JUSTIN MAGUIRE Senior Marketing & Brand Manager
Specialising in Design, Construction and Trades
HELLO!
I’m a senior marketing professional with over 14 years of experience leading strategy, branding, and performance marketing across the real estate, development, construction, design, tech, and hospitality sectors.
After a decade in Toronto launching high-impact campaigns for developers, architects, and global design brands, I returned to Perth in 2024 and currently lead marketing at one of WA’s largest multi-trades companies.
I’m now seeking a full-time marketing position or consulting opportunities within the property, development, construction, or design sectors. I offer a strong blend of strategic insight, creative leadership, and digital expertise, backed by a proven track record of driving measurable growth and meaningful brand impact.
CURRENT ROLE
Head of Marketing – Smartfix Multi Trade & Services (Perth, March 2024 – Present)
Oversee marketing for one of WA’s largest multi-trade service companies, managing a $6M annual advertising budget and driving strategic growth across Plumbing, Electrical, and Property Maintenance divisions.
Key Achievements:
• Run 40+ campaigns with $6M ad spend across Google, Meta, and Bing, increasing annual leads by 67% (16K to 27K).
• Direct brand, content, and creative across web, video, social, and print.
• Lead website, landing page, and SEO strategy to boost conversions.
• Built reporting systems and align marketing with business capacity and goals.
PREVIOUS EXPERIENCE: Toronto Highlights
Senior Creative Manager – Liberty Street (Real Estate Development)
Led marketing strategy for multi-million dollar waterfront projects including The Casablanca and The Starboard. Directed brand, campaign, web, and content execution to drive buyer engagement and sales.
Marketing Director – DesignAgency (Interior Design & Architecture)
Directed global brand refresh, grew social media audience from 4,000 to 37,000 followers, and secured press in 40+ design publications. Managed RFPs, client proposals, and led new business wins with The Ritz-Carlton, Hilton, Four Seasons, and more.
Marketing & Events Manager – TouchBistro (Tech / SaaS)
Ran lead-gen campaigns that added 8,000+ new customers and contributed to TouchBistro’s ranking among Canada’s fastest-growing tech firms. Also launched two U.S. event series and managed trade show presence across North America and internationally.
Company: Liberty Street
The Starboard
Led the launch of The Starboard (Gravenhurst, Ontario), a luxury waterfront condominium development in Muskoka. Oversaw brand development, strategic sales support, and a multi-million dollar marketing budget to drive demand and position the project as a premier lakeside destination. Delivered an integrated marketing campaign spanning brand identity, content creation, social media, web design, and Google Ads - aligning every touchpoint to create a seamless customer experience and maximise buyer engagement.
The Casablanca
Directed the launch of The Casablanca (Grimsby, Ontario), a mixed-use luxury waterfront development featuring residential, hotel, and commercial components. Led the project’s full brand strategy — from naming and visual identity to marketing collateral and digital campaign execution. Worked closely with the sales team to align messaging and materials with buyer priorities, leveraging social media, content marketing, and digital advertising to elevate visibility and accelerate lead generation.
References: The Starboard. & The Casablanca
Company: DesignAgency
As Marketing Director at DesignAgency, one of Canada’s leading interior design studios, I oversaw all brand and communications strategy during a period of rapid international growth. I led a full brand refresh, expanded our digital presence, and secured media coverage in over 40 global design publications. I also directed RFP development and proposal strategy, contributing to major client wins with brands like The Ritz-Carlton, Hilton, and Marriott. Under my leadership, the company’s social following grew from 4,000 to over 35,000, helping elevate its global profile and support new business development.
Reference: www.thedesignagency.ca
Company: Triple J Renovations
In founding Triple J Renovations, I combined my marketing background with hands-on construction experience. Each summer, I teamed up with my best mate to take on a range of cottage renovation projects in Ontario’s Kawartha Lakes. I managed every aspect, from planning and budgeting to scheduling and quality control, while working closely with clients. I also led the company’s marketing, producing digital content and using targeted strategies to attract new business. The experience allowed me to apply marketing in a real-world context while also learning new hands-on skills. It was awesome.
. Reference: www.triplejrenovations.ca
