In…Magazines launched after spotting a gap in the market for great quality local magazines. Since its inception, we have built an engaged and loyal readership, delivering our trio of magazines to over 21,000 households across the Bromley Borough every month.
Our team is made up of Bromley borough residents who are intent on delivering great features on a local level. With a relaxed, chatty style and an innovative design, we bring you inspiring, informative and entertaining articles, with local community news tailored to the areas of Orpington, Bromley and Beckenham.
What sets us apart is our unwavering commitment to serving the needs of our readers, with at least 50% of the magazines dedicated to relevant editorial content, meaning that our magazines remain popular and highly sought after. Whether it’s highlighting local heroes, promoting the borough’s businesses or keeping readers informed about upcoming events, we’re dedicated to keeping our finger on the pulse of what matters most to Bromley borough residents.
When it comes to promoting your business or organisation, we’re all about building lasting connections. By aligning your brand with our ethos of community support and positivity, you become more than just an advertiser – you become an integral part of the community narrative. Plus, we’re all for highlighting and championing local business success – just ask us about our prestigious annual Above and Beyond Bromley Business Awards event (AKA The ABBBAs).
We’re passionate about the community – and that includes encouraging our loyal readership to shop and support local. So let us help support you – call us on 020 3488 9959 or you can email me directly at lauretta@lifeinmagazines.co.uk
We look forward to working with you!
Lauretta Wright Editor & Publisher, Life In…Magazines Founder of
The ABBBAs
www.the-abbbas.co.uk
PS Just like our monthly magazines, this media kit offers real value – from great tips on how to make your ad pop, to 12 reasons why print works. But don’t just take our word for it – over 85% of our advertisers are repeat customers – find out why on page 8.
We’re giving back! All our magazines are printed on 100% recyclable FSC paper and we print using vegetable inks. We are also proud to partner with Time4Trees to donate a tree to all those subscribing to a six-month or 12-month advertising campaign.
12 reasons why print works
1. It’s more tangible – because it uses nearly all the senses (touch, smell, hearing etc), it offers something real and is more likely to be remembered.
2. Print is less saturated – there are billions of social media posts but only one letterbox.
3. It is becoming an increasingly trusted source with the rise in online scams and fake news.
4. It has a higher retention rate – Over 53% of our readers keep the magazine until the next one is out and 66% of our readers read the magazine cover to cover every month.
5. Print has a higher engagement – research from the Royal Mail reveals that printed matter is 35% more engaging to people than other media sources.
6. It reinforces your brand – you’re sending a constant message in reminding customers that you’re there consistently, helping build trust.
7. Advertising in the same magazine over a period of time will help result in loyal customers because of your exposure in ‘their’ magazine. What’s more, they will then recommend you to other like-minded people.
8. Most readers don’t get through a magazine in a day – they may take a week or longer to digest it all and often refer to it again and again. For you, this means that your advert is seen many times, reinforcing your brand and providing additional opportunities for potential customers to make contact.
9. Printed matter is often passed on to friends and family, left around the house, in cafés, waiting rooms, libraries etc to picked up again and again. It’s all extra exposure for your business.
10. Magazines are often more accessible than digital content, particularly for those without access to the internet or who have difficulty reading from a screen.
11. They can be a more immersive and engaging experience than digital content, as it allows the reader to physically hold and interact with the material.
12. It can boost emotional connections –magazines can evoke emotions and memories, making them a powerful tool to connect with people. and to create a sense of nostalgia or sentimentality.
Reader Profile
40% of readers pass the issue on to a friend or family member when finished with it
of readers have googled an advertiser they have seen in the magazine
of readers feel the balance of editorial to advertising is just right
95% of readers look forward to receiving their next copy! (Way to go!)
53.2% of readers who hold on to their copy until the next issue arrives
90% of readers own their own home
Great benefits of advertising with Life In...Magazines
We’re multi-award-winning! We’ve won Prestige Awards’ Community Media Company of The Year for two years running.
Just 50% of each magazine is reserved for advertising, meaning your advert is given space to stand out and get noticed. Plus, more than half of readers keep their issue until the next one arrives, meaning repeated eyes on your advert!
We’re proud to team up with Time4Trees to plant a tree for every customer subscribing to a 6-month or 12-month campaign, no matter what size their advert. Our high-quality magazines are also printed using 100% recyclable FSC certified paper and we print using vegetablebased inks.
Adverts containing website links receive a free backlink to their website from their advert in the online issues.*
Prices are naturally discounted when committing to longer term advertising periods, plus we offer a 10% discount on the second magazine if advertising in two issues and a 15% discount on the third magazine if advertising in three. Discounts are also available for charities and non-for-profit organisations.
Advertisers placing longer term campaigns receive free social media promotion, free editorial and premium listings in our online business directory.*
Our magazine distribution teams use GPS tracking for their monthly postal deliveries, offering peace of mind for advertisers and leaflet customers.
We offer payment instalment options to help with cash flow at no additional cost.*
We’re a trusted, reputable brand that businesses large and small are proud to align themselves with.
*T&C’s Apply
Make your ad POP
• Maximise your productivity •
• Reduce overwhelm • Cost effective alternative to a PA • Support for your growing business • Flexibility
Use high-quality, visually appealing images and graphics to grab the reader’s attention and make your ad stand out. Keep your ad simple and easy to read. Use short, simple sentences and avoid using jargon or technical terms.
Include a clear call-to-action, such as a phone number or website address, to make it easy for readers to take the next step. You can also include an offer if relevant.
Use strong fonts and strong colours. People find it hard to read faded colours and script fonts.
Tailor your ad to your target audience to ensure that it resonates with them and is more likely to be effective.
Use a consistent brand message (and your brand’s colours) across all your advertising to build brand awareness and recognition.
Don’t overcrowd your ad with too much text or too many images. Keep it simple and easy to read with plenty of white space.
Don’t use low-quality images. They can make your ad look unprofessional and may not resonate with your target audience.
Don’t make false or misleading claims.
Don’t use copyrighted materials, such as images or logos, without permission.
Don’t use too many gimmicky filters or hard to read script fonts.
Don’t overwhelm people with too much writing or graphics – keep it simple, especially if you opt for a smaller size advert.
Creative media services
Did you know that we don’t just publish magazines?
Our parent company, Luna Creative Media, is a media business that offers a whole range of services:
LEAFLET DESIGN, PRINT & DISTRIBUTION
We use GPS-tracked distributors to offer you peace of mind when distributing your leaflets.
You can choose solus leaflet distribution to have them distributed to any postcode within the Bromley borough, or have leaflets posted with our magazines if choosing delivery to BR1, BR2, BR3, BR4, BR5 or BR6 households.
You can supply the leaflets to be distributed or ask us for our ‘All In One’ service meaning we design, print and distribute without you having to lift a finger!
DESIGN
We have an amazing in-house design team that can design anything from leaflets and posters to banners and exhibition stands. Email us with your specifications for a bespoke quote – hello@lifeinmagazines.co.uk
BLOG WRITING & SOCIAL MEDIA
If you’re short on time but looking for an SEO-optimised blog post relevant to your industry, we can write it for you. We also offer social media content creation and management.
VIDEOGRAPHY
Whether you’re looking for a quick explainer video, a social media video or a longer introduction video for your business, we can help.
If you’ve recorded the video yourself but want someone to edit and piece it all together, we can do that too. Email us with your specifications for a bespoke quote –hello@lifeinmagazines.co.uk
PROOFREADING, COPYWRITING & PUBLISHING
Are you a company looking to create a quality publication for your team of employees? Perhaps you need a one-off report or company information pack? We can oversee your project from start to finish, including initial concept ideas, copywriting, designing, layout, print – and delivery. There’s no project too large or small. If you’ve written the copy yourself, we can also proofread it for you.
MEDIA PARTNER OPTIONS
We work closely with other media sources throughout the borough including radio stations, digital magazines/directories and podcasts to give you even more options to reach your target market. We even offer favourable rates when choosing to work with our partners.
Be seen online…
BUSINESS DIRECTORY
Get listed in our online business directory!
A standard listing costs just £60 for the year, while a listing with a logo and backlink (great for SEO) is £85. Advertisers committing to a 12-month ad campaign receive a free business directory listing – with all the bells and whistles. The business directory is also accessible via our app.
WHAT’S ON EVENTS
If you’re organising an event, we’ll help you get the word out… In the printed magazines, a monthly listing costs just £15 a month or £10 if you book for 6 months or longer (per magazine). If you book a 12-month listing in any of our magazines, you receive a FREE online listing. Otherwise, online listings cost just £5 per month or £25 for 6 months or longer. Charities and non-profit listings are free* and the What’s On listings are also accessible via our app.
*Restrictions may apply
Editorial calendar
IN EVERY ISSUE…
• What’s On & Events • Local History • 5 Minutes With Interviews
• Community News & Notices • Updates from Borough-wide Services (police, fire)
• Local Heroes • Competitions • Puzzles
PLUS…
Every month we publish a variety of features – from Life Hacks, Home & Garden and Eco News, to Health & Fitness, Technology and Food & Drink (and everything in between).
PUBLISHING & DEADLINE DATES
DID YOU KNOW?
Research by UK company, Two Sides, revealed that 59% of us prefer reading printed magazines to digital. At Life In…Magazines we offer both online and offline magazines.
We print and distribute two weeks before the issue month. This allows readers to book and plan to attend events ahead of time.
THE STATS
• 3 magazines.
• 7,000 print run per magazine.
• 21,000 magazines delivered to households every month across the Bromley borough.
DISTRIBUTION
Each magazine has an estimated readership of 17,800 including digital subscribers. We cover 21,000 houses in total across the borough, delivering in BR1, BR2, BR3, BR4, BR5 and BR6 postcodes.
The magazines are also available at all libraries across the borough and are available at a range of pick-up points.
A HEADS UP!
Book long term to build familiarity with readers; it takes at least 7 touch points from a buyer’s perspective to remind people of your business and to buy from you. The more times you are seen in printed media, the more trustworthy you become to potential customers.
50,000+
Monthly estimated readership across the borough, including digital subscribers.
4,500+
Social media followers across Instagram, Facebook, LinkedIn and X (Twitter)
We receive emails, letters and social media messages every week from readers about our magazines. Here is just a small selection of the comments we’ve received...
I love the magazine and learning more about the community and what’s on my doorstep. I particularly love hearing about businesses in the area and what they offer as I always like to support local trade. Searching and buying online is convenient, but nothing beats knowing a shop owner, saying hi and supporting them.
K Valaydon
I just flicked through the digital magazine and love the fresh look! A great varied content too which I’ll read through later with a cuppa. Thank you!
@lady_raff
You have really helped everyone know so much more about the local area and promote it in such a good way!
Neilio Ferguson
What a fabulous magazine - so much info in there. One of the best and most varied I have seen. Fiona Clark
I really enjoy reading the magazine. It is a great to get a feel for all that is going on in the area. As a relative newcomer to the Bromley borough, the magazine really helps me to get to know what is making the area I live in tick and to learn about its history.
Jennifer Shelden
Advertising with Life In…Magazines offers a unique opportunity to reach a targeted audience with engaging and visually appealing content. Readers are often passionate about the content they consume, so advertising helps build brand awareness and loyalty within a community of dedicated readers.
But don’t just take our word for it. Here’s what some of our advertisers have to say…
We have had a fantastic response and Life In…Magazines’ fresh approach and boundless enthusiasm sets them apart from other advertising options. We have just signed up for another 12-month campaign following positive feedback from our new customers.
Anthony Rockliffe MSWW, Southeast Legacies
Our Central Support office for over 175 stores is based in Orpington and it is where the idea of Tapi Carpets & Floors began. Life In... Magazines helps us build local brand awareness and, as a national brand, we like to get close to our community and support a local magazine business.
Johanna Constantinou, Tapi Carpets & Floors
Life In…Magazines has positioned themselves as a key print media outlet in the wider Bromley, Beckenham and Orpington communities. Being posted through the letterboxes of over 21,000 local households means that Life In…Magazines helps to raise awareness of our shows amongst a significant number of local residents.
Megan Kinsey, Churchill Theatre
Life In…Magazines provides a wonderful platform that enables us to raise awareness of our initiatives with the local community. The publication is presented in a dynamic format, using a balance of copy and images that keeps the reader engaged.
Georgina Godfree, London Biggin Hill Airport
Find us on social (Facebook, Instagram and X) @LifeInMags READY FOR THE NEXT STEP?
Discover how we can help get your business message out there by getting in touch with us. And rest assured, we’re a friendly team looking to help you get the best bang for your buck.
Tel: 020 3488 9959
Email: hello@lifeinmagazines.co.uk
Visit our website at: lifeinmagazines.co.uk
Write to us at: Luna Creative Media Ltd Devonshire House, 29-31 Elmfield Road, Bromley, BR1 1TF
