Hull, Franz Witte
Roxy Feller, Transformational Coach and Motivational Speaker
Carrie Kranz, 1st Miracle Boutique
Moya Dolsby, Idaho Wine Commission
Jan Lynch, Children’s Museum of Idaho
Brandy Furiani, Eagle Chamber of Commerce
Genny Heikka, CBH Homes
Randy’L Teton, Idaho Author PC: Teton
Michele Vernon, The Ambrose School
Jean Simmons, Simmons Fine Jewelry
Yori Dela Rosa, Idaho Veterans Chamber of Commerce
Mechele Duke, Rain Salon & Spa
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TREAT YOUR BODY AND MIND WITH SPA TREATMENTS DESIGNED TO ALIGN WITH NATURE’S RHYTHM—REFRESHING, RESTORATIVE, AND LED BY WOMEN
Seasonal
Self-Care Rituals
ARTICLE BY TAYLOR VAN ARSDALE | PHOTOGRAPHY PROVIDED
Face & Body Boutique: Morpheus8 Treatment
As the seasons change, so do our needs for self-care and rejuvenation. Seasonal spa specials offer the perfect opportunity to indulge in treatments designed to align with the rhythms of nature. Explore these must-try spa treatments for every season—along with the local, women-led spas that offer them.
SPRING: REVITALIZE AND REFRESH
Exfoliating Body Scrub: Spring is all about renewal, and an exfoliating body scrub helps slough off dead skin cells accumulated during winter. Opt for natural ingredients like sugar or sea salt combined with refreshing scents such as citrus or mint.
Hydrating Facial: With the change in weather, a hydrating facial can replenish moisture and prepare your skin for the warmer months ahead. Look for ingredients like hyaluronic acid or aloe vera to boost hydration levels.
AromaTouch Massage: As allergies often spike in spring, a soothing aromatherapy massage can help reduce stress and tension. Rejuv Med Spa in Meridian uses pure therapeutic essential oils of eucalyptus and lavender to promote relaxation and enhance overall well-being. Owner Wendy Adams says, “At Rejuv, we always try to treat everyone with grace and gratitude—and that self-care really is not about being ‘selfish’; it is about ‘self-esteem.’”
SUMMER: COOL DOWN AND REFRESH
Aloe Vera Wrap: After a long day in the sun, an aloe vera wrap can soothe sunburned or irritated skin. This treatment involves applying a cooling aloe gel, which hydrates and heals while you relax in a tranquil environment.
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Oxygen-Infused Facial: An Oxygen-Infused Facial from the Face & Body Boutique in Garden City tones fine lines and wrinkles while providing an instant lift. Oxygen facials refresh, rejuvenate, and give the skin a radiant, smooth look with minimal downtime.
Foot Revitalization Treatment: Kristen Weber Nails at Studio Mae Salon in Meridian offers a foot revitalization that includes a soak, scrub, and massage—perfect for relieving tired feet and preparing for more summer adventures.
FALL: RESTORE AND NOURISH
Pumpkin Spice Body Treatment: Celebrate the season with a pumpkin spice body treatment. Rich in vitamins and enzymes, it typically includes a scrub followed by a moisturizing wrap, leaving skin soft and radiant.
Hydrating Facial Mask: A hydrating mask made with ingredients like honey or coconut deeply moisturizes and replenishes skin, preparing it for colder months.
Hot Stone Massage: As the weather cools, the heat from hot stones helps melt away muscle tension and promotes circulation—a perfect fall indulgence.
WINTER: INDULGE AND WARM UP
Deep Moisturizing Body Wrap: Combat dry winter skin with a deep moisturizing body wrap that restores hydration and soothes irritation.
Winter Glow Facial: Rain Salon and Spa offers a Winter Glow Facial that includes a double cleanse, firming treatment, exfoliation, and peel—while also restoring moisture and repairing the skin’s delicate barrier.
Aromatic Hot Oil Massage: During winter, the body craves warmth. This massage uses heated oils and soothing scents to melt away stress and leave you cozy and rejuvenated.
Seasonal spa specials offer a meaningful way to align your self-care practices with nature’s rhythm. Treat yourself to these seasonal rituals—and embrace the restorative benefits each time of year brings. Your body and mind will thank you.
Rain Salon & Spa: Oxygen deep pore masque and hydrating enzyme masque combo
ARTICLE BY ANGELA BROOCKERD | PHOTOGRAPHY BY JANIE JONES
From Stem To Vase:
TRANSFORMING FLORALS INTO ART
Flowers have a rich history of symbolic meanings. As far back as the 19th century, they were used to convey secret messages. Stories throughout history recount how flowers were used to send hidden messages between people. French publishers began producing flower dictionaries that cataloged the many floral codes that had been gathered over time. Some of these meanings were linked to the flower’s root name, often derived from mythology, while others were drawn from the flowers themselves. The colors, medicinal properties, and even the
Florals and Fruit
Add a burst of color and texture to your floral arrangement by layering fruit around the edges of your vase. To achieve this, place a smaller vase inside a larger one, ensuring the flowers stay contained in the inner vase. Fill the surrounding space with water, then arrange sliced fruit along the vase’s outer sides. For a fresh touch, add ice cubes to keep the fruit looking vibrant longer and to hold them in place. Not only will the flowers’ fragrance fill the air, but the citrus notes from the fruit will add a refreshing scent.
superstitions associated with these flowers all contributed to the creation of this secret language.
In addition to their symbolic significance, flowers bring natural beauty to any interior, enhancing spaces with their color, texture, and mood-boosting qualities. Floral arrangements not only create a cozy atmosphere but also infuse a room with personality, elevating the overall ambiance. There are multiple ways to creatively integrate florals into your home, and whether using fresh or artificial flowers, creative displays can make quite the statement piece.
Hanging Florals
For a dramatic effect, try creating a hanging floral display. Floral cones are available for this style, or you can craft your own for a more personalized, organic look. The contrast between long-stemmed white flowers and a dark wall creates a striking visual impact.
No matter how you choose to display them, flowers are a wonderful addition to any room. They boost mood, improve air quality, spark creativity, and bring a decorative charm to any space.
Flower Frogs
Using a frog to display flowers creates a minimalist yet elegant look that highlights the individuality of each bloom. It helps the stems stay in place. To set it up, place the frog on your chosen display base, whether it’s a vase, bowl, platter, or any container you prefer. Then, simply insert the flower stems by gently pressing them into the prongs. Tip: Flowers with sturdy stems and a lighter top work best in a frog, as delicate blooms tend to lose their shape more quickly.
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Boise + Eagle Events
1 — WONDER WOMEN OF COUNTRY
Shrine Social Club, 7 PM: Three incredible artists, one unforgettable night of music. dice.fm
1-11 —FIDDLER ON THE ROOF
Morrison Center: Continuing 105 years of free musical events. boisemusicweek.org
2-4 — THE SLEEPING BEAUTY
Morrison Center: Tchaikovsky’s iconic score and breathtaking ballet. morrisoncenter.com
3 — BOISE RIVER MARATHON
Boise River, 6:30 AM: Race through Boise’s stunning scenery! findarace.com
3 — EXPERIENCE IDAHO
Expo Idaho, 10 AM: Discover Idaho’s finest! iblevents.com
3 — GIRL’S DAY OUT EXPO
Expo Idaho, 10 AM: A day of shopping, sipping, and celebrating local women-owned businesses. iblevents.com
3 — IDAHO HEALTH + FITNESS EXPO
Expo Idaho, 10 AM: Discover the latest in health and fitness. iblevents.com
5 — CINCO DE MAYO
Indian Creek Plaza, 5 PM: Experience rich traditions, vibrant performances, and flavorful cuisine. indiancreekplaza.com
6 — FAMILY NIGHT OUT: FRITTER FRENZY
Boise Urban Garden School, 5 PM: Cook, learn, and bond. boisemom.com
10 — HEMPFEST 2025
Julia Davis Park, 10 AM: Live music, vendors, art, kids’ activities, and cannabis education. boisehempfest.org
10 — MOTHER’S DAY MARKET
Indian Creek Plaza, 10 AM: Discover unique treasures and honor the incredible moms in your life! indiancreekplaza.com
10-11 — BELTANE FANTASY FESTIVAL
Expo Idaho, 10 AM: Welcome the arrival of spring with myth, magic, and merriment. idahorenfair.org
11 — ANNUAL HOEDOWN
The Crooked 8, 3 PM: A night of music, fun, and camping. crooked8.com
11 — MOTHER’S DAY BRUNCH
Zoo Boise, 9 AM: Buffet breakfast, zookeeper talk, photo op, and a gift for Mom! zooboise.org
14 — FAMILY STRENGTHENING RACE
Ann Morrison Park: Family fun run, walk, 3k, 5k. raceentry.com
16 — THE PATTY DUKE AWARDS
Morrison Center, 7:30 PM: Honoring outstanding high school musical theater in Idaho! morrisoncenter.com
16-18 — LITTLE WOMEN MUSICAL
Boise Theatre: Experience the timeless tale of love, hope, and sisterhood. boiselittletheater.org
17 — THE TASTE OF CALDWELL WINE FESTIVAL
Indian Creek Plaza, 5 PM: Sip and savor the best of Idaho’s Sunnyslope Wine Region! indiancreekplaza.com
17-18 — MAHLER 1
Morrison Center: Mahler’s First Symphony with the Boise Phil. morrisoncenter.com
17 — IDAHO’S LARGEST GARAGE SALE
Expo Idaho, 7 AM: Find great deals or sell your treasures at this massive one-day event! idahoslargestgaragesale.com
18 — CAPITOL KIDS CLASSIC
Treasure Valley, YMCA: A fun one-mile race for kids! ymcatvidaho.org
20 — OUTLAW MUSIC FESTIVAL
Ford Idaho, 4 PM: 10th anniversary tour. fordidahocenter.com
20 — FARM TO FORK MARKET
Indian Creek Plaza, 5 PM: Shop fresh, local produce and handcrafted goods. indiancreekplaza.com
24 — ZINGARA
Treefort Music Hall, 8 PM: For the Crystal Children Tour with special guest Gardella! treefortmusichall.com
26 — SPRING GRASS FEST
Green Acres Food Truck Park, 11 AM: A day of live bluegrass music featuring local bands. idahobluegrassassociation.org
27 — BLIPPI: JOIN THE BAND TOUR!
Morrison Center, 6 PM: Sing, dance, and explore the magic of music with Meekah! morrisoncenter.com
30-31 — MISERY
Shrine Social Club: Where a writer’s biggest fan becomes his worst nightmare. stagecoachtheatre.com
30-31 — 43RD GREEK FOOD FESTIVAL
2618 West Bannock Street: Enjoy authentic Greek food, homemade pastries, live music, and dancing! BoiseGreekFestival.com
Inspired By Susan Roghani
Bringing Persian-inspired flavors and family traditions to Idaho’s dining scene
ARTICLE BY STAFF WRITER
PHOTOGRAPHY BY PHIL WHITE, 8TH STREET STUDIO
From lotions to libations (wine that is), and family sharing Persian foods, Susan Roghani regales listeners with stories one might see on a streaming show featuring international restaurants and chefs. Roghani’s Restaurant began service of foods inspired by family and Persia in April. The new dishes are layered in flavors that cause a delightful slowing down and savoring of ingredients that might prompt you to want to make the meal last forever. With a menu that offers the possibility of nine dining courses, visitors may want to protect hours to fully experience Roghani’s.
Hidden inside the elegant Chateau des Fleurs in Eagle, Idaho, Roghani’s Restaurant offers more than just a place to eat—it offers a chance to connect. Guests are welcomed into a cozy, art-filled dining room where ornate chandeliers, natural light, and the peaceful hum of classical music set the stage for a thoughtful, European-inspired meal. Seasonal produce from the family’s own garden and orchard is woven into each course. Wines from the Roghani family’s Snake River Valley vineyards add a local touch to the experience.
Susan Camille Beckman graduated from Weiser High School. With a knack for making lotions, Susan founded Camille Beckman in 1986 to create local jobs. Camille Beckman’s products still flow from the Eagle factory to stores and customers around the world.
Following her desire to help others, share meals, and make memorable products and experiences, Susan, her husband Foad Roghani, their daughter, and now extended family work together to care for each other and for the businesses they continue to build. With seven generations calling Idaho home, you might recognize these family names: Spraque; Dodd; Whiffin; Bullock; Beckman; Roghani; and Ishaq.
Their dream? A place where flavors, stories, and people gather—where every course carries a memory, and every memory lingers like a fine glass of wine.
Things to Know...
1 |
Susan married Foad Roghani not long after they met in 1987 and describes their life together as a love story for the ages. Look for their “love letters to each other” etched into the concrete outside Chateaux des Fleurs.
2 |
Wedding Venue: In 2015, the Roghanis built Chateaux des Fleurs to fill Boise’s need for a space that could host large family gatherings in an elegant setting.
3 |
Vision: A World Peace and Poetry Garden is planned at Chateaux des Fleurs—“a place where people can be in conversation, learn from each other, and hopefully leave as friends,” shared Roshan Roghani Ishaq, who now leads and manages Camille Beckman.
4 |
Kindness exudes from family members, with many stories shared over the years— from acts of generosity at the Camille Beckman store in Boise Town Square Mall 30 years ago, to thoughtful gestures shown to restaurant staff and guests today.
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