The business re-positioned itself to expand its offer. Lisa explains: “We honed our branding skills and attracted larger, more aesthetically minded companies.(This was achieved under the Spoken brand) These businesses were looking for more than a logo. “They were looking for a brand identity that helped them grow, encourage recognition and drive customer loyalty.” Lisa remembers: “Our first taste of this was working with Ticketmedia. We won the project based on our pitch and have never looked back. It was all about re-brand, re-position and developing a new creative website that attracted large blue chip clients and London agencies as well as being relevant to direct consumers.” At the end of 2016, Lisa, Jim and Chris parted ways after 12 amazing years together, Lisa wanted a new challenge. She had a vision and it was for one brand – Spoken
“It was scary,” she says, “but I wanted to take Spoken in its own direction,” she remembers. “I wanted to develop a creative agency that would help luxury and boutique brands position themselves in their market.
It started the year winning one of its biggest projects - the rebrand of River Aesthetics. The company is a globallyrecognised aesthetic clinic that works in partnership with Sinclair Pharma Limited.
“Adam took charge of all the projects, and it was my job to drive sales and grow our visibility.”
Having won the project, Spoken positioned itself as a go-to expert in the aesthetics industry - something that has grown its turnover by a staggering 70 per cent.
The partnership approach worked. Spoken cornered a niche and in 2017 won Best Website in the Sussex Digital Awards. It was also shortlisted for The Good Web Guide and was runner up Start up of the year in the BWEA (business women excellence awards). In the same year, Lisa and Spoken were involved in the staging of a charity event called Tycoons in Tights and grew the company’s customer base from four to 75. At the beginning of 2018, Spoken was a passionate and driven brand in its own right.
Lisa was crowned Digital Woman of the Year shortly afterwards. She says: “The award encouraged some local, well-known names, such as Brighton Gin and Proud Group, to work with us. It gave me a fantastic platform to launch our second charity event, The Execs Factor. “This was a project organised by Spoken, Cobb Digital, Pier Recruitment, and Leah Mooney. Leah is an amazing copywriter, I met through BNI.”
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